the info game is broken… so i’m leaking my $9.5k course

I honestly can't put into words how much time, effort, and money I spent in this project to get this right in front of your eyes today. I've hired over three full-time employees. We spent over three

full-time employees. We spent over three months filming these video modules you're about to watch. I've spent over $80,000 to attain this level of information. And we spent over a month

information. And we spent over a month editing and compiling everything into one place. This is by far the most

one place. This is by far the most comprehensive guide that you will get to go from zero to over $50,000 a month.

And I've used this to help my clients scale as well. I've seen so many courses where they give you all this theory and all this fluff and all this information, but no actual practical and actionable advice that you can take to actually do

by yourself in order to achieve the result that you want. My goal is to change up the industry and just put out everything I know for free. Because I

know that if you can go from zero to 30, 50k a month, then I'm going to be the one that can take you from 50 to 100k a month. And honestly, this is something

month. And honestly, this is something that's going to change your life because this exact blueprint took my coaching business from zero to over $72,000 a month in just a span of 9 months of launching. This information literally

launching. This information literally allowed me to live my dream life. You

know, I'm literally in Dubai as a 19-year-old on a client retreat, which is insane to even say, but the guys that are on here also changed your life with this information, right? Josh went from

$500 a month to over $50,000 a month in a span of 8 months with his online fitness coaching offer. Patrick went

from 5K to over $40,000 a month, having made 13K just today. Alec is making 15K and he started from zero. All of these guys have achieved these type of results because of this blueprint that I'm about to share with you. I'll be going over

the mindset that you need to adopt in order to actually achieve 50K months.

How to create a coaching offer that you can sell for 5 to 10K upfront. How to

create content that actually converts clients. The exact four-step funnel that

clients. The exact four-step funnel that I use to predictably and consistently generate clients for my business. How to

build a VSSL that gets prospects dying to work with you. How to launch Instagram ads and predictably scale up.

And the question is, are you going to take this information and actually apply it so that you can live your dream life, so that you can be a Dubai 19, so that you can meet your clients, so that you can actually live the lifestyle that you

want. Because the truth is, I shouldn't

want. Because the truth is, I shouldn't be here. I'm only here because of the

be here. I'm only here because of the information that I know, because I'm nothing special. I was never the

nothing special. I was never the smartest kid in school. I was always a random ass 19-year-old kid that was found a way to make it work because I had the right information. The

difference between where I'm at and where you're at is information and the systems that I know. and I'm giving you everything today. Now, the first module

everything today. Now, the first module is going to be mindset. Because if you want to make those $50,000 months, then you can't think the same way that you've been thinking this entire time. I'm

going to show you exactly how I've been able to change my frequency and be able to attract the wealth that I deserve in order to be able to live my dream life.

And again, be out here in Dubai. It's

it's still ridiculous to me. All right.

Changing my frequency and adopting this new mindset was the exact reason I was able to go from zero to $50,000 months in just 5 months and be able to scale past that to $70,000. I remember being

stuck at zero and even when I was making money, I was always stuck at a plateau.

But when I realized that I had to rewire the way that I think, that's what allowed me to kind of break past that and just scale to where I wanted to be.

Everything starts from the mind. And if

you understand how to actually think the right way and think like a 50k a month business owner, then that's what's going to allow you to actually turn that into reality. Watch these videos, set the

reality. Watch these videos, set the foundation, and I'll see you in the video modules. Yo, what's going on guys? I

modules. Yo, what's going on guys? I

hope all of you are doing absolutely amazing. And in this video, I'm going to

amazing. And in this video, I'm going to be going over the mindset mastery video modules and going over how you can actually build a mindset that will allow you to scale your business to multiple five six figures and yeah, just set the

foundation right so that when you implement the systems, the infrastructure and everything, everything comes smoothly. All right, so let's go ahead and dive into our computer and talk about the exact things

that you need to have a mindset, a six-figure mindset. So the first thing

six-figure mindset. So the first thing is hyper self-awareness. And you want to only think of one thing at a time. So

many times I see people just try to juggle five different things and try to solve 10 different problems at the same time. The reason why you're stuck at

time. The reason why you're stuck at where you are is because you have too much on your plate. You have too much going on. You're not focusing on one

going on. You're not focusing on one thing. And when your attention is

thing. And when your attention is diverted in all these different areas, that's not going to allow you to really solve a problem to your best to the best of your abilities. Right? I watched a video by Sam Evans the other day and

it's a perfect analogy. If your energy is a circle, right, and your focus is diverted not to one area but to 10 different areas, you're never going to excel at one thing. You're never going to excel. And so the idea of just being

to excel. And so the idea of just being able to focus on one thing at a time, solving one problem at a time and taking it slow is what's going to really allow you to scale. All right? I want you to reset your expectations because you've

had this idea that you can scale to x amount in, you know, such a short time.

Look, there's no such thing as that because you are trying to juggle too many things at once. If you focus and you're hyper self-aware and you solve only one problem at a time, I promise you, you're going to get to your end goal much faster. All right? So, think

about what you're doing the last seven weeks. How many problems did you try to

weeks. How many problems did you try to solve? Chances are you're going to say

solve? Chances are you're going to say like, you know, probably 20 different problems and you didn't solve one that that you actually didn't solve one problem properly. So, take it one step

problem properly. So, take it one step at a time. Solve one problem at a time and make sure that you do it well. A

great way to actually be hyper self-aware is through meditation. I do

this every single day. 10 minutes as soon as I wake up and 10 minutes right before I go to bed. And the 10 minutes basically sets the tone for the rest of the day. If you can focus on your breath

the day. If you can focus on your breath for 10 minutes, you can do 2 hours of deep work. You can do 3 hours of deep

deep work. You can do 3 hours of deep work, you know? But if you can't sit still for 5 minutes and focus on your breath, how do you expect to sit through a 1 hour deep work session? You can't.

You know, it's damn near impossible. And

so setting the tone right at the start of a day and you know ending it off on the right note with meditation is absolutely key. If there's one thing I

absolutely key. If there's one thing I want you to take away from this video is to meditate 10 minutes as soon as you wake up, 10 minutes right before you sleep to set the tone for the deep work sessions and the productivity of your business. What I'm trying to do with

business. What I'm trying to do with this program is guide you and teach you how to think for yourself, right? I'm

not going to try and spoon feed you because that means that you're going to be relying on me. I want to give you the skills that allows you to make the right decisions and do the things properly.

And if you can't do that in these next 90 days, you're never going to be able to do that. You're always going to have to rely on someone. And so these skills that I'm going to teach you in the next 90 days, that's going to allow you to make the right decisions for the rest of

your life in your business. Okay? So

practice problem solving skills and rely on yourself more. That's what's going to really, really help you out in the business world. Now, third is actually

business world. Now, third is actually putting your ego aside. If you're

watching this video, that means that you're open to change. That means you're open to feedback. That means you're open to criticism. And I need it to stay this

to criticism. And I need it to stay this way because I'm going to give you criticism. I'm going to give you

criticism. I'm going to give you feedback. If you, you know, write up a

feedback. If you, you know, write up a VSSL, you take three days to do it and it's trash. I'm going to say it's trash.

it's trash. I'm going to say it's trash.

You know, I'm going to say it's trash because that allows me to give you the feedback that you need to make your thing even better. I'm not going to lie to your face to make sure that your ego is big and you know, just cuz you're

paying me money. No, I'm going to tell you exactly what you need to hear. And

if you want someone to, you know, stroke your ego and praise you and all that stuff, you came in the wrong place. I'm

here to scale your business. And if that means that you hate me, but you still hit those 50 100k months, then so be it.

Okay? I am purely result driven. That is

exactly what I built this program for.

If I have to hurt your feelings, then I will do it. If I have to give you back criticism, then I will do it. So one

thing I need you to realize is don't take things personal. Put your ego aside and just, you know, be professional. Be

professional. Take criticism. change and

move on. All right, no hard feelings.

And the last one is 100% responsibility.

So I want you to take full responsibility for your results and don't play victim and you know blame circumstances and external behaviors because in reality you join this program. I have put my heart and soul

program. I have put my heart and soul into this program. Everything that you see is everything that I did to be able to scale someone up to 50 to 100K per month even greater than that. Right? So

you have everything it takes. You have

the sales systems. You have the processes, you have the infrastructure, you have the strategies, you have the my exact frameworks for everything. You

have everything that you need to double your revenue and achieve your dream business goal. If you don't do it, it is

business goal. If you don't do it, it is strictly your fault. It is strictly your fault because I have put everything that I know into this program. Okay? You have

everything you need. So, I want you to, you know, one thing I want you to take away from this video is you don't need any other programs. This is an all-in-one for the next three months.

Dial in. Don't spend a single penny on other courses because this is everything you need. I promise you. You know, I've

you need. I promise you. You know, I've invested thousands of tens of thousands of dollars to get the best information from the best coaches and I put them all in this program. So, you have everything you need to be able to hit your record

months, to be able to double your revenue, to be able to hit your goals.

So, if you don't do it, that is your fault. Okay? I want to leave you with

fault. Okay? I want to leave you with that note. So, go ahead, watch the other

that note. So, go ahead, watch the other video modules. Let's get to work. do the

video modules. Let's get to work. do the

action items and yeah, I'll see you guys in the next video. Yo, what's going on everybody?

video. Yo, what's going on everybody?

Hope all of you are doing well. Now, in

this video, we're going to be going over the productivity hacks to allow me to, you know, focus on the business for 12 hours, do a bunch of deep work sessions, and just get a lot of [ __ ] done. All

right, so dive right into the computer.

We're going to be going over seven different productivity hacks and yeah, this is exactly what you need to have 12-hour focus sessions and really really

be productive throughout the whole day.

All right, so first one is scheduling your day. I can't explain how important

your day. I can't explain how important this is. This is if if I were to give a

this is. This is if if I were to give a single productivity hack to you guys, it will be to schedule your day. Okay? And

the reason why is because when you have a structure in your day-to-day basis, then you know exactly what you need to do at 9:00 a.m. You need you know what you need to do at 11:00 a.m. You know

what you need to do at 12:00 p.m. And

you can't skip it because the day before, what I want you to do is the day before, literally go on your Google calendar. So I'll give you guys an

calendar. So I'll give you guys an example. Go on your Google calendar and

example. Go on your Google calendar and structure absolutely everything. So over

here you can see yes, look at this.

Absolutely beautiful. So, the first thing I do when I wake up, 11:00 a.m.,

okay, I work for J Park, you know, build out his systems, everything. Okay, 12:00

p.m. I do the VA call. I update on the set situation. 1:00 p.m. I eat the egg

set situation. 1:00 p.m. I eat the egg and a patty, you know, and I'm facetiming my mom while I do it. And

then 1:30 p.m. once I'm done with the lunch, I post content. And then I post content, takes 30 minutes, and then I do ideation for 30 minutes. I do protein shake and a rest. Um, and I just rest

up, watch a bit of YouTube, and then I outsource my work to some of the VAS, train them up, and then I do some FaceTime calls with my family, call with the VA set, wait call, and then here I'm

going to uni and stuff. And so that's that's all that. But the point is, you need to have absolute structure in your day. If you don't structure your day,

day. If you don't structure your day, you're not going to be able to get as much work done because you are not prioritizing the things that need to get done. So let's say you need to do no

done. So let's say you need to do no market research to understand your offer better. You want to put that as a top

better. You want to put that as a top priority, right? Block out two hours

priority, right? Block out two hours tomorrow to be able to do that. And in

those two hours, you do nothing but that one task. And if you finish it early,

one task. And if you finish it early, then you can have a rest or you can continue with that next task or you can continue with that next task, you know?

So it it doesn't so it leaves no room for messing up. It leaves no room for mistakes. Everything boils down to you

mistakes. Everything boils down to you following the structure. And if you get in the habit of scheduling your day and being and being able to do this on a daily basis, I promise you blocking out

your days is going to be the most productive thing. So definitely try it.

productive thing. So definitely try it.

It's going to be a huge game changer for you guys. Next part is creating a to-do

you guys. Next part is creating a to-do list. Now, why should you create a to-do

list. Now, why should you create a to-do list? You want to have pure clarity on

list? You want to have pure clarity on what you want to do and the things that actually move the needle for your business. So if I go ahead and show you

business. So if I go ahead and show you my to-do list, which I will in a second, you're going to see that it's so structured. I have my list of

structured. I have my list of priorities. I have, you know, whether

priorities. I have, you know, whether it's a high priority, medium priority, low priority. I have the three different

low priority. I have the three different compartments. So, it's whether it's

compartments. So, it's whether it's sales, marketing, fulfillment. And I

just know what I need to do. I know what I need to do. If the sales are down, then I'm going to focus on the sales. If

the fulfillment's down, then I'm going to focus on the fulfillment. You know, if I'm not

fulfillment. You know, if I'm not getting enough client results, then I need to do more stuff in the fulfillment category. It all boils down to three

category. It all boils down to three categories, and that is sales, marketing, and fulfillment.

I'll go more into this in in the later video modules, but to give you a brief understanding of it, sales is just getting people through the door, right?

People getting people through the door.

If you're booking enough calls, but you just can't get people through the door, then you want to focus more on sales, whether that's reviewing the sales calls, reviewing the closing percentage, talking to the closer, whatever. If

it's, you know, a lead problem, then you have to focus on the marketing. So maybe

that's filming a new YouTube video, maybe that's putting out a freebie, maybe that's creating a new VSSL to make it better. You don't, you know, you have

it better. You don't, you know, you have to structure in these three ways. And

then the last one is fulfillment. Are

you getting good client results that you can post on your story and get other people interested in your offer? That's

what you need to do. Okay? So, as you can see, this is my to-do list. I always

structure it in three different ways.

Sales, fulfillment, and marketing. The

business, moving the needle in the business always comes down to these three things. You need to see what's

three things. You need to see what's lacking and fix that as soon as possible. Okay? So, sales, okay, I need

possible. Okay? So, sales, okay, I need to build out the program. If I want to get more sales through the door, I actually have to program to sell. So,

what am I doing? I'm filming three video modules. Okay, cool. So, I'm filming

modules. Okay, cool. So, I'm filming that right now. This is my third video.

So, after this, I'm done. Paid ads

creative. I I I need to create a creative, right, to actually gets people interested in my offer. So, I'm going to write a script on paid ads and, you know, reiterate it, get some feedback from other people, and I'm going to see

how that goes. Cool. Fulfillment Wicker.

I I already did everything. Um, it's

5:00 p.m. for me in the UK right now.

So, I did majority of everything, but I have an onboarding call with Nat. I'm

going to officially onboard him today.

That's the only fulfillment thing I have to do today cuz, you know, I'm transitioning out of the growth partner space. Marketing, I have to nurture,

space. Marketing, I have to nurture, nurture, nurture. I have to nurture a

nurture, nurture. I have to nurture a bunch of leads in the DMs. I have to get an appointment setter in the DMs that's actually trained, give them the protocol, give them the scripts and everything. So, that's what I have to

everything. So, that's what I have to do, right? So, it's all structured and

do, right? So, it's all structured and then I have my different things and this works in this works together with the, you

know, calendar. So, whatever task I have

know, calendar. So, whatever task I have here, I'm going to put it here. So, on

the 26th of February, I was doing J Park work and I had a VA call. And then if I had J Park work, then I would go here and then I would say building out the VSSL. And I would put this as a high

VSSL. And I would put this as a high priority because we're going to launch very, very soon, right? And then let's say I wanted to build out a freebie to generate more leads. It wasn't really high priority because you the VSSL was

the most important thing. So I put as a medium and then I'd put it as building out freebie. And you do it in order of

freebie. And you do it in order of importance. So the most important thing

importance. So the most important thing is this. So I'm going to do this first

is this. So I'm going to do this first and then this and then this. You kind of get the point. This app is called Tick Tick. It's one of the best product like

Tick. It's one of the best product like to-do list apps. I really love it and I've been using it for the last two years. So yeah, that is a to lose. Third

years. So yeah, that is a to lose. Third

one, eat good foods. Oh my goodness, I cannot explain you how much of a difference this makes. I love sleeping.

Okay, I love sleeping. Um, I sleep late.

I'm a night owl. I usually sleep at around, you know, 12 12:00 a.m. 1:00

a.m. and I wake up at like 10 9 10:00 a.m. So I get 9 10 hours of sleep.

a.m. So I get 9 10 hours of sleep.

That's just what I need, right? And I

realized that when I eat good food, I feel energized throughout the day. I

want to be able to work. I want I'm energized, you know, and I'm enthusiastic about certain things. But

if I eat bad food, if I eat processed food, if I eat junk food, if I eat, you know, all this trash stuff, that's going to make me feel like [ __ ] You need to treat your body like you're an athlete, basically, because you really are.

Entrepreneurship is not for the week. If

you don't eat the right food to fuel your mind, to fuel your body, then you're not going to be able to think clearly. You're not going to be able to

clearly. You're not going to be able to sit down for 3 hours and film videos.

So, you're not going to be able to sit down and do client work. Okay? So, eat

good foods. What is good foods? You may

be asking. Whole foods, red meats, and eggs. These are three things I eat. I'm

eggs. These are three things I eat. I'm

not kidding you. I I've only been eating steak and eggs for the past 5 days, and my energy is at an all-time high. My

testosterone is at an all-time high for you guys. You know, I'm sure

you guys. You know, I'm sure testosterone is super important. And I

just want to get [ __ ] done. I want to get [ __ ] done. I want to dominate. I

want to conquer. want to just do everything to be the best in my industry. A huge part of that is because

industry. A huge part of that is because of the food and the diet that has changed. I used to eat a bunch of carbs.

changed. I used to eat a bunch of carbs.

I used to eat a lot of bread, a lot of rice, and that made me tired. So, I cut out carbs completely. I'm eating red meat. I'm eating protein, and I'm eating

meat. I'm eating protein, and I'm eating fruits and salad occasionally. Um, these

are the four things I eat. I don't eat any carbs at all because that tires me down. Cut out pasta. I cut out rice. I

down. Cut out pasta. I cut out rice. I

cut out everything. Okay? I want you to try this diet for the next 5 days. If it

doesn't work then feel free to go back to your old diet. But I promise you for a lot of you it will work and it's a gamecher to increase your focus. Now the

fourth one is actually going to the gym.

I want you to make time to go to the gym because it allows you to clear yourself.

It allows you to clear your mind and be more productive overall. If you are healthy, if you are, you know, working out, if you're running, whatever, I'm not telling you to lift weights or anything. as as long as you're sweating

anything. as as long as you're sweating a bit, then that's going to allow you to think clearly, to be able to do things better, and have more productivity overall. Now, the fifth one is deep work

overall. Now, the fifth one is deep work sessions and pomodoro timer. I

absolutely love this. This is my go-to to get a bunch of stuff done. So, let's

say I wake up at 9:00 a.m. I drink some stuff, eat some stuff, and the first thing that I do, 9:15, um, get my water bottle ready, go to the bathroom, so I don't have to have the temptation to get out of my desk and do something else.

So, I get ready to sit down for 2 hours.

I get my water. I get my tissues by the side in case I have to sneeze. Whatever.

Get ready. And you put a pomodoro timer for 45 minutes. And then you rest for 15 minutes. 45 minutes you are your phone

minutes. 45 minutes you are your phone is on do not disturb. You are not doing anything but the task at hand. And you

cannot touch your phone. And then after the 45 minutes is up, then you go on your phone for 15 minutes, rest, and then do it again for another time. And I

usually repeat the cycle at least three times. And so I have three-hour deep

times. And so I have three-hour deep work sessions. Promise you this is a

work sessions. Promise you this is a game changer. absolute game changer. Try

game changer. absolute game changer. Try

this deep focus method and it's going to work wonders. Especially if you

work wonders. Especially if you integrate it with your diet and you know the productivity list, the to-do list and blocking out your day. If you try to call me, it's going to go right to

voicemail. Um I don't let anybody call

voicemail. Um I don't let anybody call me unless it's my family. And they know they even know to not call me unless it's an emergency because that just distracts me, bro. Like when I'm

working, um, if I'm on a call or I'm really just focused, the last thing I want is my notification to be ding ding ding. I want complete focus and no

ding. I want complete focus and no distractions. Um, no notifications at

distractions. Um, no notifications at all. I turn off my Instagram

all. I turn off my Instagram notifications. I turn off my Discord

notifications. I turn off my Discord notifications. I turn off my Slack

notifications. I turn off my Slack notifications. Turn off everything. I

notifications. Turn off everything. I

have zero notifications that happen. The

only notification I have is my like alarm. And it helps me wake up. And so I

alarm. And it helps me wake up. And so I have no temptation to even grab my phone. If you check my phone, it's

phone. If you check my phone, it's probably three hours screen time, you know, and that three hours just replying to people on Instagram, you know, doing appointments, setting the DMs, talking to my clients and everything, posting

stories and stuff. That's all the 3 hours is. And I've just developed such a

hours is. And I've just developed such a I've developed a habit of just not touching my phone for dopamine. And if

you have everyone hitting you up and your WhatsApp notifications on and you know, everything, it's like everyone's hitting you up and you're just being distracted. you're being bombarded with

distracted. you're being bombarded with all this information and all these people trying to get your attention.

No, I have a girlfriend. Um, she

obviously I turn on notifications for her. You guys understand? Um, and for my

her. You guys understand? Um, and for my family as well, but nothing else matters besides my girlfriend and my family. Um,

clients matter as well, but at the same time, if you have 100 clients, how's that going to work, you know? So, I

delegate like every one hour I check my client I check my Discord to reply to clients and all that and it's good to go.

Okay. So, don't be too easy to reach.

That's what I'm trying to get at.

Seventh one is deep sleep. This is huge.

What I recommend you guys do is get a Whoop band. I have a Whoop band right

Whoop band. I have a Whoop band right here. And this basically allows you to

here. And this basically allows you to track your deep sleep and tells you what time to go to bed, tells you what time to wake up, and what is optimum for yourself to have high energy levels, high productivity, high productivity

levels, and just absolutely crush your day. So, yeah, deep sleep is another

day. So, yeah, deep sleep is another huge one. If you don't sleep well, no

huge one. If you don't sleep well, no matter what productivity hack you use in this whole in this video, it's not going to work as well as sleeping well. It's

not going to work as well as sleeping 8 hours a day and having good amount of deep sleep. So, I hope this video was

deep sleep. So, I hope this video was valuable to you. If you found value, make sure to, you know, actually implement the advice I say. I don't want you to just watch it. I want you to actually try it. Let me know how it goes. And yeah, I'll see you guys in the

goes. And yeah, I'll see you guys in the next video. Peace. Now, we're moving on

next video. Peace. Now, we're moving on to offer mastery. And if I'm being honest, this is probably the most important part of this entire course. If

you don't get the offer right, no matter how good your marketing is, no matter how good your sales is, you'll never be able to scale up. I've seen a ton of people literally kill their business because they don't have the right offer or the market just doesn't want their

offer. And I'm going to show you exactly

offer. And I'm going to show you exactly how you can actually prevent that from happening and charge $5 to $10,000 upfront for your service. This is the same exact blueprint that allowed Cruz

to charge $6,000 for an online fitness coaching offer. It sounds crazy to wrap

coaching offer. It sounds crazy to wrap your head around it, but I'm going to give you this exact blueprint that he took so that you can do the same and actually charge those prices that you're worth and be able to scale up much faster. I'm going to show you exactly

faster. I'm going to show you exactly how to create an offer that stands out from a saturated market, how to actually charge more, and how to collect 5 to 10K upfront for your offer. If you already have an existing offer, then I promise

you this will work even better for you.

So, enjoy these videos. Yo, what is good everybody? I hope all of y'all are doing

everybody? I hope all of y'all are doing well and welcome to the first video of offer mastery where we're going to be talking about how you can actually create an irresist irresistible offer.

What exactly it is and you know just everything that you need to know to make sure that your offer is completely irresistible. All right. So why what is

irresistible. All right. So why what is the main reason why we should create an irres irresistible offer? The main

reason is because it just makes the whole sales process 10 times easier. It

makes everything easier. And if your ads don't convert well or your sales team has trouble scaling, you know, it's not the ads that don't work. It's not the sales team that has the issue. It's

usually your offer. It's usually your offer. And so, you have to look at

offer. And so, you have to look at different offers that exist and make yourself a category of one. Now, a

category of one, what that means is just making yourself incomparable to all the other competition, to all the other similar programs. You know what I mean?

And you need to position yourself in such a unique way that they can't compare your offer to other other people's offer. And so in this position,

people's offer. And so in this position, when you position yourself in that kind of way, you're never going to be constrained by price. Never. It's always

going to be a valuebased offer. And so

once you master your offer, once you master, you know, what exactly you're crafting, what's what exactly you're selling, then the sales, persuasion, the ads, everything becomes easy. All right?

So this is the fundamental. This is the foundation of building up a great sales team, building up a great, you know, business is just mastering that offer and really understanding what you're

selling and making yourself a category of one. All right, so how do you create

of one. All right, so how do you create an irresistible offer? There are four variables to consider. The first one is extreme pain. The second one is

extreme pain. The second one is purchasing power. Third is easy to

purchasing power. Third is easy to target and the fourth is a growing market.

Now riches and the niches, right? This

is the thing that every person talks about even horos uh it's same product and 100 times the price. How can you charge more for the same product? The

answer is by niching down to a specific type of people. Right? So if you sell a program that just says I help people achieve their dream physique. This is

going to be such a vague this going to be such a vague offer because you know it's not specific at all. And so it's you can charge $20

at all. And so it's you can charge $20 for this. And if you niche down and you

for this. And if you niche down and you say, "I help skinny people bulk up and put on muscle, then you can charge $500 for this." Because if someone's skinny,

for this." Because if someone's skinny, like I'm skinny and I'm trying to bulk up and I've been struggling with bulking up my whole life and putting on muscle to make to make sure I look good, then this is going to target me. It feels as

if the message is towards me. But if

it's like I help busy businessmen be more energized and lose weight without spending more than one hour in the gym that because you're targeting such a

specific group of people and that group of people have a large purchasing power because they're businessmen, they're easier to target as well. You can charge $2,000. And so you see how when you go

$2,000. And so you see how when you go from someone when you go from charging people from helping them achieve their dream physique to helping busy businessmen be more energized and lose weight without spending more than one

hour in the gym. When you do that, you can charge way more. And that's why you really want to niche down with your offer. You really want to find your

offer. You really want to find your ideal client and make sure that these clients, you know, are really understood and your message is really resonating with them. Because this message right

with them. Because this message right here, I help people achieve their dream physique, that message will not resonate with anybody, even if they are trying to achieve their dream physique. But if

you, you know, niche down a bit and help skinny people, then that's going to resonate a bit. If you help overweight businessmen be more energized and lose weight without spending too much time in the gym, then that's going to resonate

with them even more. All right, so niche down. So the goal of great writing is

down. So the goal of great writing is for the reader to understand. The goal

of great copy is for the prospect to feel understood.

there's a difference. Understanding what

you're offering and feeling understood through that message and through that offer is a completely different thing. All right? So, if you

different thing. All right? So, if you can articulate if you can articulate your prospect's problems better than they can, you can articulate the solution to their problems better as

well, right? And so if you can somehow

well, right? And so if you can somehow find a way to really describe their problems to them and make sure that you can articulate it in a better way and in a clearer way, then they're going to automatically believe because you can

articulate my problems better than me.

He can provide a solution that to my problem that is that better than I can.

You know what I mean? And so that's the main that's the main idea. So a core offer component. This is exactly what

offer component. This is exactly what you're going to do to actually, you know, come up with your offer and make sure that your offer is very niched down. So I help specific outcome in time

down. So I help specific outcome in time period without biggest pain or fear that they're facing. So my example that I'm

they're facing. So my example that I'm personally doing is I help business owners and coaches hit 50K to 100K per month cash collected in 60 days without having to spend all day taking calls and

sending DMs. All right. So for me that's what I offer. I offer saving time and you know having more fulfillment in the things that you do. And so a business owner they don't want to spend all day

in the DMs. They want to hire high quality sales reps. They want to hire good setters and good closers, but they can't find them, right? And so I'm providing a solution to help them

achieve, you know, 50 to 100K per month without completely completely overloading them with taking calls and sending DMs and doing everything themselves. All right, so that's the

themselves. All right, so that's the first part. You have to be very clear.

first part. You have to be very clear.

The second part is list out all the perceived problems that your client has.

So what perceived problems would the client have about your offer? you want

to write them down and answer them all so that you can answer these objections as you kind of go along. So an example for me for my offer if a business owner you know wanted to buy my program and he

could could potentially have a perceived problem that I may hire bad sales reps and my response to that is it's impossible for me to hire bad sales reps. You know maybe every once in a

reps. You know maybe every once in a while but for 99% of the time it's because I've already trained so many people. I have a huge pipeline because

people. I have a huge pipeline because of my training and I've been in sales for over two years. So I have connections with the best sales reps. I

have connections with the best sales coaches, you know, and so I have my way of finding the best closers, the best sellers that are available on the market. So automatically I can answer

market. So automatically I can answer that objection. All right, not having

that objection. All right, not having control over the business is also another objection or another problem that they might feel. And you know it it is completely understandable because a lot of business owners, they want to

feel as if they're in control. And what

I'm gonna say what or what you know my answer to that objection is just the coach can hop on the group calls at any time and I'm me as a sales coach me as a sales manager I'm going to be constantly

continuously asking for approval before moving forward with a certain process right so if I'm hiring a seller or closer I'm always going to ask for the business owner's approval to see if it resonates or to see if that person

resonates with his business his or her business all right so I'm always asking for approval making sure that it their business and everything is going through them so that they feel they're in control. That is a perceived problem

control. That is a perceived problem that a lot of business owners have when I intend to work with them. Right? So,

I'm listing just two examples down so you guys are not bombarded with all examples and all that stuff. And then

what you want to do is you want to list out five of the main deliverables your core offer provides. So, list it out.

For me, it's just to hire killer sales reps. That's what people mostly pay me

reps. That's what people mostly pay me for. They want me to hire really, really

for. They want me to hire really, really good sales reps. They want me to manage group calls. They don't have the time to

group calls. They don't have the time to hop on three, four weekly group calls with their sales teams. And so they want me to do that. They also want to improve on their closing skills themselves. And

so what I do is I review and improve on the coach's closing calls by sending them looms, sending them actionable advice and giving them opportunities to do role plays with top tier closers and sellers that I'm working with. That's

the third one. Fourth one is rebranding of the salesunnel. I'm going to analyze their salesunnel, see what aspect they're lacking in, whether it's traffic, whether it's, you know, the lack of a good VSSL or what we can improve in certain aspects of the

funnel. That's the fourth one. And the

funnel. That's the fourth one. And the

fifth one is to implement monthly recurring revenue. A lot of the coaches

recurring revenue. A lot of the coaches that I work with are sick and tired of always trying to find new clients and onboard new clients because it's it's a real headache, right? And so a lot of them they just come to me. They want me

to implement a a way to just get monthly recurring revenue where they don't always have to go out and find new co new prospects, new students and all that stuff. They can just rely on their old

stuff. They can just rely on their old ones and when a new one comes along then it's exponential, right? You don't

always kind of rely on new prospects. So

those are the five main deliverables. Fourth one, what would I

deliverables. Fourth one, what would I deliver if my product costs 10 times its current amount? Ask yourself this question. All

amount? Ask yourself this question. All

right. If you could charge, let's say you're charging a 3K offer. If you could charge $30,000 for a fitness offer that you're running, what would you include?

Would you get a nutrition? Would you get a you know, person personal trainer one-on-one? Or would you um, you know,

one-on-one? Or would you um, you know, get a mindset coach? What would you do?

Ask yourself this. You know, my example is I would run ads. I would add a base pay to all the closers and setters. I

would hire a virtual assistant to make sure that, you know, everything is is going well. I would set up Zapier auto

going well. I would set up Zapier auto Zapier. I would set up automations. I

Zapier. I would set up automations. I

would set up systems, all that stuff.

That's if there was 10x my amount. Now,

I'm currently charging 4K per month. So,

if it was $40,000 retainer fee plus 10% commission, I'm doing all this. And like

that's just what I do, right? And the

reason why I want you to kind of understand is because some of these things you can do. They don't cost a lot, but they bring in so much ROI that you'll earn more money in the long term,

right? You may lose money now, but think

right? You may lose money now, but think about it from a month from now. If you

make 50, if you add an extra 50, if I add an extra 50k to your offer, you're going to pay me more. If you help this person lose x amount of weight, he's

going to pay you more, right? And so,

always think long term, not just short term. That's the main thing that I want

term. That's the main thing that I want you to get with this question. What are

some things that you can deliver in your product right now that don't cost as much? Now, Zapier automations, they

much? Now, Zapier automations, they don't cost that much. I just, you know, so I'm going to do it. Hiring a VA, I can hire an Indian VA or a Filipino VA for $10 an hour. I'm going to do that at

a base pay. I can't do that because that's like, you know, $1,500 $1,000 for each closer. So,

that's like 4K on my end. I can't do that. So, I'm not going to do that. I'm

that. So, I'm not going to do that. I'm

not going to run ads either because this needs a large capital. So realize how I can do this. I can do this and I can do this and I can do this. I just can't

these to do these two things. That's

just overd delivering on your end. You

probably didn't even think about it uh on how to improve value and stuff. But

this is a great way. Ask yourself this question. List out a bunch of ways that

question. List out a bunch of ways that you could deliver your product if it cost 10x the current amount. And half

the time or half the things that you could deliver, you could do it right now. You just have to pay a bit extra.

now. You just have to pay a bit extra.

And trust me, it is worth it. All right?

Because word of mouth, everything everything that you do in your business to make sure that the client is fulfilled will come back to you. I

promise. All right. Fifth one. What

would I deliver if my product costs onetenth of its current price and had to provide more value than I currently am at my current price? All right. So, for

me, it would be crazy group training.

It'll be valuable video modules. It'll

be recording looms for bottlenecks, tons of role plays, accountability check-ins, and I would even add VA Zapier automation systems, all that stuff.

Right? So, this is really understanding what you can do with the current budget that you have. Maybe you don't want to sp you're very very summer. You don't

want to spend the extra $30 a month to get that Zapier subscription or whatever. Or you don't want to hire a VA

whatever. Or you don't want to hire a VA for 10 bucks a month. I don't know why you do that, but but let's say you don't want to do that. Then this is what you got to do, right?

um how do you provide more value than you are at your current price? So you

have to like fully make sure that each part or each training or each deliverable that you have in your offer is insanely valuable. So that's crazy group training, valuable video modules,

record looms, blah blah blah. And this

is just going to really help you understand how to make your offer more irresistible than it already is. And

it's just going to give you a good idea of what you need to do to fix your offer. All right, so that's about it I

offer. All right, so that's about it I have for this first video of, you know, making creating an irresistible offer.

We're going to go over a ton more ways to make sure that each aspect, whether it's the bonus part or the guarantees part or the deliverables part, is just completely completely a no-brainer for

your prospect to invest. Hope you guys got value from this call and I'll see you guys in the next one.

Peace. Yo, what's going on guys? Hope

all of you are doing well. In this

video, I'm going to show you how to actually find that sweet spot for your price of the program where you attract high ticket clients that are not too many. So, your fulfillment is broken,

many. So, your fulfillment is broken, but you still maintain consistent client acquisition. So, you maximize profits

acquisition. So, you maximize profits while minimizing the effort that you take to fulfill these clients. All

right, this is how we're going to do it.

And one thing that I want you guys to note is if you are an established business owner, the strategy is kind of different. You skip a few steps. But if

different. You skip a few steps. But if

you are a beginner coach that you know has no experience with pricing, then follow every single step. Okay? So, how

do you price your offer? If you're a beginner and you don't have a price right now, just look at your competitors and charge what they're charging. It's

as simple as that. You want to take an estimate of like three like five 10 guys that are in your niche and just charge what they're charging. And now what you

want to do is you want to get like like five to 10 guys so that you can actually get client results first. Okay. Now, for

the established coaches, you want to start here. If your closing rate is

start here. If your closing rate is above 35%, you want to increase it until it actually reaches 35%. And if you're selling, if you're sell, let's say you're selling a fitness offer and the

average ticket price is 2K. If your

closing rate for your 2K offer is 35%.

Then it's not actually the offer, it's your closing. Your skill your closing

your closing. Your skill your closing just sucks. there's there's no other way

just sucks. there's there's no other way to put it because you should easily sell a 2K offer if your offer is good and at a 50 60% closing rate. So, the whole idea behind pricing your offer is that

you want to increase it to a point where your closing rate is at around 30 to 35%. And that's usually the perfect

35%. And that's usually the perfect benchmark where you push away the broke people, the annoying clients that will bug you all day. And you accept the people that actually want your service

and are happy to actually work with you, don't, you know, don't fuss you as much and are just perfect clients to work with. We want to work with perfect

with. We want to work with perfect clients that are lowmaintenance but high ROI. Okay, that's what we want to work

ROI. Okay, that's what we want to work with. So, we want to be okay of actually

with. So, we want to be okay of actually saying no to, you know, the clients that would pay us a ton and just working with premium clients that actually just really respect our service and

understand why we price it at our price point. Okay? So, you want to find, as I

point. Okay? So, you want to find, as I said, increase the price by $1,000 until you have a 30 to 35% closing rate with actual good closing skills. All right?

This is how you find your sweet spot.

And the reason why is because you can only go down to $0 a price, right? But

you can actually go infinitely higher with value. So you can charge however

with value. So you can charge however much you want. Like I'm charging such an expensive program. Like right now it's

expensive program. Like right now it's 10K. You know, it's 10K. But the reason

10K. You know, it's 10K. But the reason why I'm able to charge this much is because it's not because I looked at my competitors and I stayed there cuz I kept on adding 1K to the point where I

had a 30 to 35% closing rate. And that

was my sweet spot. Okay? I actually have good closing sales. That's how I know it was my sweet spot. If you are selling the same price as your competitors, there's one of two things. either your

offer is trash, which we would have fixed by now um because we completely restructured your offer, made your offer sheet, your guarantees, bonuses, everything, or your closing just sucks.

So, fix one of the two and charge more.

It's as simple as that. All right. Now,

I want you guys to avoid this mistake.

This is what most coaches do. They look

at the marketplace, see what everyone else offers, take the average, price slightly below to remain competitive, and then provide what their competitors offer with a little more, and they add up at a value proposition for more for

less. Okay? What I want you guys to

less. Okay? What I want you guys to realize is that the more expensive your program actually is, the more people will perceive that it's actually valuable, right? Um, people assume my

valuable, right? Um, people assume my stuff is valuable because it's 10K.

Imagine if I sold it for 2K. you'd be

sus because you'd be like, "Okay, there's so much stuff. Why is it only 2K? Why is it not 4K or 6K? Like, I can

2K? Why is it not 4K or 6K? Like, I can see someone charging X amount. Why is it not that?" And so, the whole goal with

not that?" And so, the whole goal with pricing is to get someone to be uncomfortable with actually paying you.

Um, if the guy if your prospect on a sales call when you price drop, if they're not saying it's a bit out of my it's a bit, you know, it's more pricier than I thought, then you're doing it

wrong. You need to kind of exceed the

wrong. You need to kind of exceed the expectations in the pricing point because that's what's going to get someone to realize like, hey, this is actually valuable. This program is

actually valuable. This program is actually really, really good because it's priced at this point. It's the

perceived value, right? A wine company basically put three cups of wine and they labeled each cup differently. The

first cup was labeled cheap. The second

cup was labeled medium. The third cup was labeled expensive. All right. They

put three cups and they told I think 50 people to test each cup. Okay. Now, they

had labels, right? Expensive, medium,

and cheap. They asked which which wine was better. And 95% of people said that

was better. And 95% of people said that the expensive one was the best. Now, the

catch was this was all the same wine. It

was all the same brand. It was the exact same wine p from the same bottle. But

90% of people said that the expensive one was the best. Why? Because of perceived value.

best. Why? Because of perceived value.

The more expensive your program is, the higher the perceived value of your program is. It just comes down to that.

program is. It just comes down to that.

So, we want to charge a premium price to attract premium clients and make more money obviously. All right? So, the goal

money obviously. All right? So, the goal is to be so expensive that a consumer must pause and think this can't be the same category of solution as everyone else, which makes you a category of one.

All right? Now, this is the value equation I

right? Now, this is the value equation I want you guys to understand. Dream

outcome times perceived likelihood of success divided by the time delay times the effort of sacrifice equals value. So

let's break down this entire equation so that you can actually implement it for yourself. The dream outcome is the end

yourself. The dream outcome is the end result actually meaningful to them. The

more meaningful the end result is the better. Okay, you want to make you want

better. Okay, you want to make you want to really sell this dream outcome. Now

the perceived likelihood of success, do they think they're actually going to succeed? So like I said, the done for

succeed? So like I said, the done for you aspect is going to really help with this, right? the coaching structure and

this, right? the coaching structure and the the when you build out your offer sheet that's going to really help out with this. So increasing these two

with this. So increasing these two things are great and time delay. How

long will it take to someone to get the final result that's you know that's also key in the value. If it takes a year it's not as valuable as something that would take 90 days. Effort and

sacrifice. What do they actually have to put on the line to achieve XYZ? What are

the additional costs? Now the goal is to get the bottom to zero. Decrease time,

effort and sacrifice. How can I make more convenient, seamless and less effort stuff? So again, this goes back

effort stuff? So again, this goes back to the done for you aspects. Making sure

that your program is actually really really good and actually increases the chances of your client succeeding inside your program because half of the work is already done for them. And then once you actually try to get the bottom to the zero, so once you actually decrease the

time delay and the effort and sacrifice, then we focus on increasing the top, which is the meaningfulness of the end result and the likelihood that they will succeed. It all goes hand in hand. The

succeed. It all goes hand in hand. The

more you can increase this, the better.

And the more you can decrease this, the better. Okay? That's how you want to

better. Okay? That's how you want to price your offer and that's how you make it really, really valuable. So, hope

this video was valuable. If you have any questions regarding pricing your offer, feel free to reach out to me. I want all of you guys to actually state what your offer is and drop your price of the offer along with your offer sheet in the

group chat and we'll actually give you feedback from everyone else in the community. Hopefully, this video is

community. Hopefully, this video is valuable and I'll see you guys in the next video. Peace. Yo, what is going on

next video. Peace. Yo, what is going on everybody? Hope all of y'all are doing

everybody? Hope all of y'all are doing well. Welcome back to the video. So, in

well. Welcome back to the video. So, in

this video, we're going to be going over how to gift wrap your offer and the final touches you should have to your program. All right. So, it's going to be

program. All right. So, it's going to be a very short video. I'm just going to say, you know, what exactly to include in this document and this deliverable sheet. So, what you want to do is once

sheet. So, what you want to do is once you have complete clarity on your program, you just want to create a two to three page document on what exactly your program includes. Now, you want to include the following categories in a

specific order. So, the first part

specific order. So, the first part deliverables. you know what exactly will

deliverables. you know what exactly will you deliver in your coaching program.

Second part, coaching structure. How can

they expect to receive support? How can

they expect to get the group support, one-on-one support, all that stuff?

Third proc third part, what is the process of this whole journey? You know,

what does it look like the first 20 days, 30 days or what are the steps that need they need to take to achieve XYZ?

Fourth part is the bonuses and the fifth part is the guarantees. And again,

bonuses, you want to talk in context of saving time and money, right?

Guarantees, you want to talk in in terms of like days and months. So, if you don't make back, if you don't make 3K in 30 days, then I'll give you a full refund, something like that, right? And

so, you want to absolutely fill out this deliverable sheet when you share your screen, when you show them what exactly your offer includes, you want to make them mind blown, right? So, go ahead, check this out. This is my sales master

accelerator. If you're in the program,

accelerator. If you're in the program, you've probably seen this already uh on the discovery call that we had, but it's a a good example. So, the outcome, what's the outcome? Scale your coaching

business to 50 to 100K per month by managing a sales team to solving bottlenecks in your salesunnel. And

these are a few deliverable rules that we have. Interviewing hiring qualified

we have. Interviewing hiring qualified uh appointment setters and closers, setting workflow and scripts, weekly group calls, making adjustments, blah

blah blah, right? And so a ton of a ton of all this and then um coaching structure. The process is simple.

structure. The process is simple.

There's a three-step process. The

onboarding, the management, and then the final touches and then also we have the bonuses. So the coaching videos via GHL

bonuses. So the coaching videos via GHL software, pre-loading landing page, blah blah blah. And realize how I have, you

blah blah. And realize how I have, you know, I save the time and the money in part of it, right?

and that's a 5k increase in my company blah blah blah all this stuff. I should add 500. I

don't know why it's not there yet, but you get the point. Make sure that you're adding, you know, the VA like the amount of time they save and the amount of money they save as well. Now, for the world class training, people pay 4,000 for this. So, I'm going to add that

for this. So, I'm going to add that right there. And then the guarantee is

right there. And then the guarantee is you get an unconditional 15-day money back guarantee. If you don't feel like

back guarantee. If you don't feel like it's good fit, then we can go ahead and cancel and you can get a full refund. If

you don't achieve 50K per month in our specific time frame, we will continue working with you until you do if you attend coaching calls blah blah blah. So

that's all I want that's all I want you guys to do. I want you to just create a document two page two to three page document. Write down the deliverables.

document. Write down the deliverables.

Write down the coaching structure, write down the process, the bonus, and the guarantees. And then when you're

guarantees. And then when you're pitching in a discovery call, you want to share your screen, talk to them through deliverables, coaching structure, and all that good stuff. and

then make sure that they can really understand how much value you're providing to them. All right, so that's about it. Hope you guys enjoyed and I'll

about it. Hope you guys enjoyed and I'll see you guys in the next video. Peace.

Yo, what is going on everybody? Hope all

of y'all are doing well. Welcome back to the video. So, in this video, we're

the video. So, in this video, we're going to be going over the bonus and guarantees portion. What the power of

guarantees portion. What the power of bonuses can really do for you and why you should include both a bonus and a guarantee in your offer to make it completely irresistible. All right, so

completely irresistible. All right, so let's go ahead and get started. The

power of bonuses in general, I'd say the value of bonuses should always be more than the core offer. And now there's a specific reason for this, right? If you

if you feel like the bonus is more than the offer, you subconsciously think that the the main core offer is worth way more than the bonuses. And so that subconsciously elevates the value of

that program. You know what I mean? And

that program. You know what I mean? And

so you subconsciously think that the core offer is more valuable than the bonuses. And you just need to tell them

bonuses. And you just need to tell them in context, not context, tell them in context, what will it do for them? How

will it specifically improve their situation? Would it be faster? Would it

situation? Would it be faster? Would it

be easier? Would it be less effort? You

have to kind of specify that in your bonus. So, going to give you a few

bonus. So, going to give you a few examples later on, but you also want to provide social proof and paint a very vivid image. And you must include

vivid image. And you must include money/times saved. That's what the bonus

money/times saved. That's what the bonus really is all about, right? Saving money

or saving time. These are the one of the two things and a general rule of thumb that you must understand when um implementing bonuses and guarantees is

tools and checklists are better than additional training. You can add like 21

additional training. You can add like 21 hours of additional closing training.

But if a guy has to put 21 hours into really understanding what closing is all about, then that's not really a bonus.

That's just more work to do. So, the

person will not really look at it that way as as if it can really help them, right? But if you get them a tool like

right? But if you get them a tool like maybe it's a go high level CRM, maybe three months off, that's $150 saved or $270 saved. Uh because that's a $90 per

$270 saved. Uh because that's a $90 per month subscription, you save 270, right?

Uh that would be a bonus and just kind of things like that. You want to always include a price tag to let them know what amount they're saving. and you want to solve problems that they will face in the future in this bonus section. The

reason why is because it implies that they're going to be successful. You want

to solve a problem that they're facing 4 months down the line if your program really didn't work, right? And it

implies that they're going to be successful and it increases conviction and perceived likeliness of success completely subconsciously without having you to pitch, you know, like a crazy

offer or whatever. It's just a bonus, right? And it increases conviction. It's

right? And it increases conviction. It's

it's amazing. So you should definitely do it. And so a few bonus templates like

do it. And so a few bonus templates like I said these are the examples. So one

one way you can go about it is only people who sign up for my XYZ program will have access to bonus one 2 three that are never for sale or available anywhere else through this program. If

you buy that's the first one. If you buy today I'll add on XYZ bonus that normally cost $1,000 for free. I do this to reward action takers. Now you want to be very careful. You want to be very

careful with how you kind of word um the structure when you use this bon when you kind of pitch the bonuses because this may be a bit pushy. But if he's understood that you know it's very very

scarce and he understands that your product is high in demand then saying this would make sense right. But again

part of closing is reading and reacting.

This may work on some people but it may not work on others. Same way same with this you know it may work with some people but it may not work on others. So

you have to read the client, understand what is the best way to phrase your bonus. And a few examples of bonuses

bonus. And a few examples of bonuses that you can put for every single person is, you know, something like this. So

pre-loaded landing page with our exclusive templates. So it could be a

exclusive templates. So it could be a website, right? Helping them build a

website, right? Helping them build a website. So website 5k increase in my

website. So website 5k increase in my revenue for my company. That's a social proof. So I attach a social proof with

proof. So I attach a social proof with this specific bonus and I also add the price uh that is usually charged for the exclusive templates. All right. Access

exclusive templates. All right. Access

to go high level and sales CRM and software. The pro version is $200 a

software. The pro version is $200 a month. So they're basically saving $200

month. So they're basically saving $200 a month. Keep track of sales. Increase

a month. Keep track of sales. Increase

in total revenue. Made 13.4K cash collected in one day with the sale CRM just simply by following up with everybody and making sure that everyone's on the same page. Third one

is tech support for your clients three to four hour three to four hours a day.

So, you know, if you integrate ManyHat or a chat bot that can help with, you know, client fulfillment and getting their clients questions answered, then you can save time with automated

response to frequently asked questions and this is saving them 3 to four hours a day. So, realize how in a bonus

a day. So, realize how in a bonus section I included a price tag. I

included time saved, you know. So, you

must tell them in context what exactly your bonus is helping them with and that will allow them to really understand it.

So yeah, that's the bonus part. Let's go

ahead and look into our guarantees. So

the power of guarantees. Guarantees are

a huge selling point and especially if you are, you know, you kind of figured out your offer, you know what you're selling, you're very confident, a guarantee is going to push a lot of people over the fence to buy. And the

reason why is because people think in general it's too risky to buy from a online program and you just want to use a guarantee to push people over the fence, right? The idea of it being zero

fence, right? The idea of it being zero risk appeals to every person. So you

must utilize that. But to utilize it, you have to be bold about your guarantee and you have to own your position, right? You can't have a weak guarantee.

right? You can't have a weak guarantee.

You can't have a guarantee that you know it's just it doesn't sound confident. It

doesn't sound convincing. You have to be bold about it. And once you go with it, you got to stick with it. All right? So

own your position. These are the different types of guarantees that we have. Unconditional guarantee. So,

have. Unconditional guarantee. So,

uncond unconditional 30-day money back guarantee. No questions asked. It just

guarantee. No questions asked. It just

shows the insane amount of confidence in your h you have in your product. All

right. No person in the right mind who's selling a scam would do this unconditional guarantee. So, that gives

unconditional guarantee. So, that gives the client a sense of like, hey, you know, we're here for you. If you're not confident in our product, then we can give you a refund. It gives him that

option. And some people think, you know,

option. And some people think, you know, maybe it's like is is not good to give unconditional guarantees because people can, you know, take take advantage of you. If you if you're scared of that,

you. If you if you're scared of that, then you're not looking longterm. You're

generally not looking longterm because it's calc it's a calculated risk. The

more people that are attracted by this unconditional guarantee compared to the one or two people that ask for a refund is better is way better in the long run, right? So, you kind of just got to look

right? So, you kind of just got to look at the trade-offs. Is it worth it to work with someone that wants to take back the money after 29 days and just not work with you? No. But at the same

time, you wouldn't want to work with that person long term. So, why would you keep his money? You know what I mean?

So, you just kind of have to look at it that way. And in the long term, you're

that way. And in the long term, you're going to make more money with this guarantee, right? So, second one is

guarantee, right? So, second one is conditional guarantee. If you don't

conditional guarantee. If you don't achieve X and Y time, we will continue working with you until you do. if you

attend the coaching calls, if you watch the video modules, blah blah blah, it's a safety net for the client without the option to refund. So, if you don't if you don't want to give the your client any chance to refund and you know, give

him back the money, then this is the way to go. It's a safety net for the client

to go. It's a safety net for the client without the option to refund, but the client is in a way safe because you going to be working with him until he achieves x amount of money, right? Or x

x goal. Last one is anti- guarantee.

Now, this is I I wouldn't suggest it for anyone below 100K, but if you if you try to implement it, you could it may work, but it's anti-garanty. So, you just say that we're so good in this market that

we don't need a guarantee, so take it or leave it. This is one of those

leave it. This is one of those guarantees. It's like it's like a [ __ ]

guarantees. It's like it's like a [ __ ] you guarantee. You know, if you don't

you guarantee. You know, if you don't want it, [ __ ] you. You know, go on your way and buy something else. Um, this is for the companies that really have an insane amount of leverage, an insane amount of social proof, and you can

leverage this guarantee. But for the majority of us that are under 100k per month, we got to use these two. All

right? And so option the why the reason why guarantees are so useful is because you can say this. All right? Option one

is zero risk, but it will not get you to where you want to go. Option two is zero risk, but will likely get you to where you want to go. See the difference? Option one is

go. See the difference? Option one is you leaving this call without investing into us. and it's zero risk, but it will

into us. and it's zero risk, but it will not get you to where you want to go.

Option two is investing into us with this guarantee in place so that it is zero risk, but will likely get you to where you want to go. Say that [ __ ] I promise you the client will buy. All

right? If you pitch a per if you pitch the program and you did your job and you know how to structure discovery calls and all that and you say this pitch right here, there's no reason why a client shouldn't buy, which is why guarantees are so useful, right? And

again, like I said, guarantees are calculated risks. in the long run, they

calculated risks. in the long run, they will always pay off. And if you're scared of implementing an unconditional guarantee, then you're just simply not confident in your product enough and you need to add more value, right? Add more

value to the point where you can literally say with your chest that if you don't like the program, get a full refund. That shows an insane amount of

refund. That shows an insane amount of confidence and you need to have that in order to really really sell your product. All right, so that's about it.

product. All right, so that's about it.

That's all I have for the bonus and guarantees. If you guys have any

guarantees. If you guys have any questions, as usual, go ahead and reach out to me um on Slack or any platform that you find me. And yeah, I'll see you guys in the next video.

Peace. Yo, what's going on everybody?

