My B2B SaaS Meta Ad strategy for hitting $1M-$3M ARR

in this video I'll walk you through my meta ad strategy which I use to get different B2B side startups to 13 million AR first of all we're going to

look into Essentials and the reason we want to do this is because if you skip those you may waste another 30 50 Grand on things that you don't need so first

of all you want to dial in your ICP you want to look into the things which are who pays you the most money who pays you the quickest and what's the audience for which it clicks immediately the reason

why you want to do this type of quiz is so that instead of you feeding your money to Facebook so that they figure it

out instead you can just save yourself couple months of testing by you looking into what is already working for you this way you can understand who you need

to optimize your campaign for instead of spending 20 40 100 Grand figuring it out with Facebook so for example if you already have like 20 or 100 sales if

you're using multiple channels right now to get sales you may look what is the messaging that's working best uh that's

working better than others then you look into which words you use which convert and resonate with Buyers better and what helps you get the best type of people on

the call for example imagine you've got some biotech solution and it solves a couple different problems but in one situation when you talk about one thing

you get people who they are easy to get on calls but they're extremely hard to pay money and they have a very lengthy

sales process and then there is another audience that you're selling to and it's much easier to get on calls and much easier to get them to pay you money so

you want to understand who you want to be optimizing for because again with Facebook and meta ads you're going to get exactly what you ask for so that's

why you want to be very specific when doing your ICP and you want to make sure you call out the ICP in specific words because for example when me running

different campaigns when I would just do something like B2B s Founders then I would have my ads shown to people who are like idea stage looking to start a s and stuff like this that's why you want

to be specific in your wording so if you're like selling to mtech companies above 20 employees using hop spot guess what you need to use these words in your

campaign so you want to call out marketing agencies above 20 Place using HubSpot and if you're worried that there is not enough of them look meta has

access through three billion people and that's why it's much better if you call them out specifically then stick to to the messaging which is already converting for you so do not reinvent

the wheel and you may even go and ask like your favorite customers who have been with you for a very long time like

why exactly you guys paay to us why you chose us over competitors and questions like this because this is going to allow you to get massive insights which you

can then back into your campaign and instead of you trying to find what are potential reasons people would pay for your solution instead you can just

access them 10 15 minutes from now and just plug them in because if it worked a couple of times High chance there's going to be thousands of other people resonating with the same thing and

calling it in this specific words so look into which angle converts best in other channels so now as we're over with Essentials this potentially have already

saved you like half a year minimum because uh this is just very powerful then we'll look into the funnel currently there are two main funnels

which I'm getting the best results with for b2bs startups and also I'm seeing many fast growing companies execute

these ones in the space one is the case study video funnel another one is the sales deck funnel key difference is in the one you highlight more about the top

case study you've achieved helped someone achieve with your solution and you pack it in the form of a video and the second one would be in the form of a

sales deck and this one would be more product benefits related in simple terms the framework which you usually would use for either of these looks the

following way and this is what is getting the best conversions for us who exactly this resource is for the problem

solution how it works social proof one call to action number one key benefits of your solution over Alternatives why

you want to switch to your solution now what if the prospect keeps everything the same you want to walk them through this so that they get this negative

visualization of oh we don't want our hub spot to keep delivering us poor results so that's why we need to change this right now then killer social proof

number two and then call to action number two this is an overall framework which we use for either of this funnels when applying it and the thing I need to

mention here is that inside my coaching program where I actually scale B2B startups to 1 to 3 million I give all the templates and resources so you nail it from your first try rather than waste

10 to 30k in 6 months figuring it all out click the link in the description destion under this video to apply to my coaching so I can help you FasTrack your

path to these Milestones as I've done for many and many other startups now next thing we are going to look into is going to be the actual meta campaign few

things here everything starts with us CH choosing the campaign objective and this is where a lot and a lot of people get this completely wrong and then wonder

why they spent like half a million on meta and got po results look again the thing you need to understand with meta ads is you get exactly what you ask for

the advantage of meta ads over Alternatives and why I love them a lot more than LinkedIn ads is if you give

meta ads more freedom you will usually have okay results whereas if you give LinkedIn ads a lot of freedom you are

going to waste millions and throw them into the bin so that's why by default you will be getting somewhat considering all other

things done right if you give more room for decision to meta this is typically not a terrible

move rather than with LinkedIn ads you want to be super specific and like you miss one checkbox then you fail your

entire campaign there are some important tweaks like this in meta as well but typically here you're in a safer site

and also it has just so many more people that it can reach that the results are I mean I switched after doing both so

that's why campaign objective again if you are selling under $250 a month to like $500 a month average order value

then you to track and optimize for sales objective because you want to be directly driving traffic into sales typically whereas when you're selling

into $500 to 1K a month and all the way to like 10K a month sometimes 20K month solution then you want to track and optimize for leads the reason behind it

is that typically would be selling through calls here and it's just you need to go above and beyond want to show

Facebook how everything goes into sales if your sales are only tracked on the very backand and have nothing to do with meta and just another thing is meta can

learn really well after it had like 20 to 50 different events occur and if you never show that whether the lead is

actually a booking a call or buying the product then it's not going to understand much so look usually if you're selling under 250 a month you run

traffic straight into the website and that's how on your website you can get meta to see has someone purchased or not if you're doing this price check and

above typically you run traffic into sales calls and if that's the case then you need to be showing mattera who are those people who are booking calls with

you and then another life hack which I learned from a meta agent I have like this month in 2025 is you want to use

