The Future Of Social Media - 2026 Trends You NEED To Know
By Build Your Tribe
Summary
## Key takeaways - **AI Content Indistinguishable by 2026**: AI content is going to become indistinguishable from real content, and you've likely already been tricked by an AI video like the speaker was on TikTok at the end of October 2025. The progression is stark, from the original Will Smith eating spaghetti AI video to today's hyper-realistic versions. [01:48], [02:56] - **Easier AI Lowers Trust**: The easier something is to generate with AI, the less trusting people are going to be of said content, as shown by a surrealist photographer whose same image flopped recently because viewers assumed it was AI despite being a human-created camera trick that wowed audiences before. [03:59], [04:42] - **IRL Events Boom in 2026**: In-person events are going to make a major comeback in 2026, especially small niche community meetups with 10 local creators, driven by post-pandemic isolation and craving for real connection that online can't match. The speaker did over four times more speaking events in 2025 than 2024. [10:28], [11:18] - **Death of Niche for Views**: No niche, no problem in 2026 due to TikTokification where algorithms deprioritize followers and push good content based on interests, not follows; head of Instagram says follower counts matter less than views and likes. Niche still helps gain followers, but not needed for virality. [12:26], [14:17] - **Challenges Everywhere in 2026**: Challenges and series are going to be everywhere, like one guy doing 1 million push-ups over nine years now inviting social media to follow his 1 million pull-ups, or running one mile per follower gained, gamifying follows and engagement. [16:37], [17:50] - **Rise of FaceTime Content**: Instagram will see the rise of FaceTime content in 2026, like casual friend-like yapping and storytelling with long watch times, as algorithms evolve to prioritize view duration alongside interactions over gimmicky short reels. [25:18], [26:25]
Topics Covered
- AI Content Undistinguishable Erodes Trust
- IRL Events Boom Post-Pandemic
- Niche Dies for Views
- Challenges Drive Viral Growth
- Raw FaceTime Conquers Polish
Full Transcript
To say that social media is always changing would be the understatement of the century. The algorithms are
the century. The algorithms are literally changing on a daily basis. And
that's not hyperbole. That's directly
from the head of Instagram. And keeping
up with these changes is how we keep our business relevant, how we continue to grow as a content creator, and how we make sure that we are posting the right things at the right time with the right hashtags. But the unfortunate reality is
hashtags. But the unfortunate reality is that most of the time we're playing catch-up. We're hearing about an
catch-up. We're hearing about an announcement and then we're adjusting our strategy. We're hearing rumors that
our strategy. We're hearing rumors that Instagram is testing something and so we make a change. A new feature is announced on YouTube and then we adapt.
And a big part of my job is keeping you up to date, letting you know about these algorithm changes and letting you know about the strategies and adjustments that you should make moving forward with your social media marketing. And so
that's why if you haven't already, definitely click that subscribe button.
But I think it can also be very helpful to give you my predictions for 2026. And
so in today's episode, I'm going to be sharing with you my eight major social media predictions for 2026. And of
course, while I can't guarantee that these predictions are going to come true, I do have a track record of being pretty accurate most of the time with my Instagram predictions. And I do have
Instagram predictions. And I do have inside intel from Meta and Instagram staff. And I do have a full-time
staff. And I do have a full-time researcher on my team who literally has a PhD in strategic communications with an emphasis on Instagram, which is a mouthful, but basically she's a doctor
of Instagram. And she's constantly
of Instagram. And she's constantly researching things, running tests, collecting case studies, and keeping me up to know with what Instagram is testing because oftentimes Instagram and
YouTube and Tik Tok will test features to a small group of people before making them available to the general population. And if you can be in the
population. And if you can be in the know about those adjustments and those new features before they're officially released, you can adjust your strategy so that you stay out ahead of the game rather than constantly having to play
catch-up. My first prediction is also
catch-up. My first prediction is also the most obvious prediction that I'm going to make, and that is that AI content is going to become indistinguishable from real content. I
would personally be willing to bet a lot of money that you have already been tricked by an AI video. Maybe you've
realized it, but also maybe you've been duped by an AI video and you're sitting here thinking, "There's no chance. I
haven't fallen for any AI." There isn't a single video that I've seen that I thought was real and is actually AI made. I know that personally, I was
made. I know that personally, I was thinking this until the very end of October 2025 when I saw a video on my Tik Tok page. I didn't look at it for very long. like I only watched it for a
very long. like I only watched it for a couple of seconds and then I scrolled and then a few days later I saw another video breaking down how that video that I originally watched was actually AI and
how it had fooled so many people. And
when I watched the analysis I was like, "Oh yeah, this is obvious." But for the first couple seconds that I watched the original video before I scrolled, I didn't realize I didn't clock that it
was AI. And so my guess is that you have
was AI. And so my guess is that you have had a similar experience. And I hope I'm not the person who has to call you out right now and show you an AI video that you thought was real, but I will play a
couple examples right now of content that is very realistic looking, very hard to tell that it was AI generated to the point where it really makes you question what is real and what is fake.
