Jacklyn Dallas — New TV features on YouTube!

I'm Renee Richie, your YouTube creator liaison, and I'm here with Jacqueline Dallas, one of the most innovative creators. I was going to say the tech

creators. I was going to say the tech space, but she's branching out into everything interesting that's happening in the world that will be. I'm also here

with Kurt Wilms, who runs product for YouTube on television, and we're going to explore exactly what that means.

First of all, welcome. Thank you so much for joining us.

>> Yeah, an absolute honor to be here. Huge

fan of both of you. So, this is going to be a great episode. Yeah, this will be awesome. Thank you for having me.

awesome. Thank you for having me.

>> So, one of the worstkept secrets in the world right now is that YouTube is blowing up on television. People are

getting an increased share of not just views, but watch time, which I think is is really interesting because creators are used to just indexing on how many people watch, but now they're seeing how much longer those people watch on

television.

>> Yeah, it's been incredible. We I like to joke it's a 10year overnight success in the making. It's something we've in been

the making. It's something we've in been invested in at YouTube for a very long time. Um, and we're seeing more and more

time. Um, and we're seeing more and more viewers watch on TV and so we're trying to just make an incredible product for viewers and creators. Um, so yeah, I'm excited to talk to you all about it.

>> It is the only thing that runs on my television. Like I'm not ashamed to say

television. Like I'm not ashamed to say that, but like I turn on my TV and I'm turning on YouTube.

>> Love that. Yeah, I feel like that's been the sentiment for the last year that everyone from a both a creative perspective and an audience perspective is moving towards like this longer content and higher quality. Yeah, I

think it's interesting because uh you know when you're on your phone like you're snacking a lot like sometimes you're waiting on the line or you're waiting for something but when you sit back and you have like this giant screen

and typically like a really good audio system uh maybe you're totally dedicated to a longer production sort of like uh challenge accepted video but maybe you're doing housework or you're cooking

and you just want to look up and make a human connection. Yeah, we spend a lot

human connection. Yeah, we spend a lot of time talking to viewers like why are you watching YouTube on your TV? And

they generally tell us three things.

Number one, if I have a favorite piece of content, a favorite like creator, I generally want to watch them on like the biggest screen, the best screen in my house, and that's the TV. Um, and so that's one of the things we hear from

viewers. Two, it's like the best way to

viewers. Two, it's like the best way to watch YouTube with your friends or your family or your buddies. Um, and three, if I want to watch YouTube while I'm doing something else with my hands, for example, I'm cooking dinner, I'm folding

laundry, I can put it on the TV, I can watch while I do something else. And so,

there's a lot of different ways why people watch YouTube. But yeah, it's exciting to kind of continue to see the growth.

>> I think one of the things we've had to get used to it as creators is once upon a time, all our views would come in very quickly. But now if someone is waiting

quickly. But now if someone is waiting for the like night time to watch like one of your videos on the television or the weekend maybe like you you'll still get the same amount of views but those

views start to happen like towards the weekend towards the end of the day.

>> Oo that's super interesting. Yeah I

think it's changed uh viewer behavior in like two fundamental ways. The first one is like maybe when they're watching and then maybe the second one is how long they're watching. Um, which I think from

they're watching. Um, which I think from a creator perspective, um, I think a lot about like emotional intimacy and depth with an audience. And we were talking about this before the podcast, like if someone watches you for a longer period of time, it's kind of like if you see a

friend more frequently, you just inherently feel a lot closer to them.

Um, and so I think what TV is unlocking is this ability to like make longer episodes and have more emotional connection with the audience.

>> I love that. And I love that also people are watching shorts on television which to some people feels counterintuitive but to me like I grew up in the day of broadcast television and there was like

um the more you know I was in Canada so heritage moments there was breaking news in s there were all these short form things on TV that came at me and it feels like YouTube has just taken

everything that's existed whether it's longer like podcasts feel like drive time radio some or live feels like drive time radio podcasts feel like those longer things there's like it feels Like everything that we've had in traditional

media, we now have the digital version.

>> One of the unique things about YouTube on TV, I tell this people to everyone all the time when I talk about it, is most of the streamers on TV, they're just kind of traditional movies or shows. YouTube has everything.

shows. YouTube has everything.

