It's actually pretty easy to focus 12 hours a day (if you do this)
By Dan Koe
Summary
## Key takeaways - **Reject pure consistency for cycles**: I personally don't think that consistency is the route that people should take to achieve success. It's a balance: a cycle of intensity, consistency, curiosity, and sometimes feeling lost. [00:35], [00:57] - **Wake at 4am for distraction-free reality**: Waking up at 4:00 a.m. gives you 3 to 4 hours of experience that others just don't get to have; it's a completely different reality, a quiet one where people aren't awake and distractions lack gravity. [00:50], [01:12] - **Four cycles: perplexity to consistency**: There are four cycles of progress: perplexity (feeling lost), curiosity (identifying a problem), intensity (all-in pursuit), and consistency (maintaining gains). Progress is nonlinear, like gym gains with bulks, cuts, and exponential events. [07:42], [08:16] - **Intensity phase pulls natural 12-hour days**: In the intensity phase, 3 to 6 months go by in a blur in pure flow state, completely focused on actualizing one meaningful goal; that's when you pull 12-hour work days and it just comes naturally. [11:39], [12:21] - **Remove purpose, environment, food blockers**: You can't focus because of purpose blocker (no personal goal), environmental blockers (distractions), metabolism blockers (overeating shifts to rest-and-digest), and knowledge blockers (lack skills). Remove them to enter curiosity or intensity. [18:10], [20:50] - **Throw mind off deep end for identity shift**: Everything starts with identity; reprogram your mind by immersing in new information, overload with new ideas, then think bigger and act smaller by anti-vision, vision, small goals, and weekly reviews to iterate. [21:03], [25:37]
Topics Covered
- Reject Consistency for Cyclical Intensity
- Four Cycles: Perplexity to Consistency
- Intensity Naturally Pulls 12-Hour Days
- Remove Blockers to Unlock Focus
- Iterate Weekly for Exponential Progress
Full Transcript
you won't find rare results in an average Lifestyle if you feel lost tired and can't focus on making progress toward the life you promised yourself you would live sometimes the only thing
you can do is flip the switch create a glitch in The Matrix become a completely different person change your habits all at once remove every distraction from your life start the business build the
project work 12 hours a day and forget to eat look back and realize you've done more in 3 months than you have in the past 3 years you need seasons of intensity that launch you into a new
Baseline of living I personally don't think that consistency is the route that people should take to achieve success I think it's a balance it's a cycle of intensity consistency curiosity and
sometimes feeling lost that's what we're going to talk about first waking up at 4:00 a.m. gives you 3 to 4 hours of
4:00 a.m. gives you 3 to 4 hours of experience that others just don't get to have it's a completely different reality a quiet one people aren't awake distraction lack gravity now I'm not
saying that you need to wake up at 4:00 a.m. I'm just saying create a glitch in
a.m. I'm just saying create a glitch in The Matrix do something different maybe stay up 2 hours later when you're more creative I do think that I don't know if this is something spiritual or esoteric
or whatever it may be or maybe there's science behind it I'm sure there is but the early mornings and the late nights nobody's awake it's just quiet it's the world is quiet so your mind is allowed
to have those creative thoughts and ideas that you can Channel into your work now the reason I say and I wake up earlier is because there's obvious Health deficits to going to bed very
late but the thing here is if your mind is already pushing back on the idea of doing something different with your life or potentially doing something extreme this video probably isn't going to
benefit you very much so open your mind or leave to set the scene you already have motivation you can already Focus for 12 hours a day when you're playing a
video game or scrolling on your phone it's automatic you don't need to discipline yourself to do it but you know deep down that you're ruining your life and your subconscious knows that
you could be doing better and that's why you feel terrible so we need to create a physical mental and spiritual environment that makes it seamless to
work on your dreams first we need to understand that 12-hour work days aren't always possible or feasible or even worth doing I'm not here to say that you need to be in the right phase of life
and if you understand the different phases of life you can guide yourself into that into a season of intensity where you enjoy working that long second we need to remove the blockers that
prevent you from treating life or seeing Life as a video game in other words we need to remove the blockers that prevent you from wanting to play the video game
of life your life needs to become more interesting than the games that you're already playing and that goes far beyond just like video video games I'm talking about games that could be scrolling on
your phone to receive the reward or win the game of the cheap dopamine that you get from it or almost anything else that you do in life has the structure of a video game watch my video life is a game
here's how you win so if you want to completely change the direction of your life continue on but first I have some good news by popular demand The Writer's
boot camp is starting back up under cortex it starts on October 28th so if you want to master digital writing in five weeks and have everything you need to be able to build an audience if you watch my other videos you understand the
importance of building an audience as a creative worker going into the future of work or you just want a skill that allows you to pursue new career opportunities maybe freelancing maybe
marketing maybe writing a book whatever it could be so you can go to boot camp.
