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Mel Robbins: The One Thing That Actually Matters

By Emma Grede

Summary

## Key takeaways - **Ignore External Noise**: It doesn't matter what other people are doing. It doesn't matter what the noise is. Nothing but you can make you lose. [03:26], [03:30] - **Jealousy Signals Desire**: Jealousy is blocked desire. It is impossible to be jealous of something you don't want. [12:14], [12:17] - **Work 16 Years in Dark**: What you're seeing now is the culmination of 16 years of grueling, boring, annoying, painful work to get to a point where all of a sudden the world has caught up. [03:57], [04:06] - **Do It for Free First**: Do the thing you want to do for free until you get so sick of doing it for free that you start to resent the people who are asking you to do it for free. [34:40], [34:52] - **Focus on One Person**: A successful business makes people feel something. You're not in a business to sell products. You are in a business to do something with people. [05:56], [05:58] - **Measure Impact, Not Rankings**: I do not have the backend numbers on my own podcast and I do not look at the rankings. The metric that matters is the impact email with screenshots from social media, reviews, and inbox showing what changed in their life. [52:30], [53:13]

Topics Covered

  • Ignore Noise, Laser Mission Wins
  • Jealousy Signals Blocked Desire
  • Measure Impact, Not Rankings
  • Work Free Until Paid Excellence
  • Retrain Mind, Change Reality

Full Transcript

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>> It, doesn't, matter, what, other, people, are doing. It doesn't matter what the noise

doing. It doesn't matter what the noise is. Nothing but you can make you lose.

is. Nothing but you can make you lose.

Mel Robbins knows what it means to start from nothing and make your way to the very top. What you're seeing now is the

very top. What you're seeing now is the culmination of 16 years of grueling painful work to get to a point where all of a sudden the world has caught up. Mel

is the host of one of the top podcasts in the world. Her videos have been viewed over a billion times and her books have sold millions. You're like

living proof that it's never too late to have a really big meaningful chapter. I

don't care if you're 18, if you're 88 years old. Some of the best days of your

years old. Some of the best days of your life are in. Mel just has a way of saying things that makes it all click.

And over the next hour, she's giving you the simple tools to take on the things that have been holding you back. The way

that you see the world and what's possible determines the world you see.

Get comfortable because this will change your entire year. If you want your life to be better, do that for yourself because it's just going to

Mel Robbins. Emma, I'm so excited that

Mel Robbins. Emma, I'm so excited that you're here. I don't even know what to

you're here. I don't even know what to say, but I am so happy that you're here and in this moment of your life because my goodness, have you had the most

unbelievable moment of your life. I mean, I don't even feel like I need to do any introduction, but let me just like gather myself and gather my thoughts.

You have one of the single biggest podcasts in the world. You have a book The Let Them Theory, if I if any of you haven't heard that sold over 8 million copies, a New York Times bestseller.

that's just like stayed on that list in the most unbelievable numbers imaginable. You have launched this

imaginable. You have launched this unbelievable business that I cannot wait to talk to you about, but I am just so in awe of you right now. I feel like I had this incredible moment with you

myself earlier this year, which I still haven't got over because every single day on the street, in email, wherever I am, somebody talks to me about my Mel Robbins episode. And so I really wanted

Robbins episode. And so I really wanted to ask you and I I feel like we have to start here because there's so much noise out there. Your space or the space that

out there. Your space or the space that you inhabit and and quite rightly lead is so full of competition and so full of noise. And I want to understand what it

noise. And I want to understand what it is >> that, you, think, or, why, it, is, that, you think you've had such incredible cut through and why you're on this unbelievable run that you're on right now.

>> Do, you, want, to, talk, about, the, podcast?

Do you want to talk about book or what do you want? I just want I just want Mel Robbins the whole the brand the thing the person why do you think it is that

you're having this unbelievable run now there are so many reasons why and part of it is just an extraordinary work

ethic part of it is a laser unwavering focus on what I am wanting to accomplish in terms of the impact that I want to

make and who I'm serving >> and, what, it's, for,, whether, it's, the podcast or a book that I'm writing or anything else. Like, I have a

anything else. Like, I have a crystalclear mission and intention behind everything that I do. It doesn't

matter what other people are doing. It

doesn't matter what the noise is. When

you know what you're doing and why, when you know who you're serving and why when you know the difference you want to make in people's lives and why. when you

know the problems you're trying to solve, nothing but you can make you lose. And

so for me, what you're seeing now is the culmination of 16 years of grueling

boring, annoying, painful work to get to a point where all of a sudden the world has caught up >> with, what, I've, always, been, doing., I

think especially in business, you have to do it in the dark. You have to do it alone. You have to have those moments

alone. You have to have those moments where you're going to quit. And you have to find within you the ability to just

keep showing up when nobody's paying attention, when everybody else is getting the press or they're getting the investment or they're getting they're part of the noise. every time that you

feel like you're on the outside of some big party you can't get into, you have to just keep showing up. And so I think it's part work ethic, it is part clarity

and a laser tie to my mission.

>> And, it, is, also, timing.

>> It, is, very, clear, to, me, that, this, did, not happen earlier in my life because I wasn't ready for it. And it's also clear to me that this didn't happen earlier in my life because

the timing wasn't right. Yeah. And so

those three things, the timing, the work ethic, and patience that's required for work ethic and maintaining a laser focus

on what it is that you want to be doing.

And it comes down to kind of two questions. So I I am a huge student of

questions. So I I am a huge student of Seth Goden. He was the person that

Seth Goden. He was the person that originally taught me the art of onetoone marketing.

>> Will, you, explain, who, Seth, is, for, anyone?

Seth Goden. I don't even know how to explain who Seth Goden is. Seth Goden is the OG of what's called permission marketing. And the idea that when you

marketing. And the idea that when you have a business, you're not in a business to sell products. You are in a business to do something with people.

>> That's, what, businesses, are., People

People forget that a business is not about the spreadsheet and the product and all that stuff. A successful

business makes people feel something.

And most people that start a business don't even know who they're serving and what it's for. And if you can't answer the question, what is it for and who's it for? Why am I doing this? You will

it for? Why am I doing this? You will

never be successful in business. So Seth

Goden has probably written, I don't know, 12, 16, 20 New York Times bestselling books. He was writing about

bestselling books. He was writing about onetoone marketing, email marketing permission marketing. the fact that the

permission marketing. the fact that the single best vote for your product or your service or you is when a person not only gives you their time, but the real

endorsement is when they recommend it to somebody else.

>> Oh, yes.

>> And, so, understanding, that, your, business grows not because of some marketing stunt, not because of something that is a flash in the pan. It grows because you have something that makes people feel

something. And that's what you have

something. And that's what you have right Mel because when I think about and I'm really happy that you mentioned a like hard work and we're going to talk a lot about that you know when I think about you it's so clear to me that there

is a secret source and there is this you know amalgamation of like what has happened in the culture and what has happened in like the the timing of your life and your work and the culmination

of all that. Do you ever think about the fact that you have a secret source?

>> Yes.

>> Yeah., Yeah., Like, I, I, think, that, I missiondriven is really important. And

look, the mission has changed over time.

There have been times in my life where the mission was pay my damn bills and not lose the house.

>> And, I, would, say, yes, to, everything, that could bring money in. And there will be times in your life, whether you are launching a business or you have a business or you dream of having a business where the number one objective

is make money. And you will say yes to deals that you hate, you'll have to do jobs that you hate. You'll be like "Yes yes yes yes yes yes yes yes yes." And so my mission then safety

yes." And so my mission then safety security, that's what drove me. Yeah.

>> And, your, mission, will, change, over, time.

But I think my secret sauce is I have this knack to take wildly complex things and >> distill, them.

>> Distill, it, into, something, simple., I, also have a knack for not caring if people make fun of what I'm doing.

>> Oh,, really?, You, do?

>> Oh,, of, course., You, have, that, type, of resilience. Yes

resilience. Yes >> you've, learned, it, or, do, you, feel, like that's just part of Mel Robbins? That's

who you are. I think that caring about living a better life and being a better person has been such a part of my DNA

that if somebody rolls their eyes at the type of things that I talk about or the advice that I share or the experts that I inter oh the self oh personal

development I literally feel sad for people who don't understand the power >> of, taking, your, life, seriously, and, taking

your time and your energy seriously and really looking at what are you going to do with the very limited time that you have on this planet. And you said this

when you were on the Mel Robbins podcast. If you're not using your time

podcast. If you're not using your time to make yourself and the world a better place, what the hell are we all doing?

>> What, are, we, doing?

>> What, are, we, doing, here?

>> What, are, we, doing?

>> And, so, to, me,, I, have, always, been, the kind of person that cared about other people. I've always been the kind of

people. I've always been the kind of person that's been intellectually curious. I've always been the kind of

curious. I've always been the kind of person, even when I was suffering, that wanted to feel better. I choose to believe that every human being wants to thrive.

>> Ah,, yes,, they, do.

>> And, they, want, that, for, their, families.

And and there are very real problems and very real like just injustice that happens in this world, things that are so unfair. and

so unfair. and >> and >> and >> and >> you, have, and, I, have, and, the, people, that you care about have the power within them through their thinking and their

actions to change anything for the better over time.

>> Did, you, imagine, that, you, would, be, this successful and are you comfortable with it?

>> I, always, wanted, to, be, this, successful.

>> Oh, yeah., If, I'm, being, honest,, I, would look at the, you know, the Forbes lists or I'd look at, you know, somebody who one of my heroes, Oprah Winfrey, another hero, Howard Stern. You know, if you

look at the people I love, I love Mr. >> Well,, Mr., Rogers.

>> Yeah.