>> You know, shows from our creators, movies from media co, music, podcast, sports, news, gaming, and even shorts like you mentioned. Um, we have an incredible kind of dedicated viewer

experience with shorts that's really resonating with viewers. And again, when you think of shorts, you might think, well, it's mobile first. We asked a lot of viewers, why are you watching shorts on the TV? And again, it's the best way

to watch shorts with others. You put it up on the screen. Um, and so that's really one of the unique things about YouTube on TV is just the variety of content formats, how we've made great

experiences for them on the TV. Um, and

the other kind of, you know, really unique thing you mentioned earlier, Renee, is not only are viewers leaning back, but they're also what we call leaning in. And, you know, we were

leaning in. And, you know, we were talking about this earlier, um, one of the magical things about YouTube is the engagement that with the content and the creator. And we work really hard and

creator. And we work really hard and also I think a very unique thing with us on the TV is you can subscribe to the creator, you can read the comments, and you can really lean in and use your remote. So, it's not always just sitting

remote. So, it's not always just sitting back. Of course, you can do that. Uh,

back. Of course, you can do that. Uh,

but you can also lean in and engage with the content. So, we've worked really

the content. So, we've worked really hard to capture all the magic of YouTube from the web and the phone and and bring it to the TV.

>> Yeah, I love that. And one of the things that you've announced before and you're working on and I'm starting to see more is the idea of shows. Like we had podcasts where a creator could make a

playlist into a podcast and it would get album art and all the things that traditionally go with a podcast. And now

they can make a playlist into a show and get the same sort of treatment that you'd expect from like a network show.

>> Yeah, exactly. You know, I talked to a lot of creators and one of the things they were telling me all the time is, "I have this amazing content. Um, can you help me make it shine on the TV?" And

so, we've invested in a show's product.

It's rolling out now. Creators are able to package up all their videos into a traditional show format so they can break it up into seasons. Viewers can

come and they can watch the episode sequentially. um when they turn off

sequentially. um when they turn off their TV and they go away, maybe they come back a day later and turn their TV back on and open up YouTube, they can continue right where they left off. Um

it's modern, it's cinematic, big uh thumbnails, big art. Um and it really kind of packages up creators content in a way that you want to watch it on TV.

>> I love that cuz creators like you sometimes have different shows within your channel.

>> Yeah. Like we have two formats. One

where we'll interview like tech CEOs and another one where we're like explaining like revolutionary technology and like the future it's going to unlock. Um, and

I feel like so much of things in life is like how you brand things. Um, and

playlists are obviously really cool, but I think the show product is just epic because it feels like you're like logging on to like a Netflix or a traditional streamer where you have like the professionalism, but then you have like the creator connection that you don't get on any of those platforms. Um,

so I'm so stoked about that and I feel like if you're a creator watching, um, it also gives you the opportunity to like realize I think a lot of the success that you have on YouTube is based around formats. like can you come up with a value prop that you can give

the audience consistently over multiple episodes and the show framework kind of forces you to think about that like what would the show be then means like every episode has to relate to this overall value prop um so I think for creators

it's a super exciting time to kind of reflect about like what you're going to create on YouTube for the next generation >> yeah I love that because we do have this concept like sometimes people think like what what what's the next video they don't they think of one at a time and not a series but the series is what

really draws people in >> yeah and so I mean so much of our creators content is episodic it might not episodic in the way where it's serial and you have to watch them back to back, but it's thematic and episodic and shows will really help creators

package it all up and make it look beautiful and make it easy for viewers to consume.

>> Who's your favorite creator that's doing shows right now?

>> Uh Michelle Kar is uh a woman I talk to all the time who's doing just incredible stuff.

>> Agree.

>> Um she has some amazing episodes. Um she

comes to mind as maybe like my favorite creator who's really doing some incredible show uh content on >> YouTube. She just did Tom Cruz's stunt

>> YouTube. She just did Tom Cruz's stunt in the last video. So sick. Um yeah,

that's a good one. And also I think what's interesting about her um approach is that a lot of it is like the more like traditional media but then distributed on YouTube.

>> And I watch a lot of you know podcasts which I kind of consider to be the new late night talk show and I watch them on my TV. Um and a lot of those um

my TV. Um and a lot of those um podcasters I think are also just doing incredible things on YouTube and you have viewers consuming that on their on their TV like they would a traditional late show.

