Tell Stories So Good You Finally Fix Your Sh*tty Retention (Full Course)

Before we begin, this is the most work I've ever put into a single video. I

spent over 600 hours creating it. And

honestly, I was going to sell it for thousands. But then I thought, you know

thousands. But then I thought, you know what? This is way too good to just share

what? This is way too good to just share it with a few people. So, I decided to give it away all for free. I hope you enjoy. In case we haven't met yet, I'm

enjoy. In case we haven't met yet, I'm Philip. I've written by now three

Philip. I've written by now three bestselling books on storytelling. I've

trained teams at Google, JP Morgan, AS6, and many more. and I've helped creators like Den Martell tell viral stories.

Now, that is the best YouTube storytelling course you will ever come across. So, how does it work? We'll go

across. So, how does it work? We'll go

through four core modules. First up,

talking head storytelling. Now, that is the easiest way to build trust fast.

It's just you speaking straight into the camera. Perfect for sharing those quick

camera. Perfect for sharing those quick tips, insights, and personal stories.

Now, then comes immersive short form storytelling. Those are usually these 30

storytelling. Those are usually these 30 to 60second stories made for YouTube shorts, Tik Tok, and Instagram. Third,

immersive long- form storytelling. Now,

that one takes the most effort, but it really has this biggest potential to build this community of loyal fans.

Think of cinematic videos or those mini documentaries that take people on that real journey. And finally, delivery.

real journey. And finally, delivery.

Now, that one is all about how you show up on camera. You learn how to feel relaxed, confident, and magnetic when you speak. All right, let's dive into

you speak. All right, let's dive into the first module. Module one, talking head storytelling. Before I share

head storytelling. Before I share anything, let's look at an example.

I used to live in an apartment building here in, you know, in LA. A lot of celebrities and billionaires. I was the poorest person there, but I uh was on a trip and I came back from a trip driving

back into the the valet of my building and there was a tent in the valet and I kind of jokingly said to the valet attendant, "Someone didn't jump, did they?" Kind of like joking. And the guy

they?" Kind of like joking. And the guy looked at me with like a serious face like, "Yeah, it just happened like 30 minutes ago." I was like, "This can't be

minutes ago." I was like, "This can't be real." It was like, "What? There's

real." It was like, "What? There's

billionaires in here. There's

millionaires in here. There's

celebrities in here." I was like, and I was just thinking, why would someone worth so much money take their life? And

I don't want to assume what really happened, but it doesn't mean having all the money in the world is going to solve all your problems, and you're going to feel like you can love and accept yourself. So, like you said, you may

yourself. So, like you said, you may learn how to make a lot of money, but if you haven't learned how to heal your relationship with you, then all the money in the world can't save your life.

Did you notice something? The video

didn't have any fancy edits, no fleshy effects. It was just a real personal

effects. It was just a real personal moment. And what do you learn from it?

moment. And what do you learn from it?

Now, that's the magic of talking head storytelling. It's simple. It's human,

storytelling. It's simple. It's human,

and it works. You can use that kind of story in a YouTube video, on a podcast, or even at a dinner with friends to make your point more memorable. In this

module, you'll learn how to structure these kinds of stories, how to enhance them, how to find them, and then lastly, the biggest mistakes you need to avoid

to tell those viral stories. But let's

start with structure stories. Now, you

may have seen a few story structures before, like the hero's journey or the Pixar formula. Now, those structures,

Pixar formula. Now, those structures, yeah, sure, they're great for books, TED talks, and Hollywood movies, but hey, we're not making here a Hollywood movie on social media. You don't have the time

to take your viewers to through the 17 steps of the hero's journey. You need

something that works for short, punchy stories that are about 30 to 90 seconds long. To do exactly that, I've developed

long. To do exactly that, I've developed a structure I call cat or cat. CAT

stands for context, adversity, and takeaway. But let's break it down. Step

takeaway. But let's break it down. Step

one, context. Start your story by setting the scene. Where and when does it take place? Who's the main character?

And what is that main character up to?

In his story, Louis House shares with us that he's in his car driving to the valet of his apartment complex. That's

it. Just one or two lines. Now, why does it matter to state those things? Because

time, location, and a clear character, they make your story feel real. It

builds trust from the start. If you say something like, "Well, once upon a time, I was walking through the street." Well,

people will think that. Wait, is this even true? So state the time, location,

even true? So state the time, location, and character. But hey, that part, keep

and character. But hey, that part, keep that part short. The easiest way to lose your viewers's attention is to give too much context. You want to go to the good

much context. You want to go to the good part as fast as possible. Step two,

adversity. This is the heart of your story. Now, what went wrong? What

story. Now, what went wrong? What

problem showed up? What was so difficult about it? In Louis house story, the

about it? In Louis house story, the adversity is that this rich guy jumps off this building killing himself, making Lewis question the meaning of money, right? Describe what is at stake.

money, right? Describe what is at stake.

Let us feel the pressure, the panic, the voice that is going crazy. But once you share that, your story isn't done yet, but because your listeners might still be thinking, okay, this this is cool,

right? But why are you telling me that?

right? But why are you telling me that?

That's when you go into the last step, step three, takeaway. This is where you share what you learned. And what's the insight that you got from that moment?

The takeaway in Louis story was simple, right? If you haven't worked on

right? If you haven't worked on yourself, then all the money in the world won't make you happy. That's a

pretty simple insight, right? One

takeaway. That's all you need. Not

three, not five, not 10. When you share too many lessons, your viewers, they won't remember anything. And also, when you share that lesson, don't say the morale of the story is or you should

take away. Why not? because you just

take away. Why not? because you just come across as this preacher and no one likes a preacher. Instead, say what I learned from that experience is X, Y, and Z. It's a little bit softer, more

and Z. It's a little bit softer, more human, and it's much more inviting your audience to reflect with you. C works

beautifully for talking head videos. But

now that you know the three steps, let's look at another example. Here's an

example from Den Martell. I had heard that my barber had won the lottery, like a million plus dollars, but he was still cut my hair. He's cut my hair. I said,

"Phil, can I ask you a question?" He

said, "Yeah." I said, "Did you win the lottery?" "Yep, Dan, I won the lottery."

lottery?" "Yep, Dan, I won the lottery."

I said, "Is it I don't want to be rude.

Is it rude for me to ask you like then why like why you cut my hair like like we don't I don't think you like me that much." And he's like, he goes, "You

much." And he's like, he goes, "You know, Dan, if I would have known better, I would have done something different."

I said, "What'd you do?" He said, "Well, I got the money, bought myself, my wife, my kids new cars, I paid off the mortgage, I brought the whole extended family on this big cruise, and when it

was all said and done, a million bucks doesn't go that far." And I remember hearing that and realizing that it wasn't even the money, it was his mindset around the money. He didn't

believe he deserved that million dollars. And when you don't believe you

dollars. And when you don't believe you deserve something, you work really hard to get rid of it. Notice how Dan drops us into the moment and delivers this simple insight. Beautiful, right? But

simple insight. Beautiful, right? But

you might be wondering, Phillip, what about the resolution? Like, shouldn't

every story have like a happy ending where the problem is overcome? Well,

that's a great question. Sure, in real life, we often tell stories like this.

Well, I had a problem. I solved it.

Everyone was happy. And here's what I learned. But in social media, the best

learned. But in social media, the best performing stories are often quite different. They usually go like this.

different. They usually go like this.

They say, "I had this big problem or surprising moment and here's what I learned from it." That's it. No

resolution. So, why is that? Well,

because social media favors speed and punch. The faster you get to the inside,

punch. The faster you get to the inside, the better. Also, resolution can

the better. Also, resolution can sometimes feel a little bit flat or cheesy, right? If you say, "Oh, well,

cheesy, right? If you say, "Oh, well, then everything worked out perfectly."

Well, that can come across a little bit fake, right? Like too much of a fairy

fake, right? Like too much of a fairy tale where everything is like beautiful.

But that doesn't mean that you should never include a resolution. So when

should you include resolution? First,

when the action you took is actually pretty interesting or unexpected.

Second, when the outcome is meaningful or inspiring. Or third, when the story

or inspiring. Or third, when the story just feels incomplete without it. Sure,

if that's the case, simply add a resolution after the adversity so that cat becomes card like a shopping cart that holds together all the awesome ingredients of your story. And then you

just share what you did to overcome that adversity and how the story turned out at the end. Did you double your sales?

Did you turn around this difficult relationship? Or maybe did you quit the

relationship? Or maybe did you quit the job that you hated for all this time?

Show the result. Now, here's a great example from Alex Heroszi using the full card structure. There was a guy on my

card structure. There was a guy on my team who uh he we were getting complaints that he was acting like a dick. And so he had talked to three of

dick. And so he had talked to three of the leaders in my company who had had one-on- ones within him and said, "Hey man, stop being a dick." He continued to be a dick. And so, uh, they said, "Alex, can you talk to him?" And I said,

"Sure." And so when I sat down with him,

"Sure." And so when I sat down with him, I said, "Hey, um, to be clear, I don't really care what you do. My goal here is to decrease the likelihood that people complain about you. They keep saying that you're acting like a dick." He's

like, "Yeah, I know. I'm working." I was like, "No, it's fine. I don't care."

What are the actions that you take that increase the likelihood they call you a dick? Number one is that you interrupt

dick? Number one is that you interrupt them on meetings. Number two is that you say that you know their department better than them.

And number whatever I had I had my list of things. I like so don't do those four

of things. I like so don't do those four things and do this instead. So when this circumstance occurs, do this action instead of this action. And in the next week, everyone's like, oh my god, it was

like night and day. And the thing is is that you have to tell them granularly what to do instead. You see, both cat and card, they work. But I'd recommend playing a little bit more with cat when

you want to record those first videos because that structure is usually the structure that lands the best on talking head type of videos. All right, now that we've got the structure down, let's move

to the next and most fun part. Enhance

stories. This is my favorite part. In

this section, you'll learn how to take any average moment, even the most boring one, and turn it into an unforgettable story. Let me show you how to do that

story. Let me show you how to do that with a quick example. Now, imagine

you're watching a war movie. Not sure if you like this. I actually don't like it, but stick with me. It opens with this big helicopter shot from above. You see

the battlefield from above. You see the tanks rolling in. You see the soldiers lining up, smoke in the distance. Now,

it looks cool for about 3 seconds, and then you're like, "Cool. Okay, it's

nice, but bring me down there. I want to be part of the action." And that's when the camera zooms in. Now, you're in the trenches. bombs exploding, mud flying

trenches. bombs exploding, mud flying around, you see the fear in the soldier's eyes. Now, in case you're

soldier's eyes. Now, in case you're wondering like, how does that even relate to storytelling? Well, most

people, they tell their story stuck in that helicopter view. They say something like, "Well, I had a problem and yeah, then I overcame the problem and everything was good." That's helicopter view and it's a terrible story. Great

storytellers, they don't do that. They

zoom into the moment. They take us into one specific moment. They share the exact words of that frustrated client.