Hope all of you are doing well. So, in

this video, I'm going to show you how to actually build an offer pitch deck that you can actually present to your potential prospects at the end of your sales call. Now, the reason why we want

sales call. Now, the reason why we want to do this is because once we've actually got our client in an emotional state, we want to seal the deal by actually talking about the logistics and the logic behind this whole purchase and

the decision for him to actually buy your program. All right? And the whole

your program. All right? And the whole premise of this pitch deck is to make him realize that it's not just a great decision for him because it's going to get him out of his situation. It's a

great decision because this is the best process and this is the best fit for him to actually get from his current state to his desired state. All right, so let's go ahead jump right in and look at

what we have in this offer pitch deck.

Now, this is the final touches, right?

This is what you will build after you've built out everything. And so, once you have complete clarity on your program, you want to create a two to three page document of what exactly it includes.

And you want to include the following categories in this specific order order.

All right? So, you want to go over the deliverables, the coaching structure, the process, the bonus, and the guarantees. and you want to actually

guarantees. and you want to actually stack the hell out of this um Google Doc, okay? You want to make him realize

Doc, okay? You want to make him realize like, yo, this is insane, you know? And

then when you price drop, he's going to be like, okay, this is absolutely worth it. Whip out whips. He whips out his

it. Whip out whips. He whips out his credit card and he just pays you on the spot. That's the entire goal with this

spot. That's the entire goal with this pitch, like to make it realize to make him realize that, okay, yeah, he's emotional, but this is also a great decision because it logically makes sense and this is exactly what he's

looking for. Okay. When you put

looking for. Okay. When you put everything in one dock and you just give it all to him and you shove it in his face, you make him realize like, "Holy crap, this is a lot of stuff." And when you say that the price is like 510K or

whatever, they're going to be like, "It's a no-brainer cuz there's so much in this program. There's so much value."

And it just depends on how you stack in.

I'm going to teach you how to stack it the right way. So, the first thing you want to do is actually write out all the deliverables and what a client would actually get if they join your program.

So, I'm going to actually reference my own program and what my deliverables look like. So, you can see what it looks

look like. So, you can see what it looks like for yourself. So, my deliverables, it was a done for you system. Um, so the entire sales CRM, notion sales script, SL channel automations, all that good

stuff. The offer blueprint, how we teach

stuff. The offer blueprint, how we teach you how to build a completely irresistible high ticket offer by giving you our offer blueprint and non-stop consulting. Teaching you how to go

consulting. Teaching you how to go viral, ads, sales assets, training protocol, teaching you how to get a sales team up and running. So the entire thing, right? And I mentioned

thing, right? And I mentioned specifically what they'd get in here because you want to actually get them to realize that, you know, you don't want to just be vague with the literables.

You want to actually go into specifics on what they would get. Okay? So this is very very important. Making sure that you actually talk about what exactly they would get and just stacking it. You

want to have at least like five to seven here. And yeah, this is probably the

here. And yeah, this is probably the most important part. So the second part is actually the coaching structure and how you actually receive support in the program and what this entire process looks like from the going from the

current state to the desired state. So

going back to my program, I'll show you what my coaching structure looks like.

I've obviously went above and beyond. Um

you guys know me. Um step-by-step

videos, weekly group coaching, one-on-one services. I don't have to

one-on-one services. I don't have to explain that. You should know that by

explain that. You should know that by now. You can kind of follow the same

now. You can kind of follow the same structure. I wouldn't recommend changing

structure. I wouldn't recommend changing much cuz this is like the perfect coaching structure. of I've researched

coaching structure. of I've researched over a hundred different programs. This is the best coaching structure, all right, to have every single one of these. And then I actually went a step

these. And then I actually went a step beyond and added these two, which is weekly action items. So we give you fresh action items every single week that you can focus on so you can focus on execution. So you know, this is just

on execution. So you know, this is just giving them an idea of how much clarity they'll have in the program. And you

guys should know what this is by now.

And so you guys could add this in your program if you'd like. And then

one-on-one check-in calls. You guys all get 60 days of weekly one-on-one check-in calls to make sure you're on track to hit your goal. That's also how they receive coaching and then access to my network of experts. So, my creative

director, my sales manager, my systems guy, everyone that has a proven track record is in here. All right. So, yeah,

it's just a lot of a lot of coaching.

And the thing is, every person is different. So, you need to customize

different. So, you need to customize your coaching program to fit introverts, to fit extroverts, to fit people that are in between. And so, if someone doesn't like group coaching, they get one-on-one. They get weekly check-in

one-on-one. They get weekly check-in calls, they get weekly action items. If someone likes, you know, talking to others, then they get group coaching. If

someone likes learning the information by themselves, they get video modules.

So, you want to make it so that every single person uh is accounted for and you know they can actually make the best use of this program. All right. So, this

is a coaching structure that you can follow. Now, the third one is the actual

follow. Now, the third one is the actual process. What are the different phases

process. What are the different phases in your program and how they actually go from the current state to the desired state? That's what you need to go

state? That's what you need to go through. So, this is my process. The

through. So, this is my process. The

phase one is all onboarding stuff. Join

the community and then we establish the foundation. We build your sales assets.

foundation. We build your sales assets.

We hire out your team. We do the content accelerator stuff and then the consulting support. So just breaking

consulting support. So just breaking down the phases and then talking about specifically like what week you do each thing in. And just giving them a lot of

thing in. And just giving them a lot of clarity on how this looks like because if you have too much deliverables going on, they may be like, okay, how am I going to do this? And then you want to break it down in a more digestible

manner in the process so that it makes sense for them. Okay. So, everything

builds off top of each other. Sometimes

I actually show them the 90-day road map that I have here just to show them how specific we go into. And yeah, it's just really, really cool stuff. All right, so that is the process. Now, for the

bonuses, this is one of the most underrated parts. I'm sure you guys have

underrated parts. I'm sure you guys have already watched the bonus guarantee section, so you guys should know exactly what to add in here. I'm going to run you guys through my personal bonuses.

So, we have exclusive systems, which is the plug-and-play landing pages, email sequences, nurturing processes, all that good stuff. World class sales training,

good stuff. World class sales training, so access to over 40 plus in-depth video modules for sending closing, sales team marketplace, hire our train appointment setters, va marketplace, hire our train

VAS, content editors marketplace, use our in-house content team, and all that good stuff. So yeah, you just want to

good stuff. So yeah, you just want to stack up the bonuses and make sure that this part is really really stacked because the more valuable your bonuses actually look, the more valuable your actual program will be, right? If

someone would actually pay 5K for your bonus, then they'd probably pay 10K for your offer. That's the subconscious

your offer. That's the subconscious behind it. And this is in 100 million

behind it. And this is in 100 million offers. You want to make your bonuses so

offers. You want to make your bonuses so good that people think that could be a program in itself. What I have right here, this could literally be a program.

Like people would literally pay $5,000 for a marketplace for VAS, sales teams, editors, and then world-class sales training, exclusive systems. People would literally pray more than 5K for

this. And so your prospects will think,

this. And so your prospects will think, if this is just a bonus, then what's actually in the program? That [ __ ] must be super super valuable. That's your

subconscious thought. And you really just want to understand this concept so that you realize how important the bonuses are. Now, after the bonuses, we

bonuses are. Now, after the bonuses, we have your guarantees. This is where we actually write down your guarantee that shows your confidence in your program.

and it's going to push people over the fence to buy your stuff. So, some

coaches actually do say that, you know, guarantees aren't necessary. And yes, I agree to a certain extent, but if someone's on the fence and they don't know whether or not to invest, having that guarantee in in place actually just

assures that assures the client that he is safe, that he's in good hands because it shows the amount of confidence you have in your product. If you don't have a guarantee, it's just a lack of confidence. Unless you're the authority

confidence. Unless you're the authority in the space, then you don't need one, right? Unless you're Iman or you know

right? Unless you're Iman or you know someone that's huge that has a huge brand and authority, you don't need a guarantee. But chances are you're just a

guarantee. But chances are you're just a regular coach. You're nothing special

regular coach. You're nothing special right now at least. And you need a guarantee in place to push people over the edge and show people that you are confident. So this is my guarantee. If

confident. So this is my guarantee. If

you don't add an extra 20k to your revenue in our specific time frame, we'll give you a full refund, sending you an extra $1,000 and continue working with you until you add an extra 20k if you attend coaching calls, watch video

modules, etc. Now, this is an extreme, right? This is an extreme. I'm not

right? This is an extreme. I'm not

telling you to give a full refund. It

could be if you don't achieve this result in 90 days, then I'll work with you for free until you do. That is a great gu guarantee, right? You don't

need to go as far as me where I'm giving you a full refund, extra $1,000, all that stuff. That just shows when people

that stuff. That just shows when people hear that, they're like, "Damn, this guy's really confident in this product."

And that's the mindset I want people to have cuz I'm not going to give anyone a refund first of all because if you actually attend all the coaching calls, watch all the video modules, and do

everything I say, it's impossible not make an extra 20k. So this guarantee is almost like a way for them to realize my confidence. And it's almost impossible

confidence. And it's almost impossible for someone to actually get a full refund because if you did, if they did listen to my advice, if they did attend all the coaching calls, if they did do

all the video modules, 20K is so easy.

It's ridiculously easy, right? So, the

more absurd and the more crazy it is, the better. I'm not telling you to go as

the better. I'm not telling you to go as far as me, but you know, having a guarantee in place like this or maybe even just working with you for free until you hit the desired result. That

guarantee could work as well. All right,

so what I want you to do is go to this doc and click on this specific link.

It'll bring you to offer sheet template.

You just want to make a copy. Um, change

it to your name and then put your color code. And yeah, this is where you build

code. And yeah, this is where you build out your offer sheet. Hopefully this

whole video makes sense. Pretty short

video, very, very straight to the point.

If you have any questions about building out your offer sheet, feel free to reach out to me. And I want you to really spend time actually building out this offer sheet cuz this is going to be very, very valuable and it's going to be one of the best assets you have to actually sell your program on these

sales calls. All right? I'm actually

sales calls. All right? I'm actually

going to review every single one of you guys' offer sheets at the end of this offer mastery video module. So, make

sure you actually do a great job of writing out the deliverables, writing out the coaching structure, writing out the process, everything. make sure it's all good. If you have any questions, as

all good. If you have any questions, as usual, shoot me a DM on Discord. I'll

get back to you. With that being said, I'll see you guys in the next video.

Peace. This next phase is the cash injection series. And this is going to

injection series. And this is going to show you how to sign your first 5 to 20 new clients in the first 30 days of implementing these strategies. If you do this right and you follow all the steps, you'll easily be able to collect minimum

5 to $10,000 for your offer and be able to get people interested in what you have to offer. Now, this is the fun part of this video where you'll be able to start generating sales. So, I want you to get your notepad out, get your pencil out, and really pay attention because

I'm going to show you how to sign your next five new clients in the next two weeks. Yo, what's going on, guys? Hope

weeks. Yo, what's going on, guys? Hope

all of you are doing well. In this

video, I'm going to show you how to get a nice cash injection into your business by reviving past leads that have not bought from you. It's a very, very simple video, um, very, very actionable video on what you can do to actually

generate a few sales right now. So, make

sure you actually watch this video and then go and implement exactly what we tell you. All right, let's go ahead jump

tell you. All right, let's go ahead jump right in. The goal is to look through

right in. The goal is to look through your past clients that booked a call with you but did not buy. And here's

what's going to happen. All right,

chances are they're probably stuck at the same spot. And if reach out to them, they'll probably close for a nice paycheck. These are the lowest hanging

paycheck. These are the lowest hanging fruit, so these are the easiest sales to make. And we want to get cash in your

make. And we want to get cash in your business ASAP. Whether that's to use

business ASAP. Whether that's to use into paid ads, whether that's to use to make back your money that you invested, we just want to make back your ROI as soon as possible. And doing this is going to help do that. Okay, so the

process is very, very simple. All you're

going to do is go to your Calitely, go high level or wherever people schedule calls you, go to that website and look at the past calls in the last 12 months and reach out to every single one of them through Instagram. Now, there's one

or two things you can do. The first

thing is actually going to their Instagram and replying to their story.

This is the first option, okay? replying

to their story and just saying like, "Oh, maybe it's a story of a view or something or scenery." Say, "Oh, this looks amazing. Where is this?" It's a

looks amazing. Where is this?" It's a very, very subtle and easy way to slide into the DMs and actually spark up that conversation again because chances are they're going to know that you're going to try and sell them something. So, if

you swipe up to their story and talk about something that's completely unrelated to, you know, the business and what you guys talked about previously on your last call, then they're going to reply. The goal is to just get the first

reply. The goal is to just get the first reply and then we slowly spark up the conversation and then you know bring it back to the business and how his business is doing and everything. Okay,

that's all we want to do. Now, this is the first option and you always want to try and reply to the story if possible.

If they don't have a story, then what you could do is send a voice note and you want to send a voice note so that you can actually make it extremely personalized and increase the chances of them responding to you. So, record your voice saying, "Hey, it's been a while

since we last spoke. Hope everything is going super super well for you and hope you're having a super blessed day. Just

wanted to kind of reach out and ask what what have you been up to? How's

everything going for you? And yeah, it would be great to reconnect, brother.

You want to say something like that and you don't want to have any incentives.

Oh, did you do this XYZ blah blah blah.

No, just have a subtle introduction and reconnect, rekindle that fire and then just have a small conversation on whatever he says. So, whatever he says, just kind of talk to him about that thing and just ask how he's doing,

whatever. And then you want to say,

whatever. And then you want to say, "That's awesome. Did you manage to

"That's awesome. Did you manage to achieve your desired goal? Okay, now

this is going to actually lead back to the actual reason why you reached out to him. And you don't want to do this like

him. And you don't want to do this like too early on because that's going to just make you seem super salesy. You

don't want to come off as salesy. You

just want to come off as genuine and trying to help the guy. Okay? So ask him if he achieved his desired goal. If he

said no, then you want to act shocked and in this in disbelief. Now this is where you actually really really get him to be interested in what you have to sell again. Okay? You don't want to say

sell again. Okay? You don't want to say you want to hop on a call to see how we can help you with this. Do not say that.

You want to act shocked because let's say you reached out to someone um that you had a call with 6 months ago, right?

6 months ago and he says that he still hasn't achieved his goal, right? Damn,

how come, brother? What happened? Or

whatever. And you want to make him realize that he [ __ ] up because he didn't invest in you in the first place.

That's why you want to act shocked.

That's why you want to be like, oh wow, how come? That's why you want to be in

how come? That's why you want to be in disbelief because that's what's going to get him to realize that, hey, I should have invested in this guy to help me solve this problem because here I am six months later and I'm stuck at the same

exact place. That's the mindset we want

exact place. That's the mindset we want to give them basically. All right? So,

they'll explain blah blah blah and if they don't say the obstacle, then say this. What's stopping you from achieving

this. What's stopping you from achieving goal? Now, obviously, you want to add

goal? Now, obviously, you want to add like some stuff in front depending on the context or whatever. This is just a general like structure you can follow.

Again, with everything I show you guys, don't copy paste. Please, please,

please, please. This is just a structure that you guys can follow and a framework that you guys can use, okay? But don't

actually copy and paste these word for word. It's not going to work. You just

word. It's not going to work. You just

have to be genuine and actually care about the client. So, you want to ask what's stopping them from achieving that. And then if they do say their

that. And then if they do say their obstacle in the in the whole thing, then you can just skip this question and you can propose a call. And then you can just say, "Honestly, we'd love to see if we can revisit the convo we had last

month or year and see if we can help you solve problem to achieve goal. Don hop

on a call to discuss more details." And

this is exactly how you revive past leads that didn't buy from you to get a lot of cash up front and a nice cash injection into your business. A lot of people don't do this. A lot of people don't do this. They think that the sales

that they didn't close are just lost sales. No. If anything, these are the

sales. No. If anything, these are the best type of leads to reach out to because they were the closest to buying in the past.

And if you're stuck in the same situation, you can make them realize that they need your stuff now more than ever. And it's almost like 100% close

ever. And it's almost like 100% close rate if you frame this right and you make them realize that they messed up because they didn't invest in you earlier on. Okay? So again, don't follow

earlier on. Okay? So again, don't follow the script word for word. This is just an example. The most important part

an example. The most important part about everything is that you trust your gut and genuinely care about the client and don't come across so salesy. Like I

said, this is as good as it gets. Um,

again, being the most important part is just being genuine and actually caring about the client and then they'll be able to see that and they'll book a call with you. If you only have the attention

with you. If you only have the attention like money, money, money, they're not going to book a call with you because they know your intentions, you're trying to sell them, they're going to leave you unread. It's very, very careful with how

unread. It's very, very careful with how you approach this because these are your best leads that you can talk to and the most likely leads that will buy from your program. All right, so hope you

your program. All right, so hope you guys found value from this video. If you

have any questions regarding how to actually revive past leads and reach out to these prospects, feel free to drop me a DM on Discord. That being said, I'll see you guys in the next video.

Peace. Yo, what's going on guys? Hope

all of you are doing well. So, in this video, I'm going to be going over the exact story strategy that I implement to make a [ __ ] ton of money with Instagram.

Okay, this is probably like 90% of how I made money on Instagram. It's not

through reals, it's not through all that. Obviously, the reals help and

that. Obviously, the reals help and everything, but the main way that I get people in the pipeline and that actually reach out to me is through Instagram stories. It's a complete game changer.

stories. It's a complete game changer.

So, I'm going to show you exactly how to do it, how you can replicate the same success that I've had and just show you everything and, you know, not even hold back anything. Okay? So, I call it the

back anything. Okay? So, I call it the 10K story strategy because usually when I launch a CTA, I make 10K per CTA.

Literally, I'm not even kidding. Okay?

The goal of this is to build trust with your audience through your stories and have two CTAs throughout the week to generate inbound leads you can sell to.

This is by far the most underrated way to generate sales on Instagram. If

you're not following a consistent content strategy for your stories, you're missing out on a lot of money.

So, one thing I need you guys to know is that you guys can watch this video and you can find it valuable, but if you don't [ __ ] implement it, I'm going to kill you because you can make so much money with this strategy if you just

implement it. It's so easy to implement.

implement it. It's so easy to implement.

so easy and yet nobody does it. So don't

be one of those guys that just watches it and say, "Oh, it's so valuable." No,

I want you to actually watch it and implement. Okay, so this is what we're

implement. Okay, so this is what we're going to have. We're going to have a story strategy for each and every single day of the week. And yeah. Okay, we're

just going to go through it. So on

Monday, you want to post a result one of your clients got and a hard CTA to DM you. We're going to start every week off

you. We're going to start every week off with a hard CTA. Simply post the client result, then follow it up with, I'm looking for five people that want to achieve this art goal and X days the word now. not send any more details.

word now. not send any more details.

There's a lead to a ton of inbounds coming in to start off a week and it's just really, really good. Okay, so a simple one is something like this. So

one of my clients, Natt, I just showed all this. So I obviously a great result

all this. So I obviously a great result and then the next story I'd post is basically I'm looking for five people that want to achieve desired goal in X days just like that. Dave me the word

now and I'll send you more details.

Boom. Ton of inbounds. Okay. Now,

Tuesday, we're going to provide value and help them realize why they have not achieved their desired outcome. Okay,

the goal is to really dig into the pain point and make them realize that they need to change. So, this is an example that we're going to post. And the reason why we want to be very very like crazy

on just, you know, nurturing like crazy is because we can't post CTAs all the time. If you only post CTAs on your

time. If you only post CTAs on your story, yes, you'll make a ton of money, but at the same time, people will be almost like immune to your story where they just look at your story like, "Uh, here we go. another CTA. So, you always

want to mix it up. Okay, you always want to provide more value than the than you want to give more than you take, basically. And this is giving. Okay, so

basically. And this is giving. Okay, so

let's recap. We're going to provide value, help them realize why they have not achieved their dream outcome. So,

this is what I'd say. 90% of coaches think they can scale up organic content strategies. Honestly, the worst advice

strategies. Honestly, the worst advice in the online space. If you have an offer, you just struggle finding the right clients. You don't need to do

right clients. You don't need to do this. You don't need to post more

this. You don't need to post more content. You don't need to do more cold

content. You don't need to do more cold outreach. You need to run paid ads to

outreach. You need to run paid ads to get your ideal clients looking at you.

It's as simple as that. That's what the biggest inflow businesses don't tell you. Even the guys with millions of

you. Even the guys with millions of followers spend time tons on paid ads.

What makes you think you can rely on strictly organic? So, the goal of my

strictly organic? So, the goal of my stories is actually to break their limiting beliefs that are stopping them from buying my program. I need to break their limiting beliefs and instill new ones that allow them to realize, hey,

you know, I I I I want to I need to think this different way for me to buy this program, right? So that's why understanding market research is so important because what that allow you to do is fully grasp and understand that

hey maybe it's not that my marketing sucks, I just don't fully understand them. The more you understand your

them. The more you understand your clients, the better you can market to them. And that's why you need to figure

them. And that's why you need to figure out what's stopping them from buying your product and what new beliefs must they have in order to buy a product. And

so I made them realize, hey, like organic isn't enough. You don't need to post more content. You don't need to do more cold outreach. And that's what all of my IU clients are being told to do. I

told them a new thing, a new opportunity that you need to run paid ads and I picked their interest, right?

So now they're interested. Now on

Wednesday, once we actually break their beliefs and all that and we instill new ones, we're going to actually just get them to like this, right? On Wednesday,

you're going to talk about a personal story that will inspire your audience.

Could be a future goals. It could be a story when you dropped out of college, you went all in on your business, whatever it could be. This is an example that I shared the other

day. It's very simple, right? I've

day. It's very simple, right? I've

always wanted a Rolex. It's been my dream watch since I was 16, 15 years old. And I I I wrote this on my story. I

old. And I I I wrote this on my story. I

always wanted a luxury watch from the but the first one I get is not going to be a gift from my parents. I want to actually earn it instead of it being handed to me. I'll buy that [ __ ] my own money. That's what will make actually

money. That's what will make actually make it meaningful. Setting a goal to hit and attaching a reward to it is something that makes this journey so damn fun, right? So, I'm almost getting them to realize that, hey, you know, I'm

putting this out in the world. this is

my goal and then when I achieve it, they're going to be like, "Damn, I remember when Suie posted about that Rolex like eight months ago and he actually did it and people will be just involved in your journey." That's what

you want. You want people to just fall

you want. You want people to just fall in love with your journey and almost like your path that you take from A to B. And when they notice that you're just

B. And when they notice that you're just getting closer and closer to this goal, they're like, "Damn, I want to join this guy. I want to be part of his journey. I

guy. I want to be part of his journey. I

want to be part of his, you know, documentation and everything." Boom. You

got him. Right. So when I get that rolling, I know a lot of people are just going to DM me like, "Bro, I remember that story blah blah blah when you talked about this." That's what it takes. You have to post this [ __ ] You

takes. You have to post this [ __ ] You have to show the personal side of you.

Okay? So that's what you want to do on Wednesday. Thursday, post your own win.

Wednesday. Thursday, post your own win.

You can show a payment screenshot workout that you did or anything personal, right? Don't just show all

personal, right? Don't just show all your client wins. Post some of your own wins as well. It's great that you can help your clients do it, but can you do it for yourself as well? That's another

thing, right? You you got to know that you still got it. Even though you're a coach now, you still got it, right? And

so this is a nice one. End of the month with a cheeky 25k cash and 44k rev. Um, blah blah blah. Great new

rev. Um, blah blah blah. Great new

strategies, whatever, all that stuff.

And just being relatable, right? Being

able to pay for the entire trip by myself, spend money to buy what I want.

One of the best parts about making money online as a 18-year-old, blah, blah, blah. Treating money like a tool has

blah. Treating money like a tool has been something I've learned in 2024, and possibly one of the best things I've used to grow my business. Spend more and make more, right? posting a win and then adding like my own kind of personal touch and stories that I've learned.

Just showing people that, hey, I'm a human, too. I'm learning. I'm I'm

human, too. I'm learning. I'm I'm

growing and everything. That's what you want to do. Okay. So, Thursday is just kind of showing yourself and posting your own way and showing that you know exactly what you need to do and you can actually achieve results on your own.

Okay. Friday, you want to post a soft CTA for people to DM you for a free resource. This is a less indirect way of

resource. This is a less indirect way of getting people to DM you about being salesy. Okay. Very, very simple. All you

salesy. Okay. Very, very simple. All you

want to do is just kind of just post like a say, "Hey guys, film the free 20-minute training video. I go over the exact appointment setting and salesunnel that I've done to help my clients achieve over a million dollars in client

sales. DM me the word training and I'll

sales. DM me the word training and I'll send this free video training over to you for free. It's a soft CTA, but we can use a freebie script to convert them into a book call." Okay? So Monday hard

CTA Tuesday Wednesday Thursday nurturing, and then Friday soft CTA, and then Saturday and Sunday is just coming up with your own ideas, right? That's

what I want you to do. I'm not going to give you a thing to do every single day of the week because that just makes it rigid and it just makes it less genuine.

This is a story strategy that I want you to follow, but eventually I want you to be able to create your the habit of just posting your own stories so that it's just more genuine, right? So, I'll show you an example of just a story that I

posted like just this, right? Showing

food and stuff and maybe providing value, showing me working out, me playing basketball or providing more value or whatever, whatever it is, right? The point is to be flexible. And

right? The point is to be flexible. And

this structure I gave you right here is great, but I don't want you to follow it to a te. The goal is for you to actually create the habit of posting stories that constantly nurture your audience. So,

when you do post CTAs, you get a influx of inbound leads. So many of you guys just post reals and you expect it to work. No, you actually need to do

work. No, you actually need to do stories and everything. Okay, so I hope this video is valuable. I hope I give you some insight on the type of stories you should post and everything. And the

goal is just to make it a habit so that you don't even follow a structure. I

don't follow the structure. I used to follow it, but I came up with my own structure that fits me and is more genuine to me. Okay, one of the most underrated ways to make money on Instagram. If you're not doing it,

Instagram. If you're not doing it, please implement it. I promise you it's going to be a game changer. And yeah,

implement it. If you guys have any questions, feel free to hit me up on Discord. I'll get back to you with all

Discord. I'll get back to you with all the details, all the answers. With that

being said, I'll see you guys in the next video.

Peace. Yo, what's going on guys? Hope

all of you are doing well. So, in this video, I'm going to be going over the exact retargeting ad you should run.

Give you all the scripts, the frameworks, and everything you need to actually launch a successful retargeting ad. And this is going to be a very, very

ad. And this is going to be a very, very useful video for some of you guys, especially if you have a large audience.

Okay, so this is the first ad you majority of you guys should run. Okay,

and the reason why is because we want to get a few sales through the door. So

once you get those, you know, maybe two sales for 3K, you have 6K and now we can spend that 6K on ad spend to colder audiences. All right, I'm going to break

audiences. All right, I'm going to break down everything, make sure you guys understand the entire process. So let's

go ahead and run through it right now.

So the goal of B retargeting ads is just to get more conversations in the pipelines that could convert to sales.

Okay, so you don't really want to spend too much money on regular ads. You want

to spend like $50 to 100 per day. With

this one, you only want to spend like $10 to $20 per day on ads the next 7 days and run your freebie script. Okay,

this could be extremely profitable because it re-engages lost leads. This

is especially good if you've been selling your offer for some time now because what this means is there are going to be people that haven't bought from you but are still following you and still engage with your content. They're

going to see this ad. What this ad is going to do is tell them to DM you a keyword and that's where you spark the conversation and revive the lead.

Probably have a few dead leads, maybe 10 or 20 dead leads and all that. Imagine

just four or five of them convert. Boom.

You know, it's just a really really good strategy for you to start off with ads and everything. And what you want to do

and everything. And what you want to do is you don't want to run this like 24/7, right? You don't want to run this all

right? You don't want to run this all the time. You only want to repeat this

the time. You only want to repeat this every one or two months. So, as you grow. So, it works best at the end of

grow. So, it works best at the end of months after you gain some new followers and new eyeballs and you can launch this retargeting ad to target them and just make sure that they know that, hey, I'm

not as freebie. Hit me up. We'll get you sorted all that stuff. Okay. Now, the

key point here is that we will get them to reach out for a freebie so that we can start a conversation with them in the DMs. Now, to actually make this retargeting ad work, what you want to do is you want to offer a freebie that your

ideal clients want. So, make sure they actually want it, right? actually do

some market research of your existing clients. And this is very important

clients. And this is very important because what you'll realize is that if you just kind of guess, you play the guessing game and you think that they want this freebie, but in reality, they don't, the retargeting ad won't hit. But

if you make sure that hey, you know, you ask your clients and say, hey, would this interest you? Like, would you want something like this? And if they say yes, then that's how you know you got a killer freebie. Okay? So, make sure that

killer freebie. Okay? So, make sure that they actually want it. Now, this is an example that I've run for my own offering that I've already made like a few sales off of. All right? So, if

you've been watching my content and you haven't scaled past 20K per month, I want to give you something. It's a

two-step appointment setting funnel that made me and my clients over a million dollars in client revenue. Me and my clients book three to five calls per day with this funnel and with just one to two hours per day in the DMs. If you want this exact plug-and-play appointment setting funnel for your own

business, then D me the worst setting.

I'll send it to your DMs. All right, let me delete this real quick. But it's so simple. It's so simple. It's so short.

simple. It's so simple. It's so short.

It'll probably take you 20 seconds total to like film everything and all that.

And it's just so so clean. Okay, I'm

going to link below an example to the actual I create that I launched and you'll be able to see like how I say the edits that I have and everything. The

edits are important as well, but this is the general rule of thumb. It's

extremely simple. Okay. Now, this is the template you want to have. I've just basically made it so

have. I've just basically made it so easy. So, all you have to do is just

easy. So, all you have to do is just change the ones and caps. So, if you've been watching my content, you haven't achieved desired outcome. I want to give you something. It's the unique mechanism

you something. It's the unique mechanism that allowed me and my clients achieved desired outcome. me and my clients

desired outcome. me and my clients achieve desired outcome too with with this all while you know having a benefit. If you want the exact unique

benefit. If you want the exact unique mechanism for yourself then Dave me the word keyword and I'll send it to your DMs then you want to send in the actual thing. Okay, let me show you my freebie

thing. Okay, let me show you my freebie so you guys can understand it. So, this

is what it looks like, right?

Plug-and-play setting funnel. It's a

notion page. And so, I just send them a notion page, many chat animation. Boom.

Um, they get the B TOC inbound. So, I

actually give them like a really good resource, right? The more valuable your

resource, right? The more valuable your freebie is, the more likely they'll actually book in a call with you. That's

me looking handsome, all that [ __ ] And I actually go through like the inbound script and everything. I get them everything. I don't hold back. If you

everything. I don't hold back. If you

don't get them what you promise, they're not going to like you. They're really

not. You could actually just send them your VSSL as well. But if if you if you're in a B2C offer and you just say like, "Hey, I'll show you exactly how I did this blah blah blah with this twostep funnel." You can actually send

twostep funnel." You can actually send them the VSSL. I recommend you send the VSSL actually. But if you do B2B, you

VSSL actually. But if you do B2B, you have to do something like this where you actually go into detail and actually show what you promised them. And usually

they'll actually watch the video and actually have value from it. And then

they'll scroll all the way down and they'll see, hey, if you found value, boom, boom, boom. Book a strategy call.

Boom.

you know, book a time, whatever. All

right, so if this is how you guys want to do it, okay, it's very, very simple.

Very, very simple. And again, if you have a B2C, I recommend just doing the VSSL. So, just literally just sending

VSSL. So, just literally just sending them the link to your VSSL and then that should be good. Okay, but that is an example of a freebie. And this is the template that you should use. Okay, now

to set it up, it's really, really easy.

All you want to do is to create a custom audience. So, target your followers,

audience. So, target your followers, engages, and profile visits. Okay, you

want to create a separate audience for these four different timestamps. 14

days, 30 days, 90 days, and 365 days.

The reason why is because someone that engaged with you recently is probably m way more warmer than someone that engaged with you 365 days ago, right?

So, you'll probably see a high higher ROI and a different cost per lead for someone that's done it for 14 days as opposed to someone that's, you know, engaged with your content 365 days ago.

Okay? So, to set it up, it's really, really simple. Go to ads manager, create

really simple. Go to ads manager, create a new message ad campaign. Create four

adsets under that campaign. And each

adset will be the same ad creative, just different custom audiences. So the first set will have this one. The second asset will have 30 days. The third asset will have 90 days and so on and so forth.

Okay? And all you want to do is just upload all your ad creatives to it and then set each ad to $5 per day and you're good to go. You're literally good to go. That's all you do. Okay? So if

to go. That's all you do. Okay? So if

you guys have any questions regarding this, feel free to reach out to me. That

being said, I'll see you guys in the next video.

Peace. Yo, what's going on guys? Hope

all of you are doing well. So, in this video, I'm going to show you how to actually optimize your IG profile and make your personal brand actually look good so that when you reach out to coaches and stuff, they actually respond

to your message and actually see you as an authority, not some bum. All right,

so let's go ahead and run it and show you guys what this whole thing is about.

So, optimize IGF funnel name and your niche. Okay. Who you help? Social proof.

niche. Okay. Who you help? Social proof.

DMCTA. It's very, very easy. Now, niche.

This is for coaches. So, don't put the niche, just put your name. Okay. First

name, last name. Who do you help? For

me, it's helping info businesses scale with sales and content infrastructure.

Maybe you could be helping creators scale with sales systems or helping creator scales with um a done for you sales team. Do not say growth operator

sales team. Do not say growth operator in any part of your bio. I will come over to your house and slap you. Please,

for for the love of God, don't do that.

You're going to make your reply rate zero. Okay? Everyone hates that term. No

zero. Okay? Everyone hates that term. No

one wants to use it, so don't use it.

Okay? You want to position yourself as someone that actually helps these info businesses or something. And yeah,

helping creators would be good. Um,

yeah. So, helping creators scale with blah blah blah. And then you want to put one of your social proofs. So, maybe

generate a gain client revenue. If you

ran a SMA before, you can say generated whatever in revenue.

um some type of social proof. For me,

it's going to be client rev. That's the

most important thing. And yeah, and then DM skill to be my next case study.

Fairly simple. It could be any any word.

DM now to be my next case study. DM now

to um work with me one-on-one, whatever.

So, just be creative with it. Optin page

link. If you have a VSSL for your growth operating or growth partner offer, then you can use your opt-in page link as well or your just link to your YouTube whatever it is. YouTube link would also

be really good here as well. Okay, so

now that we've gone through the bio, it's very very simple. You don't want to over complicate it. Let's go through the story highlights. These are the only

story highlights. These are the only three you need. Results, clients,

lifestyle. Results is the results you've generated for yourself. Maybe it's

growth, maybe it's sales that you generated. Whatever it is, clients is

generated. Whatever it is, clients is the client results that you've gotten.

So, growth, sales, whatever it is, and the lifestyle, show your personal side, talk about your thoughts, talk about your opinions, all that stuff. Okay?

Very, very important. You want to show both of all three because each thing kind of shows different aspects of why someone should trust you. So, results

goes over the fact that you can do it for yourself. Nobody cares if you can do

for yourself. Nobody cares if you can do it for other people, right? Obviously,

it's important, but if you can't do it for yourself, then people are going to doubt you. And so, the analogy I love to

doubt you. And so, the analogy I love to bring up is if a fat personal trainer came to you and he said he could get you skinny, would you trust him? Even if he says that he helped 50 other people get

skinny, no, you would not trust him, right? Because he hasn't done it

right? Because he hasn't done it himself. That's the analogy. That's why

himself. That's the analogy. That's why

you need your own results. A lot of people say don't post your own payments.

You have to post it because you have to prove that you can do it yourself as well. Okay. clients. Pretty

well. Okay. clients. Pretty

self-explanatory. You need to make sure that people actually know that you can provide good results for your clients and lifestyle. Just a personal aspect

and lifestyle. Just a personal aspect and getting people to like who you are.

And if someone has a similar hobby like basketball, you may reach out. Okay, so

that's the story highlights. The the

cover should be pretty simple, honestly.

It should be just um any you could either do a icon or an emoji or you could just do like a lifestyle picture of yourself in all three. I just did

lifestyle pictures cuz I'm handsome so I like to put it there. But yeah, so now we're moving on to the pin post. The

first pin post is going to be a service explanation. So explaining what your

explanation. So explaining what your service actually is and you can use a script to build trust. So I've had over 100 people ask me this question. What is

appointment setting? I'm going to break it down in less than 40 seconds. And

basically you you talk about what you're actually providing. Okay, this is good

actually providing. Okay, this is good because when someone lands on your profile, let's say you're posting a real and it goes viral, guess what? But

they're going to click on your account and the first thing they're going to click on is your first post that you have pinned. And if you want to generate

have pinned. And if you want to generate more sales, this is the exact post that you pinned. Okay? Explaining your stuff,

you pinned. Okay? Explaining your stuff, pretty self-explanatory. U we have a

pretty self-explanatory. U we have a reel here that you can check out. Stepping away from special forces,

out. Stepping away from special forces, I realized how difficult it can be to rediscover that purpose and that mission for life. developed a program that kind

for life. developed a program that kind of brings some of those issues to the surface and addresses them appropriately. Program is geared

appropriately. Program is geared primarily towards prior service members who are looking to kind of re-engage and get on track to achieve their professional goals after the military.

We'll be focusing on who you want to become in several different areas. After

we've kind of established your identity in each of those areas, we'll begin the backwards planning process to break your long-term goals down into daily tasks that are much more manageable. Right

now, I'm only taking 20 people. If

you're tired of feeling stuck or lost or unmotivated, make this the next mission in your life. Comment mission if you're interested. Leaving the army. Very

interested. Leaving the army. Very

simple, right? He kind of explained what he did, who he helped, and yeah, very, very simple. You can use his script as a

very simple. You can use his script as a way to kind of frame your own reel. And

yeah, you just kind of want to go over what what exactly you help with. Number

two, this is a pin another pin post.

Choose one of your best performing content pieces and pin it. This will

allow prospects to see the type of content you post and as a result will most likely follow you to see more of that type of content. Okay, pretty

self-explanatory. Just look at what went viral and look at what attracted the right types of people. Okay, not just views, but the right type of people. So

maybe it's someone that maybe it's a post that you put out that got a lot of inbounds or got a lot of comments and those comments were your ideal clients.

You want to pin that one. Um you don't want to pin a post that went viral but it's all [ __ ] Indians, right? Cuz

guess what? But when someone goes on your account, when an Indian pops on your account and he sees that video, he's going to be he's going to be going crazy like this and he's just going to follow you. You don't want that. You

follow you. You don't want that. You

want the right type of people to follow your account. All right, so that is

your account. All right, so that is that. Now, for the rest of your account,

that. Now, for the rest of your account, you want to have at least nine posts up minimum. You can have a mix of photos of

minimum. You can have a mix of photos of you, reals, talking head videos, etc. pictures of yourself, making sure that you're looking good, professional, presentable. And then the reels could be

presentable. And then the reels could be talking about about your lifestyle, montage of clips, etc. And then you want to have a few talking head videos in there, simply providing value that a coach would like on how to solve a

specific painoint, step-by-step process to solve a problem, etc. Now, you want to go target more beginner creators, um, because that that's your target audience. Okay? And the goal here is

audience. Okay? And the goal here is just to show people that you're a real person. Um, it just is, right? like you

person. Um, it just is, right? like you

you want to make sure that people understand that, hey, this guy's actually professional. He looks good. He

actually professional. He looks good. He

dresses well. Let me reply to that.

Because guess what? When you outreach, the first thing that people are going to do is click on your profile and look at your post. You don't want to look like a

your post. You don't want to look like a bum. Some guy, someone that does this

bum. Some guy, someone that does this great, it's Luke Alexander. You can

search him up on IG. I'm sure you guys know him. Um he does closer cartel.

know him. Um he does closer cartel.

Really, really good personal brand.

Check mine out as well. You already

know. Um but yeah, just very very simple. Don't over complicate it. This

simple. Don't over complicate it. This

is what your IG funnel should look like.

So yeah, so yeah, hope you guys found this valuable. If you have any

this valuable. If you have any questions, feel free to reach out to me in the DMs and yeah, I'll see you guys in the next video.

Peace. Yo, what is going on everybody?

Hope all of y'all are doing well. In

this video, we're going to dive deep into market research. And the purpose of doing this is to actually find out what our followers and our audience actually wants. Now, um you may think, oh, if I

wants. Now, um you may think, oh, if I if I already have an established offer, I don't need to do this step, right? I

need every single one of you to do this step because chances are you could be targeting your audience better and you could be hitting their pain points more effectively. So, this is just going to

effectively. So, this is just going to help with that. And it really is one of the most underrated parts of scaling up an offer. If you don't actually

an offer. If you don't actually understand what they want, how are you going to provide that to them? You know,

you never want to assume. So, let's dive into the laptop. Let's see what we have here. So, the goal of market research is

here. So, the goal of market research is to understand what product your ideal clients are looking for. Now, if you haven't sold, you need to perform this part to perfection because, you know, if you don't understand what they want, you

can't just assume. It's very, very easy for you to assume. It's very, very easy for you to take a guess, but you still need to double check. You still need to verify and this will just help with, you

know, marketing and everything as well.

Okay? So, it's very very important and even if you already have a product, you still need to do market research to get a full understanding of product market fit. So, what is product market fit?

fit. So, what is product market fit?

Product market fit is essentially creating a product that a market segment absolutely wants and desires. That's

what you need to do. Now, the

step-by-step process to actually conducting this market research is total of three steps. The first step is to book a free 20-minute call with your followers and offer something for free.

So, this could be early access to a program, this could be a story shout out, etc. It could be anything, just something that you know your followers would actually want. And what you want to do is you want to go ahead and download a Zoom notetaker. It could be

read.ai, fat, firefly, doesn't [ __ ] matter. Just download a new Zoom

matter. Just download a new Zoom noteaker and ask them these specific questions to get a good understanding of your demographic. So, what do they

your demographic. So, what do they struggle with right now and where do they want to be? Give them tell them to give a short story about themselves.

What happened in the past that led to where they are now? What major life events led to interest in maybe your fitness coach? Maybe it's fitness or

fitness coach? Maybe it's fitness or maybe your drop shipping coach, maybe it's in making money online, right?

What's preventing them from stopping from accomplishing their goals on their own? And then we're thinking about

own? And then we're thinking about creating exclusive community with people just like you with people to get desired result. What would you like in that

result. What would you like in that community? So now we have a good

community? So now we have a good understanding of what we they actually want because we can assume that they want to know how to build out a store that they want to know how to build out XYZ or do this. But there's no why would

you assume cuz now you're just filling out your program with things that you you don't even know that your ideal client wants. So instead of assuming

client wants. So instead of assuming literally hop on a call with, you know, 10, 15 people, ask them all these specific questions and then now you can have the information to actually craft a really really good offer. That's what

you always want to do. You don't want to guess. You don't want to, you know,

guess. You don't want to, you know, actually assume what they want. You just

want to hear it from themselves and then create based on your information that you collected. Okay. So what could we

you collected. Okay. So what could we add to the community that would make this extremely valuable? So again, maybe it's group calls, maybe it's one-on-one sessions, maybe people don't believe in

group calls in, you know, fitness, maybe they want one-on-one sessions, whatever.

How much would you pay for a program like this? So even here, you can ask

like this? So even here, you can ask about the pricing. What would someone pay more for? So, and then, you know, like just increasing the perceived value of the program, right? So if they say

they want to pay more for one-on-one accountability cuz maybe they're struggling with that, boom, that's an idea in your head. So now you can have a VA that outreaches to all these guys,

ask if they're you and you know provide one-on-one support. That could be

one-on-one support. That could be something or you know just providing something else. But the point is you

something else. But the point is you need to basically find out what they want, what they perceive to be high value and provide that in your program so that you can charge more. I hope this

makes sense, you know, because if you're a fitness coach and you're sitting here and say, "Oh yeah, they they need this.

They need this. They need that." You

don't know that for sure. But what you do know for sure is if you ask directly to them and collect data and information based on their answers. So let's say you're trying to make your program more valuable or whatever it may be. Then

literally just go and ask you know what would you pay for a program like this?

What would you want in this program that will make it super super valuable for you? Boom. Now you know it's literally

you? Boom. Now you know it's literally that simple. Everyone complicates it.

that simple. Everyone complicates it.

It's literally that simple. These are

all the questions you need to ask. Um

the last one is also a great one. What

would make you want to pay more? So this

is just getting someone to really just give you the information that you're looking for. I don't want the surface

looking for. I don't want the surface level information. I know you want video

level information. I know you want video modules. I know you want coaching. I

modules. I know you want coaching. I

know you want group calls. What more do you want? Okay. One-on-one

you want? Okay. One-on-one

accountability. Boom. Maybe it's

accountability partner. Boom. Maybe

it's, you know, little small groups. So

maybe a group that your clients up in groups of three and they talk to each other on a weekly basis. Boom. Now the

perceived value is so much higher because the community aspect is 10 times better than it was before. Those are the little things that you need to figure out for your program to make it really, really good. All right, so that's why

really good. All right, so that's why you want to do market research. That's

why you want to book a free 20-minute call with your followers and offer something for free so that you can collect data. Data is so so important.

collect data. Data is so so important.

So once we've actually collected data and we have information on the prospect and our ideal client that we want to sell to, we want to move over to step number two, which is filling out the product market fit notion. Now, you

know, you want to go to your CM Notion dashboard. Go to offer product market

dashboard. Go to offer product market fit. And this is just a place for you to

fit. And this is just a place for you to put all your data into one place and leverage AI to help us create our ideal avatar. So, let's go over here. I'll

avatar. So, let's go over here. I'll

show you how to find it. This is your notion dashboard. Click offer. Click

notion dashboard. Click offer. Click

product market fit. And you just want to fill all this out. Okay? It's pretty

pretty simple. So, the current situation, you want to go over specific problems that they're facing. So, maybe

it could be a lack of guidance. It could

be a lack of support, lack of self-esteem, lack of confidence, lack of whatever whatever problems they're facing. And then we want to talk about

facing. And then we want to talk about their deep rooted problems. So, what are they actually struggling with on a daily basis that's really making them sad or making them unhappy with their lives?

There has to be that one thing because chances are if someone's watching your VSSL or if someone wants to hop on a call with you, there's a huge pain.

There's a deep rooted pain point.

There's a deep rooted problem within that person and we need to find that out. If it's a fitness offer, it's

out. If it's a fitness offer, it's probably insecurity. Why are they

probably insecurity. Why are they insecure, though? Okay, they're scared

insecure, though? Okay, they're scared about how people judge them. They're

scared about how they look in front of other people's eyes. Boom. That's a deep rooted problem. Okay, maybe it's making

rooted problem. Okay, maybe it's making enough money. If you do a make money

enough money. If you do a make money online offer, a deep rooted problem could be that they don't feel as if they're a man. They feel as if they're incapable. That's a deep rooted problem.

incapable. That's a deep rooted problem.

These aren't just surface level problems. These are problems that you want to go one level under to really hit home in your VSSL, in your marketing, in your stories, in everything. So, this is very, very important. You're digging

into their problem and actually finding out what's wrong with them. Okay? And

then the desires, same thing. What do

they want? Do they want a life of freedom? Do they want, you know, a dream

freedom? Do they want, you know, a dream physique? Whatever it is, and then just

physique? Whatever it is, and then just going one step deeper. What are the actual deep rooted desires that they want? This is all very, very important.

want? This is all very, very important.

Right? So after we go through the desires, we want to go towards the unique selling proposition and why our product actually stands out amongst the crowd. Okay. So you need to brainstorm

crowd. Okay. So you need to brainstorm why your offer is unique in the market.

So think about knowing you deeply, trusting you deeply and why can you help your market, right? So why how can someone actually trust you to a point where you stand out from everyone else?

You're not just a regular coach. This

could be you talking about your story.

This could be you talking about, you know, your journey and how you even got here. Maybe you were an absolute stick

here. Maybe you were an absolute stick when you got here through fitness or whatever it is, right? Um why can you help your market? You know, talk about the process that's able to actually set

you apart from everyone else. If you're

selling an offer, why is your offer different from everybody else's? So, if

it's drop shipping, okay, what makes you stand out from all the other drop shipping courses? Is it the fact that

shipping courses? Is it the fact that there's a one-on-one accountability coach? Is it the fact that you're not

coach? Is it the fact that you're not using Alibaba or is it is another supplier? That's a unique selling

supplier? That's a unique selling proposition. Is it the fact that you're

proposition. Is it the fact that you're not using paid ads, you're using Tik Tok organic instead? All of these different

organic instead? All of these different things are unique selling propositions that separate you from all the other guys. And if the more unique selling

guys. And if the more unique selling propositions you have, the more your product is going to stand out. Okay? I

need you to come up with as many unique selling propositions as possible because that's what's going to allow you to charge 3, four, 5K. If you're a fitness coach, what's going to make your program

stand out from the 10,000 other programs that are out there, right? Everybody has

a straight of physique. Everybody had a transformation. What's going to make

transformation. What's going to make yours stand out? Maybe it's the fact that your community is super super focused on accountability, so there's a one-on-one accountability coach sending you voice messages every day. Or maybe

there's, you know, you're sending a Loom video every single week to keep track with them. Or maybe it's that they're

with them. Or maybe it's that they're grouped up with two other partners from the community to keep them accountable.

So there's a a little bit of accountability, there's a sense of brotherhood. Those are all unique

brotherhood. Those are all unique selling propositions, right? And so find out

propositions, right? And so find out what stands out for you in your program.

And this will basically allow you to position your product as a category of one, which means that they won't be able to compare your program to other people's prices. They won't be able to

people's prices. They won't be able to compare your program to other people's results cuz no one's offering the same thing you are. Nobody has as much unique selling propositions that you have. So

the bridge identify the three most important points in their current situation. What's the pain point that

situation. What's the pain point that they're really dealing with you know you have to figure that out. You have to understand why they're

out. You have to understand why they're actually suffering and why they're struggling right now. What's the

problem? You know maybe it's that they're burned out with by too many gurus and too they've invested so many so much money but they just haven't succeeded. Now you have to position your

succeeded. Now you have to position your offer as something that is completely new that's completely revolutionary.

Right? And then here you want to talk about the bridge. So the 15 to 30 steps that can guide them from the current situation to their desired situation. So maybe it's getting on

situation. So maybe it's getting on boarded. Then actually is shifting the

boarded. Then actually is shifting the mindset, giving them a paradigm shift, giving them a new perspective. And then

after that is actually giving them the strategies on how to actually implement or keeping them accountable. Whatever

the steps in your program is to achieve their desired result, include them here.

And then the three major pain points, the desire points. What is the most important points in your desired situation? That's what you have to write

situation? That's what you have to write here. And so at the end here, you want

here. And so at the end here, you want to summarize the current situation, the bridge, and the desired situation in a single transformation.

Okay. Transformation proof outline journey from childhood to the present.

If available, highlight any case study pro stories. So this is your life

pro stories. So this is your life journey, your specific journey. How did

you go from XYZ, maybe a squatty ass kid that could even lift up a 10 kg dumbbell to someone that can absolutely kill it in the gym, has a shredder of physique, and is absolutely jacked. Talk about

your story. What made you even pick up the gym in the first place? What made

you even want to start drop shipping in the first place? Figure it out. Right?

So, that's that. And then you can go through your case studies as well, of course. And you want to figure out three

course. And you want to figure out three main key key features in your program, the benefits and the value that you offer. So maybe it's the one-on-one

offer. So maybe it's the one-on-one accountability as I said, maybe it's the Tik Tok organic instead of paid ads. And

then you know another one. So you just kind of want to keep on going and reinstate the unique selling propositions here. And boom. Once we

propositions here. And boom. Once we

have all that, what we're going to do is we're going to go ahead and use the chat GPT prompts right here. This is pretty simple. All you're

here. This is pretty simple. All you're

going to want to do is copy and paste this stuff, follow the instructions, and copy and paste the answers you have up there over here.

Right now, if the chatb starts working on the data, just stop it and say, remember to just say, "Awesome. Just got

the data." Like, literally copy and paste this. Everything is pretty pretty

paste this. Everything is pretty pretty self-explanatory here at this point. And

yeah, it's just really, really killer stuff. All right.

stuff. All right.

So basically we're just going to get a really good understanding of everything and you can document the responses here.

Document everything here and then over here you can basically share your share this specific thing. You can publish it.

Click publish. Share it to the actual Discord channel so that everyone can see and we can just kind of give you feedback not just me and the team but the other people inside consulting mastery as well. All right. This is

going to really help you kind of get that feedback that you're looking for and really dial in the product market fits to make sure that you have full understanding on your client's painoint.

So once we're done with this, we're going to want to fill out the offer positioning notion and same thing, go to your CM notion dashboard, go to offer and go to offer positioning. This is to find your unique selling point and

really understand how to market to your followers by leveraging their pain points. So this is tying everything

points. So this is tying everything together, right? All you're going to

together, right? All you're going to want to do is go back to your offer and go to offer positioning and talk about their current and desired situation. You

know, in one sentence, describe the Steve's current situation in a detailed paragraph. Do the same thing. Desire

paragraph. Do the same thing. Desire

situation. Do the same thing. And so,

we're really understanding them. And you

may think, "Oh, it's not really necessary." I promise you, if you

necessary." I promise you, if you actually do the steps to perfection and you actually follow the steps, you're going to have way more clarity on how to market your offer. You're going to have way more clarity on actually creating your VSSL. you're going to have way more

your VSSL. you're going to have way more clarity on 10 different things and it's because you took the time to actually understand these guys' current situation and your desired situation. Very, very

important. So, now we're on Steve's bridge. What does Steve need to do to

bridge. What does Steve need to do to get from where he is right now to where he wants to be? So, it could be start with this action, then do this, then go over here and do this. After that, do this. Blah blah blah. What does he

this. Blah blah blah. What does he actually need to do? And then

positioning the offer. So, is Steve an aspiring entrepreneur? Is he aspiring

aspiring entrepreneur? Is he aspiring fitness influencer? Is he an aspiring

fitness influencer? Is he an aspiring boxer? What is he what is he aspiring to

boxer? What is he what is he aspiring to be? Right? Talking about his current

be? Right? Talking about his current situation, desired situation, putting them in one sentence. What's a unique mechanism? So, how are you helping Steve

mechanism? So, how are you helping Steve reach his goal in a sentence that is unique from every any other program?

Okay. How long will it take to use your method to achieve the desired goal? What

are the top three challenges that Steve faces? Do you offer any guarantees? What

faces? Do you offer any guarantees? What

proof do you have that your method works?

