The Mom Who Mastered Claude: How To Build An Audience That Buys Using Claude Code (Step by Step!)

balancing between being a mom, content creation. It took about 24 to 48 hours

creation. It took about 24 to 48 hours for just one video versus right now I have about six different AI agent working under me. Only takes maybe an

hour a day. I grew my channel really fast. Like within a month, 200

fast. Like within a month, 200 subscribers to 10,000 subscribers. Now I

get paid 5.5K monthly retainer. I just

signed up another 3.5K sponsorship deal.

After watching this video, you can actually create the exact same system.

Sandy, this is where I wanted to begin because you've gone from 200 to over 12,000 subscribers in the last month using AI to help create your content.

And so where I wanted to begin, if someone watches this video to the end, what is the value that they will take from this conversation you and I are about to have?

That's a good question. the value

they're going to get if I if they watch this video until the end is they're going to have the exact system that I personally use to grow my channel for

200 subscribers to 12,000 subscribers right now. So the exact system that I

right now. So the exact system that I personally use, they're going to get the exact blueprint of how I did it and they can copy it after watching this video.

Yeah. You know, I because I I know that in your uh system you use Claude, you've used CL Claude code, Claude Co-work. Can

you just share with people what has been the outcome, the results you've got both in terms of saving time and also in terms of the content with

using AI in your content?

So, I've been a content creator since 2018. So, I grew my channel to 550K

2018. So, I grew my channel to 550K across three platforms, YouTube, Instagram, and Tik Tok. But my channel was so random. I taught Korean to

Spanish speakers. So, I'm like, what can

Spanish speakers. So, I'm like, what can I do? Okay, let me just go ahead and do

I do? Okay, let me just go ahead and do that. It was just too random to a point.

that. It was just too random to a point.

Um, I gave up to be honest because I did everything super manually. But not only that, I wasn't able to generate any money from it. So, I had that experience

in the past where I would say I kind of failed. Even though I grew my channel,

failed. Even though I grew my channel, well, before I grew my channel, I feel like I was a failure. But even though I grew my channel, I still feel like I was a failure. But specifically with AI this

a failure. But specifically with AI this time, it was a gamecher because I started my channel about five months ago, but I really deep dive into it about two months ago. started using

Claude and Claude co-work even Claude co-work or Claude code and I grew my channel really fast like within a month

200 subscribers to like you said 10,000 subscribers and that is because of claude code I I specifically use that a

lot and that really changed the whole thing this time now I have a client um and I get a lot of inbound lead people are coming to me asking if I can work

for them for their company. And also a lot of sponsorship deals. Like I've been I just signed up another 3.5K sponsorship deal. But for a beginner

sponsorship deal. But for a beginner that I just barely started, I'm happy with where I'm at. Um and to be really transparent, my client work is the SEO

automation business and I got paid $3,000 towards the beginning. Now I get paid 5.5K monthly retainer. And

honestly, I use claw code to automate the whole process. It only takes maybe an hour a day. Um, my client will not like this if they watch this, but what

can I say? Let's just So, to answer your question, it's been a game changer. This

time specifically is a lot different compared to back in 2018 when I started my content creation journey.

Yeah. You know what? and and Sydney as well. I was so excited for this

well. I was so excited for this conversation and I told you this when we spoke earlier, your story is so relatable I think to people in the sense

that yes, you're doing content now in the last few months, but the reason you quit was also because you had like struggled just balancing everything in

your life while trying to do content manually and like having children and a job and like all of these other commitments. And I think for the person

commitments. And I think for the person that's sitting at home listening to this, you feel that where it's like, okay, I have my job that I have to go to and I'm trying to like juggle making

this YouTube video or making this Instagram post and it can feel so like unmanageable and overwhelming. and

you're someone that's actually navigated that while still putting out highquality content that to your point is getting you leads in your business, brand deals

for your content, etc. And I just think it's such a cool thing.

Yeah. No, thank you. Thanks for saying that because uh for those of you who's listening, I have three kids that are seven years old, six years old, and two

years old, and they are wild. I'm not

just saying they're just one of those reading the book type of kids. No,

they're running everywhere. I lost them a couple of times. I had to like go everywhere to find them. They're wild

kids, right? They're not going to like it if they listen to this later. But

what can I say there?

But from that being said, I was just busy of being a mom. So, when I first started content creation journey back in 2018, that's after I had my first child,

two months after. I was a stay-home mom.

I got little depressed. Postpartum

depression is real and I had that and I I had to do something to get out of that life, right? Like I love having kids but

life, right? Like I love having kids but I just have to do something on my own.

That's when I started content creation journey. So I thought to myself, you

journey. So I thought to myself, you know what? How can I stand out? What is

know what? How can I stand out? What is

something that I'm doing different or what am I different compared to what others don't really have? Which was

language. Like I speak three languages.