They share the look of your face at like 2:00 a.m. and they share the doubts that

2:00 a.m. and they share the doubts that were running through your head in that one moment. But the good news is like

one moment. But the good news is like you don't need to be a poet to do that.

You just need a simple framework. I call

it P A S T or past. It stands for place, action, speech, and thoughts. You can

think of it like zooming into the past.

That's maybe how you can remember it.

But let's start with the first one.

Place. In the CAT structure, we already talked about the context where we say the time and the place. But let's go one level deeper. Don't just say the country

level deeper. Don't just say the country or the city. Tell us where you are exactly. Examples. Two weeks ago, I'm

exactly. Examples. Two weeks ago, I'm sitting on my couch in my living room in Chicago or I'm outside the conference room taking a deep breath. When you tell your audience where you are, a picture

starts forming in their heads. They hear

living room or conference room and they instantly start imagining. It doesn't

matter if it's their living room or their conference room as long as they can picture something. Sometimes people

think that they have to describe the location in great detail. Like

the conference room had a big wooden table, a shiny whiteboard, and a very modern screen. Like, please don't do

modern screen. Like, please don't do that. Those details can make your story

that. Those details can make your story feel staged or fake, and it just wastes time on details that aren't important.

Second, actions. Next, share what is actually happening. What are you or

actually happening. What are you or someone else doing in that one specific moment? Are you walking, biking,

moment? Are you walking, biking, yelling, screaming? Whatever it is,

yelling, screaming? Whatever it is, describe it. Examples: I'm staring at my

describe it. Examples: I'm staring at my laptop, hovering over the scent button.

I'm putting my bags into the security belt at the airport. These actions make your story feel as if it was unfolding in real time. They give your audience a mental movie to follow along and they

add this momentum to your story. But the

next technique is actually the one that I use the most. Third, speech. Now, many

of your stories will involve more than one character. Maybe a co-orker, a

one character. Maybe a co-orker, a client, a family member, a friend, whoever it is, right? You can make your story instantly more interesting by sharing what you or what that character

said in that crucial moment of the story. Now, what were the exact words of

story. Now, what were the exact words of that moment, quote that person?

Examples, instead of saying, "Oh, my manager was very frustrated." Say, "He called me and said, "I don't want another update. I want results." Or

another update. I want results." Or

instead of saying, "Oh, my mom really loved the idea." Say, "She smiled at me and said, "Wow, this is exactly what I needed. Thank you so much." See the

needed. Thank you so much." See the difference? Dialogue pulls your listener

difference? Dialogue pulls your listener into the scene. It makes the story feel as if it was unfolding in real time. But

don't worry if you can't remember the exact words from back in the days. Don't

worry, you can use the words that could have been used in that moment. And last

techniques, thoughts. Now, we have thousands and thousands of thoughts every day. Our brains, they constantly

every day. Our brains, they constantly bounce between fears, hopes, dreams, plans, crazy thoughts. Now, to make your story a little bit more interesting, share some of those thoughts. Ask

yourself, what were you or that other character thinking in that crucial moment of that story? Examples, instead

of saying, I was nervous about the meeting, say, I thought, oh, please don't ask me any questions, right? I

don't know the answer to those. Or

instead of saying, I was excited, say, I thought, this is my moment. Like, this

video will blow up my channel. It might

seem like a slight difference, but it makes a huge impact to your story. A

common mistake is that people share a version of their thoughts that just sounds too professional. They say

something like, "I thought this represents a supreme opportunity." Do

you actually think like that? I don't

know about you, but my thoughts, they don't sound like that. Right? Most of

our thoughts, they sound quite different to that. They're a little bit chaotic,

to that. They're a little bit chaotic, irrational, and sometimes downright neurotic. But those are the exact

neurotic. But those are the exact thoughts that will make your story much more interesting. So, when you share

more interesting. So, when you share your thoughts, give your audience that raw, messy, or unpolished version of that. But now that we've covered the

that. But now that we've covered the four elements of a great story, let's look at a real life example to see them in action. Here's a story from Cody

in action. Here's a story from Cody Sanchez. See if you can spot the four

Sanchez. See if you can spot the four elements of past. So, place, actions, speech, and thoughts.

I went to a coal mine where I went uh let's see, 650 ft down, four miles underground. And going in, I had all

underground. And going in, I had all these ideas, you guys, you know, like, God, these poor guys. This looks like such hard work. Then the weirdest thing happened. One of the miners when I was

happened. One of the miners when I was down there, when I asked him, I said, um, why do you do that? He said, well, my dad did it. I said, "All right, that makes sense. You followed in your

makes sense. You followed in your father's footsteps." And he goes, "Yeah,

father's footsteps." And he goes, "Yeah, but it's more than that. Let me tell you why." Do you know why I work in the coal

why." Do you know why I work in the coal mines? He goes, "Go stand over there."

mines? He goes, "Go stand over there."

So I walk over 5t where the machine had just been. He said, "That ground that

just been. He said, "That ground that you're standing on right now, no man has ever stood there before." You know who else can say that? Astronauts. He goes,

"Some people go to the sky, some people go underground." Two different types of

go underground." Two different types of explorers.

Now, let's break down why this story works so well. First place. Right away,

she gives us a vivid place. We're

actually in a coal mine 600 ft below the ground. Pretty visual, right? That

ground. Pretty visual, right? That

instantly creates an image in our heads.

Second action. She doesn't stay vague.

She describes exactly what's happening.

She's walking through the mine, approaching the minor, and asking him some questions. Now, that level of

some questions. Now, that level of detail makes the moment feel much more real. And then third, speech. Then comes

real. And then third, speech. Then comes

the minor's voice. She could have easily summarized it, but instead she gave us the exact words of that moment. Now go

stand over there. That ground you're standing on, no man has ever stood there. You know who else can say that?

there. You know who else can say that?

Astronauts.

Boom. that line hits, right? And then

last technique, thoughts. She also

shares her exact thoughts. She says

something like, "God, these poor guys.

This looks like such hard work. Those

thoughts make the story relatable."

There you go. This is the past framework in action. But maybe you're thinking,

in action. But maybe you're thinking, "Okay, structure and elements, yeah, great, but I don't even know what stories to tell." I'm glad that you brought this up. That's exactly what

we'll cover next. Find stories. This is

where most creators get stuck. They get

a feeling about how to tell a good story, but they're not sure what story to tell or when to tell it. The good

news is that you actually don't need 20 different story types to tell a great story on social media. In fact, you only need three. I call them the three C's of

need three. I call them the three C's of storytelling. Coaching stories,

storytelling. Coaching stories, conversion stories, and catalyst stories. Once you master these, you'll

stories. Once you master these, you'll always know what story to tell in which moment. But let's break it down. First

moment. But let's break it down. First

story type, coaching story. If you're a business owner or a creator in the educational space, this is the story type that you'll use the most. It's

called coaching story. A coaching story is a personal moment that brings your lesson to life. Every second video you'll find on YouTube sounds a little bit like this. Here are my five tips to

be more productive or here are my three hacks to become a millionaire or here are three signs that he's cheating on you. Now, that stuff might have worked

you. Now, that stuff might have worked back in the days, but today, especially with AI, it's just everywhere, and it's so easy to put out content like that.

People hear your tips, maybe even like them, but they just forget about them the moment the video ends. If you want your insight to stick, wrap it into a story, a real moment that makes the lesson click. Let me show you an

lesson click. Let me show you an example. In one of my videos, I shared a

example. In one of my videos, I shared a tip to put yourself in embarrassing situations to feel more confident. But

instead of just saying that, I told a story. I'm on this crowded train

story. I'm on this crowded train thinking I don't want to do this. But I

stand up and say, "Uh, excuse me. C can

I have your attention, please?" People

look like confused. What does he want?

Uh, I want to sing a song for you. You

should know I cannot sing. I'm a

terrible singer. But I go for it anyway.

It's awful. People look away thinking, "What is this craziness?" One guy puts his headphones on mid song. 3 minutes of pure pain for them and for me. After

that, I finish, sit down, and take a deep breath. Later that day, I'm walking

deep breath. Later that day, I'm walking onto the red carpet to give my first ever TED talk. And you know what? I'm

surprisingly calm. And why? Because I

just sang Regaton in a freaking train.

That's way worse than speaking in front of people who actually want to hear me.

So, I guess if you've got something scary coming up, maybe meeting an interview or speech, embarrass yourself on purpose beforehand. Now, imagine I just shared that tip without the story.

Maybe you would find it interesting, but you'd forget about it tomorrow. But

because I tied it into that story, you probably remember that story for the rest of your life. That's the power of coaching stories. So, how do you find

coaching stories. So, how do you find yours? It's actually pretty simple. Just

yours? It's actually pretty simple. Just

ask yourself, what's the one lesson you want to teach? And then when did you learn that lesson? Did you mess it up and you had to learn it the hard way? Or

maybe did someone else mess it up or struggle and you saw this and you learned from that. Find this one moment.

That's your coaching story. But let's

now move to the second story type, conversion stories. Those stories aren't

conversion stories. Those stories aren't always the stories that go viral, but they are the ones that convert. They

turn cold viewers into fans, newsletter subscribers, and at the end also paying customers. So, what is a conversion

customers. So, what is a conversion story? It's a story how you helped

story? It's a story how you helped someone else succeed. It's not just testimonials. It's not this bullet list

testimonials. It's not this bullet list of results, but it's an actual story.

Someone had a problem and then they ask you for help and as a result of that, their life got 10 times better. But let

me give you a quick example from a friend of mine who's a coach. So, Len

came to me around 3 months ago with a problem that I hear from most highly talented, skillful coaches. I remember

him saying to me, "Joel, I know I'm good at what I do. I get my clients insane results. I get word of mouth, but my

results. I get word of mouth, but my business is on a knife edge. One month

clients are rolling in, $10,000 a month, the next nothing. 1 2 3,000 if I'm lucky." And he was relying solely on

lucky." And he was relying solely on word of mouth and what I call the post and praise strategy. He was jumping from

one tactic to the next. And what he forgot really was who he was. And that's

what I helped him with. I got him back to his essence and helped him trust his intuition and helped him remember that

he was the scarce resource, not his clients, him. And when he embodied this

clients, him. And when he embodied this conviction, this belief and acted from the end, clients naturally came to him because they wanted to be around him.

And this is something I say to my clients often. The most profitable thing

clients often. The most profitable thing you can do is become energetically attractive. And that's exactly what we

attractive. And that's exactly what we did with Len. And he saw backtoback 20K months in his first 2K two months with me.