One of the most stark examples of the progression of AI generated video is the Will Smith eating spaghetti AI video.
This video that I'm about to play for you was the kind of original example of AI video isn't going to take our jobs.
Here's it trying to make a video of Will Smith eating spaghetti. And about a year later, here's what AI video looks like now.
>> Higsfield cooked with this.
Now, I don't want to just leave this first prediction here because I think most of us assume that AI video is going to become indistinguishable from nonAI video in the coming months. So, I want to take this prediction a step further
and talk about the implications of that and how I think we as business owners and content creators are going to have to adapt or change and how I think the consumers or our audience is going to adapt as well. Number one, I think that
the easier something is to generate with AI, the less trusting people are going to be of said content. For example, I recently saw a surrealist photographer
post on threads about how they posted the exact same image about two years ago and then they posted it recently and recently it absolutely flopped. They had
posted it numerous times in the past and every time they had posted it before people were blown away. They thought it was the most crazy cool surrealist. How
did he do that? How did he take that picture? How did he edit it type of
picture? How did he edit it type of photography and so it performed really well. But now when he posted it, because
well. But now when he posted it, because we become so used to AI generated images and the ability to edit and modify content with AI, when people saw it,
they likely assumed, uh, this is just an AI photo, and they didn't engage. If
they recognized that this was created by a human with no artificial intelligence, it was just a camera trick, if you will.
They would have thought it was so cool and they would have engaged like they had the previous times he had posted it.
But now, because it would be easier to fake, far easier than in the past, far easier to create with AI than ever before, people were less likely to trust it and less likely to engage. I think
when we're talking about video content, some of the hardest content to fake is basically what you're watching right now, direct to camera talking head video. There are definitely some tools
video. There are definitely some tools that can create some pretty powerful talking head with lip dub and voice generation, but it's not fully there yet. I would still say that that is the
yet. I would still say that that is the toughest thing to create with AI.
Something that is kind of in between the photo example and a talking head video like you're watching right now would be like B-roll content. I know that Sora has become very popular and a lot of
people are using it to generate B-roll or engaging video clips that don't necessarily have talking. they don't
necessarily have, you know, a single person speaking to the camera, but they're using that to supplement little moments in their content or to create little short snippets. And so, I think
that people are going to become generally a lot less trusting of B-roll content. Speaking of B-roll content, a
content. Speaking of B-roll content, a very popular style of reel on Instagram for really the last 3 or 4 years has been what's called B-roll reels. It's
essentially where you take a single short 7 to 10 second clip of yourself doing something that relates to your business. Maybe typing on a computer if
business. Maybe typing on a computer if you are a business coach for moms who work from home. Maybe you are stretching if you are a yoga teacher. Basically,
you're just taking like a short little video and then they add some sort of sensationalized hook, some really strong clickbait title or headline and then
they say read the caption. Well, this
style of reel has been popular, and this is kind of like a bonus, I guess, prediction, but I don't think those are going to be as popular in 2026. We've
definitely seen them become far less popular in 2025. But there is a layer on top of these B-roll reels where a lot of people in 2025 have created AI clones
where it's essentially they're using an AI model to create a deep fake of themselves, to create a twin, if you will, an AI avatar that looks just like them. And then they are creating these
them. And then they are creating these hypothetical scenarios. They're
hypothetical scenarios. They're prompting the AI to put their AI twin walking down the streets of Paris or kaying down a river or whatever and then
they're doing the typical B-roll real thing where they put some, you know, clickbaity hook and then they say, "Read the caption." I believe that these AI
the caption." I believe that these AI clones are going to really fade in popularity in 2026. One of my predictions coming into 2025 is that faceless marketing would go away. And
faceless marketing was basically the same idea that I've been describing where people take a generic B-roll clip, they put a sensationalized hook, and then they tell you to read the caption.
