The LinkedIn Strategy That Made Me $127k in AI Agency Revenue

I've booked over 300 sales calls and generated over 120,000 in revenue from purely inbound LinkedIn leads in 2025.

So, in this video, I'll show you the simple process I use to create three LinkedIn posts with visuals in less than 3 hours a week. Show you exactly how to optimize LinkedIn to generate leads for your AI business fast. And I'll give

away the automation templates to make this process 10 times easier. And before

you say, Ben, easy for you. You have a big YouTube following. This exact

strategy has worked for countless of my AI accelerator members to get their first clients and to get to 10K and beyond. To start, let me debunk some

beyond. To start, let me debunk some common misconceptions about LinkedIn that stop people from even starting in the first place and show you why LinkedIn can be one of the fastest and easiest ways to generate AI leads. When

I first thought about posting on LinkedIn around two years ago, I thought I needed loads of followers, likes, perfectly crafted posts. I I thought, who am I to start teaching people on AI?

And the guides and resources I read led me so overwhelmed that I never even actually started. So it was only after

actually started. So it was only after starting YouTube that I wanted to add another acquisition channel that I started with LinkedIn. And what I learned is that LinkedIn can actually be pretty easy if you systemize it. And

especially in AI, as long as your content is targeted, you don't need lots of likes and followers to get a consistent lead flow out of it. And for

anyone who's scared of what their network might think, which was me too, let me tell you, nobody cares. So, a

phrase I like to remind myself of is who's going to remember this in a year from now? And LinkedIn consistently

from now? And LinkedIn consistently brings us at least 25 qualified leads a month right now. But it's not only me.

Jier from my community landed his first client after three weeks of posting.

Muhammad got his first three clients in less than a month. And Luke and Darren have generated more than 100 leads in the last three months using this strategy. Now, why does LinkedIn work

strategy. Now, why does LinkedIn work well and why is it a high leverage activity you should do? First of all, you can generate leads pretty fast because post will initially be pushed to your network and connections of connections. So most businesses in the

connections. So most businesses in the world right now have AI FOMO and if they see someone in their network posting about it, you will often be the first one they reach out to. I've seen this consistently happen with my accelerator

members and it still happens with me.

Second, because AI type posts are getting pushed in the algorithms, they can occasionally go viral, which can really fill up your calendar with literally just one post. And even if they don't, as long as they're targeted,

they can bring qualified inbound leads, which tend to be far easier to convert than cold out audiences. Uh, but how can you do the same? All you need is really a system you can repeat over and over

again. So, first, I'll show you the only

again. So, first, I'll show you the only three content pillars you need, which makes it far easier to come up with topics and stay consistent on LinkedIn.

Then second, I'll show you the content writing system and automation that I use to write three quality LinkedIn posts in less than a couple of hours a week. And

then I'll show you how to optimize your profile, which is really the key to converting prospects into booked calls.

And lastly, I'll show you how to use DMs to reach out actively to potential prospects. Now, before showing you the

prospects. Now, before showing you the three content pillars, uh I want to show you how to not waste your time uh and create LinkedIn content that doesn't work. Firstly, LinkedIn posts always

work. Firstly, LinkedIn posts always have to be easily readable because most people scan LinkedIn posts. Second, uh

LinkedIn posts have to be visual. um

they have to include like uh images, infographics, carousels or videos because texton posts don't uh really tend to perform very well on LinkedIn.

Uh but more importantly for B2B lead generation posts have to have a clear benefit to your target audience. Now the

only three types of posts I've seen consistently work for myself and others in AI are built in public type post which are aimed at building credibility around AI in your niche. Then we have authoritative posts which aim at

building authority around AI in your niche. And then personal posts that aim

niche. And then personal posts that aim at building trust and showing that you're human. Now what do I mean with uh

you're human. Now what do I mean with uh building in public type posts is post where you show valuable AI automations for your target audience. Now here you basically have two options. Video demos

or screenshots. Both can work incredibly well on LinkedIn right now. And these

types of post basically show that you can actually do and deliver on what you promise. They can also have a very

promise. They can also have a very strong conversion potential because you're showing them solutions and they can occasionally go viral. If you've

