不必精通代码,如何靠 SEO + AI 打造月入 $15K 的 Micro SaaS?视频采访 Aashish Pahwa
By 英文SEO实战派
Summary
## Key takeaways - **AI包装器针对超级利基**: 在2023年,他们构建简单AI包装器如故事生成器、笑话生成器,针对超级利基市场如电商、SEO和NSFW内容,这些获得了牵引力,因为人们刚接触ChatGPT,不会提示,AI包装器用3个API调用提供优质结果,用户乐意每月付5-10美元。 [05:43], [07:01] - **睡前故事生成器SEO策略**: 针对父母给孩子讲新故事的问题,他们用长尾关键词如'bedtime story generator',流量潜力每月5k-10k,买.ai精确匹配域,快速排名,因为有SEO背景知道EMD有效。 [07:52], [08:22] - **提示生成器一天建成月入数千**: 提示生成器不到一天建成,排名'prompt generator'前三(KD61),每月30-40万流量,靠先发优势得链接,变现广告,被动收入每月几千美元,价值六位数。 [12:31], [13:10] - **微SaaS出售时机:别贪心**: 高风险NSFW微SaaS月利润10k时,以10倍MRR 10万美元售出,因竞争加剧、支付问题和更大玩家进入,转向新机会,别贪心因为AI变化快运气主导。 [01:04:52], [01:05:55] - **SEO转向感知优化**: 未来SEO非排名而是感知优化,确保互联网对品牌的整体看法好,如Reddit真实评论胜购买博客,代理搜索多意图,用代理群监控社交提及管理声誉。 [26:35], [30:15]
Topics Covered
- AI通才胜过单一专家
- 微型SaaS用包装器抢利基
- SaaS变服务即软件
- SEO转向感知优化时代
- 微型SaaS验证三步走
Full Transcript
yeah so welcome to the SEO Action Show 是的,欢迎来到 SEO Action Show which is the podcast name 是这个播客的名称 that uh from my YouTube channel 那个呃来自我的YouTube频道 as you probably know that i have a uh seo blog in China 你可能知道我在中国有一个uh seo博客 i host um 我主持嗯 different kinds of event 各种事件 big or small 大大小小 in Shenzhen 在深圳 um Guangzhou and other parts of uh China as well um 嗯,广州和中国的其他地方 and then uh many people don't know 然后呃很多人都不知道
actually i have a YouTube channel as well 实际上我也有一个YouTube频道 even though YouTube is banned in China 尽管YouTube在中国被禁止 i still got a decent number follower 我仍然有一个不错的数字追随者 i believe it was like uh two k or three k but 我相信就像呃2 k或3 k但是 anyway it's nice to have you back 总之你回来真好 and then that YouTube channel hasn't 然后那个YouTube频道还没有 been updated for like five months ha ha oh 已经更新了五个月了,哈哈哦 time to update that with good content right so um yeah 是时候用好的内容更新它了,所以嗯,是的。
we just met in Vietnam uh 我们刚在越南认识呃 i had a pleasure to 我很高兴 uh listen to your talk about the ai 呃听你说人工智能 i think it's called the ai swarms right yes yeah 我想它被称为ai swarms,对,对。
it was it was it was a great one for a while you know 是的,有一段时间很棒,你知道的。
it was kind of eye opening um 这有点让人大开眼界 i wish you have more time to dive a little bit more into how 我希望你有更多的时间深入了解如何 ai not just change seo but also change ai不仅改变seo,还改变 the way we build the business exactly 我们建立业务的方式 build a team you know um hum 建立一个你知道的团队um hum that's reason why you know i i i'm urge to have the um 这就是为什么你知道我我很想拥有嗯
to to invite you back to for this podcast um hmm alright 邀请你回来参加这个播客,嗯,好吧。
first of all 首先 um first question 嗯第一个问题 um hum i read your LinkedIn 嗯哼我看了你的LinkedIn and then um you always like put the title 然后嗯,你总是喜欢把标题 put the titles out there 把标题放在那里 like you call yourself as a ai generalist and consultant 就像你称自己为人工智能通才和顾问一样 but uh i it's safe to say 但我可以肯定地说 i think you can call yourself a ai expert 我想你可以称自己为人工智能专家 why you don't call yourself expert so 为什么你不称自己为专家
maybe you can give us a little bit more about your background 也许你能告诉我们你的背景 Shirley 雪莉 so i would like to uh put some light on ea generalist stuff 所以我想呃对ea通才的东西有所了解 ea generalist is um ea通才是嗯 emerging tone or or an emerging i would say career right now 新兴语调或或新兴我现在会说职业生涯 and what it means is there 这意味着什么?
you cannot keep up with the pace 你跟不上节奏 ai is ai is uh ai is ai is uh keeping up with the world so uh 跟上世界所以呃 an ai generalist is a person who knows 人工智能通才是一个知道 what's happening in the ai ecosystem 人工智能生态系统正在发生什么 and you have a problem statement 你有一个问题陈述 and he has a solution right there on 他有一个解决办法。
in his mind so 在他心里所以 that's uh that's better than expert according to me 在我看来,这比专家要好。
because an expert would be a subject 因为专家将是一个主题 matter expert in one particular stuff 某方面的专家 general list is uh right now 总名单是呃现在 uh the term Jacob poltraits master of none is a boon um hum 呃,雅各布·波利茨这个词是个福音,嗯,嗯 because master AI is already a master in certain aspects 因为AI大师在某些方面已经是大师了 for example 例如 software developers 软件开发者 they are already behind a uh Frontier 他们已经在一个呃Frontier后面了 ai models in several benchmarks 多个基准测试中的AI模型 they write and code better 他们写得更好,编码更好
especially if we're talking about crud apps 尤其是如果我们谈论的是粗糙的应用程序 uh the create 呃创造 but replace 但替换 update and delete the data base oriented apps 更新和删除面向数据库的应用程序 yeah i can create good front end design give one right 是的,我可以创造好的前端设计,给一个权利。
direction or it can create better back end let's 方向,或者它可以创建更好的后端,让我们 uh forget about the uh coding part 呃忘记呃编码部分 it can write better content 它可以写出更好的内容 it is already writing content for my Instagram channel so 它已经在为我的Instagram频道编写内容,所以 given you know how to use it 鉴于你知道如何使用它 the generalist aspect 通才 you can make ai work for you 你可以让ai为你工作 so that's my introduction 这就是我的介绍 i'm an ai journalist 我是一名人工智能记者
and i love using and playing with ai awesome uh 我喜欢使用和玩ai真棒uh where are you from you know 你来自哪里?你知道的。
i know you're from india 我知道你来自印度 but uh maybe give us a little more 但是呃也许给我们多一点 inform- information about that part 信息-关于该部分的信息 perfect so 完美所以 i'm from new Delhi India 我来自印度新德里 but i do have a travel bug 但我有个旅行bug and i travel a lot i uh 我经常旅行,我呃 i i stay a lot of places but yes 我住在很多地方,但是是的。
i'm basically from India new Delhi 我基本上来自印度新德里。
cool um yeah 酷嗯是 so this podcast we're not talking too much about ai 所以这个播客我们没有过多谈论人工智能 because uh my audience are mostly interested in the seo 因为呃我的观众大多对seo感兴趣 because that's my profession for over a decade um i 因为这是我十多年来的职业,嗯,我 if i remember correctly one of your 如果我没记错的话,你的一个 uh slides 呃幻灯片 you did a presentation in Vietnam 你在越南做了一个演讲 during the uh as you must resubmit hmm 在uh期间,因为你必须重新提交hmm you mentioned that um ai 你提到了嗯ai
whether it's like ai workflow like n eight n 是否像ai工作流程一样n八n openclaw whatever make they don't sell to client Openclaw无论制造什么,他们都不卖给客户。
they're more like technology what the clients really 它们更像是客户真正的技术 need are micro says dashboards for agencies cims 需要代理cims的微型仪表板 yeah like that 是啊就像那样 and then um that part about a micro size caught my eye 然后嗯,那个微型的部分引起了我的注意。
i remember you mention like it was like two years ago 我记得你提到好像是两年前 you build a lot of micro sizes and i 你做了很多微型尺寸,我 actually have exceeded 实际上已经超过了 i'm not i'm not sure if it's one or two 我不我不确定是一个还是两个 successfully within just a couple months so 在短短几个月内成功,所以 maybe tell us a bit more about your micro size journey 也许可以告诉我们更多关于您的微型之旅 and then how it's associated using ai 然后它是如何使用ai关联的 so my Microsoft journey is a lot related to seo itself oh wow 所以我的微软之旅与seo本身有很大关系哦哇
that's even better ha ha alright 那更好,哈哈,好吧。
because we bugged uh okay 因为我们窃听了呃好吧 so this the journey started in two thousand twenty three 所以这段旅程始于两千二十三年 and back then we were building wrappers 那时我们正在构建包装纸 there not many people were building wrappers 没有多少人在建造包装纸 they were building tools 他们在制造工具 they were getting funded 他们得到了资助 so all every the uh in two thousand three 所以所有的呃在两千三 the mindset was let's build a tool 心态是让我们构建一个工具 let's get funded 让我们得到资助 let's get more customers 让我们获得更多客户 and let's sell it out 让我们卖完它
my team's uh mindset was 我的团队的心态是 why not use these air wrappers to target particular niche 为什么不使用这些空气包装来瞄准特定的利基市场 for example 例如 in two thousand twenty three 二千二十三年 itself we build 我们建立的本身 certain simple mic- uh 某些简单的麦克风-呃 like microsoft or wrappers like story generators 比如微软或故事生成器之类的包装器 joke generators 笑话生成器 boom generators 动臂发电机 or something like that 或者类似的东西 these were really simple generic ai wrappers 这些是非常简单的通用人工智能包装器 but we went super niche as well 但我们也去了超级利基市场 let's say e commerce 比如说电子商务
let's say seo itself 假设seo本身 let's say not safe for work stuff 让我们说工作不安全 so a few of the not safe for work micro 所以一些对工作不安全的微型 services that we built got traction 我们建立的服务得到了关注 got traction 得到了牵引力 i want to pause you a little bit here why you yeah 我想在这里暂停一下你,为什么?
you mentioned ai wrappers 你提到了ai包装纸 and why you focus on this kind of niche 以及为什么你专注于这种利基市场 very super niche you know 你知道的非常超级利基 i don't know your niche 我不知道你的定位 i don't know the the project you sold 我不知道你卖的项目 i don't want to know 我不想知道 but why focus on that 但为什么要专注于此?
and what opportunity did you see 你看到了什么机会?
and then it fits you uh OK 然后它适合你,呃,好的。
and you don't want to touch other areas 你不想碰其他区域 other niches 其他壁龛 so what made me curious about that was 所以让我好奇的是 uh ai was totally new to people 呃,人工智能对人们来说是全新的 they got to know about ChatGPT just recently 他们最近才知道ChatGPT they didn't know anything about prompting so 他们对提示一无所知,所以 they had one particular problem 他们有一个特殊的问题 ai cannot generate good results 人工智能不能产生好的结果 so ai rappers why ai rappers work in two thousand twenty 所以ai说唱歌手为什么ai说唱歌手在2000年工作
three was we had a really good prompt we had systems like 第三,我们有一个非常好的提示,我们有这样的系统 API calls one API call for a good one good particular prompt API调用一个API调用一个好的一个好的特定提示 second API call for editing that stuff 用于编辑这些东西的第二个API调用 third would be just to showcase what they were looking for 第三是展示他们在寻找什么 so in three API calls 所以在三个API调用中 we were show 我们被展示了 we were providing them with something that uh 我们提供给他们的东西 they would love to pay for let's say 他们很乐意付钱,比方说
five to ten dollars a month right so 一个月5到10美元,对吧?
that that was something 那是什么东西 because and more 因为和更多 because it was new 因为它是新的 it was saving time 这样可以节省时间 let's say let's talk about the story generator aspect 让我们谈谈故事生成器方面 we didn't just generate stories 我们不只是编故事 we generated ideas 我们产生了想法 we generated pitch for them 我们为他们生成了音高 we generated introductions for them 我们为他们做了介绍 we generated character arcs for them 我们为他们生成了字符弧 let's say b what b uh came up with was find one persona 假设b想出的是找到一个角色 the persona find one problem 角色发现一个问题
the problem is let's say they would 问题是假设他们会 the persona was a story author 角色是一个故事作者 or let's a story writer 或者让我们一个故事作家 or let's even niche it down that time story 或者让我们甚至把它记在那个时间故事里 the persona would be the parent 角色是父母 so what we did was we targeted parents 所以我们的目标是家长 we found out what the problem they had 我们发现了他们的问题所在 they had a problem of coming up 他们有一个上来的问题 with novel stories for the kids 给孩子们讲小说
then we found out that uh we found out the keyword bedtime story 然后我们发现呃我们发现了关键词睡前故事 generator or fairy tale generator or ex uh or a lot of such 发电机或童话发电机或ex uh或很多这样的 long tail super long tail keywords had a total traffic potential 长尾超级长尾关键词具有总流量潜力 of let's say five thousand to ten thousand per month 假设每月五千到一万 that's as you kind of like as you keyword research exactly 这就是你喜欢的关键字研究 exactly so again 又是这样 because i have an seo background right 因为我有seo背景,对吧?
i knew emds would run for that 我知道emds会为此而跑 right emd 右emd in case many people don't know exact match domain right yes 以防很多人不知道确切的匹配域,是的。
exact match domains so 精确匹配域 and at that time 而在那个时候 dot ai emds were really easy to purchase dot ai emds真的很容易购买 right OK so 对吧?好,那么
i mean two thousand twenty three 我是说两千二十三 i thought you started two thousand twenty four OK 我以为你开始二千二十四好的 two thousand twenty three so 二千二十三所以 i'm talking about the uh the end of two thousand twenty three 我说的是呃二千二十三年底 let's say September October the q four 比如说九月十月Q四 right i think that's 对吧我觉得那是 if i remember correctly 如果我没记错的话 that's one year after ChatGPT was announce exactly 一年前ChatGPT宣布 and people were used to ChatGPT 人们习惯于ChatGPT and the frustration were had just started 沮丧才刚刚开始
like the first one year was wow 就像第一年一样哇 this can do stuff and then 这可以做一些事情,然后 once they were 一旦他们 they started the frust- uh 他们开始搞破坏 the frustration started 挫败感开始了 the google trend graph went up 谷歌趋势图上升 people wanted specific generators for specific use cases 人们想要特定用例的特定生成器 got you um 抓到你了嗯 i see that on your LinkedIn profile 我在你的领英个人资料上看到了。
you mentioned 你提到过 i i don't know what's the name 我我不知道叫什么名字 is it like a 它像一个 feed doll or something feed doll feed doll feed doll 喂娃娃什么的喂娃娃喂娃娃喂娃娃 feed doll OK 喂娃娃OK it is it the the the generator something related to that 它是发电机吗?与此相关的东西。
you know um 你知道嗯 OK so 好的那么 are are you comfortable sharing it on 你愿意分享吗?
definitely to talk a bit more about like 绝对要多谈谈喜欢 how you build a tool 如何构建工具 how you do like seo keyword research 您如何喜欢seo关键字研究 i don't know if we have enough time 我不知道我们是否有足够的时间 the pido was my first website i started in two thousand sixteen Pido是我2016年创办的第一个网站 at that time 当时 it was all about marketing and branding 这一切都是关于营销和品牌 it wasn't about ai tools at all so we have 这根本不是关于人工智能工具,所以我们有 we just repositioned 我们刚刚重新定位了 all you as rebranded OK 你们都改名了,好的。
rebranded ourselves as the ai tools website why because OK 将自己更名为ai工具网站,为什么因为OK so if you'll go and check prompt Generator on Google 所以如果你去谷歌上查看提示生成器 we're ranking on that meeting really OK 我们在那次会议上排名真的很好。
prompt Generator 提示生成器 yes or if you can share your screen 是的,或者你是否可以分享你的屏幕。
that would be easier OK 那会更容易,好吗?
so we might be at the first or second 所以我们可能在第一个或第二个 so that particular keyword is bringing a lot of traffic for us 所以那个特定的关键字为我们带来了大量的流量 i would just go oh 我就会走 can you see my screen 你能看到我的屏幕吗?