But with faceless marketing, people were turning their back to the camera, or they were using a stock video of someone who wasn't them, or they were just generally doing things to cover up their
face in the marketing. And I predicted that that would die in 2025. and that
has significantly dropped in popularity.
But unfortunately, it's been replaced with these AI clones. So now, instead of using generic B-roll content or using B-roll of themselves, but from behind, so you can't see their face, people are
creating AI versions of themselves. And
I want to make myself clear. I have
absolutely no problem if you don't want to show your face on camera. I think you can grow a successful brand or business without showing your face on camera. And
I think that you can even use AI avatars to generate short B-roll clips and that might be effective to spice up some of your content. What I am not a fan of,
your content. What I am not a fan of, what I wasn't a fan of with faceless marketing, what I am not a fan of currently with this AI clone marketing, and the reason that I hope these things
die out is because it's kind of become a pyramid scheme where these AI clones or these faceless marketers are not actually teaching anything. They're not
actually becoming experts in their field. They're not actually documenting
field. They're not actually documenting their journey. They are simply saying,
their journey. They are simply saying, "My AI clone made me $3,000 yesterday.
Comment clone and I'll teach you how you can do the same." And the only reason that they're making money is because you're commenting clone and buying their course. And then they're able to repeat
course. And then they're able to repeat the process. In my opinion, it's
the process. In my opinion, it's ultimately very pyramid schemy. And I
think that the later that you adopt one of these trends like faceless marketing or AI clones, the less likely you are to have success with it. And again,
everything I'm saying relates back to the idea of indistinguishable AI content. I do believe that in 2026, we
content. I do believe that in 2026, we will see more creators taking a stand saying that they will not use any AI generated video or any AI generated audio. There will be some creators who
audio. There will be some creators who use absolutely zero AI. And because they make that stand, they will attract an audience who really values that and who really appreciates that they have zero
AI in their content. And of course, there will be creators on the opposite end of the spectrum who lean into AI clones and lean into AI video and audio.
And there will be people who specifically seek out that content. I do
think that most people generally won't notice because like I said, it will become indistinguishable. And I also
become indistinguishable. And I also think most people won't care. They might
say that they don't like being tricked, and that might be the case, but because they don't recognize it because they're not even aware that something was AI generated, they don't really care if it was funny, if it was engaging for them,
they're going to laugh and they're going to stay engaged. With all that being said, let's swing the pendulum in the absolute opposite direction for prediction number two, which is I believe we're going to see a boom in IRL
events or in real life events. I believe
that in-person events are going to make a major comeback in 2026. In 2025, and even the tail end of 2024, we've already seen that there are a lot more in-person events happening. And I don't mean
events happening. And I don't mean inerson events like VidCon or the Many Chat IRL Summit. I think those things are awesome. I love public speaking when
are awesome. I love public speaking when there are thousands of people there. But
I think that small niche communities, in-person events with 10 local creators, masterminds, and just in general more people meeting up in person, offline. I
believe that whether it's because of the isolation caused by the pandemic, the growing number of people who are working for themselves or working from home. I
think that a lot of us are just craving connection. We're craving community and
connection. We're craving community and we're recognizing more and more that while you can connect with people online and you can build online communities, it just doesn't compare to in-person
events. I know that personally I have
events. I know that personally I have done more than four times the number of speaking events in 2025 than 2024. And
you might say, well Brock, maybe it's just because you've gotten more popular, you got more followers or whatever. But
2024 and 2023 were significantly less than even 2022. And so it's been really cool to see over the course of 2025, how many more companies, how many more
events, how many more organizations have been having these in-person events, big or small. And from talking to so many
or small. And from talking to so many people there, that's what they want.
