Stop Selling Your Time For Money. Do This Instead.

Most people hustle their way to a hundred thousand dollars. More clients,

more hours, more content, more yes. And

even when they hit that number, they're exhausted because the business only runs when they do. What if the problem isn't how hard you're working? What if it's the level that you're operating at? In

this video, I'm walking you through the five levels of turning your knowledge into a hundred thousand dollar business.

And more importantly, I'm going to show you exactly which level you're operating at right now and what your [music] very next move needs to be. There's just a ceiling that most experts never break through. Not because of a lack of talent

through. Not because of a lack of talent or a lack of effort, but because they're stuck at the wrong level and they just don't know it. By the end of this video, that changes. If you want a head start,

that changes. If you want a head start, comment business plan below this video and we'll send you the link to access our knowledge bank business plan, which helps you take what you know, teach it, and turn that into a scalable online

education business that can grow beyond you and your hours. All right, let's get into it. So, here's the thing. If you're

into it. So, here's the thing. If you're

watching this, you have the knowledge, you have the skill, you have the expertise. You just don't really have

expertise. You just don't really have the business model to match yet. So,

level one is where most people begin.

And it really does not matter how experienced you are. You could have 20 years in your field, a PhD, and a waiting list of clients. If you're still trading all of your time for money, one

hour, one client, one session, one paycheck, you are at level one. And

level one has a ceiling. And that

ceiling can be really, really frustrating and painful to try and break through. Because the harder you work,

through. Because the harder you work, and actually the more demand that there is to work with you, which you would think is a good thing, the more painful this ceiling gets. You just can't take on more clients without working more

hours. You can't take time off without

hours. You can't take time off without income stopping entirely. The business

is you and you are the business at this stage. But here's the trap that keeps

stage. But here's the trap that keeps people here longer than they should be.

The belief is that more expertise equals more money. And it doesn't.

more money. And it doesn't.

[clears throat] More expertise packaged into a clear method that equals more income. And this is really what

more income. And this is really what begins to separate and create big difference between being just an expert and a true authority. An expert has knowledge. An authority has positioned

knowledge. An authority has positioned that knowledge to create transformation at scale. So, the shift that has to

at scale. So, the shift that has to happen at level one to break through that ceiling is to stop thinking about selling your time and to start thinking about selling your method. [music] So,

one big question to ask yourself here that will help unlock that is what transformation, result, or solution do I create for people repeatedly? Not what

do I know, but what result do I produce consistently? That is the unlock. So,

consistently? That is the unlock. So,

one of our clients who actually also works as a facilitator on our team, Alison Tolman, she was a nurse and lactation consultant and she genuinely is brilliant at what she does. But her

income, originally when she was working in a one-to-one setting as a lactation consultant, it wasn't matching the amount of effort she was putting in or reflecting her deep level of expertise because it wasn't a lack of her

knowledge or wisdom. It was that her expertise wasn't packaged in a way that was scalable. Once she packaged her

was scalable. Once she packaged her expertise into a program for career-driven women who wanted to breastfeed their child for the first 12 months, things started to click. She

went from 30K a year to building a program that has done just shy of a million dollars in the past three years working 20 to 25 hours a week as a busy

mom of three boys. So, same knowledge, same expertise, different level, different model. Completing level one

different model. Completing level one and being able to move beyond it is really being aware of what is your clear transformation statement. It simply put,

transformation statement. It simply put, it goes like this. I help specific person go from zero state, where they are when they're most challenged, to hero state, where they want to be, so that they can achieve their desired

outcome. Not a paragraph, not a whole

outcome. Not a paragraph, not a whole resume, not a whole bunch of information, just a really clear and succinct way to say this is who I help, how I help them, and what they get out of it. One sentence. That is your level

of it. One sentence. That is your level one unlock. So, if you're at level one,

one unlock. So, if you're at level one, that is exactly what the knowledge bank business plan is designed for. So,

comment business plan below or click the link in the description so that you can understand how to take what you know and turn it into something that is truly scalable beyond you and your hours.

Because you can't build a business on expertise alone, you need a positioned method and this is where it starts. So,

we now are very clear on what you want to teach, but you haven't validated it yet. So, level two is where things get a

yet. So, level two is where things get a little tricky because it feels like progress. You have an idea, maybe you

progress. You have an idea, maybe you have an outlined program, maybe you've spent months building modules, recording lessons, making some really fancy slides. You have done the work. The

slides. You have done the work. The

problem though is that there are many people who follow that path, but you haven't actually confirmed that anyone will pay for it and enroll into it. This

is one of the most common mistakes that we see. It is costly. It costs you time,

we see. It is costly. It costs you time, energy, effort. It is really brutal to

energy, effort. It is really brutal to go through that process and then recognize, I've created something that no one's going to want to buy. And I

want to be really clear, this is so common. It is not a you problem. It

common. It is not a you problem. It

makes complete sense logically. You're

excited, you believe in what you do, and you'd buy it if somebody else made it, but that is a trap. So, the unlock to level two is something we call the profitable offer prototype. So, the

insight here behind it is very simple.