Um, and yeah, everything is important here. You just have to fill it out. It's

here. You just have to fill it out. It's

pretty self-explanatory. And then here, you want to basically decide whether or not you want to go low ticket or high ticket. Honestly, if you're in this one,

ticket. Honestly, if you're in this one, go here. We're going to help you create

go here. We're going to help you create a high ticket, right? There's no point of actually doing all this low ticket [ __ ] Um, it's way easier to scale a 4K offer than it is a $30 package. So,

after you do this, you want to consider your offer's value, stage, and market research to determine pricing. Um, you

can consult us on this. Honestly, each

person is different. I can't just give you a formula and work that out. Each

person is different. So, go ahead and DM us. But that is the entire market

us. But that is the entire market research document done. There are three different steps. The first one is

different steps. The first one is actually copying on calls. Second one is actually filling out the product market fit notion dock and the third one is actually doing the offer positioning notion doc. So, if you've done all these

notion doc. So, if you've done all these three, I promise you, you're going to have everything you need to know to basically make your offer so good with the deliverables, with the guarantee, with the bonus, and just knowing how to

package it in the right way that will allow you to stand out from the rest of your competitors. This will also help

your competitors. This will also help with your VSSLs, your marketing, and absolutely everything. So, this really

absolutely everything. So, this really is the foundation, which is why this is probably going to be the longest video in this module. But, I hope you guys got tons of value. I hope you guys implement everything that I said because if you

miss one step, that could be a huge game changer and change up a lot of things.

All right, I want you to implement each step. Do it with detail. Do it with

step. Do it with detail. Do it with perfection. I promise you, it's going to

perfection. I promise you, it's going to pay off in the offer sheet, in the guarantees, in the VSSL, in everything that you do leading up from this point.

So, I hope you guys found value. If you

have any questions regarding filling out the notion or taking any calls, feel free to reach out to me and I'll get back to you on the Discord. So yeah,

I'll see you guys in the next video.

Peace. Yo, what's going on everybody?

Hope all of y'all are doing well. So in

this video, I'm going to basically break down how to actually launch your offer.

Um, but this is only for new coaches, for new people that haven't launched your offer and are looking to launch.

This is going to break down what you should post on your story, what you should post on your reels, you know, how to actually build up hype and actually make people DM you and just collect a lot of cash up front. So, we're going to

dive in and it's going to be fun. All

right. So the goal is to launch your offer and collect a lot of cash up front and it's very important to do each and every single step. Now the reason why is because every single step kind of meshes together and helps each other

essentially. So one step could be

essentially. So one step could be building trust and then the other step could be building relatability and a third step could be CTA. If you miss out on one of these then maybe the C then maybe the CTA won't work as well, right?

But if you have all three then you know the CTA is going to work really really well. So that's why it's very very

well. So that's why it's very very important to kind of have all three. And

to successfully launch, you need the following skills. You need good

following skills. You need good appointment setting skills. You need

good closing skills. You need to have a doubt in sales process. A 50% done product and a video sales letter or long form videos. Now, let's dive right in.

form videos. Now, let's dive right in.

Good appointment skills. You've booked

calls before. You know what you're doing, and you follow the script. Good

closing skills. You have at least a 30 to 40% closing rate. If you don't, you're trash. um either reach out to us

you're trash. um either reach out to us and we'll help you dial in your closing skills or you know you just have to get better or watch some of the video modules. Dial in sales process so you

modules. Dial in sales process so you know exactly what that looks like. Let's

say a customer DMs you know the script to follow. You know how to book him in.

to follow. You know how to book him in.

You have a calendarly ready. You have

the qualification questions ready. You

know what to do if the guy doesn't have a budget. You know what DQ message to

a budget. You know what DQ message to send. These are all important things.

send. These are all important things.

50% done product. The reason why I don't say 100% because everyone here is a perfectionist most likely. And I don't want you to fall in the trap of actually building out your offer and then, you

know, making it so perfect and spending too much time on making it perfect that you don't even launch it until one or two months from now. That's stupid.

Because here's the thing, you're never going to actually make a good offer if you don't have people consuming your offer and looking at your program and seeing every step of the way. That's

just the truth, right? So, I want you to actually make sure that you guys have at least 50% done so you have something to send when someone enrolls, but not all the way done cuz you're going to you're going to be stuck in that analysis

paralysis where you're just stuck trying to figure out how to actually make it better, but then nobody's in your program, so nobody can tell you and you're just trying to you're just jumbling all these thoughts in your

head, which is not good. Okay? And then,

yeah, that is the entire things that you need to do. And one thing I want you to note is with a lot of these things, I want you to make sure you post in your community as well. So like the story, I want you to post this in your community

as well if you have one. Okay? So this

is optional. So day one of the launch

optional. So day one of the launch protocol is very very simple. All you

want to do is announce the launch on your stories. So the story is been

your stories. So the story is been working on this for the past 6 months and we're finally releasing it to the public. I'm going to be releasing offer

public. I'm going to be releasing offer name to help ideal client achieve desired result without painoint and I'm only releasing it to the first ex people gave me the word early the bird and I'll send you more details. Now why do we

have a CTA here? Because we want to have the most interested people sign up first so that we can just buy but then get them buy by buy by. So even though we're saying like oh we're launching at this time we're technically already launching

it. That's the that's the kind of idea

it. That's the that's the kind of idea behind it. Um and we're just selling it

behind it. Um and we're just selling it whoever just signs up basically. Okay.

Now, the reason why I want you guys to do this, you you guys can actually change it up. Don't put it word for word. Make it sound authentic. Make it

word. Make it sound authentic. Make it

sound like you. You can do this in text form. You can do this in talking head

form. You can do this in talking head form. Both work. I would recommend

form. Both work. I would recommend talking head, especially if you have a strong audience. So, yeah, just make

strong audience. So, yeah, just make sure you guys make it sound like yourself and you're not being too robotic. And then on the same day, I

robotic. And then on the same day, I want you guys to recreate your most viral reel with a few changes. Now, go

back, look at your insights, and look at your most viral reel. And what you're going to do is you're going to recreate it with the kind of the exact same script, maybe tweak a few things to make it better, and then replace the last part of the CTA of your reel with this.

If you've been enjoying my content, I have something big I want to announce.

Me and my team have been working for X months, and we're finally releasing it to the public. Um,

on this project, me and my me and my team have been working on this project for X months, and we're finally releasing to the public. I'm going to be launching

the public. I'm going to be launching offer name to help ideal client achieve desired result without pain point. I'm

only releasing to the first eight people. Give me the word early bird and

people. Give me the word early bird and I'll send you more details. Pretty

self-explanatory. Okay. So, um you want to add this at the end of your reel if that makes sense. So, let me break it down. Go to your insights, find your

down. Go to your insights, find your most viral reel, take that viral reel, recreate it. So, make a create a spin uh

recreate it. So, make a create a spin uh make it better. So, refilm it with kind of the similar script or similar structure. And then at the end, you want

structure. And then at the end, you want to say something like this. And what's

going to happen? You're going to get more inbounds. Okay? And we're just

more inbounds. Okay? And we're just selling, selling, selling. Day two, show all the inbound/ people messaging that are interested. And you kind of want to

are interested. And you kind of want to have like a scarcity tactic or a FOMO tactic. You want to say, "Bear with me,

tactic. You want to say, "Bear with me, guys. Going through the DMs trying to

guys. Going through the DMs trying to get every one of you be on the lookout for my DM." Okay. So, why do you want to do this? If people see that other people

do this? If people see that other people are DMing you, they're going to be like, "Oh, I'm missing out. What's going on?

Let me let me look into it." And then maybe they look at your past client results and they're like, "Oh [ __ ] I actually want it." Then they're going to DM you. That's the power of FOMO. And

DM you. That's the power of FOMO. And

that's the power of, you know, going in as a group because people are just they go with the crowd. They go with the crowd. And if the crowd, if you show a

crowd. And if the crowd, if you show a crowd of people DMing you, they're going to follow that crowd. That's just the general idea of it. And then day two, you're going to find another viral reel and add this at the very end. Same

thing. Same exact thing. You can change it up. Again, make it sound like you.

it up. Again, make it sound like you.

Don't make it sound like a bot. This is

just a general structure I want you to follow. But yeah, let's make it sound

follow. But yeah, let's make it sound like you. Okay, day three, what you're

like you. Okay, day three, what you're going to do is you're going to post client results and wins that your community has gone. So, if you already have some early word people, maybe show a few payments, screenshots to show that

people are joining the program or maybe you already have some results from your previous program, show some of those results that your community has gone.

And then you want to say this 10 out of 10 early birds prices have are officially outtaken.

next few who want to join will be on launch and you want to say like okay it's closed and then you're going to release it into another two days. So

you're building more scarcity. Okay,

you're building more scarcity. You can

even go a step further and actually post like um each person joining. So maybe

it's two out of 10, maybe two people joined, two out of 10, five out of 10, 7 out of 10, and then 10 out of 10 finally early spots are officially all taken.

Next few people who will join who want to join will be on launch. Okay. So,

it's really, really easy, honestly. Just

building scarcity. Um, letting people know that people are enjoying the stuff.

And even if people aren't enjoying the stuff, you want to do this to promote scarcity and get more people to DM you.

That's just how marketing works. Okay.

Real, you want to post a regular re you normally post. Don't do anything fancy.

normally post. Don't do anything fancy.

And then day four, post more client results and wins. And then you want to state big day tomorrow. Finally

releasing what I've been working on the last few months. Stay tuned. Or

something like that. Just very very simple stuff. And then post a regular

simple stuff. And then post a regular rule you'd normally post. And then day five, post announcement story. We are

officially launching programming to the public. If you're ideal client and you

public. If you're ideal client and you wanted to learn how to achieve desired outcome in X days about painoint, gave me the word launch. I'll get back to you more details. Now all this stuff is

more details. Now all this stuff is good. Um, post on your story. Again,

good. Um, post on your story. Again,

make it sound like you please. And then

the real find your third most power reel and replace the end of the video with this. So again, refilming it with the

this. So again, refilming it with the same structure, same script, just changing the end. me and my team are excited to announce that we're officially launching blah blah blah. If

you're ideal client, blah blah blah. DM

me the word. Boom. So, this is the launch. It really is that simple. Um, I

launch. It really is that simple. Um, I

don't want you to over complicate it.

Especially if you already have an existing audience, a decent amount of people follow you. This is going to work really, really well. Um, and yeah, let me know how this goes. If you guys have any questions regarding the launch, on how to do specific things, maybe it's

how to film the reel or what you should change up, anything at all regarding the launch, feel free to reach out to me on Discord and I'll get back to you with more details. With that being said, I'll

more details. With that being said, I'll see you guys in the next video. Peace.

Now that we just got a few sales, we validated our offer. This is where we really built the foundation of a great coaching business. You need to film

coaching business. You need to film content and build a personal brand that organically generates new clients for your business. I've seen a lot of

your business. I've seen a lot of coaching businesses fail because they don't know how to create the right type of content and as a result, they don't have a consistent client acquisition channel. These are the same people that

channel. These are the same people that always wonder why they're always stuck below 10K a month. And it's because they don't understand how to create content that actually gets clients. Creating

content and building your personal brand is by far the easiest way to start signing clients on a consistent basis.

And this is the same strategy that we told Josh to use to scaling from $500 a month to over $50,000 a month in a span of 8 months. It was purely through organic content. So, watch these videos

organic content. So, watch these videos and really take notes. I'm amazing. How

are you, bro? You good? I'm good. If you

guys didn't know, I I came back from Thailand, actually. A little 4 day trip

Thailand, actually. A little 4 day trip from Thailand. Um, so it was very very

from Thailand. Um, so it was very very fun. But now it's back to work, which is

fun. But now it's back to work, which is why like why you didn't why you didn't post the stories, bro? I did. I did, but I just didn't like document the whole thing. I I posted like I think one or

thing. I I posted like I think one or two, but nothing crazy.

When is it going to come out?

Oh, good question. End of this end of this week. Josh has been cooking, bro.

this week. Josh has been cooking, bro.

Josh and Kai, they've been cooking up.

You guys like the hook? I posted the hook today.

Can't wait, bro. Yeah, it's sick. It's

sick. Awesome. So, yeah, let's go ahead and run. I think we might wait for a few

and run. I think we might wait for a few more guys before we jump right in. But

Alex, if you could text all the other dudes, if you could DM them the link, that would be perfect. Um, this call is going to be really, really good. I'm

like, I think this is going to be one of the best presentations in a while because of how much how applicable it is for a lot of you guys. Every single one of these shows that I'm going to go

over. So, honestly, it's like I'm going

over. So, honestly, it's like I'm going to give you guys a lot a lot of value.

So, Alex, if you can try to get everyone in here, that'll be perfect. And we can just run. All right.

just run. All right.

So, let's go ahead and start with today's agenda. Today, we're going to be talking

agenda. Today, we're going to be talking about how to turn someone from a cold lead into a paying customer as requested by you guys. Specifically, Danny. Okay,

Danny was the one that actually went through um and wanted this specific thing. And

thing. And so, before we even dive into that, let's go over some of the biggest wins in the community. Who has some wins to share?

community. Who has some wins to share?

Val, I know you I know you got a few wins. Todd, I know you got some. What

wins. Todd, I know you got some. What

are some wins you guys have?

I just landed I just landed a um high ticket uh client. Just one, but still one. Okay, that's cool. 3K. Have Have

one. Okay, that's cool. 3K. Have Have

you been emphasizing that more? Have you

been focusing on that more?

Dude, you know I'm I'm trying to finish this VSSL right now, bro. You and Brian, bro, you guys got to like get hop on the call and get out of each get out of this like mindset. Oh my goodness. You guys

like mindset. Oh my goodness. You guys

are both stuck in the same spot. But

wait till you see this VSSL though, man.

Wait, I'm going to [ __ ] crush it.

Yeah, beautiful. Val, how about yourself? Any wins? Good, dude. It's

yourself? Any wins? Good, dude. It's

been going good. I like combined, this is kind of off topic, but combined I hit 10K in deals this month and I've kind of just been back in the game for like what a month and a half or two or some [ __ ]

So, it's cool. And then I have a sales call today, but they only have like 500 pound, so it might just be a split payment thing. Yeah, but we'll see.

payment thing. Yeah, but we'll see.

Let's do it. I'm glad you got that 1k payment, the 1.5k payment. Yeah, dude,

cuz that guy's already on an offer. He

should make that money back quick. Yeah,

beautiful. Beautiful. Um, okay,

perfect. And the

leaderboard. Let's run through that real quick. I'm at the top right.

quick. I'm at the top right.

Let me see it. Okay, Patrick's at first.

Wther in second. Ra is in third. Okay,

Danny's in fourth. Beautiful. Okay,

Todd, I need to see you up here. Uh, we

need to update this um, Alex, but Todd, I need to see you up here. I need you to be like top three minimum next month.

All right, that's the goal for you.

Okay, so let's run through everything.

We're going to be breaking down the client's journey today. We're going to be going over what is the problem you're facing that you actually need to fix and we're going to be analyzing your profiles and giving like me actually giving you personalized advice on how to

fix these problems and then action items for each of you and then obviously the fulfillment systems that you guys can duplicate at the end that you guys want.

Okay. So this is the buyer's journey. It

is very very simple. This is a buyer journey from a cold lead to a paying customer. So I'm going to be I think I'm

customer. So I'm going to be I think I'm this is from the point of view of a lead that has gone through my content whether it's meeting the explore page or paid ad or whatever. Okay, I see his content.

or whatever. Okay, I see his content.

It's valuable. I drop him a follow and I on one of his posts I comment and ask for a freebie. So I get access to my email seems like a solid resource. I

check it out. It's cool, right? But at

no means am I nurtured at all. I keep

seeing these guys stories. He posts so many damn results. What does he even do?

So, why do I get you guys to post so many damn stories? Because it compounds over time, right? It compounds over time and it gets people interested like what

is it that he does? What is it that he does? And then they get to actually

does? And then they get to actually watch more of his reels and then because your content is actually good. This

guy's content is actually good. It's not

just tips and tricks. He looks different from all

tricks. He looks different from all these other guys I see online. He's

actually genuine. And then he reached out to me. We had a genuine conversation. This guy is cool. I see

conversation. This guy is cool. I see

one of his stories promoting his YouTube videos. I've seen the results he can

videos. I've seen the results he can generate. His reals are good. He

generate. His reals are good. He

provides good value in his freebies. Let

me check out what this video is about. Then they check out the video.

about. Then they check out the video.

That's insane. I got a lot of value and a whole different perspective on how to scale my business. He asked me to book the call. I'm not sure if I'm ready.

the call. I'm not sure if I'm ready.

I'll pass for now. So, I keep on watching his content. This guy's killing it for his clients. His client interview is insane. He scaled someone from 5K to

is insane. He scaled someone from 5K to 40K in 30 days. Let me watch that interview. Damn, this guy Patrick was in

interview. Damn, this guy Patrick was in the same exact position and I was struggling with something similar. Let

me book in the call to see if he can help me. This program is good. I haven't seen

me. This program is good. I haven't seen anything like it before. So, this is when he's actually on a sales call and then they ask how much does this cost.5K and let's say this guy can't

cost.5K and let's say this guy can't afford it, right? He can't afford it. He

doesn't know if it's for him and he leaves the call. I don't know if Sue is the right partner. And honestly, I think other guys can help me as well. I'm

out.

Okay. And then they keep on watching. So

he plays basketball. He's only 19.

That's sick. I play I'm young and I play sports as well. I'm starting to like this guy. I resonate with his value and

this guy. I resonate with his value and his humor. He seems like a chill guy

his humor. He seems like a chill guy that actually cares for his clients and looks fun to talk to. I keep on consuming content. This guy keeps on

consuming content. This guy keeps on providing value and I relate to his values and who he is as a person. I know

he can take me from A to B. I just need to stop being a [ __ ] I'm ready to invest. I'm

invest. I'm in 24 [ __ ] steps.

until someone joins. Now, maybe some of you guys, you know, you book in a call and then you buy here. But a lot of the a lot of these

here. But a lot of the a lot of these guys, a lot of you guys that join my program, you guys join after a follow-up call. This is how long it takes someone

call. This is how long it takes someone to buy your program because this is how competitive the market is. Think about

it. Everybody's selling the same thing. And so it's not as sexy as like

thing. And so it's not as sexy as like ad straight to DM and then they book in a call and then they close. Like I wish it was that simple. That's how it was four years ago when no there was no

competition. But everyone is selling the

competition. But everyone is selling the same solutions through and you need to understand that that's what this process usually looks like in a competitive market. Ryan, what's up?

market. Ryan, what's up?

So from your experience in data, how long will this 24step process take for you? Like what's like the duration and

you? Like what's like the duration and time? Usually, if I'm being completely

time? Usually, if I'm being completely honest, like four to six months, they have to watch a [ __ ] ton of content from the stories and everything. Um, and a lot of the times, you guys will realize

this, like people just are lurking in the back and then when you have a strong CTA, they just come in and they're ready to buy. That's just how it is, you know?

buy. That's just how it is, you know?

And so, I want you to understand that.

And that's just people are lurking in the back. Maybe you may not get any any

the back. Maybe you may not get any any imbalance right now, but people are watching your stories. They're slowly

being nurtured. It's only a matter of time until they get into your ecosystem.

Okay. So, just cuz you're not are generating inbounds like that doesn't mean [ __ ] All right. So, let's keep it going. Which part are you struggling?

going. Which part are you struggling?

This is the entire process. And so, let me break it down to you so that it's easy for you guys to understand and so we can actually like solve it in a step-by-step process. There are five

step-by-step process. There are five core functions when you scale a coaching business. is the crowd, community,

business. is the crowd, community, conversion, clients, and the core. Now,

what is a crowd? It's generating enough attention. The only person that has a

attention. The only person that has a problem with generating enough attention in this entire community, and I'm going to call you guys out, is Dominic and Val and and Val. You guys, you guys are the only people that have a problem with

generating enough attention, right?

Every single every else, everyone else has a problem with community. You don't

know how to build a community that resonates with you, with your values, with your you as a person. Okay, that's what you guys

person. Okay, that's what you guys struggle with. And then it goes to

struggle with. And then it goes to conversion. And then it goes become a

conversion. And then it goes become a client. And then they and then they

client. And then they and then they become from a client, they go into your core. They're like your core people that

core. They're like your core people that will pay you every single month. They

will renew with you. They will buy every single upsell. And you just believe 110%

single upsell. And you just believe 110% in your in you and your system and your process. That's the core. And so my

process. That's the core. And so my client like clients that's cool, but there's a step further than that. If I introduce an upsell today, I

that. If I introduce an upsell today, I think maybe 50% of you would buy it. And

so 50% of you are part of the core. The

other 50% of you are just saying clients. And so the goal with this

clients. And so the goal with this entire this entire funnel is to turn people from people that just watch your reels into people that will buy anything

you [ __ ] sell. So how do we do that?

There's five steps. lead genen, lead nurture conversion delivery and retention, resell/upsell, which is basically all this but broken down into easier to understand concepts, easier to understand words. Your goal is to figure

understand words. Your goal is to figure out what problem you have, whether it's legion, whether it's lead nurture, conversion, delivery,

retention, and upsell. Now, I know for a fact that Rahul, Brian, um Todd, u you guys have a lead nurture problem. And

how do you know you have a lead nurture problem? you don't get a lot of

problem? you don't get a lot of inbounds. If I had to pinpoint one thing

inbounds. If I had to pinpoint one thing that I struggle with as well, it's probably lead nurturing. You know, if I had to pinpoint one specific thing. A lot of you guys already have a

thing. A lot of you guys already have a great [ __ ] service. Every single one of you, you guys are in this program because you had a great service. You

know how to like we don't even have to worry about this because this is far from our focus right now. We already

have basically 99% of you already have these three parts dialed. If you get someone on the call, you will close them and you will be able to get them results. Okay, that's that's why you're

results. Okay, that's that's why you're in this program. My goal with this with with me helping you is to solve this lead nurture problem and this lead gen problem. Now, we solve this lead gen

problem. Now, we solve this lead gen problem by obviously running reals, paid ads, easy. The hardest part of of

ads, easy. The hardest part of of scaling a coaching business is to nurture a lead and get them to connect with you and your values. So, let's go over the two

values. So, let's go over the two different situations that could happen.

someone could come to you. So the this van diagram is going to basically you're going to be part of either the first part, the second part or the third part of this van diagram. And here's how

you'll know if you're this part or whatever. Okay? If you have high leads

whatever. Okay? If you have high leads and you have low sales, Brian, this is you. You're an expert. People look at

you. You're an expert. People look at you as an expert. They look at you as someone that teaches them things. They

look at you as someone that's knowledgeable and as someone that has info that they don't have.

Okay, this is some of you, Ro. This is

you as well. You're an expert. You

teach, you know, you have info. So, you

have high leads, but you have low sales.

Now, some of you are looked at as a friend. They like

you as a person. They [ __ ] love you.

They know all about your story. They

connect with you. They they have rapport with you, but they don't look at you as an expert. And so, the reason why you don't

expert. And so, the reason why you don't get inbounds because you're just leaning on one side. You're not doing you're only leaning on this. And for those that, you know, just provide value,

value, value, kind of go the Devon way.

The problem with that is that they don't look at you as someone as a part. They

know they can, you can take them from A to B. They know that you can provide the

to B. They know that you can provide the solution to their problem, but so can a 100 other dudes. Who would they enjoy working with to get that solution? That

is what you need to figure out. Does

that make sense, guys? Perfect. Perfect. And so you need

guys? Perfect. Perfect. And so you need to find the sweet spot and get in the middle. How can you get in the middle?

middle. How can you get in the middle?

How can you be an expert but also be a friend? How can you teach but also

friend? How can you teach but also connect with them? How can you show your knowledge and share your information but also get them to like you and build a rapport with them? That's the hardest

part of your entire coaching business.

And I promise you when you figure this out, everything will start to make sense. The inbounds will start coming

sense. The inbounds will start coming in. the content will start resonating

in. the content will start resonating more people. You'll get people saying

more people. You'll get people saying that you, you know, like actually DMing you and wanting to work with you. That's

what will happen when you do this. A lot

of you just doing one aspect and that's why you're not generating inbounds. You

need both. Think about it. You need

both. Okay? So, be that guy. You need to guide your ICP and your

guy. You need to guide your ICP and your prospect to where they want to go. You

need to lead them in the right direction. You need to build trust with

direction. You need to build trust with them. And the way to build trust is by

them. And the way to build trust is by teaching them and also connecting with them. Right? You need to shift their

them. Right? You need to shift their beliefs. A lot of you are trying to

beliefs. A lot of you are trying to shift their beliefs, but you haven't even connected with them on a personal level. If I was a stranger and I walked

level. If I was a stranger and I walked up to you, right, and I said I could scale you up or, you know, help you do XYZ, help you find a job, you wouldn't believe in because I haven't built that

connection. A lot of you are trying to

connection. A lot of you are trying to shift beliefs too early without having built the connection. And that's why no one is even buying your [ __ ] And that's why you're stuck below 5 10k a month,

below 20k months. The reason why is because you

months. The reason why is because you haven't built that trust. You haven't

built that connection. And when you tell them to change, when you tell them to, oh, you know, all this information, why the [ __ ] would they listen to you? Yeah, it's cool. You have social

you? Yeah, it's cool. You have social proof and case studies, but like you haven't connected with me on a personal level. Why would I want to listen to

level. Why would I want to listen to you? Does that make sense? So social

you? Does that make sense? So social

proof sometimes isn't enough. You need

to show that you understand them and you were in their situation before which is why with every single one of you and Todd remember when you your last mentor told you not to put in the story. You

see how flawed that is now? You know what I mean? Like that's

now? You know what I mean? Like that's

just how flawed it is because you're only getting one aspect of it. And if

you do a done for you service, I guess that kind of like it makes sense. But

even then, people want to understand that you know their situation and you can connect with them in a personal level.

Does anyone have any? What's up? I was

just going to comment. I feel like they were giving me advice because they do B2B, you know? They don't want to hear that

you know? They don't want to hear that [ __ ] They just want to like buy something or not. Yeah. Exactly.

Exactly. And even for my niche, like B2B, I'm doing B2B. I still need to do this. when I was just doing all this

this. when I was just doing all this [ __ ] like bro you don't get inbounds because anyone else can provide a solution you have to realize that the market is so complex and there's so many

people in the market that everyone has a similar solution to you the way to stand out is by connecting them and showing them your personality that's the only way to connect with them okay and so a lot of people know you can take them

from their current situation to their desired state you're positioned as an expert but you haven't connected to your audience as a friend and you haven't built rapport Why should they choose to partner up

with you if you haven't built before?

Why? And so what should we do to combat this? The what we should do is just

this? The what we should do is just basically get them to resonate with our values, what we believe in so that they can know, trust, and like us. It's as

simple as that. Okay? Because if someone resonates

that. Okay? Because if someone resonates with your values, what you believe in, they will be open to hearing about your shifting their beliefs. And so what I want you to look

beliefs. And so what I want you to look at and what what I want you to just fully encapsulate and the only thing I want you to take from this call today is you want to be their guide to get them from A to B. I do not want to think of I

do not want you to think of yourself as a marketer, as a salesman, as a core seller, as a business owner, whatever it is. Think of yourself as a

is. Think of yourself as a leader. Lead them to the right direction

leader. Lead them to the right direction and genuinely care for them. And we're

going to go over this in a bit.

Genuinely care for them and build trust with your audience through stories, connection, personal personal life, whatever. And then you shift their

whatever. And then you shift their beliefs and you kill all living their face. Okay, I'm going to go over these

face. Okay, I'm going to go over these three things and this is going to make sense. Todd, Brian, and anyone else

sense. Todd, Brian, and anyone else that's building out a VSSL that is going to build out a VSSL or that has already built out a VSSL but feel you can make it better. So, basically, every single

it better. So, basically, every single one of you, I need you to listen because this is going to determine how good your VSSL is. There's three parts of getting a I'd

is. There's three parts of getting a I'd say like turning a cold lead into a into a paying client. Ethos, pathos, and logos. You guys have probably all heard

logos. You guys have probably all heard this right now. Now, ethos is essentially the essence of who you are.

And so, can people trust the messenger that's delivering this message? Can

people trust you as a person across the screen that's speaking into the mic with what you're saying? The key here is when you let

saying? The key here is when you let your true self shine and when you show your passion, your vision, and your values, that's when you can truly create really, really good content. And Todd, I

think you experienced this firsthand.

When you actually just are in the zone and you're passionate and when you're talking about your content and everything, you're in the zone and that's when your conviction and your tonality and everything's on point. Even

right now, I'm extremely passionate on these group calls. I let

my true self shine. Dude, it's [ __ ] 12:23 a.m. I should be sleeping, right?

12:23 a.m. I should be sleeping, right?

And I should be like super super tired, but why am I talking with this much conviction and tonality? Because this is my [ __ ] passion, bro.

speak like this in your like it's it's it's hard, right? It's hard. But if you speak like this in your content and even I'm struggling with this, Brian, you you know this firsthand. If you speak like this in your content and especially in

your YouTube videos, oh my goodness, people can see right through how much you care for your clients and how passionate you are you you are about this subject. And often times we

this subject. And often times we substitute our passion and our vision and our values with trying to make money and sell a product.

Sometimes you just there's no passion in the videos. And I sometimes struggle

the videos. And I sometimes struggle with this, right? Because we we think like, okay, I need to film content to make money and sell a product. And

people can sense that having that mindset will hold you and your audience back from forming a strong connection. All right, Todd, I'll

strong connection. All right, Todd, I'll get to you in a second. Let me just finish this real quick. But what I want you to ask what what I want to ask you that you need to realize is what do you stand for?

What is your message to the world? What

really matters to you? If you can answer those three

you? If you can answer those three questions thoroughly without involving a selfish reason, whether it's making money or, you know, selling your product, the way that you go about

creating content and the way that you go about posting your stories and everything just completely changes. It completely changes. And the

changes. It completely changes. And the

perfect analogy is the Democrat and like Republican analogy for all you Americans right?

If you're a strong Republican, like may obviously you can have a few Democrat friends like there's a few exceptions and [ __ ] but majority of the tribe you attract is going to be

the same type of people. It's going to be Republicans, right? And vice versa.

And so the point I'm trying to make is that you need to stand strong on what you believe and not give a [ __ ] about being liked by everybody because not everyone should like you. But the entire point of being extreme or just showing

yourself and showing your values and showing your passion and everything is you push away a lot of people, but you get a few people to love you and who you are. And these are your true [ __ ]

are. And these are your true [ __ ] fans. These are the p people that will

fans. These are the p people that will pay you thousands of dollars and buy anything that you [ __ ] sell. And that's why I hate appealing to

sell. And that's why I hate appealing to everybody. You need to appeal to a

everybody. You need to appeal to a select group of people and get them to appeal. Not just because of value, not

appeal. Not just because of value, not because of the strategies you can provide and everything, but because of who you are as a person, your passion and your vision and your values. Todd, go ahead. What's your

values. Todd, go ahead. What's your

question? I think uh one of the things that not a lot of people talk about is you're you're trying to communicate your passion, your vision, your values, your

mechanism, all this stuff through these new mediums. So you're de you're having to develop these new skill sets along the way that take a lot of [ __ ] time

to do well. For example, like the reason why that one YouTube video did well was because I was playing. I've been doing that [ __ ] for 20 years. Yeah. But like

through a VSSL, through writing, that's not my forte. So it's taken me a long time to build up the skill sets to be able to articulate myself in a way like I can with my craft. You understand?

Like same thing if I was like on social media like communicating through stories or communicating through long form assets like they're all different sort of beasts that you have to learn how to

get good at. Absolutely. You know, so yeah, I think that's just something that not a lot of people talk about. So it's

like, okay, communicate these things through these mediums, but like there's a big learning curve that comes with that if you're trying to do it at the top level and like, you know, get people

to buy [ __ ] from you. I feel you.

Absolutely. Um and that's why I think a lot of you guys are struggling with that VSSL. Um the template is there for you

VSSL. Um the template is there for you to follow, right? But if Todd, if you feel more comfortable just speaking and just kind of following bullet points, you can, you know. Um but as long as you

feel comfortable expressing yourself in that specific way, that's all that matters. Because the most important

matters. Because the most important thing in the VSSL is not the content itself, it's the way that you deliver.

Cuz like if I'm being completely honest, I could have an absolute [ __ ] content and [ __ ] VSL. But if I speak in the tone that I'm speaking to you guys right now, people will still book in a call with

me. I promise you, you know, they still

me. I promise you, you know, they still book in a call because of the way I'm speaking. You can see the genuine

speaking. You can see the genuine passion. It's all about how you present

passion. It's all about how you present yourself in the way that you want to do it. And if you're not used to reading a

it. And if you're not used to reading a script don't you know. So yeah, that was good. That was

know. So yeah, that was good. That was

good. Now that we got through ethos, let's go through pathos. Pathos is the ability to connect with people because you passionately care about helping

them. Okay? And what this does is it

them. Okay? And what this does is it lets us act and speak differently. And

it changes the frame of everything of how you do it and how you present yourself. So the perfect example is like

yourself. So the perfect example is like me on this call. Dude, if I wasn't [ __ ]

call. Dude, if I wasn't [ __ ] passionate about this, I'd be slumped in my chair. It's 12:30 a.m. I I I wouldn't

my chair. It's 12:30 a.m. I I I wouldn't be moving around and [ __ ] You pro you all probably like [ __ ] leave. But

there's a reason why I can actually speak and act differently. It's my

ability to connect with you guys because I'm actually passionate about helping you guys. And that's why you see so many

you guys. And that's why you see so many changes in the program. And that's why you see these new coaches and everything and every all these different changes in the leaderboard and everything. Why?

Because of this. And when I do this in my content and when you can see myself and it's authentic and I don't have to practice tonality and the conviction is natural and everything that's what gets

people to have that genuine connection with you. Okay. And so a book that goes

with you. Okay. And so a book that goes through this is building a story brand by Donald Miller. This guy like this is one of the best if if you guys struggle

with the middle funnel and you guys read books hardly get this book. Um I'm

reading this like three quarters in. It

is one of the most eye-opening books because everyone thinks it's about just providing value, value, value like this just shifts your perspective completely and I'm hoping this call is actually

shifting your perspective as well because the truth is everyone can provide the same solution as you can.

What separates you from these other dudes once you figure that out and that's what will make you a lot of money. Okay?

money. Okay?

And something I need you to understand is every story has a hero. Every story has a hero, but you

hero. Every story has a hero, but you can't have two heroes. And so a lot of you guys are position positioning yourselves as the hero. You're

positioning yourself as a guy that you know has done it all and everything is that's cool, but what you need to realize and to film powerful content,

you need to make your prospects the hero and become the guide in their story.

become the guy in their story. And when

you can make them when you can make your prospects feel important and that they're the main hero and that you're their side character, just helping them get their end goal in their own story,

they'll resonate with you more. They

will truly resonate with you more. Okay? And sometimes I get this all

more. Okay? And sometimes I get this all the time when I'm on a call um and someone's watched my YouTube videos. I

asked like I've asked a lot of you guys why you bought, right? I I I love asking that question because it gives me an idea of what I did right and what I need to double down on because it's obviously working. And with a lot of you guys, you

working. And with a lot of you guys, you guys just said like I felt like you just understood me. You you you described my

me. You you you described my problems. When you can do that in your marketing, that's basically like you're you're encapsulating them. You're making

them feel understood and you're also making them feel like you can take them from A to B. And that's everything you need. And so Todd and Brian, I want you

need. And so Todd and Brian, I want you to pay special attention here. The BSL

is all about the ethos and the pathos. It's all about talking about or

pathos. It's all about talking about or creating the trust between you and the client and showing them that you that they can actually trust you and being passionate in your [ __ ] video. Okay?

And it's also about the pathos is letting yourself like actually act differently and showing them that you're their guide to take them from point A to point B. That is the only

thing that the VSSL should cover. Do not actually sell the thing.

cover. Do not actually sell the thing.

Do not actually go over what you can help them with the done for you. No, no,

no, no, no, no. Okay, that's what the entire sales calls for.

And so the entire goal of the VSSL is to give them a strong connection with you, trust you as a messenger, and then feel like you're speaking right to them.

That's the entire goal of the VSSL, not to actually sell the product, right?

What's up?

Would you implement any free things to them within the VSSL? Say it again.

Would you implement any like free items or free like assistance like anything free to them within the VSSL? Because

that's just going to delay the process of them working with you because they're going to think, "Okay, Brian gave me a freebie. Let me do it first and then I

freebie. Let me do it first and then I book in a call." Why would you do that?

You know, so I I wouldn't.

Okay, good question though. But the

logos is where you shift the beliefs and the sales. So remember the VSSL is just

the sales. So remember the VSSL is just getting them to trust you and know that you can take them from A to B. That's

all that is. And so that's why you don't actually go through your entire [ __ ] program. You don't want to do that. The

program. You don't want to do that. The

logos is shifting beliefs. And that's

what happens on the sales call. You go

over the logic part of your brain. And

so once you have a deep connection with this person, you kind of have a best friend relationship. If you had a girlfriend,

relationship. If you had a girlfriend, which I'm hoping all of you do, if you if you have a girlfriend, right, you wouldn't ask a stranger for advice. You

just wouldn't. Why? Because you don't feel like he understands you. You don't

feel like he he fully understands you and you know your partner and everything. He doesn't understand your

everything. He doesn't understand your situation. And that's why you wouldn't

situation. And that's why you wouldn't ask him. But who would who would you ask

ask him. But who would who would you ask them? You'd ask your best [ __ ]

them? You'd ask your best [ __ ] friend. Cuz guess what? Your best friend

friend. Cuz guess what? Your best friend understands your situation. He

understands who you are as a person. He

knows the girl that you're talking to.

He completely understands everything about you. He is the the best friend

about you. He is the the best friend relationship and asking the best friend for advice is the perfect resemblance of ethos and pathos. We can trust the messenger because he knows who we are as

a person. He knows our values and

a person. He knows our values and everything and he's our best friend. But

then it's also that he's our best friend because he can actually he actually cares about us. That's why I'm asking him for advice. And so when he tells me to do something, let's say he tells me

to break up, I would actually consider it. Why? Because he built that

it. Why? Because he built that connection with me first. Raul, Brian, Dominic, Todd, every

first. Raul, Brian, Dominic, Todd, every [ __ ] one of you needs to understand this. This is so so important. Josh,

this. This is so so important. Josh,

Danny, every single one of you. People will only shift their

you. People will only shift their beliefs when they feel understood and when you connect with them through the ethos and the pathos.

You cannot skip the steps because a lot of you you skip the step. You skip the ability to connect with them. You skip

the ability of building trust with who you are as a person. Not just showing that you're credible, but showing that you've been in their situation before and that you're someone that they can talk to and everything. You skip this

part and you got try to give them advice. It's like asking a stranger for

advice. It's like asking a stranger for relationship advice. Should I break up

relationship advice. Should I break up with this girl? And he tells you you should break up. And you're like, "What the [ __ ] I'm not going to listen to you." Why? because he doesn't understand

you." Why? because he doesn't understand it. Does that make sense,

it. Does that make sense, guys? Beautiful. If you understand this

guys? Beautiful. If you understand this concept and you treat your content that way and you treat your content as if you're solving the ethos and the pathos, not just in the VSSL, but in your YouTube, in your Instagrams, in your

stories, guess what? Then you can shift the beliefs and you can change the logical aspect and you can sell them on your solution.

90% of you aren't achieving imbalance right now or as many imbalances as you want because you're shifting the leaves too early without creating the connection. And so they need to have

connection. And so they need to have confidence and trust in three areas. And

I want you to rate this on a scale of 1 to 10. And I'm going to ask you

to 10. And I'm going to ask you guys, I'm going to ask each and every single one of you guys. Do they trust you? On a scale of 1 to

you? On a scale of 1 to 10, do they trust in your way mechanism? Let me actually change this.

mechanism? Let me actually change this.

as a person. Let's be more specific, right? Do they trust you as a person? Do

right? Do they trust you as a person? Do

they trust in your way mechanism? And do

they believe your solution actually fits their problem? Josh, are you there? Um Josh

problem? Josh, are you there? Um Josh

Chang or Rahul, one of you. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah. What what's your on a scale of 1 to 10, what does this look like for all three?

for me? Yeah. Do they trust you as a person? Does your followers trust you as

person? Does your followers trust you as a person? Like 1.5.

a person? Like 1.5.

Say what? 1.5. 1.5. Why? Just cuz um I feel like a lot of my followers or at least a lot of them or my older ones know where I came from in terms of like

my story. Um but as of now, I'm working

my story. Um but as of now, I'm working more towards you know sharing more details of each of my stories. Okay, cool. Do they trust in

stories. Okay, cool. Do they trust in your way and mechanism? Do they trust in your solution? Yeah. On a scale of 1 to

your solution? Yeah. On a scale of 1 to 10, what what do you think?

Eight. Eight. Okay. Do they believe your solution fits their problem specifically?

Seven. Seven. Okay. So, you just basically, you know, that that's this is the main thing you're lacking. And so,

what are you going to do to change this?

Are you going to film more content about your story, about who you are as a person, or what are you going to do?

Yeah. Uh, film content about, you know, where I came from, the situation I was in, and why that affected me the way it did, and why I realized I needed to

change after that. Perfect. And so, a lot of you guys when you filmed that VSSL, the story part of the VSSL is meant to hit all three. Hit the first two. Sorry. Hit the

three. Hit the first two. Sorry. Hit the

first two. This is meant This is the This is what you solve in the sales funnel. This is what you solve in the

funnel. This is what you solve in the VSSL. Okay, Ryan, how about

VSSL. Okay, Ryan, how about yourself? What like if you were had to

yourself? What like if you were had to answer these for for your for your own business?

I was going to ask you, how do you like I I could estimate, but like how do you get the right answers to these questions? Like what do you do to find

questions? Like what do you do to find out? You hop on a sales call. How warm

out? You hop on a sales call. How warm

is he? busy bus does he like say like bro I've been watching your videos for so [ __ ] long you feel like are these sold straight away within 10 to 20 minutes or do you have to have a 40-minute call and handle 50 objections

you'll know right but let's take a guess honestly one to 10 how much do they trust you as a

person as a person probably like a 1.52 as an AI maybe like a 10 but as of now I'm just a person so I need need to work

my person stuff. And then I'm assuming these two are high, right? Yeah. Okay.

So, like 90% of you, I don't have to ask all of you, 90% of you just struggle with this. And you've been told value,

with this. And you've been told value, value, value. But like, let's be real.

value, value. But like, let's be real.

There's a hundred other dudes selling the exact same solution as you. The way

that you stand out and the way that you share beliefs is by trusting is getting them to trust you as a person. Why do

you think I post on my stories all the time? Why do you think I do all this?

time? Why do you think I do all this?

And why do you think I'm, you know, like so open in my YouTube videos and everything? It's because it is. And

everything? It's because it is. And

honestly, like if I had to choose one problem, it's also this problem, right? But the point is like as long as

right? But the point is like as long as you guys are aware and as long as you guys are filming content that directly solves your biggest problem, that will solve a lot of problems in your business. Okay. So to reiterate, the job

business. Okay. So to reiterate, the job of the VSSL is to answer the first two questions. The job of the sales call is

questions. The job of the sales call is to answer the last question.

I've been through a lot and I have like a few more things and a few actionable steps, but I want to kind of get you guys' advice, like inputs, whatever.

Does everything make sense so far?

No. Dominic, what do you think about everything so far?

I mean, bro, that's amazing. And that's

exactly what I mean, it's the core of every personal brand. It needs to be we are in the competitive A lot of people are selling the same. But

if we truly want to take the biggest like part of cake, we need to connect with our audience. We need to give ourselves. They need to know who we are,

ourselves. They need to know who we are, where we live, what's the name of our [ __ ] dog. They need to know this stuff because, you know, it's just about the connection and that relationship because people are really skeptical

nowadays. Like really, really skeptical.

nowadays. Like really, really skeptical.

But what I like about my content right now with because I've been nurturing people like even if I have bad audience and still been nurturing them and basically when on the call I don't need

to talk too much with them. They know

me. They know I've been construction worker because I was saying that over and over and over and over again and it's just fast. So I agree with this and

this is one of the best calls for sure.

Ro I want to talk to you. Um, I when I created this resource, I had you and Danny in mind. Are you there, Ro?

Hey, what's up, bro? Yeah. Does this

kind of make sense? What are your thoughts so far? No, it does make a lot of sense, bro. Um, I think, uh, Dominic hit it pretty spot on. Um, a lot of what

you said did resonate and I think, um, I guess it's just more of an eye opener, you know what I mean? I think that's the way to put it. It's just like a reminder of like, yo, people really need to know who you are. And uh we talked about this

right before as well, right? Value,

value, value is one way, but um yeah, getting getting the personal side is super important as well. I think

Brian, like if anyone in the fitness space does it, Ryan Mark does that. Like

he's a killer at that, bro. Like you

know his personality and the way that he expresses himself like if Oh my goodness. He he's just he's the perfect resemblant of like the perfect ethos and pathos because he goes

over his life story so often and it's perfect you know we we use a concept well they used to use a concept I can't it's like

prove something in connection it was like prove [ __ ] I prove value connection there we go there's my boy Danny

document and documentation. They added

documentation. So just documenting what you're doing throughout the day like you did that a great job like putting that [ __ ] together with the that was good your office and stuff like it does it's not like hey here's how to lose belly

fat but it's like oh Raul's doing this you know he's a [ __ ] human. Yeah yeah

I've been trying I think it's like I think documenting is more of a uh it takes a lot of time to do in a weird way. You know what I mean? You got to

way. You know what I mean? You got to [ __ ] set up a camera. You got to do this. It's like it just makes the

this. It's like it just makes the process so much longer than it needs to be. It's like when I go work out, it's

be. It's like when I go work out, it's like it's a headache for me to bring my camera and like just set up my tri because my my workout automatically gets extended 20 minutes minimum, you know,

just because I got to place the camera, I got to change and it's like [ __ ] I don't have that extra 20 minutes to do that. But sometimes I do. But

that. But sometimes I do. But

documenting is something that just takes time. But definitely I think the the

time. But definitely I think the the reward of it is definitely 10 times better. Yeah. Perfect. So yeah, my goal

better. Yeah. Perfect. So yeah, my goal with this is just like this call is just to open your [ __ ] perspective cuz a lot of been there's a lot of BS that has

been taught about just value value. And

like I've proven it wrong so many times and I'm confident enough that like what I've done with my content and with my other clients content that I've been

doing for you is just breaking down like who they are as a character and who they are as a person and that's what really sells. Okay? That's what gets people

sells. Okay? That's what gets people over the edge.

So perfect. Now let's go over what type of

perfect. Now let's go over what type of content you should post in order to actually achieve this. What's up, Brian?

What's your thoughts? Like for example, if I want to add humor into more of my content, my let's let's say even stories. I want to add humor,

stories. I want to add humor, right? Would they see me as less serious

right? Would they see me as less serious with how I value or no? Dude, the reason I'll tell you this right now, part of the reason why I invested in Devon is

because he was actually funny in his reals. He probably jokes and [ __ ] and

reals. He probably jokes and [ __ ] and the CTAs were like, "Daddy and like, bro, like that's funny to me, you know.

Maybe it's cuz I'm like 19 and [ __ ] I don't know. But that's funny to me, you

don't know. But that's funny to me, you know?" And so it resonates with some

know?" And so it resonates with some people, but again, don't be afraid of being yourself because being yourself, here's what will happen. you will attract a

really group, a really tight-knit group that of people that just love you and who you are, but it'll also push away everyone else. And that's better than

everyone else. And that's better than just having a community where you're neutral with everyone. You're neutral

with everyone right now. You haven't

showed really a lot of personality.

People know you can provide value, but you haven't experienced the results yet that you should be experiencing because you're neutral. Yeah. Don't be afraid of

you're neutral. Yeah. Don't be afraid of just cracking jokes and [ __ ] and being yourself. Okay. Yep. Perfect.

yourself. Okay. Yep. Perfect.

So how can we do this guys? There's four

ways you can do this. Teach, show,

share, and give. All of you guys are going to teaching. All of you guys are going to teach. This is not the problem you guys have. And so putting on your expert hat and demonstrating your expertise. People see you as smart,

expertise. People see you as smart, someone who really knows yourself and as an expert, but there's not much deep connection with you or Brad, right?

Every single one of you does as well.

Show client testimonials, your transformation, interviews, past work and projects, your unique mechanism and process need to show this. A lot of you have so many case studies, Brian, you,

Danny, you as well that you can film a YouTube interview for 15, 20 minutes and that will generate you so many sales, but you're not doing it

yet right?

You need to flex your results and do not be afraid to show them off. Okay? Do

interviews with your best clients. Case

studies that you know have gone from like like passion, bro, you know, and everything. And then showcase your

everything. And then showcase your unique mechanism and process. Why are

you different from everyone else?

There's a reason why that specific thing is in the BSL alone. That's the entire portion alone. Why is this solution

portion alone. Why is this solution different from everything else? Because

you guys have probably tried past solutions. You need to break down why is

solutions. You need to break down why is this different. And then you want to

this different. And then you want to share. Bring people into your life.

share. Bring people into your life.

Sharing family, friends, things you do, interests, your day-to-day, your thoughts and opinions. Show yourself, bro. Cuz guess

opinions. Show yourself, bro. Cuz guess

what? People will really resonate with you. And the DM like, "Bro, I agree with

you. And the DM like, "Bro, I agree with this." Especially if it's controversial.

this." Especially if it's controversial.

Like, "Bro, this is [ __ ] spot. I've

been thinking this all day. I'm glad you said it." And they'll feel this personal

said it." And they'll feel this personal connection with you because you guys agree on the same things. And guess where you push

things. And guess where you push everyone away, but that's fine. You have

a tight-knit group of people. That's all

that [ __ ] matters. Okay. And the

fourth one is you want to give. You want

to give away opportunities, assets, and trainings, and invitations to work with us. Okay? These are the four things you

us. Okay? These are the four things you should do. A lot of you are missing

should do. A lot of you are missing this. Do not underestimate this

this. Do not underestimate this step. So this is

step. So this is what a good journey should look like. So

a character is your ICP, your client, a prospect, whatever it is.

a character, they have a problem. So,

they meet a problem and at first they try to solve it themselves and they can't. No matter what they try, they try

can't. No matter what they try, they try all these different solutions online.

Check out YouTube, free content, whatever. It doesn't [ __ ] And then

whatever. It doesn't [ __ ] And then suddenly they meet a guide, okay? And

they meet a guide who gives them a plan and this plan could be free, whatever. And then it calls them to

whatever. And then it calls them to action. So, this is them buying your

action. So, this is them buying your program, right? This is them buying your

program, right? This is them buying your program. Um, but the point is you need

program. Um, but the point is you need to give them a plan first and you as a guide, you need to sell them on the you being that person that can take them from A to B. Think about it as choosing

a coach. You wouldn't choose a coach just

coach. You wouldn't choose a coach just based on like like let's say you're playing basketball. Let's say you're

playing basketball. Let's say you're doing sport, right? A lot of you guys have done sports. You wouldn't choose a coach just solely based on his success.

You kind of want to see how he coaches and the way he does things and everything. You want to know a bit about

everything. You want to know a bit about him before you just [ __ ] work with him every [ __ ] day, don't you? You

want to work with him before you spend thousands of dollars with him? Because

you know that like let's say there's coaches for Kobe, coaches for LeBron, coaches for um Michael Jordan, whatever.

How the [ __ ] can you choose which coach? The truth is that's what you guys

coach? The truth is that's what you guys look like. You look like every other

look like. You look like every other coach, and they know you can take them from A to B. But why would they choose this coach? Why would they choose you?

this coach? Why would they choose you?

Why would they choose this other person?

And so you need to find your unique mechanism and actually explain yourself and then you need to give them a plan.

And your plan has to be strong enough that cause them to take action. And so

this goes back to the last group call where I talked about marketing the cost of an action. A lot of you guys are marketing the benefits in everything, but why don't you market the cost of inaction and showing them what they're missing out on every day that they're

not building the personal brand, every day that they're not hitting the gym and working out, every day that they're not growing their business. market the cost of an action

business. market the cost of an action and that's going to cause them to take action and that's what's going to get them to buy your program that'll help them avoid the failure and the edu success. The way that you can really

success. The way that you can really dial in this funnel is look at your funnel from the client's point of view.

Don't look at it from your point of view because you think your funnel is perfect. Every single one of you thinks

perfect. Every single one of you thinks your client your your funnel is perfect.

But when you look at it from the client's perspective, you're like, "Okay, this is a flaw. This doesn't make sense. This this also doesn't make

sense. This this also doesn't make sense. Let me change everything."

sense. Let me change everything."

because you're looking at it from a different perspective. A lot of you guys

different perspective. A lot of you guys are looking at from up here when your clients are down here and you're too used to looking at it from this perspective that you don't see what your clients actually see. That is so [ __ ] important.

see. That is so [ __ ] important.

That's why I want all of you guys to do market research. That's why that's the

market research. That's why that's the first thing I ask you guys to do. Market research is the basis of

do. Market research is the basis of everything. And then the key also here

everything. And then the key also here is to be the guide to the hero story because you are not the hero. They are

the hero. You are the guide that leads them to their success. And when you realize that and you position your content and you make them feel important, they want to work with you.

Okay. God damn, my throat is sore. That

is the end of the presentation. What

What do you guys think? Good.

think? Good.

Perfect. Okay. Perfect. Perfect. So,

let's turn on your cameras. Let's start.

Oh, start with the questions and everything and then we'll take it from there and then Yeah, let's do it. Who if who wants to start with the

it. Who if who wants to start with the questions? Damn. Did I cover

questions? Damn. Did I cover everything? I'm thinking I'm thinking.

everything? I'm thinking I'm thinking.

What's up?

I was going to wait a bit to ask, but just because it's kind of off topic, but I've been trying to like document my journey. Yeah. I was I do management and

journey. Yeah. I was I do management and then I do the coaching, too. And I don't know. I don't really want to document my

know. I don't really want to document my journey to like coaching more people.

So, how would you go about documenting like your dayto-day?

Why Why would you not want to do that? I

feel like it's weird if I'm like, "Yeah, you know, made [ __ ] 5K today, brought in two new students or something like that." Maybe if I like restructure it

that." Maybe if I like restructure it and I'm like, "Yeah, brought in two new students. They're going to crush it."

students. They're going to crush it."

But do you know them dudes on Twitter that are like day one of 30 of scaling to this or doing this? I kind of want to do that, but I don't know the right approach to take to kind of maximize I'm just kind of in a state of analysis

paralysis with it. So, you want to look at it again from a client's point of view right?

What's in it for them? And so you showing that you're working on the coaching program, you're filming new video modules, you're actually on boarding new clients and everything, that's cool. There's a reason why I

that's cool. There's a reason why I actually stop and I shouldn't to be honest, but there's a reason why I don't give context to my payments and say like just onboarded two guys for this amount.

It's weird. Yeah, I agree. But what I would do is I take a picture of the onboarding call that I have or what I call I have post it excited to crush with this person with this offer with X

offer when I run him up and then maybe like a week later I post a screenshot of a few payments to show that people that I can actually do what I'm saying. That's how you position. And

saying. That's how you position. And

so as a matter of just understanding your market and looking at your content from your client's point of view. Okay.

