OtterlyAI - the best AI search brand visibility solution

Hello, welcome back, my name is Klaus M, I'm one of the co-founders of Otterly AI, thanks for still following me, yes.

So we're now in the Otterly AI interface, yeah, please sign up, you can try it for 15 days, for free, I guess, as you're in the onboarding, you already have hopefully purchased even Yeah, so, let's do a quick, tour around the place, and so I want to actually start, as I mentioned before, step number one is AI prompt research.

So when you're clicking here on AI prompt research, you can easily put in SEO keywords, language, country, or you're using specific URLs, and to extract topics, and then we'll create a- in prompt for you, actually, and you can also use your brand, to start somewhere or your competitors.

I also suggest not only really overthink from the perspective of your own brand, but maybe take your biggest competitor and do the same analysis from their perspective.

It gives you a better, extensive view.

When you have your prompts, you can actually add them to a brand report.

I mean, you can. You can go to search prompts here, click here, and add new prompts, or do the AI research and create a new brand report.

Please remember, non-branded bottom of the funnel.

So whenever there is a brand in the brand report, you're passing your, brand reports. Good.

Having said that, . We are having here an example of a brand report for Adidas. As you can see, you can have multiple brand reports actually here,

for Adidas. As you can see, you can have multiple brand reports actually here, and we have something like workspaces, which is like multiple accounts.

and you could also, for example, have an Adidas report for shoes, for clothes, for, other kind of product categories, and still have one overarching, brand.

All right. So you can have multiple brand reports even sometimes with the same brands, which is, prompts, which is really cool.

And then looking into that, there is, here in this case, there are 62 prompts that we're monitoring in the United States. As you can see, there are multiple AI search engines that we're monitoring

States. As you can see, there are multiple AI search engines that we're monitoring daily. so there is a lot of data that is gathering here.

daily. so there is a lot of data that is gathering here.

And these are the, prompts that we are currently monitoring.

You can click into them and see in detail.

But here you see the overall, trend lines where prompts, or where the brands are showing up based on the prompts results. So whenever we are asking these prompts and questions on the AI search, the answers are scanned and for your brands that you defined.

And hopefully your own brand is showing- going up first, but it's not. So here it's added as it's number five and Nike is ruling the game so far. You could also click here and get additional, brands that are, detected.

If you want to change anything, click here.

You can then manipulate the brand report settings.

But here you get a very good overview where your brand is, where- here. Your competition is. You could also analyze the prompts in

where- here. Your competition is. You could also analyze the prompts in detail if you click in here or on the left side.

And then you see all the prompts, that are- that run, you can see which competitors are showing up, how often against your own brand visibility or your domain. In this case, we see that the domain is not cited very often.

domain. In this case, we see that the domain is not cited very often.

So there might be even some problem with Adita's website, which should be investigated. And going

back, we can follow on.

We also see here based on a brand visibility index, which we- is influenced by how much your brand coverage.

Brand coverage is like how visible is your brand throughout all the prompts.

and here you see how it is kind of how the brands are separated and also likeliness to buy.

Which is interesting to see it from a brand perspective.

If you want to go into the optimization, there is this next section, which is actually the citation. Citations are influencing the brand report, how your brand is mentioned, how often it is mentioned.

So it is a very, very important kind of gap analysis, content gap analysis, we call it. So which contents are- not mentioning mine.

And you can dive here very deep into that and learn about which, citations or domains, in this case, are leading.

So for example, run repeat. it's obviously leading the market here.

although it's around running through sunlight, it's only number five, and added analysis even number seven.

It means there is a lot to learn from the competition here and the- if you want to do that, you can dive into the citations report also on the left side here. And you see, all the citations that we gathered in the last 14 days based on the, I think, 60, around 60 prompts, that were monitored on six AI engines.

So please always, when you're doing a deep dive, analyze them by engine by engine, engine by engine. Because each engine has different, favorites and of types of contents.

And so if you want to optimize on JetGBT, there is often different content gaps than on other AI search engines.

Looking at that, we see that, fleetfeed.com is actually the most cited URL, based on that, then best running shoes, I'm going to move to the next slide. 2026, listicles,

listicles are ruling the game. here we see that a lot of our competition, but also our own brand is shown up.

If I want to figure out which of these are, where we are not on. So there is a potential that we reach out and get our brand cited there. You can do that.

You can easily export that and send it to your team so they can do outreach. But you could also dive deeper.

do outreach. But you could also dive deeper.

paper. I going into categories and analyze from Reddit community perspective to news and media, did you be our team or video. I'm going to your multimedia team.

So there is a lot where you can dive in. And we are preparing a new functionality that is recommendations, which will be out very, very soon.

yeah. However, going down here, there is also. school. Also, when we are going from a perspective of, content gap analysis, which also is a little bit lot about or even a lot about off page analysis, meaning that, that there is not only your website, your website is important, you can influence it the easiest, I understand, but you also have You to look outside, you have to look off page meaning, There are a lot of forums,

there is news and media, there is Wikipedia, there are competitors, and there are other listical sites and personal blocks where your brand has to be mentioned, so backlinks are losing their importance, it is brand mentions that is getting more important, so it is your brand also mentioned in these articles, which you can find out in this citation report.

When we go to your website, Then we have two new, two additional functionalities, one of them is that you can click into crawlability checker, so you can analyze, the website if it is crawlable by AI search, by AI search crawlers, and you can go also in the content checker and get recommendations

based on, these websites.

So, not a domain, but really a specific URL, and then we're checking if it's, static or dynamic, how the readiness is, readiness is, in terms, we also give you a lot of suggestions of what you should improve, and we're also giving you structural and technical analysis and information on what is working well, and where you might not have a I'm not a lot of points, so probably there is some improvement to do,

yeah. Yeah, you can invite as many people as you want,

yeah. Yeah, you can invite as many people as you want, to your, to your account, and we also have very, very, a lot of resources, many information on how to be better in you in generative engines optimization. I hope this, Quick overview helped you in the next videos.

engines optimization. I hope this, Quick overview helped you in the next videos.

I will deep dive into each of these functionalities.

See you in the next video. Bye.