right right 对吧对吧 it's ranking number three right now yeah and OK my my be 它现在排名第三,是的,好吧,我的天。
uh it it so it yeah 呃,它是它,所以它是 again it uh it really fluctuates 再一次,它呃,它真的在波动 because it's a really competitive keyword cool i love 因为这是一个非常有竞争力的关键词,酷,我喜欢。
i mean i love doing this 我是说我喜欢这样做 and then my blog readers they also love so 然后我的博客读者也很喜欢 it's it's it's it's concept in s aware 它是它是它的概念 in usa it would be let's say one or two or three 在美国,比如说一个、两个或三个。
so it fluctuates a lot 所以波动很大 yeah alright 是啊好吧 free ai prompt uh 免费ai提示呃 can you click that through yeah 你能点击它吗?是的。
and then maybe show us that's very briefly like 然后也许向我们简单地展示一下 that's a wrapper 那是个包装纸 that's again a wrapper 这又是一个包装纸 for example 例如 he want to create prompts 他想创建提示 they are really lazy 他们真的很懒 so let's say generate meeting agenda 所以让我们说生成会议议程 we'll generate prompt OK 我们会生成提示OK so all of this is web coded 所以这一切都是网络编码的 who who will use this um ai prompt generator 谁会使用这个um ai提示生成器 can you tell us a little bit more about the um yes 你能告诉我们更多关于嗯是的
you know the users OK 你知道用户OK so uh gen z and millennials who just 所以呃Z世代和千禧一代 sorry that your prompt sucks 抱歉你的提示糟透了 hmm OK so 嗯,好的,所以 people actually search for prompt generators a lot on Google 人们实际上在谷歌上搜索了很多提示生成器 uh we see traffic of around 呃,我们看到周围的交通 let's say three hundred to four hundred 就说三百到四百吧 thousand people just visiting this page a month right yeah 每月有成千上万的人访问这个页面,对吧?
this is a super high 这是一个超高的 kd keywords um kd关键字um i'm reading at eight traps yeah 我在八个陷阱中阅读 kd sixty one exactly kd六十一正好 nine point one k wow 九点一k哇 that's a pretty tough keywords 这是个很难的关键词 how did you make it to uh top three oh uh so 你是怎么进入前三名的 how did i make it 我是怎么做到的?
am i am i visible both 我是我是两者都可见吗?
i'm i'm hold yeah 我在我在等待耶 we just not the screen share 我们只是没有屏幕共享 but that's okay 但没关系。
i can share my screen very quick um 我可以很快分享我的屏幕,嗯 so how did i make it to top top three 那么我是如何进入前三名的呢?
it's because i was the first one to 因为我是第一个 create a prompt generator for the world 为世界创建提示生成器 and then i got the links alright 然后我得到了链接。
so it's this the timing right um yes 所以这是正确的时机,嗯,是的。
it was created in two thousand twenty three itself 它是在两千二十三年创建的 uh uh 嗯嗯 but i mean i haven't dig into this website 但我的意思是我还没有深入这个网站 but it's dr seventy one yes um like 但这是71号博士,是的,嗯,就像 it looks like you have a great uh domain 看起来你有一个很棒的呃域名 and then when you publish this 然后当你发表这个的时候 guess how much i've spent on seo on this website 猜猜我在这个网站上的seo上花了多少钱 oh alright 哦好吧 i want to look it into your seo history maybe later you know 我想调查一下你的seo历史,也许以后你知道。
but let's focus on these two you know so you how long 但是让我们专注于这两个,你知道,这样你就可以持续多久了。
did did it take you to build these two oh uh 你花了多少时间来建造这两个吗?哦,呃
less than a day 不到一天 less than a day oh man OK 不到一天哦,伙计,好的。
and then um yeah 然后嗯,是的 i'm just browsing and then looks 我只是在浏览然后看 like the monetization is uh ads right 就像变现是广告一样 so i can see uh exactly 所以我可以准确地看到 uh so i can charge for it 呃这样我就可以收费了 so again ads 所以再次广告 and people don't mind the ads 人们不介意广告 since i'm already ranking right 因为我已经排名正确了 yeah OK uh Yeah OK uh let me just click create wow 让我点击创建哇 it get gets result generating prompt um hmm alright um 它会得到结果生成提示,嗯,好吧,嗯。
are are you comfortable sharing how much 你愿意分享多少吗?
money you're making from for this site or is that uh 你为这个网站赚的钱还是呃 it doesn't have to be accurate you know 你知道,不一定要准确。
i'm just curious for 我只是好奇 a few thousand a few thousand dollars per month 每月几千几千美元 yes oh 是的哦 that's pretty decent you know 你知道,那很体面。
it's passive income 这是被动收入 but i guess like this this project fido right yeah 但我想就像这个项目一样,对吧?
it's probably worth 可能值得 uh times thirty or forty multiple could be like 呃乘以30或40倍可能是 easily six figures right in value if you sell it yes it 如果你卖掉它,价值很容易达到六位数,是的,它 uh i've i've received some o offers 呃,我收到了一些报价。
let's say from a few of my competitors themselves 比如说从我的一些竞争对手那里 but again this is was my first website 但这又是我的第一个网站 so i won't be selling it 所以我不会卖它。
ah i understand that um yeah 啊我明白嗯是的 i've been building website for like a ten plus years 我做网站有十多年了 i understand that sometimes to reach you you know um 我明白有时候为了找到你 no matter how much money you offer you know 不管你提供多少钱,你都知道 i want to keep it 我想留着它 it's my baby 这是我的宝贝 exact and plus i met my wife 确切地说,而且我遇到了我的妻子 through this website too ha ha really the story yes wow 通过这个网站,哈哈,真的是故事,是的,哇。
OK ha ha ha 好的哈哈哈 should we cut this part ha ha ha no problem ha ha ha oh 我们应该剪掉这部分吗哈哈哈没问题哈哈哈哦 that's even better wow OK 那就更好了,哇,好的。
now i see the real reason you know ha ha ha alright 现在我明白你知道的真正原因了哈哈哈好吧 very cool wow 非常酷哇 that's amazing 太神奇了。
this is the first time i hear this kind of like um magic story 这是我第一次听到这种像嗯魔法故事 and that was thanks to seo right OK 这要归功于seo,好的。
now tell tell us a little bit more about your seo journey 现在告诉我们更多关于您的seo之旅 i'm i'm super curious you know 我我超级好奇你知道的 in the last call 在最后一次通话中 we didn't dive into this 我们没有深究这个 yeah you 是啊你 all i know is like 我所知道的就像 you're maybe around thirty years old 你大概三十岁左右 i don't know the su you su age 我不知道su you su age so tell us more 所以告诉我们更多 yeah OK 恩, OK.
so when it when it uh if i to talk about seo 所以当它当它呃如果我要谈论seo i started doing seo in two thousand 我2000年开始做seo fourteen fifteen itself 十四十五本身 so that's a around eleven years back 那是大约11年前的事了。
eleven or twelve years back 十一二年前 and how is started in high school 高中是如何开始的?
i guess at that time 我猜在那个时候 i i was in university university OK yes 我在上大学,好的,是的。
so i started with tumblr 所以我从Tumblr开始 attack or Tumblr there so 攻击或Tumblr那里所以 Tumblr received a good traffic amount Tumblr获得了不错的流量 so i used to make did you know stuff over there 所以我过去常常在那里做你知道的东西吗?
got got more uh learned more uh 得到更多得到更多学到更多 essence monetization through Tumblr 通过Tumblr变现 and then i moved to WordPress when i created Peter dot com 然后当我创建Peter dot com时,我搬到了WordPress at that time uh 那个时候呃 competition wasn't that you know 竞争不是你所知道的 wasn't that few years 那不是几年吗 i would say 我会说 because they were limited uh yeah yeah 因为它们是有限的uh yeah yeah twenty fifteen 二十五 twenty sixteen i remember 二十六我记得 and that was 那是 like penguin pub um algorithm came out in 比如企鹅酒吧的算法
twenty thirteen and in twenty sixteen 二百一十三和二百一十六 i think that's still like a a stage well 我觉得还是像个舞台井 seos and website owners are fairly SEO和网站所有者是公平的 easy to get traffic from Google exactly so i 很容易从谷歌获得流量,所以我 what i did was i i used to read a lot of books 我所做的是我曾经读过很多书 like i still do 就像我现在一样 i still have a lot of books over there 我那边还有很多书 i uh for example 我呃例如 i read Kotler mark marketing management 我读过科特勒马克营销管理
i copied entire Kotler on feedo 我在feedo上复制了整个Kotler wow advertising 哇广告 marketing and stuff 营销之类的 and then i got uh i did super long tail seo on fido itself 然后我得到了呃,我在fido本身上做了超级长尾seo how i did was super long tail seo 我做的是超级长尾seo if i'm writing on advertising 如果我在写广告 i would have ten other pages on super long tail seo 我会有十个关于超级长尾seo的其他页面 and those pages got the links and 这些页面有链接和 made advertising rank at the top 使广告排名靠前
i was ranking for the term advertising for good three years 我连续三年获得广告一词的排名 two years 两年 i was ranking at uh at the term marketing marketing term 我在市场营销术语中排名第一 on Google for the on the first on the first uh position 在Google上为第一个在第一个uh位置上 that's pretty high um traffic value keywords yes 这是相当高的嗯流量价值关键字是的 that was in two thousand nineteen 那是在二千一十九年 in two thousand nineteen 二千一十九年 i was seeing three three to three point five million traffic 我看到了三三三十五百万的流量
on on three to five million traffic twenty nineteen oh man yeah 在300到500万的流量上,219哦,伙计,是的。
so i was trying to count how much money you were making 所以我想数数你赚了多少钱。
you know i was 你知道我是 i i bought this home like uh in two thousand nineteen itself 我我买了这个家,就像呃在两千一十九年一样。
so 所以 again so 又是如此 why why why nobody hear about you you know 为什么为什么为什么没有人听说过你 i was i i i i didn't know about like 我是我我我我不知道喜欢 that i should be boosting about this or not 我是否应该对此进行宣传 because i was pretty secretive at that time 因为我当时很神秘 yeah but oh i want to cut uh 是啊但是哦我想剪呃 like jumping 喜欢跳跃 why you are OK sharing this in public 为什么你可以在公共场合分享这个?
because um i know a lot of people when they make money 因为嗯,我认识很多赚钱的人。
they want to hide it 他们想隐藏它 they don't want talk in public 他们不想在公共场合说话 but why now you 但为什么现在你 like through your face in public 就像在公共场合通过你的脸 i know you build a lot of communities 我知道你建立了很多社区 why of a sudden make the switch 为什么突然切换?
i'm curious 我很好奇 because seo you can't uh make a 因为seo你不能呃做一个 like i might be wrong 就像我可能错了一样 because you have to switch from seo from now 因为你必须从现在开始从seo切换 seo won't be seo不会 as good as it was a few years back 和几年前一样好 it's a dying industry trust me yeah 这是一个垂死的行业,相信我,是的 and tonight i like that term time industry yeah yeah 今晚我喜欢时间行业这个词 it's a dying 这是一个垂死的 dying industry 垂死工业 why i uh why do i say that is because um 为什么我呃为什么我这么说是因为嗯
it's an agentic world now 现在是代理世界了 it's an agentic internet 这是一个代理互联网 agents would be uh 特工们会呃 agents are already browsing the internet more than humans 代理已经比人类更多地浏览互联网 sixty percent of the internet is browsed 60%的互联网被浏览 consumed and used by agents clout got uh 被特工消费和使用影响力得到了呃 let's say clout code open clout 假设clout代码打开clout and all these and even uh 所有这些,甚至呃 oh like Google 哦,就像谷歌一样 the one that i mentioned in the uh in 我在呃中提到的那个 the presentation that you attended 你参加的演讲
Google launched web mcp 谷歌推出网络mcp where you have to have documentation for 你必须在那里留档 the internet 互联网 even if you uh if you run a WordPress website 即使你呃如果你经营一个WordPress网站 use the rank math and links a few schemas for the api patients 使用排名数学并为api患者链接一些模式 they're adding new stuff so Ben 他们在添加新东西,所以本 you are targeting agents and not humans 你的目标是特工而不是人类 ranking matter less why 排名不重要,为什么?
because at the end of the day 因为归根结底 they they uh agents won't be s won't be as algorithmic 他们他们呃特工不会是s不会是算法 they won't be searching as algorithmically as humans um hum 他们不会像人类那样用算法搜索 so that's one thing 所以这是一回事 and uh this was a publisher website back then 那时候这是个出版商网站 i used to make money through advertisements affiliates 我以前通过广告联盟赚钱 agents won't make me money through advertisements 代理商不会通过广告给我赚钱 agents won't make me money through affiliates 代理商不会通过会员给我赚钱 so right 如此正确
so that's i can now share the stuff that i've been that doing 所以我现在可以分享我一直在做的事情 i see wow 我明白了哇 interesting you know um 有趣你知道嗯 and i have already i've already pivoted yeah 我已经改变了,是的。
it makes sense 有道理 it seems like easy to understand 这似乎很容易理解 but not many people realize this 但没有多少人意识到这一点 we don't talk much about this 我们不怎么谈论这个 we are still focusing much on seo 我们仍然非常关注seo even on aeo 即使在aeo上 for example 例如 aeo is limited to ChatGPT Claude or any of these super apps AEO仅限于ChatGPT克劳德或这些超级应用程序中的任何一个 yeah aeo 是的,aeo i think that's a term in the North America in um we 我想这是北美的一个术语,嗯,我们 in in China in in China
and us use uh Geo more Geo 我们使用uh Geo more Geo it's the same thing 这是一回事 it's the same thing 这是一回事 so uh but one what we are missing out over 所以呃,但我们错过了一个 there is uh every agent has different 有呃每个特工都有不同的 i would say algorithm or every t- 我会说算法或每个t- uh agent has a different thinking power 呃特工有不同的思考能力 claude thinks uh 克劳德认为呃 claude on claude chat thinks claude on claude chat认为 differently than claude on my open cloutage 和克劳德在我的开放式账户上不一样
and i have have to ensure that i'm ranking for all of them 我必须确保我在他们所有人中排名第一 moreover there won't be an algorithm at place after this 此外,在这之后就不会有算法了 when i say algorithm uh huh uh 当我说算法的时候 it would be just like human recommendation now 这就像现在的人类推荐一样 uh and you can't get into the brain they won't 呃,你不能进入大脑,他们不会。
you won't be able to track stuff now 你现在无法追踪东西。
how do i get this traffic how do 我如何获得这些流量?
how did i get the sale 我是怎么得到销售的?
there won't be Google analytics yeah tough 不会有谷歌分析,是的,很难。
when the agent take internet take over takes over so yes 当代理接管互联网接管时,所以是的。
i we can talk about the previous um 我我们可以谈谈之前的嗯 uh the success 呃成功 but i'm afraid about the future that we're heading ha ha ha 但我担心我们的未来哈哈哈 i like i i i see what you mean yeah 我喜欢我我我明白你的意思了是的 we are pretty much like switching 我们很像在交换 from one error to the agenty error 从一个错误到代理错误 and then yes 然后是的 still we don't know what's going to happen 我们仍然不知道会发生什么 even though we know it's coming right yeah 即使我们知道它即将到来 that's the scary part 这才是最可怕的
and why am i happy about sharing about my micro SaaS as well 为什么我也很高兴分享我的微型SaaS?
is because even that industry is dying 是因为即使是那个行业也在消亡 why uh 为什么呃 because SaaS uh 因为SaaS uh i would say there's a new name for SaaS 我会说SaaS有了一个新名字 it's service as a business uh 这是作为企业的服务呃 service as a software now 现在作为软件服务 not software as a service why 不是软件即服务,为什么?
so uh 所以呃 can can you repeat that word again i think so 你能再重复一遍那个词吗?我想是的。
people may not like uh get the nuances yeah OK so s uh 人们可能不喜欢,呃,了解细微差别,是的,好吧,所以呃 as the original full form 作为原始完整形式 the original econo 原始经济 uh full form of the econo 呃,经济的完整形式 economy was software as a service um hum now 经济现在是软件即服务嗯哼 it's slowly changing to service as a software 它正在慢慢转变为作为软件的服务 so it's the other way around right yes why 所以这是另一种方式,对吧?是的,为什么?