been on LinkedIn, you you might have seen the Nad screenshots with comment below and giveaways that can go extremely viral. Now, keep in mind that

extremely viral. Now, keep in mind that the majority of these comments tend to be AI automation builders, but it can definitely attract many business owners, too. So, giving away some of these

too. So, giving away some of these templates or part of templates can be a really good strategy because templates in general need to be customized. They

need to be made production ready. And if

a business tries them out themselves and they run into an error, you will be the first one they reach out to. And many of my first clients came uh through like that. Now Luke, for example, from

that. Now Luke, for example, from Accelerator has had multiple viral posts like this and booked more than 100 calls through these types of posts. Masai got

to 10K a month by posting content on legal AI and Jerier got his first client after two three weeks of posting. Now

later in this video, I show you how you can come up with ideas and get templates quickly for these types of posts. But

first, let me uh move to the second type of post, authoritative posts. These

posts are basically aimed at building some authority around AI in your niche.

And here I generally use uh three types of post. Now you don't have to use all

of post. Now you don't have to use all these these three. Um but the first one is industry specific AI insights. For

example, in my case around AI SEO in the age of AI search. Uh then I have quick playbooks that focus on solving common problems of your target audience with AI. And then the last one is case

AI. And then the last one is case studies where you can basically showcase customer results if you already have them. Now these types of posts I tend to

them. Now these types of posts I tend to use infographics, carousels and images which tend to work really well on LinkedIn. And later I'll show you how to

LinkedIn. And later I'll show you how to come up with ideas for these types of posts and the visuals fast. Now and the last content pillar are personal posts.

These focus basically on building trust and showing that you're human, right?

And all you do here is really you share lessons you've learned yourself or personal transformation around AI of course that your ICP could relate to.

Now I know this might feel a bit cringe in the beginning. it did for me, but it really does work. And really, that's it.

That's all the three types of post I use. And because I define the type of

use. And because I define the type of post, it becomes far easier to decide on topics. I generally just post one of

topics. I generally just post one of each of these a week. So, three a week.

And this is really all you need to do consistently to get results from LinkedIn. But how do you come up with

LinkedIn. But how do you come up with the topics for these posts and how do you actually write them? Now, to achieve that, you just need a system that you can repeat and repeat. And this is the system I use to consistently generate

LinkedIn posts in a couple of hours a week. And this is the same process I use

week. And this is the same process I use to also do newsletters and also partly uh in my YouTube content creation. Now

the first part of the process of course is ideation and I reiterate again it has to be helpful to your audience right that's the overarching principle. Sure

we can get a viral post but again that's not our goal. That's a vanity metric.

Our goal is to attract our ICP and our leads. So I've listed out a few easy

leads. So I've listed out a few easy ways for each of the content formats or content pillars on how to come up with ideas fast. Now, for building in public

ideas fast. Now, for building in public type posts, you want to share valuable automations that solve common problems for your niche with AI. Now, these to don't have to be real client builds or

extremely complex systems, right? You

can literally just show builds that uh show automations you've built for yourself. Of course, if you have

yourself. Of course, if you have customer builds, these can be great to show, but other ways to get uh templates quickly and easily are through AI communities. Of course, we have the NAN

communities. Of course, we have the NAN template library. There are loads of

template library. There are loads of templates out there that you can maybe adjust a bit, make them a bit more relevant to your target audience, but the key really is to not overengineer.

We want to make this quick and easy. And

these use cases don't have to be real client builds or production ready systems. Another thing you can do is share custom GPTs or prompts, really simple tools that you can build fast because the these are things businesses

can actually use, right? And if you're doing videos, you want to show the outcome first because many businesses don't understand or aren't necessarily interested in how the automation works in the back end in NAN. And that's what

I tend to do for example with my YouTube videos too. I first show the demo or the

videos too. I first show the demo or the outcome at the beginning and then I explain the automation at the end. Now

second for authoritative post the best source of ideas is to list your audience's biggest problems, right? And

then you try to get playbooks on how to solve them with AI. Now you can also look at specific AI news for your industry. For example, in my case, how

industry. For example, in my case, how AI is changing SEO. Of course, you can also take inspirations from sales calls or problems your your audience me mentions here. Or you can also take

mentions here. Or you can also take market statistics as an ideation source.