Facebook panel I think it's somewhere there and um there is like an inbuilt CRM and you want to specify whether the lead is qualified in this CRM or not

because then Facebook will start to understand whether this is a decent Prospect for you or not and then over time it's going to be learning a lot and

a lot faster so for example recently I helped the startup grow by 600k ARR in 6 months and Midway I noticed that they've

been doing this important thing as well that they were dragging and showing basically they were sort of doing CRM management

inside the Facebook meta panel and I think it's inside the business suit or something and this allowed Facebook to

learn much quicker and thus the period this Gap that it took them to start generating fantastic leads was like maybe few weeks Max not more so

then after you chose the campaign objective you move to creatives and there are typically few main angles which we use in creatives one is before

versus after second one is memes because fantastically convert even in Enterprise sales which was a bit of a interesting insight for me then social proof because

it's like it converted 10,000 years ago it will convert for another 10,000 when you have videos of other people saying fantastic things and getting results with your thing with your

solution then it often really works well and then showing the actual product uh there is one interesting creative that I found

recently and the angle is that you take your iPhone and you basically make a video showing this screen and how your product works and the three main pains

it sols and how and this interestingly has converted quite well for a few of my current students then what you say in your creative and your copy accounts for 85%

of results this is a huge mistake I've seen people make a lot of times they would spend like 40 hours on the video

or the deck or for example the funnel itself and then when it would come to the meta campaign they would just make the

creatives and write copy for them in like 3 5 minutes and not even make more variations choosing the best ones you

don't get fantastic results such way so you want to put a lot of effort on your front end because otherwise people will

never even get to your product so that's why the way you will make your creatives and how nicely you will write your copy

and edit it again 85% of 85% of your results are there and lastly on the campaign side we have the copy

so what we usually do is we avoid weird headlines we do no description just headline and Main body copy and you

never want to use Advantage Plus creative optimizations because it will often plug some stupid music to your

creatives and then put some weird words on top of this you want to make sure you switched all of them off and then you double check that all of them are turned

off once campaign is running because sometimes meta can uh switch it back on for you which is double check this and uh coming to the main angles which we

use in our copy this would be the the Kee study angle and before versus after angle this is going to get you initially 5 to 20 meetings per week and what you

want to do next is to dial in your sales process so that you can convert all the Leeves and reinvest half or like 70% of all the new Revenue into more ads so that you can

really fast track your path to the first 1 to 3 million ER and actually get there in a few months rather than in years and

decades as it takes for some the sales process which you want to follow and look there is no one right or wrong way

around this but for sure one huge mistake I see a lot of startups make is they start the call and then they jump into talking about their product you

don't sell Solutions like this effectively it just doesn't work you first need to learn what the person needs and what they actually want to buy

because often times you can hear them even say look I'm looking for X which can do y so that we can get to Z and then guess what when presenting your

product you're going to do exactly this this is how this feature is going to allow you to solve x problem so that you can then solve y problem and get to your Z desired

outcome so long story short you can frame it as Discovery driven sales process where for the first part of the call or even for the first call itself

you will be learning more about their situation learning more about the pains that they have and the dream outcome they want to get to well a b Gap Gap

selling in a nutshell stop showing the freaking product right from the start learn what they want to buy then show how your solution does it control the

frame and this is what it's not that much Advanced of a tactic it's just a lot of Founders don't get it if you're super needy in your conversations if you

start the calls with oh thank you very much for finding some time in your busy schedule to look into our solution no chance you sell High ticket to them this

way when you go to a hospital and you meet a surgeon he never tells you oh thank you very thank you very much for finding

time in your date for a conversation no he's like okay problem like tell me more sure I'm listening that's how it works so that's

why you want to learn the concept of frame and the one who controls the frame controls the whole sales process if the call starts with them saying Oh yeah

just show me the uh stuff you have and then we'll see if we need this if you follow the steps that they outline for you then once it will get to this

decision making part you will have no leverage you don't want the situation to be like this so you want to control the frame and Authority right from the start you want to explain them how the entire

process is going to look like like so today I would like to learn more about your situation and see if our solution can be of value if I see that it does

make sense to share more about it then I'll just walk you through the way it our software Works sounds good and then

you can build out your sales process from there do the discovery and uh to learn more about how to do all this

correct way check out my other video on the way you run size product damage so that you get very nice close rate again control the frame if your language

screams you need to sell a lot more than they need to solve a problem you'll never close and then all of a sudden when they were so close to buy they'll

just say uh no give us some time and then you just have no Authority or influence to impact it in any way this does not occur if you build up all the

leverage from the start and they actually need to solve the problem a lot more than you need to sell them I Know It's Tricky especially when your pipeline is dry but you want to run your

sales calls as if you have 40 to 80 of them scheduled each week even at the point

when you only have three to 10 product dams scheduled every week and this is how you're going to eventually get to the 40 60 meetings a week Mark as

some of the students in my program have done again watch my other sales video to learn more about it and if you want to scale to 1 to 3 million RR and you are

not ke to waste years trying to figure it out or wasting like half a million ad spend playing with different tweeks here and there just apply to my coaching

program and I'll get this sorted for you also I actively post insights from the new campaigns in my telegram Channel I'll put the link nearby so that you can

follow all this Trends and updates in real time thanks and talk soon