>> Delila., Delila, people, roll, their, eyes at. She is the single most successful

at. She is the single most successful radio broadcaster in history. She would

appear on Sunday nights and she'd have this show where people would call in and be like, "So, my my my boyfriend's been deployed and I really miss him and I'm I'm scared." And, you know, and you can

I'm scared." And, you know, and you can feel how nervous this person is. And

Delilah just through her velvety voice wraps her arms around this person and comforts her with her voice and tells her it's going to be okay. And then she plays wind beneath my wings for her. And

I would listen to that as a little girl and I would go, "Oh my gosh, I just hope that I can be the kind of person that could make somebody feel that way. I

would I I hope that I can do good in the world." I've always known that, but I

world." I've always known that, but I didn't know what that meant. I didn't

know what that looked like. I didn't

know how that could be a business. I

just knew in my heart, and I think this is really important >> that, we, have, within, us, a, very, unique intelligence that is woven into your DNA

and your soul when you are born. It is

like a directional signal that is there all the time. And if you can tune out the noise around you >> and, if, you, can, stop, constantly, obsessing over what other people are doing

>> you, will, notice, that, you, get, signals, all day long that are either pulling you towards something in a positive way. The

Delilah example is an example of that.

Like, oh my gosh, I like I just I love Mr. Rogers. I love Howard Stern. He's so

Mr. Rogers. I love Howard Stern. He's so

himself. He's hilarious. Like, this is how I talk with my friend. I love Oprah Winfrey. I love the conver yet like you

Winfrey. I love the conver yet like you feel pulled towards something.

You only feel that because it's meant for you.

And you can also feel this negative pull. See, jealousy is also something

pull. See, jealousy is also something that informs me. If I notice that I'm jealous of somebody, I'm like, Mel Robbins, pay attention. If I'm annoyed

and jealous of what somebody else has.

Oh, you better pay attention, Mel.

Because jealousy is blocked desire.

It is impossible, Emma, to be jealous of something you don't want. Impossible.

Impossible. I like I could see the most beautiful penthouse on the planet.

>> No, interest.

>> I, don't, care., I, don't, I, don't, I, don't like in LA. I don't want to live in LA.

Like everybody anybody wants to live here, fant I don't want that. I don't

feel anything cuz it's not meant for me.

>> And, most, of, us, don't, understand, that when you're jealous. I walked into your building today. The building here is

building today. The building here is incredible. And I felt that tinge of

incredible. And I felt that tinge of like, oh, I want this. Pay attention

because Emma's leading the way. Emma is

revealing in me something that is meant for me. and and and there's something

for me. and and and there's something about your space and your building and the the the the ambition of that and also the fact that it's smart in terms

of an investment that >> but, really, I, didn't, understand, that, I would see other people when I was really struggling and I didn't I I mean Emma

I've had probably 23 different jobs in >> I, know, I've, been, going, through, the research and I was like damn she HAS DONE A LOT OF STUFF >> IT, WAS, really, surprising, to, email., But

why? Well, this is well, first of all because my understanding of you is, and you talk about mission and purpose, like I feel like I know exactly who you are and you've spoken a lot. So, first of

all, the first word that comes to me is integrity. You have a lot of integrity

integrity. You have a lot of integrity and I think that comes from the fact that you're really real. There's this

seeming like I am who I am. All of your information is often based on like science, but then it's coupled with a lot of feeling like she's crying on the episodes. you hold your heart a lot like

episodes. you hold your heart a lot like I do. Like I look at you and I'm like I

I do. Like I look at you and I'm like I can trust what she says. She's not a full of [ __ ] person. And you've said so much that you you chase, you know, this

idea of integrity and impact over verality. But what I want to ask you is

verality. But what I want to ask you is as you get to this level of success where everything is like bum bum bum like a million brilliant idea, how do you make sure that the business and the

purpose is evenly weighted or weighted correctly for you and your brand?

>> It's, easy., Tell, me,, you, focus on who it's for and what it's for. See, the

second you take your eye off the ball and you start to look up here you actually take your eye off the thing

that made you successful in the first place. Everybody makes the mistake of

place. Everybody makes the mistake of measuring the wrong data.

What happens in business is there's so much to look at and this is true about life. Like think about it in your

life. Like think about it in your relationship. Think about your marriage.

relationship. Think about your marriage.

Think about the person you're dating.

There are ways that you showed up and there was an intention that you had when that relationship began and you knew the heart of the person that you were

falling in love with.

>> Yes., And, then, life, gets, busy, and, you take your attention off what's right in front of you and then you start to take it for granted and you start to value

other things and you forget the thing that was important in the beginning.

The reason why it is simple for me to balance the scale and the success of this with my mission is because I know

my mission. My mission is to serve one

my mission. My mission is to serve one person somewhere around the world in a way that helps them feel better and gives them the tools and the empowerment

to create a better life. I know that the person that reads my books or follows me on social or who is tuning in is somebody who is just waking up today.

They're not looking to be a billionaire.

They're not looking to, you know, win the Nobel Peace Prize. They are a human being. Mhm.

being. Mhm.

>> that, has, goals, and, dreams, and, they, want to feel a little better and they want their family to feel a little better and they want to do a little better and they have no time and they are overwhelmed and they are scared

of what's happening in the world and they feel a lack of control and they feel discouraged but deep down they know there's a bigger possibility. They know

that life could feel a little better.

They know that there are ways to spend their time so that they feel good about what they're doing and who they're surrounded by, but they don't know where to start.

>> Yeah, >> that's, the, person, I'm, talking, to.

>> I'm, talking, to, the, nurse,, to, the teacher, to the person that is waiting tables. I'm talking to the grandma that

tables. I'm talking to the grandma that is taking care of their kids while mom and dad are working. I'm talking to the high schooler, and to the college student who is scared to change their

major or doesn't know how to take that risk. and and doesn't feel this sense of

risk. and and doesn't feel this sense of being encouraged because I'm talking to everybody because we all want this.

>> We, all, want, it.

>> We, all, do.

>> Oh,, 100%., We, We, all, want, it., So,, there's no sense of when you are creating a new project or going out and doing something new like do you feel the pressure of it having to be

>> really, big, like, is, there, any, of, that?

>> Zero., Zero.

>> Does, it, matter, to, you?

>> No., Well,, it, matters, to, me, to, the, extent that first of all, I'm 57 years old. And

so, one of the reasons why it is super simple to stay clear on my mission is that when your success comes later in life, >> oh, yeah, >> when, you, at, the, age, of, 41, almost, lose

everything that matters to you. I mean

we had leans on the house. We were

$800,000 in debt. I'm not going to go into the story because I think it's important to unpack the lessons from it.

When you have a moment, a reckoning where you almost lose everything that matters, and let's be honest about what matters. What matters based on the

matters. What matters based on the research and common sense is your relationships and your health.

>> Yes.

>> End, of.

>> That's, it.

>> End, of., That's, it.

>> That's, it.

>> And, you, know, this.

>> That's, it., Everybody, knows, this., the, the one of the most motivating things in the world is going to a funeral >> because, it, it, makes, you, wake, up, and, go, "Oh my god." Like it's gonna be over

like this. And at the end of the road

like this. And at the end of the road >> the, only, thing, you're, going, to, care about and I'm going to tell you something, 57 years went by like that.

>> Boom.

>> Gone.

>> In, a, flash.

>> In, a, flash., And, it, is, going, to, go, by like that. Yeah. Well, Mel, I I love

like that. Yeah. Well, Mel, I I love that you mentioned your age because to me, you're like living proof that it's never too late to have a really big meaningful chapter in your life and you

are just living proof of that to me right now. But I wonder what you would

right now. But I wonder what you would say to people that are thinking about a new chapter for themselves because it's so important and I feel like, you know I'm definitely middle-aged at 43 now and you start to think about things in a

really different way, right? So, what do you say to people that are feeling, you know, perhaps a little disillusioned perhaps a little flat, like they're not making the most of every moment? I don't

think you can make the most of every moment.

>> Go, on,, tell, me., Okay., Well,, you, can't., I

mean, you're not a robot >> but, if, you, don't, have, something, or, a vision for what you're working toward

then you will fall into this sense that nothing really matters. It's the same old same old. You're just kind of passing time. And what I would say to

passing time. And what I would say to anybody, I don't care if you're 18, if you're 88 years old, some of the best days of your life are ahead of you. Some

of your most favorite people you haven't even met yet.

>> One, of, the, coolest, things, about, the human experience is you can change your life, your body, the settings in your mind anytime you decide to. And you

really believe that cuz you often hear people say people would say, "Oh, you know, they're stuck in their ways.

They'll never change. She's 65. She's

never going to change."

>> Well,, she, will, change, if, she, decides, to change for herself. And so, the only thing you need in order to change your life is you need to wake up one day and say, "How this feels doesn't work for me

anymore." That's all you need.

anymore." That's all you need.

>> I, want, to, change, my, life., That's, it.

Like, how my marriage feels doesn't work anymore. How my bank account feels

anymore. How my bank account feels doesn't work for me anymore. how my

friend circle feels doesn't work anymore. I want to feel better. That's

anymore. I want to feel better. That's

all you need is the realization that how you've been doing life no longer works for where you are now. And do you think about time really differently now you're

57 to let's take like this because you had such a big moment in your early 40s.

Like are you literally thinking about the time you have differently?

>> I, don't, think, so, because, I'm, so, present.

See, one of the things that really has shaped me is that when you almost lose everything that matters, your marriage your home, family gets torn apart, your health, your attit like all of it, all

of it, right off >> you, never, forget, that, it, matters.