You don't need to build the course you sell it. What you need more than

sell it. What you need more than anything else is to validate it first.

So, here's how that works in practice.

If you have built credibility in a space, if you have years of experience behind you and expertise, you have a reputation and you know people within your network who either could be your ideal client or could introduce you to

your ideal client. So, think of friends, peers, network, family, clients even.

Those are the people that you're going to start with because they are the easiest. They already have trust built

easiest. They already have trust built with you. And you're not going to go to

with you. And you're not going to go to them and say, "Hey, want to buy my program?" No. This is about research.

program?" No. This is about research.

This is about validation. So, you're

just going to go to these people and ask a very simple question. You're going to ask them, "Do you know anyone who is trying to insert specific problem that you're going to solve with your program?" And then all you're going to

program?" And then all you're going to do is listen. This is not about pitching. It is about listening and

pitching. It is about listening and validating. So, you're going to let the

validating. So, you're going to let the market tell you what it needs because the big mistake people make is they assume what people need and then nothing works and nobody wants what you have to

offer. Ultimately, you are going to sell

offer. Ultimately, you are going to sell the prototype bare-bones ugly version of your program before you even built it because that is the ultimate sign of validation and that you have something that people want. So, really great

example of this, Mike Baush, we love him. He's one of our clients. He is a

him. He's one of our clients. He is a restaurateur and he had written a best-selling book on Amazon that took years to produce. Three years of sales of that book equaled what he made in 30

days with his POP program. He pre-sold

the program before any of the curriculum actually existed, but he knew when he pre-sold what the starting point was for his ideal client and what he was going to help them achieve as the outcome because people are buying the efficiency

in getting to the outcome they desire.

They are not buying a bunch of information. And what did he generate in

information. And what did he generate in just three weeks of pre-selling his program? $90,000. Not because he had all

program? $90,000. Not because he had all of a sudden more wisdom or knowledge, he already had all of that, but because he stopped building in isolation and started validating with the market. So,

the completion of level two is done when you've actually conducted research interviews with real potential ideal clients. You have refined your

clients. You have refined your transformation statement based on the real market language and you've created your curriculum outline that will take your ideal client from zero to hero, where they are to where they want to be.

And that allows you to pre-sell your program before it even exists to your first round of clients. You don't need a finished program. You just need the

finished program. You just need the proof that people will pay because it's valuable. So, now you've actually

valuable. So, now you've actually generated real income from this thing.

Now you need to make it repeatable. Your

first launch, your first cohort, your first sale, that is all amazing. It

proves the concept and it proves that the market wants it. A first sale is proof of concept. So, the mistake at level three is thinking that a successful one-off launch is the same thing as a business. So, often times

people just try and recreate that first launch over and over again, which is exhausting. So, it kind of puts you in

exhausting. So, it kind of puts you in this cycle of either being in launch mode or in recovery mode and you're never really getting off that hamster wheel. So, the unlock here is the shift

wheel. So, the unlock here is the shift from doing it again to actually creating the system. So, that is where the four

the system. So, that is where the four C's comes in. So, when you do your POP, you start with that cohort model to get your first clients in the door. From

there, you move into recording your curriculum based off the feedback you got from your POP and then you create coaching at scale, so done in a group setting.

And then the most important factor is you create your community for accountability and momentum for your clients. So, ultimately the process is

clients. So, ultimately the process is taking what you did in that first cohort, documenting the results, documenting wins, listening to the feedback, and identifying what actually produced the transformation and what was unnecessary. And then you just refine

unnecessary. And then you just refine the curriculum to create this recorded, repeatable process. So, what's beautiful

repeatable process. So, what's beautiful about this is you start to build a system that doesn't require you from start to finish every single month. So,

that's what turns a one-time event into an actual machine. So, for level three to be complete, you want to have your first cohort delivered through your POP, your client wins documented, your curriculum structured into repeatable

models based on the feedback that you got in your POP, and testimonials in hand. Those testimonials and that social

hand. Those testimonials and that social proof is not just marketing. They are

the foundation of every level that's going to come after this because without proof that what you have to offer actually works, it cannot grow and scale. So, now, this is also a massive

scale. So, now, this is also a massive trap. You have an offer that works.

trap. You have an offer that works.

Amazing. You've done the hardest part cuz most people don't even get there.

You have an offer that works, you have those client results and proof to show for it, but no one new is finding it.

