The Investing Expert: Why Investing Is the BIGGEST Life Hack & Everyone Should Start Today!

This is the biggest life hack. Nothing

comes close. Literally nothing comes remotely close to this life hack. Forget

about everything else in life and just start investing. Period. Chris Camila

start investing. Period. Chris Camila

made millions spotting trends before Wall Street even noticed them. Author of

Laughing at Wall Street, famous investor who's made tens of millions of dollars by investing in things that he discovers in his everyday life. Chris Camila. The

wealth gap. That's a solvable problem.

That is 100% a solvable problem. How do

we solve it? Getting the entire world to invest. We should be investing always. I

invest. We should be investing always. I

would say especially now even when it's scary or uncertain or it's fluctuating so much. Yeah. When it gets scary and it

so much. Yeah. When it gets scary and it starts to fluctuate, this is when you make all your money, right? Why does it seem so scary though for people to invest, especially when they hear

stories like early in your career you invested a lot of money and 70% of it you lost, you know, pretty quickly with a crash happening. How do you get over that mental and emotional loss? It's a

great question and here's what I tell people.

Welcome back everyone to the School of Greatness. Very excited about our guest.

Greatness. Very excited about our guest.

We have Chris Camilo in the house. Good

to see you, man. Appreciate you being here. Let me out. You just shared

here. Let me out. You just shared something right before we got on here where you said it's your mission to get every human in the world to be an investor. Yeah. Investor class. Investor

investor. Yeah. Investor class. Investor

class. Every human. Every. And I just saw this stat on CNBC that said just this week the Dow Jones experienced its 11th 1000 point drop in the Dow's

history and four of them happening in just the last month. And also I saw on Twitter this week that the Great Depression has been trending. Um, and

for that should people with all of the fear or the anxiety or the stress around the stock market, tariffs, the economy,

another depression, whatever might be happening, should people be investing now or should they be waiting until later when it feels more safe? Well,

that's all noise. Uhhuh. It's always all noise. Okay. Until it's not. And when it

noise. Okay. Until it's not. And when it becomes something other than noise, we have way bigger problems, right? That

that's the way to think of it. Should

you even investing now? You should be investing always. Um I would say

investing always. Um I would say especially now. So even when it's scary

especially now. So even when it's scary or uncertain or it's fluctuating so much. Yeah. Yeah, it when it gets scary

much. Yeah. Yeah, it when it gets scary and it starts to fluctuate and you start to hear see people googling the Great

Depression, these this is when you make all your money, right? So, this is a gift. I've been I've been around a long

gift. I've been I've been around a long time. Like I I still feel like a kid

time. Like I I still feel like a kid investing yet I can talk about the 87 crash and how I felt during the 87

crash. I was young then, but I remember

crash. I was young then, but I remember it vividly. And I I'll I'll never forget

it vividly. And I I'll I'll never forget how quickly we came back from it. And

you know, same thing with I was like deep deep in the dot bubble crash. Like

that was when I was coming out of college in the workforce investing for myself aggressively and I was it was

like my entire world and that really was scary. That was like super scary cuz you

scary. That was like super scary cuz you probably didn't have a lot of money then. So the things you were investing

then. So the things you were investing in if you're losing it you're like what am I doing? I can't afford to lose this.

Well, we most of us that were young and investing during that time, we lost like 70% of our portfolio, okay? Like 70 80% some of us. A lot of the companies we

were invested in just went to zero.

Okay? Um so that was unbelievably scary.

Yet those of us that stuck around and kept doing it, I mean, it didn't take long for the market to come whipping back, right? And

and you look back and you go, gosh, I wish I would have went in even heavier at the time. Same thing in 2008. That

was scary. Remember? Well, you remember that? Yeah. Uh came back quicker than

that? Yeah. Uh came back quicker than anyone would have imagined. And listen,

dude, nothing phases me anymore. Like

people, you think about the stock market. Well, what is the stock market?

market. Well, what is the stock market?

The stock market is nothing more than a reflection of all of our work globally.

That's it. Our human our human endeavors. I it it it's it's the product

endeavors. I it it it's it's the product of our human work.

So, as long as humanity continues to get smarter and more productive and more efficient, whether it's us or the robots or artificial intelligence that we're

creating, doesn't matter how we do it, I as long as we continue to um create more and create better, uh the product of

that will become more valuable. That's

and and and our way to participate in that is called the stock market. like

it's not this crazy complex thing.

Everyone overthinks it. Wall Street has spent, you know, 70, 80 years trying to convince us that it's this big mysterious thing that only they can

understand that we have to go through them. Um that we need to be talking to

them. Um that we need to be talking to them through these periods, right? It's

all complete BS. There's I don't think there's anything more important in life other than maybe taking care of your family. uh than learning how to invest.

family. uh than learning how to invest.

Like it's actually so insane to me. I

think it's the most important thing we should be starting with from kindergarten uh every year for your entire life. A a a good chunk of it

entire life. A a a good chunk of it should be focused on reminding you and teaching you how important it is for you to be part of this investor class. And

it's just disgusting that it's not. If

you were to simplify for someone in their 20s or 30s who's never invested before on how to invest and what to invest in, what would you share with them? As if you were teaching someone

them? As if you were teaching someone that had no understanding of what investing or the stock market or trading meant and you could simplify that, what would that look like?