cortex with a.co and there is also now a curriculum only version so if you're not a fan of the cohort style then there's the curriculum version getting back into it
we need to talk about the cycles of progress or the phases of life so that you can understand how where you're at and how to navigate into a new phase so that you can start making progress cu
the thing here is with consistency if you're only consistent you're not really making any progress we'll figure that out soon many people know my 4-Hour workday philosophy I've made many videos
on it I've talked about it a lot it's actually received a lot of controversy mostly because people don't understand the philosophy or they don't watch the video they just read the headline and we all know what that leads to they just
see the idea and latch on to it so it either becomes something that guides them in a positive direction or it becomes something where it's like no that's impossible that's never going to work but if you watch the videos you understand that that's just for a
specific phase of Life the 4-Hour workday is for a specific phase of life and I'm not a fan of sticking to something because by sticking to something you stagnate and you stay the
same and you don't actually really stay the same you start to decline unless you change and evolve and that's what the phases of life that we're going to talk about lead to progress is nonlinear you
don't go to the gym for 10 years and build the same amount of muscle every single year you build a lot at the start because you're new it's called new begin gains then you build muscle in cycles of
consistency and intensity you bulk and cut life happens and you get thrown off for a year the next year you regain motivation in a hyperd discipline gaining more in year 10 than you did in
year three the same holds true for productivity you're going to get thrown off you're going to have times where you just have a ton of motivation and you get a ton done and you're also going to have times where you're just consistent
because other goals and priorities in your life take over but you have to know how to navigate those things so that you can move from one to another and not let the chaos in your mind build up because
you can be like Oh I'm not productive I'm not making as much progress as I used to but your life doesn't allow for that so you shouldn't get more stressed and more anxious because of that you
should learn to lean into the phase of life that you're in so you can reap the maximum benefit from it many entrepreneurs just think that you work 12 hours a day day in day out I'm not like that I don't like that philosophy I
haven't lived it I think it's just stupid and I think limiting yourself and actually creating boundaries is what allows for more Creative Solutions and more progress than the 12-hour workday
entrepreneurs that just grind themselves into the ground most people don't want to live that lifestyle but they do want to be an entrepreneur so I'm here to tell you that that balance is possible and potentially more fulfilling the
other thing is that I personally believe that 12-hour work days shouldn't be forced they should be natural you should want to do it it should be one of those binges where you just have to you feel
like you can't stop working because you need to actualize the purpose you set your mind on I personally believe that no amount of work should be forced if you have to force yourself to work or
you are forced to work change what you do for work or change your mind so that you can perceive the work in a better light like a lion hunts and rests to be quote unquote productive we're going to
learn how to replicate that in our work the first phase or cycle of progress is perplexity and this is just my fancy way of making the words match because it's
perplexity curiosity intensity consistency so the first phase perplexity is just the phase of feeling lost and this is where most people are they just feel lost they don't know what to do they're working on things that
they don't care about so we're going to start with this tweet of mine the solution to boredom is building build a skill build a brand build your body build your mind build your social life
build anything it doesn't matter if you don't know how that's the entire point you learn act and discover your way out of boredom so there are four cycles of progress and you can think of these as
chapters in a book because humans make sense of the world in stories the first cycle is perplexity which is feeling lost or confused you're at the start of the story and you haven't figured out
what the goal or the purpose of it is yet you're kind of just in limbo you can't work for 12 hours a day because you don't have anything to work on that is your own choice you can go to work
and be told what to do but that's not something that you want to do you still feel lost and confused because you don't know what to do with the rest of your life most people are in this cycle they don't let themselves be bored they don't
let themselves go into the next phase they continuously just dwell in their minds and let their thoughts take over and get stuck in this trap of constant negativity anxiety and overwhelming
confusion and they try to numb that pain in their mind with the cheap dopamine sources that they're so focused on so the video games or the phones or alcohol
or drugs or whatever it may be so you escape the perplexity cycle by first allowing yourself to be bored and second becoming curious you have to be become bored enough so that you become curious
so you need to strip your life from all of the distractions start completely new and allow your mind to gravitate towards something good so that you can choose it the second phase is curiosity so you go
from feeling lost to being curious about something this usually stems from identifying a problem in your life that you want to solve because problems and purpose exist on the same Spectrum
they're just Polar Opposites of one another so purpose can't exist without a problem and a problem can't exist without a purpose so once you discover a problem you need to open your mind
enough to realize the opposite side the other side of the perspective where purpose lies so if you notice a problem in your life of oh I don't have enough money oh I feel sluggish and I don't