>> And, so, once, I, was, able, to, pay, off, our debt, once I was able to pay the bills once I started cooking and building a business, I didn't lose sight. And I

haven't lost sight and I will never lose sight that what matters is my husband my children, my friends, my health, my family. I mean that's your big thing

family. I mean that's your big thing right? You're so present.

right? You're so present.

>> I, am, that, that, is, the, that, is, uh palpable when you meet you and spend time with you. You are in that moment not looking over anyone's shoulder. I

had this amazing moment with you in Boston where we had dinner maybe interrupted 25 times by various people.

One wanted to say hi to me and then the rest wanted to all come and speak to you. But you give to that person in the

you. But you give to that person in the moment and then you're like and you're very locked in to people. You're like, I want to know everything about you in this moment. It's such a attractive

this moment. It's such a attractive skill when someone can do that to you.

>> Well,, I, believe, life, is, the, greatest school you'll ever attend and you can learn anything from anyone around you.

>> So,, what's, it, like, being, famous, at, this point in your life?

>> I, don't, like, that, part.

>> Do, you, not?

>> Well,, I, live, in, a, tiny, town, in, the middle of Vermont. I'm a normal person who happens to have a million followers and the biggest podcast on the planet. I

don't feel like I've changed >> because, I, know, it's, important, to, me., On

the weekends I cook dinner and I hike and I all I want the only thing I want more of is time. Time with my husband time with my family, time to do

interesting projects. That's it. That's

interesting projects. That's it. That's

it. And so much of this I I would say is also because of the let them theory. And

I mean it. And the reason why is I didn't understand, Emma, the extent to which I was preoccupied in making decisions, navigating day-to-day based

on other people's dramas, other people's expectations, other people's moods, what other people might think, what other people, you know, were going to do, blah blah blah. Until I learned to say, "Let

blah blah. Until I learned to say, "Let them." And I started putting a boundary

them." And I started putting a boundary between me and other people and me and the world and me and all of the just

insane ways that the world can drain your time and drain your energy until I stopped giving power to other people. I

didn't understand how much power and time and energy I had. And I also didn't realize, Emma, how often I was up in my

head obsessing about either what had just happened or what was gonna happen or, you know, beating myself up.

>> Oh,, yeah.

>> And, there's, something, about, learning, to just say, "Let them." and teaching yourself that if you can't control what's happening out there, if you can't control another person's mood or what

they're going to think, why on earth would you waste your most precious time and energy worrying about it, obsessing about it? Why would you? Why would you?

about it? Why would you? Why would you?

Well, I'll tell you why I did. For 54

years, I didn't know how the [ __ ] not to. That's why. And so having this tool

to. That's why. And so having this tool that has helped me like a like a ninja just slicing through the day, when I notice myself getting stressed, when I

notice somebody's mood tweaking me out a little bit, when I notice myself like obsessing about something that's just not, I just say let them. And it's a way to bring the power and the peace back

here. It has made me so present. It has

here. It has made me so present. It has

helped me really understand that true power in your life comes from making decisions based on the kind of person

you want to be. Yes. Making decisions

based on your values. Making decisions

with the best of intention >> being, quick, to, clean, things, up., If, you can lay your head on the pillow at night and you know that you did the best that

you could, game over. You you made decisions that you can stand by because of the information you had at the time.

You will have something wild happen.

You will be so proud of yourself. You

will know yourself. And the funniest thing Emma you don't think about other people.

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>> I, mean,, it's, so, incredible, this, book that you've written because it has become, I mean, as you fully intended, a tool for so many people. But I want to switch gears a second and talk to you a

bit about the podcast because the podcast for me is >> such, a, seinal, incredible, piece, of, work.

Like every I feel like every day something comes up about the Mel Robbins podcast about an episode. I spoke to a woman yesterday and she said to me, "Oh my goodness, you know, I have a very

tricky relationship with my mom. My

sister and I about to spend the weekend with my mom. I just sent her this podcast." And I said, "Oh, but wait a

podcast." And I said, "Oh, but wait a minute. There's that mail one, but

minute. There's that mail one, but there's this other one that I send to my sisters when we're about to see my mom and do, you know, it's like it is beyond useful." But you operate at the, you

useful." But you operate at the, you know, this unbelievable level having one of the biggest shows in the world. Is

there something to learn from the male podcasters and the male creators? Is

there something more specifically for women to learn?

>> Well,, I, think, there's, something, to, learn >> from, anybody >> in, the, ecosystem, you, want, to, compete, in.

So, let's start breaking down some of the advice for somebody. Somebody get a pen >> for, somebody, who, is, thinking, about launching a business or wanting to launch a business or wanting to level up

what you're doing. So to go back to how do you figure out what you need to walk toward? Jealousy is a great tool. Oh

toward? Jealousy is a great tool. Oh

yeah, you will burn yourself alive with jealousy if you don't understand the nature of it. Anybody that you're jealous of, whether you're jealous of their kitchen or you're jealous of their marriage or you're jealous of their

podcast or you're jealous of their new makeup line or you're jealous of whatever it that may follow the jealousy >> because, no, other, person, can, take, the

things that are meant for you. If you

can remove the emotion and channel it in the right direction, jealousy is a directional tool that is trying to get your attention to say, "Hey, hey, hey

move toward this. Move toward this." And

so when you recognize that people that you're slightly jealous of are your greatest teachers because they're leading you towards something that's meant for you because jealousy is

personal. And so I'm going to take you

personal. And so I'm going to take you all the way to the origin of the podcast. I got my start in the podcast

podcast. I got my start in the podcast business in 2008.

>> Well,, not, because, I, did, a, podcast, because I had a Saturday morning local radio show in Boston where I was being paid $25 an hour and I needed the money.

We were 800 grand in debt. That radio

show was a lifeline. My core value was security and safety. I took every job I could possibly find so I could pay those bills and put groceries on the table.

And when I took that call-in radio show job, I fell in love with talking to people. And here's the thing I learned

people. And here's the thing I learned from that job. Because everything you've ever done is leading you Yes. somewhere.

And every job, every experience, every failure, every relationship is teaching you something if you're willing to look for it. And that job in 2008 taught me

for it. And that job in 2008 taught me number one that the secret to radio is understanding the magic is onetoone

>> and, the, intimacy, of, it., People, take, you in their cars. They play you in their homes. If they listen to talk radio

homes. If they listen to talk radio they are listening to you as if it's a conversation. It's never everybody out

conversation. It's never everybody out there. It's the one person here. The

there. It's the one person here. The

second thing that it taught me is the the absolute magic of adup supported content. Now, I wasn't thinking like

content. Now, I wasn't thinking like this then. I was like, I need money for

this then. I was like, I need money for groceries tonight. I'm going to host

groceries tonight. I'm going to host that radio show. Here we go.

>> Whatever, I, can, get.

>> Yes., But, then,, wait, a, minute., The, local dentist, shout out Dr. Rockin, who was advertising on the thing. If I read his

ads, he'd pay for my kids braces. And so

I understood the beautiful relationship between the advertisers that show up to support a show so that the show can become free. And that was the beginning

become free. And that was the beginning of my love of audio. I went on to get an audition for a Sunday night radio show in Atlanta that paid a little bit more money. So then I had two radio shows.

money. So then I had two radio shows.

Then I got an audition for the five day a week show in Orlando. And I was like the midday I would say sanity reset between a lot of very conservative talk

folks. I was like the the the person

folks. I was like the the the person that was that was not doing conspiracy theory stuff. I was just talking about

theory stuff. I was just talking about breaking news. I was taking calls and

breaking news. I was taking calls and then all of a sudden Trayvon Martin was murdered. I'm a criminal defense

murdered. I'm a criminal defense attorney. I I I was so horrified by what

attorney. I I I was so horrified by what had happened. Stand your ground is the

had happened. Stand your ground is the most unconstitutional racist law that has ever been passed.

>> And, I, started, covering, that, case, every day on that radio. And the trial, it went to trial. They asked me if I would sit in the courtroom because they were the pool feed. Now, Mark, I can't

remember what year this was, but this was still when I have $800,000 leans on the house. I'm not looking to do

the house. I'm not looking to do anything. I'm using my 5-second rule, 54

anything. I'm using my 5-second rule, 54 321 to keep pushing forward and pushing forward and pushing forward.

>> And, I, sit, in, that, courtroom, every, day.

>> What, a, travesty, of, justice, that, case was. And at the end of that case, I was

was. And at the end of that case, I was awarded the Gracie Award for outstanding news talk show host of the year and CNN

called and offered me a job and it's like brick by brick by brick by brick.

Then I leave radio because I'm on television and I do that for four years and meanwhile keynote speaking is taking off and so I'm still working three or four jobs like I'm you know and and any

like when do you when's the money start coming? When do you start getting into a

coming? When do you start getting into a place where you're like oh that's a nice fee for this like speech I'm about to do.

>> Well, the, first, time, I, ever, got, paid, it was 2013 and I >> not, that, long, ago.

>> Yeah., No, [ __ ], And, so, it, was, 2013 >> and, we, still, have, leans., My, husband's left the restaurant, but like he's a shell of himself

>> and, I, have, a, full-time, job, at, CNN, and I'm starting to get asked to do keynote addresses on the side.

>> Okay., So, you're, starting, to, get recognized for your talent. You're

starting for people to understand.

>> Sort, of., She's, got, she's, got, this 5second thing that she talks. She's got

a she's got a TEDex talk that has a million views. Let's get her to the

million views. Let's get her to the thing. So for a year I gave seven talks

thing. So for a year I gave seven talks for free.

>> O >> at, conferences.

>> You, did >> women's, conferences.

>> Okay.

>> So, you, did, the, leg, work.

>> Uhhuh.

>> And, then, someone, says, they're, going to pay you.

>> Oh, no,, no,, no,, no,, no,, no., I'm, like,, get me to the money now.