because human services 因为人类服务 which people use to uh uh take a lot of money for 人们过去常常呃呃拿很多钱 let's say legal services 比如说法律服务 creating briefs uh 制作简报呃 creating let's say 创造比方说 like all not just legal services 喜欢所有不仅仅是法律服务 let's say agencies people 假设机构人员 uh keyword research agencies or lead generation agencies these uh关键字研究机构或潜在客户生成机构这些 human oriented services can be converted 以人为本的服务可以转换
into software using these agents now um hum so so 现在使用这些代理进入软件um hum so so so in the future 在未来 people maybe don't need to pay for 人们可能不需要付钱 specific software to do things 做事的特定软件 they just rely on the questions yes 他们只是依靠问题是的 that's the reason why i i heard like a 这就是为什么我听说 many people say eighty percent of the SaaS 很多人说百分之八十的SaaS companies will be bankrupted within two years yeah oh 公司将在两年内破产耶哦
claud just released a few plugins and Claud刚刚发布了一些插件和 the companies are seeing down 公司正在下跌 like the bleeding in the stock market 就像股票市场的流血事件 because what they were doing was 因为他们所做的是 they were selling wrappers 他们在卖包装纸 just like what i was doing a few years back 就像我几年前做的一样 they were selling wrappers for particular niches 他们在为特定的壁龛出售包装纸 micro niches 微型壁龛 and they had big brand name attached to it 他们把大品牌附在上面。
so people were paying thousand 所以人们付了一千英镑。
five thousand dollars per month to them 每个月给他们五千美元 five to ten thousand dollars so now uh 五千到一万美元所以现在呃 let's say people would be limited to Claude but again 假设人们仅限于克劳德,但同样 Claude would not uh present to them the entire ecosystem 克劳德不会向他们展示整个生态系统 what will be the next thing is creating an ecosystem 下一步是创建一个生态系统 second thing 第二件事 uh delivery delivery is how you're going to distribute 呃,送货送货是你要分发的方式。
so distribution is the next queue for the seo or the next 所以分发是seo的下一个队列或下一个 i would say uh any of the 我会说呃任何 uh any of the people in the additional 呃,附加中的任何一个人 marketing arena distribution how 营销舞台分销如何 we need to actually zero on where we are 我们需要专注于我们所处的位置。
going to distribute our clients'work 要分发我们客户的作品 yeah in that regard um hmm i mean yeah 是的,在这方面,嗯,我是说,是的。
we we just talk about seo 我们我们只是谈论seo are you promising them 你在向他们承诺吗?
do you think seo will be promising 你认为seo会有前途吗?
do you think seo will die um 你认为seo会死吗嗯 i want to know what's your uh what what 我想知道你的呃什么什么 your your take on this industry 你对这个行业的看法 uh seo won't be limited to Google uh seo不会仅限于Google seo won't be limited to ChatGPT so search 搜索引擎优化不会仅限于ChatGPT所以搜索 we would uh the distribution when it comes to search 当涉及到搜索时,我们会呃分配 we would have that would change 我们会改变这一点 people would start a search 人们会开始搜索 but the search behavior would be changing 但搜索行为会发生变化 that's search behavior 这就是搜索行为
all the information would be distributed to 所有信息都将分发给 um to to reach a target audience will be very different 嗯,达到目标受众会非常不同。
than i don't know three years ago or three years ago OK 我不知道是三年前还是三年前。好的。
so let me give an example so uh jp 让我举个例子,所以呃jp when i had a conversation with you uh 当我和你谈话的时候uh you said uh like 你说呃就像 everyone in China is using open cloud 中国每个人都在使用开放云 even the grandma 即使是奶奶 right right 对吧对吧 that's what the um 这就是嗯 uh what what's his name um 呃什么他叫什么名字嗯 Zach Zach Franklin said in his powerpoint you know it'll 扎克·扎克·富兰克林在他的幻灯片中说 i think it was the exaggerating but the yeah 我认为这是夸大其词,但是的 in sentence 在句子中 in specific also 具体也
do do you know how Opencl search the 你知道Opencl如何搜索 internet and give answer to your question 上网并回答您的问题 it doesn't search just one search term like humans 它不会像人类一样只搜索一个搜索词 what we used to do was we uh we went to Google 我们过去常做的是我们呃我们去谷歌 we used to search for one particular search term 我们过去常常搜索一个特定的搜索词 got the answers 得到了答案 and relied on it 并依赖它 be commercial 商业化 be navigational 导航 be transactional 事务性
now what open cloud does is it would search let's say ten 现在开放云所做的是它会搜索,假设10个。
times twenty times different search terms then would 乘以20倍不同的搜索词 accumulate all the information that it would get then will 积累它会得到的所有信息,然后就会 make sense of it then will give you the answer so that 弄清楚它,然后会给你答案,这样 stuff for the seo is changing like it it won't be limited seo的东西正在发生变化,就像它不会受到限制一样 to ranking at the top for one particular term 在某一特定任期内名列前茅 it would be a qua uh having the shelf space over the internet 这将是一个qua uh在互联网上拥有货架空间
it could be s- the social mentions because reddit 可能是社交提及,因为reddit take search or big part in the search uh 进行搜索或参与搜索呃 it totally depends on how you have train your open clue agent 这完全取决于你如何训练你的公开线索特工 again 再次 my open clue agent relies on a lot of human comments on reddit 我的开放线索代理依赖于reddit上的大量人类评论 yeah second would be let's say Google 是的,第二个是谷歌。
if we are having browser Automation 如果我们有浏览器自动化 it's going to Google and it's searching for let's 它要去谷歌,它正在搜索让我们 say five different terms on Google itself 在Google上说五个不同的术语 if it's using an api more than ten 如果它使用的api超过十个 so how are we ensuring that we are ranking on all those to 那么,我们如何确保我们在所有这些产品中排名 on all those ten terms 在所有这十个条件下 that's a problem for us seos 这对我们seos来说是个问题 right yeah 对,是的。
in that regard 在这方面 do you think like um there's more potential for seo 你认为seo有更大的潜力吗?
or do you think there's less 还是你认为有更少的 because now you have so many platform 因为现在你有这么多平台 like like agents asking question 就像特工问问题一样 users asking question 用户提问 there's no way we can manipulate the result like right in time 我们不可能及时操纵结果 because the resources we need to make sure like we s 因为我们需要确保的资源就像我们 we show up for that term 我们在那个学期出现 but the user maybe already switch into another term 但用户可能已经切换到另一个术语 you cannot keep up with right so 你跟不上对吧所以 uh i don't know 呃我不知道
maybe my question is how should brands or 也许我的问题是品牌应该如何或 like individual people optimize for 就像个人优化一样 i don't know 我不知道。
like show up in the answers or 比如出现在答案中或者 get more traffic still like in China we're 获得更多流量,仍然像在中国一样,我们 talking about get more traffic 谈论获得更多流量 even though i disagree 即使我不同意 because in the future 因为在未来 it's not about the traffic 这与交通无关 it's about the attention about the impression 这是关于对印象的关注 things like that and sentiments yeah 诸如此类的事情和情感是的 so i want to know your take on this part 所以我想知道你对这部分的看法 so if you're looking for the traffic 所以如果你在找交通 i would say think again 我会说再想想
traffic won't be the thing that would take 交通不会是需要的东西 you to the next phase of the internet uh 你进入互联网的下一阶段uh instead of search engine optimization 而不是搜索引擎优化 it would be perception optimization 这将是感知优化 perception of the internet towards your company 互联网对您公司的看法 perception optimization OK 感知优化OK should should should we uh create a new term for seo 我们应该为seo创造一个新术语吗?
totally up to you right 完全取决于你,对吧?
it's a perception when a lot of people are talking about you 这是很多人谈论你时的一种感觉 be it anywhere 随处可去 that's where you would stand out 那就是你最突出的地方 and because again 又因为 uh if uh if i would search 呃如果呃如果我愿意搜索 let's say jp 让我们说jp uh if i'm searching for the best uh seo uh podcasts in China 呃,如果我正在寻找中国最好的uh seo uh播客 and like this one particular term 就像这个特定的术语一样 let's say it lands me on gps broadcast but again 假设它让我上了gps广播,但又一次
if i search for ten other terms 如果我搜索其他十个术语 because agent usually does yeah 因为代理通常会这样做,是的 uh because it understands my intent 呃因为它明白我的意图 like i would want more of a um an informative 就像我想要更多的信息一样 uh is a informative broadcast uh是一个信息广播 so i would want someone who speaks in English yeah 所以我想要一个会说英语的人,是的。
that's the thing like intent right yeah 这就是意图,对吧?
you're you're seeing the law 你看到了法律 as you're seeing the intention 因为你看到了意图 so it would search for all of these intentions 所以它会搜索所有这些意图 again and again on the queries 一次又一次地查询 and if all of the queries 如果所有的查询 and if your uh the perception of the internet 如果你呃对互联网的看法 perception of a lot of the 对很多人的看法 it doesn't matter where you're ranking right now 你现在的排名并不重要 because it can read ten results at once 因为它可以同时读取十个结果 twenty results at once yeah 一次20个结果是的
there's a lag 有滞后 so perception 所以知觉 if uh you fit in that particular query 如果呃你符合那个特定的查询 you would agent would recommend you 你会的代理会推荐你的 i don't know how to communicate it better 我不知道如何更好地沟通它 i i know what you mean yeah 我我知道你的意思是的 i know it's it's hard especially 我知道这很难尤其是 not a people don't understand what is perception 不是一个人不明白什么是感知 and then um i was in the 然后嗯我在 i hosted an event in Shenzhen 我在深圳举办了一场活动 one of our speakers 我们的一位演讲者
i mean just two weeks ago 我是说就在两周前 he gave a presentation 他做了一个报告 the title is called perception engineering framework so 标题叫感知工程框架所以 seo has slightly changed from like seo从like略有变化 you optimize for se search engine 您针对se搜索引擎进行优化 you need to optimize how search engine and people 您需要优化搜索引擎和人的方式 perceive your brand 感知你的品牌 what they would say you know 他们会说什么你知道的 because ai would be just wrap all them up 因为人工智能会把它们都包起来。
and then deliver the answer plain text 然后以纯文本形式提供答案 in front of the user 在用户面前 they don't see your website 他们看不到你的网站 how fancy what i how how you say your brand is great you know 我有多喜欢,你怎么说你的品牌很棒,你知道吗?
you cannot control the narrative anymore 你不能再控制故事了 exactly so uh one 一模一样 i i would like to give one example 我想举一个例子。
so one of the brands that i'm working with 所以我合作的品牌之一 sell protein bars in India 在印度卖蛋白棒 and it's uh one of the protein bars is endorsed 其中一个蛋白质棒得到了认可 uh it's actually the brand is owned by a big Bollywood star 呃,实际上这个品牌属于一个宝莱坞大明星。
so uh the problem with them is they they don't have good 所以呃,他们的问题是他们没有好的 reviews on reddit and all the forums on the internet reddit和互联网上所有论坛的评论 they have purchased a lot of blog posts though through seo so 他们通过seo购买了很多博客文章,所以 the blog posts say one story 博客文章说一个故事 the reddit say another story reddit说另一个故事 so ChatGPT actually doesn't recommend them 所以ChatGPT不推荐他们 right because uh ChatGPT um is it because they trusted 对因为呃ChatGPT嗯是因为他们信任 read it more than blog post or 阅读它比博客文章或
yep there's a 是的,有一个 there are a lot of discrepancies between what one oh oh 什么哦哦之间有很多差异 like what people are saying and what the world is saying 比如人们在说什么,世界在说什么 so yep that is one thing that's happening 所以是的,这是正在发生的一件事。
perception again 再次感知 right how OK 对,怎么行?
following on this 关注这个 if i'm an seo working for these brands you know 如果我是为这些品牌工作的seo,你知道 they have this this problem 他们有这个问题 how should we solve this problem 我们应该如何解决这个问题 and make sure ChatGPT actually can confident recommend us 确保ChatGPT有信心推荐我们 so what i or like 所以我喜欢什么 i've been working on them 我一直在研究它们 and i've been uh 而且我一直呃
i've offered them a Geo plus orm management awesome 我给他们提供了一个Geo plus orm管理,太棒了。
i like that term yeah 我喜欢这个词是的 so uh 所以呃 what we are doing is uh 我们正在做的是呃 we we deployed agentic swarms which uh monitor social mentions 我们部署了代理群来监控社交提及 as soon as there's a social uh 一旦有一个社交呃 mention which is against the brand 提到哪个违反品牌 we would re- 我们会重新 the agent would reach out to them 特工会联系他们 either on the comments or through dms 在评论中或通过dms two agents can do that know that 两个特工可以做到这一点 agents can make that yeah 特工可以做到这一点,是的
we can automate that 我们可以自动化 open clock and do it 打开时钟并做到这一点 like we have hmm 就像我们有嗯 like different versions of the cloy 就像不同版本的衣服一样 yeah yeah you have show us how to do that 是的,是的,你必须告诉我们怎么做。
i mean for that the rest runs right like 我的意思是其余的就像 exactly 确切地说 ai voice call you know yeah it's 人工智能语音通话你知道是的 exactly 确切地说 doable yeah 可行的是的 so uh they would reach out to them and they would offer 所以他们会联系他们,他们会提供 them like let's say let's we're let's talk or let's 他们喜欢让我们说让我们谈谈或者让我们 give you a freebie to just delete that or something 给你一个免费赠品来删除它或其他东西 like that in we're what we're trying to do is we're 就像我们想做的是我们
trying to manage the reputation online as well 也试图管理在线声誉 hmm so 嗯所以 that might work 那可能有用 that might not work 那可能行不通 it's a pilot project 这是一个试点项目 but in this regard 但在这方面 do you think 你觉得 like that has go beyond what a traditional 就像那已经超越了传统的 seo should do in the project scope seo应该在项目范围内做 because online reputation management somehow 因为在线声誉管理不知何故 pr branding you know 你知道的公关品牌 this is another department's job 这是另一个部门的工作 not our seos right so 不是我们的seos,所以
seos have to evolve 搜索引擎优化必须发展 uh if you're talking about search engine optimization 呃,如果你说的是搜索引擎优化 when the uh okay 当呃好吧 so it was e- uh 所以是-呃 every year we used to hear that seo is dead 每年我们都听说seo死了 seo is dead seo死了 seo would not have died seo就不会死了 unless unless google had died 除非除非谷歌死了 well Google might die you know exactly 好吧,谷歌可能会死,你很清楚。
so now that we are talking about 所以现在我们正在谈论 we are not talking about seo 我们不是在谈论seo we are talking about whether it's a death 我们在谈论是否是死亡 of Google Google search as we know it 我们所知道的Google Google搜索 because the next thing you would know 因为接下来你会知道 Google might completely shift to ai mode 谷歌可能会完全转向人工智能模式 yeah right yeah um 是啊对是啊嗯 i remember Lily ray has been talking about this for why 我记得Lily Ray一直在谈论这个为什么 you know we're s 你知道我们是
Google just switch to full ai mode that's 谷歌刚刚切换到全人工智能模式 a big shift if that happens 如果发生这种情况,会有很大的转变 we are officially enter the ai era 我们正式进入人工智能时代 i would say exactly 我会确切地说 so let's say tomorrow 所以让我们说明天 and uh uh let's say in the good 呃,呃,让我们说在好的方面 update of two thousand twenty six 二千二十六的更新 we're we're officially shifted to the ai mode 我们正式切换到人工智能模式 that's when a lot of the suss would wake up 那时很多疑犯都会醒来 OK it's time to change so 好吧,是时候改变了,所以
before that happens 在那发生之前 let's actually get into this 让我们真正开始吧 because that's that is something that's going to happen 因为那是即将发生的事情 and that will happen as soon as 这将尽快发生 Google fixes its advertisements 谷歌修复其广告 how it going to it's going to advertise on the in the you know 它将如何进行,它将在你知道的广告上做广告。
uh ai mode stuff Anna 呃ai模式的东西Anna because again 因为再一次 Google is just uh it's not 谷歌只是呃不是 it it it is not can it it is not can completely changing to ai mode 完全改成ai模式 just because it wants its advertisement business to sustain 仅仅因为它想让它的广告业务持续下去 um hum Edwards 嗯嗯Edwards right yeah 对,是的。
i was just watching the YouTube you know 我只是在看YouTube你知道的 i i don't search Google that much 我不怎么搜索谷歌 i can see that YouTube ads 我可以看到YouTube广告 is getting more aggressive than before 比以前更有侵略性了 sometimes you cannot get rid of that like this this x 有时候你不能像这样摆脱它。
you cannot find it 你找不到它 they want you to push you to read more ads 他们希望你推动你阅读更多广告 because they want to make more money you know 因为他们想赚更多的钱你知道的 people are seeing 人们正在看到 probably are seeing uh less search ads 可能会看到更少的搜索广告 but now people watching YouTube videos 但现在人们观看YouTube视频 they they become more aggressive in the video ads 他们在视频广告中变得更加咄咄逼人 yeah and fun fact people are not even 是的,有趣的是,人们甚至不是 watching YouTube videos full uh 观看YouTube视频完整的uh for example 例如
there's a Gemini transcribing the YouTube videos right uh 有一个双子座正在转录YouTube视频,呃 so there's a case study that i see what you mean about them 所以有一个案例研究,我明白你对他们的意思。
i'm i usually watch like a game recap 我通常看比赛总结 i'm a basketball fan 我是个篮球迷 so there's no way Gemini 所以双子座不可能 i would read the Gemini report because 我会读双子星的报告因为 i want to see how people shoot how they 我想看看人们是如何拍摄的 you know shoot that a close shot you know um definitely 你知道,近距离拍摄,你知道,嗯,绝对是。
and one thing that i would like to add is 我想补充的一件事是 let's forget about Google 让我们忘记谷歌 the let's talk about gen z 让我们谈谈z一代 the upcoming um generation right 即将到来的嗯一代对吧 they have different search engines for different uh intents 他们有不同的搜索引擎用于不同的呃意图 um hum let's say they want to buy something 嗯哼假设他们想买东西 they hardly go to Google to buy something 他们几乎不去谷歌买东西 they would find things on Instagram 他们会在Instagram上找到东西 they would find things on TikTok 他们会在TikTok i agree yeah 我同意,是的。
that's a such a behavior change right 这是一个行为改变,对吧?