>> You've also been really good about sort of pushing the boundaries of how we present creator content. Like before you get like a little ribbon of a banner and then you got like the full bleed banner and now it's getting even more immersive.

>> Yeah. One of the things we launched um about a year ago is what we call immersive channel previews. And so the idea would be when you go to a creator's channel um and you sit there for a

second, we'll just start playing the most recent video. Kind of this concept of you know traditional television when you turn it on you want to just kind of get right into the content. Um and so we're leaning more and more into that.

just get videos playing, let viewers get into the content without a lot of friction. Um, and so we've launched that

friction. Um, and so we've launched that on creator channels and one of the things we're going to be doing is bringing that straight to the homepage.

So, as you're viewing, as you're loading the homepage, browsing the content, we'll start playing the content and then as you dwell a little bit and you start consuming it, we'll go right into the watch page for you. Again, just to make

it more seamless, make it feel tv- like, lean into what viewers want, which is just getting into their favorite creators content.

>> I love that so much. All right, let's let's let's break some news. Well, I

mean they they will have heard about it maybe, but I feel like we're breaking it anyway.

>> Let's go.

>> I'm going to back up just a little bit.

One of the things I love about YouTube is the democratization of technology.

So, for example, there have been hardware solutions to multiv- view video, like picturein picture in the past, but it depended what television you owned or what box you had. But when

you did multiv- view, none of that mattered. Every TV could enjoy multiv-

mattered. Every TV could enjoy multiv- view. Now there's televisions like I

view. Now there's televisions like I have a television that has a dedicated processor that does upscaling but I had to buy a television and sort of like it's a it's a more expensive television

to be honest with you and some people may not have that. Super resolution

brings upscaling to everybody.

>> Yeah, it's going to be an incredible product. I mean I'll back up maybe two

product. I mean I'll back up maybe two as well and say a couple things like first when I talk to creators they kind of always tell me two things around video quality. Number one is, hey, I've

video quality. Number one is, hey, I've started uploading in 4K and it's amazing because I have all these viewers on the TV and it gives them a really great experience on their big 4K television.

Um, but I have this, you know, content library where maybe 2, 3, 4 years ago, I wasn't filming and uploading in 4K and it's, you know, standard definition, lower quality content. Like, how can I,

you know, raise that to the level of, you know, the 4K stuff I'm doing now?

Like, can you help me with that, YouTube? Um, and then for some creators,

YouTube? Um, and then for some creators, you know, who are filming a lot of content and they're post-processing into their editing it, doing it in 4K sometimes can be hard because you get big file sizes, you're transferring them

around. And so the other thing I hear a

around. And so the other thing I hear a lot is, can you help me kind of bring it up to the 4K quality without having to do all this editing and do all this processing? Um, and so this is where the

processing? Um, and so this is where the idea of this super resolution product came from is these things that the creators were telling us along with viewers telling us like I mentioned earlier that they want to watch it on

their big t on their TV in the best quality possible. Um, and so we came up

quality possible. Um, and so we came up with this super resolution product and what it does is it makes new resolutions that are higher than the original transcode. So if you upload it for

transcode. So if you upload it for example in standard definition um we'll make super resolution uh transcodes that are going to be HD. Um, this is going to be rolling out now. um up to 1080p. So

if you're a creator who's uploading in 720, we'll take your video and we'll turn it into a 1080p video. And then

moving into next year, we'll actually increase that to 4K. And so if you're a creator who's not uploading in 4K, your new uploads will get super resolution version that's in 4K. Um and then we'll

also go through the back catalog and we'll update all your old old content to be 4K as well.

