Pusha T's Feet to Rihanna’s Closet, Outerwear Brand Salomon Is Pushing Boundaries | Behind the HYPE

[Music] co-signed by names like come to garcon palace and boris bijan sibiri salomon's functional footwear silhouettes have catapulted into success what started as a ski gear brand has advanced from the

slopes to the trails to fashion's runways today solomon's trail shoes have been spotted on celebrities including rihanna pusha t depp hines and ralph lauren

here's how a ski equipment brand joined the sneaker game and created some of the most sought after kicks in street wear [Music] behind the hype

solomon salomon shoes deviate from long-standing perspectives on fashion performance not appearance lie at the focal point of the brand's interest their practical approach to apparel has

allowed the brand to withstand decades with little evolution corpcorn related technical fashion movements took hold around 2017 and the outdoor gear found itself at the crossroads of high fashion

trail shoes in particular gained respect beyond hikers and runners pushing solomon into the conversation the practical requirements of solomon's shoes lend to a utilitarian understanding of the brand's personality

solomon's introduction to high fashion capitalized on its dystopic futuristic potential when eleven by boris bijan siberia collaborated with the shoes for the first time in 2016.

their first collaboration of distressed speed cross 4s gave way to a long-standing relationship between the brands later additions include gore-tex hiking boots and hand-dipped bombas that wore

over time to reveal a bespoke shoe com de garcon then brought solomon's xa alpine and cross silhouette models to the runway in cdg's fall winter 2021 collection

designer ray kaukubo cited solomon's openness and passion for creation as the base for their collaborations with cdg palace additionally built on solomon straightforward base for several

distinctly streetwear collections the two brands work together on xa comp adv's speed cross 4s and most recently three camo colorways of the xt6

further collaborations include sakahiro miyashida the soloist and wonder and eli russell linux erl which paid tribute to solomon's pre-trial history in ski shoes and apparel

salomon came out of the french alps as a ski gear company in 1947.

the brand's first ski boots were released in 1979 and it wasn't until over 40 years after their start that they would foray into off-track footwear

when adidas acquired solomon in 1997 the practical gear brand became an outlet for hiking and trail sneakers transforming it into the top trail running brand by the century's end

however solomon's early 2000s momentum began to wind down and solomon was sold to finish sporting a brand armor sports in 2005.

the brand then moved on to create its xt4 and xt6 which would later become their most talked about models today salomon's iconic xt6 was officially

released for the first time in 2013 building off of earlier models xt4 and xt5 the xt6 was designed for long distance trail races it gained a following due to its

lightweight cushioning durability and support as well as its weather resistance though highly regarded in the distance running community the shoes were almost taken out of production after a few years

in 2016 salomon reached a turning point when boris b john sibiri brought the technical shoes to high fashion salomon also launched its sports style program that year focused on expanding its vision past just performance

the sport style initiative allowed solomon to tap into communities beyond their core consumer solomon exploded into popularity with a fashion-centered audience over the next two years and solomon's many

collaborations took a shoes from trails to designer editorials the xt6 came back into focus this time stocked at curated boutiques rather than just athletic stores

though the same shoe was before the update to the xt6 gave it a refreshed identity as streetwear solomon's newly found popularity largely tied into the rise of corpcor a movement

in fashion that rewrites the narrative of performance attire models like the xt4 and xt6 have acted as building blocks for collaborators to reinterpret these dystopic themes

solomon's functional utilitarian design is what makes the outdoor sneakers so appealing in high fashion yet the appeal of technical footwear also extends beyond current fashion or cultural moments

salomon's focus on functional use has kept the brand relevant for over 75 years today's development initiatives like s-lab made in collaboration with engineers athletes and designers help

solomon retain its integrity as a performance-centered brand as technical sneakers continue to foray into the future their meteoric moments of success lead them to a sometimes fading cool factor

but in the case of high performance sportswear solomon's purposeful designs extend unfaded to their next evolution [Music] behind the hype

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