Well, so I think a better way to think about it is the something that we all can relate to is the idea of starting a

company, right? We all want to be

company, right? We all want to be entrepreneurs. Not all most of us in the

entrepreneurs. Not all most of us in the back of our head, it would be cool to, you know, own your own company, whatever that company is, right? Uh it never used to be like that, but over the last 20

years, now we all kind of think like that. M uh I don't care if you're a

that. M uh I don't care if you're a celebrity, if you're a homemaker, there's a company out there that you would like to start and own or the idea

of being an entrepreneur. Well, that's that's half

entrepreneur. Well, that's that's half of my life, right? I'm an entrepreneur.

I've been in startups my entire career.

I've started a multitude of companies, have sold them. I've had a few big success successes in that world. And

I've had an insane number of failures in that world, both as an operator and as an investor in private companies. That is exceptionally hard.

companies. That is exceptionally hard.

That is exceptionally risky. You could

try to do that and chances are you will go your entire life and do nothing but fail. Okay. How many companies have you

fail. Okay. How many companies have you invested in? I'm invested in about 150

invested in? I'm invested in about 150 private companies. Not private

private companies. Not private companies. 150 right now. Private. Yes.

companies. 150 right now. Private. Yes.

meaning each of those companies I probably have met the founder have done a massive amount of due diligence uh on the space and the sector it just it's

been a huge part of my life quite honestly and how many of those will fail or have failed almost all of them probably like 75%

maybe wow uh so you do a lot of the research the analytics you've got a data company that analyzes all these things and the industries and and helps predict certain and things and even with all

that work 75% of your investments are probably going to fail. Yeah. It's

because it because you're investing in an early stage company that has a tremendous amount of you're investing in an idea and the person okay hope that in

5 to 10 years it'll make money. Yeah. So

that's where it gets risky. That's where

you could make a case that maybe you should do that and maybe you should just never do that. Right. Um, I would say for most people it's insane to go out and start your own company ever. And

I've done it. I've done it multiple times. Why is it insane to start your

times. Why is it insane to start your own company? Because you're almost

own company? Because you're almost definitely going to fail. Like when I said 75%, that's 75% of my portfolio that were deeply vetted and I'm pretty

good at doing what I do. Um, mo almost all companies will just fail. If you go to start a company, it's almost definitely you're going to fail. Even

the ones that succeed maybe aren't making a lot of money. It's just getting by. It's breaking even. It's like a 5%,

by. It's breaking even. It's like a 5%, you know, it's not making a ton where you're getting rich. There are a near infinite number of ways for a founder to

fail. Okay. Now, put that aside. Okay.

fail. Okay. Now, put that aside. Okay.

Uh being an investor, like just generally being an investor, right?

Investing in stocks, investing in the market. This is what's so wild.

market. This is what's so wild.

You could actually go out and invest in the smartest people in the world. Like

you could just be like, by the way, complete psychopaths. People that will

complete psychopaths. People that will be like they don't they're going to like destroy their family and or not have a family. They will have basically

no friends. They will work 80 hours a

no friends. They will work 80 hours a week. They're a genius. They're a

week. They're a genius. They're a

psychopath. They are going to they're going to do whatever it takes. They'll

steamroll relationships to make their company a success. You can invest in Steve Jobs back in the day, right? You

can invest in Jeff Bezos. You can

invest, you might hate Zuckerberg, but you can invest in Mark Zuckerberg if you want, right? Um Sam Alman, Elon Musk,

want, right? Um Sam Alman, Elon Musk, right? Like whoever it is, like you

right? Like whoever it is, like you don't have to try to be them. You could

just literally just throw some money and just ride their life, right? just like

anything they create, any value that they create in this world, you could just get paid for all the stuff that they're doing. Like we don't ever think

they're doing. Like we don't ever think like that, but you could do that. Like

we already know who these people are and there are are a lot of them out there, right? And do you think that you are

right? And do you think that you are that ambitious? Do you think that you're

that ambitious? Do you think that you're that smart? Are you willing to throw

that smart? Are you willing to throw your whole life away just just to achieve what they achieve? For almost

everyone, that's probably not a smart or a healthy decision, honestly. But you

don't have to. They're doing it. Yeah.

They're doing it for you. So, like I w This is like the one thing that I wish someone would have sat me aside 30 years ago and said, "Chris, you're going to

spend most of your life torturing yourself as a founder." which is what happened to me.