>> How does that actually work? Like what's

the tech behind that? Yeah. So, we have um you know, like Renee was mentioning, there's a lot of uh hardware products that'll do it for you. If you have a super fancy TV, it'll be baked into the hardware. It'll do it for you while

hardware. It'll do it for you while you're watching. Um some of the older

you're watching. Um some of the older TVs don't have it. So, the beauty about YouTube is we'll bring it to all devices. Um and we kind of do it in the

devices. Um and we kind of do it in the cloud and the server just like when you upload a video, how we make lower quality transcodes, we'll be doing the same technology, but we'll be using AI um to analyze the picture and basically

do the resolution for you just like the camera would itself. Um, and so yeah, we're really democratizing this technology. It doesn't matter what

technology. It doesn't matter what hardware you have. It doesn't matter, um, what kind of camera you have. Um,

we'll make it great for the viewers. Um,

and they can, again, like they can choose if they want to watch the original you uploaded, they can choose that. If they want to watch the super

that. If they want to watch the super resolution, they can choose that. Um,

and you know, we're always about, you know, giving all these tools to creators and letting them choose how they want to use them. So, if you're a creator too

use them. So, if you're a creator too who doesn't want this technology for whatever reason on your videos, um, you'll be able to turn it off as well.

Um, >> and that's important because like there are some creators, for example, who might be deliberately trying to make something look like a television show from 20 years ago and they want it to be 480p and square and all.

>> Yeah, exactly. Like if you're a creator who's doing something specific and you don't want this applied, you can you turn it off and u but we know that the majority of viewers like they want to watch their favorite creators content in the highest quality possible. And so

this will just bring it to more viewers which we're really excited about.

>> What I think is interesting about it too is I've seen like upscaling technology in the past and like it's been fine. I

feel like it doesn't actually look like it's making it higher resolution, but then you were showing me examples where it genuinely looks significantly better that I'm just also very excited from like a technology standpoint that the tech has gotten so much better.

>> Yeah, I mean that's one of the things over the years the technology and like using AI and cleaning up the pixels is just getting better and better and yeah, you know, I've seen some examples and we've been looking at a lot as we've

been building it and it's just night and day. Yeah.

day. Yeah.

>> And especially for a lot of the old videos that were like 480p.

>> I mean, what was Baby Jacqueline's original? He's been on YouTube a long

original? He's been on YouTube a long time.

>> Yeah. My videos initially were like maybe 1080. So, they're not horrible,

maybe 1080. So, they're not horrible, but like 4K.

>> We have to go back and look at some of your early early stuff.

>> And another cool thing about the technology, you know, we've experimented with it to kind of see what it would do to to audience and for the creators, it's going to give them more viewership.

And so, we're really excited to give the creator this tool to just make their content shine, get more viewership on their videos on TV. I don't know if this is like one of the worst kept secrets in Hollywood, but like this isn't new from like a video movie production. Like

they've up a lot of the the high-end cameras were not very high resolution and they upscaled them to make like the bigger prints for movies or they would do 3D or they would do some other effect in post. Like a lot of this technology

in post. Like a lot of this technology just wasn't available to creators before and now it's being available because one of the things I always hate is like I have the vision but I don't have the budget of like a Hollywood studio and

you're making it so I don't need the budget. All I need is the vision. Yeah,

budget. All I need is the vision. Yeah,

I mean this is one of the things that I think the creators who were saying the file sizes are so big >> moving the data around doing that it's not free and so I think it's great that we'll bring this to all the creators let them use it for free on YouTube and kind

of democratize the technology >> and I know like to your earlier question like sometimes creators like why AI and I think like we've all seen classic upscaling is like it doubles the bits and then you have like little squares

and that's not what anybody wants and what I love now is like in this generation of computer vision where it starts to understand these pixels are cloud. These pixels are rope. These

cloud. These pixels are rope. These

pixels are somebody's face. These pixels

are sk and it treats each of those things differently so that when it's upscaled, it is it's intelligent. It's

not just like a pixel double.

>> Yeah. And I mean, we were looking at some of the examples. They look great.

And then, you know, obviously we're going to try to always get it looking really really good. But if for some reason on a certain piece of content or a filming technique it doesn't look great, you know, the creators can turn it off and viewers can. But the other thing that's exciting, I'm totally

getting into Jaclyn Nerd's face here, is like when it's on server side, you're you're going to get the best of the current version of the server. It's not

like one and done and that's the best it'll ever be. It's like as you improve the product, it becomes better for everybody.

>> Yeah, that's the other great thing about doing it in the cloud and doing it not on the hardware side is it doesn't matter what hardware you have, we'll keep making it better and better and better. So, yeah, we're really excited

better. So, yeah, we're really excited about it. Yeah, it feels like a very

about it. Yeah, it feels like a very different thing that upscale because I think when people hear upscale, they're going to just assume like the you go into Final Cut Pro and you like double the resolution, but this is like actually intelligently like looking at

the pixels and then making it sharper.