like how I look in the mirror I can't find a partner I can't get a date whatever it may be usually these problems are going to start out relatively shallow because they have to that's just survival you have to solve
the shallow problems in order to transcend your survival so that your mind can actually open and notice the more spiritual or metaphysical or deeper problems to solve for a greater life's
purpose that stems from those and when this happens when you get curious about a problem that you want to solve you need to allow yourself to start searching for information once you have the problem and goal framing your mind
because that's how you perceive information in the world your goals and your problems that are sitting in your conscious mind or even subconscious mind are framing the information that you perceive so if you identify a problem
and you understand how it's impacting your life and you actually want to solve it and you start to gain Clarity on what you should do you start to notice more in conversations in books on social
media Etc your life starts to take shape because it's like if I am having money problems and I can't pay the bills then in conversations and in books I'm going
to notice the information the highlights the the tools the resources that allow me to solve that problem the reason people can't make progress is because they're focused on the wrong problems
they get stuck in their head and start giving too much attention to these little negative and meaningless thoughts that pop up to just distract them or they just distract themselves in general from the problem and never make progress
towards it because it's not actually important to them so in the Curiosity phase this is where shiny object syndrome is kind of encouraged you're supposed to try everything and see what sticks you're supposed to try different
techniques and experiment with things to solve the problem in your life until you start to gain Clarity and a bigger picture on what's going on and then you launch into the next phase which is
intensity intensity is the climax of the story the main battle the most interesting and fulfilling part of your life the 3 to 6 months go by in a blur Pure Flow State completely focused on
actualizing one meaningful goal in Fitness this is when you're disciplined with your diet and training it's all you think about in relationships it's the honeymoon phase all you want to do is build your connection with the person in
business it's building and launching a new product or going on a writing spree both lead to new heights in growth and revenue this is when you pull 12-hour work dayss and it just comes naturally
it's when the click happens or the aha moment and you know exactly what you need to do it's all makes sense in your head it's the only thing that you can think about so you have to take that
energy and actually pursue the purpose and actualize it that's when you reach a new phase or a new Baseline in your life the Trap here is is that the intensity phase can become dangerous fast we've
all heard of burnout and overwhelm and that's usually stems from trying to stick out the intensity phase for too long and not allowing yourself to transition into the next phase which is
the consistency phase so just to touch on that don't try to push the bulk to the point of getting fat don't push the cut until you're scrawny and losing muscle don't get so obsessed with the relationship that you become needy and
desperate don't try to push Revenue higher and destroy your brand reputation know when to drop down to a new Baseline and maintain the progress you've made so that leads us into the fourth phase we've talked about perplexity feeling
lost curiosity getting out of that intensity for when you find the one thing you want to go all in on and then once you've made your progress fourth phase is consistency no consistency is
not everything consistency is a tool to maintain progress not make progress stagnation isn't maintaining progress stagnation is death being consistent
with content creation doesn't get you anywhere you must become curious and experiment with new angles and strategies when you find the right one you double down and see the most growth you've seen this is personally how I
grew by 200,000 subscribers when I first started doing well on YouTube and 1.2 million on Instagram I call these exponential events it's the nonlinear
progress that you make like in the gym where when you the times where you get very disciplined with your diet and training is when you're going to build the most muscle even if you're in your
10 of training so during the intensity phase that's an exponential event that's when you're growing very fast on socials if you're a writer or Crater that's when you're building a lot of muscle that's when your relationships are making a lot
of progress but eventually that's going to burn out because you can't just continue going up forever or else everyone would be billionaires so you have to be wise about when to take
profits like in stock trading or crypto it's like it's not going to keep going up so you need to figure out when you're going to step out and you need to make a wise decision when you do that but this
is such an interesting concept to me the exponential events that I've kind of noticed throughout my journey with social media specifically it's like the growth isn't just linear all the time
it's like you try different angles you try different ideas you experiment with different things you don't just trap yourself in one Niche and do the same thing over and over again which is Einstein's definition of insanity you
try these different things you notice one that does well that's an anomaly something that you double down on and then you do well on on that for a bit like Instagram reels when they came around or carousels or different things
or different topics and then eventually it dies out because the market catches on so you have to maintain that by incorporating it as a part of your brand and then you continue experimenting until you hit the next exponential event
and you keep going so you just go up Baseline you try to maintain go up Baseline try to maintain and it's more about higher lows than it is higher highs the same thing goes with your