Okay, starting companies, growing companies, you're going to have a you're going to have success this much of the time and almost all the rest you're going to fail because I've started so

many companies. Almost all of them have

many companies. Almost all of them have failed and it's exhausting. It's

exhausting. You learn a lot. You're a

smart guy and you're talented and you've got the skills and the resources and you know managing people and understanding the markets and what should work. I have

had so many privileges and so many advantages and it's so so many like I like my parents were so amazing to have

like moved us into a neighborhood with the most successful people in the country. Wow. And like I would start

country. Wow. And like I would start businesses in middle school and high school car detailing this that just deeply engaging with these people all

the time, right? And so, yeah, I've had access to some of the smartest, most ambitious people in the world that have helped me all along the way, and still

it's almost impossible. It's almost

impossible. And like now looking back, I I joke around that I'm like I'm like, you know, yes, I'm invested in 150 private companies and I probably have tried to start that many over the course

of my lifetime myself. And if I would have just not done any of that and just focused on investing in other great people and not that there aren't great

people starting companies, but it's really difficult to kind of decipher who who is who is like what their weaknesses are when they're just starting off in life. Yeah. And everyone looks great in

life. Yeah. And everyone looks great in the beginning of pitching an idea and we've got this amazing idea and it's revolutionary and it's the newest this and it's going to compete against all these other people and and here's our

projections in the next three to seven years. It's only going to go up. It's

years. It's only going to go up. It's

like everything looks good. Yeah. But

it's really hard to make money over five, seven, 10 years in a business and to take on the adversities, the challenges, whether it's tariffs or what whatever it is like just people

problems. It's hard to navigate every adversity every day that comes your way running a business and sustain it over years. Correct. It's really challenging.

years. Correct. It's really challenging.

Meanwhile, you can just pick from the best companies in the world and let them do the work. Let them do the work and as soon as they do something that's sus, you just you can sell it and get into a different company, right? There's fully

liquid market. Yeah. Uh these days stocks trade pretty much 24 hours a day, right? They're Robin Hood and stuff. So

right? They're Robin Hood and stuff. So

it's like it is such a magical time to be an investor. Like it is this is the best time in my life to be an investor.

Um and especially quite honestly to be investing in public markets. Like I used to say it was really difficult uh to identify information asymmetry which is

like my style of investing. Like to

identify information that other people don't see or don't appreciate. It's

never been easier as a retail investor to to do that and to beat Wall Street.

Wall Street is uh weaker than they've ever been. Uh they've had so many

ever been. Uh they've had so many layoffs over the past decade. They're

they they're operating off of just a small amount of resources compared to what they used to have, right? Um the

advantage has swung back to us retail investors. There's just never been a

investors. There's just never been a better time. Plus, there's just a lot

better time. Plus, there's just a lot more publicly traded companies now. They

can't keep up with all the information flow. Uh, we live in a digital world. We

flow. Uh, we live in a digital world. We

live in a social world. What does that mean? It means that we're able to detect

mean? It means that we're able to detect change. When I say we, I mean like

change. When I say we, I mean like normal people like that are just surfing Instagram and Tik Tok all day, which is what I basically do for my investment

research. We're able we're able to see

research. We're able we're able to see the world evolve and change in real time as it's happening without all the noise

of Wall Street. Um, and by the way, we live all around the world. We like live in the real world, right? We don't all live in kind of the same place, the

Northeast, where we're kind of like all working together in the same buildings around the same type of noise with the same media, CNBC, Wall Street Journal,

like just an echo chamber of thoughts.

We're actually seeing the world change in real time. And that change ultimately is what impacts all of the companies in

the world, positively and negatively. So

my entire style of investing uh which I call social arbitrage, it's like information asymmetry.

Um but what it really is is just observational investing. Okay? It's just

observational investing. Okay? It's just

literally observing the world, seeing a change, connecting the dots to the companies and sectors that are going to benefit from that change or be harmed by that change. because you can invest in,

that change. because you can invest in, you know, in in shorting companies if you want to go down that road, right? Uh

placing your bets and beating Wall Street. Like that's all that it is. And

Street. Like that's all that it is. And

the people that are are positioned best to do really well with that type of investing are just normal people that are not like financially minded, that

are not mathematicians. Why does it seem so scary though for people to invest especially when they hear stories like early in your career you invested a lot of money and 70% of it you lost you know

pretty quickly with a crash happening.

Yeah. And it all came back pretty quickly. Yeah. But most people would

quickly. Yeah. But most people would stop after that and say oh this is so painful. I just lost all of this money

painful. I just lost all of this money which is time all those hours that I spent to make that money and put it in here. Now it's gone. Yeah. But that's

here. Now it's gone. Yeah. But that's

just a mind trick, right? Like that

that's how do you overcome that? That's

just not that's just not rational. So

like how do you overcome that though?

You spend five years making, you know, saving all your money, you invest it, and then it's gone essentially overnight. How do you get over that

overnight. How do you get over that mental and emotional loss and stick it out and kind of keep going, you know?

It's a great question and here and here's what I tell people.

You know any money that you have invested in risk assets the stock market is a risk ass asset you have to mentally every time you check your account reduce

it by 70%. Really? Yeah. Because that's

your downside realistically. Just

realistically that's your downside. So

from the first dollar you put in you think your account's a $100 account. It's a $30 account. You have to

account. It's a $30 account. You have to be willing to live with that risk account being 70% less. Okay?