>> Yeah. I mean like the just the like the limits of this technology is so exciting to me. When you sort of look at your

to me. When you sort of look at your videos like whether on the phone, whether on the television, how do you start thinking about a world where people are watching more on TV?

>> Yeah, that is a great question. Um

because we were actually just talking about this also off pod. Last week we interviewed Bridget Medler.

>> You did a pre- pod coming out now.

>> It sounds like we have a whole free pod going on.

>> It's amazing. So it was irresistible. Um

but we interviewed Bridget Medler last week for our interview show. The

background of her is like she's Disney star then pivoted went to MIT started a space company. She's so cool. Um and we

space company. She's so cool. Um and we did like a 45minute episode and I was talking today to some of the team about if we should like reduce that episode and try to make it 10 minutes or 20 minutes. Um, and the conclusion we came

minutes. Um, and the conclusion we came to is people are watching more and more on TV. And if you look at the watchtime

on TV. And if you look at the watchtime viewership, like for us it's like 30% of our audience watches on TV. Um, and they watch for longer. So it feels like the strategic move over the longer term would be to make an episode longer and then make short. So if people want

something shorter, they watch on that.

Um, so I feel like when I think about it broadly, it's like make the best video possible, but then also experiment with longer watch time and see what happens.

Um, and also from a format perspective, it feels like if it's autoplay, the first 30 seconds of the video become exponentially even more important. Like

you really want to make them as visually compelling as possible and create a lot of like curiosity gaps as possible.

>> I've talked to a lot of, you know, a lot of creators I've talked to said historically what they would do is they would film video, they'd go into post-processing, they'd have something and they would get really nervous if it was long because their mental model was

everyone on YouTube is watching on a smaller screen like a computer or a phone. But now as they see and they go

phone. But now as they see and they go into white in our analytics product and they're seeing the TV viewership, >> you know, we rolled actually we rolled out really recently earlier this year, you can view it right on your phone. So

right in the mobile studio on your phone, you can see your viewership.

>> But as that's kind of become more more apparent to creators that viewers are watching on TV, they'll they're starting to experiment with longer and longer videos where they don't try to post-process it down artificially.

I think that's the key. Like you don't want anyone making something artificially long because then people will be bored, they'll skip ahead, they'll dip out. But you don't want to like make a bad story just to compress it into like when someone's fidgeting on

their phone or like trying to get off their desk. This lets you make like as

their desk. This lets you make like as short as it can be but no shorter. As

long as it can be but no longer.

>> That's a real sweet spot.

>> Have you noticed like an average watch time of videos that do the best on TV?

>> I think that's I think it's the other way around. Like I think a lot of times

way around. Like I think a lot of times people wonder like what does the algorithm want me to do and it's the algorithm is trying to figure out what people want. Totally. So for this I

people want. Totally. So for this I think as people like you experiment it's the quality of the content that's holding them not the specific specific duration. Is that what you're finding

duration. Is that what you're finding too?

>> Yeah. I mean when I talk to creators it's kind of all over the map depending on what kind of content they're making what the topic is what what their audience is. Um, but generally what I've

audience is. Um, but generally what I've heard is as creators see more and more viewers watching on TV and they experime and they experiment with longer and longer content, viewers kind of come along for the ride because what we what

we hear from viewers like I mentioned is they want to turn something on TV. They

want to sit down. They want to watch longer. Um, and if your audience is

longer. Um, and if your audience is bigger on TV that those kind of formats work.

>> Yeah. And we're hearing like the like people don't have the attention span for long content anymore, but like near and dear to your world when people are watching sports or they're watching like one of these, they'll watch a 2 hour, three-hour podcast, not even think about

it because it's it's the quality of the relationship, not the duration of the time.

>> You think people know that YouTube is like the number one podcast platform now?

>> I think I think YouTube is like what exactly what you said, like overnight success, 10 years in the making.

>> Yeah, we I mean just on TV alone, there's 400 million hours of podcast watch every month.

>> Wow. Um,

>> that's wild.

>> Yeah. So, people are using, you know, YouTube on TVs like they would have tuned in to late night talk shows. I

think I mentioned that earlier.