>> This, is, advice, for, you., You, have, to, do it for free.

>> You, got, to, get, in, there., You, got, to, do the leg.

>> Do, whatever, it, takes., Work, the, 15, jobs.

do the thing you want to do for free until you get so sick of doing it for free that you start to resent the people who are asking you to do it for free.

And so what happened to me is 2013 I give a talk. I'm at the end of the hallway. I'm hoping people will walk all

hallway. I'm hoping people will walk all the way down from the main session. I

got a 100 chairs, whatever. I do a great job and the and you do a great job at what you're doing right now. Don't you

think you're giving very unpopular advice right now? People don't like people don't like working for free. I

wor I worked for free for so long, Mel.

I lived in a fashion cupboard at every PR agency in the whole of London for a very very long time.

Free things.

>> You, don't, want, it.

>> And, is, that, the, advice, you, give, now?, You

would tell people do some stuff for free.

>> Absolutely., If, you, have, an, interest, in doing something and you have no experience in it, do it for free.

Experiment. See if you actually even like it. I thought I wanted to own a

like it. I thought I wanted to own a bakery. I really did until I got a job

bakery. I really did until I got a job working in a bakery and I woke up at 4:30 and I was making carrot muffins and filling up the sugar and wiping up. No

what I realized is whoa, I don't want to smell like carrot muffins and have these hours and I want to be the person in the bakery >> that, has, a, little, bit, of, time, to, be, able to have a meeting and I want the community that comes see everything is

teaching >> everything, is, teaching, you, a, little something. You're taking snitches. Take

something. You're taking snitches. Take

me back to the corridor because I want to know this. Somebody comes up to me after the speech and says, "Oh my gosh you were great. Can I ask you a question?" I spoke in the morning and I

question?" I spoke in the morning and I just had a question speaker to speaker.

I said "Yeah." She goes, "Did you get your check yet?"

>> I, said,, "Check?"

And there was this really awkward pause.

And I said, "You got paid for this?" And

she said "Oh my god, I'm so sorry. I

just assumed you." And I'm People get paid for this.

And it was this huge wakeup call. And

this is something I want you to hear.

Like you look at people that are doing the thing you want to do >> and, you, assume, that, it's, only, people

like that that get paid for this.

And you have to take responsibility at some point for understanding that nobody is going to actually pay you

what you're worth unless you start asking for it. And I didn't know what to charge him as. So here's another takeaway. if you don't know what to

takeaway. if you don't know what to charge, this is what you're gonna do. I

was, like,, well,, I, don't know, what, to charge. I'm not a celebrity. I don't

charge. I'm not a celebrity. I don't

have a book. I don't like, you know what am I doing? I like And if people actually knew my bank account and knew the state of my life, I wouldn't be hired to do anything.

>> And, plus,, when, you're, that, in, debt,, you don't feel worthy of money.

>> Yeah.

>> And, I, didn't., I, just, knew, I, needed, it.

>> But, that, feeling, hasn't, stayed, with, you, surely. Oh, no. I know my value now. And

surely. Oh, no. I know my value now. And

so, here's what you're going to do.

Here's the best hack on the planet. I

didn't know what to charge. But if you don't know what to charge for your service or for the thing that you're going to, do,, here's, what, you're, going to say. The next time you're talking to

say. The next time you're talking to somebody about it, you're going to just pause and say, "What's your budget?" And

then wait and then say, "Normally, I'm double." So, two weeks later, the phone

double." So, two weeks later, the phone rings, Emma, and a guy calls. He's seen

the thing going viral on Facebook. He

wants to hire me for some big speech in August in Dallas. And I said, "What's your budget?" He said " $10,000." I

your budget?" He said " $10,000." I

dropped the phone. That was three months of my mortgage.

>> That, was, so, much, money.

>> Yeah.

>> I, couldn't, believe, it., I, forgot, the second part. You forgot the top of it.

second part. You forgot the top of it.

So, I felt so unworthy of the money. And

here's another piece that you need to take.

Preparation is everything. There are moments in your

is everything. There are moments in your life that are the atbat moment where you are called from the bench and you step up to the plate of life. You better be ready.

>> Well,, you, better, be, ready.

>> And, they, come, around only so often. And I felt so unworthy of that money that I spent half of it. Even

though I am still $800,000 in debt, I took half of that money that I needed and I hired

a graphic designer to help me make a presentation that would look expensive.

Oh, you did? But here's what that meant.

I had to prepare.

I had to prepare. And when I stepped on that stage, it was the performance of a lifetime. And the guy that booked me

lifetime. And the guy that booked me came up to me and said, "I've been in this business booking speakers for 20 years. You are the single best female

years. You are the single best female speaker I have ever seen in my entire life."

life." >> I, think, you, are, the, top, two, of, all, time.

Who runs your business? I said, "You do." And he does to this day.

do." And he does to this day.

>> No, way., That, next, year,, yeah,, that, next year we booked 47 speeches. The next

year it was 99. And then I was the most booked female speaker in the world. And

I was like, "Yes, yes, yes, yes, yes yes, yes, yes, yes." And here's another takeaway I want to give you.

To be, you use the word excellent.

Being good at something is the price of entry.

>> Anybody, can, be, good, in, the, restaurant business. Anybody can be good as an

business. Anybody can be good as an influencer. Anybody can be good in the

influencer. Anybody can be good in the podcasting space. Anybody can be good on

podcasting space. Anybody can be good on stage or a good editor. Like, as far as I'm concerned, you don't have business charging for your services if you're not good. Okay?

good. Okay?

To be exceptional, to be the one of one to be in a category of your own, you have to understand the ecosystem that you're in. You have to understand the

you're in. You have to understand the role that you play. You have to understand that business is not about the thing. It's about the way people

the thing. It's about the way people feel because businesses are people. You

have to understand the tiny details that a lot of people think are beneath them.

M >> and, it's, the, details, that, most, people think are beneath them that actually make you untouchable.

>> Oh, yes.

>> And, so, what, I, started, to, realize, because everybody thinks oh the job of a motivational speaker, you go to a big event with JP Morgan, you go to a big event with 10,000 people that the job is

to get a standing. That's not the job.

Like if you can't be good on the stage you have no business being on the stage.

The job is to make the people working at the event love working with you.

>> Your, job, is, to, make, their, life, easier.

Your job is to leave that audience feeling something so that they talk about it.

Your job is about how you treat the people, not the ones that are in the executive suite that don't even realize

that, you've, been, hired., At least, back then they didn't. It's how you treat the production team. It's how you treat the

production team. It's how you treat the event planner because the CEO is not the one that's going to recommend you. And

see this is everybody chases everybody up here.

>> It's, actually, here., Your, network,, you talked about this. you're it's they're right in front of you. The event planner that is exhausted, that is terrified that your plane's going to be delayed that is worried that you're going to be

a diva, that is that is worried that you're going to go over time, that is you know, like having anxiety attacks cuz everything about the event is falling on their shoulders and they're

probably treated like garbage and they're if you can make them exhale, if you can make them feel like a superstar and so here are some of the little

things I did as I would be landing in Omaha.

and catching a cab because back in the day, you know, I was not >> No, one, was, sending, cars.

>> Oh, god,, no., I, No,, I, was, a, nobody., I, was this like an upand cominging speaker that everybody said was great. I would

text the person >> who, was, like, two, rungs, down.

>> Yeah.

>> Who's, like, part, of, the, event, team?, Hey,

I made it with a selfie. Oh my god.

Thank you for letting me know in the morning. I'm texting. I'm I'm coming

morning. I'm texting. I'm I'm coming over. I'm going to stop by Starbucks.

over. I'm going to stop by Starbucks.

Can I pick you? You want Yeah. No, I'm

serious. Give me Give me the order. I'll

get it. No, you didn't.

>> Yes,, I, did.

>> Wow.

>> And, then, I, would, show, up, and, then, real good. And you really are excellent.

good. And you really are excellent.

People would literally say, you know okay, so how do I'd be like, "Guys, it's your show. You tell me.

your show. You tell me.

>> You, tell, me., Do, you, need, it, in, keynote?

Do you need it in PowerPoint? Oh, I

don't care what's up on the slide. It's

your show. You're calling it. You're the

expert. I'm just I've got my slot. I'll

do my slot. I'll take care of my slot."

I love that about you because it I mean it says so much about your personality.

And I also love the idea that you talk about really understanding your space understanding the ecosystem. When I

think about business, I call it obsessing the competition. I know

everything about my competition. Do you

still think about the competition when you're in this spot of being the number one pretty much all the time? Do you

think about the Joe Rogan and the You don't.

>> No, >> not, at, all.

>> What, do, you, think, of, the, manosphere?, I

think it's very interesting that the majority of podcast listeners are women and that those are the shows that are at the top.

>> Does, it, annoy, you?, Because, I, find, it kind of maddening.

>> I, don't, because, I, understand, the research of how the discourse in the United States has changed in the last four years due to the intentional

infiltration of disinformation.

>> And, I, also, understand, that, one, out, of every four pieces of information online that you interact with is a bot. and

that coming out of the pandemic, the level of anxiety and uncertainty research shows, makes you completely prone to believe conspiracy theories.

And so, I see what's happening. I see

the collective illusion. I see the danger of it. I don't think about it a lot in terms of as it relates to me because I feel like if there's ever a

moment in history or in the world where there's a lot of darkness and fear and uncertainty and the kind of othering of

people that there is always a corresponding rise of light >> and, consciousness, and, goodness, and, I, am part of that >> force, for, good.

>> Yes,, you, are., I'm, not, alone, in, that.