emotions you're not trying to sustain the higher highs you're trying to sustain the higher lows so you're not trying you're trying to not go as low so this the consistency phase is where
things drop down to like my 4-Hour workday philosophy when I'm just maintaining I'm doing the four hours of work a day but there is room for experimentation inside of that so that I
don't get trapped or I don't get back into the loss phase that's the thing with all of these Cycles is you don't have to go back into the loss phase you may feel a bit lost here and there but if you're continuously experimenting
you're allowing yourself to get out of it quicker or reduce the time you spend there remember higher lows so when I shot up to my first $700,000 month after a product launch there was no way that I
was sustaining all of that because my previous high was maybe like 2 or 300 and my Baseline was maybe like 100,000 so it's like that much of a jump if I were to try to sustain $700,000 a month
rather than going through the cycles to hit the new baselines in order to get there then that's just not going to work out and I can't continuously launch a product every single month to hit
$700,000 maybe I could maybe there's a way to do that but I like the cyclical nature so in terms of what I do to maintain my work that mostly comes down to writing I need to build my audience
which is all writing this YouTube video script is writing newsletter is writing content is obviously writing and that's pretty much it and then doing administrative tasks or like working with the team for cortex and other
maintenance style things but in the morning the first thing I would do the experimentation stuff I would start writing a new book or I would start working on new product and usually those things would kind of fizzle out but then
when I come back to them or when I start something that actually starts to take off that brings me into an intensity phase so those are the cycles of progress perplexity curiosity intensity
consistency know which phase you're in so that you can lead yourself into the next one and now we need to talk about why you can't focus for 12 hours a day despite understanding those things so
let's not waste any time here you can't focus because your mind life and priorities are a mess and you haven't done anything about it so the first thing you need to do is to remove Focus
blockers focus is about removing anything that prevents Focus you feel lost distracted and low energy for that exact reason the moment you sense boredom you fill it with the closest
relief the moment you sense anxiety you do the same thing your mind is guiding you toward a better life but instead of listening to the signals you attempt to numb the pain of not being everything you could be making it worse in the long
run so there are a few Focus blockers that just keep you feeling lost and keep in mind these are for when you're in the Lost phase this is these are the things blocking you from going into the
Curiosity or intensity phase the first blocker is the purpose blocker you feel lost because you lack purpose you don't know what problem you're solving you don't know what goal you're pursuing you
don't know your part in a whole greater than yourself your mind is conditioned to focus on the goals Society assigned to you your path is already known go to school get a job retire you end up dragging your feet through life and
getting bored because you don't care about those things you fill your boredom with laziness and pleasure instead of building toward your own goal you need to allow yourself to be bored you need to expose yourself to higher potentials
you need to drop everything and see what sticks you need to sit with your thoughts so you can catch an inkling of vision because your vision Clarity doesn't all come at once you collect the
little puzzle pieces until you put one puzzle piece in and you can start to see the image and then you're like oh crap and then you start to solve it faster and then you have the whole image and then you can build it the next blocker
is environmental blockers your environment creates who you are but most people forget that they're in full control of their environment if you're surrounded by people opinions and distractions in both the physical and
digital world it's no wonder why you can't focus rip the Band-Aid off take a day and quite literally throw away anything that one isn't important and
two distracts you from what is don't hesitate now the third Focus blocker is metabolism or food blockers the thing here is that you just lack motivation because you eat too much in one sitting
you can't digest food well enough or you just eat so much crap that you feel like crap and then you can't focus and for me personally as a 225 lb male if I eat
anything over 300 to maybe 600 calories as a meal I start to notice that my focus starts to go down cuz when you eat when you're fed you enter that rest and
digest State you're not in that fight ORF flight Focus State not that you should always be in fight ORF flight but this is just something to take into account if you actually want to learn to focus so again experiment this is just a
part of life you start getting curious about different things you try intermittent fasting you try smaller morning meals and bigger later meals cuz if you eat too much your body starts to
move energy toward digesting the food and you have less energy to expend on your work so it's just this balance of where are you putting your energy and if it's not all into your work then it's going to be difficult to focus for
longer hours now the fourth Focus blocker is just knowledge blockers you don't know enough to get the work done you don't know what to do right now or you just don't have the skill to take on
the challenge that you're going for so the solution to this problem is to just bake in learning and building as you're building the project you need to learn in unison with it you need to maybe go on some walks listen to an audiobook
listen to a YouTube lecture you need to exchange scrolling on your phone for reading something or taking a course now the second way we need to get out of the Lost phase is to throw your mind off the
