Luma Agents Demo

All right. So, we're going to take a look at Luma Agents for the first time.

So, I I'll walk you through what this board is and like, you know, what we're doing here. But let me actually tell you what

here. But let me actually tell you what I'm what I'm trying to do here. So, you

know, I love working with people in person. I love working with our

person. I love working with our customers. And this means I fly a lot,

customers. And this means I fly a lot, you know. So, it it would be really it's

you know. So, it it would be really it's such a miss that we actually don't have the Concord anymore. Wouldn't it be great to fly around the around the planet at MK 2? So, you know, let's

imagine what a Concord for built in 2026 will look like. All right. So, what you see here is what we call a board. This

is the place you collaborate with your creative agents.

Here is chat. Language is a universal interface and this is where you talk to your agents. You can ask for specific

your agents. You can ask for specific tools here when you're trying to do something or you can completely work in high level which is how we have found most people to actually be using luma

agents. All of this work happens in the

agents. All of this work happens in the board right here. This is not arranged or done by a person. This is all generated by the agent. Most frequency

frequently used tools are also available right down here in the toolbar. That

includes uh things for making specific kind of modalities but also for drawing editorial and as well as documents.

So, let's work on our Concord revival.

All right. So, I asked the I asked the agents, uh, imagine Concord, a supersonic passenger plane, but made in 2026. Design it and show me 20 ideas.

2026. Design it and show me 20 ideas.

Here is what it came up with. As it

starts to work, it will actually go through the full thinking process, create a plan, and then execute it. You

can actually follow through. You can ask it in the middle and interrupt it to do something different. It came up with

something different. It came up with these ideas. I don't particularly like

these ideas. I don't particularly like those, but this one is just epic. This

is, I think, how it would look like.

But, you know, paint in airplanes generally adds to weight. So, we'll have to solve that problem later.

You also see one other example here. You

see this thumbs down emoji on on the asset. This is the agent itself

asset. This is the agent itself evaluating AI artifacts on uh on the cockpit. Lumpy fuselage lack sharpness,

cockpit. Lumpy fuselage lack sharpness, right? And I think when we look at it,

right? And I think when we look at it, that's very true. Like this doesn't look like any kind of aerodynamic thing that would ever fly.

Luma agents are able to go and look at extreme degree of detail in high resolution. Here's another example where

resolution. Here's another example where we actually created butterfly wings or some kind of wings and the agent correctly rejected that because I don't think that's going to work out. All

right, so we really like that plane, but you know, we just have a plane. I can't

actually take it on or take on it.

So I asked it, okay, uh, show me the plane from every angle. Like this looks very good, but like, you know, how does it look when we when we actually uh uh uh look at it from the front, from the top? And I think this is actually the

top? And I think this is actually the winner, right? I mean this looks

winner, right? I mean this looks absolutely sick. I don't think we are at

absolutely sick. I don't think we are at the level of accuracy where we can design the plane, but we'll get there definitely. But this looks pretty good,

definitely. But this looks pretty good, right? Good enough to send to someone

right? Good enough to send to someone and bug them to make the next Concord.

All right, so we have a plane, but now we need to do the work of of like, you know, actually commercializing it and materializing it. Okay, so this plane is

materializing it. Okay, so this plane is it. Now help me launch an airline and

it. Now help me launch an airline and I'm going to call it FTL, faster than light.

design beautiful livery for it and how it would look in the terminal.

That's pretty much all the input and all the instructions and luma agents basically start from like you know thinking about okay how would the boarding passes look how would you you know try to actually position the the

brand and things like that and then that brand appears on the plane consistent but also trying different ideas. This is how the airport appears.

ideas. This is how the airport appears.

We're still in ideation phase now. you

know, we we are here. Okay, we have some semblance of an airline. We we have a plane, but we still need to tell the world about it, right? So, let's do something here.

So, I'm going to ask it now. Let's tell

the world about it. Design a full-scale campaign for Instagram and billboards and we'll let it do its job. In the

meantime, we have to figure out how to pay for it. I think this is going to be very, very expensive. So, I had an idea.

You know, Nvidia went public in 99. So,

I was like, you know what? uh because we can go faster than light now that means we can we can travel back in time. So

what if we could go back in time? So I

gave Luma agents a 100page uh investor prospectus for uh uh you know that Nvidia issued uh during its

its uh take public. And I asked them um hey create a detailed 20-minute presentation using this info and nothing else for an institutional investor

considering participating in take public. Use professional banking style

public. Use professional banking style presentations.

It turned on that for a bit and worked through about a 100 pages of of like you know the documentation and this is what it came up with. Now it's really important to ask it to use nothing else otherwise it will go search on the web

and immediately tell me buy it right. Uh

which is a problem.

You see the capability of luma agents in not just rendering the pixels. Pixels

are just a medium like words are just a medium of con conveying information.

When you combine intelligence with pixels, you get the ability to do things like this, you get the ability to

convey detailed information that generally people would spend weeks actually making these kind of things. I

looked through uh pretty much all of these, verified it personally and using a bunch of things. It was fully accurate, but I still won't claim that you should use this for investment.

But we we kind of ran into a logical problem actually because this was 99 and if you're following time travel correctly I would be about 9 years old.

So I wouldn't be able to buy this stock.

So then I asked uh you know agents to um you know make it like I'm a 9-year-old uh trying to convince my

parents to buy the Nvidia stock.

And this is what it came up with.

We need to buy Nvidia stock. Please what

even is Nvidia right I don't think my parents would know at that time but I think this would convince them okay we can go back to FTL if things are okay we we started giving access to people so

you know things might be getting slow now but what you see here is I asked it to start producing you know campaigns and it started work on all of those things at the same time now I want to

point out something very critical currently if you're used to using AI tools by the way if you don't use AI tools this is All this all looks like rocket science, right? Like this is all crazy. This is awesome that you can make

crazy. This is awesome that you can make all of this already. But if you're used to using AI tools, you would have been prompting for every single image, figuring out how to get the right composition, what to do with the prompt

here. I didn't actually even carry the

here. I didn't actually even carry the reference. The model understands what

reference. The model understands what I'm trying to do. The agents understand what I'm trying to accomplish. Take the

right references and produce entire campaigns. I mean, of course, we will

campaigns. I mean, of course, we will not make it live. There's a lot of editorial work necessary on it, but able to get me great ideas on what this should actually look like. Now,

departing JFK. All right. Okay. I will

let it finish. I want to show you some uh something else in the meantime. This

was just me, you know, uh um playing with Luma agents. But when we give creatives, great creatives access to Luma, things kind of go crazy.