OfferCraft Challenge Training - Day 1 Replay

Welcome everybody. I am Jonathan, your

host for this training. I am so excited.

We are going to dive in over the next

three days to optimizing, creating,

doing everything we need to for your

offer. As you guys know, you know, it's

one thing to go ahead and have ideas and

to move forward, but I know as I've

talked to a lot of you, one of the

things we've heard consistently has

been, Jonathan, I've got ideas and I've

got steps, but I don't really know. Is

is anybody going to buy this? Is this

something that everybody's interested

in? Can I make money doing this? Well,

these three days, we're going to talk

about how to put together your offer.

We're going to give you a framework that

you can follow. This is very similar to

the framework that I use personally. Uh

we've integrated it. I'm going to have

some help with from Ryan Baker along the

way. Ryan has done some really amazing

stuff and we're going to help teach you

not only how to create and and

brainstorm and think about those offers,

but how to validate those offers as well

to make sure that you're likely going to

reach an audience that wants to pay you

money. So, we've got a ton of things to

go over over the next three days. Not

the least of which is if you've been in

any of my other trainings, I think we're

going to set a record this time for

number of free GPTs we're giving away.

Uh we've actually got 10 of them that

we're giving away as part of the

training. And you may go, Jonathan,

that's a little crazy, isn't it? Well,

maybe. But you guys should know by now,

I'm a big believer that GPTs should be

specialist, not generalists. And as a

result, we created 10 specialists to

walk you through virtually every step of

the process so that you're going to have

the right tools in place. And as we go

through over the next three days, you're

going to see how they actually work with

each other. In other words, we don't

necessarily have to to bring them all

together in one chat, but they're going

to feed each other. And we're going to

walk you through that process so you can

see how that all that goes. Before I

share my screen, let me move my screen

around here just a little bit. I'm happy

to say that we have made some techn

technology updates. Yeah, that's what

I'm trying to say. I got some new

monitors, so hopefully we don't run into

some of the problems we were running

into on our other trainings where things

were going crazy and dropping out of the

way. So, sorry I can't always talk

really well. All right, let's go ahead

and bring in the share here. We'll share

my screen and we'll start with just a

little bit of housekeeping. So, one of

the things that uh we do if you're new

to us is we put together a single Google

document that is going to have all of

the replays, all the resources. You guys

already have a link for this. I can see

right now we've got about 30 people in

here already. You're welcome to do this,

but I just want to walk you through the

document really quickly and make sure

you understand how it works because one

of the most common questions we get is

where are those replays and where do I

find everything? So, couple things.

We're going to start here on the hello

and welcome. This just brings you in. We

obviously are thrilled to have you as

part of this training. Uh and then we go

into the tab everybody wants to hop

into, which is replays and resources.

Now, if you take a look, day one, day

two, and day three, there's not much

there. Well, that's because we don't

have the replay done yet. And Heidi, a

thank you for the smile. I appreciate

it. She's heard that bad joke of mine

more than once uh as we put that

through. By the way, for those of you

who don't know, Heidi, I think, has been

on every training we've ever had. And

Heidi's all the way from Denmark. So, we

really appreciate all of you. But today,

a special appreciation for Heidi. Um, as

the replay goes up, we will post the

video replay within a few hours of the

end of each training class and it'll be

put right here. So, day one, it won't

say to be posted when available. It'll

literally have a YouTube video link in

there. By the way, one of the other

questions we get is, Jonathan, how long

are the replays available? The replays

should be available essentially forever,

but I can't legally say that because we

don't know what forever could be or what

lifetime could be. So, our commitment to

you is that we'll make sure even if I

get hit by a bus that they'll be up for

at least 12 months. There is no plan to

take these down. So, I'm not worried

about that. But since that's a question

that comes up, I wanted to make sure I

covered that for everybody. So, these

YouTube links and everything else, these

documents again will be available for at

least a year, likely much longer as we

have no plans to ever take them down.

So, that's our replay resources. As we

get in, we already have posted some of

the resources for day one. You are

welcome to play ahead if you want, but

you won't get as much value. So, I

encourage you to hang out with us here.

Three of the GPTs that we're going to

talk about today are the mindset

blockbuster. How many of you, you don't

have to raise your hands, but how many

of you have ever maybe had a little bit

of a mindset issue where you're like, I

just I don't believe people are going to

buy this from me, or I don't believe I'm

in the right spot to train it. The

mindset bl uh blockbuster is going to be

there to help get through that. And

we've added in just a little bit of a

description here so you know what these

do. In other words, in this case, the

mindset blockbuster provides

personalized coaching for overcoming

specific fears, doubts, and limiting

beliefs that arise during the challenge

and launch process. What does that mean?

Well, when you're putting together your

offer, it's very common, and by the way,

I feel the same way. It's very common to

go, I don't know if this is going to

work. I don't know if people are going

to buy from me. I don't know if people

are going to trust me. This is set to

help with that. Then we're going to pop

into our competitive edge analyzer. This

is actually one of my favorites and one

of the reasons that Ryan Baker's with us

on the call these three days is Ryan has

developed an AI powered competitive edge

framework and he's been l nice enough to

license it to us so we can put that

together here and we're going to be

going over that. And it literally walks

you through a structured interview

process and we're going to spend time

going over this. So, don't worry if I'm

going too fast in the key areas that you

need to put together your offer. And

then the last one for today that we're

going to talk about is our quick win

offer generator. Once we go through and

we do some brainstorming, it's going to

help us put together an offer that we

can think about and decide what we want

to do. And then we'll go over to other

stuff tomorrow. We also have some

training slides that I'm going to show

you today as we walk through kind of a

guide. And Ryan is actually going to

take some time and go over his

framework. Now, I want to stress to you

when Ryan goes over the framework today,

he's going to spend about seven to eight

minutes going over the entire framework.

There's a lot of detail in there. We're

going to deal with parts of it, each of

the three days. So, as Ryan goes through

it, don't expect that we're going to

necessarily delve deep in every aspect

today. We're going to go through a lot

of it, but we want to make sure that you

know that's there. So, that document's

there later today. Just as a reminder,

if you uh don't want anything that you

said in Zoom chat shown, don't put it in

the Zoom chat because we do post the

complete unedited Zoom chat. We also

post the daily transcript of the audio

of our training every time. And one of

the reasons we do that is we want you to

be able to take that transcript and pull

that into your AI tools and be able to

find the things most relevant to you.

And uh so that's why we post all those.

So, those will all go up shortly after

it's available or after we're done, I

should say. I'm sorry. Uh, if you're not

already, please make sure you join in on

the OfferCraft training portal. This is

a great spot for connections, for

collaboration, for questions during the

training, anything like that. Also, we

have the replays posted here as well.

And if you're ever wondering what time

our events are at, you can go over to

the events tab, and not only are the

events listed here, but they also have

the appropriate Zoom links right there.

So, if you're ever wondering, you do not

need to register for those. You may, you

don't need to. You can simply click on

the link when you want to. And if you

ever are wondering where the other

members are, you can see all the members

right here over in the members tab as

well. So, that's where we're at for

that. Um, before I dive in, let me go

ahead and stop my share here a minute.

I'm going to actually bring Ryan up in

case you haven't met Ryan. It's going to

be a good time to get him introduced.

And uh oh, I forgot just a couple little

things on housekeeping while I'm waiting

uh to bring Ryan up. One, if you have

questions, please raise your hand when

we see you at the Q&A time. We will

bring you in. We are going to have Q&A

all three days. So, plenty of time for

Q&A. I also want to remind you that we

we bring you in muted and we're not not

because we don't want to hear you, but

we don't want to hear the dog or the cat

or the kids or the phone or any of that

type of stuff. if you would, unless you

are on the screen like I'm going to

bring Ryan up here. Please do stay ahead

and stay as um stay muted. There we go.

I'm trying to get my words here. So, let

me go ahead. Ryan, could you start your

video and then I will bring you up on

the screen here a minute? We'll

introduce you to everybody. There we go.

Awesome. And add spotlight. All right.

So, if you haven't met Ryan, guys, this

is Ryan. Ryan's part of our AI

mastermind. He's also been around on I

think virtually all the trainings we've

done. Uh Ryan and I had a great

opportunity in Dallas recently to go

over this entire framework. And I said,

"Ryan, I really think it'd be cool if we

trained everybody on this. What do you

think?" And Ryan was gracious enough to

license it all to us. So, we're going to

be able to share everything with you

today. Ryan will be involved in the

training as well, uh to answer

questions, especially when I get

stumped, which may happen. Uh so, Ryan,

thank you for being willing to join us.

Uh, I appreciate it greatly and I'm

looking forward to going through this

with you here. Um, let's see what else

we got. Oh, the other always need to

make sure that I introduce is Sher

Stockton. Sherry is with us and helps us

out manage so much in the in the back

end. She was here. I don't There she is.

>> Things move around sometimes. Yeah,

there we go.

>> So, Zoom, in case you've never run a

Zoom meeting, it's not difficult, but

the people tend to bounce around a

little bit when they mute. And so, uh, I

couldn't find Sherry right away.

Sherry's great. Sherry also has been

with us forever and ever and ever. And

we're thankful. Sherry's actually part

of this the team here and helps manage

the chat and everything else that goes

on. Sherry, just as always, I want to do

a call out and say thank you. And I want

to let everybody know if Sherry decides

to, she's the one person that has the

power to unmute and go, Jonathan, stop.

So, uh, she may do that at some point in

time. And Sherry, as usual, I'm going to

go ahead and make you a co-host just in

the event we have any internet

interruptions or anything else. you can

go ahead and maintain and run everything

uh until I can get back on. I shouldn't,

but you never know. Technology is what

technology is.

>> You got any words of wisdom for

everybody before we dive in?

>> I I I normally say this um but I as a

reminder uh the chat is the place where

you're going to get an answer from me

and not Jonathan. If you want Jonathan,

then you need to raise your hand. Um,

uh, a lot of people get distracted by

the cool stuff that's going on in chat.

Uh, as Jonathan mentioned, chat is

copied into the document. So, don't feel

like you need to hang out in chat

because you don't. It's really much more

important that you pay attention to what

Jonathan's saying than what I'm saying

in chat. So, uh, I would say if if

you're easily distracted, turn chat off

and, um, follow what Jonathan's saying

versus what's going on over there.

>> Awesome. Thank you, Sherry. And no, I

didn't pay Sherry to do that, but I

appreciate the kind words. So, awesome.

Let's go ahead and do that. On that

note, um, let me share really quickly. I

go back to my screen here, and let's go

ahead and share the Google document link

in the chat. You guys all should have

this already, but just in case anybody's

looking for it, we'll go ahead and

>> You want me to do it? I've got it right

here.

>> Oh, yeah. That'd be great. One note on

the Google document, by the way, you

guys are welcome to make copies of this.

It's not a problem, but it is a live

document. So, I want to en encourage you

just to bookmark it until at least a few

days after training is done. Uh because

it's a live document, we're going to be

adding to it regularly, and if you make

a copy, our updates won't propagate

through. So, just something to uh to

keep in mind. All right, with that,

let's go ahead and dive right on in here

to our little kind of walk through that

we're going to start with today. Most of

you know I don't spend a ton of time in

slides, but I do want to walk through

just a little bit to kind of set the

stage for us as we go through. And a big

part of it is all of you guys have heard

when it comes to building your business

and everything else, it's all about

hustle. I am not one of those people

that is anti-hustle, by the way. I work

my tail off and I'm proud of it and I

encourage everybody to do that. But AI

can help us leverage that hustle a lot

and that's super super important. And so

that's part of what we're going to talk

about today is how we're going to

leverage the AI tools and Ryan's system

in order to create an amazing offer for

you. Part of the problem with with the

hustle side is it just oftentimes takes

too much time. We never actually get

anything done. And one of my goals for

you, and I believe Ryan will say the

same thing, one of my goals for you in

this training is I'm hoping that with

the simple homework we give you each

evening, that by the end of the day on

Thursday, when we're done with this

training, you're going to have an offer

ready to launch or at least an offer

ready to validate. And we'll talk about

what I mean by that. I want to really

encourage you guys to follow along and

do that because see creating digital

offers and it's not all digital offers

here. You can do whatever you want, but

a lot of us are going to be creating

digital offers really is an investment

in your lifestyle. Most of us didn't

start a business just because we wanted

to work more hours. We started it

because we wanted a better lifestyle,

more things to do, more flexibility,

regardless of what that was. And one of

the really cool things about digital is

it gives you those flexibilities. You do

not, by the way, and as I mentioned, not

all the offers here have to be digital

offers. You may run a retail store and

you can use the same tools we're doing

here to create an offer. But a lot of us

are going to be creating digital offers.