>> Um, and the creators are making just incredible podcasts. Um,

incredible podcasts. Um, >> because I watch a ton of podcasts. Like

I'll watch like Dario or Alex Cooper.

Um, and I feel like yeah, the intimacy that you get and also like once you're kind of committed, you're locked in unless like something really uninteresting happens in the episode.

Whereas I feel like mobile viewership, it's like maybe you're constantly looking for like what else you're going to watch >> or you're just moving around like you're like you're wait it's like your turn to order now.

>> Yeah.

>> The other thing and I'm sure you can relate to this. One of the banees of my existence over the years is thumbnail too big, thumbnail rerender, JPEG down, JPEG.

>> You've hit above the two measurements.

>> It's like now it's at like JPEG compression 9, it's too big. JPEG

compression 8. Finally, I'm at JPEG compression five and it and it uploads and my resol and I have to make all these compromises. And this is like

these compromises. And this is like low-key, I think, going to be a sleeper hit just because quality of life is you don't care what size thumbnail I open I upload anymore.

>> Well, yeah. So, one of the other things that we're rolling out nowish and um we've been working on for a while is really thinking about what are some of the core things that YouTube has that

are going to be different on TV. And one

of them, of course, on these big beautiful TV screens is the thumbnails can be bigger and you want them to look really sharp and really crisp. And the

thumbnail uploading process and the file sizes, I think, was originally born out of, you know, YouTube on the phone and YouTube on the web. And so the file sizes didn't need to be as big. The

resolution didn't need to be so high.

Um, and one of the things we're doing as we kind of take these YouTube systems, these core systems, and bring them to the TV world is looking at a lot of these things. And one of the things we

these things. And one of the things we noticed is why can a creator only upload 2 megabytes? Like you can't really get a

2 megabytes? Like you can't really get a big, beautiful 4K image that we might want to show full screen in our TV product with 2 megabytes.

>> Um, so we're getting rid of that limit.

Um, we're going to make the limit much higher. I think it's going to be around

higher. I think it's going to be around 50 megabytes.

Um, and so really creators can make a big beautiful thumbnail in whatever imaging software they want. They don't

have to think about resizing it or bringing it down. They can give it to us. We'll take the original in. We'll

us. We'll take the original in. We'll

make all the different versions. I think

today we make a version, the highest version we make is 720, >> but we'll start making a 1080p version.

We'll start making a 4K version. And

then in different parts of our product on TV, we'll actually start serving 4K um thumbnails. And so again, for

um thumbnails. And so again, for viewers, where we do show thumbnails, it's going to look much, much better on the big screen, which I think creators are going to love.

>> And I think I'm allowed to say this, but I've been helping your team stress test this because they're like, "Throw us the biggest thumbnails you can." And like I'm like, I'm going PNG cuz like a like a like a ping file, if it's if it's like

very few colors or very contiguous colors, it's small. But if you start doing like full photographs, uh like I sent them the one of Christian and Michelle Curry, which is like a full photograph, and they're like more and it was like fine. And I can't tell you the

like there is part of me as a creator is just like why can't YouTube just figure it out? And this feels like one of those

it out? And this feels like one of those things where YouTube is just figuring it out.

>> This is why I love talking to creators too. This idea was born from a creator.

too. This idea was born from a creator.

They're like why you have a 2 megabyte limit and you're showing these thumbnails on TV and I was like that's a great question. We need to fix that. Um

great question. We need to fix that. Um

and so it's why I love having all these conversations with creators cuz I get so much feedback and we hear so many things that we could be doing better. And so

this is an example and I'm really excited to get it out there for all the creators. It's interesting because any

creators. It's interesting because any problem is a problem at scale, right?

So, it's like if you you just wanted to like uh stop the limit for one creator, no problem. But it's like thousands of

no problem. But it's like thousands of creators are now going to be uploading massive files. So, now you need the

massive files. So, now you need the infrastructure to handle massive files.

So, I feel like anytime there's like a new feature, there's so much like hidden work that enables it.

>> I mean, like, you know, creator problem, data center problem, and as a creator, I am like a huge fan of that strategy.

looking forward, Jacqueline, when you're thinking about like not just the videos you're making now, but the videos you want to make in the future. And I have like a little bit of insight into that because I know how ambitious and how like much of a visionary you are. What

are you looking for from people like Kurt to help you bring your vision to life?