Did you see this is obviously much better than just sharing a quick testimonial. So, how do you find your

testimonial. So, how do you find your conversion story? Well, think of someone

conversion story? Well, think of someone you helped. Someone who gave you great

you helped. Someone who gave you great feedback, someone who said, "Ah, thank you so much. This changed my life." And

then just rebuild their journey. Now,

what were they struggling before meeting you? How did you help? And then what

you? How did you help? And then what changed after? How was their life

changed after? How was their life transformed? That's your conversion

transformed? That's your conversion story. But just to be clear, you don't

story. But just to be clear, you don't need hundreds of those. If you just have a few solid ones, that's usually enough.

Those stories are perfect for landing pages, sales calls, webinars, or email sequences. But there's one final story

sequences. But there's one final story that you can't miss. Third story type, catalyst stories. Every creator or

catalyst stories. Every creator or business owner I know, they have this.

The one moment that changed everything.

They were living their normal life, but then boom, something happened. Something

clicked. Something opened. Something

made them see the world in a completely different way. That's a catalyst story.

different way. That's a catalyst story.

But let me give you an example. when I

shared a catalyst story in a podcast.

For me, it started mostly when I um when I lost my previous job. Back then, I was a product manager at Uber. I lost my job during co and still remember actually on the same day that I had lost my job. I

was in my living room scrolling like through random animal videos just trying to distract myself. And at this one point, I this ad pops up and usually like I hate those ads, right? I just

click them away. I never look them. But

somehow this time I continue watching the ad. I'm like, "Oh, this is

the ad. I'm like, "Oh, this is fascinating." And I watched through the

fascinating." And I watched through the entire ad, but it was a 27 minute ad.

After that, I thought like, "How how on earth did that happen?" So, I rewatched it. The ad was by a guy called Scott

it. The ad was by a guy called Scott Harrison, who's the founder of Charity Water, this nonprofit in the US. And

that guy was just an incredible storyteller. Just story, story, story.

storyteller. Just story, story, story.

When I saw this, I thought, "Wow, this is a superpower. like I I need to learn this and that's when I really got excited in that topic.

See, I could have just said, "Oh, I got laid off and then I started my business." But instead, I had zoomed

business." But instead, I had zoomed into one specific moment. So, how do you find your catalyst story? Now, think

back to the big turning points in your life. The moment where everything

life. The moment where everything shifted, when you quit something, when you started something new, or when you took that big leap and then just ask yourself, what was life before that

moment? what happened in that moment and

moment? what happened in that moment and then what shifted after. That is your catalyst story. Now you can share those

catalyst story. Now you can share those stories on social media or when you have a little bit more time on a podcast, during a keynote or also in a longer YouTube video. So these are the three

YouTube video. So these are the three C's every creator should master.

Coaching stories, conversion stories, and catalyst stories. Master these and you'll have the perfect story for every situation. But now that you know how to

situation. But now that you know how to structure, enhance, and find powerful stories, let me give you a few final tips when it comes to talking head videos, and let's talk about the most

common mistakes. By now, I've studied

common mistakes. By now, I've studied thousands of talking head videos, and there are four mistakes that keep showing up way too often. I'm going to show you what they are and how to fix them. First mistake, starting too slow.

them. First mistake, starting too slow.

This summer, I was running a storytelling workshop for this big tech company. And at this one point, this guy

company. And at this one point, this guy stood up and shared a story. And I

started to glance at the timer. 10

seconds in, he was talking about his job title. 30 seconds in, where he grew up.

title. 30 seconds in, where he grew up.

60 seconds in, listing all the past responsibilities.

At 93 seconds, he finally got into the story. I looked around the room. Every

story. I looked around the room. Every

single person had completely checked out. And the wild thing was that once he

out. And the wild thing was that once he actually got into his story, it was actually not even that bad. But by then, it was just too late. Afterwards, I

pulled him aside and I said, "Hey, um, I really liked your story. Such a shame that you lost everyone before you even started." He laughed and he asked,

started." He laughed and he asked, "Okay, yeah, yeah, I get this, but how should I start?" Now, here's what I told him. Remove most of the context and

him. Remove most of the context and start as close to the challenge as possible. Drop us right into the moment

possible. Drop us right into the moment before something goes wrong, near the chaos. That's what keeps people

chaos. That's what keeps people listening. Second mistake, making it too

listening. Second mistake, making it too complex. If you're writing a novel,

complex. If you're writing a novel, sure, go wild. Multiple characters,

complex arcs, plot twists, but for sure talking at stories, don't do that. It's

too much. No one's following a story with six characters, three timelines, and multiple twists in a 60-second story. So, instead, keep it simple. One

story. So, instead, keep it simple. One

problem, one or two characters, one clear moment, and then one lesson.

That's more than enough. Third mistake,

filming in a safe spot. Now, I ran a bunch of tests on TikTok. Same script,

same delivery, but one version was filmed in a studio and the other one was me walking down the street. Which one do you think got more views? The walking

down the street got 3,000 more views than the other one. Now, why is that?

Because it broke the pattern. People are

used to the standard setup. That's the

recording studio like this one here, your living room, and your office. But

when something moves or looks different, people get curious. So try to change your environment once in a while. Maybe

shoot from your balcony or in a park or on a walk or even in your car. Car

videos work weirdly well. Just look at the lawyer Jefferson Fischer. His entire

channel is filmed in his car and it has blown up. And last mistake, wasting too

blown up. And last mistake, wasting too much time on editing. Now way too many creators spend hours and hours adding flashy edits to talking head videos.

Crazy animations, B-roll, sound effects.

But here's the truth. None of this matters if the story is not woow. In

fact, I tested it a couple of times.

Same video but two different versions.

One was packed with edits. The other one just few basic cuts and captions. Now,

there was zero difference in performance. And if you look at some of

performance. And if you look at some of the best creators out there like Dan Martell or Alex Hermosi, some of their best performing talking head stories, they have absolutely minimal editing.

So, what I would recommend is to do the same. Sure, cut the dead space and the

same. Sure, cut the dead space and the filler words, maybe add subtitles, and maybe add some light music if you want to. All right, that's it for talking

to. All right, that's it for talking head storytelling. If you're just

head storytelling. If you're just starting out, I'd suggest to begin with those types of stories. These stories,

they take very little work and they can help you really stand out on social media. But I'm also mindful that those

media. But I'm also mindful that those types of stories, they are not necessarily the ones that will help you immediately go viral. If that's your goal, you may want to master the next

style of storytelling. That one takes a bit more effort but also has this huge potential. Module two, immersive short

potential. Module two, immersive short form storytelling. Now, we're talking

form storytelling. Now, we're talking about short form stories where you bring people along on a life journey. You

don't just say, "Oh, look. Here's what

happened." Instead, you say, "Hey, here's what I'm trying to do. Come along

on this journey." But let's look at an example from Ryan Trean. His video got more than 180 million views on YouTube.

I've always wondered if I could draw a random person and then find them in real life. This is the guy I drew. This looks

life. This is the guy I drew. This looks

like a sketch you'd see on the news of a criminal, but I'm going to go find this man. Have you guys seen this guy? I just

man. Have you guys seen this guy? I just

drew him. I'm trying to find him.

Right up the road. He's there.

He's there.

He's there.

There's no way he actually saw this guy.

No. No, that's not him. Hey, have y'all seen this guy walking around here?

No.

Just as I was losing hope, I found this dude. Wait, is this him? Hey, excuse me.

dude. Wait, is this him? Hey, excuse me.

Are that's not you, is it?

No. He had the beard. He had the hat. He

had the good looks. But he had on sunglasses. And then a few minutes

sunglasses. And then a few minutes later, this happened. Dude, that is him.

That is 100% him. Excuse me. Is this

you? What?

Now, did you notice the difference versus talking head? These stories use voice over, sharp edits, and reactions.

But more importantly, they pull the viewer into the moment. They make us feel as if we were part of the story. In

this module, I'll show you how to master immersive short form storytelling. And

just like before, we'll cover how to structure them, how to enhance them, and how to find your story. Let's start with structure stories. I spent two, four

structure stories. I spent two, four weeks analyzing the most viral short form stories on YouTube, Tik Tok, or Instagram. I watched hundreds of videos

Instagram. I watched hundreds of videos from creators like Jenny Hoyers, Ryan Trey, or Eric. And here's what I realized. Almost every single viral

realized. Almost every single viral story followed the same three-step structure. Mission, progression, and

structure. Mission, progression, and payoff. And once you see it, you can't

payoff. And once you see it, you can't unsee it. And once you start using it,

unsee it. And once you start using it, your stories will be 10 times more captivating. But let me break it down so

captivating. But let me break it down so that you can start using it right away.

Step one, mission. Now, the first few seconds are fundamental. If you don't hook people fast, they scroll. That's

why the most viral short form stories, they start with a clear mission, a challenge, a goal, or a problem that you're trying to solve. Something that

makes your viewers think, h, wait a second, will this actually work? Do you

remember Ryan Tran's video? His mission

was pretty clear. He said, "Hey, I'm going to draw a picture of a random guy and then I'm going to find that person in real life." Pretty simple, right? But

also so, so real, so intriguing. So

yeah, maybe your mission might be I tried David Gogggin's morning routine for just a day or I signed up for a stand-up comedy course with zero

experience or I spent 24 hours making the perfect cheesecake. Do you see those missions? They spark curiosity. They

missions? They spark curiosity. They

make you want to see what happens next.

But then once you've set that mission, it's time to take us on the full journey. Step two, progression. This is

journey. Step two, progression. This is

the middle of your story where you see how the story unfolds as you chase towards that mission. But here's the key. It's not just a random list of

key. It's not just a random list of things that you did. It's a back and forth between progress and setback.

Maybe at one point you have a small win, but then again something goes wrong.

Then you adjust. Something good happens.

But then again, another challenge comes in. That rhythm, that tension, this is

in. That rhythm, that tension, this is what keeps your viewers hooked. But

here's how the creators of South Park explain it. We can take these beats

explain it. We can take these beats which are basically the beats of your outline and if the words and then belong between those beats you're basically you

got you got something pretty boring.

What should happen between every beat that you've written down is either the word therefore or but right so so what I'm saying is that you come up with an idea and it's like okay this happens

right and then this happens. No, no, no.

It should be this happens and therefore this happens. But this happens,

this happens. But this happens, therefore this happens.

In Ryan Train's video, the back and forth looks like this. At first, he shows this drawing to a stranger who said, "Oh, yeah. I think this person might be over there." Wow, there's hope, right? He wants to find, but then he

right? He wants to find, but then he realized, "No, that's not the person."

Then he keeps searching. He spots

someone that looks very close to that person. Again, but again, it's not that

person. Again, but again, it's not that guy. Do you see how this dance between

guy. Do you see how this dance between progress and setback pulls you in? Now,

what kind of setbacks or problems work the best? Honestly, it can be any sort

the best? Honestly, it can be any sort of problem. Can be physical problems

of problem. Can be physical problems like you got tired, sick, or injured or maybe emotional problems where you felt scared, embarrassed, or bored or time

where you just had way too little time to complete this big task or even people, right? Maybe there was someone

people, right? Maybe there was someone that criticized you or someone that started a fight with you. Those problems

will make the story much more interesting. So, you've shared the

interesting. So, you've shared the mission. You've taken us through the ups

mission. You've taken us through the ups and downs of the story. Well, now it's time to land the plane. Step three,

payoff. The viewer stuck around for one reason. They want to know how it ends.

reason. They want to know how it ends.