And some of the benefits of those if you

haven't done one, and the reason I want

to encourage you to do that is you can

create digital offers that you can

create once and essentially sell

forever. There's no inventory. You don't

have to stock these on the shelves or

anything else because it's all digital

and it's all easy. The other thing is it

gives you location freedom. I always ask

in the beginning of these trainings

where you're at and most of you know I

tend to be in one of about two or three

different locations. But part of the

benefit of what I do and what I want to

teach you to do is to have that location

freedom to know that if you're selling

digital products, you can literally work

from anywhere in the world that you've

got an internet connection. And that's

just a tremendous thing, especially on

cloudy, cold days in the winter. Uh

regardless of what part of the

hemisphere you're in, it's always nice

to be able to get someplace warm and you

can still run your business, which is so

cool. And then the other part is

scalable. Um I will happily answer any

questions as I've worked to grow my

business over the last two plus years.

And I would have never imagined two

years ago when I got started on this

journey that we could scale to the level

that we're at right now and continue to

keep scaling. Digital products are

incredibly scalable. You don't need

warehouses. You don't need forklifts.

You don't need tons of of, you know,

staff to take care of things. You may

need some, but it's an incredible

scalable way to build a business. And

again, doesn't mean that's the only

option. I know some of you have other

offers in mind, and that's okay. But I

definitely want to encourage you to

think about even if you're a physical

brickandmortar store, what are some of

the digital offers that you can make to

people along the way?

So, why is this so important? Well,

because what we're we're really trying

to do is most of us have spent our lives

trading time for money. In other words,

we go to work, we get a job, they give

us so much money for the hours that we

put in, we're either getting paid hourly

or salary. And I want to work with you

to change that mindset into building

what we call business assets that allows

you to not charge by the hour any

longer, but to charge by the value that

you're bringing into your audience.

That's where you can generate lots and

lots of flexibility.

So, there's really two different

mindsets that we can take a look at

here, and we're going to talk about

those a little bit today as we go

through. One is what I call the grind

mindset, and that's really just simple.

It's continuing to trade hours for

dollars. You're walking in and you're

going to say, "All right, I'm going to

work 10 hours. I need to get paid for 10

hours." If that's the model you're used

to, it's hard sometimes to break out of

that. And I want to move you into what

we call an empire mindset, which isn't

mean you don't have to grow massive. I'm

not saying that by any means, but by

creating systems, you can create freedom

and you can then sell again based on

value instead of simply based on trading

your time for dollars. as long as you're

stuck simply trading your time for

dollars. And by the way, there's a lot

of businesses that do that. My digital

agency, we traded time for dollars. It

was always hard to get ahead because

there were only so many hours that we

could trade and there were only so much

that we could do. So, when we can start

putting systems together like we're

going to talk about with Ryan this week,

we can do a lot of really cool things.

So, uh Kim, I saw you asking about the

copy of the presentation. It is actually

already in here. So, if you go down

under resources here, day one training

slides right here, you can click on that

and it'll open it up. And for those of

you that are curious, I am using Gamma

for my slides. So, everything is online

and really simple to to do. So, by the

way, I should add that in the uh by my

ADD kicks in. So, if you're new to this,

sorry, I bounce all over sometimes. I

don't generally pay attention to chat,

but once in a while something will catch

my attention. All right. So, this is I

want to spend a little time here and my

slide didn't come up quite as big as I

wanted. So, um hopefully you'll be able

to zoom in and see this graphic. This is

really a big part of what Ryan's system

talks about. It's taking a look at your

expertise, things that you're good at,

things that you're then passionate

about, and then very importantly, things

that the market needs. When we put

together an offer, we've got to put

together an offer that meets all three

of those circles. So, these are our big

circles. your personal expertise, your

passion and the market need. Now in

between those we do have some other

things like marketable skills. Those are

skills we have that the market wants,

purposeful engagement, our passion and

what the market wants and personal

mastery, our passions and our expertise.

But it's this little spot in the middle

that background is orange. And I

apologize it's not any larger on the

screen. I thought I had brought that

graphic in a little bit larger. This is

where we want to place our offers. This

is the part we want to look at. So,

we're going to talk as we go through the

offer crafting about what are your

expertisees, what are you good at, what

are your skills, what are your passions,

what do you really care about, and then

what does the market need? Because it's

this little C right here, the the

purple, the the orange, and the green

where we can make money. But if we can

stay in the orange, we can do really

well. And so we're going to try to get

our offers into the that orange area.

Now, I know it looks like a small area

when we look at that. Here's the good

news. There's immense amounts of

opportunity in that orange area itself.

Part of what we're going to talk about,

and Ryan's going to talk in just a

couple minutes here about his framework,

but part of that framework is making

sure that you're putting together offers

that leverage your expertise, that

leverage the things you're passionate

about, because nobody wants to do things

they hate. and that the market wants to

pay for. And that's a big part of what

we're going to be talking about as we

dive in here.

So, we're going to dive into some market

research and stuff in just a moment.

We're going to talk about how to

identify things and where we want to go.

You may have heard the concept of a blue

ocean and a red ocean. If you haven't

heard of it, the difference is really

simple. Imagine the market, the offer

that you're making being something that

there's lots and lots of competition

for. Now, imagine for just a moment that

you're out fishing for sharks. If you're

in an area where lots of people are

fishing, literally the ocean can start

to turn reddish because of all the blood

in the water from the sharks attacking

the fish. But you want a blue ocean as

we're putting it together. That doesn't

mean there's no market, but it means

there's less competition. By the way,

don't get scared away of some

competition. That's good. But you want

to go out fishing when you can see other

boats on the horizon, not when you're

trying to figure out how to find a spot

in between two boats because there's no

room. And that's what we want to look at

when we start talking about our offer

and pulling those together. And part of

that we're and again I'm going to go to

Ryan in a minute because I'm getting a

little ahead of myself, but is analyzing

your competitors, identifying gaps in

what they're doing, and then validating

some of that demand. So Ryan, I'm going

to go ahead and bring you up and I can

go ahead and share your framework as

well, uh, when you want. But let me stop

my share here real quick a minute if I

can move my mice my mouse around. There

we go. Stop share, Jonathan. And let's

bring you up, Ryan. And if you wouldn't

mind, Ryan, take a couple minutes and

walk us through your framework. Do you

do you want to share the document so you

can run or do you want me to share your

document? Which would be better?

>> Um, either way.

Okay, I've got it right here. I'll just

go ahead and share it up. Uh, by the

way, guys, uh, the document I'm going to

share on the screen is also linked. Uh,

and it's live as well. Ryan and I will

be continuing to make updates to it. So,

again, uh, I would encourage you to, uh,

to do that. I'm Ryan, I'm going to turn

the show over to you to talk about this

framework and explain where we go with

it and what it means. Before I share my

screen, is there anything you want to go

over with everybody before we pull that

document up or should we dive right into

the document?

>> Uh, you go. you can go ahead and pull it

up. I just wanted to say hey to

everybody uh good morning, good evening,

good morning, good afternoon, good

evening, depending on where you're

coming in from in the world. And I just

wanted to say that uh speaking of

technology issues, uh when you were

getting ready to pull me up on screen,

Jonathan, my laptop was literally

melting down.

>> Oh no.

>> You and I were talking about

organization and my organized chaos.

Well, my Chrome tabs just took over. So

that's why I was uh calling in from my

phone when you pulled

>> Not a problem. Well, good job getting it

back online. Welcome to uh to live

presentations. It's always the way it

seems to go.

>> Yeah, absolutely. All right. Well,

without further ado, I'll dive right in.

So, all right. So, let's talk about the

framework. And Jonathan is sharing this

is actually my script. So, if it uh if

it sounds a little bit like I'm reading

from the paper, that's because I very

very nearly am. So, uh so yeah. So, all

right. So, before we dive in and really

get into the mechanics of the framework,

let me paint a picture for you guys. So,

you're probably here because you are

already successful at what you do.

You've built expertise and you maybe

even built a business around that, but

something isn't quite right. You've been

stuck, as Jonathan alluded to, trading

time for money. You've got more ideas

than you know what to do with, but you

have zero clarity on which one actually

moves the needle in your business. Which

one allows you to scale without adding

more chaos to your life? And this is

what this is what creates what I call

the overwhelm trap. You're paralyzed

with options. It's that analysis

paralysis. You're secondguessing every

decision that you're trying to make. And

in the meantime, nothing in your

business is actually moving forward. And

so that's why I created something that

is an AI powered escape plan. It's not a

motivational system. It's not a mindset

hack, but it's a strategic methodology

that replaces guesswork with actual

validation. It replaces blind hope with

buyer psychology. And today and through

the next the course of this training,

we're going to break down exactly how it

works.

Over the uh we're going to deep dive on

two core phases. So phase one is how to

validate your idea before you waste any

time building it. Phase two is how to

build and launch fast. once you've got

that validation piece completed and by

the end you'll understand the exact

system and why each piece is critical.

So let's start with the biggest mistake

I see entrepreneurs make. They skip

validation entirely. They fall in love

with an idea and immediately start

building and months later they're

wondering why nobody's buying. So phase

one answers one critical question.

>> It's it's this I is this idea actually

viable? and you need to answer that

before you invest any time or money

building it. So, we'll use an AI offer

validation framework. It's a

decision-making system designed to give

you clarity on who you're serving and

what they actually need, certainty that

your offer solves a real and urgent

problem, and a green lit idea that you

can confidently move forward with. So,

let me break it down. Let me break down

how that actually works. Step one is

what I call listening smarter. So,

here's the thing. Your audience is

already telling you what they need.

They're typing it into Google. They're

typing it into Reddit to Kora. They're

venting about it on Facebook groups and

LinkedIn posts. But the problem is that

most people don't know how to extract

that intelligent if that intelligence

efficiently.

That's where AI becomes your strategic

research partner. So we'll use tool you

can use tools like chat chippy claude

perplexity

um not uh not to ask what should I build

but to uncover the exact language your

audience uses to describe their pain and

desire. So you're mapping their

frustrations, their failed attempts and

their dream outcomes. And all of this

becomes your market clarity snapshot

which is the foundation of everything

that you'll build.

Once you've got that market clarity,

step two is pressure testing your

concept. Think of this like a beta

launch, but without building anything

yet.

You'll you'll

you'll use um AI prompts to simulate bio

responses. What objections would

somebody raise about this offer? Does

this create urgency or is it just a nice

to have? What's missing that would make

this irresistible?

What you're really testing for is what I

call buying energy. That pull, that

urgency, that I need this right now

feeling. If your simulated feedback is

lukewarm, your real buyers will be too.

If it reveals fatal flaws, then you're

you've just saved yourself months of

wasted effort. This phase ends with one

of three outcomes. The green light. This

idea has legs. Now move to phase two. Or

refine. We're close, but the positioning

needs adjustment. Or kill it. this isn't

viable. Let's pivot before wasting

resources. No guessing, no hope, just

datadriven decision-making. This really

is a science. So, that's phase one,

validation before building. Now, let's

talk about what happens when you've got

a green lit idea. So, you validated your

idea. You know there's demand. You know

it solves a real problem. But here's

where the next bottleneck shows up.

Blank page paralysis and perfectionism.

I know this because I'm guilty of it all

day, every day. Most people think,

"Okay, now I need to build this thing

perfectly before I can launch." They

start mapping out 50 modules, designing

the perfect funnel, creating every

possible bonus, and 6 months later, they

still haven't made a sale. Phase two is

designed to prevent that entirely. It's

this is where we're going to uh rapidly

build our digital offer. And it's built

on one principle, ship fast and refine

later. We're using agile methodology to

focus on launching a minimal viable

product or a minimal lovable product as

Jonathan has coined. Not a perfect

product, a viable one. To keep you from

overbuilding, we structure the offer

using the four P method. The problem,

what specific pain point are you

solving? The promise, what

transformation are you delivering? The

path, what's the step-by-step journey to

get there? And the package, how are you

delivering? How are you delivering this?

Is it a course, a cohort? Is it

templates? This acts as a scope limiter.

You're not creating everything. You're

creating version 1.0.

The thing that gets you paying customers

who can give you real feedback. Then you

execute what I call the MVP sprint map.

This is this is a rapid nofunnel launch

road map. You're not building

complicated automation. You're getting

it in front of your audience directly

with a clear offer. The goal is to get

your first version out and selling in

about 7 days. Fast enough to maintain

momentum, but structured enough to avoid

chaos. And throughout the process,

you're leveraging AI implementation

GPTs, tools like the tools that

structure your offer, uh, write your

positioning copy. These aren't replacing

your strategy. They're accelerating your

execution. They help you build faster,

communicate clear, and ship before

perfectionism kicks in. But here's what

phase 2 is really about. It's not about

providing the model. It's not about

proving the model works with real

buyers.