Realistically, that's probably the lowest it's ever going to go in the worst of all worst case scenarios. Now,

before you could theoretically go lower, anything is possible in this world. We

can disappear tomorrow. Okay? So, like

anything is possible. Um, but for the most part, your absolute like Great Depression style worst of all worst case

scenarios, I like to think of it as down 70%. So, uh, bucketing money is one of

70%. So, uh, bucketing money is one of the most important things for an investor to do. So, I always talk about the fact that investors only really have two decisions to make. how much of their

money they want to have bucketed in risk assets and how much they want to have bucketed in safety uh being treasury

bills, right? Or just a treasurybacked

bills, right? Or just a treasurybacked cash that's paying you 3, four, 5% a year, whatever. You make that decision

year, whatever. You make that decision and that decision changes over the course of your life. So when you're young, you might have five or 10% or maybe even 0% in the safe bucket. Maybe

you have 20%. And when you're old, you might have 80 or 90% in that bucket.

Right. Right. Everyone tries to over complicate wealth management. Everyone

thinks, "Oh, it's really sophisticated."

You go to a wealth manager, they'll hand you like an 80page report that's your like personal financial plan. You're

like, "Dude, this is so sophisticated. It's all BS." The whole

sophisticated. It's all BS." The whole thing is BS. Like, it's just a printed out load of crap to make it seem like it's sophisticated. and you need all

it's sophisticated. and you need all that assistance and help. Like for me, I have money that's safe and I have money and risk assets. That's it. And and and honestly, for most people, if you don't

want to play the game of trying to beat the market, the money and risk assets could just be in an S&P 500 ETF, exchange traded fund that is basically

free to buy and cost you like onetenth of 1% internal management fee every year. It's it's it's the world's like

year. It's it's it's the world's like cheapest way to invest and you just put money in there every week or every month and you don't think about it and then you open it up in 40 years and you're

super wealthy, right? Like super

wealthy. Right. Right. And just keep it simple. Keep it simple. Like I always

simple. Keep it simple. Like I always tell everyone like if you are just willing to start investing, there will be a moment in your life more than

likely when you wake up one day and you realize that you're making more money from your investment portfolio than you are from your job. I'll never forget the day that happened to me. Uh and I was

like, what was that like? How old were you? So amazing. I I I I I

you? So amazing. I I I I I was it was probably [Music] 200 8

2009ish because it was right around the time I wrote my book Laughing at Wall Street and I had turned $20,000 into 2 million in three years in my brokerage

account.

And I was making a lot of money from my job at the time. I was making like over $200,000 a year, which back then was a lot of money. I was a sales guy, right?

And that for it just wasn't enough money for the life I wanted to live with my family and the things that I wanted to achieve in my life for other people. I'm

like a very like I have a foundation like I have like massive dreams of doing some really big things for in the philanthropic world and I was like I can't live the life I want to live in the neighborhood

I want to live it in do this for my family and achieve that for other people on $200,000 a year or even if I grow it to 300,000 and I didn't really see a way to grow it to like meaningfully higher

than that and I think almost every ordinary person like substitute those numbers for other numbers But every ordinary person is likely in the same boat where they're like making this much

money and they know that if they really kill it, they can probably get to here but almost impossible to get above that

ceiling. And that's the problem. The

ceiling. And that's the problem. The

problem is what happens is they start thinking I need to start a business.

Okay. That's that's the worst thing to do, right? Yes. Yes. So So you get in

do, right? Yes. Yes. So So you get in that zone and you think I got I I got to start a business. I got to start flipping houses. I got to start doing

flipping houses. I got to start doing this, doing that. And it's

like, I hate it that that is the road map for almost every single person. Uh,

or what's interesting about that? Sorry

to cut you off there. It's interesting

and I understand it because that's what I did early on. I was like, I need to at first I was like trying to get a job because I was broke on my sister's couch and I was like, I just need to make some money. I need to get a job. But I had no

money. I need to get a job. But I had no money and I really didn't have any expenses living on my sister's couch for a year and a half also that I was like, "Let me go try to figure out how to make

money on my own." And I launched my own thing on the side because I didn't have anything. I didn't have any

anything. I didn't have any responsibilities, no bills, no kids, no relationship, nothing. And I learned how

relationship, nothing. And I learned how to make money on my own without working at a I guess a career or a job. And then

I've just been writing that and figuring out how to make more money. But I don't think it is so timeconuming. It's so

challenging. There's so many ups and downs that and it's rare to make a lot of money in the first couple years of running a business. There's so many

costs that you don't think about that happen that it's just like it is hard.

It's almost impossible.

I listen I I own businesses. I own

restaurants. Uh I like it is so hard.

It's almost impossible. And it and it's interesting you say that because that's what a lot of people think about. Let me

go launch a business or a side hustle or something else when all we could do is just let me put some of my money into investments and let it make money for me

without having to work harder. Yeah.

Yeah. Right. Yes. But it's it seems so scary of a thing to do for people that have never done it because it's like I don't know where this is going. Can I

get my money out? What if it goes down?

then I've lost my money and then it people retract, right? They're like, I don't want to do that. I'm just going to keep it safe. And so I understand both sides. This is the biggest life hack.

sides. This is the biggest life hack.