Did you succeed? Did you fail? What

happened? This is where you close the loop. But your job isn't just to wrap it

loop. But your job isn't just to wrap it up. It's to make the story feel worth

up. It's to make the story feel worth it. Now, how did Ryan Train do it? At

it. Now, how did Ryan Train do it? At

the end, he found this stranger that he drew. Yay. Big happy ending, right? But

drew. Yay. Big happy ending, right? But

just to be clear, not every single story needs to have a happy ending. Sometimes

the most powerful endings are surprising, emotional, or even a little messy. What matters is that you give

messy. What matters is that you give your audience this sense of closure, like show the result. Share maybe what you learned or reflect on how it changed

you. That's what leaves people satisfied

you. That's what leaves people satisfied and also wanting to come back for more.

Now that you've learned the three-step, let's watch another example. This time

from Jenny Hoyos, who's a master of immersive short form storytelling. This

video alone got over 180 million views on YouTube.

I'm building a secret room with $0.

There's a whole room in here.

What are you doing? You're destroying

the house.

What?

She can't know I'm turning this hole in the wall into a secret hideout to watch YouTube. And I'm using wrapping paper

YouTube. And I'm using wrapping paper for the walls because my budget's $0 and we don't have paint. But at least now the wall's fully covered.

I'm out of wrapping paper.

It's not a secret if I'm yelling. And I

found items around the house to decorate the room, like a rug, table, pillows, blanket, and my iPad to watch YouTube.

We got RGB. I think I just broke it.

And even though I might have stolen them from my parents, they're perfect for my room. But my secret room has a big

room. But my secret room has a big problem.

This is very obvious. This is not a secret.

So, I added a secret entrance made from a trash bag so no one can find it. Then

I got popcorn to enjoy watching YouTube in secret. It looks so nice, right?

in secret. It looks so nice, right?

Did you catch it? Just three simple steps. Mission, progression, and payoff.

steps. Mission, progression, and payoff.

That's it. That's how you build a powerful immersive short form story. But

now that you know the structure, it's time to explore how we can take those stories to the next level. So, let's

talk about enhanced stories. Sure,

structure gets you started, but if you want your story to stick, if you want people to care, if you want your video to go viral, well, you need to spice it up. And after analyzing hundreds of

up. And after analyzing hundreds of short form stories, I realized that the most viral stories, they have four distinct elements. I call them the four

distinct elements. I call them the four S's of short form storytelling.

Surprise, stakes, show, and simplicity.

Let's start with the first S. Surprise.

This summer, I interviewed Adley for my YouTube channel. Now, Adley has

YouTube channel. Now, Adley has generated billions of views with her short form content. Very shortly into the interview, I asked her, "So, Adne,

what's your secret to going viral?" She

said, "Well, I aim for 90% retention in the first 6 seconds." Just so that you know, this number, this is wild. Like

most creators, they end up with a 30% retention. That means that only 30% of

retention. That means that only 30% of the people are still around after the first 6 seconds. So, I followed up with her and I asked, "Okay, so how do you actually keep people watching in those

first six seconds?" Her answer simple break expectations. Now what does she do

break expectations. Now what does she do with that? She means like do something

with that? She means like do something strange, confusing or unexpected.

Something that makes them stop scrolling and think, "Oh, wait. What's happening

there? I need to find out." Now, here are a few ways to create that surprise in your story. Well, one option is you can just use a weird prop. Like, let's

say you're holding up a banana as a microphone. Or you can start your story

microphone. Or you can start your story in this very unusual place. Maybe you

film it under your blanket, maybe in a shopping cart, or maybe going down the elevator, or you break the logic in any way. Maybe you tape shoes to your hands,

way. Maybe you tape shoes to your hands, or you drill a hole to through this perfectly fine table. The goal is simple. Create a moment that takes

simple. Create a moment that takes people out of autopilot. But then once you've got their initial attention, you need to make them care about the outcome of your story. Here's where the next

element comes in. Second S, stakes.

Stakes are what makes a story matter.

They answer the question, what's on the line? What could you gain or lose in

line? What could you gain or lose in that specific situation? And without

stakes, your stories feel pretty flat.

But once something is at risk, well, people lean in. They want to see what happens next. Now, here are a few simple

happens next. Now, here are a few simple ways on how to raise stakes in your stories. One is time pressure. Set a

stories. One is time pressure. Set a

ticking clock. Show us that you have way too little time to complete this big task. Say things like, "Hey, I've only

task. Say things like, "Hey, I've only got 10 minutes to pull this off." Or,

"Fuck, it closes in one hour. I need to make it." And you see, time adds

make it." And you see, time adds urgency, and urgency keeps people watching. Now, another way to raise

watching. Now, another way to raise stakes is to share the opportunity. What

will happen if things go right? You can

say things like, "If I pull this off, I might land my dream client." Or, "If I succeed, she might say yes." Big rewards make your audience root for you. And

another way to raise stakes is to share the risk. Now, what could go wrong? What

the risk. Now, what could go wrong? What

could you mess up? You can say things like, "If I fail, like I will lose all of my savings." Or, "If that flops, I'll look like a complete idiot in front of

200 people." That fear of failure pulls

200 people." That fear of failure pulls people in much more than the hope of success. But you don't have to say the

success. But you don't have to say the stakes out loud. You can sometimes even just show them through your tone, your pace, your expression, or even the music. That brings me to the next

music. That brings me to the next element, the third S. Show don't tell.

One of the biggest mistakes in short form stories is overexplaining. Hey

everyone, today I'm going to try out the David Gogggins morning routine. And you

say that while you're sitting here at your desk, don't do this. You'll lose

people within a second. Instead, just

show it. Maybe open with a shot where you're crawling over the floor drenched in sweat. Then overlay a title that

in sweat. Then overlay a title that says, "Trying Gogggin's painful morning routine." In one second, we are pulled

routine." In one second, we are pulled in. No need to explain. We feel it. And

in. No need to explain. We feel it. And

the same goes for emotions. Don't just

say, "Oh, I was very nervous." Show your hands shaking in that one moment. Maybe

your voice is crackling a little bit or your eyes just pacing around the room very nervously. Here's a simple check.

very nervously. Here's a simple check.

If your viewer muted your video, would they still understand what's happening?

If yes, you're showing. If no, well, then you're just telling great short form stories. they often don't need any

form stories. they often don't need any sound at all because the visuals do the heavy lifting. And when the visuals and

heavy lifting. And when the visuals and the voice work together, wow, that's when your story becomes unforgettable.

And then the last S, simplicity. Hey,

because you watched this video, you're probably smarter than the average. Maybe

you know how to speak very sophisticated. But here's the truth.

sophisticated. But here's the truth.

Complexity kills any story. Your goal

isn't to sound clever. It's to be understood by as many people as possible. Think about your audience.

possible. Think about your audience.

Many people don't speak English as their first language. Some are watching this

first language. Some are watching this maybe half asleep at home at midnight.

And most of them are scrolling through it very fast with very low attention. If

your language is in any way confusing, well, they just scroll right past it. So

simplify. Every word should be easy to understand, crafted so that it can be understood by someone who's in fifth grade. Yes, someone that is 10 years old

grade. Yes, someone that is 10 years old or even lower than that. Now, there are tons of free readability tools out there. What I usually do is once I've

there. What I usually do is once I've written my first draft, I then paste it into one of those readability tools or AI and then I ask it what grade level is that? If it tells me this is grade level

that? If it tells me this is grade level seven or nine, I know that I need to simplify it a lot. If it tells me it's grade level four or five, now we're

talking. Now I know it has the right

talking. Now I know it has the right language for any audience because when more people get it, well, more people will watch it and more people will share it. So, now that you know the four

it. So, now that you know the four elements of great short form storytelling, let's look at another example. As you watch, see if you can

example. As you watch, see if you can spot the four S's. So, how the storyteller surprises you, how he raises the stakes, how he shows and doesn't

tell, and how simple his language is.

Today, I'm running a marathon in illegal shoes. Shoes so fast that you could get

shoes. Shoes so fast that you could get disqualified from a race. Today, I'm

going to see if they actually work. My

goal is to run an average pace of 6 minutes and 50 seconds, which less than 5% of men can actually run, putting me in the elite category. My first mile was freaky fast. These shoes are like rocket

freaky fast. These shoes are like rocket ships on my feet. By mile 5, I was running faster than I could imagine, which makes me think that I might set a new world record. By mile 20, every

single muscle in my body was screaming for me to stop. These shoes just wouldn't let me quit. And before I knew it, I was approaching the finish line.

To see what my final time was, go watch the full video. Now, did you catch them?

First surprise, he's running a marathon in illegal shoes. Now, that instantly grabs our attention. Now, I have never heard of that before, and I want to see how this turns out. Second, stakes. If

he get caught, well, he could be disqualified from the race. There is

some real tension. And then third, show don't tell. No, he doesn't just talk

don't tell. No, he doesn't just talk about, oh, this is what I'm about to do.

Instead, he shows us we actually run the marathon with him. And last, simplicity.

I actually ran the transcript through a readability tool. It's written so that a

readability tool. It's written so that a fifth grader could understand. Super

easy. So, now that you know how a great short form story looks like, let's talk about how to know which stories to tell.

So, let's go into fine stories. That is

the part that I struggled with the most.

When I started looking into this type of storytelling, I'd look at creators like Mr. Beast, Ryan Tan, or Jenny Hoyos, and I'd think, right? Do I need to rent now a private island to have a good

video? How the hell am I supposed to

video? How the hell am I supposed to come up with ideas like that? It just

felt so overwhelming. But now, after analyzing hundreds of short form stories, something clicked. It's

actually much simpler than it looks. Let

me show you three simple ways to come up with viral short form stories. Let's

start with the first one. Say yes to fear. Here's what happened to me this

fear. Here's what happened to me this week. I hopped on a call with a friend

week. I hopped on a call with a friend from Brazil and he said like, "Oh, Philippe to the I have a millionaire mastermind coming up. do you want to give a workshop for them? I said, uh,

yeah, sure. I can do that. But then he

yeah, sure. I can do that. But then he said, well, there there's one thing.

It's in Portuguese. And I thought, Portuguese? Right. I haven't spoke

Portuguese? Right. I haven't spoke Portuguese in years. But I said, yes.

And I thought, if that thing scares me, well, that's going to be a great story.