Excuse me. It's about proving the model

works with real buyers. Not with

assumptions, not with months of content

creation, with actual transactions that

validate your pricing, positioning, and

delivery. So that's the phase where

that's the framework at a high level.

Phase one again is validate your idea

before you build. Phase two, build and

launch fast. Once you've got validation,

this moves you from idea chaos to to

strategic clarity, from guessing to

datadriven decisions, from endless

building to actual revenue. Now, what

we're going to do is go deeper into each

phase. Jonathan and I will show you the

exact tools and the decision frameworks.

You'll see how this works in practice,

not just theory. And by the end, you'll

have a clear understanding of how to

apply this with your own business. So,

let's dive in. I'll turn it back over to

you Jonathan.

you're on mute.

>> Thank you. That was awesome. I

appreciate that. Before we dive in, by

the way, tons of amazing feedback. I

know you can't see it all because you're

busy reading the what's going on, but I

want to take just a moment for those

that aren't as familiar with you, I want

to talk about just a couple of things.

One, I'm going to ask you just a little

bit about some of your product

development history because you've got

just an amazing history there. And I

think it's important for people to

understand that this isn't just

something that you created with chat

GPT. I mean, I know you leveraged AI to

put this system together, but you're

bringing your experience. You're

amplifying your skill and excuse me,

your skill and experience here. The

other part I want to talk a little bit

about, and this is one of the things

that has me so excited about putting

this offer program together.

We all can think of offers, but the

problem with those offers often, and you

referred to it, is we start falling in

love with them before we find out

whether anybody else loves them. And the

validation framework that you've put in

here, I think, is absolutely stellar.

So, before we dive into that, would you

take just a couple minutes and tell

everybody a little bit about your

background because you've been on some

major major product launches and worked

for some massive products and companies.

And I'd like just to give you an

opportunity to please, I know it's not

you, but toot your horn a little bit and

tell us about some of the experience

that we're amplifying here in the

training that you're bringing to the

table.

>> Absolutely. Um, thank you, Jonathan. So,

um, just a little bit about me before I

dive into my experience. I have always

been a nerd at heart. Uh, I have been,

you know, the early adopter of bleeding

edge technology since I was a kid. Uh

and that was that that changed for some

reason with AI. Normally I would have

been the person who was all over AI as

soon as it came out. Um but I was

absolutely miserable in uh my previous

career. Um not because of what I was

doing or who I was working with, but

because of the container that I worked

in and the company uh that I worked for

and the way that their culture uh treats

people who are overachievers. So it's

just like there's there's always more

that they they hand you. There's there's

never an an end to that. And so um I

just wanted to take a moment to say that

that is what led me to where I am now

and to um exiting the corporate world

and starting my own company. And uh my

first experience with AI or one of the

very first experiences with AI was uh

tripping and falling into Jonathan's

orbit uh when I was um started to get a

little AI curious and his group popped

up in my Facebook feed and let me just

say that the rest is history. So um

thankful for that uh more than more than

I could ever convey to you Jonathan. So

all right so a little bit about me and

my more specifically about my background

and how it applies to what we're

teaching here over the next three days.

So, I spent roughly two decades inside

of a Fortune30 technology company. I

built um I I I led and oversaw the

building of seven, eight, and nine

figure products. I really learned how

big organizations turn revenue uh turn

ideas into revenue through clarity,

smart prioritization, and validating

before they build. So, you'll you'll

hear you'll see that theme of validation

uh is definitely relevant.

So now I'm using that same playbook uh

adapted slightly to help entrepreneurs

who have hit their ceiling much like I

did in the corporate world. Uh and my

clients are people who are great at what

they do but they're stuck in models that

eat up their time and energy. So I help

them transform their expertise into

scalable digital product offers and

offer ecosystems uh so that they can

avoid burning out. Um so through my

flagship program um let me let me skip

ahead here a little bit. So it's the

same discipline framework that I used at

those Fortune30 companies uh working

with companies like Verizon, Apple,

Amazon, Samsung translated into um

translated for small business owners who

are ready to grow smarter not harder. So

um just to give you guys a little bit of

a a snapshot of the types of of things

that I worked on. So uh one of the

biggest projects that I'm uh most proud

of it I was given the opportunity to

replace Salesforce as a CRM service um

for all of the Verizon consumer group.

and we built a homegrown CRM system from

the ground up that all of our consumer

employees used to interact with

customers um literally from A to Z from

idea uh to launch and refinement. So a

lot of the principles that you guys are

going to see throughout this training

are the same things um that are that are

critically important when we built that

platform. We really if you if if you

wanted to get employees who work in

retail stores, in call centers, in uh in

chat uh with customers, you have to give

them a good reason to use the tool,

which uh you really have to make it um

userfriendly and attractive and build it

around the way that they like to work.

And a lot of the same is true when

you're building uh digital offers for

entre uh for clients for B2B for B TOC

whatever the case may be. Um it's not

just about what you're building but it's

how you're building it and it's the

container that you're putting it in. So

very quickly um

I found that um those skills and uh the

the skills and knowledge that I acquired

over that over the course of that

career, it translated very beautifully

um into this world. And the thing that I

uh don't miss is all of the corporate

bureaucracy and and the rest of it. But

um the things that translated that I do

enjoy are working with people. Um,

people are the best part and helping

everybody uh out there in the

entrepreneurial world to really uh live

the life that they set out to live when

they got into owning their own business,

which is leveraging what you're best at

so that you can live the the life you

want to live from wherever you want to

live it and with the people you want and

not have uh your business consume you.

So, um, sorry that was a little

longwinded Jonathan but uh that

>> that's okay. I appreciate

>> Well, and and this is important because

again, I want everybody to understand

what you're bringing to the table here.

There's a reason that I asked you to do

this training and sit down with me. I

put together a lot of offers, but you've

actually structured it in a way that

makes a tremendous amount of sense. It

fits in with what I've done as well. And

I I know again just from talking to our

community, it's one of the things that

people struggle with. We get ideas, we

know where to go, and then all the

things you talked about up front, we

fall in love with our own offers or

we're not sure about our own offers. And

so that's what we're going to talk about

and kind of walk through as we go

through these three days. All right,

let's go ahead and go back into real

quickly. We're going to go back into the

screen share and I'm going to walk you

through a couple more slides before we

dive into a little bit of actual direct

work. Um, so we were just talking about

the blue ocean, the red ocean. Again,

the the theory there is you don't want

to be in an empty ocean that has no fish

in it and no boats, but you want to find

a way to angle yourself towards a unique

delivery on what you're doing. You don't

have to be the only one in the market,

but we want to find a unique way to do

that. Today, I want to also talk to you

about two people that have actually

they're here in the in the call today.

They're in the class uh that have

actually followed the system and been

very successful with it. I'm not going

to ask them to talk because I didn't

tell them I would, but uh they may jump

in anyway knowing who they are. Um but I

want to go ahead and that was not a

slap. That's because I I love them both.

Uh but I want to talk to you briefly

about Shannon.

>> What?

>> Yeah, exactly. Thank you, Shannon.

Uhhuh.

>> So Shannon is is one of these real

success stories. Shannon has two other

businesses that I know of in addition to

what she started. And she basically

said, "You know what? I need some other

ways to bring in revenue for my

businesses because sometimes certain

businesses are thriving and other times

they go through seasons when they're

not. And I know in her case, she lost a

lot of funding for one of her businesses

and that made a need for her to find

some more stuff. She fell in love with

AI imagery and she has actually followed

through this exact same system, put it

all together, and in the last 90 days,

guys, this is amazing. The last 90 days,

Shannon won't toot her own own horn, but

I will for her. She's sold over 520

training classes and she's launched a

brand new mastermind that's already got

18 members in it. Guys, that's in 90

days.

All that Shannon's great, don't get me

wrong. I don't want to take anything

away from Shannon, but the biggest thing

that Shannon did is she simply took

action. She took she did something. She

didn't sit on the sidelines and think

about it. She went ahead and launched

it. And since Shannon's already spoke

up, I'm going to ask her to share this.

Shannon, would you say that you launched

with a perfect course or did you launch

and with that minimum lovable product

and grow and refine from there? I know

the answer, but I'd like you to tell

everybody else.

>> I think everyone um maybe even you,

maybe not, but I think everyone would

like to take their first whatever. Even

Picasso would probably have liked to

thrown his first painting away. And I

think that's okay because that's the way

you learn. No one drops out of the sky

perfect. But what was super helpful for

me is like Ryan, I fell into your orbit

and you were super supportive and I had

your model to follow and then Ryan kind

of put the guard rails on me and went,

"Okay, how about this?" Because I'm

like, you know,

and I know you understand. So, you know,

it's um everything is a work in

progress. And I learned from you and

from him to just try to be myself. And

if you're authentic and you mean it,

then you know if you find your audience

and you have enough good people around

you to kind of direct you where you're

going, you know, you can have success.

But you will not have it if you do not

execute. So, you know,

>> absolutely.

>> Absolutely.

>> Awesome. Thank you, Shannon. I

appreciate you taking it. And again, I'm

not sharing this with you. I'm believe

it or not, I have nothing to sell you

guys here. You're already in the

training. This is what I wanted you to

buy. I want to just show you that there

are members here in the community that

are being successful doing this. It's I

think it's incredibly powerful for you

to be able to do that. I could talk

about Sherry Stockton. She's done the

same thing. I haven't necessarily asked

her, so I won't go into great detail

about that, but Sherry's done the same

exact type of thing. And then I want to

share my screens. You some of you may

may recognize this next bald fellow. Uh

this is Clay, by the way, if you haven't

seen my latest cartoon of Clay. Yeah,

his chin's just a little bit bigger than

it may be in real life. um and had a

little smaller than it is in real life.

Clay, we love you. But Clay has done the

same thing. He's Clay owned a title

company, still does own a title company

and but wanted to do some other things

and really found he had a brand new

passion. If you remember back to that

graphic where we talked about expertise

and passion and market need. Clay leaned

into that passion side, found a need,

and has already created a brand new

business. He's got his first training up

and running. He did it in less than 30

days. He's had multiple trainings since

then and he's in the process of

launching a paid community. All again in

about 90 days, maybe 120 days, but in

that same basic time frame by again

doing what we talked about and taking

action. That's so incredibly important

to take action. And I just wanted to

share what both Clay and Shannon had

done uh for that. Let's see. Is Clay on

here? I gave

>> he's here.

being really he's being really quiet.

That's why I wanted

>> Yeah, that's me. I'm very shy.

>> Yeah. So, I since I gave Shannon a

chance, I should probably give you a

chance. Can you in 30 to 60 seconds? And

by the way, I did not prep Clay or

Shannon for this. Can you tell us just a

little bit about what you've done and

how developing a good offer has has been

beneficial for you?

>> Yeah, definitely. Um, the big thing for

me was like just going from idea to

execution. I'm big on ideas and short on

execution. And it was really helpful.

The other thing that and I I feel like

Ryan was trying to describe me when he

said um that you you're you're not

listening to your audience. Like you're

trying to force your solution and not

try to solve their problems. Um, that

was super helpful to change the mindset

of I have an idea, let me execute it

instead of maybe I should run this

through my ideal client first to see if

it's actually effective. That was a huge

mindset shift. And then also just

putting me on the clock and saying

instead of saying I'm gonna launch in

some time in the future that's not

really defined, putting it on a clock to

say okay let's get there design the

minim min minimum v product and launch

uh was such a huge boost.

>> Awesome. Thank you Clay. I appreciate

you taking a moment to share that. I

know and again kudos on doing just an

incredible job there. Uh, I know some of

you guys are wondering, well, what does

this look like and how much work do I

have to put in? It really depends, but I

want to give you guys four options that

you may want to consider instead of

putting together a massive offer to get

started. I know Ryan would likely

recommend this. I'm absolutely

recommending this. You want to come up

with that minimum lovable product, often

referred to as a minimum viable product

that your audience might buy. And here's

just four things that it might look

like. There are other options, but it

might look like a live workshop. Imagine

your first offer just being a 90 minute

Zoom meeting that you go in to teach

somebody about how to solve a specific

problem that you know how to solve. 45

60 minutes worth of training, 30 to 45

minutes worth of Q&A. Everybody's happy.

You you get to break that ice, so to

speak, and you get to put that first

offer out there. One of the things

throughout this training we're going to

talk about is putting that first offer

out there. Remember when when if you've

ever watched a baby learn to walk? They

didn't just hop out of the cradle and

run around the house. It may seem like

it, but they didn't. They first began by

rolling over and then they began by

crawling and then they pulled themselves

up on furniture and then they took one

or two steps and fell and one or two

steps and fell and then a few days later

they were running around the house. But

that's the same way that the same

paradigm that you need to follow as

you're going to build your offers out.