Now, for personal post, the easiest way to do this is by writing down lessons you're learning on a day-to-day basis that could potentially relate to your target audience. Now, you can also think

target audience. Now, you can also think of uh your past in terms of personal transformations along along your journey. Uh the way I do it is every

journey. Uh the way I do it is every morning I journal. And in my journal, I always reserve at least five minutes to think about lessons that I learned the day before, but also things that I mentioned to other people or maybe to

clients that seem to resonate with them, right? And usually I can come up with

right? And usually I can come up with like one or two of these lessons a day.

And soon you will have a database with lots of lessons which you can constantly draw inspiration from. Because the key to good content, even though we have automation and AI, is that it still has to come from your unique point of view,

right? From your unique insight. So all

right? From your unique insight. So all

you want in this first step is to have an initial idea, right? And that can literally be one or two or three sentences, no more, right? For example,

the idea here for me is if you want to start an AI business, focus on lead generation first before perfecting your AI automation skills. That's all all you need for now. Now, what you don't want to do from here is start writing the

post right away or using an automation uh because that's the quickest way to get overwhelmed uh get into writer's block or produce AI slop. Uh what you first want to do is write a draft. Now,

what is a draft? It's basically just a brain dump of everything you know about this topic. And this is going to be the

this topic. And this is going to be the base and the most important for us to get good quality LinkedIn posts also out of automation that actually sound unique and true to you. And I do this by uh

using whisperflow. I take 10 minutes to

using whisperflow. I take 10 minutes to just talk about all the ideas that I know about this topic uh to my computer and it's just a brain dump on everything I know about it. And then uh that that's

basically how I do it. This doesn't have to be structured. It's literally just a brain dump. just talk about everything

brain dump. just talk about everything you could possibly imagine around this topic. So that could look something like

topic. So that could look something like this. Could be longer, could be a bit

this. Could be longer, could be a bit shorter too. Um but just talk about

shorter too. Um but just talk about everything you know about it. And then

in the next step is you want to start picking a writing framework. Now uh

writing frameworks work really well because they're based on uh human psychology and that's really what all uh good LinkedIn creators use. Now there

are four main ones you can use. There

are more but these are the ones I tend to use which is PAS problem agitate solution BBA before bridge after CPF claim proof filter which is more for case studies and then we have IDA uh

attention interest desire action which is more for personal post because they're like story based frameworks.

Now, if you want to learn more about these uh frameworks, uh I have I have them also available in the free resources link in the description below if you want to read about it a little bit more. But basically, based on your

bit more. But basically, based on your idea, you pick one of these writing frameworks that makes most sense for this type of post. Now, once you have this, we can start using an automation.

Now, this is the tool I use. And again,

this one will be available in the free resources link in the description below.

And but basically we just take the you know uh draft and the idea we copy and paste that and the brain dump and we put it into uh the tool here right we paste

it in we select the writing frameworks in this case BAS and you add in your ICP your niche right your target audience now let's say for example mine is uh people

wanting to build an AI business in this case in an example post or two So that's why it could be good to do this once yourself first. So I just add

in one of my past example post if you have two examples even better. Um but

you can also of course always take a reference from some other creator you like right and then you just click generate post and it will generate three variations of LinkedIn post. So it has generated three uh LinkedIn post here.

You pick the one you like most. You can

see the LinkedIn post applied that framework that I selected of problem agitate solution. Right? So here we have

agitate solution. Right? So here we have the problem of course at the beginning.

95% of AI businesses fail before they ever deliver a single project. Right?

Here's the uncomfortable truth about starting an AI business where agitating the the the issue or the problem. Right?

You're spending months perfecting your automation skills, learning every new tool, building demo after demo, waiting until you're ready. But here's what actually happens. You never feel ready

actually happens. You never feel ready enough. You keep learning in isolation.

enough. You keep learning in isolation.