Nothing comes close. Literally, nothing

comes remotely close to this life hack.

Forget about everything else in life and just start investing. Period.

You're done. And guess what? You you

don't have to spend any time if you don't want to. You can go do all your hobbies, do all of your stuff, just start aggressively investing and you do

not have to sweat the next 30, 40 years trying to restart yourself, your career over and over and over again, doing side hustles and, you know, lots of starts

and stops and a lot of depression and then a lot what what I think I see a lot of because, you know, my entire life is is analyzing social media now for trends, right? That's what I do for my

trends, right? That's what I do for my investing. And it's just a crapload of

investing. And it's just a crapload of complaining uh from this generation, which I get it. I get it. If if you don't know this life hack, I totally

understand the frustration. You can't make enough money

frustration. You can't make enough money to live the life you want to live and you see absolutely no like light at the end of

the tunnel in terms of how you can make it happen. That is a really depressing

it happen. That is a really depressing place to be and it's going to cause you to get out and start complaining. And

you see other people living this rich life or posting like they have a rich life whether they have it or not seeming like they're happy with this lifestyle, you know, taking trips and ventures and

flying private or whatever it is. And

that and and and see see that's the issue because everyone keeps talking about the income gap. Like we've heard so much about the income gap the last

decade, decade and a half. How are we going to solve the income gap? You're

not going to solve the income gap. It's

not happening. You can make really small dents in the income gap if you want to, but it's a lost cause. So just stop.

Okay? Just stop. Now the wealth gap, that's a solvable problem. That is 100% a solvable problem. How do we solve it?

Getting the entire world to invest.

Every single person that you're trying to solve the income gap for, just stop and just focus on the wealth gap.

Instead of trying to figure out how to make that person earn three times more than they're earning, it's not going to happen. Make small ch, you know, try to

happen. Make small ch, you know, try to help them still uh to maximize their career. That should all still happen.

career. That should all still happen.

But teach them how to invest. It's not

even teaching. Just convince them. You

see, we like I even hate that I just had to say the word teaching. You don't have to learn. You just have to be convinced.

to learn. You just have to be convinced.

You just have to be convinced. And and

and every single person has money to invest. Period. Now, I know people are

invest. Period. Now, I know people are going to hear me say that and it's going to like result in a stream of angry comments because they're like, "This guy

is just completely out of touch and no, I don't have money to invest." Yes, you do. Um, you don't have money to invest

do. Um, you don't have money to invest because you're thinking about every dollar as a dollar. But like, this is a big part of what I wrote about uh in my

book uh a long time ago. when I turned 20,000 into 2 million in three years.

And I'm not saying that people can do that, that was rare. Um, but absolutely you could turn every dollar to $100 over a much longer period of time as an

investor just with compounding. And when

you realize that, once you believe that, you'll start to think of every dollar as $100, right? And so when you start to think of every dollar in your

life as a $100, it changes everything.

So, I don't care who you are, there is a point to which you are not making tradeoffs. You're not clipping coupons.

tradeoffs. You're not clipping coupons.

You might clip $2 coupons, but you're not going to clip a 10-cent coupon.

Well, all of a sudden, when everything's 100x, you're clipping 10-centent coupons. You're clipping 50 cent

coupons. You're clipping 50 cent coupons. You are, you know, I don't

coupons. You are, you know, I don't know, you're just doing all kinds of things differently in your life. You

know, maybe you're mowing your yard now.

Maybe you're making your coffee at home instead of going to Starbucks. All the

things that weren't quite worth trade trading off are all of a sudden worth making a trade-off for. Here's the

difference. That money that you save by doing all of those things, right? All

goes into your investment account for risk assets, right? And so, believe me, when you start thinking of every dollar is $100, and it will be $100 at some

point, you start finding money in your life. I don't care what it is. I don't

life. I don't care what it is. I don't

care. There literally a bill, you know, there are people on YouTube, they're actually insane with how to find money, right? Doing all these crazy things and

right? Doing all these crazy things and you're like, that is just way too much of a hassle to make an extra $3 or $4, but for

$300, I'm doing it. And it is $300. Once

you understand that by taking that money and investing it in risk assets over the course of a long period of time that $3 is 300 boom you're making 300 bucks in the morning you're making 300 bucks at

night doing this like you're clipping like you're doing all this stuff right it's like a game that in your mind how can I turn this $1 into $100 how many $1 can I find and put away into investments

today it's just it's a mindset change how long does it take in a risk asset to turn $1 turn into $100. Listen, it's

different. It's different for everyone.

It's different for every period of time.

I can't predict how the next 30 years is going to go. Um, but I do believe that this is one of the most interesting

times to be an investor because of the age of AI that's quickly coming for us.

So in one way to think about this is is our human labor to some extent is a little will for some period of time might get devalued right if if we're creating a new industry and that

industry is the industry of intelligence historically that's come from us right so now there's an industry of

intelligence and if that industry of intelligence is going to devalue human intelligence Then what do we do as humans? We want to

invest in the industry of intelligence.