We need to start with simple offers that

you can execute on easily. Build your

confidence, build your audience at the

same point in time, and then continue to

move forward. Shannon sold over 500

courses. And no, no knock here, but she

doesn't have over 500 clients. She's got

over a hundred and some clients that

have bought multiple courses. And so

having multiple offers for the same

audience can also be really, really

beneficial. Maybe you do a challenge

training. I call these trainings these

three-day trainings we do challenge

trainings where you're literally guiding

through some quick tangible results just

like my goal for you is by the end of

the day Thursday to have an offer that

you're ready to validate and we're going

to talk a lot about that tomorrow that

that you have that as a deliverable.

Maybe it's a mini course, maybe it's

just some templates that you've got or

custom GPTs that you want to sell or

something along those lines. Your first

offer needs to be a quick win offer.

doesn't need to be something terribly

complex. In fact, and it shouldn't be

something terribly complex. So, I want

to talk to you just a moment about

validation because that's been a big

part of what Ryan's talked about and

I've seen a lot of you guys commenting

about the validation part. That's cool.

How do we do that? It's a very simple

process and we're going to actually give

you three GPTs to help out with this to

do this. The first one is what we call

the competitive edge analyzer and I'm

going to go into that in just a couple

minutes. I'm going to show you how it

works. That's where we figure out, we

brainstorm, we try to understand, we

find those areas of your expertise,

those areas of your passion. Where do

those fit in? And how might we align

that with something that the market's

interested in? Then we move into our

validation survey architect where we're

literally it's going to help you ask

your audience which problem they'd pay

to solve. right now. Keep in mind, no

matter how great your offer is, if your

audience isn't willing to pay you for

it, then you can't pay the mortgage and

buy groceries. So, you need to find an

offer that people are willing to pay you

for. And then once we've done that,

we've created that brainstorm, we've

come up with a minimum lovable product,

we've validated it, then we're going to

talk about how do we launch that? And

I'm going to give you two GPTs to help

in that process. One is our one-page

offer planner. It literally that's not

creating a landing page, but it's just

putting it down, making it simple for

you. You've got to be able to explain

your offer simply in order for people to

understand what it brings. And then what

we call, Ryan calls the MVP. I threw in

MLP for minimum lovable product. By the

way, I stole that from a conference I

was at earlier this year. I loved it

when they talked about not minimum

viable, but minimum lovable product. And

then we're going to talk about how you

create that and define what that minimum

product is for you to go to market with.

And I think almost everybody on the call

here is probably suffered from that spot

where you're spending too much time

shooting for perfection. So that MVP MLP

definition specialist is going to be a

really really important step. Really

important step.

All right. Uh let's see here. I think

that is the last of my slides for here.

So let's dive into our GPTs and talk

through them just a little bit. So first

one we're going to share is our mindset

blockbuster. This is about basically

busting your mindset block. I am not

going to demonstrate this one in great

detail because this one is going to

literally interview you, try to figure

out where you've got those mental blocks

and help you get past them so you can

create your offer. If you don't have any

mental blocks and there's nothing

getting in your way in your head from

doing this, then you may skip this one.

It's not a requirement, but I know I

have this almost every time I launch a

new offer. I've got reasons why I'm

believing it won't work and this tool

can be super effective. Just as a

reminder, literally come in and press

the start button and you'll be able to

walk through it step by step. The one we

are going to spend a little bit of time

on is our quick win offer generator. And

this literally takes you takes your

competitive edge, the things that you're

good at and passionate about, and helps

you come up with five to 10 different

fast launch product ideas. This is not

about building a brand new house. This

is about putting, you know, redecorating

a room. In other words, this isn't going

to be your ultimate offer, the thing

that that you upsell everybody into your

high ticket offer. This is those fast

ideas that you can launch with. We want

to create momentum here in the training.

And so that's a huge part of what we're

going to do. And then we're going to

walk through that. So I'm going to press

start and we're going to actually walk

through. Let me ask you this. Is there

anybody that would like me to do this

with you live? I can do a demo, but if

anybody wants to, I'll literally walk

through it with you here. Everybody will

get to see, but we'll give you that

opportunity that we got. Okay. I just

saw there may be others. I saw Bill Rap

said he's in. I know Bill. So let's go

ahead and bring Bill up on the call. And

Bill, if you would, I'm going to work

with you through this. If you don't

mind, you can help me answer. So, go

ahead and unmute if you would, Bill, and

let's go ahead and talk through this.

So, we're dealing with Chad GPT. Just as

a reminder for everybody, that means

it's likely to be slow because they've

been a little slow lately, but that's

all right. Uh, we'll work through it.

So, Bill, if you can just help me out

with this, um, we're going to ask you a

couple questions and and move forward.

So, let's just say continue. There we

go. And we'll get started. And then

Bill, I'll just ask you the questions.

You give me the answers and I'll do my

best to go ahead and get those typed in

here. All right. The wonderful waiting

world of chat GPT. Let's see where we

go. Come on. That little heartbeat's

thinking for us. I don't know if you've

ever noticed chat GPT is always slower

when you're live on a Zoom call. It's

just the way it works every single time.

All right, let's see here. Good to know

has a a heartbeat.

>> Yes, somewhere in there it does. So, um

while this is coming up, Jacqueline

said, "Are there going to be um Google

gems for these?" Not at the moment. And

the reason is is Google gems are wide

open from a security standpoint. So,

we're working on that. We're working

with some really smart people to try to

figure it out, but right now they're

just going to be GPTs. So, so Bill, if

you can for me just kind of describe to

me what's your unique advantage

something along the I help overworked

entrepreneurs turn their expertise into

scalable digit projects using workflows.

I know that's not you, but what would

how would you explain your unique

advantage there?

>> Um, you know, I'm kind of in split in

two areas. I'm in real estate as well

and so

>> um

>> I work with the buyers and the sellers

to do their real estate deals, but I

also work with real estate agents to um

who are entering the market, new to the

market or new to the marketplace uh as

they relocate to get started in their

business. So, it's really getting them

back

into uh

client acquisition and transactions.

So you're working with other real estate

agents then at that point, Bill, or are

you working Okay. Yep. So I work with

real estate agents

>> to help them get new buyers. Is that

correct? And and listings.

>> New buyers and new sellers. That's

correct.

>> All right. And you talked Mar and two do

you prefer writing, recording or

something else when it comes to how do

you like to create content which you

know video audio word written word?

What's your favorite way to create

content? You

>> know I actually like video. Um I get

bogged down with the editing after the

fact and that tends to get to be a

little bit of a roadblock.

>> We're going to say exactly that. And

this is the way I want you to answer

these, by the way. If you're going

through, um, don't, you know, be honest

with it. But if you've got concerns like

this, I love video, but I get bogged

down with the editing, then let's let's

share that so that the system knows that

as it's walking through. And then, uh,

Bill, have you created any offers

before? Any courses, templates,

workshops, anything of that sort.

>> No, I haven't. It's been one-on-one

training as they come up. So,

>> perfect.

And again, we want to share that. Keep

in mind the more information we can give

the better. We're going to go through

this quickly with Bill. And by the way,

Bill, thank you for letting us do this

with you. I appreciate it.

>> But let's let's see what we get here.

So, it's going to restate what it's got

to make sure it's understanding you.

Sometimes it will assume something it

shouldn't. When that's the case, refine

it before you go to the next step. Let

it know where you're at. So, we've got

some basics here that looks correct. Uh,

and then given this, your best fit

digital offer formats will be things

like mini courses, workshop replays, or

swipe file template bundles. All easy to

produce, high value for agents, and

simple to deliver without heavy editing.

So, now let's go into some idea

generation. Um, so a couple questions.

When agents come to you, Bill, what's

usually their biggest struggle? Leads,

getting leads, converting leads, or

standing out their personal brand.

What's their biggest biggest thing that

they struggle with are those three? This

is really great because it's actually a

progression of each of those. Um,

>> okay.

>> You know, is there as they're just

coming into the market? It is generating

leads, knowing where to find them and

getting beyond just their little family

and friend network that we know they're

not all looking to sell a home or buy a

home right now. So, they need a wider

pool.

>> All right. So, we're going to go ahead

and and say is this actually it's

actually a progression of each of those

in that order and then ultimately

getting known beyond their small family

or friends network. Is that accurate?

>> That's accurate.

>> Perfect. All right, let's dive in, see

where we come again. If you're wondering

what's happening behind the scenes,

we've actually used Ryan's framework

behind the scenes, trained this GPT on

it. So, it's going to walk you through

that across the board. So, here we go.

Um, it's given that here are seven quick

win concepts. Now, Bill, as we go

through these, I know you know this, but

I want to say it's for everybody. You

may not like all seven of these, but

we've been doing this now for about four

minutes, and we've already got seven

ideas that we could possibly launch. As

we go through these, I'm going to ask

you to pick one or two, Bill, that that

kind of resonate with you, and you go, I

think I'd like to do that. So, I'll just

read these off. The local lead

launchpad. Agents don't know how to

consistently attract new leads. This

generates 10 plus local inquiries in 7

days using a simple community magnet

video and posts. You pre-build video

prompts, give them Canva post templates,

give them a daily posting plan, and then

they obviously execute on that.

Something super simple. Number two, a DM

to deal conversions. You convert more

direct messages and calls into clients

with uh proven conversation frameworks.

an authority accelerators challenge

where you build their local authority in

10 days using personal brand posts and

locally engaging content. Obviously all

three answering those first three. The

fiveminute listing funnel. A lot of

times agents waste a lot of time. How to

build a simple home valuation funnel in

under five minutes using AI and Google

forms including a walkthrough video,

copy and paste scripts, even templates

and things like that that you then

provide as part of the training. Now,

keep in mind these are not designed, if

you're thinking, these are simple. These

are not designed to be Bill's end all be

all offer, but these are starting

offers. Something we can do to get into

that pool. The referral revival kit.

Agents rely on cold leads instead of

reactivating past clients. Turn your old

contact list into referral gold in one

weekend. Three activation message

templates, a loyalty loop follow-up

system, and some sample video text to

send. Uh, almost done. We got seven.

Here's number six. plug-and-play listing

presentation, making sure that they give

the right type of presentation to their

customers, uh, Canva and Google Slide

presentations, a short video on how to

deliver it, and then a boing bonus

closing language cheat sheet that you

give them. And then last idea is reels

for realers, 10 days to visibility.

Agents know they should use reels, but

they freeze on camera. Here's 10 simple

lowedit reels that they can get noticed

by locals with some copypaste hooks that

you give them. Recording examples and a

basic hashtag or geoteag guide to get

them started. Any thoughts uh from your

perspective? Any one of those stand out

more than another? Bill,

>> I like one, three, and five. Seven

integrates into one of those as far as

the bit the visibility and everything

else. So one, three, and five with an

integration of seven into that process,

I guess.

>> All right, perfect.

So, we're just going to say that and

it's going to now reevaluate. By the

way, we skipped over this. It actually

gave us its top three recommended ones,

which are similar to the ones that Bill

picked. Don't worry, again, if you

disagree with chat GPT as you're going

through, the goal here is to tell it

what you want. Remember, your best offer

is a combination of your expertise, your

passion, things you're interested in,

and what the market wants. If you just

have what you're in, what you're good

at, and what the market wants, then

you're going to burn out because you're

not going to like what you're doing. All

right. So,

it came up with a new concept, a 30-day

local fame system. Help real estate

agents go from invisible to in demand in

30 days without running ads, without

hiring a VA or editing a single video.

Based on the realtors I know, Bill, I

think that that line right there would

probably convince some of them that was

pretty cool.

>> Yeah.

>> Um, phase one, reels for realers. Build

local awareness with 10 plug-and-play

real prompts filmed raw with no editing.

Daily posting guide and a hashtag

strategy to give them what to do so they

know what to do. The no like and trust

post templates that you would create and

a visibility tracker worksheet. The

outcome agents show up online and become

recognized in the local feed. You could

sell that for as little as 47. I think

you could probably sell that for a lot

more than that personally. Phase two,

your local lead launchpad. turn that new

attention into a buyer seller

conversations, some short training

videos, some Canva templates, and a

quick start calendar, another standalone

offer, and then your referral revisor,

I'm sorry, referral revival kit, and

last but not least, a combined offer

option that gives them all of that

together uh in kind of a one-time MVP.

By the way, when the pricing comes out,

guys, sometimes chat GPT is going to be

low, sometimes it's going to be high.