Yeah, I agree. Would you so instead of doing like a daily thing, would you kind of do like a weekly update? Because I

feel like I've seen a lot of dudes do daily and they get like, you know, under 200 views, but I've seen one guy do like a weekly thing and he was getting a thousand.

Weekly is more interesting. It's more

interesting. Yeah, for sure. Um, and

there's I also did week in the life, not day in the life. So, yeah. Yeah, I'm

hyped to watch that, bro.

Shout out Josh. Appreciate that, man.

Thank you. Yes, sir. All right. Fitness

Josh, what's up?

How's that lagging, bro?

I want to save. Oh, he's

save. Oh, he's cooked. Anyone else have anything

cooked. Anyone else have anything else? You're good. You're

else? You're good. You're

good. Danny, this this entire presentation was for you, brother. What'

you think of it? I mean, you joined halfway. I'll send you the recording and

halfway. I'll send you the recording and [ __ ] but I appreciate you, bro. Um,

yeah, I gotta watch because I had the call. So, I I um tuned in at like 30

call. So, I I um tuned in at like 30 minutes in. So, I definitely want to

minutes in. So, I definitely want to watch a replay and I will. Um, but yeah, bro. I'm not I heard you most when you

bro. I'm not I heard you most when you were touching on like the connection aspect of things. I think that's really really big. Um, and that's kind of like

really big. Um, and that's kind of like the separator. I And I I feel like

the separator. I And I I feel like that's big for me because I kind of got too much into the value. Um, I was sharing a lot of more stuff about my

story on my feed. I still try and do it like on my um, stories, but I kind of got away from the connection on my feed

and I, you know, I got less leads. So

connection is so important because we could all share fitness or [ __ ] whatever like agency, but like the connection part is I I think just really important. Um, so I think that's my uh

important. Um, so I think that's my uh biggest takeaway and um yeah, that's something I probably just gonna double down on. Beautiful. And if you think

down on. Beautiful. And if you think about it, every single one of you, that's every single one of you guys' unique mechanism, right? No one else is who you are. So, as long as you're not pretending to be someone else and you're

not trying to have like a persona or whatever, you have your own unique mechanism. They want to work with you

mechanism. They want to work with you because of the person that you are, the personalities that you have, the hobbies that you have, and the values that you have. That's every single one of you

have. That's every single one of you guys' unique mechanism. So, yeah, that that's a good takeaway, Danny. Josh, oh

my god, his Wi-Fi is so trash. I got a question whenever he Well, unless he Josh, you can hear me. Josh, you go. You

go. If you got a good connection. Oh,

no. No. I was just gonna say Oh, yeah.

Okay. You guys hear me now? Perfect. No,

everybody loves to see an underdog win.

So document every don't I wouldn't like post the sales that you're making but just like show like you on calls with your clients all the time whenever you when you're on them document every other

little thing. Everyone loves to see you

little thing. Everyone loves to see you win. Yes sir. And they'll want to work

win. Yes sir. And they'll want to work with you just because they want to be part of your story as you're growing.

Did you say there's a matter of posting too much? Like I have like four client

too much? Like I have like four client calls today, right? Should I post them all? Like they're all separate. There's

all? Like they're all separate. There's

no posting too much. Yeah. Okay, cool.

There's no such thing as posting too much.

Yeah. All right. Sweet. Thank you,

man. Oh, no. Brian, what's up? All

right. So, for my, you know, I'm a content agency and I know there's some like I'm talking about reals now. When I

post reels, there's value reels, there's more educating reels, and there's more reels where it's like me to nurture, right? So, for example, I was I've been

right? So, for example, I was I've been posting more viral videos and that's what kind of got me like over 125,000 followers. Now, the last two I was

followers. Now, the last two I was experimenting with more more educating, nurturing content.

However, they did not perform well.

What's your idea on how I should post my reels? Should I mix up? But I also want

reels? Should I mix up? But I also want to show that I'm able to get views at the same time because that's what I do, right? And obviously, there's a certain

right? And obviously, there's a certain strategy for everything. like what do you think I should do within my reels?

Should I should I continue providing value and stay personal within the stories or should I h add a hint of personal within my value? Yeah. And like

so what do you think I should do? That's

exactly that what you said. um at like when you provide value almost talk about your story where this this actually applies you know or maybe it's like um this is how I went from 0 to 40k blah

blah I was experiencing this but then you're still providing actual feedback so it will still hit the algorithm right um and dude you should check out this person her name is Ava Jurgens oh my

goodness she is good she is so good at what she does she does over 400k per month with her social media like done for you basically what

you do right um scripting ideation everything um and basically she has two pages this page just provides value value nothing else sometimes a day in

the life look at this day in the life 530k you guys have the assumption that you need to provide value and astral tips to just always go viral but

sometimes just having something like this will we'll just go crazy right and so Brian this is a video like you could

film video idea just like this.

Okay. Now, would that make me what like if I'm if my audience is so used to making me like or watching value and I just post a random day in the life even though my day in life is just me staying

at a desk. I don't do anything. But if I do do I do do a day in the life, would they leave because they're not interested in this content? They don't

want like, you know, well, if they leave, then they wouldn't have bought from you from the first place because they didn't DM you, right? So, I want again, you're trying to please everybody, but when you please

everybody, you please nobody. Yeah. Of

course. Right. And so that that's the thing with the with the with the entire marketing. You're going to push away a

marketing. You're going to push away a few people. Of course, some people won't

few people. Of course, some people won't [ __ ] like it, but you're also going to let get a lot of dudes that actually like it and then want to work with you more. And as long as you're just posting

more. And as long as you're just posting content that just like really builds trust and you know shows who you are as a person and that the values you have and everything, why not? And if anything, if

I'm a business owner and I see that all you do is just [ __ ] work, I'm going to want to work with you. I'm going to want to work with you, right? You just

go to the gym, you work all day, I'm going to know that I'm going to get results because this guy cares about me.

All he does is [ __ ] work. So, if

anything, that shows a personal aspect, which also benefits me as someone that may potentially work with you. When you

look at it from that perspective, then it's completely different. So again,

looking at your content from your client's point of view, from your perspective, it's like, oh, you don't know. But then when you look at it from ideal client, think about it. If they watch that video,

about it. If they watch that video, they'd want to work with you more because they know you just walking work all day and you go to the gym, right?

Cool. Yeah, she has this as well. She

has a personal page and it's very interesting because they get similar views.

Sometimes she gets more views with a personal What's your personal page? What

is it? It's just her name. Ava Jurgens.

Okay. Okay.

Guys, sometimes she gets more views with her personal page that's just talking about how much she spends um how she's feeling.

Like [ __ ] like this, bro.

Transformational. And like this is good, bro.

This is honestly really really good. I

just need to be a female man.

But what stage would you do to build a personal end?

Bro, honestly, I wouldn't. Um, yeah.

Yeah, that just takes too much work for me. I mean, because he has a whole but I

me. I mean, because he has a whole but I would.

But yeah, any more questions, boys?

Would you say Brian Mark does what she does technically on one account? He

doesn't really do day in the life, does he? Not really. Yeah.

he? Not really. Yeah.

So, any other questions? You got you got anything?

I had like three sales calls today with different uh creators and stuff. Um just

trying to just trying to see what I can make happen there because they're not like the biggest. They will have like 5 to 10k. to trying to get like a pretty

to 10k. to trying to get like a pretty good rev share to actually do it. Okay.

Awesome. Awesome. Give me update on how that goes. Yeah. Well, I did have one

that goes. Yeah. Well, I did have one question. Um, if I if we're doing like a

question. Um, if I if we're doing like a a freebie CTA and they're replying with an email and it's like 50 people replying, is there a Many Chat automation that can add that to to an

email list? Yeah, you use Zapier. Um,

email list? Yeah, you use Zapier. Um,

you use Zapier, you add a web hook from many chat and then Yeah, it's pretty pretty simple. I'll I'll send you a loom

pretty simple. I'll I'll send you a loom breaking it down. Okay. Okay, cool.

So, I got another question. When would

you do a a straight visual retargeting ad? Why what's the benefit of recording

ad? Why what's the benefit of recording a retargeting ad when you could just have a visual with all the text there right in front?

Because people are b are used to watch your content by just watching it, not reading text. So, when you like

reading text. So, when you like introduce another way to consume your content, it's like, is this really Brian? I haven't seen these before. Um,

Brian? I haven't seen these before. Um,

also it's like I mean for me personally as a business owner I think you can answer everyone here as well. We'd rather watch a video. I don't want to read. Yeah.

a video. I don't want to read. Yeah.

Yeah. Of course.

But I would rather watch a movie than a book. Exactly. So yeah, it's just easier

book. Exactly. So yeah, it's just easier to consume. Um, it's it fits the way

to consume. Um, it's it fits the way that you do content obviously and Yeah.

Okay. Thank you.

Awesome. D Rul Val you guys have anything else before we wrap up? If you guys want to stay back, it's

up? If you guys want to stay back, it's cool as well. I don't mind staying back for another 10, 20 minutes. Okay,

minutes. Okay, perfect. I appreciate you guys.

perfect. I appreciate you guys.

Hopefully this call was helpful. Um, a

lot of guys had sales calls, so they had to dip. They message me. But hope you

to dip. They message me. But hope you guys found this call valuable. And yeah,

if you need to stay back, feel free. But

if not, I'll see you guys on a Friday call. All

call. All right. Dope. Take care, boys. Have a

right. Dope. Take care, boys. Have a

good one. See you.

Everyone, everyone wants a oneonone. Okay, there you go. All right.

oneonone. Okay, there you go. All right.

What's good? Let's go. Let's go Val first. I'm just curious about the

first. I'm just curious about the questions, bro. I've been watching them

questions, bro. I've been watching them calls back and the bit at the end is always so [ __ ] valuable. Yeah. So, I

lowkey just want to see what Brian has to say. Brian, don't you live with your

to say. Brian, don't you live with your mom?

Doesn't mean I record in my mom's room, bro.

There's a difference. There's a

difference.

My mom didn't cook that pasta. It was a freaking restaurant. That [ __ ] was

freaking restaurant. That [ __ ] was flying, dude. That [ __ ] looked

flying, dude. That [ __ ] looked That was so good. So good, bro. You

should have seen that [ __ ] That [ __ ] was like hard yellow. Really, bro? Well,

you you you live in the UK, bro. You

guys don't even put seasoning in your food, bro. I don't want to hear. I live

food, bro. I don't want to hear. I live

in Arle, bro. No,

whatever. Same [ __ ] Anyway, um what was I gonna say? So, so I'm gonna work on my VSSL today. From what I've gathered info

VSSL today. From what I've gathered info is I'm just gonna I know how to storytell, but I've been so been caught up with the format of how you want to do it. So, I'm going to legit take the

it. So, I'm going to legit take the actual mental aspect of the way you want to put it out and I'm going to sell that story and sell the more of the the the

why rather than the how. And the how could be the sales call. So, that's what I'm going to try to do. And is it cool if I send you another copy like as soon as possible? Hell yeah. Oh yeah, dude. I

as possible? Hell yeah. Oh yeah, dude. I

want to share this with you real quick.

Um, just before you go, this will help you out as well. Let me find

well. Let me find it. [ __ ] Give me a sec. I need to go

it. [ __ ] Give me a sec. I need to go through my [ __ ] But essentially, I'm going to basically also film my own mini

VSSL. Dude, I have so much [ __ ] in

VSSL. Dude, I have so much [ __ ] in Notion. It's insane.

Notion. It's insane.

So, I'm going to find it real quick.

Give me a sec. But

essentially, the idea behind it is you just sell why you are the person capable of taking it from A to B and you sell them wanting to work with you.

That's even B2B. The biggest

misconception is like, oh, we only sell the solution. But bro, if you think

the solution. But bro, if you think about it, it's also like who we are, right?

Like I mean, there's hundreds of business coaches out there. Obviously,

we connected on the call, but what made you join? Was it the fact that, you

you join? Was it the fact that, you know, we connected or whatever or what was it? Like, think about it.

was it? Like, think about it.

You actually want the answer? Yeah.

What made me join is because I know how to make money outside of Instagram.

Yeah. And I and I know you make money in using Instagram.

And I want to leverage and grow my skill set within Instagram.

Okay, perfect. So you believed in the solution as well, right? You believed in the solution, the mechanism, but then also hundreds of other coaches could help you solve that problem. Yeah. How

come you chose me? Was it the fact that we're just having to be on a call and whatever and then it was just connected?

I mean, I've been looking at your stories. Yeah. Right. Even though I've

stories. Yeah. Right. Even though I've never looked at any of the results. I

just saw that you got results. Never

read a name before, never read how much, whatever. I just saw you got results.

whatever. I just saw you got results.

Um, to me at least, I didn't buy from your personal aspect. I just know that you what you can do and then of course like your approach and obviously the way we interacted because of the coaching

thing. Yeah. I'm like, you know what?

thing. Yeah. I'm like, you know what?

Why not invest my skills, I from the way that you spoke to me, I'm like, all right, you know, yeah, I feel like I could do something with it. Yeah. So

there's a lot of different things like for for some other dudes it could be like the personal aspect for some other dudes it's just be strictly solution but the point is you just want to cancelate everyone you want to cancelate everyone

okay and the most important thing in your VSSL is that your story relates back to the fact that you couldn't get views and you couldn't get you couldn't pop off you couldn't [ __ ] pop off no matter

what you tried you did everything you search up every tutorial every YouTube tutorial think about what your clients are doing right now maybe they're searching up for YouTube tutorials They're looking on Kora or they're like searching up all these different things

and whatever and nothing's working.

They're trying hashtags. I tried

everything and nothing [ __ ] worked until I realized this one thing and that's your epiphany moment. Boom.

Yeah. And your epiphany moment could be investing in a coach or maybe joining a mastermind whatever it is. And that's a similar epiphany moment that they should have as well to break out of it.

So your story should basic they could see they could put their feet you could they could put their feet in your shoes when you were like in that current

situation back then if that makes sense.

Got it. Okay. Um so I'm going to work on the VS. I'll send it to you for retargeting ads. The way you told me is

retargeting ads. The way you told me is like this has tripled my um tripled someone's business like a client's business. Obviously I can't say

client's business. Obviously I can't say tripled. I can't say doubled but I know

tripled. I can't say doubled but I know it like it grew. Can I use other words to emphasize that type of ideology?

What other words? So for example, if I'm talking about one of my clients who who's we did ads for and he got so many leads that he had to turn off his ads,

right? I can't say he it tripled his

right? I can't say he it tripled his business in revenue. I can't say it did this this. But I'll tell you like how he

this this. But I'll tell you like how he grew from it on his social media. like

his social media. I could tell you social media analytics.

I can tell you made money off of it.

Yeah. But I can't say how much. Okay,

that's fine. That's fine. Um, as long as you specify, then that's cool.

Okay. Yeah. But yeah, that those are basically my two tasks left. I've done

almost everything. So I once I do that and try to get it done, I'm going to script it and then I'll record it. Let's

do it. Thank you, man. Yeah. How was the How was the call, by the way? Was it

good? It was good. I I like the buyer's journey as well. I feel like it's a good reminder. Um I feel like that's

reminder. Um I feel like that's something what we need to appreciate and understand the whole process rather than just putting stuff in the air in the cloud and hoping to get returns and just

praying after. I think showing the

praying after. I think showing the journey and showing that there is time to this and there's not a rush to get paid. Well, for some I know there is,

paid. Well, for some I know there is, but like yeah, it's more of the journey and following the journey and then money will come to you as as you enjoy it. So,

exactly. I'm going to send you this one thing that will help you with the solution and this will give you a lot of clarity because that's the biggest thing that you have problems with right now.

Let me send it to you right now and let's break it down real quick before you leave. Also, I want to ask you

you leave. Also, I want to ask you because I know coaching is different than a done for you like me. Yeah. Why?

How not? Okay.

Go ahead. Ask ask a question.

Do you work a lot throughout the day? Do

you do other things throughout the day?

Dude, in terms of fulfillment, bro, I'm chill, bro. Like, I know. It's great.

chill, bro. Like, I know. It's great.

And I need to be in that aspect. That's

why that's why I told you like, you know, um once you get better, coaching is better, bro. Coaching is so It is better, but I don't want to go in the coaching aspect if I want to go corporate at the end of the day, you know. Oh, you're trying to go corporate,

know. Oh, you're trying to go corporate, bro. I'm trying to be Fortune 500, my

bro. I'm trying to be Fortune 500, my guy. Really? Yeah, dude. You think I

guy. Really? Yeah, dude. You think I want to I don't I don't like short-term money. I don't like short-term money. In

money. I don't like short-term money. In

my in my ideology, coaching is, you know, you're gonna retain a client until he grows and then you have to think of something else. Think of something else.

something else. Think of something else.

I think it's short term. I think, you know, if you can't do, you teach. Even

though I know a lot of people can do.

So, I want to do Amazon does. They don't

teach how to do it. You know, Apple, they do. A bunch of companies, hedge

they do. A bunch of companies, hedge funds, they do. They don't teach how to do finance. If you teach someone, in my

do finance. If you teach someone, in my opinion, if you if you can make so much money selling Amazon products, why would you want to waste your time teaching it if you have a better return doing it?

Um, and you could have a better fulfillment. That's my ideology

fulfillment. That's my ideology personally. But like I don't know. I

personally. But like I don't know. I

feel you. I feel you. I guess it is hard to in the info space because it's so easy. It's such easy barrier to entry.

easy. It's such easy barrier to entry.

Like there's not there's no cost. Um,

but I I do see where you're coming from.

Um but yeah, I see where you're coming from. But this is essentially the

from. But this is essentially the structure of your solutions or your mechanisms. Okay, what is it? Why does

it work? How does it work? And then

what's the CTA? And then who did it work for? Okay, so let's go over my like a

for? Okay, so let's go over my like a situation for me. Paid ads. Paid ads is basically buying traffic blah blah blah and buying eyeballs onto your page. Why

is this important? you're struggling

because you're [ __ ] relying on organic content and you rely on the algorithm and sometimes you hit up they hit the jackpot, sometimes you don't and your business fluctuates. You need a consistent acquisition system or you

need a consistent way to generate enough eyeballs on your offer. We do that with paid ads and by just paying Meta and creating ad creative that actually targets your specific audience so we get

qualified eyeballs down your funnel every single month without having to rely on organic content. And that is what I need you to think about. That is

the most important thing and that's what you need to think about now because the reason that you're stuck is because you're relying on XYZ. Because you're

relying only on marketing content, checking the beliefs. Who do this work for? One of my clients, Patrick, he went

for? One of my clients, Patrick, he went from 5K to 40K just by turning on paid ads. Blah blah

ads. Blah blah blah. This is his results. This is his

blah. This is his results. This is his aspect. That's how you provide the

aspect. That's how you provide the solution. And so this could be ideation,

solution. And so this could be ideation, this could be scripting, this could be editing, this could be whatever. So

editing, why is it important? How do you guys edit? What like what's what's the

guys edit? What like what's what's the way? What's the process? What what do

way? What's the process? What what do they need to believe? Who's someone that actually use this mechanism and experience results? Does that make

experience results? Does that make sense? Now, would this be part of the

sense? Now, would this be part of the VSSL? Yes, this is the solution part or

VSSL? Yes, this is the solution part or the mechanism part of the VSSL. But

isn't it just the what and the why? The

VSSL. Yeah, it is the what and the why.

But but the how is not going to be the how. The how is going over your

the how. The how is going over your specific solution. this is not the

specific solution. this is not the solution. You're still selling them on

solution. You're still selling them on let me just show it's easier but you still like it's cool to but this also just teaching them like why this process

works because you again you're selling a done for you solution right we're selling coaching our market is sophisticated we can't just go over like why you're failing what you need to do differently and then booking a call like

what the [ __ ] you know you have to go over what are the mechanisms that you use and you don't go into specifics But you still why it works.

Does that make sense? Yeah. Yeah. Yeah.

Okay. Cool. Oh. So, for example, if I want to explain why the editing is so important and I explain how I edit.

So, you explain what editing is. What

what's the entire concept of editing?

What's the goal of editing? Why is it important? Keep attention going and all

important? Keep attention going and all that, right? Why is it important? Right.

that, right? Why is it important? Right.

Why is a video that is raw performed worse than a video that is edited? Okay.

You explain that concept and then you explain how like the entire process works and so maybe it's how it works.

Yeah. So basically you tell me I mean for an agency I'd assume it's just like you basically just kind of get an editor and then so there's two things

you could do. You can even tell them what they're doing wrong and then what what they should do instead. And so the problem that they're facing is that you've been burned out by editors, whatever, blah blah blah. They just

churn month after month and you can't find a reliable editor. The new solution is to work with an agency that has already trained up editors, blah blah blah. But you don't go into specifics.

blah. But you don't go into specifics.

You just tell them the problem that they're facing and the solution. Okay?

It's a bit hard to go over like the why for editing specifically, but for ideiation, it's easy. ideation. The why,

the how is super easy. Just go through a list of content, blah, blah, blah. Do

this and this is how we do it.

What's the why for ideiation? The why

for ideiation is that you don't want to throw darts in the dark. You want to throw darts where you can actually see and like the mechanism that you use has already hit bullseye. That's the kind of idea behind

it. So you go through everyone, you go

it. So you go through everyone, you go through this framework, bro, your BSL is going to be golden. All right,

cool. Thank you. Got you, brother.

Anything else? No, bro. You got to go to sleep, bro. Yeah, I'm tired as [ __ ] All

sleep, bro. Yeah, I'm tired as [ __ ] All right, take care, brother. How you

going? Peace out, bro. Peace.

Val, do you need anything? Yeah. So, I'm

going to that Spain trip for a couple days. I know you got to sleep, so my

days. I know you got to sleep, so my bed. I'm going to that Spain trip for a

bed. I'm going to that Spain trip for a couple days. Yeah. I'll just I'll

couple days. Yeah. I'll just I'll probably record a few bits of content there. Get a bunch of stories, get a

there. Get a bunch of stories, get a bunch of highlights, you know, like Income Joker and then Boazies used to do back in the day.

record like 3,000 pieces of content.

I'll run that up. I'll I'll build out the framework for the VSSL today or tomorrow. I think I'll probably do it

tomorrow. I think I'll probably do it tomorrow. That's the day I leave. That

tomorrow. That's the day I leave. That

the day before I leave and then just record stories or post stories. So, post

stories, build out the VSSL, keep on pushing [ __ ] market research calls, and keep on pushing content. Is that is there anything else I really haven't touched? Like, I'll do the weekly

touched? Like, I'll do the weekly Twitter journey documentation. I've

already like integrated that into my schedule.

Okay. I don't think you're doing market research the right way. Let me let me run you through why I think that.

Okay. Sweet.

I'm going to show you what happened when I posted content B to C.

Yeah, a lot of your shit's archived, too. I know one of your things did like

too. I know one of your things did like 1 million, bro. So, this is my first B2C piece of content. This is my second piece of B TOC content. This is my fourth B TOC piece of

content. B TOC content. B T B T B T B T

content. B TOC content. B T B T B T B T B T B T B T B T B T B T B TC content. B

T B T B T B T B T B T B T B T B T B T B to C content. B T B T B T B T B T B T B T B T B T B T B to TC content. B T B T B T B T B T B T B T B T B T B T B to C content. BC content B TOC B TOC. Yeah,

content. BC content B TOC B TOC. Yeah,

it was going crazy. And then I went I switched over to B2B and I was still getting decent results. I kind of fell off because I'm trying to find my voice.

Um but the point is I had the intention, right? Why was I able to go viral on the

right? Why was I able to go viral on the second try?

There's a new untapped side hustle and it might make you rich. There are over [ __ ] Jesus.

But I just copy the [ __ ] hook word for [ __ ] word. I can tell sometimes you're originating books or you're paraphrasing. Bro, when I tell you I

paraphrasing. Bro, when I tell you I ripped this guy the [ __ ] off, I mean it.

Recently, bro. Yeah, this guy's been falling off. But there was a time where

falling off. But there was a time where he was popping off. And you need to find creators that are [ __ ] popping. And

I'm talking like on the [ __ ] rise. So

do your research. Do your due diligence and look at what is goddamn working.

Okay. Yeah. I mean, when I say market research, I mean like calls with people who are into selling it. I don't Yeah.

Yeah. I know. But you also need to do competitor research. Yeah, for sure. I

competitor research. Yeah, for sure. I

think that's actually more important because the problem right now is not that you don't understand your market.

Problem is you don't have enough attention. Yeah, for sure. So, let me

attention. Yeah, for sure. So, let me keep on scrolling and show you the exact video I copied so you understand why I was able to go viral on my second [ __ ] track. It's not a matter of

volume. It's not a matter that you

volume. It's not a matter that you didn't do it enough. You're just doing it wrong. Okay. Mhm.

it wrong. Okay. Mhm.

So, he went stupid viral by having this Sam Sulig borrowing attention.

Yeah dude.

Let me find the eubac when is it a new pandemic on the rise and it might make you rich. The last pandemic

spawned dozens of young millionaires and this new pandemic is an even greater opportunity. Broke influencer syndrome

opportunity. Broke influencer syndrome is spreading around very rapidly.

There's millions and millions of cre cuz I want to actually show you.

Yeah, bro. He was going crazy on other people. Damn. Yeah, look at this. So,

people. Damn. Yeah, look at this. So,

the trend was just leveraging attention from other dudes, right? That's the

point I'm trying to make. I was

leveraging attention from other dudes and then just getting them to buy your [ __ ] You think that's still a good way to go about it?

Not anymore because he stopped. The

point is it's a new trend now. It's your

job to find out what that is. You

haven't found out that why that is. And

that's why you haven't viral yet.

I've seen them like raw content at the top and the thing at the bottom. It's

just some [ __ ] like doing a speech.

I've seen what's that dude's name? He's

like this Daniel.

I I don't know. But I've seen some Mexican dude. He like kind of started

Mexican dude. He like kind of started the trend. Sushi Bros. Sushi Bros. Sushi

the trend. Sushi Bros. Sushi Bros. Sushi

Bros. dude. Yeah. Everybody was doing that [ __ ] Is it the guy that looks like a monkey?

Yeah, it's like an ape, bro. Yeah,

that's crazy, bro. I hope you're still way to make, bro. He only makes a month, you know.

bro. He only makes a month, you know.

That's crazy, bro.

Cuz he tries broke asses Wi-Fi pimp edition. Please don't do this because this will not easily make you 10k per month. We're going to become digital pimps. But instead of pimping

digital pimps. But instead of pimping out, okay, this one, this guy has struck gold. Sam Sula could bring in over $100,000 per month if he

did this one thing. 1.6 million

followers on Tik Tok and 1.4 million subscribers on YouTube around fitness.

And he's not selling anything. If he

launched a business on the back end of his audience, he could instantly make six figures per month. And if Cool.

Nice.

That idea is so [ __ ] good because Sam was popping at the time. He was the biggest [ __ ] influencer, right? You

think it's mainly hooks? Like I know there's more to it, but you think if it's just like good hook, then you're showing not only that, but you know, hook is like 80% of the game. Yeah.

Okay, cool. Cool. My hooks are [ __ ] ass. Sam has taken over social media by

ass. Sam has taken over social media by storm. He surpassed Andrew in

storm. He surpassed Andrew in popularity, and it's only going to get bigger. Here's how we're going to take

bigger. Here's how we're going to take his account and transform it into a money-making machine under 30 seconds. So that makes around 500,000. No, my calls are [ __ ]

around 500,000. No, my calls are [ __ ] cheeks. Jesus. But that look at Okay,

cheeks. Jesus. But that look at Okay, look at this one.

This is the best piece of advice you're here today. Making money online is soing

here today. Making money online is soing easy if you do this one thing. Stop

listening to all these gurus that are telling you to start a business.

Starting a business with zero experience and skills is the dumbest thing you can do. Instead, learn one high skill and

do. Instead, learn one high skill and work for a business. You're way more likely to succeed because you're focusing all your efforts into one specific thing. I did this with

specific thing. I did this with appointment setting and made 7K in just 3 months. I made a full 21 video guide

3 months. I made a full 21 video guide on how you can get started with appointment setting. Comment please sir

appointment setting. Comment please sir and I'll send it to you for free.

Please attract some Indians. Yeah, I

hid.

This is the I got a [ __ ] a [ __ ] ton of views. Okay.

You know, if you're not getting views, it means you're just not looking at the right content and you're not stealing from the right people. That's all it comes down to. All right. Some dudes I talk to, they're like, "Oh, your content's doing well for 70 followers."

But like, I suppose, but like, you know, I mean, you I don't want you to Yeah. I

don't like a lot of people smoke up your ass in this space. Yeah. [ __ ] off, bro.

You need to look out for that. Like, I

remember back in the day, bro, people would be like, "Oh, you're doing so And then we get [ __ ] whipped by just like, you know, attention or some [ __ ] There's, you know, Google trends. Do you

think that's a good way to go about it?

No, just look look what goes viral on Tik Tok and Instagram. Don't don't over complicate it. Cool. I think you know

complicate it. Cool. I think you know what you need to do is just Yeah, just [ __ ] do it. I think the biggest thing is I don't I feel like like the hook, you know, I can I can do

that, but I feel really weird integrating setting into [ __ ] Like I did one video where I completely ripped the if you if you could get unlimited lottery tickets, how many would you take? Or some [ __ ] like that. You know

take? Or some [ __ ] like that. You know

that one. I like that. And then I was like my lottery ticket was starting appointment setting. Like I don't know

appointment setting. Like I don't know how to integrate setting into this [ __ ] I feel like if you could take a every video with setting. Yeah. If if every lottery ticket was free, you would take

an unlimited amount of them. There is

one thou over a thousand if not tens of thousands of opportunities to make money online and yet you still haven't tried any. Every single strategy work every

any. Every single strategy work every single um making money online method works. And one of the most simple and

works. And one of the most simple and untouched side hustles is actually phone setting. So maybe don't say appointment

setting. So maybe don't say appointment setting because that's a coin term.

That's a very common term. Maybe it's

like phone phone texting or something.

Come up with a SDR setting or some [ __ ] Pick interest, right? Pick interest.

Now, phone setting, um, it's you're 10 times more likely to actually attribute more money or whatever, blah, blah, blah, because you're focusing on one skill instead of creating a business. If

you want a full breakdown, boom. Like, that right there is a decent

boom. Like, that right there is a decent strip. It's not good by any means, but

strip. It's not good by any means, but it's much better than like the one that you just said. Do you want to see the one I This is the one I posted. If you

want to take a look at it, I sent it in chat.

It's literally just like if lottery tickets were free, how many would you take? It sounds like a stupid question,

take? It sounds like a stupid question, right? You would take as many as you

right? You would take as many as you could. And that's the crazy thing.

could. And that's the crazy thing.

Nowadays, lottery tickets are free. It

cost you $0 to make that post can change your life. Every time you post something

your life. Every time you post something on social media, it has the opportunity to go viral. That's your lottery ticket.

We're talking about posting when it has nothing to do with setting.

Yeah. Yeah. No, I agree. I noticed that after never been a time in history where you could click a button and reach hundreds of thousands of people, if not millions, for free. That's why you see

16, 17, 18 year olds making doctor salaries online. You can get in front of

salaries online. You can get in front of all of this attention with just the push of a button. Okay. You still bro isn't about doing this, right? And so that's why it didn't work. The people you're

talking about posting and then you telling me to set. Yeah. Excuses as to why you can't make. Do you know what I mean? So find a way to transition.

mean? So find a way to transition.

That's your thing. Okay. Yeah. I just

totally ripped another script. I sent it to Brian to see what he thinks, but I need to change the hook because it's like, what if I told you there was a proven way you could ditch your 9 to5, make money just by using your phone?

Like the the hook is way too [ __ ] long. Yeah. It should just be like this

long. Yeah. It should just be like this is how I quit my fun for a job and now I make [ __ ] money online or some [ __ ] right? Yeah. You could just quit

your [ __ ] job and here's why or here's how I did it.

You could. I mean, just make sure it's already gone viral before so you're not throwing that in the dark. It did well for one of the setter coaches in the space. Like, he's the only dude to post

space. Like, he's the only dude to post it and it popped off for him for his standards anyway. Try it.

standards anyway. Try it.

Yeah, I appreciate the help, dude. Dope,

bro. Let's run it. Um, yeah, you're going to be a 10k a month soon, so let's run it. Keep it up. And yeah, how are

run it. Keep it up. And yeah, how are you finding everything so far?

Everything's been good. It's juicy, bro.

I think like well I don't think but next month I'll do 10 in in cash cuz this month was in deals but I have like 3k coming in next month. It was like another seven. Let's do it. I start

another seven. Let's do it. I start

college in like two weeks bro. Huh? You

said what? I start college in two weeks.

When do you start? Same. I started in two weeks as well. You're excited? [ __ ] no. I'm going to drop out. I swear I'm

no. I'm going to drop out. I swear I'm going to drop out. I don't think I can do another month.

Did you not like it? You're studying

like marketing and [ __ ] bro. Right.

Business. Yeah. I'll figure it out. I'll

try to do something.

I'm doing computer science first year, so I think I could just get away with joining the labs and [ __ ] bro.

All right, I'm asleep, bro. I'm tired as [ __ ] All right, take care of yourself.

We'll talk soon. I appreciate your help, bro. Take care. Peace. Peace.

bro. Take care. Peace. Peace.

Yo, what's going on, guys? Hope all of y'all are doing well. In this video, we're going to be going over the consulting mastery notion dashboard. How

you can navigate it, how to utilize it.

It is a pretty complex system, but if you know how to use it efficiently, it is an absolute machine for your business. I built this out with all of

business. I built this out with all of my growth partner offers. They

absolutely love BIS dashboard. And this

is not just for you. It's for your sales team. It's for your content team. It's

team. It's for your content team. It's

for anybody that works um in your business really. And so, it's

business really. And so, it's predominantly yours, but everyone else can use it in the team. All right. So,

let's go ahead and jump right into the laptop. As you can see here, CM Notion

laptop. As you can see here, CM Notion dashboard, you can change your logo, change it to whatever name you want.

Doesn't really matter. Um, when we give when we give you your specific notion dashboard, you're going to have you're already going to have our your links here. We're going to put it for you.

here. We're going to put it for you.

We're going to put your Slack, Twitter, and YouTube. And let's go down step like

and YouTube. And let's go down step like one by one and go through absolutely everything. And I'll explain this a bit

everything. And I'll explain this a bit later. So, your offer, right? Your

later. So, your offer, right? Your

offer. This is where you, you know, do you give a quick breakdown on what you're actually offering. So, in this situation, um, you want to give a quick breakdown of your life and how you got to this point. In this video, go over your life story, how you got into

coaching, your purpose, and much more.

This video is meant for your sales team to watch and be inspired and want to really set for you or close for you.

Okay, we have a video that actually goes through how to film this specific portion. So, make sure to check that out

portion. So, make sure to check that out in the consulting mastery video watch.

Next, we have product market fit. Um,

this is what is going to help you actually find the perfect fit for your audience because oftentimes we don't actually know what to sell to them, but we just assume, right? This is

essentially going to guarantee that you get product market fit and will allow you to sell a high ticket product ranging anywhere from 4K to 8K. That's

what the whole goal of this document is.

And so, yeah, we have we do have an extra video going in detail into this.

So, make sure to give that a watch um in the later video modules. Offer

positioning. This is a document that allows you to position your offer in a way that you know the market has never seen before. So, a unique offer and

seen before. So, a unique offer and yeah, this is what's going to get you more sales and really nail in that marketing. Again, I have another video

marketing. Again, I have another video that goes in depth for this specific doc. The product, this is where you

doc. The product, this is where you paste your offer deliverable sheet. Um,

when you go through the offer mastery, a lot of this will make sense. You're

probably confused like what even is all this stuff. But when you go through the

this stuff. But when you go through the offer mastery video modules, we'll be referring to the notion a lot. So yeah,

that is the offer. Next, we have the sales closer. So accountability systems,

sales closer. So accountability systems, pretty self-explanatory. We give them

pretty self-explanatory. We give them that closing scorecard so you can track their closing rate, the cash rate, revenue percentage, all that good stuff.

And then we give them the specific closer EOD for your business. Okay? So

each business that we work with have their own specific EOD link in order to basically keep track of um their setters and stuff. And so you as a coach, you'll

and stuff. And so you as a coach, you'll be able to keep track of every single EOD that your setter does. EOD sensor

end of day if you don't if you don't know. And basically your setter will be

know. And basically your setter will be filling this out every single day and your closer which will allow you to keep track of absolutely all the details, all the metrics and all the data. All right,

so that's going to be there and we have a video to break it down to the closer.

Next, we have the daily workflow. This

is just the workflow for the closer.

Some pretty good stuff. um what they should do on a daily basis and then breaking it down in a video format, giving them the sales script. This is

the dis discovery call process we follow for everyone. Um and yeah, it's pretty

for everyone. Um and yeah, it's pretty simple stuff. It's just a closing script

simple stuff. It's just a closing script that we have and it works for every niche. Receiving payments, this is where

niche. Receiving payments, this is where you put the payment links for the offer.

So let's say it's a PIF, then you put maybe it's a $4,000 payment link on Stripe. Maybe it's a 2,000 times two.

Stripe. Maybe it's a 2,000 times two.

And this one maybe it's, you know, I don't know what one what 400 4,000 divid by three is, but you get the point. You get the point, right? And

point. You get the point, right? And

then for wise and then you can have one for PayPal. Up to you, right? But we

for PayPal. Up to you, right? But we

give you the capacity to add your links here. So that it makes it easier for the

here. So that it makes it easier for the closers. So this is the closer hub. Now

closers. So this is the closer hub. Now

the closers will only have access to the closer hub if that makes sense. And then

for the setters, they only have access to the setters hub. Editors, they only have access to the content creation hub.

Okay, only you will have access to like everything here if that makes sense. So

yeah, now appointment setters. This is

where it gets fun. Here is where you put the booking link of your CI or the GHL page. Um, so setter one, you're going to have I'm assuming most of you will have two, three

setters. So each setter has to has their

setters. So each setter has to has their own specific link in order for the link for the automation to work. So if you go in one of, you know, Nat's automations, you can see Stefan booked the call and

then it's Alex booked the call. The

reason why we can do this is because they both have different links. So you

need to create two different links and paste them here. If you don't know how, feel free to reach out to us or watch the GHL system video that will be explained by Tyler after this. All

right. And you can put their specific links over here. This is a breakdown for the setters of a notion. And then this is basically everything. This breaks

down how they how they can communicate on Slack. This breaks down how they can

on Slack. This breaks down how they can actually stay accountable. This is their daily

accountable. This is their daily workflow that I recommend to all setters because it's very very important that they're optimized. And then this is the

they're optimized. And then this is the scripts and the structures. This is

where the real value is at. We give you specific scripts for your niche and we tailor each script for your specific offer. All right. So when we eventually

offer. All right. So when we eventually um when we eventually on board you and when we change the script and everything, your setter will have a done for you script that is proven to work time and time again. This is the exact script that we use. If we change it,

that means that it's gotten better. And

yeah, we'll be changing it according to your niche and to your offer. And you

know, we have examples over here. We

have example script, all that good stuff. Outbound, this is how we give

stuff. Outbound, this is how we give them this how we teach them how to outbound. We have a video as usual. So,

outbound. We have a video as usual. So,

you're going to see there's a lot of videos that break down everything um because sometimes text is not enough.

Post booking script, you know, ask this is the postbooking report to make sure everything is good on on their end. And

we have a freebie script, inbound ads, you get the point. Just a lot of good stuff. Even have a upsell script over

stuff. Even have a upsell script over here. So, all the scripts and structures

here. So, all the scripts and structures are all here. DQ process. This is what happens

here. DQ process. This is what happens when someone disqual like when you want to disqualify um like a prospect because they don't have enough money, right? This is what the setters do. Setter process. This is

what you do when you book a call in.

Book a call in and then setter pro. Yeah. Resources.

These are the resources that I give to the setters. So, they get a free 21

the setters. So, they get a free 21 video guide on appointment setting. They

just have to fill in their email, full name, and phone number. They also get the link here in case this inline form doesn't work. It's pretty sick. I can't

doesn't work. It's pretty sick. I can't

lie, it's pretty pretty sick. So, the

setters get access to that only. Now,

editors, they get access to this. They

get access to your content automation tool. All right. Now, the content

tool. All right. Now, the content automation system will help you create content like a machine. Go through the video to understand how to navigate the system. This is another complex system

system. This is another complex system inside. But once you get the hang of it,

inside. But once you get the hang of it, telling you this is a game changer. Um,

this was inspired by Devon Jato. And so,

this is a video kind of breaking down how to actually use this automation system. Let's say you want to create a

system. Let's say you want to create a new reel. You can use one of the

new reel. You can use one of the templates we have here. Let's say you want to have an authority figure. So you

want to borrow interest from an authority. Then you can say Alex Formosi

authority. Then you can say Alex Formosi made 100 million last month. Here's how

you can steal his business model down in 30 seconds. That's a borrow interest

seconds. That's a borrow interest template, right? Um you get the point.

template, right? Um you get the point.

We have different templates in there.

And if you want to actually understand how this works, it's going to take too long for me to explain. So I filmed another video here. And this explains everything. Okay, so we have the content

everything. Okay, so we have the content automation, then we have the schedule.

Um, this is your real sequence and your story sequence. This is what has worked

story sequence. This is what has worked time and time again. Again, we have videos that break down each of these notion um templates. So you may be wondering, what even is all this? I

don't know what a value bomb is. I don't

know what a personal story is. Don't

worry, we break it down in the consulting mastery video modules. All

right, but this is the schedule you should follow after you watch the content mastery videos.

Okay, so that's the schedule pin post.

This is what you should pin. Um, you

need to treat your profile like a website. When they go in your account,

website. When they go in your account, there needs to be three pin posts that break down your service, who you are, and your content. So, again, we have a video that breaks this down. Pretty good

stuff. And then the call to actions. We

give you freebie call to actions that work extremely well for your niche.

Okay. And yeah, that is the entire dashboard in terms of the business side.

This is where it gets super fun. We're

going to be looking at the personal side. Oh my goodness. When I saw my when

side. Oh my goodness. When I saw my when I saw Tyler, who was my assistance guy and the GHL guy built out this notion, I was so so excited because I've never

seen such in-depth notion stuff. Like

even the media dashboard is so cool, right? And you know, credit to Devon. He

right? And you know, credit to Devon. He

he helped us inspire he inspired us to create something like this. Um but the personal stuff is on another level. So

we have a goal tracker, you know, we have a vision board. Honestly, this isn't really a

board. Honestly, this isn't really a vision board, but you know, put your favorite car, put the watch you want, put the family you want, put the house you want, put all that stuff, man.

Imagine your dream life. So when you go into goal tracker, you can look at your vision board and just be inspired. Okay.

Wealth. These are any goals that you have. So maybe it's make 10K a month.

have. So maybe it's make 10K a month.

Boom. You know, and then these are like the key results and everything. It's

super super cool. Let's say you want a new goal. Let's say I'm maybe my goal is

new goal. Let's say I'm maybe my goal is say 80 kg. All right. Boom. I can check the key

kg. All right. Boom. I can check the key results and all that stuff. And it's

just so so cool. So so cool. I love it.

And this is some some way you can track all your metrics and everything and all your goals. You can add goals for

your goals. You can add goals for relationships. You can get eye goals

relationships. You can get eye goals for, you know, your spir spirituality.

So you can put eight out of 10 like what what even is it? Is it five, four, whatever, right? And it's just really,

whatever, right? And it's just really, really cool. And so the goals will pop

really cool. And so the goals will pop up here. The key results will pop up

up here. The key results will pop up here. And overall, it's just really,

here. And overall, it's just really, really fun. And you want to add new

really fun. And you want to add new vision board, you just go down here and add it. Okay, super cool stuff. Very,

add it. Okay, super cool stuff. Very,

very proud. And then over here, this is even cooler. If you thought the last one

even cooler. If you thought the last one was cool, this is even um cooler. So

this is the bullet journal. And this,

I'm telling you right now, I've been using this for probably like the last two months. And this has been a game

two months. And this has been a game changer in terms of making me more grateful for my business and kind of being more rooted into the in the present. Because as a business owner,

present. Because as a business owner, you're always looking to scale up.

What's the next move? You know, how do I get there faster? Whatever. But, you

know, you don't really appreciate where you're at right now. Where you're at right now is probably where you dreamt of being 3 months ago or 6 months ago or maybe even a year ago, right? So the

bullet journal allows you to stay rooted and stay grounded in the present. So

let's say, you know, I want to do a bullet journal for today. What I'm going to do is I'm going to go ahead add an item and the the template is automatically going to pop up and we have our habits, right? You can change the habits according accordingly to what

you want. But these are the habits that

you want. But these are the habits that we have. So meditate, cold shower, read,

we have. So meditate, cold shower, read, gym, and then the progress bar. Um it's

basically there to So let's say you check out two, your progress bar is 50.

you need to do another two more. So, we

keep you accountable in that sense. And

then, yeah, we we put the date automatically. And this is where it gets

automatically. And this is where it gets so cool. Today's intentions, the morning

so cool. Today's intentions, the morning affirmations, what you're grateful for, what made today great. So, you fill this out at the start of every day. Okay? You

fill this out at the start of every day.

And then towards the night, you tell about the highlight of the day, three night affirmations, three things you're grateful for, what made today great.

Just being grateful, man. It's it's so wholesome, you know? And you can go back and read. That's a great thing. Like you

and read. That's a great thing. Like you

can go back and read how you were, you know, on March 11th and all that stuff.

It's just so cool. So definitely check this out. It's one of the coolest things

this out. It's one of the coolest things that you'll see. And yeah, that is the bullet journal. Now on to the fitness

bullet journal. Now on to the fitness planner. This is the workout plans. You

planner. This is the workout plans. You

can put the plans that you want to that you want to do. And this is really really cool. Default workout template.

really cool. Default workout template.

We give you a workout guide literally.

So, we don't just tell you to work out.

We give you a workout guide and everything.

Um, and yeah, Monday chest and delts. Oh

my goodness, this is so cool. And you can add your own. And so when you go to the gym, you know exactly what to do, right?

You know exactly what to do. And I I really wanted to make this notion dashboard special, not just for like the business, but for your personal life because the way that you perform your personal life is going to affect your business. There is inevitable. Okay. The

business. There is inevitable. Okay. The

more fit you are, the more healthy you are, the more, you know, rounded you are, the better your business is going to perform. Okay, so we we you may think

to perform. Okay, so we we you may think this is extra. I don't think so. This is

very very necessary and you can edit accordingly. It's just so cool. Um, make

accordingly. It's just so cool. Um, make

sure to delete it so you guys can create your own. But cool stuff, you know. And

your own. But cool stuff, you know. And

then we have a weight tracker. Make sure

that we can track your weight. So every

week if you're trying to gain weight, you can track it every week. If you're

trying to lose weight, you can track it every week. There's body measurements.

every week. There's body measurements.

There's progress pictures. Oh my

goodness. And then you can look at the exercises that we have. It's just so cool.

Okay, so that is the fitness planner. Meal planner. Same thing. I'm

planner. Meal planner. Same thing. I'm

not going to go too much in detail. You

guys can check it out for yourselves.

That's just so cool. Like you can see I'm h I'm like actually genuinely excited um because it took us so long to build out and everything. Bookshelf. So the books that

everything. Bookshelf. So the books that you're reading. So again you know not

you're reading. So again you know not just business stuff personal fitness your your knowledge everything okay and then the habits that you have

so you know whatever habits you want to focus on you can put them here if it's not meditate then maybe it's you know cold

shower put it here put the logo and boom now you have this okay So that is the personal and then notes. If

you want any new notes, just put it here. Well, whatever notes you want to

here. Well, whatever notes you want to do. Yeah, pretty cool stuff. Do not

do. Yeah, pretty cool stuff. Do not

delete the back end. Do not touch that at all. Your to-do list will be right

at all. Your to-do list will be right here. So, let's say you want to do film

here. So, let's say you want to do film video modules, which I'm doing right now. It's in progress. So, I'll move it

now. It's in progress. So, I'll move it over here. Boom. And then after I click

over here. Boom. And then after I click end of this video right here, I'm going to move it here. Boom. You know, and you have just a task list for you to do what you want to do. And then this is the

same media tracker that you saw over here. And it's just really really clean.

here. And it's just really really clean.

Okay, so that is the entire CM Notion dashboard. I'm very very excited for you

dashboard. I'm very very excited for you guys to navigate it, kind of use it for yourself. And this is just going to

yourself. And this is just going to really help elevate the business, your personal life, and just keep you accountable on all aspects of life. All

right, I'm very very excited for you guys to use this. We've been putting in a ton of work to make sure everything is perfect. And at this point, I think it

perfect. And at this point, I think it is looking really, really good. It's

everything you need to scale up. And

this is the exact system that I built out for all of my clients as well. So,

hope you guys enjoyed this video. Hope

you guys are actually excited to use this Notion dashboard. Each of you should already have your own dashboard by now. If not, feel free to reach out

by now. If not, feel free to reach out to us and we'll send you your individual copy with your links, with your business, with your edited scripts, and everything. All right, with that being

everything. All right, with that being said, I hope you guys enjoyed this video and I'll see you guys in the next one.

Peace. Ladies and gentlemen, welcome to the YouTube master class. This video

right here is highly requested. You guys

are going to make a lot of money with this one. I'm going to be breaking down

this one. I'm going to be breaking down my entire YouTube system, how I go about getting the right ideas, how I go about filming, how I go about the post, you know, filming process, literally the

entire step-by-step process on how I've been able to film and create YouTube videos that generate me inbound leads and a ton of high ticket sales. If

you're in this program, chances are you've actually watched a few of my YouTube videos and you know that I've been able to change the way that you believe, change the way that you think, and that's why you're in this program ultimately, right? A lot of it is part

ultimately, right? A lot of it is part of YouTube, is part of long form content. And I'll be teaching you how to

content. And I'll be teaching you how to literally indoctrinate your audience to believe in your solution and buy your program. That's what I'm going to teach

program. That's what I'm going to teach you in this video. And a lot of what I'm going to teach is very practical advice.

So, make sure you guys note and pen out.

I'm going to be going over my personal examples and everything and so make sure you guys fully understand it and let's get right to it. All right, so before we even dive into the YouTube, I want to

give give you guys a quick rundown on the content funnel. The content funnel is very very simple. Okay, you are going to go through, you know, a lot of the the other videos in this content

masterass, but the idea of the content funnel is very very simple. People go

through your IG, that's the main top of funnel. That's how you get a lot of

funnel. That's how you get a lot of traffic. and then they go to your

traffic. and then they go to your YouTube, which is where they get nurtured. And then they go to your VSSL,

nurtured. And then they go to your VSSL, which is where they get even more nurtured. And by the time they watch

nurtured. And by the time they watch their VSSL, they'll book a call and it'll lead to a sale. That is the content funnel I want you to follow. And

that is why I emphasize content so much in this entire program, in this entire offer. Okay? So, I'll be going over like

offer. Okay? So, I'll be going over like kind of my old YouTube videos, what has been working for me, and everything in this video. So, the goal with this video

this video. So, the goal with this video is to help you build a ton of trust with your audience and shift their beliefs so that they want to work with you. Okay?

Now, you may be thinking, why should I do YouTube? Okay. I'm already generating

do YouTube? Okay. I'm already generating sales on Instagram. I'm already doing well on everything. Guys, if you're generating sales on Instagram, you could generate probably four to 5x that on YouTube, okay? Because YouTube is the

YouTube, okay? Because YouTube is the single easiest way to show your expertise and personality while building trust of your audience and providing real genuine value. It is the easiest way, okay? Because the reality is it

way, okay? Because the reality is it takes someone an average of seven hours of consuming your content until they become a consumer. And so with IG reels, it takes a lot of time. You have to fame film maybe like hundreds of shorts and

everything, hundreds of reels and everything. But YouTube, you can film a

everything. But YouTube, you can film a 20 30 minute video and it fills up that cup really fast. And so it's easier to get someone to become a client if they watch a 20 minute YouTube video instead

of five 30 secondond scripted reels.

Hopefully that makes sense, right?

And the idea of a YouTube workflow is the most important thing is finding a process that works for you. I'm going to show you this workflow, but please do not follow it step by step. Do what you feel is best. Okay? This is just a

framework for you to follow. Like this

entire program is a framework. You need

to create your own process and your own system that will work for you. Okay? So

a process that you can actually most importantly consistently perform every single day. That is the most important

single day. That is the most important part. So the first part is obviously

part. So the first part is obviously finding ideas. This is by far the most

finding ideas. This is by far the most important part because if you have a trash idea, no matter how good you make the video out to be, it's going to be trash. Okay? And then once we find the

trash. Okay? And then once we find the ideas, we want to actually validate the idea. So we want to actually create the

idea. So we want to actually create the thumbnail and the title here. I actually

don't write the script and then create the thumbnail and title at the end. I

create the thumbnail and the title at the beginning because what's more important, the hook or the actual body?

If the body is good and the hook is trash, no one's going to even look at the [ __ ] body. So obviously the hook is going to be important. It's the same thing with reels. You're going to notice this when we when you watch the IG reels videos or if you've already watched

them, I've always emphasized the hook.

You give 80% of the effort on the hook and how you position and how you package it and then you go over the body, right?

And not to say that keep your body trash. It still has to be really good,

trash. It still has to be really good, but you need to emphasize your hook and make it good enough so people actually click on it. That's the key part. And so

you want to create the thumbnail and title here and find a way to get people to click on your videos. And this is not a mistake. I literally want you to know

a mistake. I literally want you to know the title and thumbnail before you film the video because when I know that I have a banger thumbnail and title, I just like I know I'm going to crush it with this with this YouTube video, you

know?

So make sure you, you know, make sure you actually validate it. And then after that, you want to prepare the video.

Having structure to follow allows your video to flow smoothly. editing. I don't

like crazy edits in my opinion. I like

it raw, genuine, and just simple edits in my opinion and from my experience.

That's just what's works best on YouTube. But again, find what works best

YouTube. But again, find what works best for you, your niche. If you already have an editor, cool. Maybe that's edit finding the editing style. Um, but for me, it's just raw and genuine. Okay, so

let's go over how to actually find good ideas. Don't worry, this wasn't like the

ideas. Don't worry, this wasn't like the tutorial I was going to tell you guys.

This is just like the brief rundown and then I'm going to go into each detail.

So the first part is finding the finding good ideas. The best ideas that I found

good ideas. The best ideas that I found are objections from sales conversations. These are probably one of

conversations. These are probably one of the best, bro. So if you go to my YouTube, I'll show you guys which ones generated me the most sales. This one

generated me a ton of sales. This one

generated me a ton of sales. What else?

sales. What else?