So, I documented the whole thing, the nerves, the doubts, the outcome at the end. And it became a video. And you can

end. And it became a video. And you can do the same. Every week, something awkward or scary pops up. Maybe a task you've been putting off, a conversation you've been avoiding, or that one post

that you know it's the right decision, but you haven't put it out there yet. If

that thing makes you nervous, it's probably a very relatable story, and that's exactly what makes it super powerful. But there's another way to

powerful. But there's another way to come up with these types of stories.

Second, start a challenge. If you're

watching this course, I can already tell like you care about improving yourself.

Right now it might be storytelling, but I bet that's not the only thing. You

probably read books, you try new habits, you experiment with new routines, and usually we we do that stuff just for ourselves, which is good, right? But

here's the shift. Next time you try something new, document it. For example,

a month ago, a friend told me that apparently it's healthy to fast for 3 days every quarter. And when I heard about that, I thought, hm, that sounds interesting, pretty intense, but I'd be

keen to try it out. But instead of keeping it private, I then turn it into a story. So I said, I tried going

a story. So I said, I tried going without food for 3 days. Boom. Simple

but real. And it's actually way more inspiring than just journaling about it.

So if you ever think, hey, I want to try this routine or I want to push myself a little or, oh yeah, I want to test this new idea. Turn it into a challenge.

new idea. Turn it into a challenge.

Another way is to use the fame of someone that people are familiar with like a celebrity, a pop star or an influencer. You can say, for example, I

influencer. You can say, for example, I pretended to be Tony Robbins in my next meeting or I tried Gordon Ramsay's three Michelin star restaurant. Now, anyone

that is a fan of Tony Robbins or Gordon Ramsey, well, they are more likely to click on your video. But to make it even easier for you, here's some storytelling related challenges you can try today.

Maybe your challenge can be, "I started every conversation today with this story." Or, "I shared my most

story." Or, "I shared my most embarrassing story with a stranger." Or,

"I asked a stranger to rate my story."

Or, "I filmed a story in my bathroom."

Now, those are just some ideas to get you started. That's how your personal

you started. That's how your personal growth becomes your content. But there's

one last way to find those types of stories, and that is break the rules.

Now in every society, industry or niche, there are certain spoken or unspoken rules. They're clear guideline on what's

rules. They're clear guideline on what's normal, what's professional, or what you're supposed to do. Now, you can use those in your favor to create content.

Some of the best short form stories, they intentionally break the rules. They

do the complete opposite of what is expected or accepted. Here's some

examples. Now, a common guideline is to always film in a quiet, professional setting. Well, then your story could be,

setting. Well, then your story could be, "I recorded my webinar while riding a scooter." Or another norm is, "Oh, you

scooter." Or another norm is, "Oh, you shall never talk to strangers in the street." Well, your story could be, I

street." Well, your story could be, I said hi to every stranger I passed today. Or let's say everyone tells you,

today. Or let's say everyone tells you, well, keep it professional on LinkedIn.

Well, your story could be, I posted the most vulnerable story of my life on LinkedIn. No, these stories work because

LinkedIn. No, these stories work because they break expectations. They make

people think, "Wait a second, you did what?" And that curiosity that pulls

what?" And that curiosity that pulls people in. So the next time you hear

people in. So the next time you hear advice that starts with, "You should always ask yourself, hm, what if I tried the opposite?" That's where great

the opposite?" That's where great stories are hiding. Now, I hope this makes things a little bit clearer. But

in case you're feeling overwhelmed, here's one last reminder. You don't need to reinvent the wheel. You don't need to be original in order to be successful.

If you see a video or challenge that performs well for others, well, just copy it, right? Sure, not word for word, but just take that core idea and make it your own. If someone shares, for

your own. If someone shares, for example, a story with I stayed in the cheapest hotel in my city, and you think, "Oh, wow. This this sounds like a fun challenge." Great. Try it yourself

fun challenge." Great. Try it yourself because your experience will be different. Your reactions will be

different. Your reactions will be different. Great creators, they don't

different. Great creators, they don't wait for inspiration. They study what works and then they put their own spin on that. But now that you know how to

on that. But now that you know how to craft such stories, let me give you some final tips when it comes to immersive short form storytelling. Let's talk

about the most common mistakes. Now,

there are four common mistakes I see all the time in those types of stories and they're so painful to watch because you can see that a lot of those creators, they put so much time and effort into creating those. So, let's break them

creating those. So, let's break them down. First mistake, the challenge is

down. First mistake, the challenge is too big. If your story is about a 30-day

too big. If your story is about a 30-day transformation, well, don't try to squeeze it into a 60-second video. A

30-day challenge is not a short form video. It's a full long- form YouTube

video. It's a full long- form YouTube video. So, instead of saying, "Huh,

video. So, instead of saying, "Huh, here's everything I've learned from the past 30 days of meditation." Try,

"Today, I meditated for 3 hours straight, and this is the weird thing that happened." Pick something that fits

that happened." Pick something that fits the format. Something you can do in just

the format. Something you can do in just a few minutes, maybe an hour or max a day. That's all you need. Second

day. That's all you need. Second

mistake, too much context up front. This

one killed stories faster than anything else. So last week I was talking to a

else. So last week I was talking to a friend and he invited me to this thing and I wasn't sure, but then dude, stop. Your viewers decide within

dude, stop. Your viewers decide within the first few seconds if they want to stick around. So instead of giving the

stick around. So instead of giving the full backstory, start right into the action. Start with an unexpected

action. Start with an unexpected situation where there's movement, where something is happening that grabs attention. Lead with the moment, not the

attention. Lead with the moment, not the plan. Third mistake, writing the script

plan. Third mistake, writing the script too early. A lot of creators make that

too early. A lot of creators make that mistake. They write down every single

mistake. They write down every single detail of the story before they've actually lived that story. But here's

the problem. Real life rarely follows an outline. Well, and when you press

outline. Well, and when you press everything, you risk missing the actual magic of the story. You won't be open anymore to all those surprising things that might come up. So, the better way

is to live the story first and then write the full script after. So, do the challenge. Sure, capture the raw moments

challenge. Sure, capture the raw moments and then turn it into a story. And last

mistake, slow pacing. Now, the number one reason why so many short form stories fail is because the pacing is too slow. Creators hold the same shot

too slow. Creators hold the same shot for like 10 to 20 seconds. But in short form storytelling, pacing is everything.

If you don't keep surprising your viewers with new challenges and new visuals every few seconds, well, you'll just lose them. So, my rule of thumb is

to change the shot every 1 to 3 seconds.

And I know this is crazy because for a 60-second story, that's maybe 20 to 30 different shots. And I know it sounds

different shots. And I know it sounds insane, but that will decide if people continue watching or not. All right,

that's it for short form storytelling.

If you want a quick win and this real shot at going viral, short form storytelling is your best bet. But now,

let's talk about the next level. There

are a couple of creators that just posted a few of those stories and they exploded. Hundreds and thousands of

exploded. Hundreds and thousands of subscribers, millions of views just from a few powerful stories. Module three,

immersive long- form storytelling.

Welcome to the big leagues. Now, this

isn't just content. This is cinema.

These 10, 20, 30 minute stories, they take their viewers on a journey. Think

of them as mini documentaries. Some of

them are even better than what you find right now on Netflix. And yes, they do take quite some time and effort to produce. Weeks, sometimes months, but if

produce. Weeks, sometimes months, but if you do them well, the payoff can be massive. Nothing is more powerful to

massive. Nothing is more powerful to build a huge base of loyal fans than that. Just like for the other story

that. Just like for the other story types, we'll cover how to structure them, how to enhance them, how to find them, and the biggest mistakes to avoid.

Let's start with structure stories. Now,

here's the good news. The core structure is similar to the structure of short form storytelling. So there's a mission,

form storytelling. So there's a mission, progression, and a payoff. But now you want to go a little bit deeper. So

here's the six-step story structure that some of the smartest creators use to keep you hooked from start to finish.

Step one, mission. Every great story starts with this mission or goal. Not,

hey, here's a video, but instead, hey, I have this big goal. Come along for a ride. Now that's your mission. which

ride. Now that's your mission. which

helmet devela does it.

I'm going to quit caffeine for 30 days.

Yeah.

[Music] Or check out how I started my video. One

month ago, I decided to start the scariest challenge of my life. Speaking

on camera without a script for 30 days.

I wanted to see if I could go from feeling awkward to feeling totally confident on camera in just 1 month.

That moment makes you curious. You

immediately think, hm, what's gonna happen? I need to find out like, did he

happen? I need to find out like, did he succeed? What was the result? So ask

succeed? What was the result? So ask

yourself, what's the big goal that you're chasing or the problem that you're trying to solve? And then say it early in your video, but once your listeners know your mission, well then

give them a reason to care. Step two,

context. Now, this is where you answer why that goal matters so much to you.

Let your audience know your why. Make it

personal. Here's how Metavella does it.

I love the ritual of making a cup every morning. It grounds me, no pun intended.

morning. It grounds me, no pun intended.

It fuels my work and it just tastes really good. So, why on earth would I

really good. So, why on earth would I give it up? That's a good question.

While I don't think caffeine is inherently dangerous, I do suspect that after years of consuming it every day, I may have built up a strong dependency by quitting coffee and all caffeine,

including energy drinks, soda, and even chocolate. Yes, there are about 70 mg of

chocolate. Yes, there are about 70 mg of caffeine in a chocolate bar. I wanted to see if there would be any impact on my sleep, anxiety, overall mood, and most important on my energy levels.

He's not just quitting caffeine. He's

exploring how it affects his energy, mood, and even his identity. Or check

out what I said in my video on camera confidence. Quick backstory. I've been

confidence. Quick backstory. I've been

making videos for 2 years. For every

single one, I'd write out the exact script and then read it off a teleprompter. Sure, my channel was

teleprompter. Sure, my channel was growing, but the videos, they felt kind of stiff, forced, just not so natural.

But then this morning, I saw a video from this Australian YouTuber, Jack Pigot, and it completely changed my perspective. In the video, he's walking

perspective. In the video, he's walking through a shopping mall, talking to camera, totally unscripted, as if it was the most normal thing in the world. And

that video, it got 1.3 million views.

Dude, this is a superpower. I want to learn this. Like, can I get as

learn this. Like, can I get as comfortable on camera as that guy? Or I

guess, can I even get so good that I beat Jack? The context raises the

beat Jack? The context raises the stakes. It makes people care. One

stakes. It makes people care. One

sentence that I love to say at that part is, I was the type of person who, and then you add this very specific but a little bit odd detail. Let me give you some example. I was the type of person

some example. I was the type of person who rehearsed saying hi to the cashier before walking into the supermarket or I was the type of person who locked himself out for like five times in one

week. those tiny details. They make

week. those tiny details. They make

your story feel more real, more relatable. So now we know what you want

relatable. So now we know what you want and why it matters to you. But then it's time to move to the next step. Step

three, plan. Tell us how you plan to reach your goal. Lay out the exact steps that will help you get there. Check out

how Leon Hendris lays out his plan of cutting down distractions for 30 days.