They want more of this in 2026. From
talking to the organizers of these events, they're planning more events or bigger events in 2026. And so if you're someone who feels lonely working from home or you crave community or connection, go on some local Facebook
groups. do some online searching. Look
groups. do some online searching. Look
on Reddit. Find communities in your local area. I know we have a local
local area. I know we have a local marketing club here in Park City, Utah, uh which is where I live, and they do almost weekly in-person meetings where sometimes they'll have a speaker come in and train. Sometimes it's just for
and train. Sometimes it's just for networking or connecting with other people in the community. But I firmly believe that networking and in-person events are going to make a big comeback
in 2026. Prediction number three for
in 2026. Prediction number three for social media in 2026 is that no niche, no problem. And I can't believe I'm
no problem. And I can't believe I'm saying this, so I need you to stick around with me for just a second. For
the last 10 years or so, myself and pretty much every other social media strategist out there has preached about the importance of niche. Niche, niche,
niche, niche down. The riches are in the niches. You've been hearing it
niches. You've been hearing it everywhere. I don't think there's a
everywhere. I don't think there's a social media training in the history of the world that doesn't mention the word niche. But in 2026, I think we might see
niche. But in 2026, I think we might see the death of the niche. Again, let me explain. Over the course of 2024 and
explain. Over the course of 2024 and 2025, we have seen the Tik Tokification of social media. And essentially what that means is that every social network has tried their best to copy Tik Tok's
algorithm. And they have done this
algorithm. And they have done this because Tik Tok boomed in popularity in 2020. And if you think about the history
2020. And if you think about the history of all the different social media networks that have risen and fallen, that have come and gone, Tik Tok is one of the few that has risen in popularity
and stayed that popular. It burst onto the scene and it has stuck. And
according to many reports, people spend more time on Tik Tok every day than any other platform. And the reason for this
other platform. And the reason for this is that Tik Tok's algorithm fundamentally works different than every other platform. Tik Tok's algorithm
other platform. Tik Tok's algorithm says, "We don't really care who follows you. If you make good content, more
you. If you make good content, more people will see it." Similarly, from the perspective of the consumer, we don't really care who you follow. We care what
your interest is. Basically, they're
looking at what you are most likely to be interested in this moment, in this hour, in this minute, rather than what you were interested in 3 years ago when you decided to follow X, Y, and Z
accounts. So, with that being said,
accounts. So, with that being said, basically every social media has deprioritized the value of a follower.
The head of Instagram himself is on the record of saying that follower counts matter less than view and like counts.
He's also on the record of saying that likes, shares, and watch time are the greatest predictor of whether or not your content will get reach and get views, not necessarily if someone
follows you or not. Similarly, here on YouTube, subscribing is a great way to tell YouTube, hey, I want to see this person's posts in the future. But just
because you subscribe to someone definitely does not guarantee that you're going to be shown their videos in the future. So, basically, in the past,
the future. So, basically, in the past, if you wanted to have success on social media, it was all about niching down.
You had to pick one singular topic and really hyperfocus on that topic and then Instagram would serve up your content to people who were interested in said topic. Those people would follow you and
topic. Those people would follow you and then they would keep coming back for more. They followed you because you do
more. They followed you because you do pizza reviews. And so if you keep doing
pizza reviews. And so if you keep doing pizza reviews, Instagram will keep showing them your content. You'll keep
getting views, engagement, and you'll keep getting more followers. But now
because of the Tik Tokification, having a niche has never been less important for views. That is the big distinction
for views. That is the big distinction that I need you to understand. If you
want followers, followers, in my opinion, are still going to come from having one singular primary niche on your Instagram account. But if you just want views, if you want virality, if you
want reach, if you want to get your content, get your product in front of more people, you don't necessarily need to stick to one kind of post. To say it as simply as I possibly can, if you want
more followers, stick to one niche. If
you just want more views and engagement, you don't have to stick to a niche anymore. The reason that having a clear
anymore. The reason that having a clear niche or a clear primary topic for your content is still going to be important in 2026 for gaining followers is because
that's still human nature. That's still
what we look for. If we see a great video, a great pizza review, and we click on your profile and there's no other pizza reviews, but that's what we're into. We're into pizza content,
we're into. We're into pizza content, well then we're not going to follow you.