>> Ooh, that is a great question. First of

all, thank you. Um, yeah. I think for us, we're trying to make um like become the most trusted source for technology information, whereas it's like, can we help people understand what the future's going to look like, whether it be like

new nuclear reactors or preventive MRIs or talking to Sam Alman about the future of AI, like those types of videos. Um, I

really want to try to reach like a generalist audience that doesn't feel positive about technology and then help them feel positive. I feel like optimism is like a gene that you can just like turn on. Um, so when I think about like

turn on. Um, so when I think about like formats, it's like can we make the videos longer? Can we reach people in

videos longer? Can we reach people in shorts and long form? I think one of the cool um algorithm adjustments a few years ago was kind of like linking shorts and long form because I feel like in the past it was like you would have shorts viewers and they were kind of

like siloed from your long form viewers.

And I think a big change was like the algorithm taking both into account. And

so I wonder what are other ways that YouTube can kind of combine the experience where like if someone really likes a short form video, can we then like have the algorithm? Okay, I kind of have two feature requests. One's like

unhinged. I don't know if YouTube would do it, but I would love if there was a way to like AB test hooks for videos. So

like right now we have like AB test for thumbnails and titles. It would be so cool if you could AB test the first 15 seconds of a video cuz I feel like that really makes or breaks performance. Like

could I try like >> So correct me if I'm wrong like AB test thumbnails and they're like give us titles, we give you titles, you're like hooks, we'll give you hooks, you'll be like CTAs.

>> Oh 100%. Yeah, the list is going to go on. But I feel like hooks is like

on. But I feel like hooks is like >> AB test the whole video. I mean, yes.

But like if hooks are autoplaying on TV, I think it'd be so cool. Like, let's say we're working on this nuclear reactor episode. Maybe like one version of it, I

episode. Maybe like one version of it, I start with like the history of like why nuclear reactors have traditionally gone wrong and then in one version I'm like, I'm in a nuclear reactor right now. Like

here's what we're going to do. Like and

then we can see which one resonates more with the audience. I think as a creator, we're spending like sometimes like tens of thousands of dollars on episodes and it would be like very empowering if like you could adjust the first 15 seconds.

So that's one that comes to mind. And

then the other one is like maybe like creating like pairings like I really want to create a world for people that watch the videos and it would be cool if it's like this long form video then relates to these three short form videos and if you're in the show like this is

like what the path of discovery.

>> Yeah, those are great. I mean those are great uh ideas and I think it kind of is literally what we're building. You know

I mentioned earlier we're trying to build something where all these content formats work great. You can move between them and so again if you're discovering a creator via shorts you can subscribe.

you can pivot quickly into their full VODs or their show and just easily navigate through all these different um formats no matter what formats they are, shows, documentaries, music, um gaming,

etc. And so it's an just a broad area we're going to continue to invest in, especially as more and more and more viewers continue to watch on TV, nailing all these things is going to be critical for us. And so we're going to continue

for us. And so we're going to continue to keep working to make sure creators like you can build a business on TV, get great viewership on TV, um, and just build a thriving community on TV.

>> Have you noticed with like TV viewership increasing, is the type of viewership on mobile increasing for shorts but not Vods or is it kind of like everything is just going up with >> all the tides ride with rise with TV?

Um, you know, we spent a lot of time looking at the data and trying to figure out as view TV viewership goes up, does that mean everyone's winning? And the

answer is resoundingly yes. And when I talk to creators too who are seeing more and more viewership on TV, they're seeing kind of like their overall viewership going up. So it's a win for everybody. Um, and that's just generally

everybody. Um, and that's just generally how I think YouTube's always been throughout history is the great thing about being a creator is you film once, upload once, we handle putting it in all these places, and as viewers watch,

whether it's a VR headset, a mobile phone, or a TV screen, we'll make the content work across all um, and make sure wherever the viewers are viewing it, it's great.

>> That's cool.

>> I think like you and I have been podcasting long enough that we've gone through like, oh, podcasts are a thing.