There are so many amazing voices. There

are so many amazing people around the world. And one of the reasons why the

world. And one of the reasons why the Mel Robbins podcast has become the global phenomenon that it is is because people are innately good

>> and, they, want, to, do, well >> and, they, are, turning, toward, a, show, and making time that they don't have to

listen to something that makes them feel better and that reminds them of what you know to be true.

>> Yeah,, I, think, you're, part, of, the correction now. I really I really

correction now. I really I really believeons I feel like and you're doing a great job of it, but I think the pendulum has swung so far that there has to be a correction and I really think

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I want to talk to you about your business. But quickly before I do that

business. But quickly before I do that cuz it's such an important thing and I speak to so many women, especially in business, that have got themselves into tricky money situations. What do you say

to people that feel >> completely, at, a, loss, and, without, hope, to get themselves out of a really bad financial situation? Because you've qu

financial situation? Because you've qu clearly gone full circle.

>> Yes., So,, you're, not, going, to, do, it overnight. You have to do it over time.

overnight. You have to do it over time.

And one of the best things about being in a tricky financial situation or a terrifying one because there's nothing more crushing than the stress that comes from not

being able to pay your bills. But you

can get yourself out of it. But you have to face it. You have to face it. Like I

let the bills stack up for 6 months and didn't open.

>> Oh, [ __ ] >> That's, very, common., Most, people, don't look at their bank account. Most people

don't understand. I believe the research is that somewhere between $700 and $800 I don't remember if it's a month or a year of subscriptions o are actually

attached to your p. They're just coming right out. all the streaming services

right out. all the streaming services all the apps on the phone. And so, one of the first things you have to do is first of all, there's so much information you have to say to yourself

I am going to face this. I'm going to stop telling myself it's too late. The

debt's too big. I can't possibly do it.

Yes, you can. And there's a lot of amazing podcasts and amazing free books and amazing things that you can look into that will walk you step by step.

But first you have to say I am going to figure this out. I am going to get smarter, about, money., And, one, of the, best things that that taught me, Emma, is that when you the first way that you

have to look at things is what's actually going out. Most of us try to solve our debt by trying to make more money without realizing you can find a

lot of money if you get honest with yourself about all of the crap that you don't need that you're buying. Okay? and

where your money is going. And you will never be successful in a business if you don't understand money in and money out.

And it begins with you personally. If

you are a train wreck with your personal finances, you don't you will not have the skills to actually manage a P&L.

>> Absolutely, not., And, so, that, period taught me to really button down and to recognize you have so much more than you

think in terms of the way that you spend money and consume.

You don't need what you think you need.

You can do without a lot of things. And

if you are able to look in the mirror and go, "Okay, this is what I got. This

is where it's going.

I'm going to now look at experts. I'm

going to now go get help. I'm going to start calling the credit card companies.

I'm going to stop beating myself up. And

you start saying to yourself, I can figure this out.

>> It's, like, for, me,, it, took, a, decade., Like

I'm not 800 grand. Yeah, that'll take a decade.

800 grand. Yeah, that'll take a decade.

>> Do, you, have, the, same, type, of, clarity, and visibility over your business now?

Because you must have so many different income streams, so many different things happening, such a giant team. What does

that look like for you as a business woman?

>> We, have, 50, full-time, employees, and studio spaces in Boston. And I have a unbelievable CFO and COO who is also my sister-in-law >> and, she, came

>> I, love, a, family, member.

>> Yes., She, came, from, a, company, where, she was the CFO of a company that experience and we are the opposite

>> and, she, is, a, brilliant brilliant person when it comes to that side of the business and I I mean we review it weekly.

>> Great., So, you, you, understand, what's happening.

>> I, understand, exactly, what's, happening.

See it's important to understand what data is important. It may surprise >> you, said, this, a, couple, of, times., When

you say data, you're really just talking about what information to take notice of.

>> Yes., So,, it, might, surprise, you, to, know that I do not have the backend numbers on my own podcast and I do not look at the rankings.

>> You, don't?

>> No,, absolutely, not., Did, you, train yourself not to look at it in the some way people don't look at when they're like losing followers? Is it a fear thing? Where does that come from?

thing? Where does that come from?

>> It's, because, that's, not, the, metric, that matters. What's the metric that matters?

matters. What's the metric that matters?

The metric that matters, there's two for me, is we send out an email five days a week called the impact email. That is a roundup of anywhere from 20 to 30

screenshots from social media, from reviews, from the inbox.

>> This, is, an, internal, email.

>> Yeah., But, it, goes, to, every, partner., It

goes to every agency that works with us.

>> And, you, see, front, and, center what somebody is saying about what changed in their life. It's not like I love you, Mal. Oh, it's like a sentiment report from for you guys, but it's the

actual screenshot. We had somebody say

actual screenshot. We had somebody say yesterday, "Thank you for the episode you did with Dr. London.

>> Last, night,, I, knew, that, I, was, starting to go into cardiac arrest because of what I learned on that podcast.

>> I, am, alive, today."

>> Yeah.

>> Because, of, that, podcast.

>> Yeah.

>> Thank, you, for, that., So, what, you're saying is you take a customer first. I

would call it a customer first approach because I'm not really in podcast land as much but it's like it's a listener first approach. You care about what they

first approach. You care about what they are saying which is exactly how I think about business. It's like if you are

about business. It's like if you are going to do one thing just focused on your customer. What is she saying?

your customer. What is she saying?

>> Yes., But, here's, what, you've, got, to, ask yourself whether you're just beginning.

>> Mhm.

>> Who's, it, for?, What's, it, for?

>> Who's, it, for?, What's, it, for?

>> Yes.

>> Really, simple.

>> Very, very, very, simple., Because, you obsess over losing followers, but you're not taking care of the ones that are there. You obsess over what your friends

there. You obsess over what your friends think, but you're not actually you haven't even lasered. Your business is not for your friends. Your business is for who you're going to serve.

>> Your, business, is, not, for, your, family., It

may it may impact, but it's it's for the people that are going to find it and need it and for the problems that you're solving with it. That's what it is. And

and if you start to obsess over followers, you're now obsessing over the people who have left. Yeah. Versus

really focusing on the one that's here.

Before I would go on and give a keynote speech, I would center myself by saying even if there's 27,000 people in this arena, I would say there is just one person who is sitting in this audience

who is meant to be here because there is something they are about to hear or experience that will make their life better or will help their daughter who has anxiety or will give them the hope

that's missing. That is the one person

that's missing. That is the one person I'm talking to. Mel, where did where did you learn that? Where did you where did you get to be so focused on that that

one person, that one little shift that you can make? Like, where does that come from?

>> Two, things., I, watched, my, parents., My

parents are so community-minded and are >> were, so, engaged, with, other, people., Like

we would go to the farmers market with my mom and it would be this long stall with 40 vendors and you know she'd be st she knew everybody's name, their dog's name, their kids' name and she'd be like

talking with Frank and I'm like oh my god mom like we're just here to get sugar sap peas like why do we have to talk to every and so I just watch this I watch people show up at our house. My

dad was a small town doc and we had like we ran like the minute clinic and our he vol he was that hometown doctor for the football team. He just I just watched my

football team. He just I just watched my parents care about and be interested in other people. That's one. Second thing

other people. That's one. Second thing

was when I was a public defender in New York City, you meet your clients for the first time after they've been arrested and they are in jail and they are waiting arraignment. And here in the

waiting arraignment. And here in the United States, you have a constitutional right to have the charges read before you, an attorney assigned and an arraignment where they're going to do a

bail hearing. And part of what they

bail hearing. And part of what they consider when they are considering bail is ties to the community. I can't tell you how many times I would walk out into that courtroom night after night after

night because I worked the night court shift because arraignments run 24 hours a day in New York and nobody was there.

Nobody.

And maybe because they couldn't be.

Maybe because they couldn't afford the subway pass. Maybe because there was no

subway pass. Maybe because there was no phone to call. Maybe because they were so sick and tired of this person getting in trouble, they were done showing up.

>> Oh,, wow., But, it, just broke my heart that no one was there.

And so I just had this silent resolve that I would be there. I would show up.

I would see people. I I I I cannot believe how many people walk past the person cleaning the bathroom.

>> Yeah., And, don't >> and, don't, look, at, you., Don't, say, thank you. Don't say good morning. It's

you. Don't say good morning. It's

disgusting to me like how you can't see >> another, human, being, and, the, power, of, a smile and the power of the energy. You

know, if there's one thing that I am constantly fighting against, it's discouragement.

>> Yes.

>> This, deep, sense, that, people, have, that they don't matter and that there's nothing they can do to change the situation that they're in. because of my own life experience and because I've

turned my own attitude and my own health and my own marriage and my own finances and my family and everything around.

I've changed it entirely.

>> You've, changed, everything.

>> Everything.

>> Everything >> from, the, inside, out., Everything., And

yes, it takes work and yes, it takes time, but nobody's going to come and do it for you. Nobody's going to save you.

If you want your life to be better, it's your responsibility to do that for yourself and to make it better. And it's the single most

better. And it's the single most important thing you could do because it's just going to go away like that.

>> I, agree, with, you, 1, million%., And, and, so to me, all of that is kind of tied up in this

>> deep, sincere, interest, in, other, people.

>> This, deep, sincere, desire, that, if, I, can save anybody the headaches and the heartaches that I've caused myself or caused other people cuz I didn't know the number of years that our son Oakley

struggled because we had no idea it was dyslexia and ADHD. who was being labeled a behavior problem and how sad it made me to realize how

many kids get shuttled in a direction that they don't deserve because they don't know what they're dealing with in terms of the way they're like >> we, can, change, this.

>> Yeah, >> we, can, help, each, other., And, so, that, was kind of the pre like the premise for the Mel Robbins podcast was simple. I got

tired of watching everybody else launch podcasts. I missed the days of radio.

podcasts. I missed the days of radio.