And we want to invest in the way that that is going to impact the world positively. So this new industry of

positively. So this new industry of intelligence that we call AI and automation and robotics and all the stuff that I'm really into right now, that is going to make our entire world

incredibly more productive, right? It's

going to bring us efficiencies that we just didn't think were possible in our lifetime. Meaning that enterprise

lifetime. Meaning that enterprise industry is going to become way bigger and way more profitable than it ever

has. And we can make money off that by

has. And we can make money off that by simply owning a piece of it. So you just you you asked me earlier, you said, "What does investing mean?" It just

means owning a piece of the world.

That's all that it means. you you want to own something more than yourself, you need to invest. Okay? So once we start investing, we start owning a piece of

that thing that we hate and we like to about. Okay? So it's like all of a

about. Okay? So it's like all of a sudden, you know why guys like me don't complain that much? Cuz I own all that stuff. So it's benefiting me. But I

stuff. So it's benefiting me. But I

actually want everybody to own it. I

hate that I'm making all this money off of industry. I'm making all this money

of industry. I'm making all this money off of technology advancements and all of these other people are not just because

nobody like taught them or convinced them that that was something that they needed to do. Interesting. And and why did I know it? Because again, I was privileged to grow up in a neighborhood

of really wealthy people that were investors and they were smart and like I had access to all of this. I was really fortunate. Most people were not as

fortunate. Most people were not as fortunate as me. So now I got to spend my entire life on YouTube trying to spread that word to every person that's not growing up in a

neighborhood with multi-million dollar houses, right? That is growing up in a

houses, right? That is growing up in a neighborhood where the culture is not telling you that every single day like, "Hey, you got to invest." It's more on

spending versus investing. Exactly.

It's more on how do I look good or how do I get the next thing that's going to make me feel happy and be socially accepted with my peers instead of how

can I hopefully live below my means for a while use that money to invest and then once I start making more in my investments the profit's there then I can buy certain things if I want to or

just keep reinvesting it. One thing you just said was wrong. You don't need to live below your means to do it. That's

the thing like you a lot of the things that I was referencing to like make to find money in your life to start investing with I don't care if it's $5 you can open up account right

now with like five bucks. Uh a lot of these things were not living below your means. It's just kind of doing things

means. It's just kind of doing things like clipping coupons is not living below your means, you know, like like it's just doing things a little bit differently to find money in your life.

Uh that you didn't really care about, but now with the mindset change of accumulating these dollars that are actually going to eventually be worth

hopefully $100 each, hey, you fall short and they're only worth 40 or 50. Does it

even matter? Does it even matter? The

bottom line is these very tiny dollars are going to become very big and you don't have to do anything but literally just do it and throw it in an account and just let it compound. Chris, I know a lot of your audience that you

mentioned before we started is men, you know, that are kind of in your system, in your community on YouTube and Twitter who are listening to you. Uh there's a lot of women that watch and listen to

the school of greatness. And if there's man or woman in their 20s and 30s, let's say, who hasn't gotten into investing yet, who hasn't taken it seriously, um,

what would be the strategy if someone had an extra $100 to $1,000 a month, and they said, "I'm going to start going allin in this strategy." And whether it's a $100 a month, a thousand,

eventually more if they have more, what should they start doing today to set themselves up for their future success?

Yeah, I I've been aggressively trying to bring women into the investment world for 20 years and I'm almost at a point of giving up. Uh I've tried so hard. Uh

I told him like when I wrote my book, I exclusively market through mommy bloggers, right? Because my entire

bloggers, right? Because my entire investing methodology is observational investing. And the ironic thing is that

investing. And the ironic thing is that women are better positioned, way better positioned than

men to excel at this strategy. Like

women are so women are way deeper into these sectors. Fashion, makeup, like okay like

sectors. Fashion, makeup, like okay like I I was just telling you the world has become digital and social, right?

The best investments come from change. The bigger

the change, the bigger the opportunity, right? How do you detect that change in

right? How do you detect that change in the world? You detect that change

the world? You detect that change uh through, you know, reading conversations. What are people thinking?

conversations. What are people thinking?

What are they doing? What do they want?

What are they buying? Where are they going? Where are they shopping? Where

going? Where are they shopping? Where

are they eating? Who talks about this stuff more than anyone else? Like, who

expresses themsself? who expresses their feelings about their interest and their and what they want to own and what they

want to do. Women way more than men.

Who's listening? Women way more than men. Women actually have all of the

men. Women actually have all of the insight. Women have all of the alpha.

insight. Women have all of the alpha.

They have it. They are just not convinced that they can monetize it.

Right? I've literally like almost like most of my biggest trades over the past 20 years have come from female and youth

trends. Really? Yes. Most why? Because

trends. Really? Yes. Most why? Because

those are the trades where there is the maximum amount of information asymmetry where the mostly older,

wider, wealthier men who control most of capital markets on Wall Street. they are

Street. they are slow to pick up on that change that's happening to like I always tell the

story about Jeffree Star when he did a YouTube video of the E.L.F. primer putty

makeup. This was like I don't know 10 years ago. E.L.F. was a drugstore brand.

years ago. E.L.F. was a drugstore brand.