so uh let's say they want some ideas 所以呃假设他们想要一些想法 they would go to pinterest that they would create a board 他们会去pinterest,他们会创建一个董事会 so uh millennials and gen x uh that's 所以呃,千禧一代和x一代,呃,那是 where Google dominated right now 谷歌现在主导的地方 the i would say uh the 我想说呃 term that Google invented micro moments is taking over 谷歌发明微时刻的术语正在接管 micro moments 微矩 if i want this thing 如果我想要这个东西 i should go over there 我应该去那边 if i want this thing 如果我想要这个东西 i should go over there 我应该去那边
that's that's what 就是那个就是那个 is that's where a sales should head to 这就是销售应该去的地方吗?
i think that's related to a term that 我认为这与一个术语有关 you just mentioned perception perception 你刚才提到了知觉 you search for something related to physical product 你搜索与实物产品相关的东西 you don't go to Google 你不去谷歌 you go to i don't know 你去我不知道 uh Amazon TikTok 呃亚马逊TikTok ask ready for reviews right 询问准备好接受评论了吗?
depend on how expensive that item 取决于该商品有多贵 it's uh you know what 这是呃你知道吗 now people have be 现在人们已经 uh Reddit has al also started its own search engine uh Reddit也开始了自己的搜索引擎 ai search engine 人工智能搜索引擎 where you can just go and type in your query 您可以去哪里输入您的查询 and it will search all the Reddit communities with answers 它将搜索所有Reddit社区的答案 and it will give you the answer on Reddit itself 它会在Reddit上给你答案 just like ChatGPT 就像ChatGPT but exclusively for Reddit 但专门针对Reddit right yeah wow 对吧是啊哇
interesting yeah 有趣是 i want to do a little bit time control here 我想在这里做一点时间控制。
but i also want to talk about as you 但我也想谈谈作为你 how you think about this 你是怎么想的?
so anyway um 所以不管怎样嗯 in my opinion 依我看 answer that question that i asked it you know 回答我问的那个问题,你知道的。
where seo die seo死在哪里 what's whether it's promising or not promising so 它是否有希望,所以 when i got ask you this question a lot 当我经常问你这个问题时 critic criticize me if i'm wrong you know so 如果我错了,评论家会批评我,你知道的。
i would say seo will be there as long as people are searching 我会说只要人们在搜索,seo就会在那里 why people search is because that's human nature 人们为什么搜索是因为这是人类的天性 when we buy something 当我们买东西的时候 when we're curious about something 当我们对某事感到好奇时 we will search 我们会搜查 that's that's our instinct so 那是那是我们的本能所以 the moment seo will die is when people don't have curiosity seo死去的那一刻就是人们没有好奇心的时候 we don't think 我们不认为 we just become like maybe zombies 我们就像僵尸一样 then that means like seo will die 那就意味着seo会死
because people don't are not curious 因为人们不好奇 they're not asking questions 他们没有问问题 they're not searching 他们没有搜查 then seo will be dead so 那么seo就会死,所以 do you agree 你同意吗?
who is this theory on no 这个理论是谁的?
that's my theory 这是我的理论 i would i would agree with your theory 我会同意你的理论 but uh searching was a term invented by Google 但是呃搜索是谷歌发明的一个术语 search conversations happen before or in 搜索对话发生在之前或之后 or curiosity was there even before Google 或者好奇心甚至在谷歌之前就存在了 let's say before two thousands so why 假设在两千之前,那为什么呢?
what happened before that was people 在那之前发生的是人们 uh either talk to other people 呃要么和其他人谈谈 people conversed 人们交谈 people go to library to read book libraries 人们去图书馆阅读图书馆 ask the people in person yeah 亲自问人们是的 that's also search right in a sense right 从某种意义上说,这也是搜索,对吧?
they're searching for some information 他们在寻找一些信息 some solution yeah exactly 一些解决方案,是的,没错。
so now p people are heading back to conversations 所以现在p人正在返回对话 aco might not die 阿科可能不会死 but it will con- it will be converted into 但它会转换成 conversational engine optimization 会话引擎优化 like where conversations happen 比如对话发生的地方 and you are the one 你就是那个人 1 who is recommended perception again so conversation you 1谁被推荐再次感知,所以对话你 have to change the perception of that particular agent 必须改变特定代理人的看法 2 recommend it so yes 2推荐它,所以是的。
i would say more than seo 我想说的不仅仅是seo people would like to converse more 人们想多交谈 for example 例如 i would ask jp 我会问jp do you know uh someone who can help me 你认识呃能帮我的人吗 with let's say social media marketing 比如说社交媒体营销 and this is where the conversation happening not us 这就是对话发生的地方,而不是我们 actual search 实际搜索 curiosity is there 好奇心就在那里 right i i see what you mean yeah 对,我明白你的意思了,是的。
conversation 会话 but when you are having conversation whether 但是当你谈话时是否 with a machine or whether with a friend 用机器还是和朋友 sometimes the conversation will end up with a question mark 有时谈话会以一个问号结束 that's question 那是个问题 that's a like essentially you know 这基本上就像你知道的 could be a search 可能是搜查 you previously was looking for Google 您之前正在寻找Google now we're asking friends and then 现在我们问朋友,然后 maybe we just dump the conversation into ChatGPT 也许我们可以把对话ChatGPT give me a recommendation solve this based on 给我一个建议,根据
the context that i had with my friend 我和我朋友的背景 exact moment that's seo you know that's seo 那是seo的确切时刻,你知道那是seo mentioned or not ha ha 提及与否哈哈 but but at the same time 但但同时 seo uh happen because people started seo uh发生是因为人们开始 asking questions in the same language 用同样的语言提问 everyone did 每个人都做了 you and i search for the best social media marketing 你和我寻找最好的社交媒体营销 let's in China 让我们在中国 in Shenzhen similarly 在深圳也一样 conversations spin with words 言多必失 have different words 有不同的话
you might ask your question in a different way than me uh 你可能会用和我不同的方式问问题uh have you seen the shift from voice type 你看到声音类型的转变了吗?
uh from usual typing to voice typing 呃从平时打字到语音打字 whisper flow 低语流 that was like a couple of years or many years ago right like 那是几年前的事了,对吧?
yes so people are s- to uh started 是的,所以人们开始了 have started talk more um hum and again 已经开始谈论更多的嗯哼和一次又一次 so when we're talking more 所以当我们多说话的时候 our words come out differently 我们的话不一样 jp's word would be different JP的话就不一样了 my word would be different so again 我的话会有所不同,所以又一次 seo would be there seo会在那里 seo as a term would be there seo作为一个术语会在那里 but how we're going to optimize it would be totally different 但是我们如何优化它将完全不同。
oh yeah a hundred percent agree yeah um 哦,是的,百分之百同意,是的,嗯 i think it becomes more interesting 我觉得它变得更有趣了 it w- it would be more demanding to 这要求会更高 if you're as your strategies 如果你按照你的策略 we're demanding on you 我们对你要求很高 how you create this kind of strategy 你如何创造这种策略 what's your goal 你的目标是什么?
not like just following the old blueprint you know 不只是遵循旧的蓝图,你知道 you do content backlink technical optimize user signal 你做内容反向链接技术优化用户信号 then you're ranking number one this 那么你在这方面排名第一 that formula is broken 那个公式坏了 right exactly and well 完全正确 i guess people are heading into the right direction 我想人们正朝着正确的方向前进 they're they're getting back to citations 他们又回到传票上了 they're getting back to prs 他们正在返回prs and that's i guess that's something that's 那就是我想那就是 changing the perception of the of elements as well 也改变了对元素的感知
like for example if a big news website is quoting about me 例如,如果一个大新闻网站引用我的话 if code uh if it's coding about jp if code uh如果它是关于jp的编码 having the best uh podcast in China 拥有中国最好的呃播客 that's where the huh that's where the 那是在哪里,嗯,那是在哪里 perception changes the citation 感知改变引用 yes let's be kind of like advertisement 是的,让我们有点像广告。
if you watch a tv ad 如果你看电视广告 next day you go to supermarket 第二天你去超市 and then you see that brand 然后你看到那个牌子 you just feel like oh 你只是觉得哦 it becomes trustworthy because your perception 它变得值得信赖,因为你的感知 in your mind has been affected by the that tv 在你的脑海里已经被那台电视影响了 ad you watched maybe a couple days ago 你可能几天前看的广告 andthen that will naturally need you to feel good about 然后自然需要你感觉良好 feel confident about the brand 对品牌有信心 and you will purchase it right 你会正确购买它。
exactly 确切地说 so the old psychology 所以旧的心理学 i think consumer psychology still plays here 我认为消费心理学仍然在这里发挥作用 yeah yeah 耶耶 and i guess uh like as you said jp that 我想就像你说的jp那样 keep uh the different departments pr 保持呃不同部门的公关 the press release 新闻稿 the public relations planning 公共关系规划 they would issue would become a part 他们将发行将成为一部分 like or they would become a part of issue as well 喜欢,否则它们也会成为问题的一部分。
in the coming future right yeah 在未来,对吧?是的。
that's that's something that i i i i will keep an eye 那是那是我会留意的事情 you know how seo can work together with other departments 你知道seo如何与其他部门合作 not just marketing 不只是营销 not just the sales 不仅仅是销售 i think it's really called like integrated 我想这真的叫做整合 you know not 你知道不 uh marketing or even beyond you know 呃营销甚至超越你知道的 that's something that's very interesting it's 这是非常有趣的事情 it will be more demanding to an seo 对seo的要求会更高 how much knowledge you should know 你应该知道多少知识
how much you should learn about machines 你应该了解多少关于机器的知识 also learn about human yeah 也了解人类是的 alright let's switch the uh gear a little bit 好吧,让我们稍微切换一下呃齿轮。
i know it's been like forty minutes OK um 我知道已经过了四十分钟了 maybe this is a fun part um well 也许这是个有趣的部分 like i said i asked my blog readers 就像我说的,我问了我的博客读者。
they have a lot of question related to Micro SaaS 他们有很多与Micro SaaS相关的问题 they are particularly interested about how you made it 他们对你的制作方法特别感兴趣 how you find that opportunity 你如何找到那个机会 how you build it to in five months um 你如何在五个月内把它建成嗯 even though you you you you said Micro 即使你你你你说微型 SaaS will not be that promising market SaaS不会是那么有前途的市场 but i don't know um let's see 但我不知道嗯让我想想 and people still want to 人们仍然想 my audience i mean uh 我的观众我是说呃 this group of audience 这群观众
they are exploring opportunities 他们正在探索机会 side project opportunity to make some extra money by 通过副业项目赚一些额外的钱 leveraging their skills or leverage whatever they have 利用他们的技能或利用他们所拥有的一切 as an individual 作为个人 a as a small team a作为一个小团队 uh that's reason why um i have grouped 呃,这就是我分组的原因。
all the questions in a Google doc 谷歌文档中的所有问题 eleven of them so 其中11个如此 let me share my screen um hmm 让我分享我的屏幕嗯嗯 let's go one by one 我们一个一个走 hopefully uh within fifteen minutes 希望呃十五分钟内 we can get this done 我们能搞定的 i want to keep it yeah ha ha ha 我想留着它是的哈哈哈 i don't mind it 我倒不介意 so um yeah as you know 所以嗯是的你知道的 like i'm a seo blogger 就像我是一个seo博主一样 a lot of my blog readers 我的很多博客读者
i mean ninety nine percent of them are the Chinese 其中百分之九十九是中国人 so they use 所以他们使用 they used to use Chinese to ask me questions 他们以前用中文问我问题 and then i try at first 然后我一开始尝试 i didn't know there would be so many 我不知道会有这么多 so i just try to translate in the English until one moment 所以我只是试着用英语翻译,直到某一刻 you see more and more i was like oh OK 你看到的越来越多,我就像哦,好的。
i need to leverage ai 我需要利用ai so i'm also using ai to get this task 所以我也在使用ai来完成这个任务 so i just dump all these questions into into 所以我把所有这些问题都抛到 i'm using Google jamline most of the time 我大部分时间都在使用Google jamline uh huh uh huh hey 嗯哼嗯哼嘿 give me the outline 给我提纲 i am having a podcast with aashish um hum so 我正在用aashish um hum做播客,所以 then that will group the question and then 然后这将对问题进行分组,然后 make it friendly for ashish to understand so see 让ashish理解它很友好,所以看
that's the result look 这就是结果看 哈哈哈 哈哈哈 beautiful eleven 美丽的十一 哈哈哈 哈哈哈 so from top to down 所以从上到下 um hum um 嗯哼哼嗯 so it's it's very organized i like it 所以它非常有条理,我喜欢它。
and then they had chinese description 然后他们有中文描述 also english con- uh description um hum so 还有英语con-uh描述um hum so whether we have like english block reader or chinese 我们是否有英文块阅读器或中文 they can understand with the 他们可以理解 topic is the question 主题就是问题 so let's let's dive in yeah um hum 所以让我们潜入耶嗯哼 can you see the screen clearly yes i can great let's um 你能清楚地看到屏幕吗?是的,我可以,太好了,让我们嗯。
yeah i even ask Gemini to group this so 是的,我甚至让双子座把这个分组,所以 Gemini give me this title from zero to hundred k 双子座给我这个头衔从零到百k which is six figures you know 你知道的是六位数。
yeah how a non tech founder build and exited Microsoft 是的,一个非科技创始人是如何建立和退出微软的 i like the title 我喜欢这个标题 maybe i should publish an article 也许我应该发表一篇文章 i'm just kidding um okay question 我只是开玩笑嗯好吧问题 is this uh 这是不是呃 you can read it English 你可以用英语阅读它 i will Chinese OK 我会中文好吗?
a lot of them that we maybe listing this yeah definitely um 很多人说我们可能会列出这个,是的,绝对是,嗯 it's it's about 它是关于 呃AI coding boundaries 呃AI编码界限 so the Chinese version is对于非技术人员 so the Chinese version is 对于非技术人员 现在的AI编程工具如cursor 现在的AI编程工具如cursor 是否真的可以完成从0到1的开发 是否真的可以完成从0到1的开发 包括处理复杂的后端逻辑和修复bug 包括处理复杂的后端逻辑和修复bug 还是说最终仍需要 还是说最终仍需要 专业后台来开发续命 专业后台来开发续命
so the English version is here 所以英文版在这里 so we're not going to repeat it 所以我们不会重复 what's your answer 你的答案是什么?