Don't hesitate to figure this out as

part of the validation that we're going

to go through. Bill, would it be fair to

say at this point in time when you look

at these that this combined offer would

probably make the most sense for you or

am I jumping ahead?

>> Nope, it does. That makes a lot of

sense.

>> It makes a lot of sense. I I would not

recommend building it that way. However,

>> I would

>> Yeah. So, give us give us your thoughts,

Ryan.

>> Yeah. So, I think all of those those

offers are outstanding and uh in theory,

right? But the important thing is and

they might sound good to you, Bill. The

important thing is which of those are

going to be which of those issues that

are solved by your products are the most

painful problem that you can solve in

the shortest amount of time for your

ideal customer. And that's the one you

want to start with. And you want to

validate them one at a time. And as you

validate them, you can start to compile

a larger offer. But if you have a large

offer that's full of things that people

don't want, it's not going to sell. So

that's what I would add.

>> Yep. Abs. Absolutely.

>> Step by step, you validate each one and

then you can bundle it together later as

it's proven.

>> Yeah. And before you know it, you have

you have a mid-t offer or you can bundle

that together with a high ticket offer

where you might coach or mentor or

whatever that might look like. Whatever

fits into your life, you know, right? We

want we want the high ticket offer to

fit into your life, not the other way

around. So absolutely

>> makes sense. But the goal here and and

thank you by the way, Bill and Ryan. The

goal here is to come up with some ideas.

We went in about 5 to 10 minutes from I

don't know if Bill had any ideas or not.

I didn't ask him. But to come up with

some ideas of things we could do. And

now, just as Ryan was saying, now we've

got something we can go out to the

market and we can try to validate and

figure out whether or not that makes any

sense or not. And that's actually where

again this can come in because this fits

in line with our quick wins and that's

our competitive edge analyzer. We're not

going to go through that due to time

today. But if you're trying to figure

out where your unique market edge comes,

this is going to evaluate your skills

and your passion and those market gaps

to figure out where that fits. And then

I think it's the next step after the

quick win. You come up with some quick

win ideas. Now come over here and feed

that into this and say, "Okay, based

upon my skills, based upon my

experience, based upon what I know and

my passions and the market, is this an

offer that is going to make sense?" In

other words, can I develop that

competitive edge for one or a

combination of these offers that you

came up with? Remember, not every offer

is going to be perfect. Not every one of

these are you going to implement. I have

tons of ideas that I've never actually

pursued, but it's to start getting those

ideas so that you can take action.

Again, I'm going to sound like a broken

record, but my goal here everybody is by

the end of this training, I want you by

the end of the day, Thursday, to have an

offer that you're ready to start

validating. Maybe one that you've

already validated if you've moved ahead,

but at least an offer that you're ready

to start validating so that literally

next week you can be launching and

putting money in your pocket. Nothing

will encourage you to keep moving

forward like getting some quick sales

and putting some money in your pocket.

All right, so that is the three things

we're going to cover today. Just as a

quick recap for everybody, we went over

three GPTs. The first one, if your

mindset's right, you don't have to worry

about it. You can skip it, but if not,

it's there for you. And I know it's

something that I need and it's something

I wanted to include because I regularly

need to get that selft talk out of my

head and work through that. So, we've

got the mind mindset mythbuster there

for you. I said that the mindset

blockbuster. Sorry. Then the quick win

offer generator. Coming up with some

broad ideas that you can pursue. And

then the next one, which we did not go

into today due to time. I want to make

sure we got plenty of time for Q&A. But

that is diving into that competitive

edge analyzer where it's going to learn

more about your skills, your passions,

and what you want to offer and try to

determine whether or not you can create

that competitive edge to find a way to

sell that by validating your offer. All

right, so with that, we're going to open

up for Q&A. Ryan and I are both

available. Excuse me if I have hiccups.

Uh so we're going to start with Simron

and I'll bring Ryan. Actually, I'm Ryan,

I'm gonna go ahead and bring you in

because I just have a feeling that uh

we're going to need you on a regular

basis here. So, you and I'll just be up

on screen and then uh we'll dive in to

answer questions as they come up.

Simron, you're first. What's on your

mind?

>> I had actually put up my hand for the

demo, but um so you would um suggest

that we put everything that we know as

our expertise in this and then go from

there. Well, I always get worried about

the everything word because that that

implies too much. I I would definitely

part of the competitive edge analyzer

when you go into that, it's actually

going to ask you some questions about

the things that you have experience in

and all that, but I would encourage you

to to give it at least your big buckets

of information. Ryan, how would you do

that? I mean, everything, like I said,

scares me, but what how do you recommend

people get started as they try to figure

out their expertise portion of that

three-legged stool? Everything is a very

strong word. So, I'd be cautious with

that. If if by everything you mean the

list of all of the things that you're

passionate about that you could see

yourself pouring your time and energy

into, then that might be okay. And if

you're just completely lost and you have

no earthly idea what the thing might be,

uh, I would go into the competitive edge

analyzer. I would enter all of your

hobbies, all of your skills. Uh you

might even go so far as uploading your

resume. I've done that before and it

actually uh gives a pretty interesting

uh foundation for having that

conversation with the GPT. But if you're

not sure what to do, it's okay if if you

you're really not sure what the thing

is, it's okay to start broad. But I

would always go into it with a goal of

really trying to hone in on what is the

intersection of the three things that

Jonathan showed in the ven diagram

because that's really what you want to

zone in on to accomplish the goal, which

is to do something that's scalable, that

you can live with, that isn't going to

burn you out, and it's also going to

help you make money without taking up

all of your time.

Excellent. Excellent. I appreciate that.

All right.

>> Thank you.

>> Thank you, Simron. I appreciate you

asking that question. That's a that's

I'm sure a very common one. All right.

Next, we have up I can't see the screen,

but owner. So, welcome to this the call.

What can we do for you?

>> Joanie, I'm having technical difficulty

right now with my screen. So, it's I'm

probably not even on camera right now. I

don't know because I can't see you guys.

Okay.

>> You You look and sound great, though, so

it's all good.

>> Well, thank you. I am um doing I've

taken a bunch of your courses, Jonathan.

I love taking your courses. Thank you

for collaborating with other people to

bring more to the conversation. I love

this. This is right in my wheelhouse. I

have developed a a challenge that I'm

going to be putting out to a group, a

private group that I have and um then

pushing it out farther. I took one of

your other classes and I decided not to

launch the the challenge yet because I

wanted to create a custom GPT which

would be me as a reflective supervised

coach

>> taking them through this 31-day

challenge. So, I uploaded the uh

calendar and everything, all of my

prompts into my GPT and I was running it

a test and it would the GPT was running

fine with it until probably almost to

like the 25day mark and it just kind of

went haywire. It wasn't reading the

calendar. It wasn't giving me the

prompts that it was supposed to be. Just

wondering if there's something maybe

that I'm missing with that. And then

also with that being the challenge, is

there something else that maybe I'm not

thinking of that I could add on to that?

I figured the challenge is going to be

free. The GPT would be a cost

>> like

>> I like the way you're doing that. I

would show people the GPT during the

training to to create a little FOMO. Um,

as far as what you're talking about, I

would best guess, and I haven't seen it,

Joanie, but my best guess is what you're

running into is Chat GBT's memory

limitation. it it if you think of chachi

PT like a conveyor belt like a very flat

conveyor belt running from me to to Ryan

and let's say Ryan are 50 feet apart on

a warehouse floor and instead of

carrying boxes I can put them on and

they will go to Ryan and then Ryan can

deal with them at some point if Ryan

decides to take a lunch break and I keep

putting things on boxes start falling

off the other end. Chad GBD's memory

works really that same way. At the more

you add to it then all of a sudden you

reach a point and it starts forgetting

things. it starts falling off that

conveyor belt. And in my experience,

that generally happens in things you're

talking about when we start getting

multiple form lists in the 20 to 30

range like you're talking about. That's

a really common area. The way I would

get around that is I would have it

create the outline.

>> So maybe let's say you're going to do a

month worth of content in that example.

Have it create four weeks worth of

topics as a high level and then have it

drill down in the next prompt and do

week one. Next prompt, week two. Next

prompt week three, next prompt week

four. That'll work far better than

trying to have it do all of that in one

chat. And I think that'll probably solve

your problem.

>> Okay, perfect. Thank you so much.

>> I love I love your Ryan. Anything you

want to add about the free webinar into

the uh paid GPT? Any thoughts on that at

all?

>> No, I I love that. I Yes, I I'd add that

I love that idea. Um, and that's that's

a really interesting model that a lot of

people if you're just starting out, you

can really leverage that premium type

model where uh you give something of

value, even something that you might

normally sell, right? I'm sure there's

tons of value baked into your workshop.

>> Uh, but the, you know, Jonathan is is

the prime example of this. He gives away

so much value for free that people

cannot wait to buy something when to to

buy a course when he puts it out. Um, so

yeah, I absolutely love that. I would I

would definitely and then I would think

what's the next logical step, right? You

always want to you never want to be cut

off and and not have the next thing that

the next logical thing to give to your

audience. So what comes after the GPT,

right? And that's one of the things that

we're going to talk about building an

offer ecosystem. and I don't want to get

ahead, but it's it's that value ladder.

So, you always have the next logical

thing. You're you're always in the

process of positioning,

>> right? That's and that's I'm right in

the middle of doing this. So, when I saw

Jonathan's post about this, I was like,

"Oh, this just hit the money load. This

is what I needed right now." So, thank

you.

>> Perfect. Awesome. Thank you, Jon.

>> Thank you guys. Thank you for sharing um

your gifts and talents with us.

>> Well, thank you. We appreciate it. Erin,

you're up next. What is on your mind?

>> Yeah. Hello. Hear me? Okay. Hello. Good

to see you again.

>> Yeah, great challenge. Thanks for this.

Uh, so this could be for you, Jonathan,

or you Ryan, but I was curious

um for a person who doesn't hardly have

any audience that the launching methods

that that you use for for quicker

validation. You know, I think a lot of

people assume, you know, you can test it

out with your large audience or your

newsletter group or whatever, but

assuming, you know, maybe you're

penetrating to into a new interest or

don't have much of an audience, which is

my case.

>> So, I was wondering if you've seen,

you know, better ways than get this big

audience and start offering to them or

or techniques like that. So,

>> Sure. Well, the the best thing I can

say, Erin, is remind you when I got

started, I didn't have an audience. I

didn't have any audience whatsoever. Um,

so we all have to start without that

audience. And it's it's it's harder. I'm

not going to say it's it's it's the easy

way to go, but it's a reality of where

we're all at. None of us start with a

big audience unless something odd has

happened. So my recommendation there is

that, you know, as we start identifying

who that audience is, we may need to

take just a step and it's not really

part of this course, but identify that

ideal client profile or ideal client

avatar. And then once we understand

where they're at online, then we start

going where they're at. So

hypothetically, let's say that you're

working with somebody and they're very

active in LinkedIn groups, then when it

comes time to validate your offer and to

do those things that we're going to talk

about tomorrow, we're going to want to

go to those LinkedIn groups and ask

those questions, post that information.

even though it's not our audience, as

long as we do it in an information

gathering way without selling, we can

typically get into those groups and get

that feedback from that. And then

obviously over time we build that. The

other thing that I did that I found

really effective and Ryan then I'll let

you answer, but I literally reached out

to everybody that I knew and instead of

asking them Aaron if they were

interested, I asked who they might know

that would be interested in the offer

that I had and I described it to them

really quickly. That worked out really

well because a lot of the people came

back and said, "Well, hang on, Jonathan.

I'd be interested in that." I'm like,

"Oh, great." But a lot of those that

didn't came back and literally gave me

names of other people that I'd never met

before, people they knew, their peers,

their friends, their family, and it got

me able to expand my network really

quickly that way. So, Ryan, anything you

want to add to that?

>> Yeah, absolutely. But first, I have a

question for you, Erin. So, uh, what is

it? What's your area of expertise?

Yeah. So, it's quite a few areas, but

where I actually think that I'm finding

really high energy in in this season of

my life is uh basically the theme is so

I've been doing niching things on this,

but I want to help Christian ministries

propagate their message. So, that could

be like AI tools that they do. Maybe

it's like some newsletter ghostwriting

type of things. Um, and so, uh, that

that's the target. It's got quite a

constellation opportunity around it. I

think I've seen

>> Yeah, I love that. So,

>> what is the size if you had to

approximate it? What is the size of your

total audience across all of your social

platforms? All in just if you had to

guess off the top of your head,

>> 60 people on X.

>> 60 people on X. And then that's the only

platform that you're on presently.

>> I have a Facebook account.

