The Fight to Save American Democracy — with Heather Cox Richardson | Prof G Conversations
By The Prof G Pod – Scott Galloway
Summary
## Key takeaways - **Protests focus on historical ideals, not anger**: The 'No Kings' protests, which were larger than the Tea Party protests but received less media attention, focused on historical democratic ideals like free speech and separation of church and state, and were characterized by joy, suggesting a forward-looking approach rather than anger. [03:12] - **General strikes historically divide, targeted boycotts succeed**: Historically, general strikes in the US have not worked well because they disrupt essential services and alienate potential allies. Targeted boycotts and strikes, however, have proven effective by allowing for specific actions against companies or issues. [16:16] - **Corporate leaders lack backbone, missing commercial opportunity**: Many S&P 500 business leaders have shown a surprising lack of courage and a tendency towards sycophantic behavior towards the current administration, missing a significant commercial opportunity to align with broader public sentiment against divisive rhetoric. [22:22] - **Patriotism shifts from ideals to exclusionary lineage**: There's a concerning shift in American patriotism from loyalty to ideals like the Constitution to an exclusionary focus on lineage and land, a narrative that echoes historical authoritarian language. [00:03], [33:15] - **National service could rebuild shared purpose**: Implementing mandatory national service after high school could help bridge divides by mixing diverse groups of people and fostering a shared sense of purpose, addressing the current fragmentation in American society. [37:39] - **Media's role in delegitimizing opposition**: A faction within the Republican party has increasingly treated political opponents as illegitimate, evidenced by arguments of voter fraud, impeachment attempts, and gerrymandering, which negates the functioning of a democracy. [48:05]
Topics Covered
- What Makes Modern Protests Historically Effective?
- Do General Strikes Work in an Interconnected Society?
- Why Do Business Leaders Lack Backbone Today?
- Is Patriotism Becoming Exclusionary, Based on Land and Lineage?
- Has America Lost Its Sense of Community and Public Service?
Full Transcript
The rights fascination with heritage
Americans, those whose roots go back to
the Civil War, seems to recast
patriotism as lineage. How do we trace
this shift from ideals, including
loyalty to the Constitution and the
Declaration, to something more ancestral
or exclusionary?
>> Lineage and land, that's the other piece
of what the people like JD Vance and the
other MAGA Republicans who are jumping
onto that train are talking about. And
that is, you know, really quite
explicitly the kind of language that the
German Nazis centered around. The idea
that being part of a society is about
the land and the heritage. The idea that
there was ever a United States of
America that was not multicultural
is simply a fantasy.
>> Uh, professor, where does this podcast
find you?
>> Cost of Maine.
>> Oh, nice as always. And
>> that's right. Uh, we were joking off mic
that I can't imagine how busy you must
be. It feels like this is sort of your
your sweet spot. I imagine um you're
getting a lot of requests for
interviews. So, very much appreciate
your time today.
>> Yeah, but you know, I was thinking about
this knowing I was going to talk to you
today. One of the things that I find
really interesting about this moment is
there is so much coming at us all the
time. It's kind of like being in a
really big crowd where everybody is
mumbling and you're trying to pick out
the story line and you can't quite tell
if you're getting it or not. And that's
that's really how I feel this morning
where there's been so much information
coming at us over the last three days
trying to make sense of for example the
extraordinary use of energy, the rise of
cryptocurrency, what's happening in
Venezuela, what's happening in Colombia,
what's happening in the Middle East,
what's happening in Washington DC,
what's happening streets all over the
country and trying to pick out a story.
I see why people get tired and why
people are just, you know, starting to
tune out. You just summarized our
editorial call for all the content we
push out. And the thing that gives me
comfort is I forget who said it, but
I've been trying to be be better at
practicing it. And that is not
everything demands your judgment. You
don't have to have an opinion on
everything. And I found myself over the
weekend. So this is your wheelhouse. I
would imagine people really want to know
what you thought about what happened
over the weekend. But I thought this
isn't my wheelhouse. And I don't need to
be online
24 by7 over the weekend trying to
provide insight or moments of
inspiration, maybe I should just let
this play out realizing that just as I
don't need my DJ to comment on AI
strategy. I'm not sure that I need to
comment on everything. So I I find some
solace in that. But you don't you you
don't get off the hook here because this
is your wheelhouse. So, we'll start
there.
Trying to find what with respect to the
protests over the weekend, 2,700
protests across the country, 7 million
people, about I think it's about 2% of
the population.
Um, any any observations or anything the
you think the media is getting wrong
about the protests this weekend?
>> Well, first of all, there hasn't been a
lot of coverage of the protests in a lot
of legacy media, which itself is
interesting. Um but so so missing that
is a big thing because of course this is
a huge deal if you remember when the tea
party protests which were organized in a
very different way first hit the news
you know the a lot of the then legacy
media thought that this was a huge
gamecher and of course the no kings
protests were even larger and they're
not getting that kind of attention which
I think is a reflection on the state of
the media in the United States for one
thing which is a much larger picture as
well but there's a couple of things that
I think really matter matter about the
no kings movements uh and the and the
protests o over the weekend. The first
was the degree to which they went back
into our history and championed our
historical traditions of democracy, free
speech, um separation church and state
and so on. I mean it's it's always
interesting when a movement goes to the
touchstones not just of the imagery of
our past but also of the ideas. But it
was also interesting that they were
joyful. That actually really matters
because that suggests they're charting a
course forward. They indicated the idea
of we the people coming together against
a cabal taking over the country as
opposed to us versus them, which is what
the radical right has been trying to do.
And crucially, I think it really matters
that they were older and they were very
visibly older and white. And that I
think both harks back to the fact that
it's those of us who are over 55 at this
point who can remember a democracy that
worked much more effectively than the
one we've had for the last 40 years. But
it also makes it extraordinarily
difficult for the radical right to look
at, you know, a a an 85year-old woman
using a walker and say this person is
posing an existential threat to your
democracy. And that all of those things
I think matter.
>> It's a really interesting observation. I
want to take it forward to a couple
thesis and you can push back or validate
them. And that is when I think about the
Women's March or or better yet maybe
more apt analogies for the comparison
would be Black Lives Matter or the Me
Too movement that I don't want to say
these were fueled by anger but there was
a sense of injustice and they attracted
a a greater non-white and younger
participation.
And I wonder if just in general this is
almost like a sentimental rally that we
remember how wonderful America is and
one out of two people our age feel good
about America. It's something like one
out of eight or one out of 10 younger
people. So this was and I'm you're
helping me connect the dots there. This
is more like a sentimental celebration
missing what America was and how
wonderful it is and recognizing that and
also it was peaceful. uh and maybe some
of the recent protests have been I don't
want to say call them anger, but do you
think this reflects that generally as
you go older people are maybe a little
bit less angry or more sentimental for
the old days of America?
>> No, actually I don't think that's what's
going on at all. I think that's one of
the reasons we can recognize the moment
that we're in. But this looks very much
and I can I can go through a whole bunch
of movements, but let's start with the
abolitionist movement. What really makes
the abolitionist movement take off in
the 1830s and the 1840s? um am you know
it's very very small. People forget how
small that movement is. Um, people sign
petitions and so on, but it really
doesn't get a lot of traction until John
Quincy Adams, who has gone from being in
the presidency to being back in the
House of Representatives, really hammers
on the idea that the abolitionists who
are making it impossible for people to
introduce petitions into Congress are
losing their rights because the the
elite southern enslavers said to the
House of Representatives, "We will not
entertain petitions of people who are
demanding abolition.