so the answer is uh you do need one developer 所以答案是呃你确实需要一个开发人员 you don't need a team now 你现在不需要团队了 why one developer is let's say you're a total uh 为什么一个开发者是假设你是一个完全的呃 non li like you're a non technical person 就像你是非技术人员一样 you cannot read what 你看不懂什么 it has come up with 它已经想出了 let me give you an example 让我给你举个例子 let's say i don't know Chinese 假设我不懂中文 and Jeffrey asks me to write an essay Jeffrey让我写一篇论文 in Chinese on my favorite book 用中文写我最喜欢的书
i'll go to ChatGPT or Gemini and i'll ask it uh 我会去ChatGPT或双子座,我会问它 can you uh like you're really good Chinese uh 你能不能呃你真的很擅长中国呃 let's say let's say writer write an essay for me in Chinese 让我们假设让我们假设作家用中文为我写一篇文章 it will come up with an impeccable essay 它会写出一篇无可挑剔的文章 that would sound really good to me 这对我来说听起来真的很好。
but jp will still be able to find some inaccuracies over there 但是jp仍然可以在那里找到一些不准确的地方。
because jp knows Chinese 因为jp懂中文 and i don't know so uh 而且我不知道所以呃 what i would say 我会说什么 you would need a product manager 你需要一个产品经理 you would need a person who understands development 你需要一个懂发展的人 rather than a core or a junior developer hmm of course 而不是核心或初级开发人员,嗯,当然 so things have changed 所以事情变了 manager who understands where the things are going 了解事情发展方向的经理 because again 因为再一次 if you don't know anything about development you do 如果你对发展一无所知,你就知道 you don't even know the systems 你连系统都不知道
you don't even know what database 你甚至不知道什么数据库 would be the would be the better w- 将是将是更好的w- uh i would say what database would be better for you 呃,我会说什么数据库更适合你。
what back end would be better for you 哪个后端对你更好 what front end would be better for you 哪个前端更适合您 that's where product manager comes in higher one and 这就是产品经理更高的地方 till the time you're not making money to hire one 直到你没钱雇一个 learn something new right yeah 学点新东西对吧 so product manager 所以产品经理 yeah is more important than those technical developer who 是的,比那些技术开发人员更重要 yeah now understand how to fix bugs right yes 是的,现在了解如何正确修复错误,是的
so product manager would be able to guide ai better guide 所以产品经理可以更好地指导人工智能 yeah let's say your agent better to do stuff 是的,假设你的经纪人更好地做事 got you all right 让你没事了 i like that answer 我喜欢这个答案 let's go to the second one um 我们去第二个嗯 so this one is about discovery and validation 所以这个是关于发现和验证的 as you can read here 正如你在这里读到的 i will read the Chinese OK 我会读中文OK 你是如何发现那些小众但真实的 你是如何发现那些小众但真实的 痛点的在正式投入开发前 痛点的在正式投入开发前
你使用了具体什么办法来验证 你使用了具体什么办法来验证 这个需求能火或者用户付费意愿 这个需求能火或者用户付费意愿 so it's about the business validation about how 所以这是关于如何进行业务验证 you find the Niche market the pain points 你发现利基市场的痛点 OK i followed a three step process 好的,我遵循了三个步骤。
the first process is again 第一个过程又是 just like seo 就像seo一样 i went and checked the traffic potential 我去检查了交通潜力 uh keyword research uh关键词研究 basic keyword research 基础关键词研究 second was the rising Google Trends chart 其次是上升的谷歌趋势图 because Google Trends give you a good prediction of 因为谷歌趋势可以给你一个很好的预测 whether it is rising or whether whether it is not 不管是上升还是不上升 third was virality 第三是病毒式传播 virality has a good definition in my mind 病毒式传播在我心中有一个很好的定义 whether i would want to share it with my 我是否愿意与我的
friend or i would save it to use it again so 朋友,否则我会保存它以再次使用,所以 that's something uh that 那是一些东西呃那个 has the potential to go viral why 有可能像病毒一样传播开来,为什么?
let's i i i want to i want to ask this the third one 让我我我想我想问这个第三个 why you need to check the va- variety you know 为什么你需要检查你知道的va-品种 whether it will go viral 它是否会像病毒一样传播开来 why that step is important 为什么这一步很重要 because because i didn't want to uh limit my growth to google 因为因为我不想把我的成长限制在谷歌上 TikTok was a really good selling point for me of TikTok对我来说是一个很好的卖点 for a lot of SaaS 对于很多SaaS Micro SaaS that i built uh 我构建的Micro SaaS for example 例如
the prompt Generator that we talked about i got 我们谈到的提示生成器我得到了 let's say more than hundred thousand traffic in a month just 假设一个月内有超过十万的流量 because a lot of TikTok reels from generator itself next Sarah 因为很多TikTok来自发电机本身 even a lot of the creators actually uh created 甚至很多创作者实际上呃创造了 reels on uh when back then when uh prompting was 卷轴上,呃,当那时,呃提示是 really uh back in two thousand twenty five 真的呃回到两千二十五年 they created reels on job prompting sucks 他们在工作中创建了卷轴,提示很糟糕。
is a prompt generator that will give you good 是一个提示生成器,会给你带来好处 that will turn your basic prompts into super prompts 这将把你的基本提示变成超级提示 or something like that gotcha so uh am i 或者类似的东西抓住了你,所以我是吗?
i mean in other words 我是说换句话说 you want it to be viral 你想让它像病毒一样传播开来 because you want these to 因为你想让这些 uh reach the 呃到达 as we call it the link creator or people 我们称之为链接创建者或人 who are able to distribute your work 能够分发您的作品的人 and then that will he help you reach more 然后他会帮助你达到更多 audience who could pay for your projects right yes 可以为您的项目付费的观众是的 second point 第二点 if we talk about from Brian Dean 如果我们从Brian Dean说起 you know link creator 你知道链接创建者
they are different sometimes 它们有时是不同的 different from your target audience 与您的目标受众不同 your target customers yes uh 你的目标客户是的呃 one more thing 还有一件事 adding to the seo aspect of it 增加它的seo方面 the more direct traffic you get 越切流量 the more links you get 您获得的链接越多 organically the better it is right 有机地越好,这是对的 OK yeah 好耶 the actually 实际上 that's correlates to what the the good website 这与好的网站有关 good brand you know 你知道的好品牌 the the yeah 太棒了 search traffic is fairly low 搜索量级相当低
if i uh after hcu update 如果我呃在hcu更新后 much code update 大量代码更新 um um some people in our industry did some analysis 嗯嗯我们行业的一些人做了一些分析 those sites that survive these updates 那些在这些更新中幸存下来的网站 they actually don't rely such traffic that much 他们实际上不太依赖这样的流量 it's like below sixty or seventy percent 就像低于百分之六十或七十 if you look at similar web similar web you know 如果你看类似的网站,类似的网站,你知道 for the traffic distribution 用于流量分配 those website who got hit 那些被击中的网站
i mean i have a bunch of websites got hit you know 我是说我有很多网站被点击了,你知道的。
they're always ninety percent or more on seo traffic 他们总是90%或更多的seo流量 and uh about this discovery and validation jp 还有呃关于这个发现和验证jp uh i would like to add this 呃我想加上这个 the website that is sold 出售的网站 uh how i got most of my traffic was from like a few hun- uh 呃,我是如何获得大部分流量的,就像几千个-呃 thousands of oh wait 成千上万哦等等 that's the next question 那是下一个问题 hold on a little bit you know 坚持一下你知道的 we're not there yet ha ha ha ok ok so three 我们还没到那一步,哈哈哈,好吧,好吧,那么三个。
so you will validate uh three items right number one 所以你会验证呃三件商品,对吗?第一
you will do some keyword research 你会做一些关键词研究 that's a traditional seo way right 这是一种传统的seo方式,对吧?
to find uh whether that niche is promising or not 来确定呃那个利基市场是否有前途 and number two 和第二 uh uh Google trends 嗯嗯谷歌趋势 oh Google trend 哦谷歌趋势 not just Google trend will sustain 不仅仅是谷歌的趋势会持续下去 whether it will stop or something like that that's it so 它是否会停止或类似的事情,就是这样 but not just Google trend 但不仅仅是谷歌趋势 i would even 我甚至会 i have a pers 我有一个包裹。
uh custom agent that even checks Reddit Twitter 呃定制代理,甚至检查Reddit Twitter check the social mentions if people are asking for what if 检查社交提及,如果人们在问如果 or do can we have or something a similar sentiments check 或者我们可以进行类似的情绪检查吗?
the trends over there got you yeah and then the third is 那里的趋势抓住了你,是的,第三个是 about the potential to go viral right yes got you 关于病毒传播的潜力,是的,明白了。
cool let's move on to the third one 酷,让我们继续第三个。
i think it's a here 我想是这里 related to the one you just try to answer 与您刚刚尝试回答的问题有关 so it's about the acquisition 所以是关于收购的 a acquire the first batch of users um hum so again a获取第一批用户嗯哼所以又来了 i'm reading the Chinese version 我在看中文版 啊在没有任何背景的情况下 啊在没有任何背景的情况下 你获取前10个或前100个 你获取前10个或前100个 客户的具体策略是什么 客户的具体策略是什么 你在哪里找哪里找到他们 你在哪里找哪里找到他们 OK so 好的那么 uh the strategy was really simple 策略其实很简单 it was all organic 都是有机的 i spent very little on paid marketing 我在付费营销上花费很少
and how i did it 以及我是如何做到的 was first emd emd 是第一个emd emd uh at that time 呃那时候 ranked really well 排名非常好 because there was no but 因为没有但是 uh particular 呃特别 i would say 我会说 um 嗯 competitor at there 竞争对手在那里 i built foundation links 我建立了基础链接 and i bought let's say five good authority links five five 我买了,假设五个好的权威链接五个五个。
ten oh wow 十哦哇 just just just five to ten authority links 只是五到十个权威链接 i was i was curious about how much 我很好奇多少钱。
did you pay for this kind of five 你付了这种五个的钱吗?
i would say not more than ta- not not more 我会说不超过ta-不超过 than thousand dollars in in total 总共超过一千美元 five five in total 总共五五个 that's about two hundred dollars per link right yep yep 每个链接大约200美元,对吧?是的。
yep that's it alright 是的,就这样,好吧。
that's a that's a 那是那是那是 i would say that's a decent quality 我会说这是一个不错的品质。
if it's below a hundred dollars per link 如果每个链接低于100美元 uh it's very hard to put like 呃很难把喜欢 quality so 质量所以 i i i f- i found them 我找到他们了 like we have a list i usual 就像我们通常有一个清单一样 like it totally depends 就像这完全取决于 we had a budget of one thousand dollars per seo budget 我们的预算是每个seo预算一千美元 for uh for the for the particular microsoft then for uh for the特定的微软那么 when it ranked at the top 当它排名第一时 it got first of all 它首先得到了
uh i was also a creator 呃我也是创造者 and like i had a lot of creator friends 就像我有很多创作者朋友一样 i used to pitch uh to a lot of creators community that oh look 我曾经向很多创作者社区推销过,哦,看 could you look at the tools or something like that 你能看看工具或类似的东西吗?
then a few of them would create 然后他们中的一些人会创造 videos on that then more then more then more 关于那个的视频然后更多然后更多 and then uh like 然后呃就像 since we were already ranking on emds 因为我们已经在emds上排名了 we've already got traffic 我们已经堵车了 let's say a thousand or two thousand people per day 假设每天有1000到2000人 because uh traffic potential 因为呃流量潜力 we used to have traffic potential of let's 我们曾经拥有让我们 say twenty thirty thousand per the 说两万三千 like per month 喜欢每月
and then it became a domino effect 然后就成了多米诺骨牌效应 the virality from TikTok brought in more TikTok的病毒式传播带来了更多 customers who retained 留存客户 and uh the mrr was good 而且呃mrr很好 because again 因为再一次 you're spending just five dollars 你只花了5美元 let's say to have 让我们说拥有 your task done per month 您每月完成的任务 so five dollars per month 所以每月5美元 and uh the uh what i was paying for for the api costs was 呃,呃,我为api费用支付的是
around one to one point five dollars per customer 每个顾客大约1到1.5美元。
hmm OK oh yes uh so 嗯好的哦是的呃所以 the revenue was good 收入不错 it was pay more than let's say thirty percent 它的工资超过了30%。
or little three hundred percent 或者小百分之三百 so an mrr uh 所以一个mrr uh the the people like uh we were adding new features using ai 像我们这样的人正在使用人工智能添加新功能 upselling them 追加销售 for example 例如 get get more 得到更多 i think that's one of the next question is about yeah 我想这是下一个问题之一 how you build it in three months 你如何在三个月内建立它 i remember that was a question yeah 我记得那是个问题,是的。
let's hold it for for that yeah so 让我们为此保留它,是的,所以 queue about the seo traffic 排队等待seo流量 you're using the exact match domain 您使用的是完全匹配的域 to rank it pretty fast um 快速排名 and then get the first 然后得到第一个 TikTok and Instagram yeah TikTok和Instagram耶 and in TikTok and Instagram 在TikTok和Instagram上 because um they found the two 因为嗯他们找到了两个 they share it out right yes 他们分享了它,是的。
on and sometimes some even project 有时甚至有些项目 uh some projects even did well on traded as well 呃,有些项目甚至在交易中也做得很好。
so and uh in two thousand twenty three 所以,呃,在两千二十三年 two thousand twenty four 二千二十四 there were uh like two thousand twenty four 大概有两千二十四个 or the early one 或者早期的 and in and in even in two thousand twenty five 甚至在两千二十五年 three websites like there's an ai for that 三个网站,比如有一个人工智能。
or such aggregator websites 或此类聚合网站 actually they also brought in a lot of traffic right yeah 实际上他们也带来了很多流量,对吧?
and then at that time um yeah 然后在那个时候嗯是的 i think even till now uh size 我想即使到现在呃尺寸 people are looking for uh generator you know calculator 人们在寻找呃发电机你知道计算器 there's no ai overview 没有人工智能概述 sometimes there's no ads 有时候没有广告 so they're just like a traditional seo 所以它们就像传统的seo pretty much so yes 差不多是的 so you would not get uh 所以你不会得到呃 the the an ai overview for gmv gmv的an ai概述 yeah yeah it it's hard you know ha ha right OK 是的,是的,这很难,你知道,哈哈,好的。
that's the beauty of micro size right yes 这就是微型的美妙之处,对吧?是的。
OK number four you know 好的第四个你知道的 uh it's almost one hour look at um yeah 呃快一个小时了看看嗯是 it's about the the the product form you know 这是关于你知道的产品形式。
whether it's web or app 无论是网络还是应用程序 so i'm reading Chinese here 所以我在这里读中文。
对于MVP啊 对于MVP 啊 最小可行性产品 最小可行性产品 啊你会建议先做Web端还是直接做APP 啊你会建议先做Web端还是直接做APP 背后的这个判断逻辑是什么 背后的这个判断逻辑是什么 yeah that's nice question right 是的,这是个好问题,对吧?
that's a great question 这是个好问题 and i would suggest web by 我建议通过网络 because esu is hard 因为esu很难 and this it's hard to track 这很难追踪。
absolute optimization is bit hard for us to track and to track 绝对优化对我们来说有点难以跟踪和跟踪 especially when you don't have money so 尤其是当你没有钱的时候 how we uh before 我们怎么呃以前 how we did was 我们做的是 we got a few customers on the free version 我们有一些客户使用免费版本 the free version yeah 免费版是的 the free version of the Microsoft 微软的免费版本 then there was uh like 然后就有了呃就像 there were just two icons 只有两个图标 you can also use that on app store or play store 您也可以在应用商店或Play商店中使用它
uh those people downloaded the applications so uh 呃那些人下载了应用程序所以呃 it was really easy to transfer a person from web to applica 将一个人从网络转移到应用程序真的很容易 uh to mobile applications in specific niches uh到特定利基市场的移动应用程序 especially if they're addicted to using it 尤其是如果他们对使用它上瘾 and uh one thing uh that i would like 还有一件事,呃,我想要 to say is you can build a web 可以说你可以建立一个网络 you can build a mobile app 您可以构建一个移动应用程序
but what's more important is making the person come again 但更重要的是让那个人再来 right if you if you're able to make the person come again 对,如果你能让那个人再次出现 if you if you have retaining customers 如果你如果你有留住顾客 you can transfer them from web to 您可以将它们从网络传输到 mobile application really easy 移动应用程序真的很容易 it's really hard for transferring them 转移它们真的很难 from mobile application to web though 从移动应用程序到网络 if they're all already on mobile 如果他们都在手机上 they won't never open your web application question 他们永远不会打开您的Web应用程序问题 sub question here 这里的子问题
how do you attract them coming back again 你如何吸引他们再次回来 OK again 好的再一次 so it totally depends on uh a a few strategies here 所以这完全取决于一些策略 how do you make them come back again 你如何让他们再次回来?
yeah it's let's say 是的,让我们说 unfinished work 未完成的工作 i i followed the candy crush stuff 我跟踪了糖果粉碎的东西。
like uh candy crush strategy over here 就像呃糖果粉碎策略在这里 that the credits refill after time after the 学分在 after a while let's say 过了一会儿我们就说 and the free credits used to refill after every day 以及每天之后用来补充的免费积分 so limited credits every day 所以每天都限制积分 rather than let's say hundred credits a month 而不是一个月一百个学分 they would get limit the credits OK 他们会得到限制的学分,好的。
strategy number one yes 策略一是的 second would be uh add more features 第二个是添加更多功能 so uh i occupied the shelf space of that particular niche 所以呃我占据了那个特定壁龛的货架空间 let's say if i have particular niche and 假设我有特定的利基和 like i created a code generator 就像我创建了一个代码生成器一样 i would create long tail generators a lot 我会经常创建长尾生成器 for free um hum 免费的um hum so the core generator is paid 所以核心发电机是有偿的 but the long tail generator is not uh 但是长尾发生器不是呃
i i it's free long tail generator 这是免费的长尾发电机。
so they would get back to the long tail generator 所以他们会回到长尾发生器 and this was the hubspot strategy 这就是Hubspot策略 hubspot what it did was it Hubspot它所做的就是它 or when someone thought of inbound marketing 或者当有人想到入站营销时 hubspot was in the back of their mind right Hubspot在他们的脑海里,对吧?