You have zero pipeline. You run out of runway. Your business dies before it

runway. Your business dies before it starts. Right? So it agitates the

starts. Right? So it agitates the problem. And here of course it comes

problem. And here of course it comes with the solution. Close deal first, figure out the rest later. Right? And

because I did a brain dump also with some past experiences, it makes it unique and uh uh from my point of view because for example, it takes a personal story here from my brain dump. When I

took my first AI project, I had no idea if I could deliver. I told the client I could anyway, right? So that's why that brain dump really works because it makes it unique to you and it uh brings in

personal stories and insights from yourself. Now, what we do want to do is

yourself. Now, what we do want to do is review and optimize this LinkedIn post.

Now, this is what most people skip, but is really going to make your LinkedIn content stand out. Now the first thing we want to optimize and review and check is the hook. Now the hook is really important on LinkedIn and it's the first

two sentences of your of your post. Now

why is it important? Because this is what's shown above the fold and it's what makes people want to read more, right? Click on the button, read more.

right? Click on the button, read more.

Now a good hook has three main characteristics. Is first of all

characteristics. Is first of all targeted to your ICP again in some way.

Second, it has to raise curiosity. And

third, it's a clear enough topic for people to know what it is about. So my

hook that that you saw does raise some curiosity. It does have a pretty uh

curiosity. It does have a pretty uh clear topic uh right and I do think it targets people um that want to start an AI business. But definitely it is

AI business. But definitely it is recommended to think for three four minutes to maybe come up with a better hook. Now there basically three types of

hook. Now there basically three types of hooks we can use. We have fact hooks, credibility hooks and statement hooks.

We also have question hooks but I'm not a huge fan of those on LinkedIn. Now

credibility hooks can be one of the most powerful ones but of course we don't always have that. So if you can add a credibility hook, then go and use that one. Right? For a fact hook, it has to

one. Right? For a fact hook, it has to be a surprising and interesting fact about the topic. It can't just be some generic uh well-known fact, right? And

then a statement hook has to be assertive and confident. So take again 3 4 minutes to think about an optimized hook for this post because it is really worth it. Right? The next step is to

worth it. Right? The next step is to review the body of the post. Now most of these best practices are already embedded into the prompt of the tool, but again it is good to review and optimize quickly. So check that what

optimize quickly. So check that what you're saying is always uh assertive and confident, right? Don't use words like I

confident, right? Don't use words like I think or I believe. Second, you always want to use active voice. Uh thirdly,

you want to replace objectives with numbers if you can. For example, here I say 95% of automation templates instead of most automation templates because this just tends to work well numbers on LinkedIn. And then of course you want to

LinkedIn. And then of course you want to break long sentences into short ones because again most people scan LinkedIn posts. So you have to make it easy for

posts. So you have to make it easy for them to read, right? So take any longer sentence uh or or word that is not necessary or redundant out. Right? And

lastly, just make sure that the post provides a clear benefit to your target audience. Again, just take a few minutes

audience. Again, just take a few minutes to actually review it. Now, lastly, you want to of course make sure you have a good call to action. Now, generally, uh there are two layers of call to actions.

First of all, you can have a lead magnet or a question. Now, if you can always try to add a lead magnet. This is how we capture engagement and potential emails, right? And that's why building in public

right? And that's why building in public uh type post with sharing templates can work so well. Uh but even with other type of posts, if there's an interesting article you found on it or some extra information, you can make this into a

lead magnet to capture email, right? You

can also reuse the same lead magnet over and over again. Um but it is really important, right? So there are two ways

important, right? So there are two ways to do it. We can go with the comment below of course, which can really help uh make our post go viral because a lot of people will be commenting. But keep

in mind, you do have to start sending, you know, DMs and answering these comments, uh, one by one. There are some automations you can use, but you have to be careful not to be blocked by LinkedIn if you send too many automated DMs,

right? Also, always add in a call to

right? Also, always add in a call to action in the DM after sending the lead magnet because you can get a lot of bookings in right from there. Now, if

you don't want to be manually sending out DMs, you have a second option. You

can just say that the link is in the first comment below, right? because

generally you don't want to add in links inside of the LinkedIn content because LinkedIn punishes um posts that direct to other website. And if you don't have a lead magnet, you could also ask a question to spark more comments, but I'm

not a huge fan of this because it rarely people actually answer those questions, right? And then the second part of your

right? And then the second part of your C CTA which you can always include is uh it can be templatized to is to just take the opportunity to make clear who you help and what you offer. Now that's it.