Of course, if the opposite is true, if we click on your profile and there are tons of other pizza reviews and that's what we want to see more of, then we are more likely to follow you. And I want to make sure we're clear that followers aren't totally worthless. Having a
follower, having a subscriber does still increase the likelihood that that person sees your post, but it just isn't weighted as heavily as it used to.
Prediction number four for social media in 2026 is that challenges and series are going to be everywhere. For example,
personal challenges like this one guy who I follow on Instagram who was challenging himself to do 1 million push-ups. And he did it over the course
push-ups. And he did it over the course of like nine years. And now he's challenged himself to do 1 million pull-ups. And he's invited all of social
pull-ups. And he's invited all of social media to follow along with his journey as he documents how many pull-ups or push-ups he's doing each and every day.
Another example of personal challenges that I've seen having a lot of success on both Instagram and Tik Tok is people doing certain things based off of their screen time or their social media time
from the day before. I saw one guy who's doing a challenge that is stroll through what you scroll through. Really catchy
name. So basically, however many hours he scrolled the day before, that's how many hours he's going to stroll or walk the next day. I saw another person whose goal was to do something creative for as many minutes as they spent on their
phone the day before. So, if they spent an hour and 43 minutes on their phone, the next day they would spend an hour and 43 minutes writing a song or painting or journaling. Another example
is follow-based challenges. Gage is a guy who I've posted about on my Instagram before who is running one mile for every follower that he gains. Now,
he's gained millions of followers across YouTube, Instagram, and Tik Tok. And so,
he's doing his best. He's running about four miles a day. He's lost a ton of weight, like I think almost 100 pounds, which is so flipping awesome. I'll link
him up down in the show notes below. But
again, it's an example where you are kind of gamifying the follow. You're
encouraging people to follow not just because they're interested in your journey, but so they can literally partake in your journey because their follow is worth something. Their follow,
in Gage's case, is equivalent to one additional mile that he has to run. And
the final example that I have for you is group challenges where multiple people are going to plan out. Maybe they're
going to get together and set the world record for the most people jump roping in a park at one time. Or there's going to be a group of people who are going to digitally plan to all do the same thing on the same day. I've started to see
this style of content really pick up steam towards the end of 2025. And I
think that it's really going to grow in popularity and boom in 2026. So, I want you to pause right now and think, what sort of challenge could I do for myself based off my niche? If you're a recipe
creator, then maybe your challenge is going to be making one recipe every single day that's recommended by your followers. Or maybe let's say you are a
followers. Or maybe let's say you are a relationship therapist and for every follower that you gain, you are going to kiss your wife for 1 second the next day. So if you gain 72 followers, then
day. So if you gain 72 followers, then the next day you have to kiss your wife for a minute and 12 seconds. I saw a guy who was doing a similar version of this.