This one is obviously my VSSL, so it generated me a ton of sales. Um, but

you're going to see that this one also generated me a ton of sales. So, one,

two, three, um, four, a few, a few down there. I'll show you as well. This one

there. I'll show you as well. This one

also gener a ton of sales. So, a lot of the video ideas I have are objections on on the sales calls that I get because if someone has an objection on a sales call, chances are they have that

objection like while watching your content as well. Okay. So, I actually watch they try to watch these videos. I

literally handled this objection in front of like 572 people, which when you think about it, it's like, okay, that's cool. But, bro, if if I can solve an

cool. But, bro, if if I can solve an objection before they even hop on a call with me, they are going to be pre-sold. You want to make your content

pre-sold. You want to make your content solve your client's objections before they even hop on a call with you. And

when you do that, I promise you, you're going to get the easiest sales calls of your life. Okay? So, an objection I

your life. Okay? So, an objection I usually get in my in my calls was like, um, why should I invest in you? Uh,

that's not common. Sorry. Like they

they'd be like, "Why should I choose you instead of this other $300,000 per month guy?" I answered that in this one and it

guy?" I answered that in this one and it was a master class. Go ahead and watch it. People also have an objection like,

it. People also have an objection like, "Oh, I don't believe in content." I I put that here. People

content." I I put that here. People

believe that they have to work 10our days. I handle that objection here. So

days. I handle that objection here. So

you kind of get the understanding that the best ideas come from objections.

Okay. So those are probably one of the best videos you can film to start off with. And then questions and challenges

with. And then questions and challenges from clients. I like to have a notetaker

from clients. I like to have a notetaker in all of my Zoom recordings and everything. And that noteaker basically

everything. And that noteaker basically gives me ideas of what I can film. So

let me actually show you. So I'm on the I'm on the free plan because I'm cheap and everything.

But yeah, I should probably get the paid one. But this is my noteaker and

one. But this is my noteaker and essentially I can come in here and I can specifically look for what questions are my clients asking. Okay. And I can go ahead and like the key questions right

now. See these are some of the key

now. See these are some of the key questions, right? And I can go to my

questions, right? And I can go to my read.ai and I can just look at the questions and stuff. So let's say this one, if I go in here and I look at the key questions, I can know what questions my clients are asking me and I can

answer them. If I'm getting like two or

answer them. If I'm getting like two or three guys asking me the same question, I'm going to film a YouTube video on it.

I'm going to film a YouTube video on it, you know, and read.ai makes it extremely simple. If you guys want to use my

simple. If you guys want to use my affiliate link, I got you. But you can use a free option for now like me and just kind of get the hang of it and everything. And yeah, that's really

everything. And yeah, that's really really cool. And the content that

really cool. And the content that inspires me. If I watch a piece of

inspires me. If I watch a piece of content and inspires me, I like to save it. I like to recreate it. And something

it. I like to recreate it. And something

that inspired me the other day was a week in the life. And so that's what I created. And then content I disagree

created. And then content I disagree with. So I'm actually filming a new

with. So I'm actually filming a new video on why school and low ticket communities are trash. I'm going to film content like that. And then reflecting on my journey, mistakes, lessons, things I wish I knew, whatever like that.

Content in your niche that's viral or trendy. Again, this is kind of trendy

trendy. Again, this is kind of trendy right now. And yeah, you can kind of

right now. And yeah, you can kind of just look at my page and get some inspiration. But that's the kind of

inspiration. But that's the kind of idea. You just want to kind of have a

idea. You just want to kind of have a rough idea on how to actually find good ideas and then you validate them which is the more important part. So again,

you don't have to follow it step by step. It's just a framework to follow

step. It's just a framework to follow and over time when you as you film YouTube videos, you'll kind of get a grasp of what ideas are actually good.

Okay. Now, once you actually find ideas, you want to actually validate them. So

you need to ask yourself, what do I want my prospects to know when they watch this video? What do I want them to know?

this video? What do I want them to know?

Why do I want them to know that? What do

I want them to do? And why do I want them to do that? Right? And when you can answer all four, then that's a good YouTube video. And so this recent video

YouTube video. And so this recent video I I filmed, it's about, you know, choosing the right mentor and choosing a mentor that's two to three steps ahead of you instead of choosing a mentor that's like 10 steps ahead of you at

500K per month. So what do I want them to know? They're stuck because they've

to know? They're stuck because they've invested in the wrong mentors. Why do I want them to know it? because they

realize that they've been choosing the wrong people and they need to choose someone that's only two or three steps ahead of them, which is me in this case.

What do I want them to do? I want them to realize that I'm the person that can take them from point A to point B. What

do I want them to do it? Because I want to make money and I want to make sales.

That's that's how simple it is. And so I can answer all four questions super easily. And that's how I know it's a

easily. And that's how I know it's a great idea. And just so you guys know,

great idea. And just so you guys know, ideas that are good don't get a lot of views. They get a lot of sales. you the

views. They get a lot of sales. you the

success of your YouTube channel is not dependent on how many views you get.

Like some like, bro, I don't get a lot of views, right? I don't get a lot of views, but these are people that are in my niche and that have my pain point that I'm looking for and want to work

with me. These are guys that I'm

with me. These are guys that I'm speaking directly to and they feel resonance. They feel me talking to them.

resonance. They feel me talking to them.

And so the YouTube the success of your YouTube channel is not dependent on YouTube and your metrics and how many subscribers you have. That doesn't

[ __ ] matter. The success of your YouTube is how many leads you generate and how many sales you can actually generate from that YouTube channel and how many leads you can warm up and everything. That's what the success of

everything. That's what the success of your YouTube channel should be based upon, not views. Remember that.

Okay? So, you should spend extra long on this part because you need to make sure your video idea is actually validated and then start working on a video. The

last thing you want to do is work on a video that is assa. Okay? So the video structure that

assa. Okay? So the video structure that I want you to follow is I want you to split the video into four main parts and create bullet points in each part so you have a good idea of what to say. And

it's very important not to script everything. I want you to have bullet

everything. I want you to have bullet points and practice elaborating on them.

And the reason why is because you'll easily get into the flow in your YouTube channel into your YouTube video, sorry, and you'll come up more passionate and more genuine and more real. Okay? Again,

this is up to you. I've tried the scripted stuff. You guys can try it. Um

scripted stuff. You guys can try it. Um

I've just not found success. I just

sound like a robot. I sound lazy. I

sound tired and I just like it when I have bullet points and I can elaborate and I can express myself and I'm genuine and I can flow. Like this is flow state right

can flow. Like this is flow state right now, right? I don't have a well I

now, right? I don't have a well I technically have a script but I'm not reading it off word by word except when I'm like reading it, you know, like I'm saying like right now it's just like you know me talking and stuff. This is part

of being genuine. People don't want you to read off a script. People want to know your personality and your story and the best way to do that is by just having bullet points and just elaborating off of that in your YouTube

videos. Okay? So, you can actually watch

videos. Okay? So, you can actually watch like one of these three videos, one, two, or three. Compared to

like compared to like this one, bro, it sounds so much better. I It

flows so much better and people just resonate more and get more inbounds. And

it's like, bro, if you want to get someone to watch a 20-minute video, you have to like actually be enthusiastic, you know? You can't get you can't just

you know? You can't get you can't just sit there and like read a script blah blah blah and just be monotone the whole time. You need to actually be energetic,

time. You need to actually be energetic, show energy, have tonality, and everything like that. Okay. So, here's

the video structure I want you to follow. What is it? You want to

follow. What is it? You want to reconfirm the title and thumbnail here and make them stay. Tell them exactly what they'll get in this video. And then

you want to go over why is it important?

Why is this important to them? What

would this help them do? And then you want to ask, you want to answer why should they listen to you. You want to state your credibility. There are

hundreds of people that say the exact same topic or have a similar YouTube video to you. Why should they listen to you? So, if you notice in a lot of my

you? So, if you notice in a lot of my YouTube videos, I'm just going to say like, you know, I'm going to reconfirm the title. I'm going to tell them

the title. I'm going to tell them exactly what they'll get. And then I say like, um, and by the way, just so you know, I'm not talking out of my ass. My

name is Sue. I've talked I've worked with over 100 clients. I've generated

more than $ 1.5 million in client revenue. And this is by far the best

revenue. And this is by far the best funnel that I've seen work. Boom.

Instant credibility. I don't sound like an [ __ ] but I get the point across and they should listen to me. All right.

And then how does this work? So, you

don't jump in a big mistake I see a lot of you guys make is you jump into it straight away. No, you want to like get

straight away. No, you want to like get them to realize why is it important to for them to listen in the first place.

Okay? and why should they listen to you and then how does this work? Okay, so

you break down how it works. Excuse me.

Integrate stories and your personal experience throughout. Guys, if you do

experience throughout. Guys, if you do this, bro, it's wraps. It's actually

wraps. Don't just give value, value, value. You want to get people to fall in

value. You want to get people to fall in love with you as a coach because people buy coaches. They don't buy coaching.

buy coaches. They don't buy coaching.

And so if you integrate stories and your personal experience throughout your YouTube video, you're going to come off as genuine as a genuine person and you're going to get them to like you. You're not going to get them to

you. You're not going to get them to like you for your value. You're going to get them to like you as a person. And

when you get someone to like you as a person, you got the sale. You can sell whatever the hell you want, right? You

can literally sell whatever you want.

People don't like what Kim Kardash like people don't like the value Kim Kardashian provides. People like her as

Kardashian provides. People like her as a person. Um, and the moment you

a person. Um, and the moment you understand that, like she can sell anything in the world, it doesn't matter and she'll sell out in a day, in a [ __ ] day, because people are in love

with her. When you get someone to fall

with her. When you get someone to fall in love with you and you talk about your stories and you come off as a genuine person, you really know how to connect with someone, that is going to generate true sales, okay? Get people to fall in

love with you for you, not just for your value. Obviously, value is important.

value. Obviously, value is important.

You still need to provide it, but you really want to get them to like you as well. Okay, so the like the how does

well. Okay, so the like the how does this work part, this could be like this one, the one funnel that made me x amount, the three keys to achieving my dream physique, the five pillars to

whatever. You get the idea. Okay, you

whatever. You get the idea. Okay, you

really get the idea. And yeah, it's pretty simple. And then after that, it's

pretty simple. And then after that, it's a now. So what should I do now? You want

a now. So what should I do now? You want

to have a strong CTA to either tell them one of three things. You either tell them to watch the next video, book in a call or DM you on IG. So, it depends what you want to get out of this video, right? If you want more YouTube views

right? If you want more YouTube views and more subscribers and everything, get them to watch the next video because YouTube will promote your channel to other people if they see that people your subscribers and your viewers are

binging your content. So, have a strong CTA. Always have a strong CTA telling

CTA. Always have a strong CTA telling them something to do. If you want more views and more subscribers, tell them to watch the next video. So, I recommend this for maybe your first 5 to 10 bits until you hit like 100 subscribers and

all that [ __ ] Excuse me. Now, once you already have a few people watching your video, if you want to generate more sales, then just have a direct CTO to get them to

book in a call and have a link in bio.

So, let me show you guys this. Okay, so

this is a client interview with Rahul obviously and I think at the end I'm not sure if I give a CTA but for a call me personally see I can help you go here.

Boom strategy page.

Yep. Damn, bro. That's how you know sales are going well. I'm packed out.

But yeah, this is what it looks like, right?

So that's the idea behind it. Okay. And

if if you want to if you want them to DM you on IG, you can as well. I'd

recommend the first two honestly. But if

your if your niche and your offer is more like hesitant towards Cali, and I know some of you guys are, then tell them to DM you on IG. Okay? It's easier

to book them in that way. So depending

on your offer, depending on your niche, depending on where you are at with your YouTube channel, you use the CTA accordingly. Okay? Now, what are the

accordingly. Okay? Now, what are the YouTube videos that generate the most sales? Guys, client interviews are by

sales? Guys, client interviews are by far the easiest to generate sales because the idea behind a client interview is it shows your audience that you've taken someone exactly like them from where they're at to where they want

to be. So, if someone comes to me and is

to be. So, if someone comes to me and is a fitness coach and is struggling with setting, guess what? They're going to watch Rahul's interview and they're going to be like, "Damn, bro. This is

the way guy is. I need to work with him."

him." Okay. And then if someone like, you

Okay. And then if someone like, you know, who is it? Patrick. If someone

doesn't know how to charge higher ticket and is charging $500 to $1,000 and they see that I've helped Patrick charge 4K in like 30 days and 8x his business in 30 days, they're going to click it and

they're going to be like, "Damn, this guy really took this guy from this and I'm struggling with the exact same problem that Patrick was struggling before. Let me take a call with

before. Let me take a call with Su." Or maybe it's Natt who has a huge

Su." Or maybe it's Natt who has a huge audience and someone has a huge audience and they see like he's killing it and whatever. Like Su really knows how to

whatever. Like Su really knows how to monetize a huge audience. let me tap in with him. And so the idea behind it is

with him. And so the idea behind it is people put themselves in your client's shoes and because you took them from point A to point B, they believe you can take them from their their current state

to their desired state as well.

Hopefully that makes sense. Case study

breakdowns. Show your audience the process you use to make someone like them from where they're at to where they want to be. So, and a good weird example of this is my video right here. Boom.

breakdown of how my client went from 3K to 50K per month in real Chris skills and then I just go over like what we did literally just entire loom breakdown and

everything and this generated a few sales for us. Okay, we talking about the problems he was facing everything like that and so yeah th those those do really well and then breaking limiting

beliefs. This is also another one that

beliefs. This is also another one that generates a ton of sales. Stop doing old mechanism do this instead right and so a perfect example of this is

This one right here. Let's do this one right here. Stop

here. Let's do this one right here. Stop

posting Instagram res to get clients. Do

this instead. This one, this one got a lot of

instead. This one, this one got a lot of views. 2.7K views. Cuz guess what? All

views. 2.7K views. Cuz guess what? All

of the coaches that I'm working with, they all post reels to do to get clients. And if I tell you to stop doing

clients. And if I tell you to stop doing that and then do this instead, it's going to spark curiosity in your brain.

It's going to make you click and it's going to make you listen to me.

And then I go over like my process. And

obviously I'm not saying like it's kind of clickbait. I still post Instagram

of clickbait. I still post Instagram reels and stuff, but I'm saying like rely on YouTube and rely on different content films as well. That's what I'm trying to say in this video. You know

what I mean? So it's funny. All my

recommended is all basketball. But like

look at all this, you know, like look at all the comments guys.

the videos that are most impactful for people get the most comments. You don't

necessarily get the most likes that get the most comments. So, if you look at my channel content, if you look at the comments, the guys, the things that get the most comments, these are the best

ones. 30, 21, 14, that's not bad. But

ones. 30, 21, 14, that's not bad. But

these ones are like as okay, you know, but then you keep on scrolling and okay, this one's 30. Okay, that, you know, that's a lot of comments. 24, 27, 28.

These are all good. You see what I mean?

So the ones that get the most comments are usually the best ones because when someone finds a lot of value, they'll comment or they'll like it, you know. So yeah, breaking limiting

beliefs. One of the best ways to

beliefs. One of the best ways to generate attention to get someone to click on your belief on your video and then shift their beliefs. So stop doing X, do this instead. Stop doing X to

achieve goals. So stop stop working out

achieve goals. So stop stop working out to to lose weight, do this instead. That

will get clicks, bro. It's a bit clickbait, but it'll get clicks. And so

the goal with this is just to break limiting beliefs. And we can have

limiting beliefs. And we can have examples over here and everything.

Okay. And this is the case study breakdown that did well for me as well. 1.8K views, 34 comments.

well. 1.8K views, 34 comments.

Yeah. Look at my guy Danny. But yeah, man. That's basically

Danny. But yeah, man. That's basically

it.

So, what else do we have?

Okay, so now let's go over the key metrics. This is a bit of a long video

metrics. This is a bit of a long video because YouTube is super important.

Let's go over the key metrics. One of

the key key metrics is the clickthrough rate. Now, how many people are actually

rate. Now, how many people are actually looking at your video and clicking on it? This depends on the packaging of

it? This depends on the packaging of your video. And I highly recommend you

your video. And I highly recommend you use Vid IQ. Um, this is a top software you can use to actually like look at your clickthrough rate and everything.

Um, and just look at what thumbnails are performing and what you what titles are performing. just download it, search up

performing. just download it, search up a tutorial. I'm not the guy that

a tutorial. I'm not the guy that actually does it. I have Josh that does it for me. So, I can't give you all the data, but if you want more inputs on Vid IQ, feel free to hit up Josh. All right,

so to give you guys a rundown, every single video has a clickthrough rate.

Okay, so let me actually show you what the clickthrough rate was for this one right here.

Okay, so you can see, let me find it for you. All right. So, usually it's on this

you. All right. So, usually it's on this thing and there will be a clickthrough rate and you can see the percentage and everything. You can actually go on your

everything. You can actually go on your phone as well and you can actually see the clickthrough percentage on there.

But, and good clickthrough rate that you want to aim for is around 5 to 10%.

Okay, it's around 5 to 10%. And that

means that your packaging and your thumbnail and your title is actually good. And then the average view duration

good. And then the average view duration is also very very important. So that one you can actually go to your content over here, click on like you know this video right here and then you can see the average view duration when you go to

analytics and you can see so the average view duration is 406 which is really really decent. That means 15% of people

really decent. That means 15% of people are watching like 15% of the video which is actually decent. So you should aim for a 15% average percentage viewed and then and then this will be based on like

how long your video is because mine's a bit longer. Let me show you another

bit longer. Let me show you another video.

Um, so obviously these ones perform better because it's like more like, you know, broad and everything, but this one I think this one was pretty

decent analytics. So yeah, 1.7K views.

decent analytics. So yeah, 1.7K views.

You can see more than usual. Uh, 2

subscribers on this one. See, this one was good. So the hook the hook what I

was good. So the hook the hook what I said at the start aligned with what I with what the thumbnail and the title and everything. And 18% views. So, it's

and everything. And 18% views. So, it's

better than the typical 15% that I'm aiming for. And I liked it a lot, right?

aiming for. And I liked it a lot, right?

And you can see the reach and everything. And so, YouTube is really

everything. And so, YouTube is really good at as it gives you a lot of data.

And the only thing you're really looking for is the average view duration and the clickthrough rate. You can look at the

clickthrough rate. You can look at the clickthrough rate um as I said on the over here in your dashboard. But because

I just posted a YouTube short, it's it's showing the short, but when you post a video, you'll see the clickthrough rate here. You can also look at it on your

here. You can also look at it on your phone. All right. But those are the only

phone. All right. But those are the only two things that that matter. And you

should prioritize everything for those two things. And yeah, so now let's go

two things. And yeah, so now let's go over the huge tips part, which is the last portion of this video. Do things

that no one else in your market does.

All right? Do not fall into the trap of doing what everyone else is doing.

Because when you do the opposite of what everyone is what what everyone is doing, you will stand out, become more entertaining, and get people curious about you.

Look, I used to post the videos that everyone [ __ ] did this, you know, this, do this, do this, full moon boom breakdown, like everything like this,

this, whatever. And I got decent, but

this, whatever. And I got decent, but then I was like, I was copying people. I

was copying people. And obviously, you have to copy people people at the start to finding a voice. But when I like, you know, came up with my own ideas, not came up with my own ideas, but when I came up with ideas that were unique and

were creative and I validated them through the framework I gave you, I got more views, I got more sales, I got more inbounds, 1.7K, 1.6K, 1.8K, I got more

inbounds with this one. And it's like, you know what I mean? You just get, you become better. You become better and you

become better. You become better and you stand out from the competition because if you look like every other person in your niche, you you sound the same. you

go over the same topics, you give the same tips, you give the same strategies, no one's going to buy from you and your YouTube will be a complete flop. Okay?

So, become more entertaining. Be

different. Be yourself and get people curious about you. Okay? Another thing

is your content should shift beliefs and change the way people think. So, don't

post how-to content because what that will do is it'll just give you're just another guru online just giving people value, right? When you post how-to

value, right? When you post how-to content, you're just giving them another to-do list. What you want to do is you

to-do list. What you want to do is you want to shift beliefs. You want to shift beliefs. How

beliefs. You want to shift beliefs. How

to make a lot of money but barely do any work for it. Content is business. My

last video like you want to shift beliefs and get them to align with the beliefs that are needed to buy your program and so that they believe in paid ads, they believe in this mechanism, they believe in that mechanism,

whatever. Right? Shift beliefs with your

whatever. Right? Shift beliefs with your YouTube videos. Do not show them what to

YouTube videos. Do not show them what to do. No, show them what to do, but don't

do. No, show them what to do, but don't tell them how to do it. That's what you do. Okay? And again, the more raw you

do. Okay? And again, the more raw you are, the better. If you can film something in one shot, no edits, just straight raw and authentic, then that is best because true authenticity,

realness, people on YouTube just love that, okay? And try not to put on a fake

that, okay? And try not to put on a fake persona. Don't, you know, like try too

persona. Don't, you know, like try too hard in your YouTube videos. Be

yourself. Be genuine. Provide real

value. Be

raw. Pause. Be authentic. And just be yourself, bro. And you'll attract the

yourself, bro. And you'll attract the right tribe. You you in you'll get tons

right tribe. You you in you'll get tons of inbounds when you're yourself, okay?

And that is everything I want to cover in this YouTube video in this video covering YouTube. I've been doing this

covering YouTube. I've been doing this for a minute. I posted 73 videos. This is what works for me. Okay?

videos. This is what works for me. Okay?

Now, you may find that scripted content works for you. You may find that different things work for you. Whatever.

Like, sure, go ahead. But this is what works for me. I recommend using this as a framework to follow and then eventually finding your own voice because that's ultimately the most important thing. Okay, but hopefully

important thing. Okay, but hopefully this video was valuable for you. Um,

you're going to go now after this video, you're going to go ahead and watch the IG res and everything. And just so you guys know, there is no one superior channel. As I showed you in the in in

channel. As I showed you in the in in the first part of this video, everything bounces off of off of each other. It's

IG reels and then YouTube and then the VSSL and then the book call, right? So

you can have the YouTube, but if your IG is trash, then you're not fully utilizing it. So make sure you're not

utilizing it. So make sure you're not just, you know, like fully focusing on one, if that makes sense. Everything

bounces off of each other. And make sure you're really really putting effort to make the best quality videos out there.

And again, the better you are at content, the better the more sales you'll make, the more inbounds you'll make. So really, really spend time

make. So really, really spend time researching, learning, seeing what's working in your market, and then just taking it that way. All right, hope you guys found value in this video. So, and

if you guys have any questions, feel free to reach out. If not, I'll see you guys in the next video.

Peace. Yo, what's going on, guys? Hope

all of y'all are doing absolutely amazing. In this video, I'm going to be

amazing. In this video, I'm going to be going over the viral content ideas. How

to come up with infinite ideas for your short form content, and just absolutely go viral, hit your target audience, and make a ton of money. All right, so let's dive right into it. Viral content ideas.

What is the goal? The goal is to get as many content ideas that are guaranteed to go viral and make us money without too much effort. Now, we do this by doing three different strategies. Take

inspiration from other creators in your niche. Look at your client's pain

niche. Look at your client's pain points. And look at your personal

points. And look at your personal breakthroughs. Now, do not steal content

breakthroughs. Now, do not steal content pieces word for word. Oh my goodness, I see so many creators do this. And I'm

not going to lie, I was guilty of this myself. You know, I was stealing content

myself. You know, I was stealing content from, you know, the biggest guys. But

I'm telling you, you will develop such a bad reputation because people put so much effort and time into scripting their content. And for you to just take

their content. And for you to just take it, not even change a single word, and just, you know, do act as if it's your own, that's going to piss a lot of people off. And I just don't want you to

people off. And I just don't want you to have that reputation. So, make sure you don't make the mistake that I made of just stealing people's content. All

right? You can take inspiration, but don't steal completely. All right?

So, it's a guarantee to get a bad reputation in the online space. As I

instead, you want to steal certain things from different creators and combine them together so you steal like an artist. So, how do we steal like an

an artist. So, how do we steal like an artist? Here's how we do it. First is

artist? Here's how we do it. First is

you want to compile a list of the biggest creators in your niche and put them in the content automation system.

All right. So, what you're going to want to do is go ahead and go to your notion, go to content automation, and find the creator list. All right? You're going to

creator list. All right? You're going to go to creator list and you're just going to search up your top creators in your niche and put their name, Instagram link, and Tik Tok link. All right? And

what you're going to do is you're just going to compile a ton of these guys.

Maybe 10 to 20, even 30, however much you want to do. All right? And you want to scroll on the reals tab and copy and paste the links of the videos that are most viral. You can go on their

most viral. You can go on their Instagram, whatever, go on their Tik Tok, sort by popularity, do the same thing, and copy and paste the links of the videos that are most viral. Now, you

have viral content ideas that are guaranteed to go viral because they've already gone viral once. Chances are

they can go viral again. Let's say

you're doing a bit of content research on on your boy, right? U what you're going to do is just going to click new, you know, whatever their thing is. So,

let's say I'm doing some huge B toc coach. Maybe it's Twer, right? Twer is a

coach. Maybe it's Twer, right? Twer is a huge coach. What I'm going to do is I'm

huge coach. What I'm going to do is I'm going to go ahead and go to his Instagram account. And once I'm here, I'm going to

account. And once I'm here, I'm going to find the most viral videos. Boom.

Instant outlier. Taylor Swift. Let's

Let's check it out.

Privacy has been breached. There people

making AI clones of Taylor Swift to use for unusual purposes. Whoever is doing this is probably going to disappear off the face of the earth.

Okay, beautiful ass hook. That is a great content idea, right? That could

that hook could be a content idea in itself because he's she's going viral over the Super Bowl. I actually

commented on this and I got absolutely roasted. Look at this, bro. And you're

roasted. Look at this, bro. And you're

the guy that already has money. Oh my

goodness. Let me just get some free sauce, bro. Like, oh, I don't know what's going

bro. Like, oh, I don't know what's going on. I got I got 34 likes for just, you

on. I got I got 34 likes for just, you know, commenting a keyword, bro. Oh my

gosh. But yeah, I just got flamed on that one. Can't even get free value no more.

one. Can't even get free value no more.

But so yeah, I'm going to copy that and I'm going to go here. I'm going to have T-Swift hook. Now, if we watch longer, then we

hook. Now, if we watch longer, then we can get an actual good understanding of what it is. But let's watch longer a bit. Privacy has been breached. There

bit. Privacy has been breached. There

are people making AI clones of Taylor Swift to use for unusual purposes.

Whoever's doing this is probably going to disappear off the face of the earth.

But there's a way that you can use this technology legally to make $20,000 per month.

H. So it's AI. Okay, cool. So now that it's AI, so TSH hook and I'm going to put the topic as, you know, you can use your you can create your own topic.

Create AI. Boom. Video link. And now you have inspiration. Then you can keep on,

have inspiration. Then you can keep on, you know, finding another viral idea. So

scroll down because it's an outlier. He

averages around 200k viewsish. Boom. Outlier.

viewsish. Boom. Outlier.

In my 20s, I'm making seven figures per year.

Holy good ass hook, right? That's

another one.

Boom. So, you you want to do this and you just want to fill out um your your creator list and then when you're actually filming or when you're actually

like scripting and everything, you can go here and you can put your draft whatever. And if you run out of ideas,

whatever. And if you run out of ideas, you can go to your content ideas and boom, T-Swift hook. You have the reel here. You can put it on the script. and

here. You can put it on the script. and

I'll go through this next steps actually get the script and that's a great way for you to have all your content ideas stored in one place.

Okay, so after you actually get the link, you want to go to the script and copy and paste that link. It'll give you the script word for word. Now, when

you're actually scripting the content, do not copy it word for word. Please

take your favorite parts and now you have a viral idea and a structure. So,

my favorite part about that Taylor Swift video from Twer was the hook. you know,

that was a huge story and they I think the Chiefs just won the Super Bowl and so everyone's talking about Taylor Swift and then this huge case happened and so he capitalized on that. He brought that

attention uh on Taylor Swift into his you know AI stuff and you know making money online whatever. Beautiful idea

and I would leverage the hell out of that. So now you have the hook, now you

that. So now you have the hook, now you have the script, you want to you know take your favorite parts of it and then use our video templates and copy and paste your favorite parts of the real and each video structure. Boom. That's

how you're going to get infinite content ideas with creators. This is the main form that I use when I'm was building my personal brand and this works like magic. Next one, we're going to go over

magic. Next one, we're going to go over the client pain points. How can we actually leverage our client painoints to build a ton of content ideas that will go viral? So, on our notion automation system, you want to write down every single problem your client

faces. Now, provide the solution next to

faces. Now, provide the solution next to each problem and see which has the most actionable and effective solution. Now,

what what I mean by this is you can solve it fast. you can do as little steps as possible and solve it fast.

That's what you want to do. Um, you want to make it a step-by-step process, but easy enough to allow people to actually want to do it. So, you know, you can say, "Yeah, make a million dollars." But

you don't want to have that as a hook or as a video idea because there's so many steps to that thing. But if you say, "Make 10K." Two does it so well. He does

"Make 10K." Two does it so well. He does

the four-step process and he gives you the exact, you know, step-by-step process that you can implement in 24 hours and achieve a result. That is why he's so good at what he does.

Okay. Now, you do not want to be too specific. You have to solve a problem

specific. You have to solve a problem that a lot of people face, not just your specific client. So, for example, a lot

specific client. So, for example, a lot of people struggling with eating enough calories. Uh but not everyone struggles

calories. Uh but not everyone struggles with finding foods to help with their post pregnancy, right? If you're a fitness coach for post pregnancy moms or whatever, don't talk about that, you know, cuz you're going to extract like

200 views. You're not going to get any

200 views. You're not going to get any views. But if you talk about the fact

views. But if you talk about the fact that people struggle with eating the calories or women struggle with eating their calories and you tell them the step-by-step process on how to do that indirectly, you're going to attract

pregnant moms that want to watch your video because they still fit under that audience, but so do the other women that are not pregnant and are looking to eat enough calories. Hopefully that makes

enough calories. Hopefully that makes sense. You're essentially targeting a

sense. You're essentially targeting a bigger field of people, but your ideal client is one part of that field. You

can't just target that one part because not a lot of people will watch it. You

need to target the whole field. And in

the process of doing so, you target your ideal clients. It's better to get a

ideal clients. It's better to get a million views and have 10,000 of your ideal clients watch that video instead of 5,000 views and maybe 200 of your

ideal clients watching that video. Okay?

It's better to have that. So overall idea is just to post

that. So overall idea is just to post content that appeals to everybody so you will attract your ideal client in the process of doing so. Now to give you an idea on how to actually do this, let's go ahead and go to our notion. We are

gonna go here. New idea, right? We're

gonna put label this client painoints. And I'm going to do mine

painoints. And I'm going to do mine because I understand mine my painoint the best. So I'm going to go ahead and

the best. So I'm going to go ahead and put a table. And boom. My one of my problems

table. And boom. My one of my problems that my client faces is, you know, getting enough leads. So this could be a story CTA.

leads. So this could be a story CTA.

Boom. That's a that's a easy easy one.

Another one could be how to go viral.

Okay, another one could be boom, setting up a paid ads campaign, right? So, that's just one problem, but

right? So, that's just one problem, but there's different solutions to it. So,

you're going to come up with so many different content ideas. Now, how to go viral shuffle for content, that's really, really hard. Um there's

different steps to it and everything. So

I wouldn't I would avoid this. But a

story CTA is extremely easy. You teach

them what to post on their story and it's fast. It's actionable. They can do

it's fast. It's actionable. They can do it in 24 hours. They can probably experience a result. That is a great content idea, right? Setting up a pace campaign. That's like four steps. It's

campaign. That's like four steps. It's

also very very easy. So you know that's some that's a content idea. So another

one is booking enough calls. I could

give them the appointment setting framework. Boom. or booking enough calls

framework. Boom. or booking enough calls could be hiring a setter. What my

process of hiring a setter and I can explain it very very simply, right? And

then I can have extension of values to get more detail. That's a great content idea. So you get the idea. You just want

idea. So you get the idea. You just want to list out pain points that your client has, problems that your client has and just list out like a ton of solutions.

You can have different solutions for each one like how I have here and just figure out what's short, what's actionable, and what can I actually put into a 40 50-second video.

So that is the client pain points. Last

one is the personal breakthroughs. All

right. Look back at your past week or month and ask yourself what are the biggest lessons you've learned? This is

great because especially if you journal.

I journal every single day and I have a track of everything. And so this really really helps me out um with creating content. What is something I implemented

content. What is something I implemented and got results fast? What is something what is a problem that your client is facing that is applicable to everyone?

So, it could be like a mindset problem or something like that or you're struggling with any mental barriers.

These are all amazing pieces of content.

Right now, one thing I want to get across is you don't want to constantly provide value, value, value because now you're just going to be seen as another creator in a huge ocean. Right? You want

to have your own unique voice. You want

to have your own unique tone. Go over

certain breakthroughs. Go over certain, you know, personal things that you've learned over the past month. People

enjoy the personal aspect. It's a

personal brand, not a value brand. So

don't just be obsessed with providing value. Get people to actually know about

value. Get people to actually know about your personal life. Get people to know about problems your clients are facing.

Get people to know about personal breakthroughs you have. The biggest

lessons. People enjoy that stuff. Okay?

Even if it may not get as many views as your value, that's nurturing content which will lead to more sales. Not

everything is about the views. Some is

about the views and then you nurture them with personal content that leads to more sales. All right? So each content

more sales. All right? So each content has its benefits. You don't just want to focus on providing value, value, value.

So the biggest takeaway is yes, provide value. Provide a [ __ ] ton of value,

value. Provide a [ __ ] ton of value, really good value to show your expertise, but don't forget to show your personal side so that you get people to actually trust who you are and like you and want to work with you. Now, if you use these strategies, you're not only

going to get a viral personal brand, you are going to get infinite content ideas so you never run out of any ideas whatsoever. All right, I hope this video

whatsoever. All right, I hope this video was valuable for you. I spent really long creating this video module. If you

have any questions, feel free to reach out to me through Discord. I'll happily

answer them. And yeah, you know, I'm very very excited for you guys to implement these three strategies. These

are the same strategies I use to implement for my personal brand, for my client's personal brand, and everything else. All right, go ahead, implement

else. All right, go ahead, implement this stuff, and I'll see you guys in the next video.

Peace. What's going on, guys? Hope all

of you are doing well and welcome back to the video modules. Now, in this video, I'm going to be going over how to actually do viral scripting, how to script reels that will actually go viral. We're going to be breaking down

viral. We're going to be breaking down certain reels that have went viral for myself, for other creators, and you know, just breaking down why they have gone viral so you can implement these strategies and all these lessons into

your own content. All right, let's dive right in. Viral video checklist means

right in. Viral video checklist means that going viral means that the video is either entertaining or valuable. Now,

what determines a valuable reel? You

have a three-step checklist. All right,

does it have a strong hook? A strong

hook means that there's a good talking hook and there's a good visual hook.

Okay, is it actionable? So, can you do this action in 24 hours and achieve a specific result? Would you pay $5 for

specific result? Would you pay $5 for this type of information? If you do not check all the boxes, that means it's not available real. Okay? And even if a

available real. Okay? And even if a video goes viral and it does well, you will not receive a lot of followers. You

not receive a lot of credibility. You

not have a lot of people that want to buy your stuff because you didn't come off as an authority and have that frame, which is extremely important when you post educational content. Okay? So, make

sure you actually do these three steps.

That's what's going to actually determine your real to be very, very valuable. And it doesn't have to go

valuable. And it doesn't have to go viral. If it gets a,000, 2,000 views,

viral. If it gets a,000, 2,000 views, chances are someone's going to find real value out of that and DM you on how to actually scale up their offer or do your service or whatever it is, right? So,

the scripting process, the first part is the hook. Now, the hook is the most

the hook. Now, the hook is the most important part of the video. I don't

care what anyone says. You should focus 80 to 90% of your time on the hook because if you have a trash hook, you have a trash video. You need to captivate the viewers's attention in 5

to 10 seconds, probably shorter than that, in the first 3 to 5 seconds. And

that's what's going to get someone to watch the rest of the video. Okay.

So, what determines a good hook? It has

to be either controversial, feel like you're talking to them, or promises a desired result. It has to spark an

desired result. It has to spark an emotion whether it's anger, curiosity, and relatability. And we're going to go

and relatability. And we're going to go over some examples here. Okay, first

example, Devon Jato, the absolute goal of short form content. His hook is here to here's how to turn one shitty content idea into 18 viral videos. This promises

a very, very desirable result because as a creator, the worst part is, you know, trying to find out content ideas, trying to find viral content ideas. And you

know the fact that he said you can turn one shitty content idea into 18 viral videos. Boom. Huge attention grabber. So

videos. Boom. Huge attention grabber. So

let's actually watch his this is a talking hook. Let's watch his visual

talking hook. Let's watch his visual hook to see how it is. One content idea into 18 viral

is. One content idea into 18 viral videos. And if your question beautiful

videos. And if your question beautiful let's watch that again.

Turn one shitty content idea into 18 viral videos. So to break down that um

viral videos. So to break down that um that reel uh as much as possible, one idea into 18 videos. Beautiful hook.

Now, not only was the talking hook good, the visual hook was amazing.

Look how he had that one little h idea and he had this visual where it's like it turned into 18. That is a beautiful visual hook and it got someone captivated especially if they create content which is Devon's target

audience. Okay.

audience. Okay.

Example two, you know, I had to put myself in there. My name is Suie and as a six-figure industry owner, I charge anywhere from $4,000 to $8,000 per month for my services. Now, this isn't a

complete hook, right? But it catches someone attention, okay? You charge

$4,000 to $8,000 per month for my for your services. What's up? So, let's go

your services. What's up? So, let's go ahead and check this out.

My name is Suer and as a sixf figureure agency owner, I charge anywhere from $4,000 to $8,000 for my services. I'm going to go through the

services. I'm going to go through the interest in a bit, which would make more sense as to why I said this, but this goes really really well with the interest that you'll see later on.

Compared to Devon's, Devon is obviously 10 times better, which is why he got way more way more views and way more likes.

But this is a very good hook because I tell them my credibility and I, you know, the next sentence literally I'm going to tell them what they're going to get out of this video, which is

essential. Okay, so going back to it,

essential. Okay, so going back to it, this is desirable, right? Everyone wants

this. This is curiosity. People are

curious what I'm going to say next. So,

example three. If you say link and buyer in your post, you're losing out on thousands of dollars. Let's go ahead and check this out.

Stop saying link in bio in your post if you want to make more. So this is very very valuable because she had a visual hook, she had money, she had you know a big cross sign, red cross sign

and you know I I made it I slightly tweaked it to make it better. I feel

like if if you say you're losing out on thousands of dollars that makes them curious like oh how come? you know,

because a lot of people do have link in bio um and they say link in bio in their post and stuff and if you say that they're losing out on thousands of dollars, they're going to be very very curious. So, that was my personal tweak

curious. So, that was my personal tweak on it. This reel got over like 4 million

on it. This reel got over like 4 million views or something, 48,000 likes.

Ridiculous. And yeah, she just she just absolutely killed it with that. Um but

yeah, the visual hook was there as well.

So, now that we've gone through the viral hugs section, this is where we talk about the interest peak. Now, you

may be wondering what even is that? It's

a oneline phrase that peaks interest on how to do a specific thing. Now, a

common misconception is people think you just give value, value, value. That's

how you create a viral video. Absolutely

not. Look, if I give you four steps on how to make a million dollars, but I give you the steps only and I give you pure value and I don't hype it up at all, it won't do well. I promise you, it won't do well because there were no

interest peaks. Now, you have to realize

interest peaks. Now, you have to realize that you're competing with thousands of other creators, millions of other creators on capt capturing someone's attention. You can't just get value

attention. You can't just get value value. You have to peique their

value. You have to peique their interest. So, you have to space things

interest. So, you have to space things out using interest space to keep them engaged and not make the video boring.

It works wonders with an amazing hook.

So, in Devon's video, he says, "Here's how to turn one shitty content idea into 18 viral videos. I've done this for over 50 people and they pay me thousands of dollars. So, listen up." Okay,

dollars. So, listen up." Okay,

beautiful, right? My one is, "My name is Suie and as a sixfigure agency owner, I charge anywhere from $4,000 to $8,000 per month for my services. Today I'm

going to share my favorite strategy so you can steal it and implement it for yourself. That is a great interest peak.

yourself. That is a great interest peak.

I'm not necessarily providing value, but I'm getting them interested in the rest of the video because I'm very qualified.

You know, I've stated that right here. I

charge a lot of money for my services and you're telling me that I'm going to get your favorite strategy and just implement it for my business. Yeah, I'll

give you 30 seconds of my time. That is

what an introspeak does. Now, example three. If

introspeak does. Now, example three. If

you say link in bio in your post, you're losing it on thousands of dollars. Post

that say link in bio have on average have 59% less engagement. Instead, use

this AI automation tool that got me over 700,000 views. Okay, so you're saying

700,000 views. Okay, so you're saying that the link in bio, which is someone that a lot of creators do, they they do the CTA of link in bio, right? So,

you're capturing their attention. You're

saying that they're losing thousands of dollars. You're tell you're telling them

dollars. You're tell you're telling them why that is the case and then you're giving them the interest peak. Instead,

use this AI automation tool that got me over 700,000 views. and I'm going to show my view that my real that got 700,000 views. Okay, so I picked their

700,000 views. Okay, so I picked their interest because, you know, I telling them that this sucks. It has less engagement. Instead, use this thing that

engagement. Instead, use this thing that got me 700,000 views. So now they're going to want to use this AI automation tool instead of the link in bio. That's

an intra peak. It gets them to want to watch the whole video to figure out what you're talking about.

So after we've gone through with the entire, you know, the hook and the interest peak, we want to provide the solution without making it boring. The

simple answer to provide a solution without making it boring is to get through step-by-step videos. Get them to watch the actual first two steps. And I

promise you, if you do that well, you use the right amount of intests, they'll watch the full thing. So, you want to combine the solution with interests, and now you have a viral video with high watch time. Let's go over some scripts

watch time. Let's go over some scripts that did really well for me. This guy

makes over $200,000 every single month, and he does this without being pushy or salesy. We're going to see his

salesy. We're going to see his three-step sales process so you can implement it for your business. Okay.

Hook. This guy makes 200k every single month. People are going to be like,

month. People are going to be like, "How?" And he does it without being

"How?" And he does it without being pushy or salesy. So my target audience is coaches, business owners. Everyone

knows that if you want to make more money, you have to run CTAs. You have to be somewhat pushy, somewhat salesy. But

I say he does it without being pushy or salesy. And so that's an interest. Boom.

salesy. And so that's an interest. Boom.

I capture your attention as a coach. You

want to learn how to make a lot of money without being pushy or salesy. We're

going to see this three-step sales process together so you can implement for your business and other interest peak. picking the interest even more so

peak. picking the interest even more so that people watch to the end. Step one,

understand why it's working for them. He

posts step-by-step videos showing you the exact tutorial on how to start a store. The goal of your content is to

store. The goal of your content is to help your ideal clients solve the first problem they encounter. Um, because Der does this extremely well, people will follow him for more value. So, this is just the value phase, right? Um, step

two, use call to actions. Two uses two to three CTAs and sends free resources to people that comment the keyword. This

gets him to go viral every single time while nurturing his potential customers with his freebie. That is an interest hook, right? It's not providing value.

hook, right? It's not providing value.

It's just explaining and peing interest.

Run this exact CTA and this minihat automation to your audience. So I show them a visual of the CTA and the mini auto automation and then I tell them to comment chat and I'll send the CTA and

automation to you for free. Step three,

hire appointment setters. Two has over 20 appointment setters that are in his DMs. They take over the conversation and convert leads in that want a freebie into a book calls. Use this exact script to convert freebies into book calls. So,

it's a bit repetitive at the end. I

would delete the last part. Use this

exact script to make a [ __ ] ton of money. Something like that. If you like

money. Something like that. If you like this video, save it and drop a follow for more. So, I have one CTA, two CTA,

for more. So, I have one CTA, two CTA, and just provide a ton of value. Had the

right amount of interest speaks. Had a

bit less to be honest here. I could have added a few more interests to make it the video better, but overall structure is really, really good. Another one.

Here's how you can steal your competitor's customers to make more money. Um, great hook, right? Because

money. Um, great hook, right? Because

everyone wants to steal their competitors. Everyone's competing in the

competitors. Everyone's competing in the business owner space. So, if you and your competitors sell the exact same things, you have to stand out. And no,

it's not by running ads, doing outreach or any of that. So, right here, I'm doing intake. Everyone thinks about

doing intake. Everyone thinks about running ads, right? Everyone thinks it's about doing outreach. I tell them it's not. So, now they're curious like, okay,

not. So, now they're curious like, okay, how do I even do that? Then then you tell them it's by storytelling. I'm

being more vulnerable. You're

explaining, but you're not giving a lot of context. And then you're peing their

of context. And then you're peing their interest, right? How do you

interest, right? How do you storytelling? How do you be more

storytelling? How do you be more vulnerable? Here's a fourstep process I

vulnerable? Here's a fourstep process I took to generate over 700,000 for my clients. Another crazy interest peak.

clients. Another crazy interest peak.

How the hell did this guy generate four 700K for his clients in four steps?

First step, understand human nature value. People don't buy coaching

value. People don't buy coaching programs. They buy coaches that they like. Which leads to the second step.

like. Which leads to the second step.

You need to sell stories about failures, pains, just going over the stuff. People

bond overseers and if you make them realize you have the same exact insecurities they're having right now they will buy from you. Interest peak

third. This is the most important part.

That's a great interest peak. Craft a

YouTube video to really hit the home run. You won't be able to build trust of

run. You won't be able to build trust of a 30 secondond video. So you need what's called a video sales letter to do that.

Use this exact structure to build your own VSSL. So realize how there's not

own VSSL. So realize how there's not just val value. There's a lot of interest peaks. There is a lot of visual

interest peaks. There is a lot of visual value. I tell them to pause and that

value. I tell them to pause and that gets them to like stay on the video longer. You want to increase the watch

longer. You want to increase the watch time and if someone pauses the video and sits there and reads what's on the video, that increases the watch time.

That gets them to stay for an extra 20 seconds, which is extremely important.

And then at the end, I say, "If you want to use my VSL, guy, come with the word video and then send it over to you."

They're going to want to do it because they're going to want to learn how I able to generate 700K for my clients and hit the home run with a VSSL. and

they're going to want some context. All

right, so this is a great great um reel, you know, very very simple, great hook, great int speaks, great value, great CTA, and you know, one thing I want you

to understand is that you need to have visual value as well, not just talking value, visual value u and if it's a combination of both, you'll do very very well. You you'll find your target

well. You you'll find your target audience and all that good stuff. All

right, now the last part, call to actions. This is the most underrated way

actions. This is the most underrated way to get go viral and get tons of comments, saves, etc. Especially if you're watching this in 2024. Many chat

is the best thing that ever happened to IG creators. I personally generated over

IG creators. I personally generated over 20,000 followers in the last 2 weeks with Many Chat alone. So, when I say call to actions is the best way to go viral, I mean it. Okay? If you have a good hook, provide a value, and have the

right balance of interest speaks, then the CTA is a cherry on top. It'll

increase the chances of you going viral.

It'll increase the chances of someone saving your video, someone commenting by 10x. And I'm not exaggerating when I say

10x. And I'm not exaggerating when I say this, okay? A CTA should always be an

this, okay? A CTA should always be an extension of value. So, if you aren't getting people to actually do your CTA, then you just aren't providing enough value. That's what it comes down to. And

value. That's what it comes down to. And

so, I have a few favorite CTAs and there's a way to actually structure them, and I'm going to go through them right now. Here's a template. I filmed a

right now. Here's a template. I filmed a 10-minute video showing you how I achieved desirable global solution. Come

at free and I'll send it to your DMs. So, um, I filmed a 20-minute video breaking down how I made $12,000 with this inside salesunnel, comment free and I'll send it right to your DMs. If you want to steal the exact mini chat

template I used to get, $700,000 views, comment the word chat and I'll show you how to set it up in 5 minutes. Oh my gosh, these are some

minutes. Oh my gosh, these are some beautiful call to actions. I'm not going to lie. Um, shout out Devon. He really

to lie. Um, shout out Devon. He really

helped me with this. And you want to alternate between three to five freebies so you just don't spam your clients with like oh get you only get this video this video every single video like all that stuff. Nah, you want to alternate

stuff. Nah, you want to alternate between three and five. So you know after you milk this freebie then you move on to the next one and then you milk the other one. Then you milk the other one. Then by the time you milk

other one. Then by the time you milk five freebies, everyone's going to forget about your first one and then you just alternate. It's like a process, you

just alternate. It's like a process, you know. So yeah, these are CTAs. I don't

know. So yeah, these are CTAs. I don't

really recommend like follow them for more value. That's if you have no like

more value. That's if you have no like freebie many chat automation right now.

But yeah, I I highly suggest you leverage many chat to really really go viral and especially if you provide the right amount of value. The long you know they're going to want an extension of the short form which is in the long form

format.

So now you understand the general structure of these viral talking hit videos. I want you to go to the content

videos. I want you to go to the content automation system and practice them with our templates and share them in the Discord chat. our in-house creative

Discord chat. our in-house creative director will give you personalized feedback and that's how you're going to learn. I don't want you to just watch

learn. I don't want you to just watch this video and you know not really implement. The whole point of it is to

implement. The whole point of it is to watch it, take the actionable steps, do it and then you know reiterate, get better and that's how you're going to really make the most out of this program. So go ahead, go to content

program. So go ahead, go to content automation system, practice with our templates, do all that stuff, get feedback from us, and yeah, I'm looking forward to see you guys' scripts and I'll see you guys in the next video.

Peace. So, now that we have all the leads and attention, the question now becomes, how do we get them to take that next step and book in a call with us so that they can pay us thousands of dollars? This is where we need what's

dollars? This is where we need what's called a VSSL, which stands for video sales letter. Every successful coaching

sales letter. Every successful coaching business that does multiple five and six figure months has a VSSL that everybody watches. If you don't have one or it's

watches. If you don't have one or it's not optimized the right way, then you're losing out on thousands of dollars. Yo, what's up, guys? Hope all

dollars. Yo, what's up, guys? Hope all

of you are doing very, very well. In

this video, I'm going to be going over how exactly you can craft a high converting VSSL and convert someone that doesn't even know you into a guy that loves you and your product and your business and wants to buy from you. And

it's all done through one video and it's called a video sales letter. So, let's

go ahead and dive into our laptop and actually go through the exact goal of a VSSL. Now, the goal is to actually

VSSL. Now, the goal is to actually nurture the prospects to buy our program by educating them and getting them to like you before they even hop on a call.

Now, literally everybody must watch this video. If a client has gone to your

video. If a client has gone to your account or a prospect has gone through your account, I want them to watch this video. Okay? So, this needs to be done

video. Okay? So, this needs to be done flawlessly. It needs to be done

flawlessly. It needs to be done perfectly. And it I promise you, if you

perfectly. And it I promise you, if you make a good VSSL, you will literally probably even double your revenue. I'm

not kidding because think about it like this. Imagine imagine you don't have a

this. Imagine imagine you don't have a VSSL. So you're, you know, they're

VSSL. So you're, you know, they're consuming your show from content, whatever it is, and then they book a call with you and, you know, they text you in the DMs and then they hop on the call and then you tell them to pay you

4K. Bro, you know, like, come on, man.

4K. Bro, you know, like, come on, man.

You can do so much better than that.

Yes, you can convert a few people, but imagine in the actual sales process, let's say you booked, you book them in for a call and you get them to watch the VSSL. They watch a 20, 30 minute video

VSSL. They watch a 20, 30 minute video of you going over your life story, your life's purpose, your business purpose, why you started this company, the client results you've had in the past, your

step-by-step process. How much easier

step-by-step process. How much easier would that be to sell? You know, that does 80% of the heavy lifting for you.

The closing call could just be you sending the payment. Okay, don't do that. But you get the point, right? The

that. But you get the point, right? The

VSSL does 90% of the hard work and you don't have to do all the hard work on the sales call, all that convincing, all the objection handling because that is done in the VSSL. Okay, I want you to really, really pay attention to this because this is probably going to be one

of the most important sales assets that you create in your entire business and you're going to run every single person that goes in your account into this VSSL. Okay,

VSSL. Okay, so warning, do not sell the process of your product. Okay, everyone gets this

your product. Okay, everyone gets this part wrong. If you sell the process of

part wrong. If you sell the process of your product, you're like any other person. You're commoditized. But if you

person. You're commoditized. But if you sell the idea of them working with you, then that's going to get you to stand out from everyone else. And to actually sell the idea of them working with you, how can you portray your story so that they can actually bond with you over

their insecurity and fears? How can you make it so that they want to work with you and only you? Okay, you do that by getting them to like you and your story

and bond over insecurities. human nature

is all about finding similarities between each other and bonding over that. And so 70% of the VSSL should be

that. And so 70% of the VSSL should be talking about you and your story. Um,

and yeah, that's just the main thing.

All right, we're going to go through the example VSSLs after um, I go through the structure so that you understand and then you can notice why I did certain things here, why I did certain things there, all that good stuff. All right,

now the structure of the VSSL, the hook is the most important part of the VSSL because it determines how many people will actually watch to the end. And if

you do this right, your retention rate will be much higher. So what I want you to do is forget the idea of crafting a super valuable VSSL. Focus a lot of time on perfecting the hook. Because if you

can call out someone and, you know, call out exactly what they're feeling and their thoughts and their doubts and everything in the first two minutes, I promise you, you're going to get them

hooked to watch the full video. Right?

So the call out is if you're interested in achieving desired income without this painoint, this painoint, this painoint, I made this for you. Here's how I achieved um this outcome without this painoint, this painoint, this painoint.

Here's how anyone can achieve this this desired outcome without this painoint, this painoint, this painoint. So in

regards to the pain point, you just want to go over what exactly they're really, you know, struggling with, you know? So

let's say it's a business, right? I'm

I'm saying like here's how I've helped my client achieve 45K in 24 days without taking a single sales call, without being in the trenches, and without another thing. I can't think right now,

another thing. I can't think right now, but those are really big points because no one wants to take sales calls. No one

wants to be in the trenches and do appointment setting. And yeah, I just

appointment setting. And yeah, I just called them out exactly and it caught their interest straight away because it's desired result and then something that they're used to doing, but you're not doing that. So, you're unique now, right? If you're a fitness offer, then

right? If you're a fitness offer, then it could be. If you're interested in achieving a shredded six-pack without counting your calories, without going in the gym 24/7 and without spending hours in the kitchen, I made this for you.