>> Yeah., I, wanted, to, do, longer, form content. A lot of people don't realize

content. A lot of people don't realize that a lot of my company was the keynote speaking, but then I have a production company and a lot of people know Reese's company, Hello Sunshine, because it's

public facing. I have the exact same

public facing. I have the exact same type of business only I partner with people like Starbucks and with LinkedIn.

We've built the single most successful course on all of LinkedIn.

>> And, I, know, this, I, mean, you, have, a business. We have we've been hired by

business. We have we've been hired by Audible to do six original audio series for them for their subscribers.

>> Talk, to, us, about, the, verticals, of, that business cuz I want to talk about this new business that you've launched. But

you have a serious empire around you.

That's what you're building.

>> Well,, yes.

>> Yes., Not, well., Yes., I'm, just, going, to say it. Yes. Yes. Yes. Because what I

say it. Yes. Yes. Yes. Because what I came to and what I saw.

>> Well,, first, of, all,, I, I, mean,, first, of all, it's what you feel. you were

hanging out the window. There's all

these people there. They're all like bestin-class in their field, right? When

I I had I don't know maybe recorded three or four podcasts, your whole team made themselves available and said "What do you need? How can we help you?

What information would be useful to you and your tiny two people team right now?" They spent the entire time that we

now?" They spent the entire time that we recorded helping my team have since done multiple Zoom calls with them. And every

now and again when we don't know something, we're like we're gonna call them and they answer and they give us the information. So beyond just

the information. So beyond just incredible people that you have built a real like a real company that is making moves and doing incredible things in multiple verticals.

>> Well,, if, you, want, to, win,, which, I, do, you have to become a student of the game you want to become the master of. And so before I got into the

master of. And so before I got into the podcasting space, I had a business I was running and I studied the podcasting space. Who's on top? Who's not? What are

space. Who's on top? Who's not? What are

the formats? What are the lengths? What

are the demographics look like? Who the

the information is all there. Like if

you want to launch a business, the coolest thing about today is you can actually study everybody.

>> The, road, map, is, right, there, and, you don't have to worry about copying anybody because everybody copies each other. number one, but number two, you

other. number one, but number two, you will always make it your own because you can't help but not to because you're going to be doing it. So, I just started to recognize, okay, if you want to compete,, it's, got, to, be, at least, two

days a week. Oh, if you want to compete it's got to be uh, you know, an hour.

Oh, if you got to compete and my goal in launching this would be that within a year we would be able to break into the

top 100 once like even just like a we're there. Okay, screenshot that we did it.

there. Okay, screenshot that we did it.

Okay. Yes. Exactly.

And I hired one person because I was placing a bet because the vast majority of podcasts do not make money. And

there's a huge, as you said, huge number of them. And you'd have to be some sort

of them. And you'd have to be some sort of sociopath to think that you could break through somehow and have something wildly successful out of the gate. And

so I just assumed it would take a year that it would take a year. hired one

person and we continued with existing operations on other thing and we recorded the first episode on the floor of the closet in my bedroom because it's

the only place it didn't echo. I live in a you know old wood house in Vermont and the mission was simple. I had thought I thought for a decade about all the

people I would bump into, not on stage not in conference rooms. I'm the kind of person that doesn't talk to the people eating in the restaurant. I talk to the waiters the back of the house. Those are

the people listening to the Melro podcast. My people are the people that I

podcast. My people are the people that I bump into in the hallway that I see in the elevator, that I talk to in the grocery store. I thought about all those people and I thought, what if

we could create a podcast that was like a walk with a friend? Because the

mistake that I think most podcasts make is that we have a conversation and we keep talking to you as you're listening or watching right now. But most

podcasts, you have a conversation, you let people ease drop. That's not what I'm doing.

>> No,, you're, not.

>> Not, at, all., I, have, constructed, from, the very beginning a podcast production and philosophy that is about the one human being who's tuned in and how do we

obsess over every single detail so that this one person who is listening who is driving or walking feels like they're with friends feels like we have our arms

around them feels like even if we have some neuroscientist with 50,000 degrees that I can't pronounce that we're not smarter we're all just in this together. That if

you're just learning in this for the first time, you're not behind. You're

right where you need to be. And that

it's packaged in a way that's entertaining and encouraging and I got something to do. And if it's good you're then going to want to share it with somebody. Yes. 50% of the people

with somebody. Yes. 50% of the people that listen any given week have never listened to the show before. And they

may never listen again. And that's okay.

They came because somebody that they love listened and thought it was valuable enough that they shared it and recommended it. That's why this has

recommended it. That's why this has exploded. We had been dominated in the

exploded. We had been dominated in the top 20 of all podcasts since we launched. Not a single article was

launched. Not a single article was written about our show for two years.

>> That's, nuts., Why, was, that?

>> Because, we, don't, we're, not, part, of, the news cycle. We don't interview

news cycle. We don't interview celebrities.

>> Uh, and, you, just, won.

>> We, do, not, talk, about, breaking, news.

Everything we talk about is evergreen.

And I'm so proud of that fact.

>> Yes,, you, should.

>> It, means, that, this, show, has, become, a global phenomenon, one person at a time.

>> Well,, also,, Mel,, you, should, be, so, proud because I feel like you taught me such an important thing and I won't forget it cuz you sat opposite me and you did this triangulation and you were like, it's me

and it's you and it's the listener. And

when you keep that in mind, like that is like that's where your entire chat always comes back to, right? It's this

triangulation and that you're never above anyone. You're never speaking down

above anyone. You're never speaking down to anyone. You're on a level

to anyone. You're on a level >> and, we're, welcoming, you, in, and, you belong here and you can learn this and you can apply this and >> but, we're, together, learning., Like, that's always the sense that I get like I'm

like oh like I'm in it and she's in it too and you're asking all the things that I'm like but what about and it's like boom you're just you're right there.

>> Well,, a, lot, of, people, don't, also, realize that before we get to the mics there's probably 50 to 100 hours of work going into it.

>> That's, that's >> because, we, want, to, make, it, worth, your time.

>> Oh, no., Like, and, this, is, what, I, mean., And

then there's another 100 hours after because we produce a different show for YouTube >> than, we, produce >> for, listening.

>> Oh,, because, the, audio, product, is entirely different.

>> Very, different., I'm, focused, on, the impact, >> not, verality., If, I, can, make, it, worth your time and impactful and it has a

positive difference. If I shift you just

positive difference. If I shift you just slightly, you will share it with somebody else.

>> Facts., I, mean,, that's, just, like, the, 101 product marketing. It's like if you buy

product marketing. It's like if you buy a fantastic bra. You're going to tell your friend that you've got this fantastic bra and you're going to come back and buy another fantastic bra. End

of. I don't need to create a bra that does, you know, water squirts coming out of it. It's fine. It's like we can just

of it. It's fine. It's like we can just make the great product and the people will come. So, let's just talk a second

will come. So, let's just talk a second because >> you've, made, another, great, product,, but this time it's a little bit different from the other products. And I have to I have You're the first person I'm talking to you about.

>> First, of, all,, I, am, so, happy, that, I'm, the first person. But when you said to me

first person. But when you said to me "I'm actually creating like a branded product." I was like, "What are you

product." I was like, "What are you talking about?" And you kept saying this

talking about?" And you kept saying this thing, "It's pure genius. It's pure

genius." It wasn't until I managed to get the little thing in my hand that I was like, "Oh, it's called pure genius."

That is pure genius. I could just I first of all, talk to me about this little perfection protein shot.

>> I'll, tell, you, what, it, is., So,, there's nothing like it on the market. It's pure

genius. That's the name of the brand. It

is a 23 gram whey protein shot that has all the amino acids you need. It's shelf

stable.

It is 100 calories. It has zero sugar.

It's gluten-free. And here's the coolest part. It's not chalky. You don't have to

part. It's not chalky. You don't have to choke it down. It will fill you up but not bloat you. It's clinical grade. So

if you're on JLP1s or fighting cancer or when my dad had brain surgery and they were trying to give him those shakes that nobody can choke down, the medical scientific board for this that is

launching that I cannot disclose right now uh is so unbelievable because it's people that do the actual research and academic papers and that are treating

patients and are in clinical practice.

>> And, now,, it's, a, shot., Check, this, out.

Dunk dunk because I'm out here with a giant protein shake and I'm bloated and I don't want to drink it and I don't want all that.

>> Here's, how, this, happened, and, this, is, how you find a this is how you f you find a problem to solve. This is what you always talk about. So I have listened to every expert I'm listening with you on

my own podcast. I can't believe how much we're all learning. Dr. Amy Shaw came on. I'll never forget it in 2023 episode

on. I'll never forget it in 2023 episode 77. And she came on and started talking

77. And she came on and started talking about resistance training and protein >> and, that, not, all, protein, is, created equal. And I'm like, what? All this [ __ ]

equal. And I'm like, what? All this [ __ ] I'm scooping in my smoothies not actually counting toward wait I need how much protein? Resistance training for

much protein? Resistance training for hormones that began.

>> And, then, Dr., Gabrielle, Lions, whose muscle centric medicine and all about your muscles and protein. Then Dr. Stacy Sims, who by the way is the number one

most shared episode of the entire world on Apple this year talking about resistance training and protein. She's a

PhD from Stanford. I must have shared that episode 1,000 times. I think it was me. It's so incredible the way she

me. It's so incredible the way she speaks, what she tells us, her wisdom.