It was like the cheapest junkiest brand of makeup. And he's like this is just as

of makeup. And he's like this is just as good as the $60 version. And I went to Walgreens and I just stood there all day and watched moms and kids coming in and they emptied the shelf of E.L.F.

cosmetics because of this one product.

And that video got like 11 million views on YouTube. And I called the Wall Street

on YouTube. And I called the Wall Street analyst who covered cosmetics for one of the big three sellside banks. And I

asked the person if they had seen the video. I was like, "Do you see the

video. I was like, "Do you see the Jeffree Star video?" Uh, and they were like, "Who's Jeffree Star?" They don't even watch YouTube. They don't even they don't even know who these people are.

They are so out of touch. Um and that ended up being a monster. This this is when ELF was at seven bucks a share, right? It went up to like 160 eventually

right? It went up to like 160 eventually and now it's back down to like 50 60 70 whatever.

Um most of my biggest trades I think probably females knew about that information long before any men generally knew about it. Why aren't

women in general taking action on the information they see socially, digitally, and culturally when they see a trend happening, why do you think there's a fear or hesitation behind not

investing in that trend? I think just the the field of finance which is associated with the field of investing.

Uh historically there is a misconception that you need to be a

finance head or a math head to do this stuff. Historically the men in society

stuff. Historically the men in society have always been over that.

So, it's just a massive misconception and it's just I thought we would have come out of it 20 years ago when I first started talking about this, but

like it takes a long time for people to break out of it. Like look at what's happened in the workforce wi with women,

right? Like that happened like we have

right? Like that happened like we have now like massively changed like who is in these jobs. Like that's happened, but

it hasn't happened yet in the investor class. The investor class is still, at

class. The investor class is still, at least the active investor class, people that are thinking and aggressively pursuing investment accounts is still

majority of men, right, that are talking about this, thinking about it, connecting dots. And it's crazy to me,

connecting dots. And it's crazy to me, man. It's just it's absolutely crazy to

man. It's just it's absolutely crazy to me because when I like most of my insights come from Tik Tok comments. So

for I don't know eight years I've been spending 3 to four hours a night ingesting Tik Tok comments. That that

that is most where I get most of my information from. Uh before Tik Tok it

information from. Uh before Tik Tok it was Twitter and Instagram and Facebook, right? Going Facebook going back to the

right? Going Facebook going back to the late 2000s. What's the best trade you

late 2000s. What's the best trade you made in the last four years on Tik Tok comments that has paid dividends for you? I mean,

you? I mean, almost all of my trades these I mean, honestly, like most of them come off of

Tik Tok. Like, uh, one of them was like

Tik Tok. Like, uh, one of them was like the the big Crocs trade when Crocs started coming back in a really big way,

massive. That was mostly based on Tik

massive. That was mostly based on Tik Tok comments. Wall Street just thought

Tok comments. Wall Street just thought that Crocs was a fad that would come and quickly go away. They've always thought that about Crocs. And during the

pandemic especially uh during the pandemic, there was a huge trend uh for Crocs. And it was because of two things. One, they did they killed it with the nursing community and the

healthcare community, but then also they were doing all these big celebrity cola collaborations, right? So they did these

collaborations, right? So they did these celebrity collaborations and all of a sudden it kind of like made Crocs cool

and it really made Crocs cool with like the middle school crowd.

And so I was like reading these comments and I was like dude like this is crazy.

Like Crocs are on fire. Uh how much was it that the stock at that point? I don't

even I don't remember exact numbers. Uh

but the there were so many things that happened during the pandemic, right?

Honestly, because the pandemic was one of the biggest changes that we've ever experienced in c in like consumer behavior of our lifetime. Like all of a

sudden the entire world just spent a year in their house, right? So like

think about all the change that happened when we all just went home for a year.

We started, we cared a lot more about cameras on our computers, Logitech, right? That makes all the cameras. Uh,

right? That makes all the cameras. Uh,

guess what? We bought a lot more of printers. Interesting. Weird, right? Cuz

printers. Interesting. Weird, right? Cuz

all of a sudden, we're doing our school work at home now. We're having to print out some all kinds of stuff. There were

so many things. We started buying camping equipment. Uh, one of my biggest

camping equipment. Uh, one of my biggest trades was Schwin Bicycle, which was part of a small Canadian publicly traded company. There were lines around every

company. There were lines around every bicycle shop. Remember that?

bicycle shop. Remember that?

Interesting. Yeah. Remember that the line? We bought more bicycles during

line? We bought more bicycles during that six-month period than like ever. Uh

we bought more campers, camper vans, people were going camping. Remember, uh

more ATVs, more boats. Uh I was just basically all I was doing was I was on just reading comments on the internet just seeing what people were buying, what they were talking about, right? Uh

there was more change than we've ever experienced in our lifetime. And like

people were obviously buying Pelatons, right? Uh shopping at home, Amazon

right? Uh shopping at home, Amazon killed it, Shopify killed it. I mean,

looking back, it's all obvious stuff, but in the moment, Wall Street was really slow, like really slow to pick up on that stuff. I can't even tell you how many phone calls I did with like

literally like like people that sold ATVs or like jet skis and and they're like, "We've never experienced anything like this." And I'm like, why is SE do

like this." And I'm like, why is SE do not going up? Like the company, it's like CDO, right? Like that was one of my big trades really just see like there were a hundred of them. So during the

year of the pandemic, uh I don't know, maybe your audience doesn't know this, but during the year of the pandemic, I turned a $4.5 million

brokerage account into 35 million. Holy

peak. Yeah. So yeah, just doing that, just literally doing that, not doing anything sophisticated, just like, oh my gosh, people are all buying bicycles.