>> Okay. And is that is that an account

that you'd be willing to use for this or

is that something where that audience

you don't think it would resonate and

you would be looking at starting a whole

new Facebook?

>> Uh yeah, I think it would depend.

>> Okay.

>> If I thought it was attractive and I

didn't want to blend my personal stuff,

then I would just start a new one. It it

wouldn't matter because it's pretty much

zero. So

>> yeah, that's that's fair. And the reason

I'm asking those questions is because um

I just kind of wanted to get a sense for

how similar you were to the situation

that I was in. Uh so when I started in

this world, I floundered for a little

bit. It took me months to figure out

that this was the thing that I should be

doing, even though it should have been

so obvious. It should have been

painfully obvious. Um I actually have

Clay to thank for practically begging me

to help him um figure out his stuff. So

uh but I say that to say that I was in a

very similar situation to you and I

would say from the p from where I am now

that being in your seat is almost an

advantage to some degree because if

you're a person who has a very large

audience and you decide that you want to

shift gears and you want to focus on a

different niche or a different offer

then uh a lot of times it's like

starting over. Um, and it can almost be

worse because you're working against the

what the algorithms have been trained in

terms of what your niche and your topic

topical authority is in. So there's

nothing wrong and I say this to

everybody, there's absolutely nothing

wrong with starting fresh. And that's

where if you follow a very specific

formula, then you can figure out what

your niche is, who your ideal client um

what your ideal client profiles look

like. In fact, those are the first two

steps I take with every one of my

clients. We figure out their niche. We

figure out who their ideal clients are.

Then we dive deep into the language that

they speak. So, we figure out what it

sounds like when they're talking about

their goals and aspirations. What keeps

them up at night? Um what is, you know,

what are the things that they that that

would be the transformation that they're

looking to achieve? And then you can

take all of that language and you weave

it into a content strategy that when you

start to post content uh targeting your

your audience that that the goal is for

them to feel like Aaron knows what I'm

thinking. He knows that this is

something that I'm looking for help

with. He knows that this is something

that I find valuable. And it it

shortcuts the process of uh getting them

to trust you. Um, it's it's really

what's commonly referred to as that KT

factor, no no like and trust factor. Um,

and it's going to allow you to to ramp

that up in a much

>> somebody's not on mute. It's going to

allow you to uh catch that up in a in a

much quicker way. So, um, that's what I

would say. And then the other piece of

it is, so I mentioned before that I was

in your shoes. I didn't want to use my

personal Facebook, which I have over

like 1,600 followers, but I made a

personal decision because that's where I

post a lot of personal things. That's

where I post pictures of my kids. You

know, I didn't want to mix the two and

have to constantly be worried about if

it's a post that I want to be public or

not. I just wanted my my Facebook for

business to be strictly for business.

And so, I started at zero. Um, in fact,

I didn't even start posting on Facebook

when I first started because I posted

mostly on Tik Tok and Instagram, which

was probably a a very valuable learning

experience. Uh, but in July, I started

posting consistently on that new

Facebook profile. Uh, one of the places

that I post consistently is in

Jonathan's group. And since then, I've

uh just I think surpassed uh 600

followers. Um, so that's over the course

of, you know, a quarter, give or take,

and that's just posting once a day

consistently. So some of the things that

I've done are exactly what Jonathan

described. I found groups on Facebook

where I felt like my people quote

unquote hang out. Uh, and in particular,

one of one group is um Valentine Molina

and Jeff Hunter's group with the AI

artificial intelligence group. It's got

like over I think 3.4 million people.

And since I just recently started

posting in that group within the last

month, my views on my Facebook content

have on average jumped um to about 100

100,000 plus views in in about 30 days.

So I've seen a pretty significant uptick

in my in my followers. So um I hope that

helps. don't feel like it that starting

from scratch is a bad thing because I

would almost argue that it's the reverse

of that especially given the niche that

you described because it is going to be

a more um it's definitely a more niche

down approach which is which is a great

way to start based on the thing that

you're thinking you might be what you

pursue.

>> Awesome.

>> Okay. Yeah. So, I should just generally

think that 90-day lunch plan includes

building that engagement engine.

>> Absolutely. It absolutely does.

>> Gotcha.

>> Awesome. Thank you. Good question. I

know you're not alone in that

whatsoever.

>> All right, Phyllis, you're up next.

What's on your mind?

>> Hi, Jonathan. Hi, Ryan. Good to see you

again. I met you guys in Dallas.

>> I remember. That was awesome. Wasn't

that so cool? I was quick segue, but it

was so cool to meet everybody in person.

>> Yeah, it really was. There's something

about face to face. It really is

wonderful. So, here's my question. So, I

am a franchise expert and that's what

I've spent the last 40 years doing. And

I love what I do, but I'm kind of tired

of it. And uh so when you talked about

uh what is your expertise? It's

franchising. What am I passionate about?

I owned a print shop years ago. I love

technology and I love graphic design. I

love being creative. And what am I good

at? I'm kind of good at both of those

things. So, I was trying to figure out

if I could go out and just help local

people in my community or I definitely

am going to help church. That's one of

the things that's on my

>> radar. They definitely need an agent.

So, people go to their website and go,

"Where do I find Bible study?" And it

makes it easier. But anyway, that's

another story.

>> But I I really I'm like you, Jonathan,

and both of you. I mean, I've c I've had

all these different ideas, but I haven't

executed anything. And I'd love to start

making some money doing all this. So,

um, can you think of something I could

do that would be in the franchise space

that would make sense or should I just

take a tip pivot a pivot and work on my

local community?

I I think I'd actually I would, you

know, take a moment and dive into the um

either the quick win or the competitive

edge analyzer and just spend a half hour

giving it information, answering its

questions and see what type of ideas

it's come up with. I mean, Ryan and I

certainly can come up with some, but I

want to be fair to everybody else that's

waiting. It might take us 30 minutes to

talk through that and that's going to

run us to the end of the time. So, um if

you wouldn't mind, I'd encourage you,

Phyllis, just to go try one of those

out. Um, I'd probably start with the

competitive edge analyzer, even though

we didn't get to that one today. Just

dive into that and give it that

information. Uh, Ryan, your thoughts on

that? I mean, as far as

>> Yeah, I'll be I'll be brief. I agree

with Jonathan. I would definitely go and

and leverage those tools to dig into

what you just described, Phyllis. But if

I think that the second part to my

answer would be I think the franchise

opportunity is huge, right? But I think

it depends on what aspect of it you're

sick of. If you're just sick of

one-on-one relationships and having all

of your time go, you know, be swallowed

up by meetings or whatever that looks

like, then I would I would look at

leveraging a oneto- many model possibly

because you're sitting on tons of

valuable information that is very

relevant to people, especially with the

number of uh boomers who are exiting uh

business ownership and I'm sure there's

tons of people.

>> Yeah.

>> Yeah. tons of people who could stand a

benefit to learn the franchise stuff

that you know because those boomers as

they exit, you know, there's a lot of I

continue to read that family members

aren't interested in taking over their

businesses. So, they're literally having

a hard time finding people uh to buy

them. So, it could be multiple angles.

One of them could be helping franchise

owners sell or it could be helping

franchise uh buyers buy or it could be a

combination of both. And you could do

that in a oneto- many program where you

don't have to spend, you know, more than

a few hours a week doing what you do,

but you could make what you're making

now, if not more, um, by leveraging that

model.

>> So would you, when you say one to many,

are you referring to more putting

together some courses, a course that or

what?

>> It could be a training. It could be it

could be really the same way I do

things, Phyllis. I'm pretty much

everything I do is one to many. So I do

very very little one- on-one. Not

because I don't like it, it's just it's

hard to scale because there's only so

many hours in the day. I agree with

Ryan. You've got such a so much

expertise. Unless you're sick of

franchising as a topic, I personally I

would certainly lean into that as one of

your heavy experience things because I

think there's a massive marketplace

that's looking for your type of of

credibility and expertise.

>> Okay. All right.

>> Awesome. And let my let me so for

homework tonight by the way since I know

a couple people are getting ready to

drop off at 90 minutes. The homework for

tonight is to actually go into the

competitive edge analyzer and work

through that tonight to understand a

little bit more about what it is that

you're interested in. And again, it'll

be different for everybody. I also want

to remind everybody that the graphic I

want you to really just take home and

study is this one. I added it in from

the presentation. and I added it into

the graphic here. And that's that sweet

spot for your marketing position.

Tonight for your homework, I really want

you to think about this that combination

of expertise, passion, and market need

and search to see if you can find this

orange area somewhere. If you can't, at

least find the green or the purple

places where your expertise and the

market needs are there or your passion

in the market needs are there. But try

to find these. If we're way at the top

of this, we're not going to find

anything we can sell. And if we're way

down here in the blue, that's no fun

because that means we don't have any

expertise, nor do we have any passion

for it. So, we want to find things in

this little kind of winged area there,

but especially right in the center. And

I think the best way to do that is to

pop into the competitive edge analyzer

and literally walk through that with

you. It's going to conduct that

discovery with you, that interview

essentially to identify what you might

be able to do and where those

opportunities could exist. tomorrow.

That's going to become more important as

we talk about putting together the

actual offer and then doing going into

validation. So, um, just to for those of

you that may be dropping off the top of

the hour, we do have about just over 30

minutes left, so we've got quite a bit

of time, but just to let everybody know.

>> Phyllis, thank you. That was a great

question. I'm glad you brought that up

and hopefully we'll see you uh again in

Dallas or somewhere else soon.

>> All right, Heidi, how are you doing

today? Good to see you all the way from

Denmark. So happy you're with us.

>> I'm glad to be here. Uh actually I was I

was thinking is there any way that I can

use these um DBTs on products that I

already have?

>> Absolutely you can. Uh in fact somebody

had just commented on they just got done

I've lost it but I saw it when Ryan was

talking. They just used the competitive

edge analyzer to feed some of their

existing products into and came up with

some entirely new ways that they hadn't

thought of before in order to approach

the market with those. So absolutely you

can do these. This doesn't have to be a

brand new offer. This can be a

refinement of an existing offer that

you've got. Absolutely. Brian, anything

you want to add to that through your

process?

>> Yeah, I completely agree. Sometimes you

might be sitting on an amazing product,

but the issue is with who you're trying

to sell it to or how you're trying to

sell it. So, I think any of the tools

that are part of this course could be um

that there's never could be helpful.

There's never a wrong moment to kind of

take a look at what's working and what's

not and see how you can tweak things

>> because it's they are good, the products

are good, the online courses, the uh the

workshops, it's it's very good, but um

I'm good at what I do, but I'm a fool at

selling. That's the the short version.

So,

>> well, maybe position some of that.

>> Yeah, you said the competitive edge

analyzer. I could use that one. Is there

anything else? I think ultimately and

Ryan and you tell me I think where Heidi

really needs to probably spend some time

is in that ecosystem mapper which we're

going to be releasing tomorrow. Uh and

that's because it it it kind of puts the

whole journey together. Ryan, am I

saying that correctly?

>> Yeah, I would I would say that would

probably be the last step. But the other

tools that you could take a look at

would be the validation survey

architect. Right. So um again it's you

know I don't know your product so this

is by no means a judgment of your

product but a lot of like Jonathan was

saying at the outset and I was saying uh

when I was covering the framework

sometimes you fall in love with your own

things. Um but it's important to take a

look at it from the perspective of who

you're trying to sell to. Uh and then

also the the onepage offer planner. So

that can help you plan the offer that

goes handinand. So a lot of times uh uh

folks can get confused with the

difference between an offer and a

product. Um and they're not mutually

exclusive. So you can take a look at

that. It can help you with your

marketing potentially. Um and then your

the 30-day launch road map. So it might

be worth taking a look at relaunching

your product once you've kind of gained

insights from going through

>> those other things. So those are and

then uh I mean all of these tools really

but last but not least uh the social

proof generator. So uh a lot of times

giving people why they need to buy your

product through the lens of how it's

helped other people can be more powerful

than anything else. And that's

especially useful when uh marketing

isn't your forte.

>> Yeah, I have some great uh what do you

call them?

>> Testimonials.

>> Yeah, testimonials. I have some very

great ones and um I could use those.

Yeah, I could use that. Yeah,

thank you.

>> Awesome, Heidi. Great question. Good to

see you again. Hey, by the way, are you

doing singing this year for carols again

like you did last year or No.

>> Yes, of course.

>> Awesome. Please, please share. That was

so amazing. I love that. If those you

know Heidi's an amazing singer and sang

in a chorus or choir, I don't know what

to call it last year and she shared some

of that with me. It was super, super

cool around the holidays. So, thank you,

Heidi. I appreciate that.