Then you should have a pretty well optimized uh LinkedIn post. And this

generally this whole process doesn't have to take longer than 20 to 30 minutes per post. Right? The last step of the process of course we have to make our post visual. Now for building in public type post I highly recommend doing a quick video if you can. It

doesn't have to be perfect but this could be really good because showing your face there uh builds trust while building credibility and can really lead to strong conversions. Of course the other option is just to uh share a

screenshot of naden. Now the screen recording tool I use and highly recommend is screen studio. uh really

easy to edit too, really easy to do and it looks very nice. It's only for Mac though, so if you're on Windows, you can also check out Dcript. Now, for the authoritative posts, infographics and carousels generally work best. Now, you

might not want to do infograph infographics when you just get started because this is going to take you a little bit of time and it's still hard to automate, right? You can still you can do some initial designs with V3 or

or nanobanana. Uh but generally they

or nanobanana. Uh but generally they include some spelling errors which can be be hard to get out, right? So at the moment I personally work with a designer who does my infographics but you can stick with carousels for now. Now the

three easiest ways or options you have to uh make carousels fast is either to use Canva template uh which you can just reuse over and over again. They have

some templates on infographics too but this will make it really easy. There's

also an app called love art where we can basically use AI to generate um carousels and we can actually edit the text that it generates. So this can be a bit faster. It's an interesting tool to

bit faster. It's an interesting tool to to explore. And if you have experience

to explore. And if you have experience with Figma, there are also some Figma community templates with carousels that you can easily adapt. Now, all you want to do in these carousels is really just list out some of the steps or the

playbooks mentioned in your post. You

don't have to overthink this. Uh, and at the last slide of your carousel, you always want to add in a call to action.

And again, that one can also be templatized, right? And then for

templatized, right? And then for personal post, you can just uh take some pictures of you working in random places in your office, in your house, maybe from different angles. You can also use this tool here, which I'll also make

sure to add in the free resources, is you just upload a picture of yourself and you add in the prompt of where you want

to be placed. So, for example, generate an image of this person working in Amsterdam.

And it will then place you in a different spot.

And then we get three options of me working in Amsterdam.

Looks pretty pretty good. Wouldn't be

able to tell that this is AI. I think

maybe this last one, but you can pick one. So that's it for the visuals. And

one. So that's it for the visuals. And

now uh the next step, and it might sound obvious, but having a good LinkedIn profile is really key, right? And you do want to spend an hour or two here to optimize it because potential leads are only going to book in if your profile is

professional and it clearly conveys who you help and what you do. Now the main things uh most potential leads are going to read are first of all your banner and second of all your your headline right now. Ideally in both the headline and

now. Ideally in both the headline and the banner you want to clearly call out the solutions you offer. In my case AI growth systems for SEO LinkedIn and newsletters. Now you want to also call

newsletters. Now you want to also call out your target audience. in my case, marketing agencies. And ideally, you

marketing agencies. And ideally, you also want to add in an outcome that these solutions offer to your target audience, right? In my case, scale

audience, right? In my case, scale faster. Now, if you're not 100% clear

faster. Now, if you're not 100% clear yet on your exact solution or your target audience yet, you can also keep this a bit broader. For example, I help SMBs grow revenue with AI automation.

But of course, the more specific you can get this, the better, right? But this is something that can evolve over time, and you can also change and adapt over time.

Now, then of course, you also want to have a professional but casual image.

Ideally, you're smiling with a colored background so you stand out a bit more.

And of course, you always want to add in that call to action because this is the one that will be clicked most on your profile. Now, the next thing is you want

profile. Now, the next thing is you want to add an about section. I see many people skip this or having really old ones. Uh now, some people do read this,

ones. Uh now, some people do read this, right? Again, remember this is your

right? Again, remember this is your landing page. So, in the first line,

landing page. So, in the first line, which is above the fold, you want to at least introduce yourself quickly. Uh

again, take the opportunity to call out who you help, what you do, and why.