That company 7x, it went up seven 7x from where it was. Seven or 8x. Uh, so

this is not like trading derivatives or options. Like the actual company itself

options. Like the actual company itself went up 700%. in a very short period of time, as did Pelaton, as did so many of

these companies that had never experienced that type of growth. When do

you know when to sell? Um, so when to get in, when to sell, and if what if people are like, it just seems like a lot of time to be watching the market every day, making sure I'm getting the maximum out of my trades. So, I'll

summarize for you what I do, but if you want to go in really deep, my book is very personal. It's very old. It's like

very personal. It's very old. It's like

15 years old now. Uh Jack Schwagger wrote a book called Unknown Market Wizards where he spent I think a decade researching the top retail traders in the world and I was really fortunate to

be one of the five uh equity traders that trade stocks to be included in the book. He wrote a 35page chapter on my

book. He wrote a 35page chapter on my methodology and he really goes in deep to my process. Okay. but at a very high list, but it's called unknown market wizards. And I don't make any money when

wizards. And I don't make any money when he sells books, but but it's he he spent two days interviewing me. It was nuts.

Uh and he has interviewed every hedge fund manager in the world pretty much for the last 40 years and he's seen it all. But if basically what I do is I

all. But if basically what I do is I surface some big change that's happening in the world. It could be a change to

consumer behavior, to culture, uh to technology, politics. It could be a

technology, politics. It could be a change in the weather. Like one of my big trades back in the day was a company called Beacon Roofing because I would

monitor every spring the number of people that were searching the word roof repair on Google. And I literally would go I'd had 10 years of history and every

year it would spike roof repair, right?

And one year the hail storms hit populated areas at such a high degree that the word roof repair was triple anything I'd ever seen before. Well, it

takes the insurance industry, I think, like a full month to print the report of insurance claims that Wall Street uses to trade companies like Beacon Roofing

that are they're like the largest roofing supply company in the country.

But I had access that information within 24 48 hours of the big hail storms. and and and the reason why it's hard to assess hail damage is because you could have really big hail storms, but if they

don't hit highly populated areas, they don't matter, right? If they hit a highly populated area and destroy a bunch of roofs, that does a bunch of roof damage. That increases sales for

roof damage. That increases sales for the company that makes most of the roofing materials in the United States, Beacon Roofing. Wow. And so, like,

Beacon Roofing. Wow. And so, like, that's just one random example of a trade. Um, it sounds like legal insider

trade. Um, it sounds like legal insider trading by getting public information.

That's exactly what it is. And saying,

"Oh, this looks like it might happen in the next couple weeks or month. Let me

get in now." And there's never been an easier time to do it because now I can just do it from my from my iPhone on my recliner at 11:00 p.m. at night,

searching comments on TikTok or, you know, that's how I get my alpha. Now,

back in the day, I used to do what Peter Lynch used to do in the 80s, which is like literally stroll the mall and look for what stores people were shopping at and talk to people and talk to people that worked at stores and try to assess

what was hot, what was not. Like that

was very time consuming and I still do that a little bit like like Yeah. Yeah. But um so first you

like Yeah. Yeah. But um so first you have to surface the change in the world that's happening and there's change happening every single day. the next

this next year there are going to be companies that will skyrocket based on their sales going up because of some change that happened. So you have to find the change before the guys on Wall

Street do. Ladies on Wall Street, right?

Street do. Ladies on Wall Street, right?

Once you find the change, you have to determine if that change is going to meaningfully impact or what companies that change will meaningfully impact. So

this is actually where AI comes in pretty cool, right? You could also ask Chad Chief. So as I was say like like

Chad Chief. So as I was say like like you you can find some change that's happening in the world and you could go and chat GPT and say hey uh this is

happening what publicly traded companies are likely to benefit from this and it will actually tell you. I used to spend like four days figuring that information out myself. Now you can just ask chat

out myself. Now you can just ask chat GPT. Uh have you done this yet? Have you

GPT. Uh have you done this yet? Have you

I'm doing it now. Yeah, I'm doing it now. And it helps. It's like a tool.

now. And it helps. It's like a tool.

Thank you so much for watching this video. I hope you enjoyed it and let me

video. I hope you enjoyed it and let me know in the comments below your biggest takeaway. If you haven't subscribed to

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There's a overflow of life, of love, of resources, of money that is it it's I can't if this

was the water like it has to be some other things out here to catch it. So

when I feel is that from my spiritual perspective when God is pouring into me, it's overflowing into my kids.