And of course we have the right to
petition from the first amendment and
and John Quincy Adams on petition day
Monday every day every Monday would try
and introduce those petitions and he
would be forbidden. And what that did is
it enabled the people who cared about
abolition to go back to districts and to
go back to their neighbors and say hey
you might not care about black Americans
but or or enslaved people at the time
but you do care about your right to
petition. And similarly, when elite
enslavers stopped allowing the mails to
be delivered in the American South if
they had abolition abolitionist
petitions in them, what the
abolitionists did is they went to their
neighbors and said, "Hey, now you're not
allowed to use the males." And I think
that when you see a movement that goes
from the reality that uh an ethnic or a
gender minority group is being
oppressed, that often tends to get
marginalized. But when you can turn that
movement into one that says, "Hey, you
know, this isn't really about, in the
case of the abolitionists, the enslaved
Americans in the South, this is about
your right to petition. This is about
your right to use the males. This is
about your right to have a senator not
getting beaten up on the floor of the
Senate. This is about, you know, getting
over that hurdle to say to people who
were not previously involved in
protests, especially those who thought
the world was going along pretty well,
hey, you need to pay attention because
this government's coming after you."
That's when you get a movement that
changes society.
>> And I I was sort of struck by I think um
the White House spokesperson saying that
this protest was made up of violent
criminals, illegal immigrants, and
Hamas. And by process of elimination,
that means I'm Hamas. Do you think how
would you describe the administration's
approach to this? We've seen some memes
of Trump dropping feces from an
aircraft. How do you think the
administration's response has been to
this? Has it been effective? And try and
provide some historical context for when
the the incumbents have responded to
this type of protest.
>> First of all, can you believe what you
just said?
>> Unfortunately, I can now.
>> But but that that conversation should
have ended right there, right? I mean,
again, this is a all the murmuring in
the room, right? There I think there's a
lot of things going on with the
administration. I don't I think it's a
real problem to think of it as
monolithic. I think that there are a
number of different forces going into
what comes out of the Oval Office and
they are not always working together.
So, one of the things I think you're
seeing with the social media accounts of
the White House and the people
associated with the White House is a
deliberate attempt to draw eyeballs no
matter what. And that we have certainly
heard that this is the goal of Susie
Wilds, the chief White House chief of
staff, and certainly of the the media
directors that what they care about is
essentially running a a reality TV show.
And of course, the the problem with
that, aside from all the principled
problems with that, is that you have to
continue to escalate your content or
people look away. And we're seeing that
constant escalation. But I think we're
also seeing the recognition that the
material that the White House is putting
out is not real, is increasingly
divorced from what people's lives look
like. So, I think that when they do
something like the videos that we saw,
not only the one to which you're
referring in which Trump goes into the
air in what appears to be a fighter jet,
uh, that says King Trump on the side
and, you know, the videos in which both
Trump and Vice President JD Vance are
wearing crowns and, you know, they're
putting their political opponents in
Mexican sombrero, you know, all of those
things. They're playing to a base. But
there is a difference, I think, between
the sort of noir films that the
Department of Homeland Security was
putting out early on portraying
undocumented immigrants as dangerous
criminals and videos about potty stuff.
You know, there's a difference between
those menacing,
dark films that look like, you know, a
horror, not a horror movie, a you know,
a crime movie and the president of the
United States making a visual poop joke,
which is so second grade. And I thought
that was a really interesting shift
because it's become almost cartoonish.
Certainly, it must appeal to part of
their base, but I don't think it appeals
to the middle part of the country that
is facing crazy prices at the grocery
store, their rising premiums of of their
their health care, um an increasing
sense that their businesses are going
off the rails, that the that the
president is a loose cannon. And I
thought that was a really interesting
shift over the weekend and one that I
often play with for fun. If I were
writing the president's speeches or if I
were writing articles, you know, priming
the president to look as if he is doing
great stuff, what would I do? And I
promise you, poop jokes were a thousand%
never going to make my list. So I
thought that was really interesting that
they did that. What common elements of
successful protests that result in some
sort of tangible change? What do they
have in common and compare that against
this protest?
>> Nonviolence key in America. Nonviolence
is so key in America. Um, and that was
really distinctive about these protests
and I think you got to give credit to
Indivisible and people like Ezra Lean
who's one of the leaders of Indivisible.
the degree to which they emphasized
nonviolence, joy, artistic expression,
and crucially made sure the protests
happened during daylight. If you think
about the other protests you talked
about, the times when they got violent
from the perspective of the people on
the streets who were not necessarily the
first protesters out there was
everything happened after dark and the
indivisible folks got people off onto
and off the streets before dark. And
that that that was really really
crucial. So that that is the first thing
that makes a difference. But as I said
before, what matters in uh protest is
that people can see themselves in it.
And and I I mean lots of people can see
themselves in it. And that's in this
case a reflection not only of the faces
that you saw there, but the art. So, one
of the things about protest movements
and one of the reasons I think that this
administration is in real trouble is
because you want to have a movement in
which everybody can see themselves. And
to some degree, the mega Republicans did
that as well. That was part of their
rise. Trump promised everything to
everyone. And so, you could say, "Well,
I don't like him on these 10 things, but
boy, I love him on these four." In this
case, the sort of amorphous nature of we
don't want a king and here's what we
care about enables virtually everybody
to see themselves in that or to have to
take a stand saying yeah I want a
dictator and that's not really an
American position. I mean one of the
things you can see is people taking it
as an LOL form you know haha yeah I want
a dictator but the truth is Americans
generally don't want dictators so that
ability to create a space in which many
many people could see themselves and
crucially demonstrate that there are a
lot of people who do not like this
administration that really matters
because that translates not necessarily
to the people who are currently in
office but to the people who are trying
to get into office and to people who are
trying to find their constituencies.
Well, there were, you know, about 7
million people on the streets waiting to
be a constituency on Saturday. And that
demonstrates not only to people going
into politics, but also to businesses
who in the past might have thought, hey,
maybe I really do need to cater to MAGA
Republicans because they're an important
um purchasing block, for example, an
important consumer block. You look at
that and you think, hey, on the other
hand, maybe I really shouldn't. And and
I actually would would date this protest
and the the momentum of the protest back
to Jimmy Kimmel and the getting Jimmy
Kimmel back on the air because that was
a case in which I've I think I said to
you before it seemed to me a lot of
important pillars of American society
were not necessarily cowtowing to Trump.
They were buying time. For example, you
know, they didn't fire Jimmy Kimmel.
they suspended his show and they were
kind of waiting to see what would
happen. And when what happened was there
was such extraordinary popular pressure
to get him back on the air that even the
Sinclair and I think it was um NextStar
systems put him back on. That is a real
message to people producing things that
the people who are standing against this
administration are stronger than the
people standing for it. And that
momentum seems at least for now to be
building. Now we'll see what happens
going forward.