So, this is where I see a lot of people get completely stuck and revenue becomes really inconsistent because it still requires that personal effort, which of course, in any business you're still going to have to require personal effort

to a certain point, but you don't have the machine and the system fully set up and built to bring in new leads when you're not actively working. So, level

four and the unlock here is the distribution problem. So, the trap here

distribution problem. So, the trap here is chasing every platform and thinking being everywhere is the right move. So,

that looks like spreading effort across five different channels instead of getting traction on any of them. And the

assumption is that more content equals more clients when in reality, the right content equals more clients. So, the

shift here is that you actually don't want to go viral. You want to be highly visible to the people who need you the most. So, this is where the content

most. So, this is where the content scaling funnel comes in and how all of the layers need to work together. So, at

the top, you're starting with cold awareness content, okay? And then warm education content. And then at the

education content. And then at the bottom, this is where your hottest leads live, and it is your most specific content. It's going to have the smallest

content. It's going to have the smallest audience here, but the most targeted leads. So, each piece of content should

leads. So, each piece of content should serve one of those tiers, not posting constantly and hoping something will stick. And the reason that I advocate so

stick. And the reason that I advocate so strongly for YouTube, where we are right now, is that every single piece of content you create, when done right, works for you 24/7 when you're not

working. Long after you've posted it,

working. Long after you've posted it, long after you've moved on, it's bringing in leads, it's bringing in clients, it's bringing in sales for you.

So, we call this dollar per view because you're not optimizing for max views and virality, you're optimizing for the right people watching at the right time.

And that turns into a never-ending pipeline of clients. Because it's one platform, clarity and consistency, and that leads to never-ending leads. And it

beats, you know, five platforms done halfway every single time. So, a great example of this is Alex and Beth. They

own their own cleaning company, and they actually now help others create peaceful cleaning businesses. A few months ago,

cleaning businesses. A few months ago, they're making one video a month, and they were generating $100,000 a month for their business because their content was so incredibly precise. If you look

up anything to do with starting a cleaning business, you're most likely going to find Alex and Beth. That's the

beauty of it. Because this is a search engine ultimately, the people who have problems that you solve are looking for your content all day long. They don't

even need to know who you are. They just

need to stumble upon your content because it's going to help them solve the problem that they have. That creates

warm leads, again, on autopilot. So,

level four completion means one thing, an evergreen lead generation system with minimal ongoing input. One platform, a content here that mixes all of the funnel stages of awareness, so you're hitting all levels of the audience, and

ideal clients finding you, not you having to chase after them. Of course,

this takes a bit of time to create, but once you have it set up, it starts working for you. It is like magic. And

once that's in place, you are ready to unlock level five. And that that your business is running without you running it. So, level five is what most people

it. So, level five is what most people are chasing when they say that they're chasing freedom. But let me be really

chasing freedom. But let me be really honest about what that actually means.

It is not about passive income. It is

leveraged income, period. [music] You

still show up, you still create, you still care, but you have earned your freedom, which means that you do it on your own terms because you want to, not because the revenue stops the second you leave. So, at level five, the evergreen

leave. So, at level five, the evergreen curriculum does the teaching for you.

Your chosen platform is doing the lead generation. Your sales process runs on

generation. Your sales process runs on qualified applications, and you're working on the business, not in it. So,

the deep truth about level five, most people try to build it before they have the foundation for it to run successfully. They want the freedom

successfully. They want the freedom without the infrastructure. So, they

build something that looks like level five, but collapses the minute they take a step back because it was never actually systematized. So, the sequence

actually systematized. So, the sequence really, really matters.

[music] Clarity, offer, validate, distribute, automate, in that order. You skip a step, and you are building on a broken foundation. So, great example of this is

foundation. So, great example of this is Dr. Mark Sklar, a client we've worked with for quite some time now. He's a

fertility expert, and he's done just shy of a million dollars with his online education business. He also has a

education business. He also has a clinic, but now he's working just two days a week instead of working around the clock because he also has this asset, this program that is working for him when he's not working. And he didn't

stop going in every single day because he stopped caring about his clients. If

anything, he is doing this because he's now able to impact way more people than the people in just his local area. So,

the system that he's built now is no longer bottlenecked by his calendar. So,

the real question here is which level do you recognize yourself in right now? Not

where you wish you were, or not where you're trying to be, where you actually are right now. That answer is the most valuable piece of information that you have right at this moment. It tells you exactly what to focus on and what to stop focusing on, which is even more

important. If you're at level one,

important. If you're at level one, clarity has to come before content. You

have to know the transformation that you're going to offer. Level two,

validation comes before building. Level

three, systematizing comes before scaling. Level four, distribution comes

scaling. Level four, distribution comes before optimization. And level five,

before optimization. And level five, delegation comes before everything. So

again, comment knowledge bank below this video, or click the link in the description to access our knowledge bank business plan, which helps you tie all of this together and actually implement the steps to take what you know, teach it, and turn it into a business that

scales beyond you and has a way bigger impact than you could have with just the hours in your calendar. And I think it's important to say, it doesn't matter what level you're on right now. If you're on level one, awesome. You would do this the right way from the beginning. So,

recognizing where you are just allows you to recognize your next move. So,

wherever you are right now, that's your starting line. And if you want to dig

starting line. And if you want to dig deeper on this and take it to another level, be sure to check out this video next on the eight steps that it takes to get to $100,000. Would love to hear your comments in the comment section below.

It is our love language. We love to see them, and thank you so much for watching. We'll see you in the next one.

watching. We'll see you in the next one.

Bye.