Meta’s New Creative Testing Feature with Budget Controls!

Hello Facebook people. I'm today we're going to talk about a new meta creative testing feature. I'm pretty sure that

testing feature. I'm pretty sure that this is something that most of you haven't seen. This is something that I

haven't seen. This is something that I have used a little bit. I don't like it a lot. I will tell you in the end of the

a lot. I will tell you in the end of the video why. But let's go into my MC. Let

video why. But let's go into my MC. Let

me show you exactly on what I mean and then we can discuss how we can use it.

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you there. So, I'm pretty sure that this is setting that most of you don't know.

And um I'm going to show you how it works. So, let's say that you go inside

works. So, let's say that you go inside the campaign over here and you go into the ad level and you want to duplicate because you want to test new ads. We're

going to remove all of these things. Of

course, as we do always, we press continue. And this is a new feature over

continue. And this is a new feature over here. It says compare creative to see

here. It says compare creative to see what works in a test that helps ensure new ads get delivery. So the whole point over here is that the same problem that we have inside campaigns. When we have

an ad which is dominant, the other ones are not taking any budget blah blah blah. Um which is also another feature

blah. Um which is also another feature that um they have also introduced on the ad level. There's a box uh it's uh still

ad level. There's a box uh it's uh still hasn't rolled out to all the accounts and they don't know if it's going to be that says that uh make sure that this takes spend for example this is another

way from metal learnings are retained since the test is running an existing campaign let's see it let's click on it so basically you can do two test three test basically that means that the creatives that you're going to add

inside it says that your budget for example this campaign is 100 so decide how much of the budget should go there I cannot stress out how bad I think that this is. So you go in an existing

this is. So you go in an existing campaign and you have already um optimized it for example and you want to add new creatives and uh these new creatives uh you're going to push

budget. It's not something that Ma is

budget. It's not something that Ma is going to do it. you're going to push budget which means that you're uh removing budget from other places which means that you're ruining the whole balance that was actually achieved and the campaign optimizing because imagine

that maybe you have this campaign that the dominant ad is spending let's say 80 uh some other budget goes to the others and you have a balance. So now by removing that maybe you're going to

force your um uh big spender to spend uh actually 60 and all of that or if you put bigger budgets and so on. So I think that here it needs uh if you want to do

it in a safe way, let's say that it's 100, you put 20 and then you put the campaign to 120. I find this a little bit more safe because it means that it's just going to be budget to the new and

the others are going to keep the existing structure that they are actually having. I do like this idea

actually having. I do like this idea much more. Then you can decide the days

much more. Then you can decide the days that you want to do it. H and then of course the event which of course is going to be purchases and then you're going to duplicate. you're going to create your ad and all of that. Um, so

that uh you can be able to uh run your test. Is it a good thing or a bad thing?

test. Is it a good thing or a bad thing?

I think that most of the times when we toss creatives and they actually win the winning creative, it's a better thing because I believe that Meta should pick the winner. To my experience, when Meta

the winner. To my experience, when Meta is not picking something to spend, even if you force it to spend, it doesn't work because Meta knows better. The

safest way though to do it here, which I like it as a concept, is that it says 100. If you put here 150, you know that

100. If you put here 150, you know that the 50 extra will go um to that. By the

way, this two, it's going to create two ads, okay? If you do it. So, if you do

ads, okay? If you do it. So, if you do that, uh then you're going to have, for example, 50, it's going to take 50 to these two. It doesn't mean it's going to

these two. It doesn't mean it's going to be 25 and 25. It's going to decide how it's going to split based on results. Uh

and it's going to keep the other 100 to the campaign as is. So, I think this is the safest way of actually doing it. But

still, I don't believe in forcing budget to ads. uh unless if meta is going to

to ads. uh unless if meta is going to force this budget to the ads because it knows better and if it doesn't still we have the way with CB optimization to

actually um give the right path and if we cannot give the right path and it's not doing it then we just close the campaign. So this is a new feature not a

campaign. So this is a new feature not a lot of people actually know uh about that and they don't use it. Test it let me know in the comments if you liked it or not and if it helped you and um I

will see you guys for the closing of the video. So I do get that some of you that

video. So I do get that some of you that you want to test all of your creatives evenly and all of that. I don't believe in that. I have friendly videos

in that. I have friendly videos explaining why you can use it. Now I

don't like it because as I said I do believe that we have to trust meta in the only one thing that it's really really good which is the algorithm and the optimization of the algorithm. So I

do believe that we have the APO optimization and CP optimization in case that something is wrong and giving budget to a wrong card. But in my opinion, in this case over here, I

believe that Meta is always actually picking the best ad. And if it doesn't, they have the mechanisms, at least I do, in the way that I work with the other accounts in order to prevent Meta from

doing a mistake or in order to help Meta find uh the winner ad. Of course, I do believe that uh when you are putting new creatives, if you give equal budget to all of them, it's going to be extremely extremely expensive and you're going to

lose money in the long term. Uh I have tried it. uh it doesn't work like this

tried it. uh it doesn't work like this with this new feature. I have tried it.

Uh it didn't make any difference uh when it comes to the final final final winner ad. So I don't think that it makes any

ad. So I don't think that it makes any sense. I do believe it's a very good way

sense. I do believe it's a very good way for Meta to make more money. I don't

believe that it's a good way for us to actually have more solid concrete winners on the ad level. This of course doesn't mean that I should not show it to you. Uh it doesn't mean that maybe

to you. Uh it doesn't mean that maybe some of you are going to use it and it's going to be good for you. That's why

we're showing everything here. But in my opinion, at least uh on theory level, it doesn't make any sense. I used it two three times. It didn't make any sense. I

three times. It didn't make any sense. I

don't know. Maybe it's going to make sense uh for you. Until we meet again, guys, be creative and be consistent.