>> Have you given any thought to the idea
of a national economic strike or and
there's different forms. What I think
was so powerful about Kimmel was it was
very specific against a specific
company. It was frictionless in terms of
your ability to cancel Disney Plus, take
a screenshot of it. It didn't ask
consumers to do a lot and it was
targeted with a specific required
action. any thoughts on the idea of some
sort of national economic strike or
strike against individual companies?
>> So, yeah, I have a take on that and it's
informed by American history and again,
we're in a new moment, so who knows it.
It is my understanding of American
strikes that targeting strikes work
incredibly well. Targeted boycott work
incredibly well. Exactly as you say.
Look at what happened to Tesla, Jimmy
Kimmel. But we could go on. I mean,
Target um you could go and versus what
happened with Costco where um because of
the way that they handled um diversity,
equity, and inclusion issues, their
stock has gone way up. People are all
shopping there. But um but general
strikes in the United States do not
historically tend to work well for the
simple reason that we are so
interconnected that when you start to
issue a general strike. That means that
people don't get their medicine or
people don't get food or whatever. And
it's really difficult, especially in
such a a a large country where people
have so many different interests, to say
to somebody whose kid needs an operation
or to somebody who needs food, well,
this is for the greater good. And so
when the country has tried national
strikes, weirdly, it has turned against
um it is had people turn against them
that you would think would have been on
their side. Uh, for example, um, in the
late 1890s, there was an attempt at, um,
a general strike. It wasn't really
called a general strike, but a lot of
stuff got shut down. The railroads
essentially got shut down. And one of
the people who came out against that was
Jada Adams, who was really strongly in
favor of workers rights. But she's like,
I'm watching kids not have food around
me. I can't be part of this. So, I tend
not to support the idea of a general
strike. people look at it and they say,
"Oh, you're going to show how important
we are to the economy." But you're also
going to show people who should be on
your side that you can't be trusted
because you don't care about, you know,
the their need for basic necessities.
So, I tend to be against that and for in
very much for targeted boycots, targeted
strikes because that enables people to
have a workaround for those sorts of
emergency situations. Now, like I say, I
am not a specialist in in where strikes
pressure people, but I know in our past,
general strikes have tended to split the
movement rather than to create um unity
behind it.
>> We'll be right back.
>> Support for the show comes from Adobe
Express. With social media, email, and a
growing variety of online ads, there are
more touch points than ever between your
business and its customers. Adobe
Express is here to make sure your
smallest touch point is as polished,
impactful, and onbrand as the biggest.
The brand kits in Express make following
design rules a breeze. Templates for
flyers, banners, emails, social posts,
and more have all the professional
quality Adobe is known for. And
generative AI that's safe for business
gives everyone the ability to make
images, rewrite texts, and produce
effects using simple text prompts. You
can create campaigns, resize ads with a
click, and even translate content
automatically. Work that used to take
weeks now takes minutes or even seconds.
Adobe Express also makes collaboration,
approval, and sharing easier, so any
team can become a welloiled content
machine. And if you're leading your
team, you can monitor it all from your
admin console. That means you have one
centralized place where you can ensure
that every asset is right and that
everyone is synced. Go from fragmented
to businessfriendly. Switch to the quick
and easy app to create onbrand content,
Adobe Express. Learn more at
adobe.com/express/business.
True story, I've actually used Adobe
Express and I was genuinely impressed
with how easy it is to create
professional content that you can
immediately push out.
[Music]
Support for the show comes from Brex.
These days, every business leader is
under pressure to save money, but you
can't crush the competition just by
cutting costs. To win, you need to spend
smarter and move faster. You need Brex.
Bre is the intelligent finance platform
that breaks the trade-off between
control and speed with smart corporate
cards, high yield banking, and AI
powered expense management. Join the
30,000 companies that spend smarter and
move faster with Brex. Learn more at
brex.com/grow.
[Music]
The last time we had you on the pod, you
struck sort of an optimistic tone and
said that look, America has faced while
this might feel dark, it's not the
darkest it's been. And that often times
the America, the America we know and
love has bounced back even stronger.
That its resilience, its elasticity has
has stood the test of time and that
we've been in darker moments and that we
should be hopeful and realize the power
of pushing back. Has your mood or your
optimism changed at all since we've last
since we last talked?
>> No. And I can I can tell you what's
wrong. I can tell you what's right. I I
do want to reiterate that my big
disappointment in all of this has been
the degree to which the lawmakers in
Congress, especially in the Senate, the
Republican lawmakers in Congress,
especially in the Senate, have abdicated
the prerogatives of the legislative
branch. They have walked away from the
separation of powers. And I every
morning I get up and think, really? Is
this really what you're going to do to
the Constitution and to the people who
elected you? That sense has only gotten
stronger. But no, I I'm I I don't want
to be Look, none of us wants to be in
this position, but I continue to have
faith in the American people and the
recovery of our democracy. What do you
think?
>> This is your trick. You did this to me
the last time you you asked me what I
think. Uh I have been well one flumxed
and disappointed by uh Republicans who
mean everything from the people that you
know the second amendment was meant to
guard against this type of thing. A
national guard being sent into cities to
violate people's rights. That's the
whole point that the fear of a
tyrannical government rising up against
uh citizens ignoring the co-equal
branches of government. The thing that
has been the most disappointing to me
and I want to get your take on this is
that I know many of the tech titans and
I asked myself what's the point of being
worth billions of dollars. These guys
are pretty bulletproof. Imagine the
worst. Imagine that the DOJ has weapon
against them. They can peace out to
Dubai or Milan and have a really nice
life. They they have very little
downside at this point. And it has just
been it is just shocking to me. The way
I would describe the Trump's
administration's tactics is shocking but
not surprising. Like what they they the
things they do really upset me and shock
me. But then I look at the pattern and I
think well it's not surprising. What has
been both shocking and surprising to me
is the lack of backbone, the cowardice,
the Neville Chamberlain and Kashmir
sweaters minus the dignity. It is our
S&P 500 business leaders who many of
whom I would argue 490 to 499 of them
wake up every morning look in the mirror
and say hello Mr. president. All of them
believe that they are natural-born
leaders who should probably someday be
president. And leadership in my view is
doing the right thing when it's really
hard. And none of them are doing that.
And I get text messages from some of
these people saying, "I hate myself."
And my general response is, "Well, boss,
that really doesn't do us any good." And
they're showing up to what could best be
described as these sickopantric
sickopantic bend the knee give you a
plaque from Apple. That has been the
most surprising to me that I I asked
myself what is the point of having all
this money and power if you don't show
any fidelity
to the very principles
the constitution free markets capitalism
that have given you this fortune and yet
you just absolutely ignore it you
desecrate it I I that to me has been the
most surprising thing is the and also I
think it's a commercial opportunity you
talked about Costco I think the first
company that weaponizes media and comes
comes out with, you don't even have to
say Trump. Nike comes out, talks about
the importance of immigrants, the
importance of competition, the
importance of free play in sports, and
we'll know what they're talking about.