deep end everything starts with identity the web of ideas that shape how you view the world the perspective that's been shaped by Decades of social conditioning that makes you desire what you desire if you want to love working toward your
dreams your mind must reflect that it can't be some idea you like the sound of it has to be who you are so how do you change who you are you reprogram your mind you rip yourself from your current
lifestyle and immerse yourself in the information that will slowly shape how you see the world follow people on social media who have the goals you want to pursue listen to podcasts read books and put your money where your mouth is
by purchasing courses that slowly give you ideas that compound into Clarity wake up tomorrow and do nothing the same plan a new week set new priority tasks have new conversations overload yourself
with new information then step three is to think bigger and act smaller you're now in a state of chaos because you threw yourself into the unknown you hurled yourself into a new situation you
can't make sense of all of these things going on around you it's up to you to create order you're surrounded by new ideas that you can collect as building blocks for your vision then you can lay
those blocks day after day to create the life you want you need a vision without one and by definition you are lost so take out a piece of paper and write down everything you hate and don't want in
your life again this is for an antiv vision and everything you want in your future the body the lifestyle the location the mind the money anything don't worry about being shallow because you can create meaning from it later if
you want a template for this I have a cortex template in the description that helps helps you map out your antiv vision map out your vision and then set your priority tasks it's like a planner
but it's now in cortex and if we're still on the weight list you can get access within one day if you just follow the instructions after joining the weight list and to plug cortex even more
in the writer's boot camp we actually use your antiv vision and your vision as your brand Vision so that's how you turn turn yourself into the nich is by understanding these things you will be
coming back to this every week your vision will become clearer and clearer with time as you go about this process you are waiting for the click to happen the moment where everything clicks and you launch into a season of intensity
but vision isn't the only piece of the puzzle big goals are for motivation perspective and potential small goals are for clarity action and Sanity so that's step four is to act small or
reverse engineer your vision into smaller goals so you understand what's my progression for learning these things what do I study next so once you have a minimum viable Vision it doesn't have to
be perfect it has to just be a starting point break it down into 10year goals one-year goals monthly goals weekly goals daily priority tasks then focus on the priority task everything else is for
clarity when I give this process or when I first gave this process people were like oh you don't need to set all those goals you just need to act the goals aren't there to just like distract you they're there to provide Clarity so you
set CL Clarity so that you can determine what you act towards the goal determines the system the destination determines the journey goals and the destination are greater than systems and the journey it's not about the journey it's about
the destination because without the right destination you're going on the wrong Journey you can go that way just randomly on your journey and enjoy the process or you can set a destination and
start to enjoy the journey still more going toward the destination this is like Peterson saying that you need a positive aim for your life that The Guiding Light your vision the destination what it is is going to is
going to determine the entirety of your life and the joy enjoyment that you get out of it yes you can suffer just enjoying the journey and going about life in a chaotic manner but I don't think that's the wisest thing to do what
I personally like to do is have twoh hour work blocks just spread throughout the day with breaks in between so it's like Legos throughout the day where I can schedule one to two hour work blocks to knock out the 5 to 10 priority tasks
that I have for that day depending on how long I work in between the Focus blocks I just go on a walk I go to the gym I eat I do whatever it is Step number five is arguably the most
important because if you understand cybernetics or intelligence or just systems as a whole you need to iterate and improve with feedback that is the main sign of high intelligence low
intelligence people and systems hit negative feedback or hit a roadblock or don't make progress or do the same thing over and over again without the results they want because they aren't clear on their goal that's the sign of low
intelligence it's just quitting or getting stuck in other words High Intelligence is defined by your ability to learn it's your ability to achieve any goal on a long enough time scale
because you understand that achieving any goal is possible if you work towards it so at the start of each week I do a weekly review to refine my system what went well last week what didn't go well
what am I grateful for and what are my focus projects again the cortex template is available to duplicate and download where you can fill all of this out this step is important because one it's a
weekly way to shine a light on what you should add to your vision or anti- Vision it allows you to clarify and evolve the goals that you're pursuing so that the Destin I mean so that the journey can take shape with the shape of
the destination and it just shows you what minor changes can be made to improve the progress that you're making over time so if you were to just focus on this weekly review the entire time and iterating on your vision then you're
going to make it pretty far that's it for this video thank you for watching like subscribe links in the description for a lot of cool stuff if you're interested in Creative work or a writing
app cortex or just cool things that help you do life better thank you for watching see you in the next one bye
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