Starting the day with no snoozing, putting the phone away, meditating, a cold shower, no social media distraction, eat from 1 to 6:00 p.m., no

cheat meals, 1 hour of podcast a day, tell my grandma I love her, that was a joke.

Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha, although I should work out three times a week, no flippy floppy bing bong, if you know what I mean. And at 9:00 p.m., wind

down.

It's clear, it's funny, and it's easy to picture. Or check out the plan that I

picture. Or check out the plan that I laid out in my video.

So, here's my plan. I'll record one video per day for 30 days. Each video

will be completely unscripted. I'll give

myself max 30 seconds to gather my thoughts. Then I post every video on Tik

thoughts. Then I post every video on Tik Tok. But here's the twist. One take

Tok. But here's the twist. One take

only. No doovers, no editing. If it's

messy, I'll still upload it. Now, why is that? Because I don't want to be the

that? Because I don't want to be the person who needs 20 takes for one video.

I want to build this raw, unshakable camera confidence. And those types of

camera confidence. And those types of plans, they make you think, "Hey, will this actually work?" And you'll continue watching until you know the answer. But

once you've then shared the plan, you want to go into the heart of the story.

Step four, progression. Now, here's

where your story really begins. This is

where you take us on this journey towards reaching that goal. But here's

the key. It's not just this list of random things that you did on the way.

It's this roller coaster of wins and setbacks. So sure you move a little bit

setbacks. So sure you move a little bit forward but then something goes wrong.

Then you move a little bit further forward but again again a challenge comes in. That rhythm is what keeps

comes in. That rhythm is what keeps people watching. So watch how Metavella

people watching. So watch how Metavella does it.

So the first 31 hours of my caffeine fast went by without incident. I braced

for the pain that was headed my way and it didn't happen until hour 32.

I struggled through my work for 3 hours.

It was impossible to concentrate. My

head was pulsing. I felt my veins in my head throbbing.

See that? Everything goes well, but then things go wrong. We can feel his pain and we want to find out how it continues. Look how I did it in my

continues. Look how I did it in my video. So, I was just watching Jack

video. So, I was just watching Jack Pigot's video again and I realized like that dude, he's he's in a freaking mall

talking in front of strangers and realized like I'm here on my couch in the living room. Like, obviously, I'm not going to grow like this.

I got to get out there.

But at first, I felt so self-conscious.

I've always judged those people for doing exactly this, like those Gen Z kids filming their boring lives. And

now, I was that guy. But deep down, I knew that there was no way around this.

If I wanted to grow, I had to get uncomfortable. That step is about

uncomfortable. That step is about showing this dance between progress and struggle. So, in case you're wondering

struggle. So, in case you're wondering like what kind of struggles, well, that could be pretty much anything. Can be a physical challenge like an injury, burnout, or illness. It can be an

internal struggle like fear, doubt, or imposter syndrome. Or an external

imposter syndrome. Or an external problem like maybe a job loss, a rejection, or things falling through.

And lastly, even tension with other people like someone doubting you, blocking you, or not supporting you. The

more we feel the tension rise, the more invested we will be to watch until the end. So don't just summarize it. Take us

end. So don't just summarize it. Take us

on that roller coaster of emotions. And

that roller coaster goes on until you reach that final peak. Step five,

climax. This is the moment your viewers have been waiting for. The goal, the happy moments, the struggle. Everything

has been building up to this one moment.

Now we want to know, hey, did you make it? Did you finish that race? Did you

it? Did you finish that race? Did you

land that client? or did you speak on stage? Here's how I did it in my video.

stage? Here's how I did it in my video.

All right, we're in the city center of Amsterdam. People everywhere, but yeah,

Amsterdam. People everywhere, but yeah, we're going for this. So,

I don't know whether I want to do this [Music] [Applause] [Music] for what felt like hours. As I walked

through the crowded city center in Amsterdam, no script, no prep, just me speaking off the cuff.

[Music] I just did it. I walked through packed Amsterdam city center speaking on camera for longer than 5 minutes. Now that

stuff just would have never been possible 30 days ago. This is crazy like how much you can advance just in 30 days.

This is the moment of transformation. If

at the beginning you were afraid of speaking in public, now you love being on stage. If let's say you were

on stage. If let's say you were hopeless, now you're excited. Or if you felt like this outsider, well, now you belong to this super cool group of friends. Let your audience see the

friends. Let your audience see the transformation. This is usually the most

transformation. This is usually the most emotional moment of the story. But hey,

the story is not over yet. Last step,

reflection. So far, the story has been pretty much about yourself, right? But

in that final step, make it relevant for your audience. So, what did you learn

your audience. So, what did you learn from that experience? What should people take away? What advice would you give to

take away? What advice would you give to your maybe past self? See how Mattella ends his coffee experiment?

As this 30-day experiment comes to a close, would I do it again? Absolutely

not. Definitely not. While I learned that I don't need coffee, I learned that I really want it. I love it as a part of my day, as a part of my routine. Though,

I will say that doing this 30-day detox did allow me to gain a greater appreciation for the beverage that we love so much.

In short, it's honest and grounded. And

that's what you want. Again, your goal isn't here to teach the five things that people should take away. It's to leave them with this one final takeaway. You

might say something like, "Hey, what I learned from that experience is X, Y, and Z." Or, "Looking back, I would tell

and Z." Or, "Looking back, I would tell myself X, Y, and Z. That's it." So,

there you have it. The six steps of immersive long- form storytelling.

Mission context plan progression climax, and reflection. Those steps work incredibly well. But sure, there will be

incredibly well. But sure, there will be some stories that may not have all of the six steps. Sometimes you may not have a clear plan. That's okay. Or

sometimes maybe you don't have the perfect reflection. That's also okay.

perfect reflection. That's also okay.

Then skip that step. But make sure that there's a clear mission, progression, and payoff. Those ones are

and payoff. Those ones are non-negotiable. Now that we've covered

non-negotiable. Now that we've covered the structure, it's time to explore how can we make these stories even juicier.

So, let's talk about enhanced stories.

Have you ever clicked on a video and before you knew it, you were like 5 minutes in and you didn't even plan to watch the video, but somehow it hooked you. I've had that moment a few times.

you. I've had that moment a few times.

And every time I thought, wow, how did they do that? And so, what I do in those moments, I usually I rewatch the entire video to understand what did they do again and again. And eventually I

started to see a pattern. What I

realized is that the best long form stories, they do two things incredibly well. One, they raise questions and two,

well. One, they raise questions and two, they make you care. That's the combo that keeps people watching. Now, let me show you what they mean and how you can use them in your stories. First

ingredient, raise questions. We are

wired to like to solve mysteries. The

moment that a question comes in, we're like, I want to know the answer. It's

like an itch that you need to scratch.

This is why crime shows are so freaking popular. And this is why questions are

popular. And this is why questions are your secret weapon in storytelling. Most

long form stories start with one big mission. Say something like, "I tried

mission. Say something like, "I tried learning Italian in 30 days." Boom. That

instantly raises the big question. Hey,

well, you had to learn it in 30 days.

Now, it's a strong hook, but you need more than that to hold someone's attention for 10, 20, or even 30 minutes. So, what do the smartest

minutes. So, what do the smartest creators do? They sprinkle in those many

creators do? They sprinkle in those many questions or many challenges throughout their story. Little cliffhers that make

their story. Little cliffhers that make you think, "Wait, how's that going to turn out?" Now, here's how that might

turn out?" Now, here's how that might look. Let's say you start your story

look. Let's say you start your story with, "I tried learning Italian in 30 days." Then early on, you share that I

days." Then early on, you share that I don't know, your tutor sucks. Now, the

big question becomes, oo, will you actually find someone better? Later, you

show how you try speaking Italian in this public space, completely bombed.

Now the question becomes, can you overcome that fear of speaking in public? Then maybe you miss your flight

public? Then maybe you miss your flight to Italy. Now the viewers are wondering,

to Italy. Now the viewers are wondering, hey, will you still make it to into the country? And so once you answer one

country? And so once you answer one question, boom, immediately go into the next one. That's what keeps people glued

next one. That's what keeps people glued to the screen. But how do you actually raise questions in your story? Here are

five simple ways. First, introduce new conflict. So once you solve one problem,

conflict. So once you solve one problem, throw in another one. Don't let things go too smoothly. Tension comes from the struggle, not from the success. Second,

add time pressure. A ticking clock creates instant urgency. I've got 3 hours left to pull this off or the deadline is a midnight and I'm nowhere close. Now the viewer is thinking, will

close. Now the viewer is thinking, will you finish in time? And third, show the risk. Now, tell us what could actually

risk. Now, tell us what could actually go wrong. What's on the line? What could

go wrong. What's on the line? What could

you lose? If I fail, I'll lose $5,000.

or have I bombed this? I'll embarrass

myself in front of 200 people. Now we're

wondering, can you avoid that disaster?

And then fourth, show the opportunity.

Now tell us what happens if you succeed.

If I nail this, I will land my dream job or if I succeed, I get to perform on one of the biggest stages of my life and finally show the impact on others. That

one adds emotional stakes. If I beat my brother's cheesecake, he's got to clean the apartment. If I win that bat, my

the apartment. If I win that bat, my friend has to post this super embarrassing video. Now, we're curious

embarrassing video. Now, we're curious about how the situation is going to turn out. The key is simple. Keep your

out. The key is simple. Keep your

audience asking, "Hey, what's going to happen?" And once they know the answer,

happen?" And once they know the answer, hey, raise a new question. Raising

questions is essential in long form storytelling, but there's another ingredient that keeps people hooked.

Second ingredient, make people care. No

one is going to watch you for 20 minutes unless they care about you. They're not

just watching a challenge. They're

watching you go through this. So, how

can you make them care? By sharing those raw, vulnerable, and human moments. Were

you scared? Were you frustrated? Were

you embarrassed? Were you proud? Were

you on the verge of breakdown? Whatever

it is, let us in. So, when something real happens, well, turn on the camera and speak from your heart. Share how you feel. Let's look at an example. See how

feel. Let's look at an example. See how

Nicholas Crystal does it in his video about running a marathon.

My right leg is just starting to hurt a lot. Just this lower part here and the

lot. Just this lower part here and the calves. I don't know why I'm feeling

calves. I don't know why I'm feeling very weak today. And even like 5 km I'm struggling. This sucks, man. It's all

struggling. This sucks, man. It's all

kind of crumbling down at the moment.