And I think the majority of people who
have disposable income probably tend to
think more like us than the
administration. And I think it would be
an enormous boom. I think it's an
enormous commercial opportunity. So, I'm
shocked that there has been the silence
has been deafening from our corporate
leadership. What are your thoughts? So,
this is why I I like you say, it's my
trick to ask questions. I know what I
think and I don't think it's really very
interesting to listen to me talk, but
what you just said opens up whole, you
know, whole areas that nobody ever talks
to me about, nobody ever asks about. So,
this is these are two great directions
to go. Before I talk about the the tech
stuff and throw that back at you, I
think what you said about the Second
Amendment and that that was the whole
point, don't tread on me and so on, I
think now you have to look at that and
say, was it was that really the point or
were what they or or were they saying we
don't like the way that this country is
going in terms of multiculturalism, in
terms of its economy and so on. So,
we're going to say that what we really
care about is an overweening government.
But the truth is, now that we have an
overweing government that we think is
ours, hey, we're cool with it. So, for
what it's worth, if you think about the
philosophy of history, which a lot of
people don't necessarily, but if you
think of, you know, one of my favorite
books ever is Abselum Abselum, William
Faulner, because the whole point of that
book is that the present changes the
past. that is the way that you are in
the present makes you look back at what
happened in the past and re-evaluate it.
And in this case, I don't think you
could write a book about the Tea Party
and say, "Oh yeah, it was about taxes."
Not that you would have done that
anyway. I just pulled that out of my
head. But you know, the the idea of this
don't threat on me thing. But the thing
about the tech bros is really
interesting because I actually spent a
lot of time I don't know any of them,
but I spend a lot of time reading what
they write and what they talk about. And
what I see is not knowing any of them in
the modern era is the kind of ideology
that we saw in the late 19th century
with the rise of the robber barons. And
that is perhaps a natural human tendency
or perhaps a natural human tendency
among people who have been lucky enough
to make fortunes. The idea that you must
be better than everybody else. Not that
it was chance as we know it was because
of the eras in which they lived and the
ways in which the economy worked. So it
enabled somebody like Andrew Carnegie
who came over and you know as a as a as
a a a day laborer to amass these
extraordinary fortunes and they start to
think they're better than people,
they're smarter than people and they're
really the ones who should run
everything. And that's an idea that
translates into like you say, yeah, I
should be president. And it's
interesting. I would love to see the the
actual breakdown of those people who
have come from nothing and moved up who
think that way and those who don't in
the sense that it is also possible as
you say to wake up in the morning and
look in the mirror and say I have been
so blessed I must give back. And the
difference between the people who do the
one and who do the other, what is that?
>> The robber barons, my sense is they got
very very philanthropic and civic-
minded after they made their billions.
Right. About the point they thought, is
that not true? I see.
>> Well, well, yeah, they did except they
gave away fra not all of them did, but
they gave away fractions of what they
had made. But that's an interesting
question. What induces somebody in that
position to either give it away or to
amass power? And I would argue that's
the pressure of popular opinion. So in
the late 19th century, people like
Andrew Carnegie when he wrote uh what we
know as the gospel of wealth, which was
known as just wealth. What he was really
angry about was not just the workers who
wanted to have higher pay and better
living conditions. He was mad at the
other robber barons who weren't building
opera houses and libraries. He's like,
"You guys got to give this back." If you
think about the present era, how many of
our extraordinarily wealthy people
actually are pouring their fortunes into
making the world a better place? Some of
them certainly are, but I'm not seeing a
lot of Elon Musk universities. I think
back then
your
prestige, your relevance, your ability
to have a larger selection set of mates,
have more interesting friends, be
invited to more interesting things was
not only a function of what you had and
your money. It was a function of your
perceived character, your perceived
citizenship, your perceived strength
physically, your military service.
Whereas I think America's basically come
all of those things roll up to one
thing. how much you have or simply
put how rich you are. I don't even when
I was a kid my dad was we were squarely
middle class and we knew his boss and
his bot had his boss had a nicer house
but it was in the same neighborhood. We
were all members of the same country
club. The delta between the middle class
and sort of the wealthy was a foot. Now
it's a billion miles. The difference in
services
relationships power the life you lead.
It's like that Jerry Magcguire film, you
know, business class used to be a bigger
seat, now it's a better life. The
delta's become so enormous that America
really just evaluates someone's
character entirely on their wealth. And
so the temptation of these individuals
just to be focused on their wealth and
then use the excuse of, well, I'm a
fiduciary for all shareholders leads to
this incremental rationalization of just
terrible decisions. And I think a lot of
them are thinking, well, I just got to
get through the next three and a half
years of this and then I'll go back to
being a good American. We just have to
wait this guy out. Do you see a
difference in the way people are
rewarded with prestige and relevance and
a kind of citizenship award versus
versus those awards and that judgment
now?
>> 100%. And I would add more to that that
I think you and I talked about in July.
And that is one of the things that the
United States used to stand for was
working hard and prospering. That
anybody who came here got to work hard
and to build a better life for
themselves and their families. And that
idea of achieving things through hard
work has really, you know, as a cultural
value really, I think, has fallen by the
wayside since the 1980s. And I remember
strongly when Reagan started talking
about how you didn't really have to work
that hard in school cuz look at him. He
was a C student from Eureka College and
he was president of the United States
that it was really much more about if
you will and and I'm sorry this is a
cultural leap but I hope it makes sense.
You know so long as um the force was
talking to you were going to go very far
in the universe. And you know the same
area you also get a real doubling down
on the idea of evangelical Christianity
when which God's grace is freely given.
And one of the things that that that has
culturally turned into I think is this
idea of instant fame. The idea that you
don't have to actually put in any effort
so long as you are um successful in the
end. And and that I think has been
culturally a real problem for the United
States. It's been a problem politically,
but I think it's also been a problem for
individuals who, you know, don't value
the and this is a really broad brush,
but you know, as I keep saying, there is
joy in the work. You know, learning to
do something really well by hours and
hours and hours and hours of failure has
a human payoff as well as potentially a
a financial payoff. And that loss of
America is the land of hard work in our
cultural system because I think
individuals still 100% believe it. Many
of them I think that that's been um
that's been a real cultural loss and one
that I would certainly love to see
brought back. It kind of feeds into
what you write a lot about and that is
what is the idea of what it means to be
uh an American and the rights
fascination with heritage Americans
those whose roots go back to the civil
war seems to recast patriotism as
lineage.
How do we trace this shift from ideals
including loyalty to the constitution
and the declaration to something more
ancestral or exclusionary?
>> Lineage and land. That's the other piece
of what the people like JD Vance and the
other MAGAR Republicans who are jumping
onto that train are talking about. And
that is, you know, really quite
explicitly the kind of language that the
German Nazis centered around the idea
that being part of a society is about
the land and the heritage. And the
United States just simply was never
that. And this is really a deliberate
attempt to bring into our system this
other kind of idea. The place you might
have seen it to some degree is among the
elite southern enslavers in the American
South before the Civil War where they
were literally trying to take on
aristocratic names for example. But even
they knew it was pretentious because
that land was so recently um taken under
their control after the Trail of Tears
um in the 1830s. So you don't really see
that elsewhere in the United States. And
it it you know, one of the things I wish
I had more time to write always, but one
of the things that frustrates me to no
end is the idea that there was ever a
United States of America that was not
multicultural
is simply a fantasy. And you know, we
talk in history about how whiteness is a
constructed category and you know that
you know, you get all kinds of push back
on that. But it is worth remembering
that Irish immigrants to the United
States were not considered white.
