Koko Is Back In The Shark Tank! | Shark Tank US | Shark Tank Global

Hi sharks. Remember me?

>> Yep, we do.

>> This is Koko from Face Yoga.

>> Face Yoga.

>> I fixed my innovative facial exercise business 5 years ago. My business is face yoga.

Face yoga. It's a really great natural solution to regain your youthful appearance. We wake up sleeping muscle

appearance. We wake up sleeping muscle in the face to lift up your face for wrinkle reduction.

Stick out your tongue.

[screaming] >> Wow.

>> We totally remember you.

>> How did you How did you get back in here?

>> Well, sadly at that time you turned me down.

>> Shocking. Just shocking. But I'm back [screaming] with a new business that you cannot pass up.

>> Okay. [laughter]

>> I am seeking $500,000 for >> Wow.

>> 5% equity.

>> Wow.

>> Wow.

>> Do you know what old man's smell is?

>> Yes.

>> Yes.

>> We think [laughter] its actual name is called no body odor. So many people in Japan

body odor. So many people in Japan already know the secret ingredients for

solving the smelly issue. [laughter]

>> And I'm here to bring it to the states.

>> Oh my lord.

>> Perumin.

>> Pumin is a delicious fruits but also particularly effective in eliminating no na body odor. So, I turned the percmen

into soap.

Meet Mai Clinical, a line of Japanese perumbased products who wants to help millions of Americans regain their

confidence by smelling younger.

Are you? [laughter]

In front of you is a line of products I have brought all the way from Japan. A

synthetic fragrance of no sample.

>> So [laughter] please go ahead. Smell what old men smell like.

>> Wait, I'll just go over here.

>> Right over there. Right. [laughter]

>> I dilute it for you. When this gets in the body and mixed with regular body odor, it gets worse.

>> It's really terrible.

>> Ew. It's like a >> OH MY GOD.

>> IT'S LIKE IT'S LIKE MUSTY.

>> After 40 years or older, everyone has it.

>> Are you saying you're old after 40?

>> Well, yes. Yes. According to the science, >> look, everybody knows grandpa smells. My

grandpa actually >> he smelled like after shave.

>> My grandpa smelled. [laughter]

>> How are you curing the problem of smelly old men? We have a soap, body wash, body

old men? We have a soap, body wash, body wipes, deodorizing deodorant stick.

>> So this uh particular product that's based on pimmens solves for men and women over 40 to eliminate the odor of no na.

>> Correct. Pummen has so many tannins chemical structure. So the more tanning

chemical structure. So the more tanning you have, more absorption of the body oil.

>> So what are your cells, Coco?

>> Yes. But before I go to the sales [laughter] >> It's never good to pause when somebody asks you for sales.

>> 8.7 million.

>> 8.7.

>> Okay. What about this year? What are you going to sell this year?

>> This year could have been $4 million.

>> Could have been.

>> Could have if we didn't have body wash heist.

>> What heisted did your body wash? Our

body wash got stolen.

>> Who stole your body wash? Kevin.

[laughter] >> Okay.

>> We don't know. It's under FBI now.

>> Serious?

>> Really?

>> Seriously?

>> Yes. Yes.

>> Sto from the factory on the way to our fulfillment center in Reno, Nevada. And

then truck vanished. No way.

vanished. No way.

>> What did you actually sell last year?

>> Last year we did $2.2 million.

and $250,000 for the net profit. It's

>> okay. So, you're you're actually selling this stuff.

>> How are you selling it, Coco?

>> 100% online, our website and Amazon.

>> How much did you spend on social media to get the $2.2 million?

>> Uh was a 30% of the income was to Facebook ads.

>> Could a person just use soap? Couldn't

they just use [music] any deodorant soap or any other soap? American deodorizing

soaps or deodorant stakeholders, they do target eliminate body odor in general, but not no nino.

>> Why would it not work on no nino?

>> Because there are various kinds of body odors, but the Americans they test only those generic body odors, not no. Would

you have any type of testing that proves that this works on >> partnership with a Pumi lab in Japan and they do all kinds of the test.

>> What's it cost to make the this product?

>> The hero sofa which is 53% of the entire sales is cost $185 including shipping from Japan and retail

price $17. [music]

price $17. [music] >> Wow. 97.

>> Wow. 97.

>> It's fun. You're fun, right? I mean,

ops, old people smell.

>> Okay, I could It could be a [music] fun marketing thing, but it's just not a business for me. So, for those reasons, I'm out.

>> But wait, >> there's more.

>> I thought there's more.

>> How could there be more?

>> What is more?

>> I thought you love disrupting traditional industry.

>> I do.

>> American deodorizing market all about generic body order. Not no. No one is doing non now except us. This is such a undererved market.

>> Do you have the metrics to show me Tik Tok, Instagram, LinkedIn X, whatever it is? You put in $1,000 and you make 3,000

is? You put in $1,000 and you make 3,000 in sales. That kind of information.

in sales. That kind of information.

>> Yes, we have a rorowass 2.5 blended Amazon.

>> Your rorowass is 2.5.

>> 2.5.

>> You know what's interesting about you?

You come across like a nut bar except you actually know what you're talking about. That's pretty That's pretty low.

about. That's pretty That's pretty low.

as well. It's enough to make money.

>> I'm really trying to listen and give you all the respect, but you haven't told me anything that justifies [music] a $10

million valuation. I'm out.

million valuation. I'm out.

>> Thank you. Well, if you think about our market, baby boomers just keeps booming.

>> Mature audience are the future. I

[music] don't really think that everybody who's over the age of 40, men and women, smell weird. And so,

unfortunately, [music] this is not something that I would want to invest in. I'm sorry. I wish you good luck, but

in. I'm sorry. I wish you good luck, but I'm out.

>> Well, Japan is, as you know, super aged country and America is going to follow that trend.

>> Coco, I'm not really sure this is even a problem that exists. I'm married to an old guy. He smells good. I think you

old guy. He smells good. I think you have an insurmountable job selling the use of this product and the need of the product. So, for that reason, I'm out.

product. So, for that reason, I'm out.

>> Okay. Thank you.

>> You know, Coco, for $500,000, I think, which is really the barrier that I'm suffering with. It's such a huge amount of money. I'm intrigued

because you had the 2 million in sales, but half a million bucks, it's so not worth 10 million. And sometimes that's the problem. Everything has to work for

the problem. Everything has to work for you get a deal on Shark Tank. Everything

has to be there. You're missing the marketing and the numbers are too crazy.

I'm out.

>> Sorry, Coco.

>> Thank you, Coco. Good luck, Coco. All

the best.

>> Thank you so much for the opportunity.

>> Good luck.

[music] >> I did my best. I did a pitch. I

explained the numbers. I'm so shocked that they didn't really see the value from $8.7 million dollar lifetime.

What's wrong with them?