Right? Same sort of setup as the headline and the banner. Now then you can add in a story with some accomplishments and proof if you have any. You can also go in more detail

any. You can also go in more detail about the offers and the outcomes they deliver. If you have multiple ICPS, you

deliver. If you have multiple ICPS, you can also add it in after. And if you have any other socials or websites, you can also add it in the end. Now the next section is really key, which many people overlook uh but actually gets one of the

highest click-through rates on a LinkedIn profile. You want to add in

LinkedIn profile. You want to add in call to actions with images on your profile in the featured section. So you

want to add in two featured posts uh with images. The first one is your main

with images. The first one is your main call to action which is most likely going to be book a call for to get this right and second what you can do is have a lead magnet right you can have some useful resource resource or some lead

magnet you've shared in the past that worked well some AI tool or template that is helpful to your target audience you can then again send them to a landing page or a newsletter tool uh

maybe you can use kit or Gumroads if you don't know uh where to set it up and this can really help you capture some initial leads. Now, lastly, you want to

initial leads. Now, lastly, you want to optimize the experience section. Very

common mistake I see too is not having a logo in your current business here because uh you haven't set up a LinkedIn business account. Take the time to set

business account. Take the time to set up a quick LinkedIn business account because if you don't have one, it's the easiest way for a business owner to tell that your company is not fully in operation yet or you're not professional

yet, right? So, take the time set up a

yet, right? So, take the time set up a company LinkedIn page just to have the logo there. And again, here, same thing

logo there. And again, here, same thing in the description. You want to take out take the opportunity to call out your target audience, your solution, and the outcome in the description. And again,

you want to add in the link to your main offer or CTA uh which can be simply just a calendarly to book in a call. Ideally,

you also want to optimize this for all your past experiences so it looks like a complete professional profile, right?

And the added benefit here is if you don't have much background experience yet, if you put some of these links and text, it will look like you have a lot more experience than you actually have.

Now, lastly, we can of course start using DMs to actively reach out to potential leads. Now, how do you do

potential leads. Now, how do you do that? First of all, I highly recommend

that? First of all, I highly recommend to do intentbased outreach, meaning uh now you're doing content, of course, and hopefully you're starting to get some engagement. What you can then uh start

engagement. What you can then uh start to do is reach out to people that have already shown some type of interest in your content, either through likes or comments or maybe they've sent you a connection request. Now, why? because

connection request. Now, why? because

the likelihood you're going to get answers is far higher from these people than sending complete cold DMs. Of course, that's another strategy, but that would be another video, right? So,

LinkedIn is pretty strict on messaging limits, especially when uh you're going to use automations. So, we want to make sure reach out to prospects that have actually shown engagement in order to get high response rates, right? And this

is generally why you don't have to think about this from at the start. First, you

want to focus on getting consistent on LinkedIn. But once you have it, what you

LinkedIn. But once you have it, what you can do is use a tool like triggery to automatically scrape all your post engagers or use an API like uni together with an NN automation um that scrapes

all these post engagages. Now before

trying to reach out to all of them, what you want to do is make sure to qualify and filter out your nonICPs, right? So

the people who are not potential customers and again in trigger file you can do this pretty easily. You can also build an automation around it in NAN that filter filters out your uh ICPS your non ICPS and then you can start

sending DMs. Now first I would recommend doing it manually just to see if you get any answers if your messages are good but if you want to do it you can do it through uni. Also there are tools like

through uni. Also there are tools like hey reach uh one of the most used platforms for LinkedIn outreach. Now the

key here is in the first connection request you never want to pitch right the only goal in a connection request is uh to make the connection right. So you

for example, you can mention uh the post they've engaged with. Uh and then in a follow-up message, the first message after that one, you still don't want to pitch, you want to open it up with a question to spark a potential

conversation, right? For for example,

conversation, right? For for example, have you done anything with AI automation yet? And then if they still

automation yet? And then if they still don't answer, you can send uh your last message and uh soft pitch your services.

But again, I wouldn't worry too much about DMing when you're just starting out. Focus on being consistent on the

out. Focus on being consistent on the LinkedIn content creation. Thank you so much for watching. Uh remember all the free resources that I mentioned are in the link in the description below. Uh if

you're interested in more help in building your AI business, you can also check out the my AI accelerator in the link in the description below. And if

you want access to our full LinkedIn solution which we sell to businesses too, uh you can also check out the yearly plan of my AI accelerator where we give it away to non-b businessiness