Italian immigrants to the United States
were not considered white. So when you
think about whiteness as a category and
you look at some of the people with very
obviously Irish last names, insisting
that they belong to this white heritage,
uh, you know, I just sit there and
think, okay, we're just going to make it
up, right? we're just going to construct
our idea of what the past looked like
because the reality has always been that
the United States was about working
together as communities within a very
very broad range of people.
>> So you said that we're in a period where
partisanship matters more than country
and that politics right now is more
about parties and is about advancing
national interests. So I want to put
forward a concern or a thesis and then
an idea. And the thesis is that fascism,
you know, nationalism, refusal to
condemn violence against your enemies,
demonizing immigrants. But the juice of
fascism is convincing people that it's
the enemy within that the call is coming
from inside of the house. And it strikes
me that as we should be as worried, more
worried than ever about Russian soldiers
pouring over the border of Ukraine or
income inequality or the CCP and cyber
attacks that the majority of the juice
is trying to convince people that oh,
it's it's your neighbor that's the
problem. One, do you agree with that and
see the link with fascism? And then two,
is a potential solve for this a
medication a solution? I want to hear
your views on mandatory national inter
uh national service.
>> So yes, the idea of this administration
is to turn Americans against each other
and I think that was the real impetus
for the whole push against trans
athletes in high schools or in in K
through 12 schools because the number of
actual transameans is exceedingly small.
And one of the things that you want to
do is you want to make sure that the
people you're using as the enemy that
there just aren't that many of them. So
people can say, "Oh, you know, I those
people scare me." And the the problem
that they're having trying to convince
Americans that immigrants are a problem
is because we're all immigrants to this
country. Virtually all of us who are not
of indigenous heritage have been
immigrants and we are na traditionally a
nation of immigrants. So it's very hard
to convince people whose grandparents
came from somewhere that the immigrants
are the problem which is why they've
gone with what is it criminals rapists
murderers the worst of the worst and so
on but then you see these videos of
grandmothers being taken away and think
really the worst of the worst. So I'm
not entirely sure that that system of
trying to other people is working. I
think more what we are seeing is an
increasing recognition when that happens
that we really are we the people
um opposed to this group of of this
cabal that's trying to take things over.
I'm 100% in favor and and I'm going to
be pull a Donald Trump here. I am 1,500%
in favor of national service for
everybody after college and and I would
say two year I not not after college I'm
sorry after high school and here's why
not only because I think that national
service mixes up the pool and you get to
know people from elsewhere and you
recognize that they're not you know some
monster that you're being told but also
because having been a college professor
I know that students coming out of high
school are really not prepared to settle
down into college for a two or a
four-year term. They need a break,
>> especially boys.
>> Yeah. And you know, quietly, I was I I
always used to think you're not allowed
to, of course, but I always sort of
thought we should be allowed as
professors to have private conversations
with parents, which you're absolutely
not allowed to do, and of course for a
year,
>> and say, you know, you're wasting your
money. your kid is coming to class at
9:00 in the morning drunk. You know, get
him a keg of beer and an apartment
>> and let him get it out of him system and
then when I get him back I can teach him
something. But you're paying an awful
lot of money for me to babysit this kid.
>> I showed up to UCLA at 17. I came of age
during the space race and the moment he
showed any aptitude, me and Debbie
Brewbaker were sent to the fifth grade
when we're in the third grade for
English and math and they wanted to skip
me two grades and my mom refused and
only let them skip me one grade and I
got to UCLA at 17 and there was one of
my fraternity brothers was 16. It was
insane that we were put in an
uncontrolled environment with alcohol
and the opposite sex and trying to
figure out mating and getting along with
people and going to school and taking
tests
came so close to failing out my first
year. It I love what you said. I just
think it would be I mean well let me let
me put forward this. I've always thought
in the 50s and 60s we had this really
productive era of national unity and
great legislation. one because we kind
of had an economic monopoly on the world
and we could afford a home and two cars
with one person working because of our
advantage because other other economic
infrastructures have been leveled. But
even more than that, people had served
our leaders had served in the same
uniform and we need to figure out a way
such that at some point most of us have
served in the same uniform. Would you
agree with that? I would, but I'm going
to alter it a little bit in that the 50s
were not great times for all Americans
by any stretch of the imagination. But
what you are identifying, I think, um, I
saw around me growing up, I was born in
' 62.
Everybody in our in our in our all of
the parents and and not just the
fathers, but often the mothers had
served in the war in one capacity or
another. And there was a very different
sense of what it meant to be a man in
the United States of America and a woman
in the United States of America in the
1950s in that what was privileged was
not the kind of thing you and I were
just talking about. How much money can I
make, but rather how do I take care of
my town? And you know, one of the World
War II vets um was a patent in Europe.
It's a guy who taught me how to shingle
a roof and how to do electricity and how
to fix my car. Wasn't my father, by the
way, who taught me other things. But
there was this sense that you stepped in
because the goal was the community, not
just yourself. And I see that, by the
way, in the people my age who were in
service. Um, I don't necessarily see it
so much among the younger people who
have served. And this is not entirely
across the board, but once we started
contracting out to um to military
contractors, things like fixing the
trucks and uh cooking the meals and all
that, you lost sort of that sense of
there being a closed community in which
everybody needed to do their their part.
And that idea of going back to a system
in which people understood that, yeah,
it really matters if you clean the
bathrooms as much as it matters if you
shout the orders. Um, that's not a bad
thing for a society as a whole to
recognize. And I think, by the way, it's
something that the this current
administration is doing its damnedest to
erase from our history. The idea that in
our country, the idea that caregivers
matter, that elder care matters, that,
you know, making sure that people who
are differently aabled can still
participate in our society. It's not
about them, it's about us. And I I think
that's a really important thing to
reclaim. and public service would do
that.
>> We'll be right back after a quick break.
>> Support for the show comes from Gruns.
They used to say that an apple a day
keeps the doctor away. Well, that's a
nice thought, but even so, you still
won't get all the nutrients you need
that way. Here's a tip. Add Gruns to the
mix. Gruns isn't a multivitamin, a green
gummy, or a prebiotic. It's all of those
things and then some at a fraction of
the price. And bonus, it tastes great.
All Grun's Daily Gummy Snack Packs are
packed with more than 20 vitamins and
minerals made with more than 60
nutrient-dense ingredients and whole
foods. And for a limited time, you can
try their Gruni Smith apple flavor just
in time for fall. It's got the same
snackable, packable, full body benefits
you come to expect, but this time these
taste like you're walking through an
apple orchard in a cable knit sweater,
warm apple cider in hands. I've tried
Gruns. I find it very convenient and in
general just super easy to get kind of
that health boost if you will. Grab your
limited edition Grunie Smith apple
groons available only through October.
Stock up because they will sell out. Get
up to 52% off when you go to gruns.co
and use the code propg.
Support for the show comes from Indeed.