>> All right, Reie, you are up next. I hope

I'm saying that properly. what's on your

mind? Yes. Um uh yes, it is correct.

Thank you so much for this uh challenge.

I'm just so excited. I've been in

ministry for 30 years. I have

transitioned from low ticket offers. I

was very successful with that to high

ticket offers in my niche. I've got

19,000 followers on my personal Facebook

page. Got and I've got an email list of

about 8,000. So when I did the

transition, I found that the language

didn't quite match because I didn't have

a lot of response for people to join my

master class. And I'm wondering um in

some questions that Heidi asked uh were

already answered by you guys because I

was wondering if I could use the

uh the chat GPTs for existing products

that I have and if it gives you um if it

gives you information about where you

might be missing it as far as messaging

um and to be able to pinpoint the

message, not only build the product and

the whole stack but also pinpointing the

message to hit the right target because

>> you're definitely going to help you help

you in that. Go ahead. I'm sorry.

>> I I was just going to say because I'm in

I'm in a position where I'm thinking

about well I'm I'm just going to set

that whole um following aside and just

find a new tribe with high ticket offers

because it just seems like in the

Christian space that that high ticket

language doesn't seem to gel. I have to

change the language somehow. I believe

that they're there. I believe that

there's Christians that want to be in

business for high ticket offers, but

it's the language that I'm having

trouble with. So, that's what I was just

kind of wondering if the chat GPTs help

with languaging.

>> They should. Um, I'm definitely if you

start asking them as you start laying

that out, the one thing I want to

encourage you is to in your case, give

it your offer. Let it know what your

offer is before you start asking because

it's going to need some context to be

able to do that. Um, I agree with you. I

I don't think there are many markets out

there where high ticket offers won't

play. They obviously the the the size of

that audience is always going to be

dependent upon the economics of that

audience. But um I've seen high ticket

offers sell to lots and lots of people

that I didn't think would ever buy them

before. Sometimes myself buying them

when I shouldn't have, but then found

out they were worth it. So yeah, I

definitely think there's room for those

offers. I would encourage you as you're

going through the GPTs, make sure that

you give it enough information so that

it can help you through that process.

Um, one of the great things about custom

GPTs is that not only they trained on

the specialty stuff that we did out of

Ryan's framework, but they also have

ChatGpt's overall knowledge base. So,

when you then combine those together,

sometimes you can get a better response

again for like what you're talking

about, maybe the way to position those

offers or things like that.

Gotcha.

>> Ryan, anything you want to add?

>> Yeah, I would I would say um Reinie, if

you're able to reach out to any of the

people in your audience or the people

uh that you know personally who are

similar to the people in your audience

and just talk to them. Talk to them

about, you know, like the people that

you know would be interested, who are

people of faith who would would benefit

from a high ticket offer. Just have as

many conversations with as many people

as you possibly can because out of those

conversations, you're going to pull the

language that they use and that's what

you need to frame your messaging around.

>> Okay. All right. Yeah, because I thought

about doing like some research calls and

just asking people questions and Okay,

that's that that gives me some good

ideas. I can't wait to dive into these

um GPTs today. I'm so excited. Same.

>> Awesome.

>> Glad to have you here. Thank you. One

last thing I would add and this applies

to everybody. You can also try to do

that through deep research through uh

you know perplexity and Gemini chatd

deep research. You might be able to find

some of that offer language in the

actual real words that people use

through AI but it never hurts. I'm

always a big proponent of validating it

through real conversations.

>> Real conversations. Yes. Okay. Thank you

so much. Thanks guys.

>> Great question. Thank you Paul. Good to

see you again sir. Nice palm tree

background. nicer than the cloudy skies

I've got today. What's on your mind,

sir?

>> This is actually Portland.

>> Ah, well then I know it's not right.

>> No, I I live up in Oregon and uh

Hey,

>> I have I've not seen any palm trees up

there, but what can we do to help you

today Paul?

>> Um, I've been doing a lot of research um

to find my audience.

What I'm excellent at is words.

Whether it be puns, I I could make up

puns all day long.

>> Um, and I'm excellent at solving

crossword puzzles, hard crossword

puzzle. So, word play and word games.

That's really what I love. I'm I'm

looking forward to doing these these

GPTs because I I want to somehow

incorporate them

into that love and I need the biggest

problem I've had is is there any money

in it?

>> Well, and that's where the validation

comes in. But before we can find out

about that, we need to come up with some

ideas. So, I think you know going

through the idea part would be good. the

I want to encourage everybody. You may

very well go through a halfozen ideas

and find out that there's not any money.

Don't let that dishearten you. That's

okay because it's far better to find out

in the first half hour or so of of

investigation that there's no money or

even the first day or two of

investigation than it is to build a

product out, go to try to sell a

product, and six months or a year later

find out that nobody other than you

thought it was a good idea. I've done

that before. I've done that around

conference tables. Ryan probably has too

where everybody sitting in that meeting

thought it was an immense an amazing

idea but we didn't do enough market

research and we spent weeks or months

developing something that when we went

to go to market we couldn't sell because

nobody wanted. So, I can't tell you for

sure, Paul. I'm not I don't I don't

know. But I would bet that Chachi PT

with its infinite wisdom, especially if

you encourage it to think outside the

box a little bit, will be able to take

those skills and those passions and put

those together into an offer that you

may very well be able to find a good

audience for.

>> Well, I before I was on the program

here, I was asking Chat PT that very

same thing, like is there any money in

doing this? So, I'm really looking

forward to doing the chat GP the GPTs

you put up because I think I'll come up

with some answers. So, I I'm raring to

go.

>> Yeah, Paul, I would I would definitely

take some time to validate that there's

a market for it. But one of the things

that I've learned through this process

and diving into the digital world is

that the opportunity is unlimited for

finding people who share interests with

you. And if it's something that you

would pay money for, it's likely

possible that something that somebody

else would pay money for. And you might

be on to something with some sort of low

ticket community, right? Because uh

crossword puzzles are not the favorite

thing of everybody, but the people who

love them really love them. So you might

be able to find a community of people

online who are willing to pay you $5 a

month to to come together where you just

talk about crossword puzzles and you'd

be amazed what what uh what's possible.

So, I would definitely put the time in

to validate it, but I wouldn't rule

anything out.

>> That's a good point.

>> I actually really I really like where

Ryan's going with that. It reminds me of

a a friend of mine whose mother was in

the felting craft business. I don't know

anything about it, but he found, and I'd

never even heard about it, but he found

out that there were nationwide about

6,000 people that were interested in

felting that she had on a list. He made

for years a better than average annual

income just serving those 6,000 felting

people by getting them to pay him just a

few dollars a month for things. Think of

it this way. If you could get 10% of

those people, 600 of them to give you a

$100 a month for something, that'd be,

if my math is right, that's 60,000. So

you could even do it at $10 a month,

it'd be $6,000 a month. That's $72,000 a

year just off a very small niche group.

what Ryan talked about earlier with and

I forget who it was but and the one to

many coach I think it was Phyllis the if

you can get into that one to many groups

where you're creating a community of

people that love the crosswords and

stuff that you do and you're you're

sharing crosswords you're sharing tips

you're celebrating successes

$10 a month to be part of a community

like that would not be unreasonable and

again a few hundred people and you're

making some some real money seriously

>> well See, Ryan, you made an excellent

point because I'd pay

I'd pay $10, $20 a month for that.

>> There you go. So, now you just need to

create it and you can be the one on both

sides having the fun of of being in the

community, but also leading it and

getting paid and earning an income at

the same time. It's it's a really

important thing that we hadn't

necessarily talked about, but I think

it's important for all to realize there

is a lot you can make a very good income

in a very small niche. And that's

because again when you start running the

numbers, if you figure if you're going

worldwide to find a,000 people that

would give you $10 a month, that's

$10,000 a month. That's $120,000 a year.

You may not build a thriving massive

business on that, but you can make a

really nice income in part-time doing

that. And so don't don't rule out those

niches.

>> And it's something I really love to do.

>> And what what better could you think of?

>> As my grandfather used to say, if if you

love what you do, you don't have to work

every day. So

>> awesome. Thank you, Paul. Great

question. Brought us some good stuff.

>> All right, Beth, you're with us today.

What's on your mind? Hi, thanks for the

time. Um, I have subject m subject

matter expertise um surrounding dog

friendliness and I've developed a

reputation around just over 950

facetoface interviews with people all

over the country and all over the world.

Um, do you think that a project like

this that I'd be better off because I

have six different tenets around which

I've asked these questions that I would

chop it up into those niches within dog

friendliness. So, economic development,

you know, public health, public safety,

you know, infrastructure development

legislation to create those. Um, or

would it be better to go into more of

the CPG

categories of like books and consulting

and that kind of thing?

>> I think any thoughts?

>> Yeah, I think the answer to that

question depends on if those different

components that you just mentioned are

all going to appeal to the same target

audience.

>> No, they wouldn't.

>> Yeah. then my answer would be it's

probably better to split it up and okay

or not necessarily split it, you know,

all down, not necessarily split it six

ways, but figure out what what different

um combinations might appeal to the

target client. And I would I would

advise you to start by trying to figure

out who your target client is. So, uh

who is the person that you would most

like to work with? start there and then

work backwards to figure out which of

those six components you mentioned would

fit into an offer uh for that particular

person that you want to work with. That

doesn't have to be where you start or I

mean excuse me that doesn't have to be

where you stop. Um but that's where I

would start. And then if you get one up

and going and it's doing really well and

you have the bandwidth then I would look

at okay what's another one that might be

for a slightly different target client

uh and might be a different combination

of the components.

>> Okay. And if I have some things like CPG

stuff, like I have a children's book

where I donate the proceeds to that. Is

book selling something that would work

with a model like you have here?

>> Yeah, it could absolutely work. Yeah.

And especially now with um you know all

the digital formats that you can sell

books, KDP and things like that. Um it

absolutely would work.

>> Okay. All right. Thank you.

>> Good question. Thank you, Beth.

Appreciate you. Annette, you're up next.

What's on your mind?

>> Hi guys. How are you doing today?

>> Doing well. What can we answer for you?

>> Yes. Um, so I am in the short-term

rental space, vacation rentals, and um,

I coach in a couple of different

programs. Um, and my main thing that I

coach about is like systems, so SOPs and

um, automations and everything to save

your time. So, um people are really um

appreciative and very verbal about the

information that I provide and tell me

that it's valuable. But then when I go

to sell something along those same

lines, it doesn't really take off like I

think because I'm like, "Oh, this is

what the people are wanting. This is

what they asked for, so I'm going give

it to them." But it doesn't really take

off. So, what am I missing?

First question I have for you, Ned, is

the percentage of people that are buying

from you. So depending on the industry

you're in, but you know, let's say you

have a group at 10,000 people and you

put an offer out, you will in a if

you're offer converting standardly,

you're probably going to get about a

hundred out of 10,000 people or 10 out

of a thousand people to buy your offer.

Um, and I know it seems really low, but

those are pretty much industry stats.

What do you have any idea what

percentage of your group or your

audience is is making that purchase from

you?

>> Um, not really because they're they come

in like different um groups. Some of

them um I feel like when I do like

inperson

um type coaching or speaking, I get more

sales there. Um of course.

>> Makes sense. Um, but when I do something

online, so I always try to bring those

people into my Facebook group, in my

Facebook community. Um, my community is

not that big. It's about 200 that's in

this in this Facebook community. Okay.

>> Um, but um, just this recent thing I put

out kind of like basically saying, "Hey,

I built this library of SOPs.

>> Would anyone be interested in it?" And I

got maybe like two people who were like,

"Yeah,

>> I was gonna say you probably get two

people right?"

>> Yeah. Yeah. So I'm like one% aren't

>> Yeah.

>> Yeah. You're you're not to seem

disheartening, but you're especially for

online, not direct, you'll do much

better in person, but 1%'s pretty normal

for that. Even in my group, you know,

we've got 400 and some thousand people.

And you know, this training we had about

300 people sign up for, so not even 1%.

So, are you saying that basically my

numbers I need to get more people, more

>> you need a bigger you need a bigger

audience. Exactly.

>> Okay. Okay.

>> Yeah.

>> Yeah.

>> Good question though. Thank you for

asking.

>> Thank you so much. Appreciate it.

>> Absolutely. Jen, you're up next. What's

on your mind?

>> Hi guys, and thank you again for uh

offering this. It's this is exactly

where my pain point is, so I appreciate

it. Um, so I'm a travel agent and I've

been creating things specifically for

agents and I now I'm moving into

creating packages for agencies

to help their agents. Um,

something that we had talked about maybe

in another training, but I I wanted to

see if if I'm on the right track with

this. So, I'm in a a group with several

other agents from many other agencies.