because right 因为对 everything about inbound marketing 关于入站营销的一切 hubspot was ranking for it Hubspot为此排名 so that's the hubspot strategy that we did 这就是我们所做的Hubspot策略 we occupied the shelf space 我们占据了货架空间 they came back for us 他们回来找我们了 and every time uh they use the generator 每次他们使用发电机 let's say for the third time 让我们说第三次 they had to sign in right OK 他们必须马上签到。
i think uh came across some s 我想呃遇到了一些s 和Micro web size like this you know 和像这样的微型网络尺寸 yes could be could could have been 是的,可能是,可能是。
yeah you 是啊你 could have been 本来可以的 yeah could be yours ha ha ha yeah right 是的,可能是你的,哈哈哈,是的,没错。
or maybe i don't know it w- that website was is yours 或者我不知道那个网站是你的 you know because you don't show your your product page maybe 你知道,因为你可能没有显示你的产品页面。
but anyway let's move on to the number five 但是不管怎样,让我们继续第五个问题。
uh almost half 呃快一半了 嗯哼um 嗯哼 um it's about time and energy question 这是关于时间和精力的问题 i love this yeah 我喜欢这个,是的。
嗯哼um 嗯哼 um 复盘这5个月 复盘这5个月 前30天到中期 前30天到中期 再到出手前 再到出手前 你是如何分配产品开发和 你是如何分配产品开发和 增长分发的时间和精力的 增长分发的时间和精力的 great question right 很好的问题对吧 not the related to product 与产品无关 but more like how you allocate the energy and time to balance 但更多的是你如何分配精力和时间来平衡 so the uh the first the first i would say 所以呃第一个我想说的第一个 month was majorly product development 一个月主要是产品开发 because uh on more mo more than the first month 因为呃,比第一个月多了几个月。
the first week was finding the right fit 第一周是找到合适的 rather than product development so 而不是产品开发所以 it's to validate the PMF right yes 这是为了验证PMF,对吧?是的。
validate the hypothesis hypothesis yeah right yeah so 验证假设假设是的是的是的所以 i created an MVP 我创建了一个MVP and i launched the MVP as a free product 我作为免费产品推出了MVP and then built some links 然后建立了一些链接 and if when the mvp was 如果当mvp是 when the m mvp succeeded 当m mvp成功时 and people came 人们来了 back i i use Microsoft clarity for that because 返回我使用Microsoft清晰是因为 Microsoft clarity to the heat map right 微软清晰的热图 yeah not just the heat map the videos 是的,不仅仅是视频的热图。
the video yeah yeah 视频是的是的 like you can see 就像你看到的 like recorded the sessions so 就像录制了会话一样 when you see people keep coming back 当你看到人们不断回来 that's the moment you yes 那就是你是的时刻 you validate that the the pmf right 你验证pmf是对的 product market fit 产品市场契合度 exactly product market 确切的产品市场 so then how long did it take you one month two months or 那你花了多长时间?一个月两个月还是
the first month was all about building more 第一个月都是关于建造更多 more more more and making the product better 更多更多,让产品更好 so the uh the product was done completely done in the first 所以产品在第一次完成时就完全完成了。
month even the uh uh uh like it started off with just a 一个月,甚至呃,呃,就像它开始时只有一个 product then we added the authorization then we added the 产品,然后我们添加了授权,然后我们添加了 sign up part then we added uh once the uh people this 注册部分,然后我们添加了呃,一旦呃人们这样做 barrier was removed like this barrier was okay so people 屏障被移除了,就像这个屏障没问题一样,所以人们 are signing up people want to use the product 正在注册,人们想使用该产品。
that's good then we added the no the payment part 那很好,然后我们添加了不付款部分。
strike or something like that 罢工之类的 if it was not suitable 如果不合适 so again paypal strike or something like that 所以再次PayPal罢工或类似的事情 hundred percent free to test the product market fit 百分之百免费测试产品市场契合度 and then start to add the payment to test 然后开始添加付款进行测试 whether people willing to pay right 人们是否愿意支付正确的费用 that's a that's a big hypothesis you know yes 这是一个很大的假设 so uh but again 所以呃但是再一次 if you're providing the same product 如果您提供相同的产品 uh for paid 呃付费的 people won't be buying it 人们不会买的
because they already uh used to having it for free so 因为他们已经习惯了免费拥有它,所以 you have to add certain uh 你必须添加某些呃 sweep up sales 大卖 for example 例如 you would get extra words 你会得到额外的单词 you would get images 你会得到图像 you would get videos or x y z oh 你会得到视频或x y z哦 but if you pay just five dollars 但如果你只付5美元 and you have uh for micro sales 你有呃进行小额销售。
know that you cannot charge a lot 知道你不能收很多钱。
you cannot charge only thirty dollars 你不能只收三十美元 you have to keep the ticket price low 你必须保持低票价 hmm my process got you alright so yeah 嗯,我的过程让你一切都好,所以是的 this is about the first thirty days yeah um 这大约是头三十天,是的,嗯 let's move on yeah number six 让我们继续前进,是的,六号。
uh it's about the mode in the ai age yeah 呃,这是关于人工智能时代的模式,是的 this is a great question like i i like as well you know 这是一个很好的问题,我也喜欢,你知道。
even though it's Microsoft 即使是微软 i think it fits into uh the content 我认为它符合呃内容 website that we build before you know 我们在您知道之前建立的网站 how to build mode 如何构建模式 defend defend yourself you know 自卫自卫你知道的 OK呃 OK 呃 description 描述 在AI编程时代 在AI编程时代 技术壁垒似乎消失了 技术壁垒似乎消失了 很容易被 很容易被 创意很容易被快速抄袭 创意很容易被快速抄袭 在这种情况下 在这种情况下 个人Saas还有机会吗 个人Saas还有机会吗 它的长期核心竞争力在哪里 它的长期核心竞争力在哪里 i love this yeah 我喜欢这个,是的。
i love this question 我喜欢这个问题 as we're an uh 因为我们是一个呃 since we're the seo guys 因为我们是seo人员 know that we can be be better than anyone else why 知道我们可以比任何人都好为什么 because uh we know how to rank it 因为呃我们知道怎么排名 and how to keep it at the top 以及如何保持在顶部 so uh if 所以呃如果 even if it is replicated 即使是复制的 for example uh 比如呃 my prompt generator has been 我的提示生成器已经 replicated by an number of websites 被多个网站复制 but i'm still at the top 但我仍然在顶端
i'm still at 我还在 uh in the top three 呃前三名 so people come back to me 所以人们回到我身边 because people are lazy 因为人们很懒 they don't want to try anything else 他们不想尝试其他任何东西 that's where the psychology of ownership steps in 这就是所有权心理介入的地方。
once they start using it once this 一旦他们开始使用它,一旦这个 uh test drive it 呃试驾一下吧 they would want it so 他们会想要的 be the first one then 那就做第一个 ensure you are at the back of their minds 确保你在他们的脑海里 and they would be using it be it uh like 他们会用它,就像 for example 例如 i have one toy 我有一个玩具 i would not exchange that toy for anyone uh 我不会用那个玩具换任何人呃 anything else 还有别的吗?
even if it's exactly the same right 即使完全一样对吧 because there's a switching cost right 因为有转换成本,对吧?
yes opportunity cost and the psychological ownership right 是的,机会成本和心理所有权 so for this yeah 所以对于这个是的 um if there's no technology barrier 如果没有技术障碍 then you have to create something like seo seo 然后你必须创建像seo seo这样的东西 matters a lot of advantage leverage your first mover 重要的是利用你的先发优势 advantage and seo seo because if you're at the top 优势和seo seo因为如果你在顶端 if you stay at the top of that particular keyword 如果您停留在该特定关键字的顶部 because again generators 因为发电机 there's no ai overview 没有人工智能概述
people are still seeing the old results 人们仍然看到旧的结果 if you're at the top 如果你在顶端 you will remain at the top 你将保持在顶端 people will come back to you 人们会回到你身边 be it there are 也许有 twenty other replicate replicas of you at the bottom 底部还有20个你的复制品 and one more thing what you can do is 还有一件事你能做的是 if they are replicating you and they're adding more feature 如果他们在复制你并添加更多功能 you have ai 你有ai you can add more feature that's it alright uh 你可以添加更多功能,没关系,呃
i have a follow up question here 我这里有一个后续问题 what if i i'm not the first mover 如果我不是第一个 i saw a competitor 我看到了一个竞争对手 you know they have decent product 你知道他们有不错的产品。
but i'm very confident we can develop better product 但我非常有信心我们可以开发更好的产品 how can i you know 我怎么能你知道 take over the number one position 坐上第一的位置 uh that's a seo question right so again 呃,这是一个seo问题,对吧?
you can take the uh number one opposition uh so 你可以把呃头号对手呃所以 here's what i would have done first 这是我首先会做的 i would create the product second uh 我会第二次创造产品,呃 i would have to do seo to get in the first uh page 我必须做seo才能进入第一页uh page one yeah page one 第一页是的第一页 page one of that particular um pro oh but 那个特定的um pro的第一页哦,但是 particular keywords 特定关键词 then if i have the budget 那如果我有预算的话
bbc would work for me as well BBC也适合我。
because again 因为再一次 it's a micro 这是一个微型 i like that idea yeah 主意不错。
be creative don't just 要有创意不要只是 you know uh 你知道呃 it's calling you know 它在呼唤你知道的 and it's hard yeah 这很难,是的 it's hard for your target audience to differentiate ppc from 你的目标受众很难区分ppc和 uh like a paid ad from a organic system 呃就像有机系统的付费广告 it's really hard 这真的很难 and you'll have 你会有 and if you're targeting micro niche trust me 如果你的目标是微型利基市场,相信我。
the money that you're paying for for per click is really low 你为每次点击支付的钱真的很低。
right yeah 对,是的。
answer ads above you know yeah exactly OK pbc um 回答上面的广告,你知道,是的,完全可以,pbc um alright i like the idea 好吧我喜欢这个主意 we're not going to dive into that 我们就不深入讨论了 but i get your point yeah yeah cool uh 但我明白你的意思是的是的很酷呃 number seven 七号 about the timing for exits 关于退出的时间 uh um 嗯嗯 so the Chinese description 所以中文描述 在产品持续盈利的情况下 在产品持续盈利的情况下 你是在什么时间点达到什么规模 你是在什么时间点达到什么规模 用户量或者收入的时候决定卖掉它的 用户量或者收入的时候决定卖掉它的
another great question right 另一个很棒的问题,对吧?
it's about the business 这是关于生意的 uh ex exit as soon as you can 呃ex尽快退出 because AI changes a lot 因为人工智能变化很大 and people how soon 人们多久能 as soon as like 尽快 let's say uh i uh OK 让我们说呃我呃好吧 so uh the website that we're talking about it OK 所以我们正在谈论的网站,好的。
i'll give you an idea 我给你一个主意 it was in the not for s 它在非for s中 not safe for work arena that sold 出售的工作场所不安全 over one hundred thousand dollars 超过十万美元 i exited when i saw that uh 我看到那个呃就退出了 uh this traffic could go to some other place 这些交通可以去别的地方 which is owned by a different company 它归另一家公司所有 which is a bigger company 哪个是更大的公司 let's say let's say example 让我们说让我们说例子 i build a virtual girlfriend 我建立了一个虚拟女朋友
and character ai was in that particular niche as well so 角色ai也处于那个特定的利基市场,所以 i was targeting one particular arena of virtual girlfriends 我的目标是虚拟女友 and character i could just release a 和角色我可以发布一个 feature and i would be gone so 功能,我会离开,所以 when i was making enough money 当我赚足够的钱时 i see enough 我看够了 and i thought OK 我想好的。
so time to switch 所以是时候切换了 because trust me 因为相信我 there's no right or wrong time when 没有正确或错误的时间 you think you're making enough 你觉得你赚的够多了 switch exit 开关出口 don't be greedy right 别贪心对吧 don't be greedy in this arena 在这个竞技场上不要贪心 because i could have made two hundred thousand dollars 因为我本可以赚二十万美元 i could have made three hundred thousand dollars 我本可以赚三十万美元 or i could have made ten thousand dollars itself 或者我可以自己赚一万美元 it totally depends on the luck 这完全取决于运气
got you wow the timing um 抓住你了哇时机嗯 for this project 对于这个项目 i think you mentioned it's like you exit it five months later 我记得你提到过你五个月后就退出了 right three months build product 正确的三个月构建产品 and then two months um you know generate 然后两个月嗯你知道生成 uh income 呃收入 and then you just feel it's time to let it go 然后你觉得是时候放手了 and then it happen yes yeah so 然后它发生了,是的,是的,所以 i will tell you one thing 我要告诉你一件事 the problem that i had 我遇到的问题
the biggest problem i had was uh 我遇到的最大问题是呃 since it was a high risk merchant hmm 因为这是一个高风险的商人,嗯 not safe for bug bug不安全 stripe and paypal were not happy with me with us Stripe和PayPal对我和我们不满意 ah i see OK 啊,我明白了。
it's in a kind of like a yeah interesting niche after say 这是一个有趣的利基市场 yes interesting niche alright again 是的,有趣的利基再次出现。
so we had to uh i s i we just 所以我们不得不呃我我我们只是 left we just exited it 离开我们刚刚退出它 i guess at the right time 我想在正确的时间 because after our exit 因为我们退出后 there were tons of 有很多 uh such products that started advertising hmm 呃,这样的产品开始做广告了,嗯 like you just mentioned right 就像你刚才提到的,对吧?
like the competition starts to kick in and then so 就像竞争开始了,然后 we saw one of the products got funded after we existed so 我们看到其中一个产品在我们存在后得到了资助,所以 i i really have to say you you have 我我真的不得不说你你有 that kind of like uh in Chinese 有点像中文里的uh i i don't know how to translate English is that business sense 我不知道如何翻译英语,这是商业意义吗?
um hum that you know it's time to go 嗯哼你知道是时候走了 because that some players are entering your space quietly 因为有些玩家正在悄悄进入你的空间 they got funded much stronger 他们得到了更强大的资金 powerful than you 比你强大 uh sometimes as a founder you know 呃有时候作为创始人你知道的 even just one person company 即使只是一个人的公司 you have to be 你必须是 you have to trust your instinct right 你要相信自己的直觉对吧 i i think you have that kind of like in 我觉得你有那种喜欢 Chinese we called商业嗅觉 Chinese we called 商业嗅觉
is about that kind of um you smell something 就是那种你闻到了什么 and then oh 然后哦 the the weather change 天气变化 we need to change direction you know 我们需要改变方向你知道的 you have that 你有那个 uh uh 嗯嗯 i guess uh uh i have a sh- a shiny objects in room 我想我房间里有个闪闪发光的东西 i saw another shiny object as well ok oh ok um 我也看到了另一个闪亮的物体,好的,哦,好的,嗯 next question is even more um i think 下一个问题更嗯我想 interesting is because of valuation now 有趣的是因为现在的估值
who you sold who you sold it 你卖给谁了你卖给谁了 how you negotiate i think yeah um 你如何谈判我想是的嗯 OKI need呃 OK我需要呃 how to呃need套现价格 how to 呃 need 套现价格 六位数美元啊 六位数美元啊 10万美金是如何锚定出来的是基于 10万美金是如何锚定出来的是基于 增长呃 增长呃 收入倍数增长率 收入倍数增长率 还是看买方看中的其他指标 还是看买方看中的其他指标 not a great question right 不是个好问题,对吧?
yeah valuation 是啊估价 so uh 所以呃 it totally depends uh 这完全取决于呃 there's a lot of negotiations that go uh over here 这里有很多谈判 and uh i was making around fifteenth to eighteen thousand 呃,我大约赚了15到18,000英镑。
dollars at that time from that particular website 当时从那个特定的网站获得了美元。
and the revenue uh wait wait 还有收入呃等等等等 you you said fifteen to eighteen 你你说十五到十八 hundred thousand or thousand per month 每月十几万 yes oh man 是哦伙计 then i feel like you yes 那我觉得你是的 uh i made uh like i sold it for 呃,我做了呃,就像我卖了它一样。
but uh the profit was around ten thousand dollars profit 但是利润在一万美元左右。
that's still pretty good 那还是挺不错的 like ten k per month i mean 我是说每个月10 k。
for micro stars that's 对于微星来说 that's like one percent or even like point one 大概是百分之一,甚至一点 percent of like people who can achieve this exactly 百分之一百的人都能做到这一点 so uh what we did was like we've got an offer for tenex 所以我们做的就像我们得到了tenex的报价一样 we uh we and we just took it 我们呃我们和我们刚拿的 you don't even negotiate why not fifteen not twenty why ten 你甚至不谈判为什么不是15个,不是20个,为什么是10个?