Here's a hiring tip straight from
Indeed's data. 83% of tech professionals
say career development opportunities are
a must-have in a job offer, outranking
stock options, sign on bonuses, and
unlimited paytime off. That means if you
want to win talent, lead with growth
paths, not just perks. In today's
market, hiring tech professionals isn't
just about filling roles. It's about
outpacing competitors. But with niche
skills, hybrid preferences, and high
salary expectations, it's never been
more challenging to cut through the
noise and connect with the right people.
That's where Indeed comes in. That's the
number one site where tech talent
applies to jobs. Indeed gives you direct
access to over 3 million US tech
professionals. 86% of whom have applied
through the platform. Indeed isn't just
a job board. It's your tech hiring
partner. More quality applicants, less
time to hire, and targeted tools that
align with what tech candidates want,
like flexible work options, career
growth, and salary transparency. Post
your first job and get $75 off at
indeed.com/tealent.
That's indeed.com/tealent
to claim this offer. Indeed, both for
what's now and what's next in tech
hiring.
[Music]
Support for the show comes from
Vanguard. The lineup includes over 80
bond funds. To all the financial
adviserss listening, let's talk about
bonds for a minute. Capturing value in
fixed income is not easy. Bond markets
can be massive, murky, and let's be
real, a lot of firms throw a couple
flashy funds your way and call it a day.
But not Vanguard. Vanguard bonds are
institutional quality. They're actively
managed by a 200 person global squad of
sector specialists, analysts, and
traders. Lots of firms love to highlight
their star portfolio managers, like it's
all about that one brilliant mind making
that magic happen. Vanguard's philosophy
is a little different. They believe the
best active strategy should be shared
across the team. That way, every client
benefits from the collective brain
power, not just one individual's take.
So, if you're looking to give your
clients consistent results year in and
year out, go see the record for yourself
at vanguard.com/propg.
That's vanguard.com/provg.
All investing is subject to risk.
Vanguard Marketing Corporation
distributor.
We're back with more from Heather Cox
Richardson.
He said something, a couple questions.
one,
how would you assess the difference
between how people or what people
believe it is to be American when we
were growing up versus how young people
probably perceive or just the general
population, how they perceive
uh what it is to be American today. And
then you threw out something and I can't
resist and I one of the things I really
appreciate you is you're willing to say
that's not my that's not my area of
expertise, but you said what it meant to
be a man in America and what it meant to
be a woman. I would love to know any
thoughts you might have around how that
has evolved over the last several
decades.
>> I kind of threw that out because I know
you'd like it
>> 100%.
>> So, um, so listen, I can't speak for
young people in this country because I'm
not one of them. Um, I can tell you what
I read, but you know that it's not the
same when you when you don't have the
references. Um, and my great example of
this is always, um, those of us of a
certain age, when you see a red
telephone on a desk in a a television
show or a movie, you know what it means?
It's the hotline.
And it's the hotline between a leader
and um, either Russia or something. To
to people who are below a certain age,
it it simply has no meaning because they
don't understand the Cuban missile
crisis. they don't understand why we got
the hot phone and all that sort of thing
which was never a telephone by the way
and so on. So um the one thing I would
say though from my observations at my
age about where the country has been is
that for those of us who are over 55, we
do remember a period in which politics
was really about negotiation and making
sure that the government was doing the
best it could for the most people. Now,
you could disagree with what one
president or another was doing, and
certainly I suspect both of us did at
times, but that was the idea. And
beginning at least by the 1990s and I
think it was at least partly tied into
the collapse of the Soviet Union and the
idea that America was top dog and wasn't
going to have to worry any further about
uh standing off against another country.
There was an increasingly powerful drive
on the part of the movement
conservatives that faction that took
over the Republican party simply to
destroy the Democrats simply to destroy
their political opposition. And the
Democrats by the way and those
Republicans that people like N. Gingrich
who was speaker of the house in the 90s
called rhinos Republicans in name only.
And by that the people who embraced that
idea put into the same basket anybody
who believed that the government had a
role in regulating the economy or
providing a basic social safety net,
promoting infrastructure, protecting
civil rights or protecting a rules-based
international order. And by doing that
and by trying to destroy those people
who thought that way, gradually that
faction of the party as it took over the
Republican party began to treat its
opponents as illegitimate. So after the
Motor Voter Act in 1993, you start to
see in 1994 the argument on the part of
those movement conservative Republicans
that Democrats are only winning by
cheating, by ballot uh fraud, by voter
fraud. And you know, there's never any
evidence of that, but they hammer on
this idea again and again and again. And
they, you know, they impeach uh Bill
Clinton thinking that this is going to
be the end. We'll get rid of all
Democratic presidents, you know, from
now and forever. Amen. In in uh 20 in
the year 2000, you see the Miami Dade
recount in Florida stop to guarantee
that um it comes out the way that the
Republicans want. And then voters elect
Barack Obama in 2008. And in 2010, we
get Operation Red Map, which is the
Republican operative attempt to
dramatically gerrymander states, the
Republican dominated states across the
nation. So, we get these extreme
gerrymanders. We get Citizens United,
which opens up the floodgates for dark
money to come into our political system
in 2013. We get the gutting of the
Voting Rights Act, which is only going
to get worse. and you get right to the
fact that you get to January 6, 20 um
2021 where a Republican president
literally refuses to leave office with
the argument that the election of a
Democratic opponent has been
illegitimate. And I think you're seeing
that now with the Trump administration,
the attempt to delegitimize the idea of
Democratic opposition and Democratic
loyal opposition to what Republicans are
doing. So, they're not seating Adelita
Grahalva, the person who was elected on
September 23rd to represent Arizona.
They're not talking to the Democrats
about ending the shutdown. They're
simply saying, "Your complaints are
illegitimate." And that is something
entirely new in our political system,
and it utterly negates what that system
should be. Um, and and it makes it un
unable to function as a democracy. Part
of that and part of the way I think that
the Republicans got that kind of power
was through the leveraging of that idea
of the cowboy image. The idea that a
real American was a cowboy.
>> And that cowboy image has enormous um
roots or has its roots in the
reconstruction era when
>> to stand off against the idea of a
federal government that protected black
rights in the American South. uh former
Confederates especially and people
living in the West began to champion the
cowboy as the true American hero who
wanted nothing from the government
except to work hard and rise which was
completely a myth. The West depended
more on the federal government than any
other region of the country did. The
cowboys were actually uh analogous to
workers in the mills back east. I mean
you could go on and on about why that
was never true. But that idea that to be
an American means taking your gun and
protecting your woman folk and working
hard without the government really
embedded itself among the a certain
group of right-wing Americans. And I
think you can see it still. CNN had an
article yesterday about the rise again
of cowboy imagery and cowboy clothing
because it's a certain kind of way of
thinking about what it means to be a man
in America and a woman because this is
the same period. By 74, you're going to
have um Laura Engles Wilders's um Little
Town on the Prairie becoming a smash hit
on television and the idea of prairie
dresses and women being taken care of in
this system in which in that particular
show uh literally the cowboy little Joe
becomes pa right so you've got that on
the one hand and I would argue that that
ideology the idea that you can create
your own future is a crucially important
aspect of American society. But in terms
of surv and I started well that's a
rabbit hole in but in order for a
society to survive the other form of
what it means to be a man and a woman in
the United States is one that I think is
exemplified as I was saying by those
people coming out of World War II in
which they did what they did for the
good of everybody. And that I think you
saw in our presidents who had been in
the war or who had been close to the war
after it and that you know you really
got away from that when you got away
from political leaders who hadn't been
in the war and who didn't have that idea
that we have to make sacrifices for the
greater good. And that goes as far back
in our history as the other image does
and even farther that idea that we are
here as a community trying to do the
best for the most people. That's as
deeply rooted as as the cowboy image or
even more because it goes back further.