It's so counter like the narrative that's happening right now. I WAS LIKE WHAT DO YOU MEAN I DON'T NEED TO GO IN the cold plunge like that? Like what is happening? And what do you mean I

happening? And what do you mean I shouldn't exercise without eating protein? Exercising on an empty stomach

protein? Exercising on an empty stomach for women >> because, it's, for, women., The, information was for a woman by a woman.

>> So, I, made, it, my, goal, this, year,, Emma,, to get more protein.

>> I, made, it, my, goal, to, do, resistance training. And I'm going to tell you

training. And I'm going to tell you something. It's really hard to get a lot

something. It's really hard to get a lot of protein.

>> Yeah,, I, know., And, I'm, cooking, and, I'm shaking and I'm smoothie and I'm cottage cheese and I'm egg bites and I'm doing what I can and I'm always falling short and the bars are melting in my purse and

I got to refrigerate it so I can't take it on the go. And so I started calling doctors and saying >> what, do, you, do?, I, started, asking, other people in the space what what do you

recommend? And I bumped into these

recommend? And I bumped into these people that were working on this shot and I got so excited about it that I said I want to get involved. And when I say get involved, I mean become a

complete control freak. And a year ago I became a co-founder behind the scenes of this brand new company called Pure Genius that was working on a whey clinical grade whey protein shot that is

the viscosity of water. You can pour this in a margarita. You can pour this in iced tea. You can chug this. You can

put this in your kid's lunchbox. When my

dad was having brain surgery and we couldn't keep him nourished, he could have taken this. We have a a doctor from the Mayo Clinic who has gotten on board

who told us that sucralose is counteracting to chemotherapy. It's one of the worst

to chemotherapy. It's one of the worst things that you can eat if you're a cancer patient. It is true.

cancer patient. It is true.

>> And, so, she, cited, all, the, research, on, it.

So I've been to the labs. I've been and working with the scientists. We have

driven the formulation. Our scientific

board has signed off on this. They

cannot wait to start recommending this to people because we're taking protein out of the gym and into your life and into your golf bag and your backpack and the lunch boxes. It's for everybody because we all need it and we're trying

hard. We're cooking our meals. We're

hard. We're cooking our meals. We're

doing our prep and we're falling short.

And so I am so proud we have created a solution that is under $4 that you can trust that is researchbacked. It's

simple and it fits into a busy person's life. And by the way, that's pure

life. And by the way, that's pure genius. And

genius. And >> ding, with, the, light, bulb.

>> Ding.

>> That, is, right.

>> It's, so, good,, Mel., How, proud, are, you, of this? Are you dying?

this? Are you dying?

>> I'm, dying, because, I, need, this., And, when I first saw the product, it tasted like [ __ ] It was too sweet. And the

ingredients were junky.

>> And, I, needed, something, to, help, me, bridge the gap. And I said, I'm going to get

the gap. And I said, I'm going to get involved. I'm going to get involved

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How are you thinking about this? Is this

like a pure business play to you? Is it

a wellness play? Like, how are you thinking about the Mel Robbins branded product? Well, everything I do is

product? Well, everything I do is simple, it's useful, it's relatable and it's researchbacked.

And I am not an expert in protein.

I am a normal person trying to get more protein like everybody else. And so when I got involved, there are a couple things that I think are really

important. Never sign a deal that you

important. Never sign a deal that you will regret in success. The deals that I have been really pissed off about are the ones where it turned out to be really successful and I was a dummy.

>> Yeah.

>> And, so, if, you, are, able,, I, wasn't, able, in the beginning of my life. I was, you know, when I have to pay your bills, you take whatever deal you can, you take whatever project you can, you go, go go, go, go, and then you work and do your side hustle on the side.

>> Yeah,, that's, the, other, thing, that's really important to understand. You

should never, ever, ever quit your job because the research shows if you keep your job while you work on the thing you are three times more likely to be successful because you don't put economic pressure on the thing.

>> No,, that, that, is, 100%., In, the, beginning, you'll take shitty deals, but when you get to the point where you're going to do something and you have a little financial security, never take a deal that, in, success,, you're, going to, be angry at yourself. So, for example

another thing about my business, I own everything I do. I do joint venture. Oh

yeah. I do joint ventures on the books.

>> So,, no, advances,, just, joint, ventures.

So, it's a straight prospect split.

>> Yes., To, that, 8, million, book, sold.

>> I, sever, all, the, audiobook, rights, and, do it myself.

>> You, do?

>> Of, course., It's, just, a, digital, file., Why

would I let somebody else participate in that?

>> Why, would, you?

>> Why, would, you?, Why, would, you?

>> Why, would, you?, Because, you're, Mel Robbins. You've got one of the most

Robbins. You've got one of the most recognizable voices in the whole world.

Why would you?

>> Why, would, you?, But, why, would, anybody?

>> But, I, Well,, let, me, tell, you,, and, a, lot of people do because they don't understand their power and their genius.

And I think that >> you, should, and, you, clearly, do., And, you are really building this very, very impressive media company behind the

scenes. And I don't know that you know

scenes. And I don't know that you know and maybe this is not what you care about particularly but it's very very clear that you're a very astute businesswoman.

>> Yes.

>> Like, that, is, what, you're, building, right now.

>> Yes., And, it's, critical, when, you're building a business to understand what is important to you to control.

>> And, what, is, important, for, you, to, control because right now you're the face you're the founder. What what is it like? What is what is becoming the most

like? What is what is becoming the most important thing for you? I have to have control over the product

and over what I am being asked to do.

>> I, have, to, have, control, over, my, time., I

will never be talent in somebody else's game. That's why I've never put my name

game. That's why I've never put my name on a product. It's why my name is not on this product.

>> I'm, right., I, had, to, I, wanted, to, step, in as a co-founder because it was critical to me that if I was going to get behind something. I had to go to the lab. I I

something. I had to go to the lab. I I

wasn't going to just slap my name on something like a lot of people do. I was

going to get to the lab and meet the scientists. I was going to build my own

scientists. I was going to build my own medical board. And by the way, you want

medical board. And by the way, you want to know the first person I called? Dr.

Amy Shaw. Of course you did. When you go to the lab, the rolodex of the doctors.

>> I'm, like,, YOU'RE, THE, ONE, WHO, STARTED, all this.

Well, she's also a triple board certified Ivy educated cornell. Yeah.

>> That's, that's, to, me, why >> a, mom, of, trust, you, with, this, because, I know that you have spent the last god knows how many years speaking to the best of the best of the best doctors and

so you already won't accept any [ __ ] >> Absolutely., And, then, I, wouldn't, it, took

>> Absolutely., And, then, I, wouldn't, it, took six months to actually get the legal work done because there was no way that I would be outvoted by a board on the meaningful things that matter to me. You

cannot change the formulation unless I say yes. You cannot change the branding

say yes. You cannot change the branding unless I say yes. You cannot like do certain things unless I say yes. And

here's the other thing that's really important. You have to understand what

important. You have to understand what you're good at and what you're not.

>> I, am, not, the, operator., I, have, partnered and have co-founders that are genius at operations.

>> Pure, genius.

>> Pure, genius., I, am, the, person, that, is driving the formulation. Yes. Ding ding.

I'm the person that's driving the formulation. I'm the person that's

formulation. I'm the person that's driving the branding. And I'll even tell you the story, the inspiration for the branding. I was walking with Dr. Amy and

branding. I was walking with Dr. Amy and my business partner Christine. We had

just gotten done with the lab. The the

packaging came back and it looked like everything else. And I'm like, I'm not

everything else. And I'm like, I'm not inspired. I'm not. is like watery and

inspired. I'm not. is like watery and fruity and it's unlike any other protein you'll ever like and it's clinical grade like we got to have something like iconic. I need something great. I'm like

iconic. I need something great. I'm like

I got to call Emma and I said you know this is going to sound really cheesy guys but I'm going to admit something to you. When I am looking at bottles of

you. When I am looking at bottles of water I'll admit it to you. When I

select smart water I feel smarter. I

don't even know why I need the PhD but I feel smart. And here's what I want.

>> I, want, people, to, feel, like, a, genius.

>> Yeah.

>> When, they're, making, this, choice.

>> Yes.

>> And, I'm, like,, and, what, is, the, icon >> for, genius?

>> It's, a, light, bulb.

>> Thomas, Edison, >> it's, a, light, bulb.

>> Einstein., It's, a, light, bulb., And, I, know it's cheesy, but I don't care because here's another metric I'm going to give you. We did this for the book cover. We

you. We did this for the book cover. We

did this for this. If I'm walking down the beach, I want to be able to spot the Let Them Theory book cover half a football field away. And no

>> boy,, do, you., I, saw, those, all, over, the beach this summer.

>> If, I, am, in, a, gym, or, in, a, school, room cafeteria or I'm at the mall or I'm anywhere in life or I'm online, I want to be able to see this and go, "Oh

that's that thing." And then I want to hide something cool in it. So, it's all inspired by vintage light bulbs and the geniuses of modern day and the past which we will be celebrating in the

brand roll out.

>> Pure, genius., It's, pure, genius., I'm, so happy for you because I actually really believe in this product. I think there's a need for it. I need it right now. I

know people listening will be like "When can I get it? Where do I get it?

How do I get it?" It's like, just go to find mail. She's going to have it.

find mail. She's going to have it.

>> And, here's, the, thing., You, don't, even need to buy it. Just go to Pure Genius Protein and read the science because I want you to be educated about protein because the biggest news to me is if it doesn't have the amino acids you need

it doesn't count.

Like if you don't see leucine, if you don't see the essential amino acids on the label in terms of it being part of the complete protein, it doesn't count.

And there's a lot of things being labeled, especially targeting women >> that, don't, count., Well,, we, definitely don't want that. We don't want to waste our time now.