i i i tried to negotiate 我我我试着谈判 the seller was admin 卖家是管理员 and i was like OK 我说好的。
uh it's just five months of work and 这只是五个月的工作 hundred thousand dollars is good and like 十万美元很好很喜欢 that's that's where the uh and it's 那就是那就是呃和它 like i'm not that good at business 好像我不太擅长做生意 i would have i would learn i'd have to 我会学会我必须学会 learn a lot from the other guys 从其他人身上学到很多 business negotiation right yes 商务谈判权是的 i just i wanted to build more 我只是我想建造更多 and hundred thousand dollars would why wait 十万美元为什么要等待?
why you don't bring a a friend who is good 你为什么不带一个好朋友来 at negotiation negotiation and sales you know 在谈判谈判和销售中,你知道 i i just i you know 我我只是我你知道 i brought one in uh Saigon Andrea would be 我带了一个在呃西贡Andrea会 doing the business negotiations for me now 现在帮我做商业谈判 i think he's a great guy who who is good fit to do this 我觉得他是个很棒的人很适合做这个 you know he's from Italy 你知道他是意大利人 and then he probably knows the buyer 然后他可能认识买家
psychology more than us you know we we're so yes uh 心理学比我们多,你知道我们是如此的好 i guess this would bring my reputation down a bit but yes 我想这会让我的声誉下降一点,但是是的。
i sold it for ten x itself that's it 我以10倍的价格卖了它,就这样。
but i knew uh it was a high risk merchant 但我知道呃这是一个高风险商家 know this for a fact 知道这是事实 it was a high risk uh niche 这是一个高风险的呃利基市场 uh it would have gone up gone down 呃,它会上升,下降。
or totally went uh like 或者完全像 it would have been vanished itself 它会自己消失的 but it is still there 但它仍然在那里 you might see it somewhere 你可能会在某个地方看到它 i tell you this you know um in China 我告诉你,你知道嗯,在中国。
some of our blog readers 我们的一些博客读者 they are also building Microsoft like this 他们也在这样打造微软 and i know some of them are making ten k per month 我知道他们中的一些人每月赚一万英镑。
even more fifty k 甚至更多的五十k there's no way they would say yes to ten x 他们不可能对10个答应。
they are already making fifteen k per month 他们已经每月赚15k了 net profit ten k 净利润十k you pay me a hundred k i had no go away you know 你付我10万,我没有离开,你知道的。
i worked for like a ten months 我工作了大概十个月 i will make up that a hundred k i know 我会补上那100 k我知道 but i guess i made a lot more after that 但我想在那之后我赚了更多。
that was the first sale that i talked about 这是我谈到的第一笔销售。
oh right oh 哦对哦 you have sold multiple alright surprise ha ha okay 你已经卖了多个好的惊喜哈哈好的 so that was the first sale 所以这是第一笔销售。
because uh that was the first learning for me 因为呃那是我第一次学习 for for the Microsoft 对于微软 i never sold a Microsoft before that 在那之前我从来没有卖过微软。
i see so it's just a test the water and later you build more 我明白了,所以这只是一个测试水,然后你建造更多 and yeah OK so 是的,好的,所以 i replicated this 我复制了这个 and the next website that i sold was 我卖的下一个网站是 making less than five k a month 一个月赚不到五千 and i sold it for hundred k again 我又以10万英镑的价格卖了它。
twenty x that's yes so similar 二十个x,是的,太相似了。
so i i knew the i knew the rates alright wow 所以我知道我知道价格很好哇 that's uh that that's that's one thing that i 那是呃那是那是我做的一件事 follow that i replicate the model a lot uh 接下来我经常复制模型uh i don't know if this is a a proper question 我不知道这是不是个合适的问题 to ask how many sides do you have sold ha ha a lot 要问你卖了多少面哈哈很多 quite a few uh 相当多的呃 quite a few alright 不少好吧 that's good answer you know 你知道,这是个好答案。
i don't want to know exact 我不想知道确切的 but more than two right definitely oh definitely 但绝对不止两个,哦,绝对是。
quite a few uh alright wow like so uh 相当多,呃,好吧,哇,就像这样,呃 a lot of them follow the replication model 他们中的许多人遵循复制模型 i build one thing 我建造一个东西 i get customers i sell it 我有顾客,我卖了它。
then i build it again 然后我再建造一次 basic copy and paste 基本复制粘贴 you found a system 你找到了一个系统 it works amazingly well um 它工作得非常好,嗯 you just copy paste and then yes 你只要复制粘贴,然后是的。
when when was the last time you do this 你上次这样做是什么时候?
like uh this is March twentieth 就像呃这是三月二十号 twenty twenty six 二二六 when was the last time you stop 你最后一次停下来是什么时候?
i stopped doing i'd 我停止了做我 i haven't stopped doing it oh 我没有停止过这样做哦 you're still doing that oh wow alright 你还在这么做哦哇好吧 at the last sale was in November two thousand twenty five 最后一次销售是在2005年11月 1 uh 1个呃 said again to ten twenty five 2 又说到十二五2 nine November 3 十一月九日 so November 4 所以11月4日 alright 5 好吧5 last sale was 6 最后一次销售是6 that was my send in as you conference you know 你知道,这是我在你的会议上发送的。
had i known you a little bit earlier 如果我早点认识你 maybe you got invited 7 也许你被邀请了7 oh i would love to attend it again 8 哦,我很想再参加一次。
that's alright 没关系。
wow alright uh 哇好吧呃 looks like uh we need to dig a little bit more this 看起来呃我们需要多挖一点这个 but um we're one hour fifteen minutes already OK 但是我们已经1小时15分钟了,好的。
let's move on to number nine 让我们继续第九个 we still have like three great questions uh huh uh 我们还有三个很棒的问题 about finding bias and negotiation 关于寻找偏见和谈判 啊Chinese寻找买家和谈判沟通 啊 Chinese寻找买家和谈判沟通 你是如何找到潜在买家的 你是如何找到潜在买家的 在Sup收购谈判过程中 在Sup收购谈判过程中 有哪些关键的沟通 有哪些关键的沟通 环节和技巧可以分享 环节和技巧可以分享 i think we already Dive into this 我想我们已经讨论过了 yeah a little bit 是啊有一点 yeah how to define potential buyers negotiate 是的,如何定义潜在买家谈判
yeah potential buyers can be in the marketplaces or 是的,潜在买家可以在市场上或者 in the conferences that you usually attend so uh 在你通常参加的会议上所以呃 marketplace like what 像什么市场 can you name a few 你能说出几个吗?
it could be acquire dot com 可能是收购. com
empire dot com 帝国网站 i think that one is um by Alex homosi 我想那个是Alex Homosi的 yes 是的 acquire dot com OK 收购. com OK
acquire uh and buy flippers flippa 收购uh并购买脚蹼flppa and these uh actually these uh quite 而这些呃实际上这些呃相当 i would say good marketplaces but a better 我会说好的市场,但更好 deals would be come would come from networks 交易将来自网络 network people who people uh you know who are 网络上的人,你认识的人 already doing the stuff that you're doing 已经在做你正在做的事情了 you build for them 你为他们建造 uh they buy they buy stuff from you 呃,他们从你这里买东西。
and but ensure whenever you're doing direct deals 但确保无论何时你做直接交易 ensure you have an escrow 确保您有托管 in ascrow dot com yeah 在ascrow dot com中,是的 using ascrow 使用ascrow or whether it's through friend or through platform yeah 或者是通过朋友还是通过平台,是的 because people 因为人们 can and might cheat a lot right 可以而且可能会作弊很多,对吧?
i heard about them yeah 我听说过他们。
bad things happen like that yeah yes so i okay um 坏事就这样发生了,是的,是的,所以我没事,嗯 so in this case 所以在这种情况下 how did you find the the buyer for this project you ex exited 你是如何找到你退出的这个项目的买家的?
uh through a friend 呃通过一个朋友 because again networks 因为再次网络 they they they were do 他们他们他们正在做 they were doing similar stuff 他们在做类似的事情 and uh why it to uh 呃,为什么要呃?
game uh why why i thought that thi this was a good deals 游戏,呃,为什么我认为这是一笔划算的交易?
because they were building something similar 因为他们正在建造类似的东西 they were not able to rank 他们无法排名 they were not able to get the customers 他们无法吸引客户 so i was like i have built something 所以我就像我建造了一些东西 and i am kind of 而且我有点 i want to pivot now 我现在想转向 and i was already having trouble with uh the payment gateway 我已经在支付网关上遇到了问题。
i'll be honest with you 我跟你说实话 i was having trouble with payment gateway at that time 当时我在支付网关上遇到了问题。
so just take just just take it from me 所以就从我这里拿走吧 have fun with it 乐在其中 i'll build something again 我会重新建造一些东西 that's quite an experience you know 你知道,那是一次很好的经历。
from helping a friend 帮助朋友 now you sold him your website alright alright 现在你把你的网站卖给他了,好吧,好吧 so networking right 所以网络是对的 so go out and make some friends 所以出去交些朋友吧 who knows what that friendship would lead to right 谁知道这种友谊会带来什么 definitely uh 肯定呃 i can also share a bit story here you know i sold 我也可以在这里分享一个小故事,你知道我卖了。
i mean i was doing the authority content website before 我是说我之前在做权威内容网站 and then um i also buy and sell website um 然后嗯我也买卖网站嗯 i would say the best way to find 我会说找到的最好方法 potential buyer is also through networking 潜在买家也是通过网络 i got connected to a friend 我和一个朋友联系上了 that friends uh help me find a uh buyer 那个朋友呃帮我找一个呃买家 from uk who took over that website 从英国接管了那个网站 it's also a significant deal 这也是一笔重要的交易 yeah 是呀 oh that's so good 哦,那太好了。
that was a couple years ago yeah so 那是几年前的事了,是的,所以 but i pay him like five percent 但我付给他百分之五的钱。
i think it's five percent 我想是百分之五。
or maybe two percent sorry 或者百分之二的抱歉 two percent 百分之二 compare to the platform 与平台相比 usually we'll take you ten percent um hum right 通常我们会给你10%嗯哼对吧 or sometimes even more 有时甚至更多 if it's an empire flipper 如果是帝国脚蹼 they take a fifteen percent exactly 他们只占百分之十五 it takes fifteen percent 需要百分之十五 so escrow is good 所以托管很好 escrow would not take much right yeah 托管不会采取太多权利,是的 Alright let's move on um number ten 好吧,让我们继续嗯十号。
嗯哼 嗯哼 advice for non Tech Founders给 给非科技创始人的建议 非技术创始人的核心建议 非技术创始人的核心建议 对于有流量经验 对于有流量经验 但没有开发背景的人 但没有开发背景的人 你建议先用AI加no code 你建议先用AI加no code 快速验证的 快速验证的 还是尽早找技术合伙人 还是尽早找技术合伙人 初期应该把钱花在产品上还是流量上 初期应该把钱花在产品上还是流量上 not a great question ha ha well 不是个好问题哈哈好吧 so uh i would just answer this quickly 所以呃,我会很快回答这个问题。
uh it's a time of rapid prototyping 这是一个快速成型的时代 you should not focus much on selling right now be- 你现在不应该太专注于销售,因为- because people want to try stuff out 因为人们想尝试新事物 if you don't have a product 如果你没有产品 people won't buy it 人们不会买的 because everyone out there 因为外面的每个人 so this was the buffer strategy buff 所以这是缓冲策略爱好者 what buffer did 缓冲区做了什么 buffer dot com 缓冲点com they released a landing page 他们发布了一个登陆页面 and they just asked 他们只是问 would you be willing to buy 你愿意买吗?
or would you be willing to try a social scheduler 或者你愿意尝试社交调度程序吗?
but this is not the era for that 但现在不是那个时代 people want to try stuff before buying 人们想在购买前尝试一些东西 because ai has made us uh really spoiled um so 因为ai让我们呃真的被宠坏了嗯所以 build something 建造某物 give them a let's say build an MVP 给他们一个让我们说建立一个MVP just an MVP 只是个MVP build something 建造某物 build the product by yourself 自己构建产品 don't look for others you know yes 不要找别人你知道的是的 build the product 构建产品 co founder or what yeah exactly uh 联合创始人还是什么,是的,呃
once build the product using ai validated 一旦使用ai验证构建产品 once you have a few customers 一旦你有了几个顾客 you can hire a technical person to scale it for you 您可以聘请技术人员为您扩展它 because again that 因为再一次 uh the person like 呃那个人喜欢 because you already have money incoming 因为你已经有钱了。
and people would like to work with you um hum 人们想和你一起工作嗯哼 i do have a technical founder who helps me 我确实有一个技术创始人帮助我 in scaling my initial mvp projects 在扩展我最初的mvp项目时 wait wait 等等等等 are you saying you are not a a 你是说你不是a technical like a a tech developer 像技术开发人员一样的技术人员 i have a commerce background oh 我有商业背景哦 commerce background 商业背景 business background OK 业务背景OK yeah so i 是啊所以我 you do look like a like a a a talented ai developer 你看起来确实像一个有才华的人工智能开发人员
web developer or software engineer you know i'm glad 你知道的Web开发人员或软件工程师我很高兴 but looks can be deceptive right but yeah 但是外表可能是骗人的,对吧?是的。
sometimes you people nowadays 有时候你们现在的人 founders usually wear a lot of hats you know 创始人通常会戴很多帽子,你知道的。
there's no way uh yeah 不可能呃是的 it shouldn't be limited like developer 它不应该像开发者一样受到限制 businessman 商人 sometimes we call it slash 有时我们称之为斜线 you have a lot of slash on your title 你的头衔上有很多斜线 so just adding to this question if you ha 所以如果你有这个问题,只是补充一下。
if you see an opportunity 如果你看到机会 grab that opportunity right now 现在就抓住这个机会 build something on your own 自己建造一些东西 have people validated 让人们验证 then if it is validated trust me 那么如果它被验证了,相信我 you have a gold mine for you 你有一个金矿给你 you you can hire anyone 你可以雇佣任何人 you can just i- 你可以只是我- not just hire 不只是雇佣 you can take a partner 你可以带一个搭档 you can hire someone else 你可以雇别人 you can let's say 你可以让我们说 fraud code something for you 欺诈代码给你的东西
but at at the end of the day 但在一天结束的时候 uh for developing something yourself 呃为了自己开发一些东西 learn how to build something that is not flawed 学习如何构建没有缺陷的东西 that is not vulnerable 那不是脆弱的 so there are a lot of videos over there 所以那边有很多视频 i know uh a lot of you would debate uh with me 我知道你们很多人会和我争论 in why i just wipe code with a lot of vulnerabilities 为什么我只是擦除有很多漏洞的代码 but i have delivered wiped coded projects that 但我已经交付了擦除编码的项目
were production ready on even two enterprises 甚至两家企业的生产都准备好了吗?
i've built crms for enterprises great 我为企业构建了CRMS,很棒。
great answers 很棒的答案 i wish we have time to dig a little bit more you know 我希望我们有时间多挖一点你知道的 but yeah let's go to the last one 但是是的,让我们去最后一个。
i still have like maybe one or two questions 我可能还有一两个问题。
and then we wrap up OK definitely yeah 然后我们结束,好的,绝对是的。
last question about the ai SaaS the future 关于ai SaaS未来的最后一个问题 啊对于独立创始人来说 啊对于独立创始人来说 未来12个月在Saas领域 未来12个月在Saas领域 利用AI的最大机会在哪里 利用AI的最大机会在哪里 有没有哪些决策是大多数人会做错 有没有哪些决策是大多数人会做错 而你认为是必须做对的 而你认为是必须做对的 HMM interesting 嗯有趣 so biggest opportunities for founders to 所以创始人最大的机会是 leverage AI in the SaaS space right now 现在在SaaS领域利用AI yeah 是呀 um 嗯
i would suggest uh Micro getting into the Micro SaaS Arena 我建议呃Micro进入Micro SaaS竞技场 SaaS was a boilerplate back then SaaS当时是一个样板 so when i say boilerplate 所以当我说样板时 it was one product for everyone 这是每个人的一种产品 the biggest leverage that you have right 你拥有的最大筹码 now is customization for your customer 现在是为您的客户定制 uh can you explain a bit more what customization 呃,你能再解释一下什么定制吗?