Can I use

comment within perplexity to analyze the

group and find the pain points that

people are talking about?

>> Um,

my question is, I guess

I've had some trouble with it only

looking at the page that the screen is

on. Will it go beyond that?

>> Sometimes, sometimes not. Depends on

where you're at. So, if you're like in

Facebook, one of the things you want to

do before you ask it to do that is you

want to scroll down the page. As you

scroll down Facebook, you'll scroll down

like a screen and then it will pause and

it will load more and you'll scroll and

it'll pause. You want to do that to load

hundreds and hundreds of messages up and

then ask it to do that because what it

doesn't do, it can navigate to other

pages. But what it's not done, and it's

probably part of the reason Facebook

does it, it doesn't like scroll down to

the bottom of the page and wait for it

to load more. Um, it takes kind of a

snapshot of what's on that page at that

point in time and navigates. But if you

scroll down yourself and do that and get

maybe 20 pages worth then at bring in

comment to do it, you'll it'll it'll

look at everything on that page. You can

also give it instructions to navigate to

other areas, but you may need to tell it

where to go in order to do that.

>> So, shall I have it look do I need to

open like all the comments as well or

will it do that for me?

>> Um, you could ask it to click on each

comment and open it and it should do

that. I have not tried that but it

should do that for you.

>> Okay. is do we have a GPT that that

would would then help with the language

creating

a comment to put within this group to

not sell but yet help answer the

questions so that they start then coming

you know

>> for that but we could definitely write a

prompt if you can remind me um because I

will forget the details but if you can

remind me in the group or whatever I'll

be happy to write you a couple of

prompts that would do that absolutely

>> okay that'd be great yeah thanks

Thanks, Jen. I appreciate it. All right,

Margie. Good to see you. Viewer up.

What's on your mind?

>> Hey y'all. Hey, Ryan.

>> Hey, Margie.

>> Yes. Um, so this is always good. It's

It's informative and and so helpful. Um,

so, uh, my question was about um,

membership. I mean, like like the

membership versus subscription versus

like the oneoff, right? So like um for

one of the businesses that I that I run,

it's like it people book event space. So

it's like a tied to a space and it's

like one off sort of thing. Um and then

when I've switched over to this over the

last year, um it's actually been cool,

but I I don't know if I really want like

the oneoff thing, but just tell me what

your thought is or just kind of what

your opinions are.

>> Yeah. So go ahead. Yeah, I was just

going to say kind of like um I I drawn a

blank on the name of the person who was

asking it about it, but the same would

apply possibly

um to the franchise space, right? If

you're an expert in uh event space and

renting that out, then there are people

out there who could benefit from that

same type of knowledge. either they have

the space to rent out and they don't,

you know, they're struggling with how to

accomplish that or uh they're interested

in just learning more about the space or

they're maybe they're looking into

buying an event space or building an

event space or converting something they

have to an event space. So, you could

absolutely

uh take something that is one to one and

turn it into one to many. It's just all

about how you frame the painoint that

you're trying to solve and before you

even get there, who it is you're

solving. the painoint for. So, I think

there's lots of ways to take skills and

knowledge that you might already have

and repackage them and leverage them in

different ways that you might have never

thought about before. And so, I think

there are several GPTs that are part of

this course that you could uh leverage

to do that. Margie,

>> yeah, and that so that's a great point.

So, that is like I've already been doing

that which has been good. I think I've

been struggling whether or not to keep

doing it as a oneoff. So, and I've been

a coach for a long time, so that part

has been good, but most everything has

been oneoff versus like the subscription

kind of with the scenario that Jonathan

was using like $10 or whatever and

imagine getting this x amount of

customers. So I think that's what I was

wondering like how do you all

what is the process or if one of these

tools will kind of help dig a little bit

into that model of subscriptionbased

versus

one-time payment.

>> Yeah, most of them when we get into I

think that's really going to be your

probably your ecosystem mapper once you

start figuring out your different offers

and figuring out where what that that

ascension letter or your offer ladder

looks like. Um, my guess is that's going

to be your best one for that. But, um,

addition, I mean, you could talk about

that in your one-page offer planner. You

could do that as part of your validation

survey. Even,

>> you know, part of it is to determine

does the audience have the capacity

>> for a subscription or not? And what does

that price point look like? You know, if

we look at Netflix as an example, you

know, I'm now paying $20 a month. I used

to pay like $6 a month and then $10 a

month and then $12 a month. And then the

other day I went in to log in from a TV

that I is only my second TV, but it told

me somehow all three that we had signed

up were in use and I couldn't figure it

out. So I paid them an extra $3 a month

just so I could watch my other TV, but

it was $3 a month. It wasn't a big deal.

Had it been $30 a month, I would have

taken the time to figure out what other

TVs were there or I would have irritated

everybody else in my family and

literally logged them all out of their

TVs so that I could figure it out. But

at $3, it wasn't worth the hassle. I

just wanted to watch my TV. So, that's

part of what you'll want to look to as

well when you get into the subscription

side. U But again, I think both of those

could be helpful in that process.

>> Here's here's how Oh, sorry.

>> Yeah, go ahead, Brian. I was gonna say

here's how I would approach it because I

think here's the the important thing

Margie is that by doing the onetoone you

uh so I I had a coach that said this to

me and it it it sticks in my head to

this day is that to get to the scalable

you have to do the unscalable you've

already done the unscalable. You've

validated that concept in that form and

I'm sure you have testimonials and

social proof that you could leverage. So

here's what I would do. I would go down

the whole GPT stack. um maybe you don't

need to necessarily do the the um edge

analyzer, but I would start with the

quick win offer generator and I would

work my way all the way through all of

them and figure out what is designing or

transitioning from the onetoone model in

that space to the subscription model

look like and then from the subscription

model you could potentially step up to

the high ticket model and coach people

in a oneto many format. So that's what

that's how I would do it.

>> Yes. And so that's perfect. I wanted to

say side plug to both Ryan. He's he was

really helpful with helping with Tik Tok

and I've already seen like the one I've

posted one thing Ryan since we talked

but I wanted to say that it was helpful

and a segue to Jonathan these classes

have been just amazing already. so many

results for me individually um and just

watching some of the so I just would

tell everybody on here side note just to

trust the process and try with the just

a simple homework daily and um and you

will just watch it like transform and

your knowledge base and your mind be

blown all the time with with Jonathan

but it really has been helpful and if

you're not a part of any of those other

groups in the on the back end those

communities are just so helpful

um and helping to really craft offers.

Um I feel very very confident in offers

since using multiple tools. So I just

wanted to thank you encourage people

that Yeah, just it's trusting the

process but just like taking the steps.

>> Taking the steps is where it's at.

Absolutely. Thank you so much. I

appreciate that.

>> All right, we've got six minutes left.

We've got two hands up. We're going to

try to get through both of you. If we

don't, we will obviously be back

tomorrow. But uh next up, we've got is

it Pavitra? Am I saying that properly?

>> Yes. Yes, that's perfect. Uh, hey guys,

thank you very much for uh for the

entire session. Like I I came in here

completely confused and now I'm like

okay I know what I want to do. So I just

want to share my thoughts to voice it

out uh and get your views as well. So my

background is I was a UX designer for 15

16 years UX manager and my experience

throughout my career has been extremely

industry agnostic. So different kinds of

startups, different consulting

companies, I've worked with airlines,

e-commerce companies. So it's not been

very

um very industry specific so to speak.

Uh so

when AI came in I feel like a little

lost like those people who are helping

talk about you know all of these new AI

platforms coming up. Yes I'm that's

great but what difference can I make to

people to you know how can I help other

people? So I I can't figure that out. So

I understand putting in uh you know

using my expertise but being so industry

agnostic which used to be my biggest

strength has totally gone the other way

and now I feel uh kind of trapped within

that. My interests are yes uh UX design

but then also fashion not fashion and

helping people choose their clothes but

maybe helping you know from a

sustainability angle or helping reduce

you know returns things like that. So

these are the two core areas and I am

absolutely losing my brains.

>> Ryan any any thoughts?

>> That was a loss. That was a loss.

>> Yeah. So, I've worked with a lot of UI

UX designers in my uh over the course of

my 20-year career. So, I have all the

respect in the world for what you guys

do cuz it's absolutely amazing. And um

you can't have successful products

without a great design and user

experience. So, I would absolutely say

if it's something that you're interested

in pursuing in the digital uh digital

creator economy, there's no shortage of

people out there who could use your

help. So I would start by having a chat

with the GPTs and figure out uh again

where the intersection of the three

points that Jonathan mentioned in his

diagram and figure out how you could

package your expertise into a digital

offer um that would appeal to the type

of people that you want to work with. So

that's um if that makes sense that's

what I would do.

>> Awesome. Thank you. Does that give you a

little bit of direction? And certainly

we'll be around the next few days to add

some more to that as well.

Yeah, I'm I'm I've tried the creator

aspect. I'm not very comfortable with

it. Uh and also the fact that I keep

making videos is kind of not my cup of

tea at the moment.

>> Sure. I'll definitely things that you're

passionate about. Yeah. Sherry,

>> don't you have a hard stop?

>> I do. I have three minutes. Yes.

>> Jonathan, if you can if you're able to

leave the meeting open, I can stay on

later.

>> Okay. Yeah, I can do it. If you want for

Q&A, that would be great. I appreciate

it.

>> Why don't we do that then? We've got one

more question from Zaki. We'll leave

that up. And Sherry, are you able to

stay on for a few minutes or No.

>> Yeah, I can stay on.

>> All right. So, we'll we'll let you guys

both stay on and do that. Um, Sherry, if

you would save the chat for me because I

will lose that as soon as I leave the

meeting. Um, but we'll let you Ryan and

Sherry stay on and continue to answer

any questions you guys have. Just a

reminder, same time, same place

tomorrow. Uh, and we look forward to

having an opportunity to to share and

walk through more of this homework for

tonight. If you would again, go through

and I've already forgotten here because

it's not in front of me. Uh, go through

the competitive edge analyzer and

tomorrow be prepared to talk about what

some of those offers might be because

tomorrow we're going to talk a lot more

about validation of those offers. So,

thanks everybody. Ryan, thank you

Sherry. Thank you. Uh, I'm going to go

ahead and exit out, but I will be back

tomorrow. Thanks everybody.

>> Thanks. Bye.

>> Yeah. Uh, Pavitra, I would say if you

want to put your hand up, um, we can

come back and we can we can dig into it

further. I just want to make sure we

give uh,

>> okay,

>> we get to to Zakiya's question, but but,

uh, yeah, we'll come back to you and we

can dig into it further.

>> Thank you.

>> Sherry, are you able to make me a

co-host or are you able to to spotlight

and pin people? If you can make me a

co-host, I can do it.

>> I don't know. Hold on.

>> Oh, I think I'm Never mind. I'm already

a co-host because I have the host tools.

My bad.

>> Okay. Yep. Okay.

>> Remove. Okay. Zakia, what's on your

mind? Apologies if I'm mispronouncing

your name.

>> No, you pronounced it correctly, Ryan.

Thank you. So, I have a question in

terms of um I've kind of been doing this

process a little bit with some of the

different things that I've been going

through with Jonathan and other products

that I have. And so I have two different

niches, but they're all faith-based. So

I have a comm community, I'm building a

community called Mommy Pray, and it's to

teach moms how to pray for their kids

god ordained destiny and teach them how

to use prayer as a wellness tool. And so

that's one to one, but I also have one

to many where I could do it to moms in

schools where I could do it um provide

programming to government agencies that

see prayers, wellness or incorporations

and er groups as well as in churches. So

that's one space and then the other

space is in AI where I am working

to um

build AI in the church and helping

faith-based institutions leverage AI and

not be afraid of it. So that's one to

one cuz there are administrators or

pastors or whatever. And I haven't sold

any products. I've just been doing

presentations and but there's also I

feel like a one to many and like going

to conferences where there are lots of

pastors and so I'm just trying to see

how to best leverage this core um

training and the tools that we use to

for those two different things.

>> Yeah. So in terms of how to best

leverage the tools from this training,

it it would my recommendation would be

uh like I was saying uh to Margie's

question is to take each one of the

concepts. So each separate niche uh and

and go through the stack of GPTs and

just basically kind of let them

interview you and kind of flesh out what

the various offer ecosystems could look

like for for each of the niches and the

the subject matter uh areas that you are

an expert in. Right? Because the goal

when we say one to many

uh that means that you design some type

of it could be a program it could be in

the in the for Jonathan's got to end

this meeting for his next one. So sorry

you guys you're about to get bumped out.

So see y'all.