>> Well,, I, listen,, I, cannot, wait, to, see your ever growing success with this thing. I've got two really quick

thing. I've got two really quick questions for you. The first thing is that you have spoken to countless experts professionals doctors leaders of of all different types. I want to

understand when you think about the things that you've taken into your life when you when you distill that information, the things that you know to be true, what are some of the most

important things? What does Mel Robbins

important things? What does Mel Robbins get up and think about every day because you know it to be true? the settings in your mind can be changed. That your mind

is not just a superco computer. It is a spotlight.

And everything that you think has been programmed from the past. And if you don't like the noise up here, I want you to get very intentional. And I want you to start to train your mind. And I'm

going to give you two things to do every single day. This is going to sound super

single day. This is going to sound super cheesy. I know you do something similar.

cheesy. I know you do something similar.

You are going to wake up and say "Today's going to be a good day." Even

if you're going to a funeral, today is going to be a good day because I'm going to show up and I'm going to support people that I love today and we're going to celebrate somebody that I deeply care about. Today is going to be a good day.

about. Today is going to be a good day.

You have just signaled to your brain to now spotlight out and look. And I'm

going to prove to you that you can do this because here's the second thing I want you to do today as you're walking.

I want you to look for a heart. I want

you to just scan around and see if you can see anywhere around you the shape of a heart. It might be a stain on the

a heart. It might be a stain on the floor. It might be the shape of a leaf.

floor. It might be the shape of a leaf.

It might be, you know, a pattern in the wall. I see one right now.

wall. I see one right now.

>> And, what, you're, doing, is, you, are, when you say, "I'm going to find a heart today." You are programming and changing

today." You are programming and changing the settings up here in your brain. You

are activating something called the reticular activating network. It's like

a hairet on your brain that changes over time. And it's paying attention to what

time. And it's paying attention to what you say is important. And mark my words as you start to make it a daily habit.

Today's, going to, be, a, good, day., And, I'm going to find a heart today. I'm going

to scan. I'm going to train my brain.

And you start to see them everywhere.

That is evidence that you just manually change the settings on your mind. And

it's so important to understand that because the the the way that you see the world and what's possible determines

the world you see. And there is so much good and there is so much right in front of you. And there are people that are in

of you. And there are people that are in front of you that are there to help you.

There are people that you're currently jealous of or that have achieved the things that you want to achieve. They

are literally angels on the path ahead of you guiding you. You can study them.

You can go to Microsoft Copilot, which is the AI platform I personally like because I have used it since 1990.

>> And, I, don't, think, they're, going, to, make a lot of big scary decisions because I don't think they want to go out of business in the race to the bottom. I

think they really want to figure this out. So, I trust them. You can you can

out. So, I trust them. You can you can put in anything you want and it'll give you the plan, but then you've got to make sure you have a mindset that says "I can figure this out and I'm going to

keep trying and keep showing up." Mel

when you think about your legacy, what do you want to be known for? My legacy

for sure is the let them theory that I gave to the world a modern version of the ancient wisdom and the

fundamental truths about life that we could apply in moments when things seem profoundly out of control and it helps

you feel more peaceful and in control.

But when I think about the legacy in a smaller way, I just think about my children and I think about every single

person. This is what like I really hope

person. This is what like I really hope my legacy is that um people say that um boy she really

was a good person and she made me feel good about myself and she left the world a little bit better than she found it.

I think that will happen for you, Mel.

>> It, happens, every, day,, actually.

>> I'm, pretty, freaking, sure, about, it.

>> I, am, so, happy, to, have, you, here, today.

We're going to do a very quick rapid fire, and it has to be rapid. Mel

Robbins, first thing you do when you wake up in the morning, get out of bed.

Last thing you do before you go to bed?

Oh, I I I do this where I just like literally put my hand on my heart right as I'm like I'm actually in bed, so I'm thinking go to bed. Yes. Just

>> that's, it.

>> I, love, that., What's, a, book, that, changed your life?

>> Um,, The, Let, Them, Theory.

>> The, Let, Them, Theory, for, sure, changed, my life. Almost every book changes my life

life. Almost every book changes my life in some way or another, but a book that's really struck me was uh The Emperor of Gladness. Ocean Vaughn wrote it. We just had him on the podcast. It's

it. We just had him on the podcast. It's

a book about the fact that there is dignity in and beauty even when you're really struggling. It's

a book about people that meet each other while they're working at Boston Market and become a little bit of a family. And

if you've ever worked a retail job which we both have, you're treated like garbage and you feel invisible >> and, you, often, question, if, your, life, is

ever going to go anywhere because you feel frozen in time and insignificance.

And the book is really about just exploring the beauty in life. There's

this moment when his mom was dying. they

he was sitting by her bedside and kind of talking and reminiscing and you know tell me some of your favorite memories and she said my most favorite thing I'm going to remember is sitting in the McDonald's parking lot eating chicken

nuggets with you that's your life that's your life >> and, if, you're, not, careful, you're, going to be so consumed and so busy with meaningless stuff that you're going to miss it

>> I'm, going, to, pick, up, that, book, it's beautiful what are you currently aspiring in your business life. Tell me

in your business life first.

>> What, I'm, aspiring, to, is, to, achieve, the same level of excellence and impact with less time to use technology in a

way that gives people more time to focus on the artistry and to be smarter with that and to also use technology because our podcast is

evergreen. So, I started investing in AI

evergreen. So, I started investing in AI tools two years ago >> so, that, our, content, would, speak, to generative search. And so, I'm very

generative search. And so, I'm very interested in translation tools and things that will help bring the worldrenowned experts and these episodes

that we pour our hearts and souls into to people around the world who may not speak English or who don't have the platforms that they're currently on.

like you. It's unlikely you'll see me ever do one of these big deals you're seeing now with all the other people jumping and because my podcast needs to be free >> right?, Great, answer.

>> right?, Great, answer.

>> Well,, I'm, on, mission.

>> Great, answer., Always, always, back, to, the mission values every single time.

>> Take, the, deviate., If, it's, against, your mission, do not do that.

>> Yeah., It'll, be, very, expensive.

>> Yes., Well,, a, much, more, expens, much, more profitable deal will come along in the future, even if the profitable deal is just closing your eyes at night and knowing you stayed true to yourself.

Damn right. What are you aspiring for in your personal life? More time with my husband and kids. More time with my girlfriends. I'd like to see you more. I

girlfriends. I'd like to see you more. I

mean, hello. Yes, I'm very happy you're here in LA. I will tell you that. What

are the big pieces of advice that you have for women in the world right now?

those that are navigating ambition and their personal lives and you know those that are because we're in a funny old time. Why do you think it's a funny old

time. Why do you think it's a funny old time?

>> Well,, you, know,, I, think, it's, a, funny, old time because there's so much insecurity out there. I feel like people used to

out there. I feel like people used to come in and do their job and feel really good about it and now they're worried that, you know >> their, job, is, not, going, to, be, there, for them and they might be struggling to

have a baby and they're feeling uncertain that they should even have a baby because they don't know what's going to happen and they're thinking about climate change. It's a time of great insecurity for people, I think.

>> Yes., So,, number, one, >> and, notice, I, didn't, mention, the political climate there, but we're just going to go over >> I, think, that's, part, of, it,, too., Like, I well and first of all I don't buy into the collective illusion. I do not buy

that the loudest, most extreme and disgusting voices represent the majority.

>> They, don't., That's, because, they, don't.

>> They, don't., But, I, do, think, it's, seeping into people's weariness.

>> What, I, would, say, is, if, you, feel, all those things, you're having a mentally healthy response >> to, a, world, that, feels, like, it's, spinning off its axis. Those are worthy things to worry about. And so I just want to

worry about. And so I just want to validate that.

And the worrying, is it helping you? Does

worrying about AI, does worrying about whether or not you're going to get pregnant, is it helping you achieve the things and or even just stay peaceful?

And the answer is probably no.

>> And, so, the, reason, to, attack, the, worrying and the reason to like focus on that is because it's not helping you. It's

actually hurting you.

>> And, if, you, can, get, control, of, that, and you can go let them like let AI come. I

can't control that. But let me remind myself I could spend this weekend leaning into the skills. I could spend this weekend like asking do I even like this job and do I want to make a pivot

now so that I'm taking control and not sitting here feeling insecure like a sitting duck you know let them whether I get pregnant or not even though it's high stakes stuff but let me just take

the best care that I can and let me tell myself that my body is able to manage this and that the more I take care of myself and I trust how things are going

to work out I trust my ability to be okay that If I'm in a calmer and safer state, then I'm setting myself up to be

in a place to be capable and to also help myself achieve those goals because we know stress does not help. But I

think the main thing to say if everything's important, nothing is. And

one of the fastest ways to take control is to sit with yourself for a day and ask yourself, what is actually important to me?

How am I going to measure success?

And when you really go through this exercise and you look at everything that's on your plate, you'll notice that 90% of it is other people's expectations and emergencies.

It doesn't have to be done today. And if

you can learn how to slow down and every day go, okay, what's the number one thing that I need to focus on today?

Somehow you're going to start to feel more in control again. And all of the emergencies take care of themselves anyway because they draw your attention.

But you got to get back into what's the number one thing for me today. Because

if I allow everything to be important nothing will be important in my life.

>> It's, a, great, piece, of, advice., This, is the final question I have for you. What

is something that you used to value deeply that you no longer value?

>> Other, people's, opinions.

The best answer. Mel, I love you. Thank

you so much for being here. It's the

best. You're the best. You're the best.

I love you.

>> Thank, you., Thank, you., Beyond, proud, of you.

>> Thank, you, guys., Thank, you., Thanks, for joining me on the Aspire podcast. For

more strategies on how to build the life of your dreams, be sure to subscribe to our YouTube channel.

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