He was dancing 1 second for every follower that he gained. And some of the days he was gaining thousands of followers, which meant that he was dancing for quite a while. Social media
prediction number five is specific to Instagram and I think we're going to see some big changes to the Instagram profile. In 2025, we saw some major
profile. In 2025, we saw some major changes take place to the entire layout of Instagram as a whole with the reorganization of where the buttons are, specifically in the bottom menu. But I
believe that in 2026, we're going to see some major layout changes and hopefully simplifications to the Instagram profile. One thing that I think is going
profile. One thing that I think is going to happen is there's going to be a change with the highlights. I don't know if highlights are going to be totally taken away. My guess is that they might
taken away. My guess is that they might be moved to a new tab in the profile similar to how you have the main home feed, the reals tab, the tagged tab, the repost tab. I could see them giving us a
repost tab. I could see them giving us a specific tab for your highlights. I
could also just see them, like I said, totally getting rid of highlights because the reality is most people are not watching highlights. Most highlights
get very little views once they're actually made into a highlight with rare exceptions. And so I know some people
exceptions. And so I know some people absolutely love them, but as a whole, I think most people just don't really use or think about Instagram story highlights. Additionally, another major
highlights. Additionally, another major change that could take place on the Instagram profile is one that they've already been testing and working on, and that's replacing the number of people you follow with a new category called
friends. And friends, by Instagram's
friends. And friends, by Instagram's definition, is basically mutuals. People
who you follow and they follow you back.
So, even though you might follow 4,000 people, you might only have 800 friends, again, 800 people who you follow and they also follow you back. And like I mentioned, Instagram has been testing
making this change. And so, I could see that take place and actually be implemented as a permanent change in 2026. Prediction number six also relates
2026. Prediction number six also relates to Instagram, and it's as much of a recommendation as it is a prediction, and that is that we're going to see more carousels on Instagram in 2026. The
recommendation, post more carousels on your Instagram. According to a metricool
your Instagram. According to a metricool study that came out at the end of 2025, carousels are getting more engagement and more reach to your followers than reals. And we're not talking like
reals. And we're not talking like minuscule amounts. We're seeing
minuscule amounts. We're seeing significantly more reach to followers and significantly higher engagement on carousels regardless of how many followers you have. And I believe the reason for this is that so many people
went allin on reels and they learned reels. They learned how to make reels
reels. They learned how to make reels more efficiently. They learned the whole
more efficiently. They learned the whole B-roll reel thing. And so they're just pumping out reels. And carousels feel really daunting. Carousels feel really
really daunting. Carousels feel really stale. People feel like, "Oh, it's going
stale. People feel like, "Oh, it's going to take so much time. It's going to be so boring. It's going to be so
so boring. It's going to be so cumbersome to create carousels when in many cases carousels can actually be quicker and easier than reals." I
recently posted two YouTube videos with carousel ideas. Each of them has eight
carousel ideas. Each of them has eight viral carousel ideas and I walk you through how to create each of them quickly and easily. And so I believe that in 2026 we're going to see a resurgence of carousels. I hope that
there's going to be more people posting more carousels because I know I often times enjoy swiping through a carousel more than watching a real. And so
definitely check out those previous episodes that I already uploaded. And if
nothing else, just start experimenting with carousels in the new year.
Prediction number seven is that we're going to see a really exacerbated growing divide between the best content creators on social media and everyone
else. Now, I did an entire episode about
else. Now, I did an entire episode about this a few weeks ago where I broke down how social media has changed. And I
essentially made the argument that while the playing field is more level than it's ever been, it's also more crowded than it's ever been. Competition is at an all-time high. And now you and your
reels are expected to compete with people who are literal Hollywood cinematographers. People who work on
cinematographers. People who work on music videos and Hollywood films are now making reels and your reels are expected to compete with them. And most people are trying to compete with these
professional editors and they're trying to, you know, add a little transition here and add a little effect there and do a little bit of editing there and they're trying to sprinkle these little things on when in reality adding a
couple more dashes of salt to your recipe is not going to make you Gordon Ramsay. And so the thesis of my argument
Ramsay. And so the thesis of my argument in that video was to embrace the raw authentic imperfect content to stop trying to use little gimmicky editing
techniques unless you want to go allin.
If you want to go allin to be a professional editor, you want to make cinematic content. I saw one of my
cinematic content. I saw one of my friends recently who is a professional content creator who is a cinematic style creator. He was literally having his
creator. He was literally having his friends film him from the top of buildings in New York City zooming in as he's down on the street for his hook.