Now, those emotional check-ins, they create this bond between you and the viewer, and they actually turn those viewers into some of the most loyal fans. Okay, with the structure and the

fans. Okay, with the structure and the elements clear, what are the types of stories you can tell? Let's look into fine stories. Short form stories,

fine stories. Short form stories, they're quick. You can often record and

they're quick. You can often record and script them in a couple of hours. But

long form stories, they're pretty different. They take their listeners on

different. They take their listeners on a full journey, something bigger, something that unfolds over days, weeks, or even months. And that means, yes, they do require much more effort, much

more time, and obviously also much more money. The best stories come from

money. The best stories come from something personal like a curiosity, a struggle, or that one big goal you've been thinking about for a while. If, for

example, you've always wanted to run a marathon, well, maybe that becomes your story. Or if you've struggled with

story. Or if you've struggled with social anxiety for years and years, well then maybe your story is about talking to a stranger every single day. Or I

guess if you're fascinated to become the most disciplined person on this planet, well then share a story about you trying to wake up every day at 4:00 a.m. even

though it's very miserable. The best

stories start from a place of struggle.

If you're already great at that and you improve a little bit, well, sure, it's it's cool. But it's not the most

it's cool. But it's not the most interesting story. But if you suck at

interesting story. But if you suck at something and you commit to improving, that's much more interesting. So ask

yourself, what's something I've always wanted to try, but I just never got started? What fear or insecurity do I

started? What fear or insecurity do I want to face? What challenge excites me, even I guess if no one else cares? And

what's something that I know it would help me, but I've just been avoiding it for years and years? If you just answer one of those, you've got your next long- form story. But having been in that

form story. But having been in that situation, I know that there are a few things that could go wrong. So, let's

talk about the most common mistakes. So,

let's say you got a cool story, what could get in the way of that story to perform really well. Here are the four biggest mistake that can ruin the best ideas. First mistake, choosing a story

ideas. First mistake, choosing a story you don't care about. If you pick a challenge that you think will go viral, but you actually don't really care about it, it's going to fall apart. You'll

lose motivation halfway through. You

rush through the script and the final video will just fall flat. Long- form

stories take so much effort. So, choose

something you're genuinely curious about, even if no one watches it. That

will show in the final video. Second

mistake, not enough contrast. Too many

stories are just one long of this. I did

this and that was great. And then I did this and that was also great. And I did this and that was also incredible.

That's a lousy story. Great stories.

They need those ups and downs. Moments

where you almost gave up. Moments where

something clicked. Show the full range.

Day three, I hate this. I want to quit.

Day seven, oh wait, that thing might actually work. Day 10, holy that

actually work. Day 10, holy that stuff works. The more honest contrast

stuff works. The more honest contrast you can include, the more people will care. Third mistake, the editing feels

care. Third mistake, the editing feels too slow. Long form storytelling is not

too slow. Long form storytelling is not like talking head. You can't just speak into the camera for minutes and minutes and expect people to stick around.

Instead, you need to take people on this cinematic journey, a new visual, a new shot every few seconds. Yes, this means hundreds and hundreds of shots for like a 10-minute video. But that's what it

takes to produce something great. So,

how do you know if your editing is actually interesting enough? Well, easy.

Just watch your video without the sound on. If it still feels exciting without

on. If it still feels exciting without the sound, well, then you're good. But

let's now talk about the last and biggest mistakes that creators make.

Last mistake, trying to do it all yourself. Talking head, sure, you can do

yourself. Talking head, sure, you can do it all by yourself, right? Short form,

yeah, it takes a little bit more work, but you can also do it by yourself. But

immersive long form stories, there just so much to do by yourself. So, what I'd suggest, get some help. Hire a filmmaker to spend a day with you, and on that day, you can then shoot most of the

B-roll. Or if you're short on budget,

B-roll. Or if you're short on budget, get a film student to record you. And

also find a great editor, ideally someone that doesn't need constant input and maybe even ask someone to coach you on your script. Yes, that stuff costs money, but it will save you so much time

and frustration. Nothing feels worse

and frustration. Nothing feels worse than spending 2 or 3 months in a story and then just to get couple hundreds of views. I'd much rather invest one to 5K

views. I'd much rather invest one to 5K and be really proud about that final result. Now that we've covered what this

result. Now that we've covered what this type of storytelling is really about, let me make this clear. You don't have to make those type of stories in order to succeed on YouTube. There are so many

different path on YouTube to grow. You

can build a powerful brand just through talking head videos. You can go viral with short form storytelling. But yeah,

if you feel drawn to this kind of immersive storytelling if you love to go deeper into film making, then go ahead and try it out. See how it feels. See if

the process excites you because yes, the potential of those types of stories is just massive. So far, we went deep into

just massive. So far, we went deep into the technical details of how to craft that perfect story. But if you don't know how to deliver them, well, nothing of that matters, right? So, let's make

sure that the story sounds as good as it reads. Module four, delivery. This is me

reads. Module four, delivery. This is me 4 years ago. Welcome everyone. My name

is Philip Hum and I'm the founder of Power of Storytelling. Now, high chances you are right now browsing for books,

courses, trainers on storytelling.

It's overwhelming, right? There's just

so many options out there. And I know I had a bit more hair back then. Actually,

a man bun. I know. Very questionable. Do

you know what is even more questionable?

That I was actually wearing a bottom-up shirt. I know, disgusting. But the real

shirt. I know, disgusting. But the real issue wasn't even that. It was that I felt so awkward on camera. And the video that you just saw, that's the result of rehearsing a 3minute video for a full

day. Like I spent 7 hours rehearsing for

day. Like I spent 7 hours rehearsing for that. And still I looked so fake. I

that. And still I looked so fake. I

looked so uncomfortable. Sure I was smiling but I was panicking from the inside. That only changed once I started

inside. That only changed once I started learning a few techniques. In this

module you'll learn what has helped me the most to improve my delivery. First

we'll speak about camera confidence then speaking excellence and lastly delivery styles. But let's start with the first

styles. But let's start with the first one camera confidence. Last year a friend called me and said Phillip this is my year. I'm going all in on YouTube.

I'm going to post every single week one of those bangers, one of those 20, 30 minute YouTube videos. He was fired up.

And then he said, "Hey, you got any tips for me?" And I said, "Yeah, sure. Send

for me?" And I said, "Yeah, sure. Send

me one of your videos. I want to check out your style." Okay. Now, he did. And

I watched it. And I told him, "Man, if I were you, I wouldn't record a single long form video right now." He looked confused like, "Dude, why not, right? I

want to go big." And I said, "Because your delivery still looks so robotic."

And look, hey, I mean this in the kindest way possible, but if you jump now into long form, you'll just spend hours filming and editing and still at the end the video will still feel super

awkward and stiff. So I gave him a different challenge and I said, "Hey, forget the perfect setup. Forget

perfection. Just post one short unscripted story every day for 30 days.

Just focus on showing up and try to speak as naturally as possible." And he did. Within 30 days, he started to sound

did. Within 30 days, he started to sound more natural, look more comfortable, I guess, even enjoy the process. If you

see some of his videos today, they feel completely effortless. So, if you're

completely effortless. So, if you're starting out or you still feel a little stiff on camera, I'd recommend to do the same. Record one short story every day

same. Record one short story every day for 30 days. No script, no editing, just one real improvised story every single day. Maybe about a lesson you learned.

day. Maybe about a lesson you learned.

Now, where should you post it? It can be anywhere. Instagram, Tik Tok, YouTube,

anywhere. Instagram, Tik Tok, YouTube, doesn't matter. In case you're worried

doesn't matter. In case you're worried that other people see that and think it's a terrible video, well then just post it somewhere under a different account, create a new account on, I don't know, Tik Tok, and then no one who

knows you will actually find this video.

And either way, if it's a terrible video, well, then the algorithm won't push it anywhere. So, it will just be buried like all the other videos out there. So, yeah, zero pressure. But then

there. So, yeah, zero pressure. But then

once you start to feel more comfortable, well, try filming outside, right at the park, on the street, in front of a cafe.

Yes, it is much more awkward. There will

be some people that will be staring at you. But once you get more comfortable

you. But once you get more comfortable filming in public, well, everything else will feel so easy. Like talking to lens at home, piece of cake. Jumping on this

podcast, no problem. So, I would say go for it. Try to commit to that for 30

for it. Try to commit to that for 30 days. Oh, and if you post on Instagram,

days. Oh, and if you post on Instagram, well, feel free to tag me. Each week,

I'll reshare some of my favorite stories. Now that you know how to become

stories. Now that you know how to become more confident on camera, let me give you also some tips on how to become, let's say, the most captivating speaker.

So, let's talk about speaking excellence. When I started on my

excellence. When I started on my speaking journey, I did what most people do. I followed the advice of the gurus.

do. I followed the advice of the gurus.

I tried to cut all my filler words like no no more M's. I then practiced where to place my hand in this one specific moment and also tried to speak with a lower voice to sound more masculine. But

even after doing all of that, obviously, I was still a lousy speaker. In fact, I was even worse than before. I just

looked so freaking fake, like a total douchebag. And why? Because those tips

douchebag. And why? Because those tips that you often hear like, "Raise your arm in this one moment or pause for dramatic effect." Well, those things are

dramatic effect." Well, those things are cool if you're already an advanced speaker. But if you're just starting out

speaker. But if you're just starting out or if you're just an average communicator, it's too much. There's

actually something that is much more important. So, what should you focus on

important. So, what should you focus on instead? The number one speaking skill

instead? The number one speaking skill is to feel comfortable when speaking in public. That's it. I know sounds a

public. That's it. I know sounds a little bit too easy, but when you feel relaxed and grounded, well, everything will flow naturally. Think about it.

When you're talking to your best friend about something that you love, well, you probably smile, you gesture well, and your voice also becomes alive. You don't

try to do those things. They just

happen. It's already within you. So the

real challenge is bringing that version of yourself, that relaxed, that expressive one into your public speaking. And the good news is it can be

speaking. And the good news is it can be learned. And there is one tool that has

learned. And there is one tool that has helped me more than anything else in this world. Improv. Improv means giving

this world. Improv. Improv means giving a short speech or telling a story on the spot. No script, no prep, no outline,

spot. No script, no prep, no outline, just you figuring it out as you go. Now,

here's how it works. First, you want to pick some random topic. something like,

"Should pineapple be on pizza?" or

"Should school uniforms be mandatory?" or

"What's the best way to spend a Sunday?"

Then you just set the timer, take your phone, set it on 1 to 2 minutes, and then just start talking out loud. Sure,

at first you will mess up, you will lose your words, you'll say something slightly weird, but that's the whole point because improv teaches your nervous system something powerful. Hey,

it's okay when things go wrong. You

realize that, hey, even if I mess up, I'm okay. I can handle that. The more

I'm okay. I can handle that. The more

you improvise, the more relaxed you become on camera. And then everything else just flows. Your gestures will feel more natural. Your voice will have more

more natural. Your voice will have more variety, and you become the most magnetic version without trying so hard.

Oh, and by the way, I created 12 improv games that make it super easy and fun if you want to get started. They're

completely for free, and I'll include the link in the description below. Look,

improv will turn you into this most magnetic speaker, no doubt. But I guess it takes a little bit of time, right?

