Should You Buy SoFi Stock on the Dip?

So far its stock price is down more than 37% in 2026. And of course, I warned investors coming into this year that I didn't think SoFi stock was a buying

opportunity. I warned investors multiple

opportunity. I warned investors multiple times when the stock price was around $30 per share that I felt the stock price was too expensive.

That being said, I also recently upgraded on March 19th, 2026. I upgraded

SoFi stock to a buy. That's when it was trading at about $17.50.

And today, it's trading at $16.50.

So, it's $1 lower than when I previously upgraded the stock to a buy. Now,

investors want to know, what do I think about SoFi? What's the latest

about SoFi? What's the latest development? Do I still think it's a

development? Do I still think it's a buying opportunity? And I'll update you

buying opportunity? And I'll update you on all of those questions here. I want

to thank The Motley Fool for sponsoring this video. Visit fool.com/par

this video. Visit fool.com/par

the course of many, many years, the quality of service being offered is decreasing more and more. You can get less and less while visiting one of

these branches. You usually cannot find

these branches. You usually cannot find a mortgage professional when visiting your local branch. I find that to be odd, right? One of the main services a

odd, right? One of the main services a bank offers are home mortgages. And when

you visit a local branch, they don't have anyone there to speak to you about getting a home loan. You have to do that over the phone or online.

And other services, I see them with desks around the bank, several desks and offices, and they're empty. They're not

staffing them with individuals to help you with your various needs, whether it be small business banking, consumer banking, a savings account, a

certificate of deposit. Uh they just don't have that in person available, and that would be a great competitive advantage that they're not capitalizing

on, and they're creating an opening for companies like SoFi to benefit from the fact that people don't want to visit branches anymore. If you get a paycheck,

branches anymore. If you get a paycheck, a physical paycheck, you can deposit that over your phone by taking a picture. Uh there's less and less need

picture. Uh there's less and less need to go to the bank to deposit cash or withdraw cash.

There's just less and less reason to visit those local branches, and the cost that these companies have to pay to maintain these branches is weighing on their ability to serve customers in

other ways.

So, I'm not surprised to see that for the full year in 2026, SoFi expects to increase their total members by at least 30% year over year, and they already

have millions of customers joining. I

suspect that will continue for the foreseeable future as the trend for these large banks, you know, think of Wells Fargo, JP Morgan Chase, Bank of

America, Citibank, the trend continues to be in cutting rows, cutting staff, saving cost, and investing more and more

in technology. And that plays strongly

in technology. And that plays strongly to SoFi's advantages, and I suspect that trend will continue.

When SoFi will continue gaining market share.

So, this chart here, which is SoFi's forward price to earnings ratio, exemplifies my opinion about this the company as an investment, not the company as just

itself operating in the world, gaining market share. That part of its business I

share. That part of its business I remained bullish about, regardless of the changing valuation. But, the company as an investment, my opinion changed

when the valuation approached these peak levels. When it started trading at a

levels. When it started trading at a forward price to earnings of 55 and 60 and 65 approaching 70, I warned that

this was too expensive for this company.

And now, my recent upgrade in March was because the valuation is a lot more attractive.

You can see here, going all the way back to 2025, you've hardly ever had an opportunity in these previous year, year and a half,

18 months or so, to buy this stock at this cheap of a valuation. So, you can understand why I upgraded it to a buy in March. It's now trading at a forward

March. It's now trading at a forward price to earnings of 27, which I think is an attractive price for a company with its prospects. But, when the

valuation was, you know, approaching those elevated levels, it's not an attractive buy, right? This is, you know, my investment philosophy. The

greatest company can make a poor investment if the price is too expensive. Now, unfortunately, that

expensive. Now, unfortunately, that doesn't seem to be the case with many other YouTubers who, to me, appear more like cheerleaders on a lot of these kinds of companies that are popular like

SoFi.

They just constantly have to recommend the stock as a buy, regardless of the valuation. Their whole channel has been

valuation. Their whole channel has been built on them being cheerleaders of, you know, SoFi or Tesla or Palantir or whatever the popular company might be at

the time, which is really dangerous for investors to have that kind of constant pumping and this kind of belief in a company regardless of the price it makes

a good investment, which is not the case for any company ever. Right? The price

has to be right for the company to make a good investment. And right now, I think the price is right for SoFi at the current levels. I think it's an

current levels. I think it's an attractive opportunity. So, I will

attractive opportunity. So, I will reiterate my buy rating for SoFi stock at these current market prices. Hey,

thanks for watching. I truly respect every viewer who takes the time to seek qualified financial analysis.

Unfortunately, there are a lot of unqualified voices online giving unsubstantiated stock advice. My goal is to provide research that's grounded in

data and professional training, not just what's popular. For those new here, I

what's popular. For those new here, I hold a master's degree in financial economics. I'm a CFA charter holder and

economics. I'm a CFA charter holder and author and adjunct professor of finance and economics. I've spent nearly a

and economics. I've spent nearly a decade researching stocks professionally, and I'm here to help you make informed investing decisions. If

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