That's how I started it. But the thing is even though I did start content creation journey, I felt even more trapped a little just because everything

was so manual balancing between being a mom content creation. I feel bad whenever I'm staying away from my kid, right? And I just got really overwhelmed

right? And I just got really overwhelmed to a point even though I grew my channel, I still didn't make enough money. And as soon as I was pregnant

money. And as soon as I was pregnant with my second son, giving labor after a year, I'm like, I'm done. I can't do this anymore. And this is kind of funny

this anymore. And this is kind of funny because I was reading a book for my son the other day, my two-year-old. Have you

ever heard heard of this book before?

Yeah, I think I read that as a kid.

Yeah.

Yeah. The hungry caterpillar. But the

caterpillar actually went into the cocoon phase, right? But this is where I was. I was just really depressed. So

was. I was just really depressed. So

before the caterpillar became butterfly, I just gave up. Like this is not what I can do. But I feel like right now where

can do. But I feel like right now where I'm at, so different. Because to be honest, with three kids juggling with full-time work and also client work, I

couldn't do any of this. I feel like I was going crazy until I learned how to manage or learn code, right? I'm not

affiliated by clot at all organic, but as soon as I learned how to use AI with my daily work, like my full-time job and also content creation, my client work, I

actually have more time now, which is surprising. So I feel like this where I

surprising. So I feel like this where I was I was really slow and I was only here for only couple of I would say about a month that's it before it was a two years before when I started content

creation journey but now it's only a month with AI and now I feel like I'm here finally with AI. So I thought to just share that with you guys. It's been

very helpful.

Yeah. No, it it resonates. And um we're going to get into your system and how you built it um and show people how to do it. But before we do, could you just

do it. But before we do, could you just take us behind the scenes for a second?

Because you mentioned that when you were doing content manually to a certain extent, like you felt trapped just in the amount of time that it would take and also balancing that with other

commitments. And so and and Claude code

commitments. And so and and Claude code has really been like a great unlock there in terms of getting you back time.

Can you just kind of compare and like contrast for people what it would look like making content uh manually in the

old way you were doing it versus what it looks like now like in terms of your operations. Just take us behind the

operations. Just take us behind the curtain for a second.

Yeah, that's a good question. So let me share that with numbers. I like numbers, statistics, the actual comparison. So

back in 2018, I had to do the research manually. What that means is download uh

manually. What that means is download uh another app, whatever you call it, cuz I manage Tik Tok and Instagram. So I had another account that I pretty much

follow every single competitor. I call

it another creator that are in similar niche and see what's popping out, what's an outlier video, what's actually working for them versus what's not working for them. Studying that manually

itself took such a long time. I would say about at least 14 to 16 hours before I actually come up with a good idea to publish

because when I first started, I just published random stuff. I'm like, how to say hi in Korean? you know, like one of those stuff. And I found out, dude, I'm

those stuff. And I found out, dude, I'm going to fail real, real bad. So, I just better try to copy other people's format. That's when I study other

format. That's when I study other people's format and I kind of copied the idea. One of my video pop up after that.

idea. One of my video pop up after that.

That's how I was able to grow my older channel. So, just that process alone 14

channel. So, just that process alone 14 to 16 hours, right? But after that, you actually have to record a video and I didn't really have a script. So even

recording took forever. So instead of recording for an hour, let's just say it took maybe 3 to four hours because I'm just rambling, talking a lot and just yapping.

So that's a lot. But after that, what happens is editing video took about 6 to 8 hours for me to edit the video. all

the process that I had um in the thumbnail is very crappy but also very manual process using Photoshop

about maybe 24 to 48 hours for just one video. So it took a long time that's why

video. So it took a long time that's why I was only able to produce maybe one video in 3 weeks because I was busy fulfilling my other work which is being

a full-time mom back then. I couldn't do that versus right now I have about six different AI agent working under me

right or working with me so just get the outlier video they do that and just today I got an email I get email every single day from AI saying that this video is popping up you got to learn

from this video and then this video is popping up this is the reason why this video is popping up so they got they get the outlier video which I can cover that a little bit um but they sent send me an

email. So I get an idea and after

email. So I get an idea and after getting an idea I click the button and I simply generate that content into my style because I don't want to just copy

and paste. I want to copy their format

and paste. I want to copy their format but I want to make that into my my own video with my own opinion. So AI

actually does that because AI knows me to this point like they know my channel, my audience, my voice. Just simply cop just click the button and I'll get the full script. That's it.

full script. That's it.

So simple. And after that, I get a thumbnail generator as well. So, I click the thumbnail generator. Again, it's

copying the format of what's working out there and changing into my own style.

You have to change a couple of times, but it's a lot faster compared to when I did it manually, which took about 2 hours, but now it only takes what, less than 10 minutes to do. So,

you know what? before we get into it cuz you mentioned you have like uh seven uh agents like working on different tasks for you. Can you talk about like your

for you. Can you talk about like your your first kind of light bulb moment with this system where you kind of that first agent that you created and it

almost like you saw the future in that moment of like okay cool this is what this could be and I'm actually going to commit uh more to it. Can you can you take us to that moment? So, before Sandy

gets into the AI content system that she created for you guys, I want to share an AI tool that I've been using for all of my design. It's called Gamma Imagine.

my design. It's called Gamma Imagine.