>> Uh I want to highlight a couple recent
occurrences and see if you have any
historical references and what it what
it might mean about these actions moving
forward. one, the lethal campaign
against drug smuggling boats coming from
Latin America, and two, the refusal or
the limiting of press access to the
Pentagon.
>> I'm so glad you mentioned that because I
actually wanted to ask you about that,
too. This is one of the things and why I
Well, this is why I was thinking about
the murmuring voices because let's look
at that attack on alleged drug smuggling
boats. Just want to point out that if
you want to stop a small boat with an
outport engine, you shoot the freaking
engine. This is not rocket science,
right? Yeah, drugs are a problem. The
majority of drugs that are a problem are
fentanyl, illegal fentanyl, um coming
over the border from Mexico. Uh not the
border, uh coming into airports
primarily, but coming from Mexico. So
theoretically, we're going after
Venezuelan drug boats, small boats that
are looking to go more than a thousand
boat a thousand miles. And and now it
appears we've hit somebody in from
Colombia. So who are we really at war
with? And we're not really at war. It's
just that the administration says we're
at war. And
let me just throw that together with
some other stuff. And I'm just going to
sort of freeassociate here and see what
you think about it.
1990s, I think it was, when James Comey
was the director of the FBI, he gave a
speech about how organized crime was
different now. Um and threats to
national security were different now
because they were a combination of
businesses, world leaders, sometimes
religious figures who were essentially
no longer ideological but were just out
for the money. Okay. So we also seem to
be making more on Venezuela which has a
lot of oil.
We seem to need a whole lot of oil both
for AI and for the data centers that
also support cryptocurrency mining. We
know that there are fortunes being made
from cryptocurrency.
We also know that when Trump first got
into office, he began to embrace the
argument that Vladimir Putin had been
making about dividing the world into
spheres. an Asian sphere, a European
sphere dominated by Putin, and an
American sphere dominated by uh the
United States of America. And that's why
he's talking about taking over Canada
and Greenland and so on. I don't know
what's really going on in our attacks on
small boats coming out of apparently
uh South American countries. What I do
think is that this is not really about
drugs at all. And the reason for that is
because among other things, the recent
reporting out of the New York Times that
Secretary of State Marco Rubio um
destroyed an agreement that the United
States had with members of MS13 who were
going to go on trial in the US who were
going to testify against Naib Boule
um about his connections to that gang.
you know, we turned them over to Bouquet
in order to send undocumented immigrants
to El Salvador. Like, that's not about
drugs. What's that really about? So, I
guess my my what I'm thinking about that
is I don't know what to think about it,
except it looks to me like what we're
really up to is not stopping drugs so
much as trying to exert American
influence in the Caribbean in an
extraction of resources that looks a lot
to me like uh Vladimir Putin's concepts
of imperialism and colonialism. What do
you think?
>> Yeah, I think you're on to something. I
if you look at the supply chain of
drugs, there's the demand side, people
in the US who who consume drugs. There's
the supply chain or the supply side,
that's Peru, Bolivia, Colombia,
Venezuela, and then there's the
distribution side. And probably the
least effective part of the supply chain
to go after to reduce uh the drug supply
chain is the transportation side. We
can't keep drugs out of prisons because
the demand is there and the supply is
there. to the notion that we're going to
keep drugs out of the United States by
going after the distribution system
here, it just makes no sense whatsoever.
It's not going to do anything for the
drug uh to to decrease drugs or fentanyl
use in the United States. So, it's one,
it's either performative. It's either
like secretary of war, me being big
strong man. I do think there's a lot
around I'm a bit of conspiracy theorists
that I think the country is being run by
a dead man. I think the country largely
a lot of its activities in the White
House are being driven out of an
AIdriven communication strategy that
every 74 hours they put something into
the ecosystem into the atmosphere that
distracts from one word Epstein
regardless of how crazy it is regardless
of how damaging it is just we sense
Epstein starting to creep back into the
news 100% tariff on China just anything
anything just to keep him out of the
news the more
Mcavelian and intellig igent move would
be we've decided that the best way to
end the war in Ukraine would be to take
oil down to $40 a barrel and to secure
new supply lines through Venezuela that
has a lot of oil but more important
establish strong alliances with Guyana
that has light sweet crude
and potentially take oil if if you want
to end the war in Ukraine take the 17%
of Russia's oil infrastructure that's
been damaged give them tomahawks and
take it up a half a percent a week the
Russian economy is 50% of GDP is energy.
If oil crashes or their ability to
refine oil goes down, all of a sudden
Putin starts talking about a real deal.
So, I don't know whether this is
performative. I don't know whether it's
wildly strategic to secure additional
supplies of oil and crash the price of
oil and bring Putin to the table uh or,
you know, doors. But what I do know is
that, you know, these folks are strange.
They're not democratic. They have
fascist tendencies, but I don't think
they're stupid. I don't think they
genuinely believe this is going to solve
the drug problem. Any reaction to any of
that?
>> No.
>> Yes. Um I I will put behind doors C the
fact that the Trump uh family was in
hard shape financially before the second
term and we know that the fortune that
it is sitting on now is largely thanks
to cryptocurrency which depends on huge
amounts of energy. But just to go back
to Epstein and again I'm just playing
with these ideas which is always why I
like talking to you is because we get to
play with ideas. I don't think that
Epstein is a sex scandal
as much as it is a business scandal.
That is it is truly horrible what
happened to the survivors of Epstein and
what they what the men did to those
girls and so on. But the reason that
they're covering it up, I think, is
partly to defend Donald Trump, but I
think when you peel back the layers,
you're going to see exactly what James
Comey was identifying back there
whenever he gave that speech that this
was a business that was uh multinational
and was worth billions of dollars. And
if you start to peel back the layers of
that business, you will see that there
are a lot of business ties like that.
And that I think will probably end up
being the defining feature of this era
in world history. This sort of
multinational
um these multinational criminal
enterprises that involve a number of
extraordinarily powerful people and that
include increasingly we will discover
also involved Russian money which we
know the Epstein files did. So, this is
going to be a hard pivot, but we're
running out of time. And I can't imagine
how many,
it's not what networks or news outlets
want you on today, it's which ones
don't. I imagine you are literally the
most in demand professor in America
right now. But I wanted to just, we have
a lot of young people who listen to the
show, men and women, who are trying to
get their career started. And I think
they look at someone such as yourself,
and they think, I would love to be
Professor Heather Cox Richardson.
Because my sense is you're doing
something you love. you have relevance.