Boom. Three pain points. Now, you want to go with S like a bit deeper than that. And I'll show you Jeremy's VSSL in

that. And I'll show you Jeremy's VSSL in a bit. Um, if for like a fitness

a bit. Um, if for like a fitness example, but that's what you want to do.

Okay. So, if we go to Jeremy's VSSL.

So, so right now we're on Jeremy's VSL, right? And it's talking about how I went

right? And it's talking about how I went from a skinny kid that has zero self-esteem to a shredder of physique and confidence to do anything I want in life. So, what I realized with Jeremy is

life. So, what I realized with Jeremy is that a lot of his audience was just really insecure. They were a lot of them

really insecure. They were a lot of them were just skinny dudes, bro. Like,

they're built like sticks and they just didn't have any confidence. They were

insecure. And so, I targeted not just the physique, but confidence, right? So,

I describe the before, the after, huge difference in the pictures. He's going

like this, you know, screaming like, "Ah." And he's like living life,

"Ah." And he's like living life, whatever. And you can tell that he's

whatever. And you can tell that he's confident without having to follow a strict diet, without the frustrations of extremely slow progress, and without being overloaded with useless information. These are three things that

information. These are three things that a lot of skinny guys struggle with, right? They don't want to be on a strict

right? They don't want to be on a strict diet. They sick of tired of slow

diet. They sick of tired of slow progress. And there's so much useless

progress. And there's so much useless information on the market, right? So we

hook them immediately. The transformation, the

immediately. The transformation, the goal is to make your story so relatable to them to make them say, "Damn, this guy was exactly like me." And so the intro, you want to have it as the beginning of your story. What made you

actually start? You know, what was the

actually start? You know, what was the moment that you decided to take this on?

And you want to tie this to the viewer's current situation. Okay. So in our

current situation. Okay. So in our intro, you can see here, growing up, I played a lot of sports like soccer and lacrosse. I was the smallest and

lacrosse. I was the smallest and skinniest kid on the team. I'm going to get bullied for it. constantly being

teased and shoved around. The field felt like [ __ ] I just want to think this is what I look like. I gave them a very, very clear understanding of Jeremy's situation back then. I wrote this entire video out, by the way. And I really

wanted them to feel emotional. I got

them hooked at the start and then I described a story that they probably experienced as well cuz they probably got teased. They probably got shoved

got teased. They probably got shoved around. They probably felt like [ __ ]

around. They probably felt like [ __ ] They were probably the smallest kid on their team. They probably do a bit of

their team. They probably do a bit of sports, right? And so boom, intro. I was

sports, right? And so boom, intro. I was

ashamed of myself and when I looked in the mirror I had to make a change. I started my fitness journey. I

change. I started my fitness journey. I

didn't know what size to do. I should

eat. I was so blingy on YouTube videos.

I remember my friends laughing at me going to the gym and still being small.

So why did I say this? Cuz I experienced it as well. I was I'm I'm still a skinny guy. I'm not going to lie. But you know

guy. I'm not going to lie. But you know when I first started out in the gym, like I was like borderline anorexic. And

my friends would laugh at me. Like I had no progress. I went to the gym for 3

no progress. I went to the gym for 3 months every single day. And my friends laughed at me because I had zero progress. They I was still small. This

progress. They I was still small. This

is so relatable for a skinny guy. So

relatable because so many the idea the thought of your friends laughing at you even though you're trying to do something is the worst feeling in the world. And the fact that I can get my my

world. And the fact that I can get my my guy like the prospects to relate to Jeremy on this level and make them realize that Jeremy felt the exact same way and experience the exact same thing that they're experiencing right now.

Boom. You know, now we have that relatability. Now they can bond over

relatability. Now they can bond over that insecurity.

Now I was scared of people staring at me, being judged when I go to the gym.

Skinny people feel that. But I was forced myself to go and still saw no progress. Again, you know, I'm trying to

progress. Again, you know, I'm trying to make this this story as similar to them as possible. I looked in the mirror was

as possible. I looked in the mirror was the exact same. Made me think that all the hard led to nothing. I was

disappointed. I didn't know what to do.

And it wasn't until I came across the idea of finding a mentor to help me see progress. So this is the failure, right?

progress. So this is the failure, right?

I wanted to exaggerate this part, but Jeremy didn't really have a moment where he really failed. He always had a strong mindset. So if I were you, I'd change it

mindset. So if I were you, I'd change it to be like I was on the verge of giving up and just, you know, not go stopped going to the gym or you could say I stopped going to the gym for 3 months and just gave up and then I came across

the idea of finding a mentor and that revived my hope or whatever. So that was your failure, right? So you wanted to achieve this desired outcome. You tried

a bunch of different things but they kept failing. This is the robot. it

kept failing. This is the robot. it

could get worse than this. So, I wanted to make the failure much worse. But with

Jeremy, he's just him, bro. He didn't

really have a failure. He just kept on going. Um, but I would make a specific

going. Um, but I would make a specific situation where it's like, you know, girls start laughing at me. Girls called

me stick man and like that was like the tipping point and that was like as low as it gets. If you're getting called stick man by like the whole girls in all the girls in your school, bro, you can't

get worse than that, you know? So, um,

yeah, this is everything they were the pain. This is everything they're

pain. This is everything they're struggling with at rock bottom. Use all

the pain points your ideal client's experiencing. Ex exaggerate a bit. So

experiencing. Ex exaggerate a bit. So

again, go through specific scenarios.

Talk about how you felt. Make it

emotional. So the story that I just told that could be something if you're doing a fitness offer, you know, not the solution, but then they had a big realization that had changed everything.

This is the solution to their current situation and will get them to their desired outcome, the big epiphany. And

then boom, came across to finding the mentor. And then yeah, he started

mentor. And then yeah, he started developing that chest, the back. I

finally had someone that could guide me, tell me what to do, keep me accountable.

And then boom, the results shredded. I

started putting on muscle and built the foundation to my physique. And from

there, the momentum started compounding.

And then boom, you see that storytelling? That

storytelling is beautiful, man. I'm very

proud of this. I would have made it a bit longer, but Jeremy just didn't give me much to work with, to be honest. um

if I did it for myself and I actually knew his full story, I would talk about the specific process to get him to this point, but I just don't know. So, um I didn't write it out, but he explained it in the Loom video. So, it's basically

the same thing. And after years of consistency, the right guidance and supportive community, I was able to achieve my dream physique. Beautiful,

right? And then this wasn't done cuz we targeted the fitness and the confidence.

So then we talked about him developing alopecia because a lot of people know that he developed alopecia. Went over specific scenarios

alopecia. Went over specific scenarios again. My brother gave me a call told me

again. My brother gave me a call told me I was one of the strongest people I know. I had gone through so much in my

know. I had gone through so much in my childhood for being skinny. I still

managed to change myself and then realize how I I still relate this back to the fitness because if once you develop a good physique, you have a strong mindset and yeah, my confidence

created ripple effect came on social media blah blah blah the mindset confidence that came from my fitness journey allowed me to do this. You see how related that to the

this. You see how related that to the actual program that we're going to sell later on? You need to do that. Okay? and

later on? You need to do that. Okay? and

to a man that is confident enough to let the know world know about his insecurities. And then you want to go

insecurities. And then you want to go over this solution, the transformation.

This one solution took them from rock bottom to the top. Now they have big desired outcome and everything they've achieve dreamed of. Really paint the picture of the desired situation here.

So now he has millions of followers.

He's posting himself absolute beast, you know, and now he has hair as well.

Jeremy's a beast, you know what I mean?

And then the new program. Now the

creator is launching a community/program to help others achieve the same desired outcome in time period. But the

community is not for everyone. So now

I'm creating exclusive community to help others achieve in doing so achieve the confidence to do whatever you want in life. And then here you talk about the

life. And then here you talk about the opportunity now that they know about your transformation. They need to know

your transformation. They need to know if you can do it for others as well cuz that's another thing, right? So you want to bombard them with your best client results, testimonials, and case studies.

Make sure you go over each client's story, their current situation before, problem they were facing, how they got past it with your help, and how they feel now at the desired situation. Now, they'll resonate with

situation. Now, they'll resonate with some of your clients and the exact problems they were facing, and they will feel like you can help them out as well.

So, that's why you want to go in depth.

The goal here is to get them to want to know how you've been able to generate such insane results, and this will get them hooked for the rest of the video.

So you want to give them the idea of you have this secret formula and you use it for yourself, you use it for other clients and this has just worked for everybody. You want to have them to get

everybody. You want to have them to get that idea and then you pitch the process and then they want to follow that process because they think it works for everybody and then you sell them, right?

That's how it works. So here you can see 30-day transformations. Jeremy didn't

30-day transformations. Jeremy didn't know these guys so he didn't really have any like proper case studies. These guys

were just people that did a 30-day challenge with him and they got these results which is insane, right? So bar

them with that and then we want to go towards calling them out. The goal here is to make your ideal clients feel like it's for them. And if you do this well, they will be hooked and sold on your process regardless of what your offer

is. So I'll give you an analogy. If

is. So I'll give you an analogy. If

someone shouts, "Hey," you turn around, but you don't really like you're not really like hooked on it, right? But if

someone shouts your name and you have a unique name, like if someone says, "Sue, I'm going to turn around like who said that? I'm going to be hooked." You need

that? I'm going to be hooked." You need to call out their name. Not just say, "Hey." Not just get their attention. You

"Hey." Not just get their attention. You

need to call out their name. And we do this by calling out their situation.

Okay? So, who is this for? State five to 10 points here. The more you can describe how they're feeling in their current situation, the better. This is

for people who are tired of expensive inerson trainers, tired of extremely slow progress. This is for people who

slow progress. This is for people who are action takers and implement advice fast. So, here community is for people

fast. So, here community is for people who want to achieve a straight physique, confidence, accountability, high value network. And I go through a bit of

network. And I go through a bit of explanation and then who this is not for. You describe who you want to avoid

for. You describe who you want to avoid in the program and boost your ideal client's ego a bit and make them think, "Yeah, that that's not me." You know?

So, example, this isn't for people who think they can get rich overnight. This

isn't for some people who think that they're smart enough to do it themselves. This isn't for people who

themselves. This isn't for people who can't take criticism because of their ego, right? And then here, not fulfill

ego, right? And then here, not fulfill their potential. If you want to live

their potential. If you want to live dayto-day, not an action taker, not a priority, not patient. And a bonus actually is you want to tell them like okay this community is for people that are experiencing this this this this

talk to them about the prog problems they're facing and then say if this is you watch to the end. So Jeremy's people struggling with progress confidence community and accountability right so that's what we did. So next part is

blaming their failures. You want to talk to them about why everything they've tried in the past has failed them. And

the reason why is because chances are your product is similar to something they've tried in the past which hasn't worked for them. Right? Now, the goal here is to rekindle their belief that this can work. And now, relating back to your story is a great way to do this.

You want to really drive this home and trash on your competitor's offer and say that they've been doing this wrong the whole time. So, if someone has, if

whole time. So, if someone has, if you're selling a make money online offer, let's say you're selling growth operating or whatever, you know, and they've these guys have tried drop shipping, Amazon FBA, they tried um

reselling, they've tried every every single business model in the world. Do

you think they're going to buy your stuff if you don't blame their failures?

No. No. And the chances are this is not the first time they've seek help. So go

over why they're failing. So you know if you're a coach and you've been trying to scale up by investing into mentors and courses, you're doing it all wrong. Stop

buying information trying to do everything yourself. You're stuck in a

everything yourself. You're stuck in a cycle of investing into mentors. It

works for a bit, but after a while you find out it's not sustainable at all because it takes too much time or the strategy simply doesn't work anymore. So

you invest into another mentor and now you try something else and the cycle keeps on repeating itself. The whole

online coaching business has been fed with this advice. to learn information and implement. But why don't you just

and implement. But why don't you just pay someone to implement it for you?

Boom. So, everybody has been told to just learn and then implement. Learn

then implement. Then I told them like, "Bro, you're doing it all wrong. Get

someone to go inside, give you everything, and implement it for you."

Now, they're like, "Oh, that makes so much more sense. That's why I was failing." Now, you got them hooked.

failing." Now, you got them hooked.

Right? Now, you got them hooked. And

then you want to go over why is your offer different? You know, you need to

offer different? You know, you need to categorize your product as a one-off one. This way, they can't compare your

one. This way, they can't compare your product with your competitors, check the prices, and all that [ __ ] This is exactly why crafting an irresistible offer is so important because now you know how to do product market fit. Now

you know how to position your offer to make it so unique. Now you know how to do categorize your product as a one-off one, right? So state what part of your

one, right? So state what part of your offer will help them and emphasize that no other person is offering the same thing or the same combination of things.

Package it in a way that makes them feel stupid for not working with you earlier.

So, I tell them, "Why is our offer different?" The biggest lie is you don't

different?" The biggest lie is you don't need to scale up by yourself or invest thousands into coaches that just tells you what to do cuz you'll be stuck spending hours doing low-level tasks like setting, closing, and prospecting.

This will drive you crazy as you try to send 100 outbound every day while taking 10 sales calls, digging yourself in a hole with a single digit bank account and days wasted. So, I explain their situation amazingly, and I explain why

it's different. you know, work with

it's different. you know, work with people that do it for you, that have a proven track record of scaling coaches to 50 to 100K per month in any niche possible. All you have to do is a tiny

possible. All you have to do is a tiny bit of marketing fulfillment for the service. We take care of this entire

service. We take care of this entire sales ops so you don't have to send any messages or take any calls while adding an extra 50 to 100K. Boom. That explains

why exactly our offer is different. It's

done for you. Tell me that isn't good, right?

you. Tell me that isn't good, right?

Tell me you wouldn't buy my stuff. Oh,

you guys already did. So, this worked, right? This literally worked on you

right? This literally worked on you guys.

So, four-step process. Now that we've described their current situation better than they can, blame their past failures and convince them why our product is going to work. We have to sell them on the process. Go over the four-step

the process. Go over the four-step process your ideal client would take to get to the goal. Go specific in detail and make it different from your competitors. Have cool names and

competitors. Have cool names and everything. Um, I can show you Jeremy's.

everything. Um, I can show you Jeremy's.

We have mindset mastery. Get rid of limiting mindset holding and holding you back. To achieve this, you need to

back. To achieve this, you need to restructure your life. And so, I'll give them action items that we help them do.

teacher habits I use to break past my insecurities, limiting beliefs and mindset barriers, workout plans, customized diet, like-minded community relentless accountability, you know, all this good

stuff, premium access to me, and then we sum it up in this part.

Okay? And yeah, and then at this point, you want to have the next steps. So, at

this point, they should be sold. They

like you, they like your product, they like the process that you just showed them, and they want to give you money.

Now, you want to give them the next steps to move forward. And be very, very clear with this, okay? You got to tell them to move forward. Whether it's

filling out a type form, whether it's deeming you a keyword, whether it's booking calls straight away, depending on what it is, you want to make sure that you have a right call to action.

So, actually reach out to me and the team, see what call to action is best for your VSSL, for your offer, and we'll get back to you with that, and we'll tell you which one to do um out of these three options. So, this was an extremely

three options. So, this was an extremely long video. Extremely long video. If you

long video. Extremely long video. If you

watch all the way to the end, make sure you implement every single piece of advice here. And I promise you, you'll

advice here. And I promise you, you'll create an insanely good VSL that will lead to a lot of people wanting to pay you thousands of dollars for your coaching services and would want to work

with you and you only. Okay, hope this video is valuable. My voice is suffering right now, but you know, make sure you guys implement everything and I'll see you guys in the next video.

Peace. Yo, what's going on guys? Hope

all of you are doing well. So, in this video, I'm going to basically show you how to properly format your VSSL so that it's accessible to the public and so that people can actually book calls through after they watch the VSSL. All

right. So, again, the whole goal is to direct as much traffic as possible to these VSSLs to get nurtured by the VSSL and then down below they can book in a call. So, we'll show you how to format

call. So, we'll show you how to format that accordingly. So, as I said, the

that accordingly. So, as I said, the goal is to make it as easy for people to book a call after they consume your VSSL, whether it's reading or watching your video. So, to actually publish your

your video. So, to actually publish your VSSL, go ahead and click share. Anyone

with link view and then copy link. If

you click like anyone with link and then edit, then everyone that has your link can edit. So make sure you don't make

can edit. So make sure you don't make the mistake. Um, and this is a link that

the mistake. Um, and this is a link that will allow people to access your VSSL document. Now the VSSL document, like

document. Now the VSSL document, like the URL itself is very very ugly. Like

it's a very very long URL. If you want to change the domain, it's actually $15 per month. It's pretty expensive. Or if

per month. It's pretty expensive. Or if

you want to actually, you know, if you're a cheapkate like me, then you can actually get it for free and you can shorten this URL and make it look much better. So all we're going to do is

better. So all we're going to do is you're going to go to your views. This

is my personal VSSL. Um, it's not done yet, so don't judge anyone with link view. So, I'm going to copy this link

view. So, I'm going to copy this link and I'm going to go ahead and go to bit.ly. Okay, this is the website that

bit.ly. Okay, this is the website that you want to go to. Create an account. Do

whatever you need to do. Once you've

created an account, all you're going to do is going to you're going to create new. Create new link. Put your URL to

new. Create new link. Put your URL to your gamma document, which consists of your VSSL and everything. Create it. So,

I already created one, so I'm going just view my existing link. And all you want to do, this is the current link that they gave me. I don't like it. So, I'm

going to change it. You can either put your program name. I don't like that. I

like sub. So,

um yeah, I'm essentially going to have this and then create it. Boom. Now, it

looks much more pretty. So, let's say I put in this, it'll redirect me to this GMA document and you won't have that extremely long thing um that you saw over here. You won't have all this,

over here. You won't have all this, right? So, it's very very

right? So, it's very very clean. And just to show you that it

clean. And just to show you that it works. Confirm. Boom. Click here. And it

works. Confirm. Boom. Click here. And it

just redirects you to this one. Finesse the system. All right. So,

one. Finesse the system. All right. So,

that's it. That's essentially it. That's

how you get the actual link. Um, and

here's what you want to do. You want to make sure that your formatting of the hook and everything is on point because this is the first thing that people are going to see when they come across your profile. This is essentially your

profile. This is essentially your landing page, right? This is your landing page. So the hook, I want you to

landing page. So the hook, I want you to have it in heading one or heading two font. Make it big, make it bold, make it

font. Make it big, make it bold, make it so that people, this is the first thing that people read. All right. So for son, it's build a content machine that generates millions of views for your business, right? And then you want to

business, right? And then you want to have the without pain points here. So

the three pain points that you want to talk about, you want to say without paying for ads, without having to post tons of videos every day, without having to constantly keep up with trends. And

then here you want to put your video VSSL. You can either paste your Loom

VSSL. You can either paste your Loom here and you can kind of embed it like Hassan did or you can upload a file version of your video depending on whether or not you edit it or not.

Again, if you want to edit it, we have a editor that specifically does VSSL editing. He knows how to do VSSL

editing. He knows how to do VSSL editing. You'll get it done within like

editing. You'll get it done within like a week and he's a killer. Um, it is going to cost money. So, if you don't want to spend money, then you can just put a draw loom. It isn't that big of a difference. But if you want to go above

difference. But if you want to go above and beyond and get that retention time up, which is, you know, big on editing, then go ahead and hit me up for the VSL editor. Now, I'm going to show you

editor. Now, I'm going to show you Hassan's actual page and show you what yours should look like as well. So, this

is what they come across when they land on it. Uh, building a content machine

on it. Uh, building a content machine and then the video auto plays and then down here, this is where it gets fun.

You put your Calendarly or your GHL.

Okay, so now they can book whatever time they want. They don't have to click on

they want. They don't have to click on any external links. They can just book whatever time they want. have the

questions here and it's just very very clean. Everything is all in one. And

clean. Everything is all in one. And

let's say they don't want to watch the video, they don't want to watch a video, they just want to skim through the document, which a lot of people do because we have gamma because it's almost like a landing page. Once they

scroll all the way down, once they go through everything, we have another one.

So, next steps, this is the call to action. Um, same thing as the hook, then

action. Um, same thing as the hook, then book a call with a team. We'll see we'll see if we can help you grow. Again,

currently inline form. Boom. and you have everything

form. Boom. and you have everything here. So, I want you to do it like this.

here. So, I want you to do it like this.

All you have to do is literally copy and paste your Calendarly link and then there'll be an option to inline it or embed it and then you just want to click that option and yeah, so hook without

pain points video um and then the booking page. So, something else with

booking page. So, something else with your VSSL document that I want to mention is that your formatting has to be on point, right? You don't want to just have a block of text. you actually

have to format it out in a way where it's visually pleasing and visually aesthetic for the viewer to go through.

So, you know, I could have easily put this all in one like text, but I want to separate it out so it's easier for people to read, right? And I go through my promise. Um, I have a lot of pictures

my promise. Um, I have a lot of pictures to actually back up the words that I'm saying. And I bold some stuff out. I

saying. And I bold some stuff out. I

underline some stuff. I put some indents. You can see like I put a lot of

indents. You can see like I put a lot of effort actually like making it look clean. And I'll show you a better

clean. And I'll show you a better example down here. Right? So again, more pictures. You need to have a lot of

pictures. You need to have a lot of pictures throughout your entire VSSL.

And then over here while you're failing, again, this is a bigger font. So this is large text. This is normal text. As you

large text. This is normal text. As you

can see, as you can see here, what you need to do differently. The layout is a bit different. So this one's bald and

bit different. So this one's bald and underlined. This one's large text and

underlined. This one's large text and bold. This one's just

bold. This one's just underlined. And this is where it really

underlined. And this is where it really looks good, right? Instead of just having it all in the same text, the same font where it looks boring and just looks like a bunch of words thrown in your face, I underline this, indent

this, indent this, and I made this bold and a large text so people want to see it. Have different layouts and it just

it. Have different layouts and it just looks so much more clean, right? This is

what you want to do with your VSSL to make it not look boring. And if you have a VA to do this, great. Like what I need to do here is like, yeah, boom. Now this

looks 10 times cleaner, right?

And yeah, it's just much much nicer.

It's much easier to the eyes. Okay. And

yeah, that is essentially this entire video just kind of talking about how to actually format it, get the right links and everything. If you have any

and everything. If you have any questions, feel free to let me know. And

yeah, I'll see you guys in the next one.

Peace. Yo, what is going on everybody?

Hope all of y'all are doing well. Now,

in this video, I'm going to dive deep into how to actually craft your postbooking website that will nurture your audience before they actually hop on a call and increase the chances of you closing them and collecting a sale.

This is probably one of the most underrated parts of the sales process.

Everyone skips out the post booking.

They think that, oh, we booked the call in, we're done. Let's just wait for the call and hopefully we close him. That is

so far from the truth. And it literally hurts me. It literally hurts my heart

hurts me. It literally hurts my heart and it makes me cringe that people don't have a postbooking website. People don't

have a funnel that actually directs them to nurture them even more between the time that they book a call and the by the time they actually end up having the call. There's a saying in sales and in

call. There's a saying in sales and in you know actual funnel building the sale is made between the time they book a call and the time they actually take the call. So the things you do in between

call. So the things you do in between these two events is so so important and a postbooking website is like half of that. And then the other half is all

that. And then the other half is all emails. I promise you, if you nail this

emails. I promise you, if you nail this part down and you actually create a really good postbooking website, you are going to smash it out the park and your closing rate will be much higher than it was before cuz you build more trust and

you're just basically reassuring someone that they did the right move by booking a call with you and they're going to think it's the right move to actually invest in your program to take that next step and change their lives. Okay, let's

go through the goal of the postbooking website. So the goal is to actually

website. So the goal is to actually build trust and report before the call to increase your short rate and closing percentage. As I said, it's literally

percentage. As I said, it's literally one of the most important sales assets you will build in your business. So make

sure to actually pay attention to it.

All right. Now, the structure of the post booking is actually very very simple. It consists of three main

simple. It consists of three main things. The first one is a video

things. The first one is a video confirmation. The second one is your

confirmation. The second one is your actual VSSL and the third one is client results and case studies. Okay? Consist

of three things. That's it. And I

promise you, this is enough to close someone in for a sale. So, let's go through what a video confirmation is.

It's very, very simple. What you want to do is film a two-minute video of you congratulating the prospect on taking action and booking a call with us.

Basically, you want to briefly state what the call will look like, what you can expect, and how to get ready for the call. So, at the start, you just want to

call. So, at the start, you just want to hold your phone up. The more natural, the better. I don't want you to sound

the better. I don't want you to sound scripted or staged at all, but just hold your phone up and say, "Hey, brother.

Thank you so much for booking in a call.

I'm very very excited to be able to help you and get you one step closer to achieving your goal real quick. Here's

how you're going to get prepared for this call. Blah blah blah. And then you

this call. Blah blah blah. And then you go through here. So, I'll give you an example of something that I wrote up.

The call is going to be around 30 minutes. My right-hand man will talk to

minutes. My right-hand man will talk to you and ask you a few questions to see if it's a good fit. If he thinks we can help you, then we'll go over our services and decide whether or not this is for you. Make sure to get ready for a call by actually putting it in your

calendar. If you use Google Calendar, go

calendar. If you use Google Calendar, go ahead and put it there. Make sure you're actually at a quiet place, you have good Wi-Fi connection and a camera that you can turn on. In the meantime, do check out this video down below. It is a very,

very important video that you have to watch. Um, it's completely free. It's a

watch. Um, it's completely free. It's a

training on how you can actually achieve XYZ and it will actually save us a lot of time on the call. You have to watch it. If not, we will actually have to

it. If not, we will actually have to cancel your appointment. So, make sure to not waste your time. Make sure to not waste our time. Please watch this video down below. Give you free value. give

down below. Give you free value. give

you a more understanding of what we can actually do for you. And I hope this video clears up any questions you had.

I'll see you in the video down below. So

simple, right? So simple. And you can go ahead and actually just link your VSSL down below. And this video confirmation

down below. And this video confirmation is very personalized. It's very

onetoone. And the more natural it is, the more authentic, the better. Okay.

And then here, you just want to link your VSSL through the hosted video option to go high level. And make sure the settings are the following. So, it

auto plays. You allow them to play and pause. All this good stuff. And yeah,

pause. All this good stuff. And yeah,

make sure this is the only one that's off. And then basically, it'll

off. And then basically, it'll automatically play and they just have to click a button and then it'll start playing the audio. So, that's going to be really, really cool. So, case studies and testimonials. To wrap up the

and testimonials. To wrap up the postbooking website, add some of your best client testimonials and results down below following your template. So,

video testimonial at the top. So this is actually the video of them saying hey I went from 0 to 40k per month with sui's help xyz whatever it is right and then his current you want to write in like a

small paragraph his current situation before he met you the obstacle he was facing his life now after we achieved this is our goal and the emotions he feels and then include a quote here it's

pretty pretty simple so an example would be video Daniel was a barber working 10 hours a day for 6 days a week that's his current situation before I met you he wanted to find a way to quit but had no

clue where to start. Obstacle. We helped

him get started with appointment and he made 3K in the first 45 days of working together. The life now. This allowed him

together. The life now. This allowed him to quit his job and work from home. The

life now as well. This program solved all my financial problems. The quote very very simple. So what you want to do to actually find this postbooking website cuz we've already built it out for you is go to your go high level. Go

ahead and click sites. Click the website page and then

sites. Click the website page and then click postbooking video. And then you're going to want to hit edit. And it's going to bring you here

edit. And it's going to bring you here where you can edit in desktop form and phone form. It's very very important

phone form. It's very very important that you nail both of these because if you suit it just for desktop then the phone is going to look really really ugly, right? Um you can change your

ugly, right? Um you can change your colors accordingly. This is my color

colors accordingly. This is my color code but change it to your colors. Put

your logo up here as well and link your video confirmation video. Watch the VS link the VSSL here. If you have a Discord group or a Facebook group, link it here and then put your client

testimonials here as as followed. And

yeah, pretty simple. If you go to mobile, it also looks clean. Don't leave

yet. Boom. Boom. Join the Facebook group and then the testimonials here. All

right. Very, very clean. Just kind of edit it. Change whatever you want. If

edit it. Change whatever you want. If

you're not sure how to change the color, scroll down here, click bold, change to whatever color you want.

Okay, I love my color code. Um, but

yeah, that's how you're going to change your postbooking website. That's how

you're going to make a killer website.

And all you actually have to do is just film a confirmation video on your phone.

2 minutes, link it there, and just absolutely run this thing up. We already

have everything built out for you. All

you have to do is just actually put in a few little things like the testimonials, a few descriptions, and all that stuff, and you're good to go. All right, so I hope you found this video very valuable.

If you have any questions regarding how to actually build up your postbooking website, feel free to reach out to me.

But if not, I'll see you guys in the next video. Peace. At this point, you

next video. Peace. At this point, you should be making anywhere from 10 to $30,000 a month with everything we just showed you. And at this point, you've

showed you. And at this point, you've set the foundation. And now we're going to teach you what you have to do in order to scale to 50K a month and beyond. The easiest way to get to 50K

beyond. The easiest way to get to 50K per month is by running paid ads. If you

crack paid ads, you will never struggle with client acquisition again, and it will change the entire trajectory of your business. It's literally a cheat

your business. It's literally a cheat code. You can literally put in a dollar

code. You can literally put in a dollar in and consistently get $5 out. And so,

whenever you want to scale, just increase the ad spend and you'll instantly get more clients. Jace

England, who is my paid ads coach inside my program, will actually go through how to actually film, create, and actually launch your ads so that you can actually sign new clients on a consistent basis.

He spent well over $3 million in ad spend, works with the biggest coaches in the space, and is an absolute wizard when it comes to paid ads. So, take your notepad out and get ready to pay attention. What's up, everyone? My name

attention. What's up, everyone? My name

is Jace. I appreciate you guys getting to this module. I am the ads coach for Go Consulting. As you guys know, you're

Go Consulting. As you guys know, you're part of Consulting Mastery and I appreciate you guys watching this. I'm

going to be talking about the raw reality of running ads and why it's so important to your coaching business. I

just want to make sure with this section that we're setting expectations correctly because a lot of business owners specifically specifically a lot of coaching businesses who have different skill sets who have the skill sets of maybe attracting an audience or

building an audience but they don't have a lot of direct response marketing tips and I will tell you this that there are a lot of people who don't have the skill of paid ads or don't put the right people in place to run paid ads for

them. Some people get lucky, yes. But I

them. Some people get lucky, yes. But I

will say if you know the skill of paid ads and if you're able to go and buy traffic and get uh two to three to four to 5x rorowaz, you are automatically

ahead of the fitness offer owner or the bisop offer owner um and a lot of your competitors when you have that skill.

And then if you're able to put the right people in place and kind of consult those people, push them in the right area and you're able to become like a lot of these guys who are constantly iterating, constantly creating new ad creatives like a lot of people like Cole

Gordon in the space who's making like $4 million a month right now. My goal in these modules are really to show you guys examples to give you guys a lot of inspiration with that and show you how much numbers people are really pulling

in with ads and really capitalizing on it. So, this is going to be a little

it. So, this is going to be a little advanced. We're going to go over a

advanced. We're going to go over a little bit of advanced um topics in the modules to come. Just a little bit about me. My name is Jace. I act kind of more

me. My name is Jace. I act kind of more as a consultant right now. We run on many offers for my clients. I run a consulting company kind of the same as Sue does and now I'm part of his team actually as his media buyer. I've spent

a lot of money on ads. I've been a part of big campaigns that have been six figures plus in ad spend a month and we've generated a lot of money from ads anywhere from big returns like 15x

rorowaz that have been absolutely insane. So yeah, I've been around ads

insane. So yeah, I've been around ads for a while. A lot of what I do now is just consult. We create a lot of the

just consult. We create a lot of the creatives. I'm not too deep in like the

creatives. I'm not too deep in like the ads manager and whatnot because when you get to a certain level with ads, you kind of want to put somebody in there and you want to give them your expertise. You want to be more of the

expertise. You want to be more of the creative section. So I'm going to be

creative section. So I'm going to be giving you guys a lot of that knowledge in this program so you can run it for your own offer because I've overseen pretty much every offer with ads in general. So yeah, let's get into it.

general. So yeah, let's get into it.

Setting expectations here is the most important part so you really know what you're getting into and you really understand what metrics to look for, what to prepare yourself for, so you you're not wasting hundreds of dollars

on ads and you know why most people fail with ads in general because so many people have misconceptions around ads.

So many people have been with agencies before or something like that. But I'm

going to tell you what a lot of the top guys look for when they're running successful ads and what they've learned because I've been a part of one of the biggest ad masterminds in the space. If

you guys know Alex Becker's mastermind and um I've learned some indirectly from Sam Ovens as well and they've run some of the biggest budgets like as you know Alex Becker runs Hyros. He ran a YouTube ads offer for the longest time that was

one of the biggest offers out there and I think a lot of these expectations are going to shock you kind of what I'm telling you but they'll give you like a breath of fresh air and will kind of get you past this chart of uninformed optimism informed pessimism. A lot of

you guys if you've spent a little bit of money on ads before and you haven't gotten any success, it's probably where you are right now. it'll get you up here when you really understand like the benefits and the cycle of life you kind

of need to go to uh to actually run successful ads. But first off, I want to

successful ads. But first off, I want to go over why you should actually run ads and why it's so important. So, the first thing is if you're running ads and you don't really have an audience yet, but you have an offer, like you've done some

outbound, you've done some cold email campaigns, you've done a lot of this stuff that has really worked for you, and you've kind of gotten this pocket of business where you don't need to build up a crazy audience to get business so

far. you can capitalize that and you can

far. you can capitalize that and you can use those people that have been interested in your business or or have closed on your offer or people that are on your email list and you can use that to your advantage and create more of

those people with ads. The good thing with ads is you hear the news all the time like oh Meta and Instagram they refine their algorithm so not it's not as easy to go viral anymore. They are

always refining the ads manager and the ads platforms in your favor to go and find more people that are like your customers that want to buy from you because they want you to spend money.

It's as simple as that. Especially when

AI is coming out. So media buying is getting more simple. So what you're going to hear in this is not some like complicated like unique mechanism stuff for coaching programs. I have no reason to sell you that and neither does Sue.

We're going to give you like the cold hard facts and a lot of it is just optimizing the platform and letting their AI, like letting Facebook's pixel, which you'll see me talk about, um, do

its job. But if you're already getting

its job. But if you're already getting business, because this is really when you should run ads. You should run ads when you've closed a couple of deals, when you have an optimized offer. I'll

go down that in a little bit. Um,

running ads is like putting fuel in the fire really. It will amplify your

fire really. It will amplify your existing business results. And if you really understand your audience and you really understand the platform and what you're doing, it has the chance to two

to three to four to 5x. I've even seen examples of people getting a 10x row, which means return on ad spend. So if

you ever hear somebody say spend $1 to get 10 back, well, if you just multiply that to you spending $10,000 on ads, you can do the math there. So let's just set expectations on the periods that you guys actually need to go through to have

success with this. The number one thing is obviously setting everything up. So

that's campaigns, that's scripting ad creatives, filming, etc. If you want an easy way to do this, a lot of what's working on like meta Facebook ads, which which the reason why I keep saying Facebook ads is because that's where

you're going to start with. I don't

recommend running stuff like YouTube ads until you're at like 10, 20, 30k a month possibly. And yeah, you want to set up

possibly. And yeah, you want to set up your ads in a way that the only possible bottleneck is your creative. So if you have your targeting in place, which we'll be going super deep on cuz that's the number one thing I like to go deep

on here. If you have it set up in a way

on here. If you have it set up in a way where you know your audience works, where you know the people that bought from you are high quality or people in your audience are high quality or people in your email list are high quality, you know that if your ads aren't working,

the only possible bottleneck is your creative. And that's the point you want

creative. And that's the point you want to get to. Sometimes by knowing the right KPIs and knowing the right metrics to track like what is the clickthrough rate of your ads or what is the cost per click of your ads after the first week.

Sometimes you may need to duplicate the campaign which we'll be going over and it may be a little bit of the back end but it it's really rare that it actually is like the back end and most of it is your campaign not reaching people. Okay,

that's what really people mean by testing. So the phase two that you're

testing. So the phase two that you're really going to get through is this is kind of like that value despair, right?

So you're going to lose money. Be

prepared for it. But if you look at it in the long run, you're really not going to lose money. I want you guys to look at the expectations I'm giving you guys so you're not thinking you're just burning money. But there are people that

burning money. But there are people that shouldn't be running ads. If you're at a certain number and you don't want to lose $500 and you magically think that if you spend like $500 to get a $10,000

client, come on, man. Like, that's not realistic at all. So, if I spend $100 on 10 ads and nine of them lose $100, but one of them makes me $500, I'm still down $400. And many people just stop

down $400. And many people just stop there. But what people don't realize is

there. But what people don't realize is that they just found a winning ad. So

you just have to kind of look at what money you want to make in the long run.

So if you want to make 100k a month with your offer and you want to have ads as a big acquisition channel for you, which a lot of the top guys do in the space, I'm going to show you how to look at other people's ads. But if you go and look at

people's ads. But if you go and look at the dates and how long they've been running and how much ad creatives they test, it will give you a bit of a perspective. And that's kind of when you

perspective. And that's kind of when you go to this inform optimism spot, when you really know how much it takes. And

so ads is really a metric of like the platform does kind of produce random results at times. So there are times when you have to run 10 different ads and nine of them lose $100. You know

what I mean? But the same exact ads had a win in there. Well, you know that you can just double down on that and it will continue to produce. But just imagine how good it will feel if you can just keep running ads and they just keep generating you money. It's literally

like a cash machine. So that's how paid ads work in a nutshell. Testing nonstop.

You don't have to do this forever like on your own being the ads manager 100% on your own all the time. But the number one thing that I like to say before you're even going to run ads, you have

to ask yourself, the number one question you should ask yourself, are you okay with breaking even on your ads to make them work? So that means if your offer

them work? So that means if your offer is $9,500 or if your offer is $5,000, are you willing to spend $5,000 to get a client? meaning you have a 1x row as you

client? meaning you have a 1x row as you literally just broke even essentially.

This is so unrealistic. Think people

think they'll spend $500 to get a $10,000 client. You should be willing to

$10,000 client. You should be willing to spend $5,000 to get a $5,000 client.

That's most likely not going to happen to you. But you have to look at it the

to you. But you have to look at it the way I look at it. And if you're willing to do this, which most likely, like I said, you're not going to have to spend that much to get a client. If you get past this phase, you're going to scale

really, really high. But once again guys, your offer should be proven. So

you are not really shooting darts in the wind really. Then phase three is

wind really. Then phase three is printing money, cash machine, everything is good in life. This is when you really get to success. The fifth page of the cycle of change. Everything is in this

chart. This is the number one playbook

chart. This is the number one playbook you want to look for. Um but eventually, yeah, you'll find your winning ad. And

once you do, then you'll start printing money. You'll build an acquisition

money. You'll build an acquisition system that's always getting clients through the door no matter what. There

are people running ads that have been running since like 2022 that are getting clients every single day. Whether that's

a low ticket product, they're booking calls every single day. And 75% of winning ads are just because of your sales cycle. Really, if you look at it

sales cycle. Really, if you look at it in the way, because it literally is a machine. You have your pixel set up,

machine. You have your pixel set up, which I'll be going over, um, where the more you keep closing clients and the more people that you attract to your website and the more targeted you get, the better your ads get because you're feeding it more people that look like

your customers. and AI is getting so

your customers. and AI is getting so good where they know the exact archetype you're looking for to get customers. Um,

it's really just a sales cycle. And if

you master the sales cycle, this is really how it works. I'm going to get into this. I kind of went over it down

into this. I kind of went over it down here a little bit, but things like book a call funnels, which is the number one thing I look for. I don't like the low quality. Um, I don't like the lowquality

quality. Um, I don't like the lowquality ads, being lazy on your sites. A good

example of this is leading somebody to a site and putting $5,000 as a button there. I know people that have tried to

there. I know people that have tried to run ads that put a $5,000 button link, run their ads to that site, and they have hundreds of thousands of followers,

but they only ever capped at $10,000 a month because that's lazy marketing. So

75% of your ads are because of your sales cycle. I just said that here. If

sales cycle. I just said that here. If

you have your sales system in place, you have setters in place calling these people, you know where they come from, you have a good triage cycle, you have you have pre-all assets, you have case studies that they can watch before all

of the calls, you can get your point across to a cold audience in 45 minutes.

By keeping your ads running forever and tracking KPIs correctly and updating the pixel data with more closed clients, ads then become a money printer, but only when you are you have a sales cycle in

place really. And just imagine how cold

place really. And just imagine how cold people are doing this because the first phase of ads is if you have an audience at least is you're going to retarget a lot of the people that have already known you and you're going to go through

this phase where a lot of people have seen you before. But eventually with ads and this is when you want to crack it.

You're going to have to deal with a cold audience. So when you're dealing with a

audience. So when you're dealing with a cold audience, you got to think about it in their mind. You know they're seeing you for the first time. They're seeing

this random guy from ads and they're saying a lot of the same stuff that they've heard before. what are they really looking for? So, now getting into when you should run ads. So, I pretty much listed like seven things here that

are very, very important, kind of broad.

Really, you should run ads once you found product market fit, validated your offer, you've made at least like 15 or 10 to $15,000 with your offer. This can

even be a little bit lower, but if you want to look at a metric and you want to look at things, you should be doing outbound or you should be doing other stuff like leveraging social media or tapping into your network to validate your offer. The only way you validate

your offer. The only way you validate your offer is if you sell, if you have the sales process dialed in, meaning you have setters and closers, or you could be doing all of the setting and the closing, but have automations in place to be following up these people and

giving them things to kind of indoctrinate them. Treat everybody like

indoctrinate them. Treat everybody like they have no idea who you are.

Basically, um, if you have at least minimum $3,000 to test with, the we the reason we say this is because when I told you that break even, a good starting point for like mid ticket or even high ticket for some of you guys,

um, is $3,000. You have a post call process, you have a high converting funnel, this can be just a valid offer really with you, if you really think it is good and if it's really simple, it can be high converting or if you've

funnel hacked somebody and obviously if you have an appointment setting script that go through. Some of the ads that we're going to be looking at are lower barrier entry to um what some other people do or to another funnel that we're going to run. They're basically

engagement ads. So, if you make ads to go in direct messages on Instagram and whatnot, they're usually lower cost per lead. Um if you get it to crack, they're

lead. Um if you get it to crack, they're usually lower quality. Um so, if you have a solid appointment setting script um for giving lead magnets and whatnot to actually go and set appointments, that's when you should run ads as well.

I just listed some things to note here just to end this segment. Um, don't

spend hours pressing buttons trying to figure out what the best targeting is.

Um, you shouldn't have to be at that point. This whole training should

point. This whole training should alleviate you from that because like I said, the only bottleneck should be your creatives. Um, spend hours on creative

creatives. Um, spend hours on creative testing. I wanted to show you guys

testing. I wanted to show you guys something. If you ever want to get back

something. If you ever want to get back into this point of informed optimism, um, just go to Grant Cardone or Tony Robbins or some of these big guys and look at how many ads they're running.

590 ads. It was 590. Keeps switching.

But but you have to be testing for a long time essentially. Um you have to be willing to test multiple ads. You can't

just make an ad and think it's going to work right away. That is not realistic.

Um you most likely won't find your ad creative on the first try. Um you

probably 90% won't find your ad creative on the right try. A lot of this is doing proof of concept and finding proof of concept. That's why a lot of successful

concept. That's why a lot of successful reels if they went viral will be your best ads essentially. But sometimes even those might not be your best ads. So,

you need to constantly reiterate and optimize your ads and test new ones.

I've seen so many countless um examples of people getting lucky. People with no audiences, just having an ad creative, do like 15x ROI. And keep in mind, like right now, the ads that work are pretty

much the most necessary and basic with a lot of case studies in place. So,

getting that winning ad creative so you can consistently run for months will be the biggest game changer. Um, you have to write like three to five business creatives, two tests really. Um, but

even more than that. So, and you know, one of the best things about this program is it should be edited um by our team of editors who know how to create an ad um and who know how to edit ads when it comes to your niche because that's basically what we focus on.

There's a certain way you want to attract your clients and we've sort of done that based on Sue's and Sue has sort of done that to attract you guys and you can do that in your ads. A lot

of it is going to be reciprocal to what you're already doing in social media or if you're not doing anything on social media to what you should be doing with ads. All of it is going to be based on

ads. All of it is going to be based on buyer psychology, and that's the number one thing you have to master. All right,

thank you guys so much for watching this section. This was just setting

section. This was just setting expectations for everything you need to know about ads. In the next section, we're going to be going over creating a winning ad and getting your first one started. So, let's go. I've talked to a

started. So, let's go. I've talked to a lot of you guys who have talked to like other coaches and they said not to use Ads Manager, but I don't talk to anybody who is running a lot of money on ads who

doesn't use Ads Manager. Okay, so we're going to start that off. So, the first thing you always want to do is you want to go to business.fas.com. And I intentionally

business.fas.com. And I intentionally made a blank one so I can help you guys.

Um, but if this doesn't show up, just create whatever you have to do to create it. Um, usually what you're going to

it. Um, usually what you're going to have to do is you're going to have to create a business portfolio. So, if you do not have a business portfolio, create a business portfolio down here. That

will make sense in a second. But every

time, what you're going to want to do is there's going to be two sections that you need to focus on. All right, there's going to be all tools and going to ads manager and then there will be settings where you're just setting everything up.

So, right now, as you can see, if I go to ads manager, I have all of these accounts set up. Um, don't worry about this. Now, these are all the accounts

this. Now, these are all the accounts that I have active. You probably have no account set up. So, if you have no account set up, it will probably say create an ad account. Do not do it in here. Let's go back. So again, if you

here. Let's go back. So again, if you ever want to just go back to the homepage, just go to business.fas.com. What we're actually

business.fas.com. What we're actually going to do is we're going to go to business settings. And these are where

business settings. And these are where all this stuff are basically figured out in the back end. I personally did this because a lot of you guys when I'm working with you guys in the business settings or I'm setting up, you know, ad

accounts and we're doing it off of Loom videos, I'm on boarding, you're going to say, "Hey, I don't see all of those things. I only see like one, two, three,

things. I only see like one, two, three, and I don't see the multitude of things." For context, we're going to go

things." For context, we're going to go back to that window. But this is what it is supposed to look like. So what you have here is remember when I mentioned like the business portfolio a lot of you

guys if you push this meaning the account that you're on and you go down here it's going to be selected as your account or something else. For me this is the one it's selected on. It just

doesn't say. So what you're going to want to do is you want to create a business portfolio. All right. So I'm

business portfolio. All right. So I'm

actually going to start from the beginning and I'm going to create a business portfolio. So, what you're

business portfolio. So, what you're going to want to do here is you're going to name it whatever Jason's business. Make sure to keep this the

business. Make sure to keep this the same email that you use as everything else because it's going to be everything. All right. Boom. And then

everything. All right. Boom. And then

we'll create it. Says I've reached the limit.

create it. Says I've reached the limit.

But so, when you finally created your business portfolio, which should be here, go to settings right here. And

this will be the same as when you go to settings and the business settings down here. It's the same thing. Now, I'm

here. It's the same thing. Now, I'm

going to show you how to add everyone and the number like all of the things that you need to run a successful ad account and add everything essentially.

Add your pixels, add your Instagram accounts, your Facebook accounts, cuz they're all necessary to run ads for some reason. With that, with that, I

some reason. With that, with that, I mean like the Facebook page, even if you're not running it on the Facebook page. So, first off, if you have a

page. So, first off, if you have a partner, make sure to invite the partner or put yourself as access. You may need to do it through here. I've had access to all my ad accounts for a long time.

So just add your email address u spark access that's they kind of just added that but and then just do everything that you need to do there. If you ever want to work with an agency I always go for partners as you can see I have

access to all of their things.

Essentially you add an existing Facebook page and I would just put in the URL just make sure you're getting it right.

Put that in there. And then the number one thing you want to do right after you um you know add this page is I'm going to remove myself real quick because what you want to do is you basically want to

assign yourself. So you want to go to

assign yourself. So you want to go to assign people or if there's a partner you go to assign partner and you'll assign yourself and always give yourself access. Don't like make it weird

access. Don't like make it weird essentially and give your partner access. This is the number one thing you

access. This is the number one thing you have to do and then boom you have access there and you can start running ads using this. You need you need a Facebook

using this. You need you need a Facebook page to run ads in the ads manager. And

then boom. The most important thing I would just go down the line here. You

only need like four things. Pages, ad

accounts, Instagram accounts, and then pixels down here. So, we're only going to focus on those four things. Go to add and create an ad account. Name it. Do

all this stuff. It's not too complicated essentially, but you're going to do the same thing. So when you're going here,

same thing. So when you're going here, go to assign people, assign yourself, manage ad account, and then assign. And

I already had access to all that, but this is the number one thing you want to do. Also, we're going to come back to ad

do. Also, we're going to come back to ad accounts because the thing with ad accounts is you need to connect the assets. Now, this one isn't mine. Um,

assets. Now, this one isn't mine. Um,

but usually you need to connect your Instagram account or Facebook page. If

it doesn't make you, just check if it's good. Check if the pixel's all set up.

good. Check if the pixel's all set up.

If it is, then you should be fine. And

the pixel will make sense in a second.

Okay. Now, if you're running your own ads too, and if your partner is running your ads, always add your Instagram account, too. And it's basically the

account, too. And it's basically the same thing. It's basically going to have

same thing. It's basically going to have you log into Instagram first and then claim an Instagram account and just go through that whole nine. And then again, go and assign yourself. Just check all of these essentially. It's essential.

And then the number one thing that you want to do for tracking, because people are like, why do you use a pixel? It's

because we use it to track. Essentially,

you used to have to go to pixel and whatnot, but this is going to be blurred out. It's actually data sets now. So,

out. It's actually data sets now. So,

when you're going to create a data set, it's the same as a pixel. So, what

you're going to do is click add, name your data set, click create, and then when you go here, it's basically the same thing. Assign people, assign

same thing. Assign people, assign yourself essentially. And then I

yourself essentially. And then I actually I accidentally u moved it around. What you want to do is you want

around. What you want to do is you want to go to people and then you want to go to connected assets. You'll be here. Go

to connected assets. Go to other business adsets assets and then just connect your Instagram account. You'll

have like one here. So if this is like Sue's ad account, I I would Sue's pixel.

I'd collect I connect Sou's ad account and then click add. And the reason you want to do this is because we only want one pixel connected to an ad account.

And this is kind of how they keep track.

And once you have all of that set up, click refresh and it should be all good.

And the way that you know it's all good is if this is set up, if you're connected to here, you should be able to go to all

tools and go to ads manager. And this

should be your screen except it should be it should be empty. I'm going to go I'm going to be going over naming conventions and stuff here. Just more

technical stuff in the next like four minutes. But first off, over here is

minutes. But first off, over here is kind of where you want to focus at. So,

if you go to the left hand side, audiences is where you're going to be creating your audiences. The billing and payments is where you're going to add your your billing essentially. So,

anytime you have a problem or like random problem, just go to your billing and payments and then just go to payment methods and add a payment method here essentially. If you're a business

essentially. If you're a business portfolio, don't go and do this like if you're helping your clients because you're going to get weird charges. And

boom, do that. Now, don't worry about events manager or any of these other things. This is where you're going to um

things. This is where you're going to um it's like some technical stuff where you're going to add your custom conversions. I'm going to be going over

conversions. I'm going to be going over that later, but just some technical stuff. Okay, so the campaigns I actually

stuff. Okay, so the campaigns I actually wanted to move just into a blank ad account for you guys. Campaigns are like the main thing. They're where your ad set and your ad is held. So, if we go

and create a campaign, we're not going to go over which one to create, but usually the variation of what I create is either engagement, leads, or traffic.

Those are the only three I create. If

we're running a product, you'll do sales, but that's only like low ticket products and stuff. Most of you guys selling coaching and info products and stuff, mentorships, you're going to go for leads, traffic, or engagement. So,

if you create a campaign, it it should look something like this. Actually, let

me just create a blank one real quick.

Okay. So, we're going to go to leads. I always use manual, but I just

leads. I always use manual, but I just want to show you guys what this looks like. So, don't ever use this, by the

like. So, don't ever use this, by the way. Nobody uses this. Facebook's trying

way. Nobody uses this. Facebook's trying

to take your money. A lot of these streamlined things, they're going to take it. Always just use manual leads

take it. Always just use manual leads campaign. Okay, this is the blank of

campaign. Okay, this is the blank of what it's going to look like. So, I'm

going to go over everything with you and kind of show you guys like best practices and what everything is kind of a broad scope. None of you guys have to worry about special ad categories this is used if you're like a real estate

agent or selling credit repair and stuff. A lot of people get this wrong,

stuff. A lot of people get this wrong, too. By the way, don't I don't mess with

too. By the way, don't I don't mess with any of these. So, the campaign objective, if you want to switch this, this is here. Like I said, leave engagement traffic. Don't ever mess with

engagement traffic. Don't ever mess with the auction or reservation or anything.

And then advantage campaign budget. I

don't turn this on and you shouldn't turn this on right away until you're scaling to the number that you want to scale at, to the number where you're very profitable with your ads essentially when you're testing. So,

leave basically everything off in that campaign level. Now, what I mean is you

campaign level. Now, what I mean is you go to the adset level. And I created a whole another course for like naming conventions or it's in another course.

The adset level is where you want to do this. So, make sure you adjust your

this. So, make sure you adjust your conversion location right away because if you go and run an ad and then you want to go and switch this later, you can't switch it from here. Only when you go and publish the ad essentially. Um,

so usually we'll do a variation of like website and then Instagram messages. I

don't do instant form. Some people have mixed opinions, but they just get really low quality leads. So, if you want to have a sales system where you want a ton of leads in, usually I'll just do

website and Instagram. And then the goal should always be maximize number of conversions. The number one thing for us

conversions. The number one thing for us is and maybe maybe you have a goal where like you're playing more of the long term and you want to go for look alike and clicks and whatnot, but maximizing number of conversions is usually the

thing. Usually when you go and you're

thing. Usually when you go and you're starting chats, the this will be on the engagement campaign. If you're running

engagement campaign. If you're running an engagement campaign, the conversion is the same thing, but it will say like maximize number of messages or something. It's still the same thing as

something. It's still the same thing as conversions because that's like your conversion event. And if you see here,

conversion event. And if you see here, this is why it's important to have the pixels. So, we have hundreds of pixels

pixels. So, we have hundreds of pixels on my account, but as you can see, since these are shared ad accounts, you're going to want to keep that pixel essentially. And the conversion event

essentially. And the conversion event we're going to be going over because you have to create these in your events manager. But since my conversion event

manager. But since my conversion event is maximizing I mean since the performance goal is maximize a number of conversions I made a conversion event called schedule which I basically went

in the back end I'm going to show you guys this. I basically went in the back

guys this. I basically went in the back end, went to my website, put the metapixel on, and then I was like, I basically put in the URL. That's what

you do. You put in a URL to like your postbooking page or your thank you page, and you say when people go to this page with the only way they can go to this page is if they book a call, that means those people booked a call and that's a

conversion and it's recorded. All right,

so go down. I don't ever turn on dynamic creative. I don't even touch it. This is

creative. I don't even touch it. This is

where this is important. So, you're

going to be putting everything in budget and schedule. And I'm not in Australia.

and schedule. And I'm not in Australia.