when i say customization uh 当我说定制呃 let's say i require a feature back then 假设我当时需要一个功能 which wasn't there in a particular SaaS 这在特定的SaaS中不存在 the owners said no blatantly 业主明目张胆地说不 because it would take months to add that feature right now 因为现在添加该功能需要几个月的时间 it would day a a day or two day max to add that feature so 添加该功能最多需要一天或两天,所以 if you are building SaaS 如果您正在构建SaaS and if you have a client who is ready to pay let's say 如果你有一个愿意付钱的客户,比方说
more than hundred dollars a month as a retailer or in the mrr 作为零售商或mrr每月超过一百美元 trust me you can add that feature for that particular customer 相信我,您可以为该特定客户添加该功能 so customization 所以定制 because at the end of the day 因为归根结底 you're making twelve hundred dollars 你赚了1200美元 per year and that customer would be would retain with you 每年,该客户将与您保留在一起 because you have that feature that no one else has 因为你有别人没有的功能 so twelve dollars 所以十二美元 twelve hundred dollars per month per customer 每位顾客每月1200美元
let's say you have ten customers 假设你有十个顾客 twelve thousand dollars that's it 一万二千美元就这样 for customization 用于定制 and you're you're white coding that 你是你是白人编码的 adding that feature or not just by 添加该功能是否只是通过 coding that you have a product uh 编码你有一个产品呃 let's get back to the first question 让我们回到第一个问题 you have a product manager who is making ai do it for you 你有一个产品经理让人工智能为你做这件事 it's so a rapid prototyping and rapid development 它是如此快速的原型设计和快速的发展 everything has changed 一切都变了 be rapid right 迅速
if you can't delete it delete it um yeah 如果你不能删除它,请删除它,嗯,是的。
this is a concept i 这是一个概念i i i have heard in the silicon valley many years ago you know 我听说很多年前在硅谷 they called a another term 他们叫了另一个术语 it's basically the same about the speed you know um agile 你知道的速度基本上是一样的嗯敏捷 i think that word is called agile agile yes 我想那个词叫敏捷敏捷是的 agile agile be rapid you know otherwise 敏捷敏捷要快速,否则你知道 you know you just miss opportunity 你知道你只是错过了机会 miss the window 错过机会 you miss the whole thing so 你错过了整件事所以 it's all about timing 关键在于时机
especially in in the ai age right now 尤其是在现在的人工智能时代 like nothing's fixed it's like 就像什么都没修好一样 you're disrupting lot of industry 你扰乱了很多行业 that's the moment you need to 那就是你需要的时刻 stay lean stay like sense 保持苗条保持理智 be sensitive about what's coming 对即将发生的事情保持敏感 and then act fast right exactly 然后快速行动,没错。
so uh like one thing that i uh 所以呃就像一件事我呃 would like to tell you is the direction that i'm 想告诉你的是我前进的方向 heading to is the ai rapid development as well 走向的是人工智能的快速发展 ai development 人工智能开发 i do build custom ai products for the clients 我确实为客户构建定制的人工智能产品 and ai plays a really huge role in that um hum 人工智能在嗯哼中扮演着非常重要的角色 so let's say a after Saigon 所以让我们在西贡之后说 i've even not not just a Saigon 我甚至不只是西贡人
so i have meetings back to back where my 所以我有背靠背的会议,我的 clients just um share their problems 客户只是嗯分享他们的问题 and i build 我建立 i get their systems i build 我得到了我建立的他们的系统 i automate their systems for them 我为他们自动化他们的系统 i have a detail 我有一个细节 i can build ten SaaS 我可以建十个SaaS ten microsaas a month wow 一个月十个microsaas哇 ten in a month and then 一个月十个然后 i don't know what's the success rate 我不知道成功率是多少
how many you can exit you know um so i'm not uh 你能退出多少,你知道嗯,所以我不是呃 right now i'm not exiting any 现在我不退出任何 because i'm building it for the clients 因为我是为客户打造的 oh yeah that's that's about the 哦,是的,那是关于 i think you have multiple businesses 我认为你有多个业务 this is the related to the main one it's 这是与主要的相关的 i think it's related to ai consultancy yes 我认为这与人工智能咨询有关,是的。
go so go so dot ai right alright go so go so dot ai right let's bring to next one 让我们进入下一个 uh which is about 呃,这是关于 tell us a little bit more about your businesses 告诉我们更多关于您的业务 how people can follow you you know 你知道人们如何关注你 this is the last question 这是最后一个问题 i want to do a little bit time control here perfect 我想在这里做一点时间控制完美 so uh i have a personal brand called okr shish 所以呃我有一个个人品牌叫OKR shish where where i 我在哪里
uh train people about ai 呃培训人们关于ai的知识 where i uh offer consultancy service or where i 我在哪里提供咨询服务,或者我在哪里 can i share my screen and screen your LinkedIn OK 我可以分享我的屏幕并屏幕您的LinkedIn吗?好的。
i will just share my screen if you 如果你愿意,我就分享我的屏幕。
or you can share yours yeah 或者你可以分享你的,是的 that's fine 那很好 that's even better so you can OK 那更好,所以你可以OK i'll just share my screen alright 我就分享我的屏幕吧 so i'm also a creator on Instagram so this is my 所以我也是Instagram的创作者,所以这是我的 can you see my screen 你能看到我的屏幕吗?
um hum 嗯哼 perfect so i am crea- i'm a creator on instagram where i just 完美,所以我是Crea-我是instagram上的创作者,我只是 post about my ai adventures of what i i usually do 发布关于我通常做的人工智能冒险 and as a personal brand 作为个人品牌 i have two offerings first 我先有两个供品 i train people second 我训练人第二 i act as a fractional ai engineer 我担任部分人工智能工程师 where i sit with you and i help you integrate ai in your 我和你坐在一起,我帮助你将人工智能集成到你的
ecosystem and like i will be the one handling your entire tech 生态系统,就像我将是处理您的整个技术的人一样 team i will be the one building systems for you 团队i将是为您构建系统的人 i will be the 我将成为 i might be building some 我可能正在建造一些 my process kind of which is which a human can build one human 我的过程是一个人可以建造一个人。
second is when um where there is custom ai development 其次是当um有自定义ai开发时 this is where my companies comes in 这就是我的公司的用武之地 like custom 喜欢定制 where my teams come 我的团队来自哪里 my my my where my team comes so um hmm 我的我的我的我的团队来的地方所以嗯嗯 i'll just if i'll just go over there i'll just 我只是如果我只是去那里我只是 so this is called gosho got it i so i was 所以这叫做gosho get it i so i was i learned Japanese for a few years 我学了几年日语
gosho means for sure oh really gosho gosho so gosho的意思是肯定的哦真的gosho gosho所以 been to Japan before 以前去过日本 uh i was about to 呃我正要 then covid happened 然后新冠病毒发生了 i had one month of reservations over there hi OK 我在那里订了一个月的房间,嗨,好的。
but then i did not you know 但后来我没有你知道 it's a it's your conference in Japan in Tokyo last year 这是你去年在日本东京的会议 i think they're probably happened again 我想他们可能又发生了 i would love to attend it 我很乐意参加。
i would love to attend it this year then hmm hmm right 我很想参加今年的活动,嗯,嗯,对。
perfect so 完美所以 go so is where i do cus- 去,这就是我要做的- where where where i will custom ai solutions for everyone 我将为每个人定制人工智能解决方案 like uh i have a few 比如呃我有几个 uh so this is we 呃所以这就是我们 i call it ai systems and orchestration 我称之为人工智能系统和编排 ai systems says let's say you want lead generation 人工智能系统说,假设你想要潜在客户生成 you have been doing lead generation for a few of your like 你一直在为一些你喜欢的人做线索生成。
most of your time is spent in lead generation 您的大部分时间都花在铅生成上 you find leads on Apollo 找到Apollo线索 you send them emails 你给他们发电子邮件 you find the profile 你找到侧写 you send them email 你给他们发电子邮件 personalize email 个性化电子邮件 then they they email you back 然后他们会给你回电子邮件。
or you send them follow ups 或者你给他们发后续消息 then you negotiate and stuff like that 然后你谈判之类的 every such process can be now automated 现在每个这样的过程都可以自动化 hmm i'm uh not just automated 嗯我呃不只是自动的 it can be done by a a swarm of ai agents 它可以由一群人工智能代理完成 that's in marketing 那是市场营销 you uh even for me uh most 你呃甚至对我呃大多数 i just check my dashboard for my Instagram scripts 我只是检查我的仪表板以获取我的Instagram脚本 and then i add that to my teleprompter and i record that 然后我把它添加到我的提词器中并记录下来 that's it 就这么多。
the research part 研究部分 the writing part 写作部分 the validation part 验证部分 all is done by my agents 一切都是我的特工做的 and it's not just marketing aspect 这不仅仅是营销方面 a lot of stuff 很多东西 anything and everything that you 你的一切 usually do on a daily basis can be 通常每天都可以做 done by es forms now so we build um 现在由es形式完成,所以我们构建嗯 quick question uh 小问题uh who is the ideal customer to use this uh科索 谁是使用这个呃科索的理想客户 the the product or services right now 现在的产品或服务
we are targeting agencies agencies 我们的目标是代理机构 uh what kind of agencies 呃什么样的机构 so it can be marketing agencies 所以可以是营销机构 digital marketing or traditional marketing agencies 数字营销或传统营销机构 or even advertising agencies 甚至广告公司 so we're targeting agencies 所以我们的目标是机构 because agencies have the most human centric tasks 因为机构有最以人为本的任务 right they have a lot of repetitive tasks 对,他们有很多重复性任务。
that can be automated right 那可以自动化,对吧?
and then maybe they have no idea where to start 然后也许他们不知道从哪里开始 that's why they exactly 这就是为什么他们完全 exactly so uh we we even offer hmm non-textual agents 正是如此,呃,我们甚至提供嗯,非文本代理 voice agents could be there 语音代理可能在那里 could be could be there 可能可能在那里 video agents could be there 视频代理可能在那里 for example 例如 i recently automated the entire hiring flow for one of my 我最近自动化了我的一个招聘流程 clients where even the trainings were done by ai avatars 甚至培训都是由人工智能化身完成的客户 great got you um yeah 太好了,抓住你了,嗯,是的。
i i want to wrap this up 我我想把这个包起来 but i want to also shoot the last question you know uh huh 但我也想拍最后一个问题你知道嗯哼 um you have built so many projects um 嗯你建了这么多项目嗯 i always want to know what's your 我一直想知道你的 productivity hacks to stay productive you know 你知道的保持生产力的生产力黑客 sometimes you know when building their online business 有时您知道在建立他们的在线业务时 you can easily get burned out or exhausted 你很容易筋疲力尽 what's your secret to keep that momentum 你保持这种势头的秘诀是什么?
keep productive you know s 保持高效,你知道的 and why being as a lean team 以及为什么作为一个精益团队 like uh i know you have a couple of like 就像呃我知道你有几个喜欢的 uh maybe colleagues or teammates but 呃可能是同事或者队友但是 you started as a one person right so 你从一个人开始,对吧,所以 she has a little bit more about this part uh 她对这部分还有一点了解呃 you would not believe me when i say 当我说的时候你不会相信我 i don't use ai on Wednesdays wow alright OK 我周三不用ai哇好吧好吧
i stay away from ai and a lot of my usual work on Wednesdays 我远离人工智能和周三的许多日常工作 why Wednesday 为什么是周三?
it's the middle of the week OK so OK 现在是周中,好吧,好吧。
i s get burned out 我已经筋疲力尽了 and the one thing that i realized is um if i start on Monday 我意识到的一件事是,嗯,如果我周一开始 i will be definitely work 我一定会工作的。
uh burned out on Fridays so 呃周五都烧坏了所以 on Wednesdays 在星期三 i take it easy 我放轻松 uh what i would usually do is 呃我通常会做的是 i would record some videos 我会录制一些视频 i would just do something 我就会做点什么 or i would just go and uh play 或者我只是去玩 pickleball or play with something else so 泡菜球或玩其他东西所以 Wednesdays are the human 星期三是人类 human days for me alright 对我来说是人类的日子好吧 how how about the weekends 周末怎么样?
do you take week- weekends off 你周末休息吗?
i take sundays off 我周日休息 but uh what i usually do on saturdays 但是呃我周六通常做什么 or sundays is learning new stuff 或者周日是学习新东西 so weekend is more about the learning yeah 所以周末更多的是学习 because again uh you can easily get outdated in a week 因为再一次呃你很容易在一周内过时 and why do people come to me is because i'm not outdated person 为什么人们来找我是因为我不是过时的人 uh if you would ask me uh 呃如果你要问我呃 if you would ask what was released yesterday 如果你问昨天发布了什么
i would tell you that runway can now 我会告诉你跑道现在可以了 generate uh real time videos 生成呃实时视频 it it collaborated with Nvidia and it's 它与英伟达合作,它 creating real time videos for you 为您创建实时视频 so if you're looking for real real time videos 所以如果你正在寻找实时视频 so do run this so again 所以请再运行一次。
just keeping up with everything 只是跟上一切 news takes a tool 新闻需要工具 so on weekends 所以在周末 i learn new stuff 我学到了新东西 interesting on a on a on Wednesday 有趣的在周三 i don't use anything 我什么都不用 because one thing that i've realized is 因为我意识到一件事 the more i rely on ai 我越依赖ai the worse decision making that i uh like i have i'm i'm 我喜欢我做的最糟糕的决定
hmm declining in my cognitive senses hmm h 嗯,在我的认知感官中衰退,嗯,嗯 and hmm one more thing that i usually do 嗯,还有一件事我通常会做。
is i stay a lot close to the nature 我非常接近大自然 i work for three months 我工作了三个月 then for one 然后为了一个 for ten to fifteen days 十到十五天 i go for a hike in the malays 我去马来徒步旅行 the himalayas uh yes wow alright i i do 喜马拉雅山,呃,是的,哇,好吧,我知道。
like love adventure 喜欢爱情冒险 i do love to be close to nature so again 我确实喜欢再次接近自然 um i don't think 嗯我不觉得 every three months also right 每三个月也对 you mention yes 你提到是 after every three months because 每三个月之后,因为 ten to fourteen days 十到十四天 ten ten days 十天 ten to twelve days 十到十二天 for example 例如 i would be in Nepal after uh after a month now 一个月后我会在尼泊尔 do you still check the internet 你还上网查吗 check your email during this time 在此期间检查您的电子邮件
i don't have any network 我没有任何网络 my ai agents do the tasks for me 我的人工智能代理为我做任务 so that's where the stress testing comes in 这就是压力测试的用武之地 my ai agents would reply to my emails 我的人工智能代理会回复我的电子邮件 my ai agents would take the calls alright 我的人工智能特工会接电话的 that's amazing 太神奇了。
i i mean i have heard about uh 我我是说我听说过呃 i can't remember his name 我记不起他的名字了 he he wrote a book for our week um hum yeah 他为我们这周写了一本书 he also does like um like this kind of like a like a break 他也确实喜欢嗯喜欢这种喜欢休息 like just throw away the phone 就像扔掉手机一样 keep away from phone or tech devices 远离电话或技术设备 go to the forest with is um the best ones 去森林是最好的 and then disappear for a week or two you know completely 然后消失一两个星期你完全知道
yeah and you know when you after that 是的,你知道当你在那之后 when you come back 当你回来的时候 you're more productive 你更有效率 because now you you you were like all 因为现在你你你就像所有 everything that you were doing wasn't rain 你所做的一切都不是下雨 there's a new thing that have started okay 有一件新的事情已经开始了 you can just get over it 你可以克服它 so for example i uh i would 所以例如我呃我会 the last time i was uh out 上次我出去的时候 uh i just remember deepseek are one launched at that time 呃,我只记得深度搜索是当时推出的。
the the the deep sea moment the deep sea moment and i 深海时刻深海时刻和我 yeah when i when i when i came back and i was like i 是的,当我回来的时候,我就像我 missed on this uh i missed on capitalizing 错过了这个,呃,我错过了资本化。
yeah yeah that's what i'm going to do 是啊是啊这就是我要做的 do you feel missing out for some 你觉得错过了一些吗?
important stuff when you are away you know 重要的东西,当你不在的时候,你知道 your mind maybe still 你的思想也许还在 but then i learned about it 但后来我知道了 and i it was like 我就像 it wasn't that big deal 没什么大不了的 i just missed on the fomo fear of 我刚刚错过了fomo的恐惧 like that that was just a fomo fear of missing out 就像那只是一种害怕错过的恐惧 right yeah i agree yeah no 对,是的,我同意,是的,不 nobody talk about deepseek right it's like 没有人谈论深度搜索,就像 exactly 确切地说 haha 哈哈 i guess i have 我猜我有
anything you know 你知道的任何事情 i have another call now gp 我现在有另一个电话gp yeah yeah alright yeah 是啊是啊好吧是 we can wrap it this up yeah 我们可以把它包起来 it's a little bit longer yeah 有点长是的 no problem 没问题。
it's 它是 it's really a a pleasure to have you 你能来真是太好了 here talk about like ai seo um hmm 在这里谈论like ai seo um hmm building the business productivity um yeah 建立业务生产力嗯是的 thank you very much for for your time it's 非常感谢你抽出时间 it's really a pleasure yeah 这真的很高兴,是的。
it was great meeting you ddp 很高兴见到你ddp and thank you so much 非常感谢。
let's keep in touch definitely 让我们保持联系 and if anything works out well 如果一切顺利 i would love to come to China awesome 我很想来中国,太棒了。
i keep that in mind 我牢记在心。
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