Every three years people rediscover podcasts, like podcasts are a thing again. But I think like most recently

again. But I think like most recently what's empowered that is exactly what you're talking about is podcasts plus people putting up shorts of those podcasts. Like the clips have become so

podcasts. Like the clips have become so powerful and people are discovering not just podcast but like creators through the clips of their podcasts and it's not directly or exclusively to television but like I love the idea that one of the

things YouTube announced is an easy way for creators to make like you know some channel some creators have their own clips channel and their own shorts channel. Some creators do their own

channel. Some creators do their own clips. Now, like Gemini will help you

clips. Now, like Gemini will help you find the best moments in your very longer form video and make a clip out of it or make a short out of it. So, if you are living in shorts, maybe they'll discover your nuclear reactor video with

that. Like maybe you're you're not AB

that. Like maybe you're you're not AB testing hooks, but you're AB testing shorts of those hooks and then they're finding those and wanting to watch your whole show.

>> Is it based on retention graphs?

>> Uh, it's based on a lot of factors. Like

one of the things I was looking at and this is like peripheral to this but I've been feeding my podcasts and my videos into Gemini and I do two things. I say

like give me a list of all the best quotes from this episode because as a person it takes me a long time to find those. But Gemini will give me a list

those. But Gemini will give me a list and I'll say like give me five more and then I'm also doing like roast my video roast it harder and it'll come back and like cuz like roasting a script is one thing but after it looks at it it'll be

like well you know and give me like this was kind of slow you could have done this better. you could have bulleted

this better. you could have bulleted this. Uh, and all of those things just

this. Uh, and all of those things just feed into the into the cycle. And I

think the more that these products learn about videos, the smarter like multiaceted way they'll be showing us those highlights.

>> Yeah, it'd be really cool if like Gemini could analyze the retention graph for when people convert as a subscriber and then clip that as like the short. Like I

feel like >> YouTube's biggest advantage is that you guys have all the data and it would be really cool if like all the data then informed like what the content >> Well, there's heat, right? That shows

like the most the most watched moments already.

Yeah, I think we're going through exciting times. I'd love to know and I

exciting times. I'd love to know and I know we can't do spoilers, but like what's your vision for the next couple years of of YouTube on TV?

>> Yeah, it's a great question. I mean, I think what I'm most excited about is again leading into these things that are so unique about YouTube. One of the main ones is all the content formats we have.

We talked a little bit about that, but also, you know, I'll mention it again, is making the the lean-in experience great where you can whether it's with your remote control or it's pulling out

your phone and using your phone as sort of a a companion to the TV experience and just having a really great experience on the TV for anything you might want to do related to the video, whether that's writing a comment,

whether that's going into a community feed and seeing all the posts from a creator, but just making the overall experience of YouTube really great on the TV. Um, that's kind of what I'm most

the TV. Um, that's kind of what I'm most excited about. Um, because it's we

excited about. Um, because it's we really are bleeding a path. We are the new TV. We're building a lot of things

new TV. We're building a lot of things that have never been done before. And

I'm that's what excites me the most.

>> I I I I don't want to call out my god kids on this, but I'm totally going to do it. You know, they will have like the

do it. You know, they will have like the TV playing a video. They'll have

something on their phone. They'll be

editing their own video on the laptop and they're just handling all this like is totally normal where I would be like not sure where to look. And I think we're increasingly moving into that world as well, like multi-device and all these things.

>> Yeah. I mean, there's a lot of thirdparty research that says just when people are watching TV, they're have their phone out at the same time.

>> And we see it too on YouTube, like there'll be a video playing on the TV and viewers pull out their phone and they read the comments for the video.

So, you can get a kind of uninterrupted experience. And we're building a lot of

experience. And we're building a lot of products to make that more seamless, easier to use. Um, and so yeah, I'm excited, really excited about that.

Yeah, I feel like if you're a creator, there's never been a better time to make like a creator led media company. And

YouTube's the only platform where you get long form, shorts, podcasts. Like,

it's just so exciting to me that there are so many formats. You can kind of like build like a house of brands where it's just >> and so many different ways to monetize, which I think is really important to creators. Yeah.

creators. Yeah.

>> Jacqueline Kurt, thank you so much for your time. I really love this. I think

your time. I really love this. I think

like YouTube has never been more exciting on television and I'm so glad that we could talk about it. Thanks for

having me.

>> Yeah. Fun.