You need to put in some reps to see results. So, what if you want to have a

results. So, what if you want to have a quick confidence boost in the meantime?

Let's say you're recording tomorrow.

What can you do in order to show up with your most confident version? But first,

think about the last time you recorded a video. Now, what did you do in those,

video. Now, what did you do in those, let's say, 5 minutes before you hit record? I asked this question to a lot

record? I asked this question to a lot of people that I coach, and most of the people answer in the same way. They say

something like, "Oh yeah, I was still reviewing my notes." Or, "Um, well, I was just setting up the microphone in the in the camera." Or, "Oh, yeah, I was still trying to remember what I wanted to say." No, this might sound

to say." No, this might sound productive, but that's actually a terrible idea. Now, why is that? Because

terrible idea. Now, why is that? Because

if your mind is still in that prep mode, well, you're likely starting your video with lower energy. Now, I know low energy that sounds a little bit woowoo, but what does it mean? Well, in those moments, you're distracted, a little bit

nervous, and thinking usually about yourself, and we want to avoid this. So,

the better approach is to show up with the highest energy possible with the energy where you're like present, where you're having fun, and where you just want to give. And so, how can you get

into that state of high energy? Do a

quick warm-up routine before your recording. Let me show you what I do

recording. Let me show you what I do usually before those sessions. First, I

shake out my body, right? I shake out my arms. I rotate my shoulders. I kick my legs. I just get as physical as

legs. I just get as physical as possible. Now, I do this usually for

possible. Now, I do this usually for like 60 seconds, maybe two minutes, but it just lets go of the stress. It just

resets a little bit the day. That's the

first thing I do. The second one is deep belly breath. So, what I do is usually I

belly breath. So, what I do is usually I take very deep inhales through my belly and exhales through my belly. So it's

like I almost feel like the the roots coming through the feet and that just helps me ground myself and also relax myself a little bit more in the moment. And third

one I do some vocal exercises. So I

usually start with some lip trots. So

I then often go into some vocal sirens like or even some weird stuff where I just move my face like All that stuff helps you let go of the

stress and the tension that is accumulated everywhere and it gets your voice warmed up. Now, I know this is my warm-up routine. It works incredibly

warm-up routine. It works incredibly well for me. And so, maybe for you it's singing, maybe for you it's dancing, maybe for you it's meditating. Pick

whatever is your warm-up routine, but just the key is do something before the recording to get into the right state.

Now, so far we've talked about how to feel more comfortable on camera, but there are actually quite a few different ways how you can show up on video. Let's

look at them. Delivery styles. Now,

after years and years on YouTube, I realized that there is not just one way to speak on camera. For some creators, they're super calm. Some are super loud and dramatic, and some are just raw. But

at the end, all of them can work. The

key is to choose a delivery style that works for you. So, in this video, I'll walk you through six powerful delivery styles. So, let's find your style.

styles. So, let's find your style.

First, the conversational friend. This

is the talking to a friend on FaceTime vibe. It's casual, calm, and it's often

vibe. It's casual, calm, and it's often filled with little pauses, some side comments. It's a little bit random.

comments. It's a little bit random.

So, that first insecurity I had with my red face, my main one, which always has haunted me, was never mine.

You You almost feel like this person just hit record and just started chatting out of nowhere, right? Second,

the performer. Now, that one is more theatrical. Every word is intentional.

theatrical. Every word is intentional.

Every gesture has weight. And wow, did he do just that with probably some of the most amazing retention hacks I have ever seen.

No, it's almost like they're on stage, right? It's more energy, more edits, and

right? It's more energy, more edits, and also much more punch. Third, the raw truth teller. This one is in your face.

truth teller. This one is in your face.

I'm going to compress 13 years of brutal business truths and lessons into this one video.

The pace is fast, the cuts are sharp, and the delivery pretty bold, right? It

feels like someone is just shaking you by your shoulder and saying, "Hey, wake up. Stop being such a And then

up. Stop being such a And then fourth, the charismatic flirt. I like

that one. I actually want to do this more. This one is a bit playful.

more. This one is a bit playful.

It's simple. It's tactical. It's fast.

It's kind of fun. And if you want, you don't even need a sales team. You can

just have people look and buy just like that.

That creator feels like they're just having so much fun on camera. They're

smiling, joking, and teasing, even flirting a little bit with the audience.

Fifth, the quirky storyteller. No, that

one leans quite into that uniqueness.

Greetings from the basic bathroom.

Pretty pretty basic. Yeah, we've got a sink. The tile is nice. Oh, it's not

sink. The tile is nice. Oh, it's not actually tile. The toilet is it's

actually tile. The toilet is it's definitely a toilet. The flush buttons got some use, but that's that's a good thing. It's doing its job well. Overall,

thing. It's doing its job well. Overall,

pretty fun in here.

Sure, it is quite weird. It's often a little bit fun, and often times they bring in some, I don't know, weird metaphors or some weird props, but very entertaining to watch. And lastly, The

Guide. Now, that one is calm, warm, and

Guide. Now, that one is calm, warm, and inviting. if I only had one piece of

inviting. if I only had one piece of advice for someone in their 20s and it had to be as broad as possible to encompass almost any possible goal, what's like the one piece of advice that I could give? And I found myself

thinking for about 5 seconds and then what I said was you should listen to one audio book every week for the next year.

And if you do that, I guarantee your life will completely change.

You can think of them almost like your favorite teacher or mentor. They're not

there to lecture you or to tell you what to do, but they're there to guide you through your journey. So, out of all of them, how do you know which one is the right one for you? Well, pretty simple.

Try them all. Actually, try them right now. I want you to think of one simple

now. I want you to think of one simple tip that you want to share right now with the world. One tip that, let's say, has made your life a little bit better.

Now, pause the video and film that exact tip, but in six different styles. Maybe

first you tell this as the conversational friend, then you go into that performer, and then lastly, you tell this as this raw truth teller. And

after that, just watch back the video.

Which style felt most like you? Which

one did you enjoy the most? Which one

felt the most fun? Then I guess just pick the one that resonated the most.

That's the style where you want to double down on. And I know there will be some haters saying now, well, that's not your style. That's not authentic.

your style. That's not authentic.

Anytime that someone tells me, oh, Philillip, this is not who you are. This

not authentic. I just shake my head and I tell them, hey, if I'm speaking the same way as I do today in a year from now, I know that I have failed. The only

thing that shows is that I have not grown. Look, the way that I speak today,

grown. Look, the way that I speak today, it's not some deep eternal truth that has to be with me for the rest of my life. No, it's just this set of learned

life. No, it's just this set of learned behaviors. Maybe you speak with a soft

behaviors. Maybe you speak with a soft voice. Maybe it's because when you were

voice. Maybe it's because when you were a teenager, you saw your dad speak like that and you copied it and over time it became you. But that doesn't mean that

became you. But that doesn't mean that it's the real you. It's just familiar.

So when something feels strange at first, don't call it inauthentic. Call

it what it is, unfamiliar. Because

authenticity isn't something that is fixed. It's something that can be built

fixed. It's something that can be built over time. So I guess if there's a style

over time. So I guess if there's a style that excites you, well, try it out.

Maybe you love it. But hey, when it comes to delivery, there are few things that I see creators messing up all the time. So let's talk about the most

time. So let's talk about the most common mistakes. Here are three big

common mistakes. Here are three big mistakes that can ruin any video. The

first one is actually the one that I struggled with the most. First mistake,

using a storytelling voice. For years, I made this mistake. I'd speak just in my normal voice, but the moment I started to share a story, it completely changed how I spoke. Suddenly, I sounded more

like a fairy tale uncle. I was like, it was a dark and stormy night. And I, a humble traveler, found myself in an unusual cell. It was weird. It was

unusual cell. It was weird. It was

theatrical. And worst of all, it created a distance between me and my audience.

Now, don't get me wrong, there's nothing inherently wrong with a more performative style. But if that's your

performative style. But if that's your choice, well, own that style from the start of the video until the end. What I

now do is I try to tell my story the same way as I do the entire conversation. And I actually tell it as

conversation. And I actually tell it as if I was talking to my best friend. So

really, I picture my best friend in front of me. And I'm just thinking, how would I tell that story to him? Now,

would I say there on that fateful evening, destiny knocked on my door? Of

course not, right? That my friend would be like, "What the hell?" Instead, I'd say something like, "Dude, wait till you hear what happened yesterday." That's

much more me. That's much more authentic to me. Second mistake, no variety. The

to me. Second mistake, no variety. The

number one reason people click away is because everything is predictable. Huh,

I get where this is going. And people

click away. They're like, "I have no reason to stay. I already know where this is going. The best speakers, they don't do that. They keep you on your edge throughout the entire video. They

constantly change the way they speak to keep things interesting. At one point, maybe they speak super fast, full of energy, but then they slow down to let

it point sink. Sometimes they get super loud or other times they get soft and reflective. And it's not just the way

reflective. And it's not just the way how they speak. They mix up what they say too. Maybe they start with the

say too. Maybe they start with the story, then they go into metaphor, then maybe punchy tip, then maybe some surprising twist. So, keep your audience

surprising twist. So, keep your audience guessing, change up your rhythm, use contrast, and add moments that feel a little bit different because variety is what keeps people watching. And third

mistake, trying to impress. A lot of creators, they try to sound impressive.

They use big words. They speak polished, perfect, almost like in an academic tone. They want their audience to think,

tone. They want their audience to think, "Oh, wow. this this is a very smart

"Oh, wow. this this is a very smart person. But here's the problem. The

person. But here's the problem. The

audience feels that you're trying to impress them. And when they feel that,

impress them. And when they feel that, well, they disconnect. So, what should you do instead? Shift from, how can I impress? To how can I help? Speak with a

impress? To how can I help? Speak with a givers mindset. Not like, hey, look at

givers mindset. Not like, hey, look at me. I'm so cool. But rather, hey, I'm

me. I'm so cool. But rather, hey, I'm here to help you. This is for you. I

want to help you. But here's a trick that has helped me. Before I speak, before I record, I just picture one specific person who really, really needs to hear this message in this one moment.

And it can be completely made up person, someone I could help today. And then I just speak to them. I forget the crowds.

I forget the likes. And I just speak to that one person. Because when you focus on helping, you automatically become more relatable, more real, and at the end, way more impactful. All right,

that's everything I've got for you. Now,

if you're still watching, can I ask you a quick favor? Is there anyone you feel could really benefit from that video?

Maybe it's this one friend who just got started creating, or maybe this teammate who needs to tell better stories, or maybe this one person who wants to be more confident on camera, whoever it is,

and then send them this video right now.

That small action will help them tremendously, and it will help me produce much more highquality content that I'll put out for free. Thanks for

being here, and I'll see you in the next one. Bye-bye.

one. Bye-bye.