There's a big big vein of patriotism
that runs through it in civic
responsibility, but also you're
commercially really successful. We're
trying to do the Substack strategy and
everyone keeps bringing up your name as
someone who has just nailed it and is
doing really well. I would love could
you provide advice to someone who says I
would like to be in academia or I'd like
to be in thought leadership but I'm
looking for new channels to have
relevance and also to be commercially
viable like what for you has worked
really well because when whenever anyone
talks specifically about a Substack
strategy they reference just how
extraordinarily successful you've been
advice to young entrepreneurs who want
to find new channels for relevance and
commercial opportunity. I'm laughing
because I don't have a strategy and and
it's working and I can tell you
>> your non strategy is working.
>> Well, maybe it is. Maybe it is because
that's the that's the the my answer. And
this, by the way, is um individual to
me. And it's advice I got from my
parents. And what I what my parents did
is they left careers to do something
they loved and took a real hit for it.
and they were my examples as I got
older. I everything that I have done I
have done because it interested me and I
loved it. And that meant I made really
unusual choices. The most important
deciding to write for a children's
magazine while I was a person trying to
get tenure and everybody said you are
crazy and I'm like but it's interesting
and that's where I started writing for
the public and so on and ended up where
I am. I I just want to point out though
that once again absum absilum right it
looks like I'm a great success remember
I was denied tenure at my first job my
career was over so this idea that you
know that you you hit a great idea and
you have smooth sailing it is absolutely
belied by my career and the number of
things that I have done that didn't work
um the through line is enormous the
through line is simply that I I it's not
even that I made conscious choices. I
have zero patience for things that bore
me. I can't do it. It's not that I'm
unwilling to do it. I can't do it. And
so that meant that I always seem to be
on a track to do things that were
important to me. And what was important
to me was writing, teaching, and
history. And so that's what I've done.
And I would suggest that because each
individual is unique, there are people
out there who are going to do this so
much better than I ever did it because
you're seeing the world in a completely
different way. And again, my strategy is
not to have a strategy. I do what I love
and I'm thrilled that people want to do
it with me. But I think the minute you
start to try and guess what other people
want, you've lost what it is that makes
you unique and makes you able to
communicate with people from a really
raw authentic place. So I I guess just
do what you love and don't tell your
parents that I said that cuz until I was
about 55, it didn't pay.
>> Well, I you you sort of embody one of my
favorite sayings and that is after
working my ass off for 30 years, I'm an
overnight success.
>> Exactly. And but there is some I won't
call it strategy. There's some tactical
discipline here. My understanding is you
put out about a thousand words a day.
You have No,
>> it's at least 1,200.
>> I'm sorry. At least 1,200 words.
>> That's that matters. It's a lot.
>> Yeah. A lot. I I put out 1500 words a
week in my newsletter and come Thursday
morning at 3:00 a.m. I am hating myself
every week. I think to write to put out
something fact checked and credible is
really difficult. And the fact that you
do that every day one just because I do
want to extract something a little bit
more tactical from you trying to put out
1,200 words a day. Do you have any hacks
in terms of timing or how you go about
it? And also my understanding is
professor is that you are making an
exceptional living on Substack that you
have
extraordinary amount of subscribers who
see your content as so valuable they're
willing to do what few will do and that
is pull out their credit card.
specifically when do you write? How how
do you how do you manage to put out
1,200 words? I I don't think that's easy
for anybody. I don't care how prolific
you are and and any thoughts on building
um a content strategy, a subscription
content strategy.
>> Yeah. Okay. So, first of all, um it's
very difficult to write as much as I do.
And one of the ways you get there is by
habit. Like like even the nights when I
don't write, I actually write because
it's like being an athlete. you you got
to get in the habit. And if you look
back at my early stuff, it was not like
it is now. Now, it is incredibly
carefully fact checked. And that's what
takes the longest amount of time to find
out. And I made a big mistake the other
day. I said that um a grand jury had
indicted um uh Bolton, John Bolton, and
it wasn't. It was the prosecutors. And I
had checked that, but I'd taken it from
a legacy media post, and that was
incorrect. Um but, you know, just
chasing that crap down. That's what
takes all the time. When I write about
history, often that's pretty quick
because I know it really well. But there
too that it's the factchecking that
really does me in. So at this point,
I've written more than 3 million words
and that means I'm a pretty good writer.
And that that helps a lot because in
your head you could hear it. You can
hear it sing. So partly it's put your
sorry put your ass in the chair and
work. Now there's a difference between
that and writing a book. I'm supposed to
be writing a book right now and I have
all the habits of bookw writers like I
sit down to write the book and I'm like,
you know, I haven't cleaned the
refrigerator in a while, you know, and
and that's a really different thing. So,
if you have several million people
waiting to see you write, you do it
because, you know, you can't go to bed
without doing it because you're not
going to be able to sleep if you have,
you know, millions of people waiting for
you to write. So, partly it's habit and
I would say if you're trying to build a
following, you must post every day. I
don't like a lot of things. So, I I only
post once a day. Some people have a
different um method. But if you think
about the the people like um Liza
Donnelly who posts every day and Joyce
White Vance who posts every day, you you
expect it. You don't you don't
necessarily read it, but you like that
it's there. So, one of the things for
me, I write every day because I need to
understand. You can't miss a day because
then you're like, who was that? What
really happened there? Um, you can tell
I've already read about the bouquet
issue in MS13, even though that happened
yesterday and I wrote something
different yesterday. So, be there every
day. Now, in terms of strategy and the
financing, that's really interesting
because everything I do is free. I would
do what I do for nothing. You do not
have to pay me for anything that I do.
And yet, people choose to pay. And what
I love about that is that that I have a
much lower, by the way, conversion of
subscribers to paid subscribers. That
average is about 10%. Mine's
significantly lower than that, which is
fine. I don't care. As I say, I'm not
here for the money. But what it has
enabled me to do is something that we
don't really talk about a lot. and
that's that I'm actually running these
history videos as well and building out
that side of the teaching stuff which
again all free um you have to take money
on YouTube which we've just started to
do um because otherwise they put their
own ads on and you can change what you
you have control over it if you say
you'll take it. We've just started to do
that but we're building that out as
well. So, I see it in a really funny way
as being about sort of crowdsourcing our
country's politics and history. And
again, it's never been a strategy. And
not only do I not ask for money, I tell
people I will not ask for money because
that's not the point. It's really
missiondriven. I don't know how
replicable that is. But
I do think that I was extremely lucky in
that at a time when everybody was
saying, "Look here. Look here. Look
here. Look here. My take has always
been, hey, listen. I'm here if you're
interested. But you don't have to look
here. I don't dress well. I don't I
don't, you know, say glitzy stuff. I
don't ever do clickbait. I'm just really
interested in the world. And what that
has enabled people to do is build a
community of people like us who are just
interested in the world. So again, I'm
not sure it's a strategy, but um but
it's really for me just about
understanding myself, and that's, you
know, understanding the world, and that
seems to have an audience.
>> Heather Cox Richardson is a professor of
history at Boston College and an expert
on American political and economic
history. She's the author of seven
award-winning books, including her
latest, Democracy Awakening: Notes on
the State of America. Her widely read
newsletter, Letters from an American,
synthesizes history and modern political
issues. She joins us from the coast of
Maine where she continues to write the
story of America in real time.
Professor, love our conversations.
Thanks so much for your time.
>> It's always a pleasure. Thanks for
having me.
[Music]
Loading video analysis...