This is just my business partner's account. But the business the budget is

account. But the business the budget is always done in the adset level. And

you're going to see that this is right.

Usually, when you turn the reason I don't use this is because when you turn on advantage campaign budget, you're going to see that there's no budget in here like because you're using advantage campaign budget. And what that means

campaign budget. And what that means essentially is because you're going to need this when you're scaling, but don't worry about it. Now, what this means is if you run a campaign and you have a bunch of different ad accounts, like

this one, like five of them, it's going to split them all up. What this means when you turn it off and it's at the adset level, is whatever ads you like

create below this, not the adets, it's going to split between the ad accounts.

And that's what we want to split between the ads because that's what we want to do because we want to split test different audiences and stuff. So, boom.

Don't worry about none of this. I don't

usually set an end date. I don't I don't ever set an end date. Actually, a lot of people when you're testing um you be like, "Let me set an end date because, you know, you're not going to look at it." It's not like it's going to hurt

it." It's not like it's going to hurt it, but when you're actually running ads for real and you're going to want to run them for like more than two weeks or a month, just don't set an end date and

just go and look at it periodically. All

right. So, the locations, this is interesting because you're usually targeting on countries. What I usually always do, unless we're just doing like the US, is I either use the big four,

which is Australia, Canada, the United Kingdom, and the US. Sometimes you use New Zealand as like a fifth one, or in your country or wherever your people are. But usually you use you use that.

are. But usually you use you use that.

If I'm not doing that, I'm usually just using like one of those four, which is usually just the US, or two of them. You

do not want to mess this up because there are people that will click your ad that you don't want buying from you.

Okay, so this is the number one thing you want to do. And if you're if you don't want to do this, if you want to target like very locally, I would just use like the radius filter and I would go to like the

US and I would search up your state wherever you are. So, let's go to Miami. And I would basically just like

Miami. And I would basically just like do like 10 miles, 20 miles, however much you want to do covering that area. And

that's what I would want. That's what I would do. But if you're selling info

would do. But if you're selling info products, you probably don't care. And I

wouldn't turn this on if this was here because I don't trust it. And this is where your audience is basically shown.

So if you look at here and all of the targeting ad accounts that I'm talking about and all the targeting lessons, I talk about Advantage Plus because I always use these for cold audiences. The

only time I don't use Advantage Plus, which basically means it's like Facebook's AI of expanding your audience to go and find the right people. What

this basically means is if you switch to original audiences, you're just not using Advantage Plus. When you're doing like your targeting with your interest, your custom audiences or anything like that, you're going to choose

um whatever that said essentially audience suggestions, but this is where you're going to do it. But I go into that in a different course essentially.

And then boom. So this is where your testing is done. So, a lot of times when we're actually testing, I will just keep on like advantage placements unless we're doing Instagram messages, but for most of you guys and like if you're just

running on Instagram, usually Instagram will do the same. But if we're running big budget, I actually will just do like advantage plus placements. It really

kind of is the same. So, if you want to do just Instagram, which keep in mind when we're doing messaging engagement ads, meaning a lot of what you guys know essentially, I will just do Instagram.

All right. Boom. So then you're going to go to the ad account. Now don't go and create don't go and duplicate all of these until you actually go and create a coherent ad account. A coherent ad. I

don't know why I keep saying that. But

basically what we're going to do to duplicate a lot of these because I usually do like four ad four adets and I test four different audiences. We're

going to quickly duplicate this like four times and they're all going to look the same because we're going to be running the same ads. The only thing that we're going to do differently is

just the audiences. So, if you look here, the thing that we're going to be doing differently is we're going to be using the custom audiences usually or the lookike audiences. And sometimes

we're going to be doing like interest, but we want to have one like set up completely. So, we don't have to go and

completely. So, we don't have to go and create all of this again essentially.

So, this is where the creative is set up. The ad set uh the ad I mean

up. The ad set uh the ad I mean basically I usually do manual upload. I

don't ever use catalog. catalog is only for shopping. So, single image or video.

for shopping. So, single image or video.

Basically, what you're going to do is image ad or video ad. This looks a little bit differently than US accounts, sorry. And then this is like the

sorry. And then this is like the destination where you're going to be setting them from. So, like the VSSL anywhere we're going to create that. I

actually I go deeper on this in the launching a winning ad. The number one thing you don't want to do is add any browser add-ons essentially. All right.

And then basically for tracking, if this isn't set up, this is the pixel that was set up. That's basically what you want

set up. That's basically what you want to do. And then basically when this is

to do. And then basically when this is all done, which this doesn't have any copy, meaning the primary text is actually I go in this launching a winning ad, but once again the primary

text is what shows below here if you're running a Facebook. The headline is what shows right here. And then the primary text shows up here. So the primary text is longer, headline is not as long. Um,

but this is going to be what it looks like. And then you're just going to

like. And then you're just going to quickly duplicate everything. And then

I'm going to show you guys what this kind of looks like when it's differently because I do it on the naming convention. But if you look at this

convention. But if you look at this adset, the custom audience that we're doing is we're making a lookalike audience of the free community that we have, which is about 1,600 people. All

right. And then on this one, we're actually doing a cold audience, I yeah, broad. So if you see broad, we're not

broad. So if you see broad, we're not targeting anybody, and we're actually um excluding a lot of people. So, so we're making sure that we basically are really cold. All right, sweet guys. So, yeah,

cold. All right, sweet guys. So, yeah,

that's basically how you create an ad account from scratch. It's super simple.

If you just follow all of these tips, you'll be good essentially and you can just go back and follow these at any time cuz usually when you create new ad accounts, you have to do the same thing every single time. All right, what's up guys? This is the second module of the

guys? This is the second module of the paid ads master class. And on this one, we're going to be going over creating a winning ad. This is going to be just an

winning ad. This is going to be just an overview of copywriting and marketing tactics. Um, an overview of how to

tactics. Um, an overview of how to actually think about a winning ad before you're actually going to create one.

We're going to go pretty deep on ads that have worked, how we've thought about ads, and I think it's going to shift your mind a little bit into how we actually go about scripting ads and how we actually go about um, creating

winning ads really. So, let's dive into it. Um, really with this, the number one

it. Um, really with this, the number one thing you have to understand is like you have to be a master at iterating. So, a

lot of this is going to be like stealing like an artist like I kind of mentioned on here. Um, finding your winning ads so

on here. Um, finding your winning ads so you can become profitable and continue to get your dream clients through the door. But like I said, if you just have

door. But like I said, if you just have ads as a machine that are continuously working for you, that's where you want to get to. So, the number one thing with us is the ad creative. So, you have to be talking to people. Copyrightiting is

so important. So is your background. A

lot of things you have to think about that come become very detailed to how you think about ads even go down to should I edit this way or should I edit that way. So should I put a bunch of

that way. So should I put a bunch of edits on or should I just make it super raw? You have to think about that and

raw? You have to think about that and the easiest way to do that is just copying other people really. So the goal really with this is finding your winning ad creatives that make you profitable and continue to get your dream clients to the door. One of the easiest ways to

do that really first off for you're starting out. There are some people in

starting out. There are some people in here that are absolute freaks with ads.

People that like Alex Shamozi is one of the best examples. He blew up his business with ads specifically. He is he is like the ads king. And this kind of broke my mind when he said that he used

to spend the first like 3 hours making a complete swipe file of ads and going through and like getting all the ads in his head before he actually went and created his ads. So, I think he went

over like 50 to 300 ads. It's insane.

The number one thing for us though is like do not steal content pieces word for word. And make sure to look at

for word. And make sure to look at people that have the same offer to you.

So, if you're a business coach and you're looking at people that have fitness offers, it might not work the same for you really. And trust me, like if you want to become a household name in the space or if you want to make your name big in the online space, don't ruin

your reputation like that. People can

see right through it. Instead, steal

different things from different creators and combine them together. still really

like an artist because you can find things that work. You can use the same concepts that people use. You can copy to a point um but don't copy completely.

So, getting down to creator artistry, this is the biggest thing you can do. I

want to show you guys how I go and create a swipe file real quick. So,

there are two ways when you're creating a swipe file, two of the best places to look. One is Instagram and two is

look. One is Instagram and two is Facebook ads library. Sometimes this is the better thing, especially when you're good at optimize cuz as you can see the more you go on the more ads that kind of

reach the people that you are cuz these people are trying to reach people that fit in their ecotype. And the truth is if you're a coach and you're interacting with other people like Steven Cutotler

here um and other coaches, they think you're going to want to get business coaching. So if you're a business coach,

coaching. So if you're a business coach, you're going to want to get into that.

If you're a fitness coach wanting to teach people how to uh create a fitness business or you're a personal trainer or whatever, you're going to get that content, too. So, don't just brush past

content, too. So, don't just brush past these ads and definitely don't hide these. Um, actually, you should be like

these. Um, actually, you should be like interacting with these ads. I wouldn't

go and like opt into all these guys' funnels, but really like look what they do with their funnel because as you can see, it doesn't stop at the ad. So, he

calls out people, he calls out coaches, want to know the fastest way to become visible to your dream clients. What I'm

going to do here is I'm just going to save this. This is one way you can

save this. This is one way you can create a swipe file or you can literally just screen record this on your phone if you have a Mac. Um you can create you can push control commandshift 5 and you

can just like screen record this or you can use like loom and then I would just go to your Google drive and create a swipe file there essentially. So like if you look here this is a short example

but I also put these on notion as well but this is swipe file. So, if you go to Instagram and you actually know the algorithm, every time you go to a story, um, pretty much like three or sometimes

four ads of every like swipe are going to be an ad. So, this is an ad. I've

seen that 100 times. Grow your online fitness business is an ad. Um, and then every like four swipes it looks like is an ad. So, you can learn from all of

an ad. So, you can learn from all of these people. And then you can just push

these people. And then you can just push learn more, go in theirs. And the truth is the way that you're going to learn about this too is because more likely than not, every time you go on these ads, every time you go and interact with

them, you're going to get retargeted by them and you're going to keep seeing this guy and Facebook is going to know that you're the ideal client and that's how it's going to work for your ads as well. So very good learning experience.

well. So very good learning experience.

Same thing with the feed. Like every so once in a while like when you keep tracking it's going to go down. I

literally just looked up Hyros's ad and I just got this ad. This is how it works. And so the other thing is go into

works. And so the other thing is go into Facebook ads library. So, if you go and um look up the person's name, you're going to see that I literally just searched up Pyros. Um you're going to see all these ads. I kind of mentioned

uh Grant Cardone. Some of these, make sure like the biggest thing is the optin buttons. So, some of these don't have

buttons. So, some of these don't have opt-in buttons. Um some of these will

opt-in buttons. Um some of these will say like learn more. You want to go to those ones. But the biggest thing here

those ones. But the biggest thing here too is look at the dates. So, this one started running on September 6th, 2024.

And this means that they didn't shut this off. Um, also to read this on the

this off. Um, also to read this on the platforms when we're going and creating the ads, he has a set on advantage placements. Um, when you're running some

placements. Um, when you're running some stuff like engagement ads or like we're going to talk about how to get cheap leads and whatnot, you're only going to be running these on Instagram and Facebook. So, keep in mind like what

Facebook. So, keep in mind like what these are doing. Also, when it says 10 ads using this creative and text, this is kind of what I was talking about with testing multiple different ads because that's how it works. But, if you go and click the learn more, you're going to be

able to go to their funnel essentially and see how these works as well. Keep in

mind too some of these companies like with Hyro you have to learn the agenda.

This is why you have to learn kind of what people are trying to do with ads.

Alex Becker was in our space but now he's running ads to his software essentially for ad tracking. So you

should be looking at more of people that are also running offers and how it's working for them. A very good example is Cole Gordon. Just just go and watch this

Cole Gordon. Just just go and watch this guy's ads. Okay. All right. Going on to

guy's ads. Okay. All right. Going on to the next thing. You're going to want to template this. And not a lot of people

template this. And not a lot of people know this, but this is like the mastery of structuring your ads. You have to structure your ads correctly because sometimes when you look at campaigns like this who have hundreds of different

ads, and you don't know what that means, we're actually structuring it in a way where we do like different structures.

So, as you know, there's a hook, there's a body in an ad, and there's a CTA.

That's usually how they go. It goes

hook, body, CTA. So, you always wonder like, okay, how should I be creating ads? When people talk about creating

ads? When people talk about creating like 18 different ads, what do they actually mean? The thing is with ads

actually mean? The thing is with ads when you're always testing, you're always testing what works and you're testing the control. So when you get a winning ad, usually when you like keep winning and you get a little money

hungry later on, you're going to be testing little things that you can iterate to make it even better. So just

to give you an example of how these are looking, ads are made up of different parts mixed together. So if you want to create 18 ads, create six hooks. You're

always going to have more hooks than bodies and three bodies that you'll know to convert. Usually I stick it around

to convert. Usually I stick it around three bodies to be merged together as a variation of 18 ads. So what that would look like is like hook one body one, hook one, body two, hook two, body one, yada yada yada. To give you a prime

example, this is one of the ads that we created for one of my clients. So we

basically um hooks and bodies 18 ads. So

as you see, these are very short um hooks right here. So if I were to give you one Airbnb property, yada yada yada.

I actually created six hooks on this one. All right, I did say that, too. And

one. All right, I did say that, too. And

then the bodies are also on the same one. So, this is how I do it. This is

one. So, this is how I do it. This is

also the CTA. So, sometimes we also do two CTAs, but you guys kind of get the point. So, that being said, do not

point. So, that being said, do not create 18 fresh ads that you don't know how to test with because yeah, it's bad.

So, the number one thing, guys, is really just looking at the pain points here. So, you really want to write down

here. So, you really want to write down your client's biggest pain points that they're facing. This is so so important.

they're facing. This is so so important.

The biggest obstacle that's stopping them from achieving their goal mostly, like that's is the pain right there. So

and then you have to basically frame it in a way where you're putting your solution in the place that is the unique mechanism. So a lot of people you'll see

mechanism. So a lot of people you'll see people using the unique mechanism. We

got to be careful with this especially the more sophisticated your audiences and by when I say sophisticated how well do they actually know about your competitors. So we know that when we're

competitors. So we know that when we're running ads to go and get coaches and it's a big space and there's a lot of ad spend behind it. That's a metric that you can look at to see how much competition is in the area. when there's

a lot of ad spend behind it, like if we're competing with Tony Robbins, Tony Robbins is willing to lose money on his ads to get more money in the back end.

Um, so really you have to look at the unique mechanism, but also don't downplay it like your audience is stupid. Specifically for a lot of the

stupid. Specifically for a lot of the ads we're doing, like with even Sue's ad, just to be transparent, um, we don't want to make the client feel like they're stupid or being sold to. The

same thing with you. So if you look at people like King Keto, like Brandon Carter, right? The reality is if you

Carter, right? The reality is if you know about fitness, if you know about working out, this is a prime example. I

kind of cut it off there, but this is the prime example of what an unaware ad is and how you can perfectly use pain without like oversophisticating the audience. Okay, so just look at the

audience. Okay, so just look at the first 8 seconds of this. The reality is if you know about fitness, if you know about working out, you can make over $10,000 a month with your online fitness

business. So, that doesn't really plug a

business. So, that doesn't really plug a pain, but it kind of does because a lot of people will get that pain like, why aren't they making money with that? You

can do the same thing in any industry, trust me. All right, kind of got off

trust me. All right, kind of got off track there, but I really like to see what other people are doing. Um, and

then why other solutions are bad. So,

this is called throwing rocks at the enemy. Um, when you're throwing rocks at

enemy. Um, when you're throwing rocks at the enemy and you're seeing why other solutions don't work, like if we say, "Yo, this salesunnel works, this one doesn't." Stop trying to do that.

doesn't." Stop trying to do that.

Essentially, there's a lot of times this is done in every single industry. And

you have to portray yourself literally as the superhero. So like portray the other solutions as as the villain and exaggerate this part so that they believe that they've been doing it wrong the whole time. Um it really is like a

factor. And when you're able to

factor. And when you're able to specifically call out what they've been doing and they're like, "Wow, like this literally speaks to me. You got to understand that like AI has to be good and tracking has to be good because it

has to hit the people at the right time." If you was somebody at the exact

time." If you was somebody at the exact right time where they just spent like let's say 10k on like an agency and you're like you'll stop working with these agencies or if somebody is doing

this to get a abs and they're getting fatter. Like Greg Gallagher does this

fatter. Like Greg Gallagher does this amazingly. Go and watch his ads. He

amazingly. Go and watch his ads. He

basically takes it from the basis of guys are you eating are you trying to eat carnivore? Are you trying to eat

eat carnivore? Are you trying to eat less? Are you trying to fast and you're

less? Are you trying to fast and you're not losing weight? I want to show you the way that you can eat as much as you want, whatever you want and still be shredded like me. Perfect example. This

is why you see people using all the time, use the without statement. Okay. So when you see

without statement. Okay. So when you see people saying you can do this that and the third, you can get to your desired situation without common painoint one, common painoint two, common painoint.3.

We always use that frame. And then case studies are so so important. We did a poll and a lot of people have done this.

Now Hermosi kind of talked about this in his last mastermind. um he was doing a metric and a pull over like hundreds of different ads and he saw that the best ones that were performing over the long

term um were the ones that were just like filled with case studies. So when

we say and this guy was able to do this and this guy was able to do this, it really removes any like antitrust that people have from you. And when you show people that are like worse off in a situation than there, that's why a lot of people use beginner right in their

terms because although you're not tracking beginners, they saw that like, hey, this guy made to show you an example how Aaron got fun in 900K and made 7K in one month of trading. Um, I'm

probably going to switch this off with beginner, try to add it so if it's in the subject line. We do this because one of my clients is a very advanced trader.

We have very advanced clients. We're

trying to attract a colder audience now and ads are all cold. So when you see people doing that, you kind of have to strike jealousy a little bit. Um, but

that's fine because if you can actually help people, it doesn't matter. So the

last thing is too, the CTA is the second most important thing. So the hook is the most important. The CTA is the most

most important. The CTA is the most important after that. You have to have a really strong clear call to action that tells people what they're doing. When

you get later on in your ads and you're able to increase the budget and stretch it a little bit, you actually have the freedom of using more CTAs and being more direct about it. If you look at Alex Becker's ads, he has two CTAs in like all of his ads. And at the end of

it, he makes it very very blatant. Go

look at how blatant his ads uh his CTAs look. They he literally says, "So, if

look. They he literally says, "So, if this is you, stop like so if this is you, stop being a dumbass. Like, go and click below. You know, this is the right

click below. You know, this is the right thing for you." He's able to do that cuz he stretches so much. But um sometimes I would just say like record separate CTAs as well. I have a CTA library that I

as well. I have a CTA library that I give all of my clients. To give you an example, we do it a little bit um like we have variations. So click below to start your journey. Ready to take whatever I was saying there. Whether

you're new to real estate or just looking at this um click below to access the free training, learn how you can start cash flowing with your first Airbnb property in just 30 days. You

have to have the CTA and you can't just create something. And even if you need

create something. And even if you need to cut to the CTA, you need to make sure you do it. All right, guys. So, in the next video, we're going to be talking about more about copywriting and going into deeper topics there. So, yeah, I'll

see you in the next video. All right,

guys. So, this is the second part of making a winning ad. This is basically part two. In this portion, I really want

part two. In this portion, I really want to focus on the creative part. So,

winning ad creatives because it's just about like 90% of all of this really.

You can have your targeting dialed in and that's really easy to track, but the thing that you have to be very cognizant about is your ad creatives. You honestly

should be treating it like organic social media, treating it like it's kind of like your last post. But the thing is, you have to make sure like it converts over and over and over again.

And you learn a lot about psychology when you come to this because there are tons of people, like I said, who have ads that have been running for months and months and months and months. And it

has the same effect across people. And

you know this when you get and you know this when you get an organic post that just goes absolutely crazy. So let's

dive into this. I wanted to really break down a winning campaign for us and one that I actually wrote for some of my clients. Um, this is for an Airbnb

clients. Um, this is for an Airbnb offer. His ads do insane numbers. It's

offer. His ads do insane numbers. It's

actually insane how much he does because he doesn't have an audience on social media. So, this is kind of how this

media. So, this is kind of how this works. But, let me just tell you because

works. But, let me just tell you because it's not going to be different from you if you do have an audience on social media because the truth is if you have an audience on social media, it just amplifies it. So, he if he would have

amplifies it. So, he if he would have had one would have done way better on his ad. So, he's probably at about like

his ad. So, he's probably at about like 25K a month right now, just consistently over only ad spend. And the truth is, he's at the point where if he just scales ad spend, he's going to make even

more. So, here's what we're going to go

more. So, here's what we're going to go over. If you watched the last video, so

over. If you watched the last video, so go watch the last video if you haven't because this is going to make sense.

But, you saw that I actually make a variation of usually like six hooks and three bodies. Um, you'll see why. So, as

three bodies. Um, you'll see why. So, as

you can see, like this is the six hooks.

So, keep in mind this is all high ticket, too. These are all high ticket

ticket, too. These are all high ticket ads. Um, so we're not going to be

ads. Um, so we're not going to be offering a lead magnet. We're going to be offering well, we are we're going to be offering a free training VSSL that goes to the next page. But these six hooks look like this one. And I'm going to show you guys the concepts first

before I actually do that. So, let's

zoom out a little bit. Um, these are kind of what the concepts we kind of uh have are. So, like limited spots

have are. So, like limited spots available. Uh, do the personalized um

available. Uh, do the personalized um nature of my coaching, only work with a few um people one-on-one, increase competition, special offer ending soon, immediate action required. Essentially,

that's kind of the that's kind of the concepts we're going with this ads because he actually made a winning ad that was um just very low barrier to entry on a lead magnet and now we're kind of going for more of the high

ticket feel. So, this is kind of where

ticket feel. So, this is kind of where we got the hooks from and how I was thinking about it. So, the first one is I make an extra 3 or 4K per month with one Airbnb property that I don't even own. And the biggest problem I see when

own. And the biggest problem I see when people try to get into the Airbnb try and get into Airbnb is buying a property or spending thousands of dollars getting it ready. This is really digging at the

it ready. This is really digging at the pain like I was talking about cuz he's going after people that want to sublet essentially. They want to sublet

essentially. They want to sublet properties, meaning you get into an Airbnb and then you basically cash flow from it from one that's not yours. Um

he's digging into people that have had problems in real estate and it's sort of look the same for any business. All

right, so the second one, don't buy an Airbnb. Let someone else do the work for

Airbnb. Let someone else do the work for you. This is like an attention grabbing

you. This is like an attention grabbing hook. So when you're doing the desired

hook. So when you're doing the desired situation, that's what we use a lot. We

use a lot of desired situation. We use a lot of pain and we use a lot of current situation, how to get out of that pain.

Essentially, it's all pain and desired situation. And then this is breaking the

situation. And then this is breaking the beliefs. So, a lot of it will be

beliefs. So, a lot of it will be breaking false beliefs. And I like to do that with any of my hooks in my body copy. If you can master those three,

copy. If you can master those three, pain, desired situation, and breaking limiting beliefs or false beliefs like this is, you don't have to be a rich investor to buy a property to make money with Airbnb. This is so genius because a

with Airbnb. This is so genius because a lot of people think you need thousands of dollars to get started with real estate or cash flow from real estate.

So, if you go and look at a lot of ads that are targeting you, if you're a coach, a lot of them are probably going to say you don't need organic social media to make a million dollars with your coaching business. That's how the

game goes. Third one, if I were to give

game goes. Third one, if I were to give you one Airbnb property that makes you an extra 3 to 4K a month, do you think that you'd be able to manage that? We're

using so much intrigue and desire situation right here. Think about if you're somebody who's been in real estate for a while, who's been trying to make this work as your business. Think

about how much like think about how much that appeals to you. You're like, "What?" That

to you. You're like, "What?" That

automatically gets in there and that's what we're trying to do. We're trying to after every sentence get them to the next sentence. So, uh, what would you do

next sentence. So, uh, what would you do if you could acquire one Airbnb property that without actually owning it or spending thousands of dollars on it without same thing we use in the hook?

Um, it's basically like the thing is too, I'm going to get I I jump to conclusions a lot, but the thing is too, just a pro tip, if you can use this as a as a hook in your funnel, like this is

your winning ad, switch your hook to resonate with this. That's a pro tip that not a lot of people talk about. All

right, fourth one. If you can make an extra 3 to 4K per month passively, would that change your life? What if I could guarantee you one closer me property paying you four figures profitably every

single month or I refund you your money?

And then after that you go into the case studies. If you ever have like a bold

studies. If you ever have like a bold claim like this, you want to kind of keep it real, but you also after that you want to keep it like kind of like notorious. So like if you have a hook

notorious. So like if you have a hook like this, what if like I could guarantee you one closer me property paying you four figures per month profitably every single month without you having to do this that or the third IRA or I refund you your money. After

that, you could go directly into a case study saying, "Well, if you don't believe me, Alex started from zero dollars and he actually made four figures in his first month without owning a property in Florida. And now

since he's been able to scale to this, that, and the third in 3 months." You're

going to see how I use that in a lot of the ads. I'm going to skip five. I want

the ads. I'm going to skip five. I want

to go straight to this one. So, when we were talking about stealing like an artist, this is so genius what we do here because as entrepreneurs, as marketers, we're constantly thinking of the next thing. I do this perfectly in

this ad and this was a winning ad for us. Okay, so I was pretty deep into

us. Okay, so I was pretty deep into these campaigns. Um, we worked some of

these campaigns. Um, we worked some of with their team essentially. Um, but

Tanner Chittister, this is an example of an ad. Okay, so it's no longer

an ad. Okay, so it's no longer available, but I want to show you guys what I did, how I kind of stole a concept that he was doing, not a script, but a concept that he was doing and I uh

transitioned it into our ads. Dang, man.

I can't find his ad that he ran. But if

you see here, hold on. All right. So, I

couldn't find it, but he had an ad that was basically going over an idea that we were following and it was just the framework. And I'll kind of show you

framework. And I'll kind of show you guys. Um, if you can see this hook right

guys. Um, if you can see this hook right here, there was an ad where Tanner was saying, "Hey, come take a look at this."

And it was like showing his P&L statements and his Stripe, going over how much he made with his coaching business. I was going to do the same

business. I was going to do the same thing with Nick here going over this where he was saying, "Hey, come take a look at this. Come take a look at this."

Someone is recording them and he shows the profit he made from Airbnb. It's a

prime example of copying uh other people and their concepts. So, I know you think this crazy, but you can and I basically say the same thing I kind of said over here. Sometimes in ad scripts, I'll

here. Sometimes in ad scripts, I'll write them like this. In x month/day/ this month, I've been able to make x money, remain xbooking, um go over like the desired situation. And you know,

when you're chasing your ICP, this goes directly into people that are have probably had Airbnbs or tried Airbnbs or really researched it. So when you really dig deep into the pain point, this the

number one important thing. It's so

effective. So now guys, I really want to dive deep into the bodies. I'm not going to make this super long, but uh we will go pretty brief in it. I really want to show you what we really think about in the bodies and then we'll get to the CTA

and then at the end of this you should be able to create like a winning ad yourself, at least a prototype. Stay

aware of what I was talking about with aware audiences, people that are business coaches, and then people that are like cold audiences. So, when we're using um this Airbnb offer, we're giving

like the three steps. So, if you're ever teaching anybody in your ads, like giving them the three steps, um you have to be aware of who your audience is. So,

in this one, we're kind of talking about the three steps they need to get started to start making money with this strategy, it probably won't work that well if you're doing the same thing for coaches. So, if you're saying, "Hey

coaches. So, if you're saying, "Hey coaches, all you need to do is make this salesunnel. You need to implement a VA.

salesunnel. You need to implement a VA.

You need to do this, that, and the third." They already know. But what you

third." They already know. But what you can do with business coaches is take this and you can use like a stop doing this and do this instead unique mechanism your way and it can be so

absurd like part of what Sue does is he says stop charging high prices on one-off payments charge high ticket MR instead. You guys know that. Okay, so

instead. You guys know that. Okay, so

we'll go over this real quick. I know

this sounds crazy. You can actually get your cash flow in Airbnb um without buying property or spending the tens of thousands of dollars on it and you can make this property cash flow within 30 days or less. So, if you've tried to get

into Airbnb before, the problem isn't where you live, it's how you structure the deal. False belief all the way

the deal. False belief all the way there. I pretty much use this in every

there. I pretty much use this in every single one of my bodies. Um, I have now helped just over 80 people going straight into authority right there.

Going straight into authority, um, case studies. If you can say something like

studies. If you can say something like this, a big part of what Su says is like, we've now made $1.6 million in revenue. Another one of my clients is,

revenue. Another one of my clients is, we have a $17 million real estate portfolio. That's why I can help you get

portfolio. That's why I can help you get into these um, and start making money with uh, on Airbnb. regular people that are now making an extra four to even 10k per month all while working just a few

hours a week and doing whatever they want with the rest of their free time.

So here are the so here are the three steps that you'll need to do to do the same thing as them or make the same amount of money or um make money using the strategy. We go over the three steps

the strategy. We go over the three steps that you want to make these three steps really really quickly. Um I mentioned that because when you're doing these ads, you don't want to mention the three

steps right away because you want to keep people's attention. And then we're keeping this like it's super simple.

That's why we say that's it there. Do

you see how short but effective this ad is? It's absolutely insane. And keep

is? It's absolutely insane. And keep

your options like in your head about how many options you actually have because when you're looking at it this way, hook one, body one. Hook two, body one. Hook

three, body one. So many different ads.

18 ads just with killer scripts like this goes so crazy rather than you creating like 18 different variations of ads. Um let's keep going. So, I know a

ads. Um let's keep going. So, I know a lot of people will think that there's no way a landlord would allow this, but truthfully, if you just structure your offer correctly, complete manipulation here. That's what makes perfect ad. All

here. That's what makes perfect ad. All

right, you can get a yes almost every single time. Now, obviously, there's a

single time. Now, obviously, there's a bit more that goes into this business model. Do you guys see how when we're

model. Do you guys see how when we're saying this, we're instantly transitioning into that's why you need my help? When we transition like this,

my help? When we transition like this, he's going to transition into um now obviously there's a bit more that goes into this business model. Well, I just made this free 18-minute training showing you exactly how you can get into

this business model, desired situation two, desired situation three, and change your situation. And at the end, you guys

your situation. And at the end, you guys know what happened. CTA. So, so if you want the full strategy, literally the strategy that I used to go from knowing nothing to getting my first cash flowing Airbnb in just 30 days, click the link

below cuz I created a free training that lays out exactly how I did it and helped over 80 people do it, too. And I'm like everyone else out there. Unlike uh this is supposed to say unlike and unlike everyone else out there, I'm actually

going to walk you through uh walk you with you oneonone through the entire process if you go through click the learn more button below and get the free training. So on this one, I have a CTA

training. So on this one, I have a CTA library somewhere around here. Um but we have a bigger CTA. Um but that's a that's an example. All right. Now, we're

going to go over this body really quickly because it's pretty important.

We just use complete case study here. So

let's go over this. I've now helped just over 80 people start making money on Airbnb. Um, I said this in the last

Airbnb. Um, I said this in the last thing, he already said this, that are now making an extra four to even 10K a month with that one property. I'll work

in just a few weeks and doing whatever they want with the rest of their free time. And I'm going to be honest, you

time. And I'm going to be honest, you can do the same. I've been able to live the life of my dreams and I put desired character in here because sometimes you only know what you do. Um, travel

whatever you want, go to places with my wife, spend money on my kids, yada yada yada. So, here are the three things that

yada. So, here are the three things that you need to do to start making money using this strategy. Obviously, when I was writing this, he needs to go a bit deeper on this so he can transition smoothly into this, but I just gave him

this tip. Um, I already it's kind of the

this tip. Um, I already it's kind of the same three steps because the truth is when people see your ads, they're probably going to see multiple ads. So,

I keep the tips the same, very simple.

And then on this one, it's a little bit differently since we were so hard with the CTA. Sometimes I do two CTA. So, the

the CTA. Sometimes I do two CTA. So, the

first CTA. To learn more, all you have to do is go click the link below, watch the free training, and if you're interested in getting your first cash flowing Airbnb, put in your info and book a free initiation call with my team or whatever. Sometimes I'll say

or whatever. Sometimes I'll say consultation, but that's how he said it in his other ads. Um, I make this, the reason I say make this very quickly is because the ad is not done there. So, I

don't want them to think we're selling pretty uh quickly there, but sometimes this works really well on YouTube ads as well. But, let's keep going. I've

well. But, let's keep going. I've

decided to give you my step-by-step strategy to make money with Airbnb when you join the B&B profits live playbook live. Um, I'm going to give you all the

live. Um, I'm going to give you all the tools you need to do the right market research. I'll then give you the exact

research. I'll then give you the exact scripts to use with landlords. I'll walk

you through you guys know the uh all of it. Um, this is a longer ad, but a lot

it. Um, this is a longer ad, but a lot of people use this as a secondary ad because let's say you use this as a retargeting ad or people that watch your first ad. Um, they give a better example

first ad. Um, they give a better example of it and it's more desired situation, especially if you're creating content.

All right. For example, my student Alex, he for example, my student Alex, he actually scaled to four properties in just six months and has since been able to quit his day job from doing this, that, and the third. I told Nick to go a

bit deeper on this. Like I said, to learn more, all you have to do is click the link below, push the button below to watch free training, put in your info, book a free initiation call with my team, see you on that call. Do you guys see how simple that is with the case

study? And the only reason I'm so direct

study? And the only reason I'm so direct with that is because I use so much case studies in there. So I even told Nick that you'll pack as much case studies as you can because in one of these ads like

we use a lot of variations that we use also for the YouTube ads cuz as you guys know like YouTube ads are longer so some of these we use are very simple. He'll

say like you see all these all these people I also helped Alex and this person and all these hundreds of people on the screen and then all the people will pop up. So that's a good way to do social proof. All right. Yeah. So that

social proof. All right. Yeah. So that

is basically all about writing the ad creative. I hope you guys got a some I

creative. I hope you guys got a some I hope you guys got some good insight there from a live ad that we actually ran. I'm going to be focusing a lot on

ran. I'm going to be focusing a lot on group calls and stuff like that, breaking down successful ads. I really

like to do that. Really like to show proof of concept and why ads work. But

remember, it's all about psychology at the end of the day. So the people that can better fit in and pretend like they are their customer and they really understand their customer rather than it just being kind of like, oh, let me grab

this quick money from ads and I don't care about people really like you're not going to make any money in the long run.

And people that understand their customers the most make the most money with ads. I'm telling you. So yeah,

with ads. I'm telling you. So yeah,

we're going to be breaking down a lot more and I'm going to be giving you guys a lot of assets to look at. So

appreciate you watching this video. On

to the next one. All right, guys. So

basically now now we move on to one of my favorite concept and that is targeting because you can really look at creating your audiences and creating the vision for your ads based on who you're

going to target with your ads. I'm going

to be using a concept that I steal from Alex Becker and Sam Ovens um and some new ways that we have um actually switched the targeting to different audiences. It used to be done a

audiences. It used to be done a different way, which I'm going to show you the old way. Um, and I saw this diagram from him and I'm going to show you the new way and kind of how you can see Facebook taking over your targeting

and how we actually think about scaling and whatnot. So, let's get into it. So,

and whatnot. So, let's get into it. So,

if you guys don't know, targeting is the basis of who you are targeting, what the future of your ads look like, and what you're feeding data to Facebook based on basically what your business is supposed

to target. It's very hard to find your

to target. It's very hard to find your ICP. At least it used to be. And now

ICP. At least it used to be. And now

it's getting a bit easier. It's getting

a bit more optimized. And you often hear stuff like, "Oh, Facebook ads are more expensive. Facebook ads are this, that,

expensive. Facebook ads are this, that, and the third." But it's not as bad as it seems. It's definitely not an idea that you should take and use to stop running ads. Facebook is getting better

running ads. Facebook is getting better at tracking your ideal clients. They're

getting bad better at tracking your ICP.

They're tracking people that are lookike audiences. And now there's multi-billion

audiences. And now there's multi-billion dollar companies that serve as Facebook ads tracking softwares to be better than Facebook. And when there's a secondary

Facebook. And when there's a secondary company that's a multi-billion dollar company on top of that, you know, Facebook ads the hub is still a way to make money with your um ads. And as you

know, education companies, online education companies are taking over the market right now. Multi-billion dollar

cap industry. Um and this is why you should be running ads. So this is basically the old way of running ads.

Like I said, this is from Becker, uh, Hyrosis kind of training. Um, but a lot of us use this now. Um, this is the old way. So, basically, you used to run just

way. So, basically, you used to run just stage one. You used to just go straight

stage one. You used to just go straight to interest targeting, straight to dynamic ads, which means it was kind of very random. Um, very stimulating,

very random. Um, very stimulating, similar ads to the market. People were

really just trying to copy what worked to a tea to be honest. And it was very hard to track. Um, and people will get burnt out really. And these ads were annoying. Some people have stipulations

annoying. Some people have stipulations that it would burn down their account.

It doesn't burn down your account when you start running ads. And then once you get there, if you do get past this stage, stage two would be making a lookike targeting audience. So, best

five to 10 creatives. This may take a while though in this stage. Um, and a lookike audience is basically targeting people that look like your ideal customers. So, it's best if you like

customers. So, it's best if you like have an email list of 6,000 people or even less than that. A,000 people is really good um for there. Or you have people that bought from you. That's

obviously going to be the highest intent. You want to try and find people

intent. You want to try and find people that are going to look like those people, people that opted into your funnel. This, that, and the third

funnel. This, that, and the third essentially. So, your customers, your

essentially. So, your customers, your ICP, you're going to try and find people that look like them. And then stage three, when you start scaling, if you do start scaling, um, is going to be broad targeting and creative testing. But a

lot of people didn't even get to this spot. And sometimes the ads would get

spot. And sometimes the ads would get out of whack and you'd have to like go and do it over again. And if you're not a media buyer, agencies would take advantage of this. And you know, ads, running ads is not easy, but it's

getting more simple if you let Facebook do the work. Now, I'm going to be creating some audiences with you guys, just really showing you how to do it.

This is kind of how um the new way. So,

as you can see, um Hyros kind of has their um software in the top of it cuz they're an ads tracking uh platform. But

if you guys don't know the pixel, uh the Facebook pixel is used to track data, to hold data, and you need to be using it because if somebody goes to your funnel and you have that piece of pixel code,

they're able to track when they opted in, who booked a call, and they're able to optimize it better. So, when we're able to optimize it better, there's some stuff called the A+ audiences. And this

is basically like the advantage plus audiences. Um, and what this means is

audiences. Um, and what this means is you're going to ma you're going to automatically let Facebook go and target the people that they think is best for you and they think is more enhanced based on what you're actually going for.

So, if you're going for interest targeting right here, meaning I'm targeting people that want to get into or are very interested, they have an interest is what it's called. Um, in

social media marketing and coaching and education is what it's called. um and

they're also interested in entrepreneurship where you're going to target those people and then based on the retention, based on the people who actually target with your ad and based on this lookike audience when you're giving more people on, it's going to be

more optimized and Facebook is automatically going to use the AI to track more people. Um, and they want you to use this and they're spending billions of dollars every year to try and optimize their AI and their pixel to

make it better so people will spend more money on ads. So, it's to your advantage. The broad targeting is also

advantage. The broad targeting is also you're going to be running these simultaneously, not in stages like this.

Um, unless you don't have a lookike audience, then you'll just run these two essentially. But the broad targeting is

essentially. But the broad targeting is basically going to be um just no targeting essentially, but you're going to let A+ audience take over. And you

can see how these actually run in different adsets. They kind of run with

different adsets. They kind of run with each other cuz they get more targeted.

Here's the reason why. Some of you may be confused by that. Um, when you set a conversion event, it's going to try and optimize for that conversion event. So,

if you go to a funnel and you know the test will be like, "Okay, I want to find more people that are going to opt into this." Well, the work is done in your

this." Well, the work is done in your funnel there and the work is done in your sales process. So, on the funnel, you want to be super um specific about who you're targeting, like coaches and

consultants, um men over 30, women that just gave birth, something, get a six, I don't even know, but they're going to be the ones that opt in. And so the AI is basically going to try and find more

people that want to opt in for that essentially. And then your lookike

essentially. And then your lookike audience, if you don't have one and you're starting right away, I'm guessing some of you have like an email list you can target for the lookike audience.

Well, you're just going to try and build up this lookike audience here and then feed them into there. And then you're basically going to target more of those people. So, I have a couple of clients

people. So, I have a couple of clients that didn't really do any tracking and they didn't build up an email list, any of that, but they had like a school group, like a free group or something

that had like 500 to a,000 people. Well,

we can use that. We can feed them in and we can use that as a lookike audience essentially. You're also going to be

essentially. You're also going to be hearing about a lot of uh retargeting ads. I'm sure a lot of you guys have

ads. I'm sure a lot of you guys have from these different coaches. There's a

whole different thing. Um, and a lot of that will be using um engagement ads.

There are cheap ways to do ads such as um engagement ads and those are usually message ads essentially. Um and this is really where we do the retargeting ads from. Well, a lot of times what you can

from. Well, a lot of times what you can actually do is you can create people that watch 50% of your videos which I'm going to be showing you guys optimized for well like engaged in your profile uh

viewed your website. You can retarget those people and give them like a low barrier engagement ad or retarget with this way. um which basically means you

this way. um which basically means you send them to the DMs instead and you know it goes to a book call if your sales process is on point. A lot of you are here because you want to get these cheap ads. I'm going to be showing you

cheap ads. I'm going to be showing you guys how to do the engagement ads. A lot

of times I don't use them um because I'm really focused on this way of doing high ticket ads instead. But you know if you can have it on the background and if you can have it um generating you know leads

and stuff. Sometimes we have cases where

and stuff. Sometimes we have cases where you know the video doesn't work for engagement ads but there will be a low barrier like you know image which I'll show you guys an example like this. I

stole this from Trey um who worked really really well on engagement ads and this because this looks very native to the platform and honestly a lot of the ads we're going to be using are native to the platform but I'm going to jump

into audience targeting right now. So

going to your business manager you always want to go to fa uh business.fas.com facebook.com. And also,

business.fas.com facebook.com. And also,

when you're doing the pixel targeting and you're setting up your events, use Chrome because for some reason it doesn't work that well on Safari. Um,

you can't even do events manager on Safari, which means you're like testing out your events. Um, so I use Chrome.

And basically, if we go to an older ad account here, um, you're always going to go to audiences here. Now, a lot of people get this wrong. You don't just want to like run broad ads right away.

Okay, look how much I have here. I'm

going to be breaking down every single one of these and this is usually what I create, but just to give you a list. All

right, so these are basically the rules that we're going to create. So when I say audiences, I know we chose three. So

there's interest, broad, and custom. I'm

only talking about the custom audiences because some people will go and they'll create like, you know, custom audiences out of interest targeting. I don't do that. I just do it in the ads manager.

that. I just do it in the ads manager.

I've never done that. Um, but so yeah, these are the audiences you want to create. So let's look at this. So, the

create. So let's look at this. So, the

best audiences to create are first your website visitors last 180 days. But if

you didn't have the pixel set up before, which I'm going to show you how to do, um you have to get this on there right away. So, make sure you put the pixel on

away. So, make sure you put the pixel on your um website, okay? And or on your funnel. So, so CRM like go high level

funnel. So, so CRM like go high level make it really really easy to do this.

This is the only way to do it. Um and

anytime you're working with clients, if they want to run ads too, make sure you do this right away. Right away, right away. Um, if you haven't created a

away. Um, if you haven't created a pixel, we're going to be going over that, too. All right, the next portion

that, too. All right, the next portion of it is people that watch 50% of your videos and had profile engagement in the last 180 days. Customer list, this is going to be your best one. Book and

close list. Um, and then we're going to go be going over the rules live. So,

let's get into it. So, this is an ad account we created. As you can see, if we go to custom audiences, as you can see, these are custom audiences and the these are lookalike audiences. Lookalike

audiences are made uh to resemble these essentially. So we have opt-ins for

essentially. So we have opt-ins for this. I probably should have been more

this. I probably should have been more specific. I'm not the type of person to

specific. I'm not the type of person to be super organized with this. Um three

video uh custom audiences. This is

basically like a free giveaway. We gave

uh free community um lookalike. And then

um I named it lookalike, but it's a custom audience cuz that's what I wanted to do. Um viewed 50% of your videos 180

to do. Um viewed 50% of your videos 180 days. They have Instagram. Um this is

days. They have Instagram. Um this is engagement on Instagram, the just the profile. And then I made look likes for

profile. And then I made look likes for all of these. So, I'm going to go over just how to create simple um custom audiences first. So, we're going to

audiences first. So, we're going to check off the boxes. So, I'm going to show you some of the most prime audiences to target that is the free community if you have one and customer list. So, first we're going to go into

list. So, first we're going to go into the free community. So, if we go in here, um I have a client who has a free community with 1.4,000 members. That's a

lot of people that you can make a retargeting list with. So, if you go to members, most platforms have an option where you can export people. I'll just

go to export hero on a school group. You

can do this probably on anything. And um

you'll go to community. Now a fresh example. Um and kind of what you want to

example. Um and kind of what you want to do. This is going to open on numbers. Um

do. This is going to open on numbers. Um

you want to shorten this down if it's super long. I know on go high level

super long. I know on go high level they're always super long. One

long. One sec. Actually, this looks fine. Uh

sec. Actually, this looks fine. Uh

school keeps it super short. Um I think on go high level they keep it super long though. So let's go back into the

though. So let's go back into the Facebook ads. And I already created

Facebook ads. And I already created this, but if you go to create audience right here, keeping it simple, go to custom audiences, customer list, next.

Skip all of this. Uh go to upload file and then we'll see if it works. And then obviously I have mine

works. And then obviously I have mine right here. So, and then um don't

right here. So, and then um don't include a value unless unless they paid.

Like if these guys all paid like $1, I mean you can add that or you know if they all paid like $200 or something, you should add that. But let's go in here. For a lot of us, we don't um do

here. For a lot of us, we don't um do see this is why it's important. See, we

didn't even need to do this on all of these on the map. We only really need um Okay, so we need the name. First name will be right here. So,

name. First name will be right here. So,

as you can see here, it's already giving us options to create a lookike audience.

I'm going to show you guys how to do that if you're just um if you're going to go and do it from here, if you want to create more look-ike audiences, but we're going to go and create another custom audience. And we're going to go

custom audience. And we're going to go to uh our CRM. So, this is one of my clients. If you go to contacts, you'll

clients. If you go to contacts, you'll see 8,653. What you want to do is you

8,653. What you want to do is you actually want to go to email and um is not empty. That's what I do. And yeah,

not empty. That's what I do. And yeah,

8,650. So, sweet. This is uh this is our email list actually. This is why we have this. And select all

this. And select all 8,650. Export. Export contacts. Now,

8,650. Export. Export contacts. Now,

this is in go high level. I'm not going to do this again cuz I already did this.

Um, but if you use another CRM literally, you can go and do the same thing just to check this off though. We

created the free community. I'm going

kind of going out of order here. But

same thing with this customer list.

Next, next, next, next. And you're just going to import those people. And then

make sure you get the first name and the email on there. All right. If they have a phone number, you can add the phone number as well. All right, let's click out of this. So, that is basically we

just hit the customer list. Now, I want to show you guys what I usually do. So,

if we go back into go high level, this is where we're going to um make our custom list of people based on tags. So,

if we go to emails not empty, you have to do this like twice if your email list isn't big enough or if your customer list isn't big enough. So, you have to go to end and then tag is and then select the tag that you have. We have a bunch here. So, the three videos, that's

bunch here. So, the three videos, that's what we use for making the three videos.

So, I'll show you that as well. Um,

membership inquiry is our booked call one. Um, and the paid community is going

one. Um, and the paid community is going to be our closed ones here. So, it's

going to be different than everyone for everyone, but you have to choose end and then is not empty and then end. Go to

tag again. Um, is and this is only if like your close pool of people isn't like big enough. So, we're going to go to um paid community. So, it's basically

booked and then there's another list that is closed. So, we have about 90 here and this is only because we weren't very, you know, prominent with the um with the with the tagging people

essentially. So, you should be um

essentially. So, you should be um but looks like I tagged that wrong. So,

all paid community. Yeah. Yeah. We So,

we have about 90 people that were in uh the paid community there. So, then we just go to export and then you can just basically put those people in. you can

put them into um what's it called?

Another custom audience. Now, I want to show you and it's going to be the same thing every time. Just go to customer list and then um it's going to be different for websites and stuff which I'm going

to show you. But that is that I'm going to go into making a lookalike audience quick, but we just did the booked and call list. Now, we're going to go over

call list. Now, we're going to go over these two and then I'm actually going to show you guys inside of these how to create the pixel and how to put it in there. And we're going to be continuing

there. And we're going to be continuing to use go highle as an example. So if

you go to go high level log into app.

All right. So let's go to sites and then if let's say we go to ads right here and we go to settings. As you can see in the head tracking code you're going to put the pixel in there. So how you get that

in two seconds is go to business.fas.com. Go to settings right

business.fas.com. Go to settings right here. And once you go to settings you're

here. And once you go to settings you're going to go down to data sources and you're going to go to pixels. Um, this

is actually in the data sets manual here. So, you'll not see a lot of pixels

here. So, you'll not see a lot of pixels here. You'll actually see it in data

here. You'll actually see it in data sets. So, if you go to data sets, like

sets. So, if you go to data sets, like this is Sou's pixel. Um, you're actually going to go to open an events manager.

But, if you don't have a pixel, um, you're actually just going to create one. So, usually we create it from the

one. So, usually we create it from the Yeah, actually go and create it from the pixel. So, go and create a pixel here.

pixel. So, go and create a pixel here.

If you go to So, yeah, if you go to add, you're going to go and do data set creation. So, create a new data

creation. So, create a new data set, J S England pixel. And then once you do that, it's going to have you create the pixel and you're going to find yourself an events manager. Now,

I'm not going to create a whole new pixel. Um, but this is the tool you want

pixel. Um, but this is the tool you want to get to. I'll talk about that in a little bit. Um, but if you go to test

little bit. Um, but if you go to test events, this is going to make you do it right away. It will look a little bit

right away. It will look a little bit like this. It will actually look a

like this. It will actually look a little bit like this. So, it's going to give you your code. But I'm going to manually set it up and it will look probably exactly like this. So if you go to the base code, you copy your code and

go straight to the head tracking code of your website or wherever it is. Usually

like if you have a Squarespace website or something for your coaching business, it's going to be on that too. But

funnels like you want to have it on all that. And keep in mind um for all of

that. And keep in mind um for all of these when you put it in the settings here, it directly goes to all of these pages. So it automatically tracks it

pages. So it automatically tracks it essentially. So once you do that, go to

essentially. So once you do that, go to continue. Um go to continue again. And

continue. Um go to continue again. And

then this is the events manager. So

we're going to go and open the event setup tool. So you're automatically

setup tool. So you're automatically going to go and uh create this. So go

and copy this because basically what it's doing is it's going to track your um your conversions essentially. Now I

wanted to make this lesson quick because you can set this up quick. I'm not going to make this a whole training but as you can see this is kind of how we're going to do it. But basically how this works, when you're doing uh button conversions,

like you're doing clicks and whatnot, you're going to track a button um like the one on the page. And then when you're doing a booked call/optin conversion, you're going to track a URL.

Sometimes this will be on like a form, so you can attach it directly to a form or a calendar. Um but usually we just track a URL. So I'll show you what that means. So, if we go back here, um, if we

means. So, if we go back here, um, if we go to track a new button, which I already did this, um, basically if you push track a new button, this is going to be the button here. And then if we go

here, like this is our post booking page. This is a really good page to

page. This is a really good page to track book calls. You're just going to go to track a URL. Um, and then you can just go to

book or schedule and then go to confirm essentially. So, really, really easy.

essentially. So, really, really easy.

Now, when you're going and setting up your ads and you're doing custom conversions, um, which we're going to go over, this is going to automatically trigger, but I'm going to delete this real quick. So, that all makes sense

real quick. So, that all makes sense because what we're basically doing here is we're tracking uh website visitors and we're tracking 50% of videos and profile engagement. So, you really need

profile engagement. So, you really need those and you need to um add your pixel to the website uh to do that. I probably

went over custom conversions a little bit too quickly, but that's fine. So,

now when we go to the audience, we're going to go to custom audience. go to

websites, next. And then um you're going to go to your source on this one. This

is just like this is the pixel that we have. So it doesn't go off of like a URL

have. So it doesn't go off of like a URL here. It goes off of the pixel. So every

here. It goes off of the pixel. So every

time where the pixel is um that's basically where it's going to be tracking essentially. So So I'm going to

tracking essentially. So So I'm going to choose type form and I'm going to choose 180 days. Now if you just added your

180 days. Now if you just added your pixel, this doesn't even matter. So, but

I'm just going to say website visitors 180 days. Boom. Create audience. And

180 days. Boom. Create audience. And

let's go back here. If we create an audience and then we create a custom audience, you're going to go to uh video. Next, choose engagement type.

video. Next, choose engagement type.

People that have watched 10 seconds of your videos. Really good. Completed

your videos. Really good. Completed

through play. I usually do 50% of your video. It's really, really good metric.

video. It's really, really good metric.

If you want to like add some of these like people have viewed 95% of your videos and stuff like that or or even like broader audience there you can. Um

but I want to do 180 days as well. If

you want to do shorter that's fine. I

usually do 180 days not 365 because bro your content changes so much. And then

you're just going to basically make this um the audience name 180 days. All right. I switched it up a

days. All right. I switched it up a little bit there. So I'll create the audience. I already did this. Um, but if

audience. I already did this. Um, but if you go and select videos, um, just honestly go and select as many as you want to be honest. That's kind of why it wasn't working. But I I would do a lot

wasn't working. But I I would do a lot of them though and then create the audience. And I already did that. So now

audience. And I already did that. So now

we're going to go into lookalike audiences. So let me check this off. We

audiences. So let me check this off. We

did that. We did that. Also, uh, one other thing, too. If you want to do the profile engagers, um, which you probably should go to Instagram accounts, um, engage the engage with this, uh, professional account, you can choose a

bunch of them. So, who started following you? Um, who visited your account's

you? Um, who visited your account's profile, um, these people engage with you, who engage with any post or ad, who saved any post or ad when you're going and doing like an ad later on, these are

amazing people to retarget. Um, because

you can choose the ad essentially, but usually we just do engagement first. And

obviously with you, it's 180 days like I said, uh, Prof and then obviously choose yours. I have I have a bunch of people

yours. I have I have a bunch of people here, um, but I already did this 180 days and then you can retarget those people. So now we are going to go into

people. So now we are going to go into creating a lookalike audience and these are our sources. So if you go to Instagram, I kind of did the Instagram

already. These are people who if you see

already. These are people who if you see here past 200 days or whatever um everyone who engaged with this professional account, go to actions, create lookalike. And then you're going

create lookalike. And then you're going to choose from your um pixel that you have. So our pixel is the type form. Um

have. So our pixel is the type form. Um

we're not doing any purchases.