Like unless you want to go to that level, go to the opposite end of the spectrum. Go to the end of the spectrum
spectrum. Go to the end of the spectrum where you embrace the FaceTime content, where you embrace no editing, no filter, no makeup, where you're just talking offthe cuff without a script or without
any gimmicks. And something that is so
any gimmicks. And something that is so funny that I hear from pretty much every creator and business owner is this kind of contradiction. And it's on one hand,
of contradiction. And it's on one hand, they're tired of the perfect overedited fake content that they're seeing. The
content that looks so polished and so refined that it could be a Hollywood film. And yet on the other hand, at the
film. And yet on the other hand, at the exact same time, they think that their content needs to be prettier. They think
that their content needs to be more polished and more refined and more ed.
And I simply believe that trying to find the perfect level of eding is impossible. There's no such thing as a
impossible. There's no such thing as a perfect amount of eding. And so you end up either overediting, overpolishing in an attempt to be professional or cinematic, or you just end up with these
like gimmicky little edits and like smoke transitions and like laser lightning bolts and really obnoxious closed captions. So again, my prediction
closed captions. So again, my prediction and kind of my hope for 2026 is that more people are going to embrace raw, real, imperfect content and they're going to stop fretting and spending so
much time, energy, and effort editing their content, especially with the gimmicky style editing. And this
directly segus me into my eighth and final prediction, which is specific to Instagram. I believe we're going to see
Instagram. I believe we're going to see the rise of FaceTime content on Instagram. FaceTime content has become
Instagram. FaceTime content has become the norm. It has become what is popular
the norm. It has become what is popular over on TikTok. And when I say FaceTime content, I mean the kind of content where you feel like you're a friend being FaceTimed by another friend.
People are yapping. They're more long- winded. They're telling stories. They're
winded. They're telling stories. They're
not using over-the-top hooks like, "If you want to grow on Instagram, here are three things you need to stop doing. If
you want to become a better baker, watch till the end of this video." They're not doing that on Tik Tok. They're just
talking the way we talk to our friends.
And the Tik Tok algorithm has really catered to this style of content. It has
rewarded people who have a long watch time and who can get people hooked in to actually sticking around for the entire video. Tik Tok rewards people that post
video. Tik Tok rewards people that post content longer than 1 minute. Instagram,
however, this hasn't been the case.
Instead, Instagram's algorithm prioritizes interactions more than just watch time or view duration. So, while
Instagram definitely does want people to watch your whole video, and they care how long you're hooking people in for, they wait likes and shares and comments a lot more heavily. I believe that in
2026, the Instagram algorithm is going to evolve to prioritize content that is a little bit longer. I believe it's going to weight things like watch time and view duration more heavily than it
has in the past. This doesn't mean that engagement isn't going to matter. This
doesn't mean that interactions are going to be worthless. This doesn't mean that likes and shares are no longer the top dog. It simply means that making a
dog. It simply means that making a longer video that people watch for longer is going to be more valuable than it has been in the past. And like I said, I believe that the way that this
is going to be achieved is not through posting really professional, polished 3 minute long reels. I believe it's going to be achieved through FaceTime content,
through yapping, through storytelling, through sharing authentically what you're going through, your challenges, your triumphs, your ideas, your struggles, talking about those things, and really focusing on documentation
rather than creation. I want to hear from you, though. This is your turn. Let
me know down in the comments below this episode. Am I off my rocker? Am I
episode. Am I off my rocker? Am I
absolutely wrong? Do you agree? Do you
disagree? What predictions do you have?
What predictions of mine do you disagree with? What predictions of mine do you
with? What predictions of mine do you think are absolutely going to take place? Let me know down in the comments.
place? Let me know down in the comments.
And if you have absolutely nothing to say, drop a like. Just press that little thumbs up button and it will help this video reach more people and it will help me continue to grow the channel. It
doesn't quite look like we're going to hit 100K subscribers in 2025, but I guess my ninth and final prediction for 2026 is that I will hit 100,000 subscribers on YouTube. And that is pretty much entirely thanks to you. So,
thank you for continuing to support me and this channel. We have some big plans for 2026. Thank you for being here. And
for 2026. Thank you for being here. And
as always, happy networking.
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