So, but they make you choose it and it's just going to be zero. So, this really doesn't matter. What we're going to do

doesn't matter. What we're going to do is we're going to do Australia, um, United Kingdom, which is Great Britain,

US, United States, and then Canada. Now,

if you have submarket in like France or Germany or stuff, you can always choose that as well, but this is called the big four. Um, and then 1% basically is

four. Um, and then 1% basically is people that are tight and look like the most. Um, they resemble the most

most. Um, they resemble the most characteristics of your people. When

you're scaling, you're going to go into like 2 3 4 5 6%. Um, I don't know anybody that goes up to like 10%. But

that's just what you do when you're scaling. Essentially, you want to start

scaling. Essentially, you want to start off with 1% and reach those people. It's

going to be super tight. But yeah, now with this, we're probably going to Let's see.

Okay, so with this um this is kind of what I was talking about when it's super small. Your lookike audience needs to

small. Your lookike audience needs to include at least 100 people in the same country in your audience location. So

somewhere um you know S probably doesn't have 100 people in Germany or 100 people in somewhere else. So what I'll do is I'll just um I'll keep the most important ones. So we'll go to create

important ones. So we'll go to create audience again. Okay. So it might not be

audience again. Okay. So it might not be Canada which should probably be the subpar one. Create audience. All right.

subpar one. Create audience. All right.

So, cut there. Just did that all wrong.

Um, basically what you're going to do now when you go to your select your audience source, you're going to find your custom um conversions. So, if we go to you're going to find custom

audiences. We're going to go to

audiences. We're going to go to Instagram. This is our custom audience

Instagram. This is our custom audience that we created right here. This is why it's important to have your naming conventions right. Um, but you're going

conventions right. Um, but you're going to choose uh the location. So let's say Australia, United States, Great Britain, which is United Kingdom, and then

Canada. These are the big four. This is

Canada. These are the big four. This is

the big four um countries that you have.

Now let's say you have like a subm market cuz I know like a lot of you dominate these subm markets like in France or Italy or Germany or something.

Usually like UK, Canada, United States, Australia are the highest quality people. Um and that's why they're called

people. Um and that's why they're called the big four. But let's say you have these, you can also create that. And

then 1% basically means these are the most lookike people. They like they look the most like the people you're trying to target. Essentially, that's what

to target. Essentially, that's what they're trying to get at. And 1% is really the people that you want to get to. Um when you're going to two and

to. Um when you're going to two and three and 4%, you only have to do that when you're scaling, which you'll know a lot more about ads once you're actually doing that. That's what Becker does to

doing that. That's what Becker does to scale. It's just another mechanism to

scale. It's just another mechanism to scale because the more you do this, the more you go broader and that's when you have like a more mass market product or you're trying to target more of a ma

mass market. So, always stay at 1% first

mass market. So, always stay at 1% first and create audience and then boom. So,

if we go to uh it's this one that was just created right here. I don't know why my formatting is bad, but as you can see it's populating. So, yeah, I'm actually going

populating. So, yeah, I'm actually going to delete that cuz I already created that. Now, let's go to our next one.

that. Now, let's go to our next one.

This is that one was different from when we're actually doing a a pixel. So, if

we go to uh website visitors right here, as you can see, type form funnel um time frame is in the past 180 days. So, we're

going to go and create a lookike audience. Um and we're going to go to

audience. Um and we're going to go to what is this called? Website visitors.

Trading Edge Mastery did the ride naming convention there. And same thing, we're

convention there. And same thing, we're just going to do the big four. If any of you guys have clients in like the UAE too, like Dubai and stuff, um that might be a best good place to target, but I

don't. I just do the big four. So, and

don't. I just do the big four. So, and

then 1% like I said, and create audience. Um and then it's automatically

audience. Um and then it's automatically going to choose a naming convention for you. So, I'm going to show you guys what

you. So, I'm going to show you guys what that looks like. As you can see, um okay, so this happens sometimes where your audience isn't big enough to where it must include 100 people in the same

location. Um now, for my client right

location. Um now, for my client right here is a smaller audience. So, I

already did this just to give you guys an idea. Um, we created one where viewed

an idea. Um, we created one where viewed 50% of your videos 180 days for just Great Britain. Um, and that's because

Great Britain. Um, and that's because that's where most of his people were from and we didn't have a lot of targeting size from people like in um the UK and in um the United States and

Australia and stuff like that. Now, we

created a couple of these lookike audiences because this is an Instagram audience, but viewed 50% of your videos.

Most of them were in Great Britain. And

we did the same for his website. So

sometimes we'll just make the targeting smaller and we'll just do it in one country essentially. And then the same

country essentially. And then the same thing for when you're going to your custom audiences for booked and closed.

So when we go to booked and closed, which um the free community lookalike is is ours and the community members is ours actually. Um you're basically just

ours actually. Um you're basically just going to go to create a lookalike audience and then go to community members. As you can see, it's a CSV

members. As you can see, it's a CSV file. So that's kind of what we did. We

file. So that's kind of what we did. We

didn't really mess with like the name naming conventions. And I'm guessing um

naming conventions. And I'm guessing um most people are going to be in Great Britain. Um but yeah, and then I also

Britain. Um but yeah, and then I also mix this with people since we have just so many. I think we have about 97 people

so many. I think we have about 97 people in our paid community right now with this one. And obviously some people are

this one. And obviously some people are going to be different. So it's going to give us the error of you need 100 people to um actually do this. I'll mix it with probably like some of the free community and some of our highest quality people

that booked calls and maybe are paying later and stuff like that. So if you see this, we checked off all these website visitors 180 days, 50% of videos, profile engagers, customer list, and booked and closed list. So now you have

all of those. And I know that was sort of a long process, but this basically just made up this whole audience. This

is only this audience, but it's the best audience to grow and that's why you want to put your pixel right away. So now we have to go into the two audiences right here, which I'm going to go over in the next module where we're actually running

the ads essentially. So see you guys in the next module guys. So um basically this is going to help you if let's say for example you go to like meta business

suite for example and it doesn't necessarily like show you your full this is a client account. So I'm just going to like go over here. Let's say it doesn't show you this stuff. Let's say

your meta business is not like kind of like set up. Um, basically watch this video because I'm going to show you exactly how to do that so that you don't end up running ads and you run into like issues of like ads are not showing up in your ads manager. You're not seeing data

about your ads, all that type of stuff.

Okay. So, what we're going to do is just pretty much like fix that so you can kind of get like a thing where you have your Facebook profile, you have Instagram profile set up, and then you also have your ads manager where you can pretty much like see all of the ads that

you're actually running like live specifically. So, currently right now I

specifically. So, currently right now I have an ad that is um paused. So, it's

not going to show here, but like if I go over here, for example, if I go into um let's just say over here, for

example, let me move this. If I go into my USD account, there should be an account where I was running ads. So,

yeah, like there's an ad basically just like kind of like turned off. So, as you can see, I can see all of the ads that I'm running for my clients like over here essentially, which is like pretty cool. So you can boost them on your

cool. So you can boost them on your thing and you can see the ads like connected as well too. So yeah, I'm going to show you exactly how to do that. So let's say for example, if you

that. So let's say for example, if you don't have a business manager, what's it actually going to show you? So if I go to let's say business suite for example, it's going to show you um only allow your cookies. It's going to tell you to

your cookies. It's going to tell you to get started. So what you can do is you

get started. So what you can do is you want to log in with your Facebook um essentially. So you want to like create

essentially. So you want to like create an account. If you don't have one, you

an account. If you don't have one, you want to create like a meta business account essentially. It's going to tell

account essentially. It's going to tell you that you don't have an account. So,

what you do from there is once you made an account, um you might see your Instagram here, you might see something else, but what you want to do is connect to your Facebook. So, you're going to go to

facebook.com and you're going to go to um let's say like the bottom left here, you're going to go over here where it says pages. Um it might be different

says pages. Um it might be different depending on like um Facebook cuz Facebook always changes like everything honestly. So, like it might be different

honestly. So, like it might be different depending on what your situation is. So,

what I like to do is just go into pages and you're going to see a bunch of pages essentially. So, what you want to do

essentially. So, what you want to do here is you want to create a new page.

So, I'm just going to show an example here. So, let's say for example, we say

here. So, let's say for example, we say test page. And by the way, guys, no

test page. And by the way, guys, no one's going to see this page, okay? Like

you can put whatever you want to put here. No one's going to see this. Um,

here. No one's going to see this. Um,

put whatever category it is. So, let's

say marketing for example. Say it's a marketing agency. And you can just put

marketing agency. And you can just put like a bio. So, what you want to do is you want to create a page. um let's just say test um test for obviously put your name in there. So what I would recommend

is put your name. So we show test and you're going to like create a page essentially. So I'm just going to create

essentially. So I'm just going to create this. I'm going to delete this after

this. I'm going to delete this after because I don't need this page. But like

I just want to kind of like show you the process cuz now it's going to show me like some next steps. As you can see like information. You don't always have

like information. You don't always have to do this. Um you can just put next next. It's good to have some stuff but

next. It's good to have some stuff but like ideally put some location. You

don't have to put your address. You

don't have to do all these things. I

just put like next or not. And then you can just say, "Okay, this is done." So,

I'm going to like um close these things cuz I'm going to delete them anyways.

Actually, it's fine. I'll just leave them on. And it's just going to create

them on. And it's just going to create the page actually. So,

um yep, now it's done. Um so, now that I have the test page, it's good. So, like

I said guys, no one is going to see this page. What you now want to do is as you

page. What you now want to do is as you can see the options called Meta Business Suite now shows, which is where you want to go to. But if let's say for example once you've connected this what you want to do is you want to go into settings

over here and as you can see when you scroll down you're going to see something called linked accounts. Okay.

So when you click on linked accounts you're going to see Instagram and WhatsApp. So this is where you can link

WhatsApp. So this is where you can link the accounts to the page because it's the actual Facebook page that's going to be responsible for creating the actual suite. So when it says view you can just

suite. So when it says view you can just click on connect Instagram account if your Instagram account is not connected to anything else. And also if your business Instagram account is a professional Instagram account. So

obviously you just need to change it to a professional Instagram account. If

it's a normal Instagram account, like a personal one, it's not going to work. So

you change it to a professional Instagram account. Uh there's methods

Instagram account. Uh there's methods and how to do that. It's very easy. You

just have to click a few buttons. You

just click and connect the account and you're pretty much like good to go. So

then what's going to happen is when you go back to pages, if I go all the way back here, it's if I click on Meta Business Suite, it's now going to show me this page that I've just created as you can see. And then I can connect my

Instagram. And then from here, I can now

Instagram. And then from here, I can now run my ads. Does that make sense? So

that's kind of like what I've done for this page. For example, as you can see,

this page. For example, as you can see, I have my Facebook page which I just created and then I have the Instagram which is connected to this page. So that

basically allows me to like run ads like easily as possible. So now what you want to do from here is what you want to do is now that those are done, you're going to get the option. So let me just go back to this normal page just so you

guys can kind of like see. Obviously

right now there's no like assets, but let's say I go back here. You're going

to go to this option here and it's going to show you um it's going to show you like the settings. So, there's a page called um business settings over here.

Um I think it's going to be meta business um settings. Where is it? Is it

not over here? Yeah. So, when you click on settings, it's going to show you here. It's going to show you the

here. It's going to show you the profiles. I'm just going to click on

profiles. I'm just going to click on test. As you can see, you can't really

test. As you can see, you can't really do much um because like you haven't connected anything to it. So, what you can do is you can just click on here and it will let you like connect stuff to it. But that's honestly what you need to

it. But that's honestly what you need to do. Um, there is another method to

do. Um, there is another method to actually like create like ad accounts for example. So, like for example, if I

for example. So, like for example, if I go here, if I go into all tools, it's actually going to show me um a business page. So, if I click on um let's say for

page. So, if I click on um let's say for example ads manager, if I go here and if I go to let's say settings on the bottom left, it's going to take me to my actual

business settings. And as you can see, I

business settings. And as you can see, I can see pretty much like everything. I

can see like my pages. I can see myself.

I can assign pages to myself. So, for

example, I can go here and I can um click on let's say um what's it called? I can like where is it? Over here. I can go

it? Over here. I can go into pages. Click on here. And then you

into pages. Click on here. And then you can see like um you can see the actual page that I own. You can also add pages as well too. So, you can like put the actual page and like add yourself in there. Um or you can go into people and

there. Um or you can go into people and click on this and you can like assign assets. So for example, you can assign

assets. So for example, you can assign it Facebook page you just created. So it

would like show you all the pages that you've had. You can create ad accounts,

you've had. You can create ad accounts, all that type of stuff. So as you can see, I've already assigned myself to all of the things. So I have access to be able to like do anything. It should

automatically do that anyways. So what

that would do is it would create like an ad account and it would just like connect all those things so you can see your stuff in ads manager. So yeah,

that's pretty much how you would do it if you don't have that option. Like I

said, I was just showing you an example.

I'm going to delete this page afterwards. But that's pretty much what

afterwards. But that's pretty much what you need to do to make sure that you're going to be able to run the ads properly cuz like I said, you want to be running these ads through Meta Business Suite.

You don't want to be doing it on your phone because the phone is just going to like um take like a percentage, give it to Apple, and um not allow your ads to be like as profitable as they could be.

Okay, so yeah, that's pretty much it from me. Um hope this tutorial kind like

from me. Um hope this tutorial kind like explained everything and yeah, that's pretty much it. All right. So, I'm going to walk you guys through how to run ads through the Meta Business Suite. And um

the reason we're doing this is we don't want to do this on the phone because the phone is actually going to charge us extra uh 30% tax as we're recording this if you do it through your phone because that's kind of like how these app stores

want their beefing. And you know, we don't want their beef to kind of like influence how we make our money. So,

let's do it. And the reason why that's important is if they're taking 30% of what you pay them. If you pay $10, only seven of that actually goes to Meta. So

yeah, these are the main things that we want to be making sure that we're not doing. So cool. Let's just jump right

doing. So cool. Let's just jump right into it. So the way that works is you

into it. So the way that works is you log in. If you're assuming you set up

log in. If you're assuming you set up your Facebook stuff correctly, it should look something kind of like this. And

what you want to do is you want to go into the ads part. And obviously from here, you're going to be able to run your ads. So the way you want to do this

your ads. So the way you want to do this is they're going to say create ad. You

can also do it from here as well too. So

create ad as well. So I'm just going to click over here and just click on create ad. And once you do create ad, it's

ad. And once you do create ad, it's going to show you all these things. So

ideally what you want to do, you can either do two things. You can either do like uh get more messages. That's going

to do like the messaging pages. Or you

can just do boost uh which is usually recommended. So we're just clicking

recommended. So we're just clicking we're just going to click on boost. And

I'm going to show you the whole process.

So let's just say I want to boost this video for example. So what I'm going to do is I'm going to click on boost and it's going to take me over here. And

yeah, this is pretty much it. So, get

more profile visits is usually what people are going to do. So, people going to go on your profile, get more messages. Uh, this is what people are

messages. Uh, this is what people are usually going to do as well, too. If

you're trying to get messages, ideally, you want to do profile visits. Um, some

people would do messages. Uh, depending

on what you're trying to achieve, but I'm just going to use profile visits for this example over here. There might be different videos that tell you to do messages, but at the same time, the profile, the whole situation is going to

be the same thing. So the bottom label is always going to be visit profile um profile which is good. Uh you don't need to turn this on um because like sometimes you would just put the creatives in like random places. So I

would recommend just leaving it here.

And um is this add about appointment employment? No, it's not uh audience. So

employment? No, it's not uh audience. So

I always click on create your own. Uh if

you're targeting for coaches, it's very simple. You can just go here uh put age

simple. You can just go here uh put age range you want to target and just put like um a decent age range. you don't

want to really work with like super old people. So I can just put like 35 or

people. So I can just put like 35 or something like that. And then you can just put the locations that you want to work in. So let's say for example,

work in. So let's say for example, United States. Ideally, you want to do

United States. Ideally, you want to do first world countries because they would most likely be able to afford what you're trying to sell. And you can like put like other locations like Canada and whatnot. Um, whatever you're trying to

whatnot. Um, whatever you're trying to do. Uh, audience name, just name it an

do. Uh, audience name, just name it an audience. So I like to code it based on

audience. So I like to code it based on like what the audience actually is. So

this one is a coach audience.

coaches. Um I like to put the um this the straight line thing. Uh what is it?

So here uh 24 uh to 35. And then I like to put it here as

35. And then I like to put it here as well too. And then

well too. And then um US and that's pretty much it honestly.

So, I basically just like to put the the targeted interest, the who I'm targeting, the age range, and where they're from. That's basically what I

they're from. That's basically what I like to do. Some people like to do more, but it's fine. And here you can just get in specific of like what you want them to do. So, I just like to put coaching

to do. So, I just like to put coaching in terms of like education and just do like um let's say like you can do like other stuff like [Music] um

consulting or something like that. Like

um you can just I don't know if consulting's over there. just for like um that's pretty much fine. Like most

people just do coaching honestly. And

then you can just click on like you know save audience. So this is obviously as

save audience. So this is obviously as specific as we can get. We're going to add like Canada if you want to like add more locations honestly. But I just click on save. And then um once you save it, it's then going to create the audience. It's going to be like okay

audience. It's going to be like okay cool. This is your audience right now.

cool. This is your audience right now.

And here's what you want to do. Set

duration. So obviously you can't do like a start and stop date. So, what I usually recommend is I like to recommend uh sending it in terms of like 90-day periods because

um cuz your ads are just going to what's it called? Your ads are just going to

it called? Your ads are just going to keep running if you can pause them. So,

it's fine. But like let's say if you only did 7 days and then you realize that the ad was a winner, the ad's just going to stop and then it's going to restart all of the data from like complete scratch. And obviously, you

complete scratch. And obviously, you don't want it to do that if the ad is actually really good. So, I just recommend just putting in like 60 90 days out because you're going to be running it anyways and if it's not working, you can just pull the ad, which

is completely fine. So, and then you put a start date, a daily budget, you can always start with whatever you want to start with. I usually recommend um so

start with. I usually recommend um so when you're starting out, it's either going to be like 25 to like 50 bucks a day if you're not really like doing decently well. You could start with like

decently well. You could start with like 15 as well. You don't have to be spending like two crazy amounts, but like um I ideally like to do like 25 to like 30 a day for like these ads

specifically. And then it's going to

specifically. And then it's going to give you what you're going to spend over like 90 days. So it's going to tell you how much you're going to spend, which is fine. And it also gives you like a nice

fine. And it also gives you like a nice estimate of like the link clicks that you're going to get as well, too. So

you're going to reach around 4,000 to 12,000 targeted accounts. So just keep in mind that these are targeting depending on what the ad is actually saying, and you're going to get average around this. Usually I find that this is

around this. Usually I find that this is sometimes it's it's accurate and then sometimes it's completely off in terms of like it it underestimates. So don't

worry about this too much and don't use this as like a vague because sometimes it's literally not even correct what it actually tells you. It's completely

wrong. So um yeah, what I would basically do here is then you could just do that and you can just literally just add your payment method over there. I

usually recommend adding in credit cards because um if you have credit cards or have access to credit cards because um they are a lot more safer with Facebook and you can do a lot more stuff. They're

a lot more lenient um with Facebook essentially. So I'd recommend doing um

essentially. So I'd recommend doing um credit cards. If you don't have credit

credit cards. If you don't have credit cards, fine. You could use a debit card,

cards, fine. You could use a debit card, but credit cards just allow you to do a lot more stuff. You can get like rewards with like points and whatnot. So it's

completely fine. So yeah, like um if you want to go crazy and test, I recommend if you're doing a 100 bucks a day for like one specific adset, sometimes it's just not really going to do. So if you

can see like my initial budget is limited cuz this is a new account. So

but what I found is that when you do like over like 150 to like 200 on one specific ad, you end up getting the same results if you were going to be spending like 200 bucks for example. So, I

usually recommend don't go too crazy when you're just starting out um if you have the funds for it, but like just start with like 2550 and then like from there you can just like increase the daily budget. And like you said, like I

daily budget. And like you said, like I said, you only need to be running this for like 7 days to make an accurate judge to see if something is working or to see if something is not working. So,

you're not going to be running this for like I don't know what was I going to say for like a whole 60 days to figure out if your ads are working. No, you can just figure it out in the first like seven days to see if it's working. So, I

don't know what 7 * 25 is, but in that first 7-day period, you're going to get some good data. So, if I do that, let's say, if you starting out with that, yeah, you're going to spend like 175

bucks to like figure out if your ad is working. So, if you're going to spend

working. So, if you're going to spend that to just figure out if something's working or not, then it's like it's completely fine. You you're basically if

completely fine. You you're basically if you think you're losing that money, you're not really cuz like just think of it as like a game. The main thing you want to just do for these ads and a good thing to just kind of remind yourself is

like at the end of the day, guys, it's like all this money is going to come back is that all you're just doing is you're getting more data and you're getting more knowledge to feed your info. The cost of not having this

info. The cost of not having this knowledge is going to be more expensive than the 175 you're going to spend for the seven days. Like, if you're having like an uneasy time thinking, oh, should I run these ads? Should I not do this?

It's going to cost you more to not know what's going to happen when you spend 25 bucks for 7 days than it is to actually spend 25 bucks for 7 days. I don't know if that makes any sense, but to kind of

like comprehend that you don't know what you don't know. So, the best thing to do is just get into it and just kind of like spend and just figure out what's going on and you're going to get so much information and so much insights that you wouldn't have gotten if you didn't

spend this amount. Okay, so yeah, that's pretty much it and um that's how to basically run it. Obviously, you publish it and then once you publish it, it's going to tell you, okay, we're going to be ruining these ads, see if it's good, and then in the next like 24 hours, they

usually get approved earlier if they're good and then they get approved. If they

get rejected, you want to see why they rejected it. Sometimes you can appeal

rejected it. Sometimes you can appeal it. Maybe something with a copy, maybe

it. Maybe something with a copy, maybe something what you said. But that's

pretty much it honestly. So yeah, that's honestly all it is. And uh hope that hope you got a lot of value from this and yeah, see you in the next one.

Hey guys, welcome to this video of the paid ads module. Um, in this video I'm going to show you how to actually read the metrics, how to make sure that everything is going well, uh, and potentially also how to optimize your

results. When I say optimize, I mean

results. When I say optimize, I mean just improve your results and or your performance. So, um, it's a fairly

performance. So, um, it's a fairly simple video. We'll just go again

simple video. We'll just go again through a real campaign as I've done with all the videos. um show you how I personally analyze the metrics, how I make sure that you know my CPMs are

fine, everything is going fine, my ads have engagement, maybe see which ad is getting the most engagement or maybe uh view time. Um and then potentially how

view time. Um and then potentially how again you can actually increase your uh performance. Maybe it's uh lower your

performance. Maybe it's uh lower your cross per lead or again we'll see in the video. Um what I'll probably see is that

video. Um what I'll probably see is that uh a lot of it is creative testing. So

uh most of the time of course we can test different audiences see which one is getting us the best performance but then as soon as we find our winning audience so the audience that is giving us the best performance uh a lot of it

is just creative testing. So, uh really testing different hooks, different structure, different videos, uh and see again I'll show you everything in the video, but you'll see how the cost per

lead is actually gradually going down until a point where I think we're actually getting um a cost per lead that is 50% lower, almost 50% lower compared

to the first test we did. So, um, again, as always, it's a fairly simple video, but make sure that you pay a lot of attention because it's it's also very important and, um, I think it'll put a put you in the right mindset of, okay,

how this is how you can actually get results and just to show you that it's I think there is a saying that it's this is not a sprint, but it's a marathon.

So, you need some test before you actually um get your get a really good result. So um again it's a fairly simple

result. So um again it's a fairly simple video but make sure that you pay a lot of attention and as always if you have any question feel free to um reach out.

Thanks guys. So as you can see um we are always in this ad account. Uh in this case we have our campaign we have our adset where we're targeting married people. Uh but we also have um a lot of

people. Uh but we also have um a lot of ads. So I'm going to show you the

ads. So I'm going to show you the performance for this month so far or I can also show you the performance for uh last month because we have more data. So

as you can see um a lot of the work is happening on the ad level. Okay. So um here we have our

ad level. Okay. So um here we have our adset where you see we're only running this one. Last month we spent um eight

this one. Last month we spent um eight close to 8100. Um now if we go on the ads you see

8100. Um now if we go on the ads you see that we've been testing quite a few ads.

I always like to group my ads based on how much we're spending. So just click on amount spent and you will see that it's grouping from uh the one we spend the most to the one we spend the lowest.

So um now how it works is that we are just launching ads here and Facebook will allocate the spend or let's say we'll spend the most on the ads that uh

Facebook thinks is going to get the best results. So if I just again this is the

results. So if I just again this is the column that we are using you should have the same setup. If I scroll to the left as you can see I'm getting one of the top performance on the first one but also getting like a very good

performance on the second one. um we

only launched the second one after so it's normal that maybe it's not getting the full span yet. Uh but this is what we have right now. So um what I want to show you is on one side how to again

read the data. Uh and I think we already quickly discussed this in another video but I always like to see um you know where are we spending the most money because this is most likely the ad that is getting uh the best performance or

even like driving the most traffic and the most uh um like the most leads. Um,

so just make sure that everything is under control. Uh, CPM, it's pretty

under control. Uh, CPM, it's pretty good. This one actually had a very high

good. This one actually had a very high CPM, but this is pretty good. Uh,

engagement, we have 71 comments, 18. Uh,

I see that just by 20. Yeah, it seems like this one is

by 20. Yeah, it seems like this one is getting a lot more comments compared to this one, which is good. Um, and then, you know, everything is looking healthy.

We have saves, we have reaction, we have shares, we have a lot of engagement.

engagement is just likes and and everything else. Also, in terms of video

everything else. Also, in terms of video views, um this is pretty good. What

something that I noticed is that this new video um the average play time is a lot longer compared to uh the first one.

So, here we have 10 second compared to 7 seconds. So, this is telling me that

seconds. So, this is telling me that people liked it and you know, they're just watching it more. Uh and also the cost per lead. So, here we went from a 8.23 to a 6.94. So, this is really

really good. Now um what I want to show

really good. Now um what I want to show you is how can you actually optimize these results uh and I think the biggest optimization especially with this uh strategy is via creative testing. So

what I want to show you is um here I'll change the data to maximum. Okay. So

this is so far uh everything that happened in this account especially under this adset. Uh as you can see we spent 20 yeah 20.2k. Um that's a bit of

money. Uh, and as you can see, we had a

money. Uh, and as you can see, we had a lot of ads here. So, um, what I want to show you is exactly what happened and kind of the process that we had just to show you how results are going to

improve if you actually test and double down on what's uh, working. So, uh, what I've done here, I, um, organized the ads

based on, uh, the date of creation. Um,

and, um, yeah, actually, what we can also No, let's let's do it like this.

So, as you can see, we started running ads on the 22nd of January, and we spent a lot of money on this ad. As you can see, we spent close to $1,400. Uh, and initially, this was our

$1,400. Uh, and initially, this was our top performing ad. So, initially, our cost per lead or cost per message was uh

$1132. Um, again, it was a good ad. We

$1132. Um, again, it was a good ad. We

were we were honestly we were happy with this results. So, everything was going

this results. So, everything was going fine. We were closing deals, etc., etc.

fine. We were closing deals, etc., etc. Now, um the second the other ad and honestly that was the second test that we did after this one was this video. As

you can see, we also spent 1,300 here.

Uh and the cost per lead went from 11.32 to 10.42. So, we're able to lower it by

to 10.42. So, we're able to lower it by let's say 90. Uh if I look after here there are some other tests that we we did and as you can see some of them fail

because we spent some money here but we launched it all around the six or February let's say the between the first and the second week of February and as

you can see from 10.42 we had 11.67 15.7 13 but one actually got a seven. So, we

did a bunch of testing. Uh 1 2 3 4 5.

Five out of six failed. So, we got a higher cost per uh message, but one actually did, you know, got a jackpot.

So, here we got a 7.78 cost per lead so far uh compared to 10.42, which was the previous uh best. So, at this point, you we're like, okay, let's turn off the stuff that is not working. Let's just

double down on this. And as you can see, we spent like a lot of money here. out

of 20k we spent 14 close to 14.5. So

this has been our winning ads for a long time. But now we recently go went back

time. But now we recently go went back to testing and as you can see around more than a month later uh like two weeks ago we say you know what let's

let's test again. Um and we we're already getting like another potential winner. So uh this one is getting 11.18

winner. So uh this one is getting 11.18 uh dollar cost per lead which is not too bad honestly. Uh it's definitely a bit

bad honestly. Uh it's definitely a bit higher, but uh here we're getting like an $8, so it's pretty good. So um yeah, this is the main the main thing that I want to share is that you always need to

keep testing. Uh because if you look at

keep testing. Uh because if you look at the first like um cost per lead that we had or cost per messaging and honestly we're very happy with this. We had we

went from 11.32 to um 7 let's say eight.

So we uh lower cost per lead by almost 50%. Which is pretty good. So that means

50%. Which is pretty good. So that means that by just by spending the same amount of money, we're getting um double the leads. So uh yeah, this is the uh the

leads. So uh yeah, this is the uh the main thing. Um you can always honestly

main thing. Um you can always honestly in terms of optimization, we can always test more um uh audiences. Uh in this case um we we we always had a good

performance with this one, but we did some other testing with a audiences. And

as you can see, the top performing audience always was the married people.

So, um, feel free to test others, but always go back to the one that is giving you the best performance because, as you can see here, we ran from 13, 14, 13, which is still fine. Uh, but here we

have an eight. So, it's really almost 50% lower. So, um, yeah. Um, if you have

50% lower. So, um, yeah. Um, if you have any question, feel free to, um, reach out to me. Otherwise, uh, we'll see you on the next video. At this point, business is booming, but you're probably going to get burned out because you're

still a one-man show, and you don't know how to actually build the right team in order for you to scale up. You're

wearing all the hats in your business.

You're doing everything yourself, and you can't do this for much longer. I'm

going to show you how to build a lean team that will allow you to scale your business while working less and making more. It's one of the best feelings in

more. It's one of the best feelings in the world when your team will allow you to make more money. Because the last 5 days I've spent in Dubai, you know, I've not worked more than 3 hours a day and I've been able to make over $15,000

because my team back home is just working and helping me generate this type of clients. Knowing that I can take a 7-day holiday and not work as much as I need to and still generate the same amount that I'm generating is one of the

best feelings in the world. And I will show you how to do that. Yo, what's up everybody? Hope all

that. Yo, what's up everybody? Hope all

of y'all are doing well. In this video, I'm going to be going over the exact strategies that I use to host sales team calls, keep everyone motivated, and just keep everyone on track and on the same page. All right, this is something I

page. All right, this is something I really specialize in. And, you know, I'm very, very excited to share with this with you because it's a very overlooked part in business. If you know how to host a sales team call, you have a

dialed in sales team that can really, really work hard, do 100 outbounds, have a 40% close rate, and this is the foundation of getting that sales team to the next level. All right, so let's go ahead and talk about the goals of these

calls. Now, we want to keep everybody

calls. Now, we want to keep everybody accountable, build a strong team culture, and get everyone excited to work for the next week. Your sales team has to actually look forward to these calls, and you want to get them excited.

When they join the group call, they should be smiling. If you're not smiling, then you're doing it wrong.

Okay? Whenever I host calls with my sales team, everyone's happy, everyone's excited, everyone's excited to see the numbers. Um, and you know, we joke

numbers. Um, and you know, we joke around a lot. We joke around a lot. And

I look at my sales team not as someone that I just do business with, but you know, my family. I can rely on them. I

can trust them. I can have fun with them. That's what a sales team should be

them. That's what a sales team should be all about. It's like having a business

all about. It's like having a business with friends. You know, you want to

with friends. You know, you want to treat it like that, but you want to maintain that professionalism as well.

Okay. So, in regards to the team call structure, you want to structure it with three weekly group calls per week. Now,

if you don't know sales, you want to either learn it so you can coach them up yourself or I will help with the group calls I host every week. So, you want to have one team call. Have a great introduction for the first five to 10 minutes. Literally just do not talk

minutes. Literally just do not talk about business at all. Just catch up with everybody and show them you care about them. Joke around and have a

about them. Joke around and have a laugh. A lot of people just dive right

laugh. A lot of people just dive right into the numbers and the spreadsheets and the trackers and everything. But you

need to treat these guys with care. You

need to actually care about these guys and look after them as if you're they're your family. And the reason why is

your family. And the reason why is because when you do that, these guys are going to actually love working for you.

They're going to love working for you.

They're going to feel that passion to actually do well and perform better.

That's what humans are all about. Think

about like this. If you have a boss and he does not have a relationship with you, he just tells you what to do and that's it. You're going to do it, but

that's it. You're going to do it, but like you won't do it with passion. You

know what I mean? But if you have a boss that you really like, that you really admire, and he has a good relationship with you, you feel open to telling him things not just about the business, but about personal stuff, you're going to want to work for him. You're going to

want to impress him. You're going to want to make him proud of you. That's

the mindset that you have to adopt when you are running a sales team call.

Nobody wants to work for a strict boss that is super self-centered on the business. But people want to work for a

business. But people want to work for a boss that is caring, that actually treats his employees well and things of that nature. All right. So once you do

that nature. All right. So once you do that, then you can go over the logistics, go over the numbers in the spreadsheets, talk to them about the revenue generated this past week, cash collected, bottlenecks we need to fix, and what we need to do to fix them.

Okay, this is very important. We want to track all the numbers and when you track certain numbers in each category, you keep each other accountable. Okay, so

let's say the book calls are down this week. If the book calls are down this

week. If the book calls are down this week, when you go over the appointment setting numbers and you see how many outreaches each setter is doing, how many follow-ups each other is doing, then that's keeping them accountable.

That's keeping them accountable. And

you're making them realize that they're just they're not just letting themselves down. They're letting the entire

down. They're letting the entire business down. They're letting this

business down. They're letting this closer down. They're letting the sales

closer down. They're letting the sales manager down. They're letting you down.

manager down. They're letting you down.

They're letting the VA down. You know,

you want to make them realize that. And

once they do, then they're going to be able to work harder and push more. The

goal here is to actually keep everybody accountable. If it's setting numbers are

accountable. If it's setting numbers are low, then you have to confront them in front of everybody. And as I said, you want to make them realize it's not just letting them down, it's letting the whole team down. Okay. Now, that is a team call. That's how you host a weekly

team call. That's how you host a weekly team call on Monday or Sunday to set the tone for the rest of the week. Now,

we're actually going to go through the closer call. Tell them how to actually

closer call. Tell them how to actually be better at closing and how to increase their closing rate. Okay. So to host this call, you actually have to understand sales, obviously, how to close people, how to structure a call, etc. If you do know sales, then go ahead

and review a call that they had this past week that could be improved, that didn't close, and go over exactly what they're doing well and what could be improved. Now, throughout the call, you

improved. Now, throughout the call, you want to give feedback. Maybe they didn't set the agenda correctly. You want to tell them how to set the agenda, teach them how to set it, and perform an live

role play there where he's implementing the advice you just taught him. and then

you carry on with the video if that makes sense. Okay. So, the reason why

makes sense. Okay. So, the reason why you want to do this is because it's active recall. It's active learning. You

active recall. It's active learning. You

don't just want to tell them what to do.

Get them to do it on the spot so that they actually understand your advice.

And if they don't understand your advice, then you can answer their question in more context and give them more advice. Right? You need to get them

more advice. Right? You need to get them you need to give feedback but also allow them to practice that feedback so that they get better. So many coaches make the mistake of just giving them feedback, giving the sellers and closes

feedback and everything, but they don't actually allow them to implement it. You

need to get them to implement the feedback right after you give them advice. So, as I said, you know, you can

advice. So, as I said, you know, you can run a mock call, get them to implement the feedback immediately. And after you review the entire call and all everything, you want to go through the specific parts that he messed up in. So

maybe setting the agenda. Okay, you go through that one. Once he nails that one, then you go through maybe it's objection handling. Okay, boom. And then

objection handling. Okay, boom. And then

let's go through the, you know, how to actually state the price. Okay. Now, he

has three different things that he mastered on this 30 minute to 1 hour call with you. And he proved that he can actually implement it because he did it on a live situation. You didn't just give him feedback and he just practiced

it on a live sales call. He did it with you in this mock situation and he actually understands how to do it in his next sales call. That is the entire goal. Okay. So active recall. Make sure

goal. Okay. So active recall. Make sure

you give him feedback that he can implement immediately so that he can show progress. So that is the closing call.

progress. So that is the closing call.

Now we're going to go over the setup call. It is very very simple. Similar

call. It is very very simple. Similar

setting, similar situation to host this call. You actually have to understand

call. You actually have to understand appointment setting, how to build trust, how to book appointments, all that good stuff. And instead of actually going

stuff. And instead of actually going through the calls, you want to go over specific conversations that maybe they got left unread, that they didn't book, that just didn't work out, etc. Okay?

And you want to tell them what they did right and what they could improve. And

you never want to say they're flat out wrong. You always want to give

wrong. You always want to give actionable feedback. That is a huge

actionable feedback. That is a huge mistake I see coaches make. You want to always give them a stepping stone or things that they can implement to get better. And if you're just saying like

better. And if you're just saying like that they're bad and you don't know how they can change it, don't say it. Don't

give criticism that they can't change.

Okay? You always want to give actionable feedback that they can improve on. And

after you view those appointment setting DMs, then you want to run a mock setting similar to how we did in the closer call. Okay? So here you want to run a

call. Okay? So here you want to run a mock setting where he actually implements what you just told him. So

you're on your phone. Maybe he messed up the time that he pitched the call. Then

you want to go over that specific scenario. Okay? Or maybe he messed up

scenario. Okay? Or maybe he messed up the priority question. Then you want to go over that specific part. Okay? And

once you go over those specific parts, you want to run through the exact entire mock setting role play of the inbound, whether it's the inbound or the outbound, and you want to make sure that he nails that specific part and he understands it completely. So that's how

you run a setting call. Um, it's very similar to a closing call. And in total, the sales team will have around five week group calls including two with me.

Now, including two with me. The reason

why I say that is because I'm hosting two consulting mastery group calls which is with you coaches and I'm also hosting one setter call with the wholesale every single setter that you guys are working

with and then a one closer call if every single closer you guys are working with.

hope um they'll be able to have access to not just your training but my training as well you know and two two sales trainers are better than one right so we're just providing that support in

that sense now a bit of tips and advice do not be formal you know have fun and be relaxed if you watch some of my sales team calls I'm having so much fun because these guys are making you money

these guys should be treated like your brothers and sisters and just family okay you should be treating them like that because they're the lifeline of your business. That's just what it comes

your business. That's just what it comes down to. So, have fun, joke around, you

down to. So, have fun, joke around, you know, get to know them personally. If

you don't, then yeah, they'll still be good, but they won't be exceptional.

They they'll never be a top 1% sales team. So, to actually get to the next

team. So, to actually get to the next level, build a strong culture. You want

to actually pay them all as well. So,

depending on how high ticket your offer is, you want to give a setter anywhere from 5 to 10%. And for a closer, you want to give them anywhere from 10 to 15%. If they're doing really well and

15%. If they're doing really well and they've proven that they can close, they can they can set, get them a base pay.

Get them a base pay. If you pay your sales team low, I promise you they'll want to work more for you. They'll want

to make you more money. And that's just how it works. All right. Another thing

is you also want to provide opportunities for them to develop. So,

you know, if a setter gets extremely good, you could provide him a setter manager role. So, instead of you

manager role. So, instead of you managing the setters, now it's him managing the setters, right? he is doing the ones and you teach him the skills that you know about setter management to the setter manager and he will be able to train the setters and so get them

room to develop. If it's a closer you can give him a closer manager role or even a sales manager role. You just want to have different levels that they can level up. If they prove themselves a

level up. If they prove themselves a setter then they can move to a setter manager and then eventually a closer and then a sales manager and who knows, you know, even a growth operator. Who knows,

right? But you always want to give them places to develop. So hopefully this video was really really good for you.

Hopefully you got some a ton of insights on how to actually host these sales team calls. Make sure to actually implement

calls. Make sure to actually implement the advice I told you and that's how you're going to get the most value. Make

sure to treat these guys like family.

Host them according to the structure that I gave you and allow active implementation. All right, so if you

implementation. All right, so if you have any questions, feel free to DM me on Discord and I'll get back to you with more details. With that being said, I'll

more details. With that being said, I'll see you guys in the next video.

Peace. Yo, what's going on guys? Hope

all of you are doing well and welcome back to the videos. In this one, I'm going to be going over how to actually build a team culture within your sales team and how to get a sales team that will run through a brick wall for you.

Okay? If if you ask a lot of business owners, they know that the sales reps that I train, the setters, the closers, and even the sales managers, they would run through a wall for me. And I'm going to teach you exactly how to build that

kind of culture within your business uh for yourself. Okay. So, let's jump right

for yourself. Okay. So, let's jump right in. Let's go ahead with the goal. So,

in. Let's go ahead with the goal. So,

the goal with team culture is just understanding the that number one is the most important thing. It's the most important thing by far. And they have to do their job with conviction. And the

only way to actually make them do that is to make them believe 100% in your product, business, and you as a business owner. Okay? When you do that, then

owner. Okay? When you do that, then that's what is going to make them take the next step. Because imagine this, you're a sales rep, you're appointment setter, and you're selling a product that you don't even know works or not.

Yes, you'll sell it to make money, but you don't have that conviction. You

don't have that drive that gets you excited to wake up and set for the person or close for the person. We need

that drive in every single one of the sales reps. Okay? And so the goal is to

sales reps. Okay? And so the goal is to make them believe in your m in your business, your mission, and will run through a wall for you and your business. Okay? So the team culture

business. Okay? So the team culture starts with you, the amount of energy you show your team will be reciprocated right back to you. If you show up to the group calls and you're kind of multitasking, you're on your phone a bit

or you're maybe you're driving and you're not giving them your full undivided attention and you're kind of like halfassing it and you're not showing enough effort, they won't listen to you. They simply won't because you're

to you. They simply won't because you're giving them, you know, you're acting as if they're not that important. You're

acting as if they're not a huge priority when in reality they're the ones that are making you money. You have to treat them as family. Okay? And so these are the actual steps that I will go through.

um to basically get really really good team culture with all this with all the businesses that I work with. The first

step is to go through the client results, the transformation and everything on call to make sure that they know they are genuinely helping other people. Now the one reason I say

other people. Now the one reason I say this is because I had this problem in the past when I was a setter. I didn't

know if the program that I was selling was actually helping these men with their dating lives. I was setting for a dating coach and I didn't know if you know the dating coach was actually good and so I would set but that feeling of

uncertainty whether or not what I was selling was actually helping someone was what led me to actually be you know less hardworking. If I knew that you know the

hardworking. If I knew that you know the bit the product actually worked and it changed a ton of people's lives which I found out later that it did then that was what will make me go the next step the next mile for me to work harder.

Okay. So you need to explain that the actual product that they're selling is really really good. And you do this by talking about the transformations that the clients have received, any results that the clients have gotten, and the

positive feedback that the that their program is receiving. Okay, that's the most important thing. So another thing I love to do is to get everyone on the same page with their health, lifestyle, and fitness. Telling you this, this is

and fitness. Telling you this, this is the most underrated part and not a lot of business owners do this. So I'm going to get the whoop band. This is a whoop band. And basically what you can do with

band. And basically what you can do with Whoop is you can actually track everybody's health, everybody's sleep, everybody's fitness, everybody's, you know, stress levels, everything. So this

takes it another step. You're not just asking about how their day has been. If

if they're saying their day is good and you look at the Whoop tracker and you know their stress levels are at an all-time high, you can just let them know like, "Hey, what what's going on, brother? I saw your whoop." You know,

brother? I saw your whoop." You know, and not in a creepy way, but in a more caring way to make sure that you're looking out for the guys. And I promise you, when you prioritize the sales team and their health and their fitness and

their sleep and everything, they're going to perform so much better in the business. When I implemented this with

business. When I implemented this with Ben, we went from booking like one or two calls to maybe four to five. And I

wouldn't say obviously it's like all because of the woo, but this was a huge factor cuz now my sales reps were getting more sleep. They were resting better. They were exercising cuz I was

better. They were exercising cuz I was keeping them accountable not just with appointment setting, but in their lives.

And that is how you build team culture by actually caring about the sales team as a whole by actually developing relationships by caring for them and talking to them about how things are going in their personal lives not just

business. Okay, I want to get that in

business. Okay, I want to get that in your brain. So that is that. And then on

your brain. So that is that. And then on the call I go over the leaderboard and push each other to be accountable not just in sales but in their overall lives. So we keep each other accountable

lives. So we keep each other accountable every single day. you as a business owner can write your EODs in a slide channel as well and this shows them that you're in it with them as well. You

know, it's it's an option because these guys are doing EODs every day. You can

have a business owner EOD talking about what you did, what you didn't do, how you could improve the next day and that brings you on the same playing field as them. And I promise you, these little

them. And I promise you, these little tricks, you may not think like, oh, I don't really need to buy a Woo band. You

don't. But if you want to take that next level, you want to be a top 1% sales team, that's how you do it. By

developing a strong relationship with your sales team, by actually caring about their health, their fitness, and their personal lives, cuz that ultimately affects their performance in the business. Okay? And that's what will

the business. Okay? And that's what will actually get someone to stay for months, if not years. I've had appointment setters where coaches that have 100,000, 200,000, even a million followers reach

out to them and ask them to set for them. And because I've had this team

them. And because I've had this team culture with them and I built this relationship, they didn't want to leave me. They didn't want to get the money

me. They didn't want to get the money grabbed. They didn't want to get the

grabbed. They didn't want to get the better opportunity, the far better opportunity, you know, and it's because I developed the team culture is because I cared about them. No other sales team

manager would do this. If you as a business owner do this, promise you this is the biggest game changer. Your your

setters and closers will not leave you.

They will always want to work for you and you only. That is what I want you to understand in this whole video. If you

take away one lesson, actually care about them. Okay? And that brings us to

about them. Okay? And that brings us to the next one. Get to know each other personally and actually become his friend. What's better than working in a

friend. What's better than working in a business with a friend. You work hard together. Enjoy the process together.

together. Enjoy the process together.

It's a dream situation. This is the single most important thing you must understand to build a killer sales team.

You must have that bond. Okay, just

reiterating what I said. You have to have that bond. And you have that bond by just not just asking them surface level questions, but by actually treating them as a friend, getting to know them, and actually caring about them. So, there will be other business

them. So, there will be other business owners that will snipe your sales reps.

And so, you have to do this specifically to avoid that. Create a bond with your sales team that is so [ __ ] strong that they will reject better opportunities that come their way. My

sales reps have literally rejected five figure offers. So, continue working with

figure offers. So, continue working with me because my bond with them is so strong. And for them, it's not about the

strong. And for them, it's not about the money, it's for the learning. That's for

the experience. That's because they enjoy working with me. I want you to do the same exact thing. I want you to follow this step-by-step process. Um, no

one talks about this. Everyone talks

about, oh, the KPI tracker, you know, oh, the EOD report. That's great. Who

talks about this? Who talks about actually developing the relationships to the next level, going from surface level into, you know, the deeper relationships? That's what you need to

relationships? That's what you need to do. So, I hope you guys got tons of

do. So, I hope you guys got tons of value from this video. If you have any questions regarding how to actually build team culture within your sales team, feel free to drop me a message on Discord and I'll see you guys in the next one.

Peace. Yo, what is going on guys? Hope

all of you are doing well. In this

video, I'm going to be going over how to actually set goals and KPIs for your sales team so that everyone's on the same page and they are all motivated to work towards these long-term goals. All

right. Um, so the goal of setting goals is to keep the entire sales team aligned with one goal in mind. So whenever the sales team gets off track or whenever there's a bit of tension, you can always resort back to the end goal or the

long-term goal that you set at the beginning when you onboarded these guys.

Okay? So you need to set two goals, a long-term goal and a short-term goal.

And both are extremely important because they both do different things. Okay? So

a long-term goal should be something that is very far out. So this could be impacting a,000 people's lives, 100,000 per month cash collected or helping people 500 people achieve XYZ. Okay. So

these are actually goals that can be achieved and are measurable. So it's not like become the face of a niche or become the face of you know this specific thing. No, it's something

specific thing. No, it's something that's actually achievable and attainable. There's a number attached to

attainable. There's a number attached to it. So people are striving towards that

it. So people are striving towards that goal. So the long-term goals are about

goal. So the long-term goals are about the business. Okay? It's about the

the business. Okay? It's about the business. Now, your sales team should

business. Now, your sales team should aspire to reach these eventually and want to stay loyal to you in order to bring these goals into reality. Okay?

So, that is that. Now, the short-term goal should be within reach and not too far-fetched. So, you want to set a

far-fetched. So, you want to set a business goal. So, 50K per month cash

business goal. So, 50K per month cash collected. That's for, you know, a lot

collected. That's for, you know, a lot of you guys' financial goals right now.

And then $2,000 per month as a setter and $4,000 per month as a closer. Now,

you may be wondering, that's that's not the goals I I envisioned. Yeah, I know.

Um because every single business owner is always concerned about their business and their revenue and their cash, but no one's actually concerned about the sales reps. That is why you can't keep sales

reps. That is why you can't keep sales reps for more than two months, right?

This goes back to building team culture.

If you want to achieve these goals, you have to prioritize your sales rep's goals as well. So, I want you when you're on that call with the sales team, when you're setting goals and everything, I want you to ask them like

what do they how much do they want to make? What's their long-term vision with

make? What's their long-term vision with this? you know, like do they see working

this? you know, like do they see working with you for a long time? Do they do they see a future? If they don't, then find another person and what like, you know, do they want to move into a closer position if they're a set? If they're a

closer, do they want to move into a sales manager position or maybe a growth partner position, you know, like what do they want to do down the line? And so,

you have their long-term goals in mind and their short-term goals in mind, they're going to achieve the business goals that you have for them cuz they know that if they achieve that, then they're going to you're going to help them achieve their goal as well. So,

when you intertwine the business goal with their goals, suddenly because humans are naturally self-centered, they're going to want to achieve this goal because this goal is the $2,000 or

$4,000 per month as a set or closer.

It's automatically going to achieve this one, which is your goal. That is how you set goals. Okay? So, set an overarching

set goals. Okay? So, set an overarching short-term goal for the business, but you want to set goals for each specific person as well. This will get someone to stick with you for months and even years. And so this comes back to the

years. And so this comes back to the sales team, right? Think of a sales team first. I promise you if you do that, the

first. I promise you if you do that, the business numbers will come. It is

inevitable. The the biggest epiphany you probably got from this training protocol video modules is that it's not really like some special secret. The special

secret is that you have you actually have to care about your sales team. You

have to pay them well. You have to get them motivated. You have to make them

them motivated. You have to make them believe in the product. These are all things that you probably already knew before, but you're not implementing.

So these are crazy epiphany moments and all these gems. You'll probably already know this. You're just not doing it.

know this. You're just not doing it.

Which is why your sales team sucks, right? If you want to take that next

right? If you want to take that next step and achieve, you know, a sales team that is worth that is able to achieve your business goals like 50 or 100K per month, then you have to do these things.

You have to set goals not just for the business, but for the sales reps as well. Okay. So your business wants you

well. Okay. So your business wants you want to achieve 100K a month. How much

do the sales reps want to achieve? Is it

10, 5K? How much do they want to achieve? you know, you need to ask them

achieve? you know, you need to ask them that and you tell them like, "Hey, I want to help you achieve your goal. I

want you to help me achieve mine. Let's

work together. I'm going to make sure that every I can do everything in your power to actually help you achieve it."

And don't just set it for the sake of setting it. Set it so that you can

setting it. Set it so that you can actually try to help them achieve it.

Okay? I don't want you to be that guy just set it for the sake of doing it.

No, actually help them try to achieve a goal of theirs and they will help you achieve your goal. So, I hope you found this video valuable. And if you have any questions about actually setting goals, the short-term goals or the long-term

goals with your sales team, feel free to reach out to me. To set goals, you just hop on a call with them, tell them, ask them what their short-term goals are.

Ask them what their long-term goals are.

And then you answer the business ones and let ask them what they think. And

it's pretty self-explanatory. It's a lot of discussion. There's no framework to

of discussion. There's no framework to really do it, but just hopping on the call and figuring out what everybody wants on their end. So, hope you guys enjoyed this video. If you have any questions, feel free to reach out to me, and I'll see you guys in the next one.

Peace. Now, that is the end of this entire video. I genuinely hope you guys

entire video. I genuinely hope you guys enjoyed um because I took a lot of effort and time to put into this and I genuinely hope you take everything that I've given you and actually apply it.

It's one thing to watch this video and say that oh, you know, it's super valuable, but it's another thing to actually take the information, take the advice, and take the everything and implement it for yourself so that you can achieve the results that you

deserve. Now, if you want help with this

deserve. Now, if you want help with this entire process of scaling up and you kind of want me to be by your side in this entire step of the way, then feel free to book in a call with our team down below. It's going to be a quick

down below. It's going to be a quick 30-minute strategy session showing you exactly how we take you from where you're at right now to those 1500k a months. Now, you can easily take all

months. Now, you can easily take all this information and make an extra 10 to 30k a month. But if you want to get there faster, you want a guaranteed blueprint and you want to work with me step by step and for me to show you the entire process and for me to work

alongside you, then scroll down below and book in a call and speak directly with my team. If that interests you, then just book in a one-on-one call with me and my team. We'll build out a whole game plan for you. But if that doesn't interest you, then it's all good. Take

this blueprint and take this entire video, re-watch it, and implement everything because you can still achieve the amount of success that you want regardless of whether or not you book in a call. So much time and effort went

a call. So much time and effort went into this. I truly hope you enjoyed it.

into this. I truly hope you enjoyed it.

Send this to your friends, send this to everybody, subscribe, leave a comment, do whatever you need to do to show appreciation because this generally took so much effort and time from us and my team. So, I generally hope you guys

team. So, I generally hope you guys enjoyed and I'll see you guys in the next video. Peace.

next video. Peace.