And I think about it as my AI design partner. And so, a few days ago, I

partner. And so, a few days ago, I wanted to create like a visual that I could use at the end of my Instagram reels. I didn't want to have to spend

reels. I didn't want to have to spend hours figuring out how to use a new tool and then not doing it that well and then going back to the drawing board. And so

I took the idea that I had, typed it into Gamma Imagine, and I just want you guys to see some of the stunning visuals that it managed to come up with. They're

pretty cool if I say so myself. And the

thing that I love about Gamma is that you can iterate on your ideas in the moment. You simply just type what

moment. You simply just type what changes you want to make and on the spot it makes those adjustments. And so if you're someone like me that hates that manual design process, I encourage you

to do what I did and try out Gamma Imagine, there's a link to use Gamma Imagine in the description of this episode. Thank you to Gamma for

episode. Thank you to Gamma for sponsoring the show. And let's get back to the episode.

I think every single person has felt that or even thought about that at least once, including myself. Like what if AI replaced me? And that's when I learned I

replaced me? And that's when I learned I need to build my personal brand. I need

to get back there and tell people who I am, where I stand, and what I'm good at.

And one of the ways was social media.

So, but again, back in 2018, it took forever. So, I had that fear of if I

forever. So, I had that fear of if I start again on top of my full-time job, three kids, I don't think I can make it.

So, I learned to kind of automate a lot of different things through Claude at first, right? But then I learned there's

first, right? But then I learned there's a thing called claude code. Like, what

is cloud code? Is that coding? I'm not

good at coding. That was my first thought. But as soon as I learned how

thought. But as soon as I learned how the claw code operates, which is super easy way in native language, we can tell AI agent to work on everything behind

us. It's pretty much like uh like a

us. It's pretty much like uh like a senior software engineer working for you and you're just telling them what to do.

That's how I see it. So my first project was automate social media account, but it was way too complicated. So it didn't really work. So I gave up. But in couple

really work. So I gave up. But in couple of weeks after creating social media post and then I just thought about what are some of the things that I do manually the AI can replace

to save time. Okay, this was the important part manual process the AI can do for me to save my time.

Yeah. You know, so so we're gonna we're gonna get into it. You're gonna share your screen. Um, as you do that, can you

your screen. Um, as you do that, can you also share with people I guess because especially if someone's listening and they're non-technical that they're not

used to using these tools, I think it can sound like incredibly complicated.

Even just the fact it says Claude code, you're like, "Oh god, I you you kind of you're like, I don't I don't do the coding day." Um,

coding day." Um, so in terms of getting started, can you just share with people how much like time and then also money I guess does it

cost to get started with this?

Yeah, that's a great point. H time

timewise, it's a little bit different depend where they are. But something

that I do want to tell the audience is that I am not technical at all. But this

is what I can promise people if you have a little bit of openness to AI and learning how to use it. It's going to be so easy. It's not going to be difficult

so easy. It's not going to be difficult at all. Um you're going to have some

at all. Um you're going to have some sort of huddles towards the beginning.

You have to learn the system, learn how to talk to AI. And when whenever you get the crappy result, you're thinking to yourself, h this is why I don't use AI.

But you can improve that. It it just takes a little bit of time. It took

about I started learning AI um December of last year. So to where I'm I'm at maybe four months even even that. So it

will take less than six months for you to master at AI. I'm not master at AI but I feel like I made couple apps through it and I automate my life through that. So you can get to that

through that. So you can get to that point for sure.

Yeah. It's powerful and and you're uh you're very reassuring. Um, you know what? Let's let's let's get into it.

what? Let's let's let's get into it.

What would you say uh someone wants to automate their content and do it in a way where they actually generate results, whether that's leads for their business, an audience that buys from

them. Uh what is the step one? Like

them. Uh what is the step one? Like

where do they begin?

So you asked me um you asked me another question. How much money does it cost?

question. How much money does it cost?

Right. So to answer your question to creating the whole content system, it says about $20 a month, but this is excluding the actual clot code. Um cloud

code you can start the very basic tier, but the tier that I'm at is 100 bucks a month. But let's go over the system. So

month. But let's go over the system. So

I have everything in here like the steps behind it and kind of explaining what are some of the reasons why we should be using this. But just think of this as

using this. But just think of this as like a GPS. This is exactly where I was the before, right? I wasn't really sure where to go. Like should I go with this

direction? I was so random column. I was

direction? I was so random column. I was

doing some cooking Korean food to like giving tour to soul to like anything just random that I can think of. That's

where I was hoping that something stick.

I was like ah hopefully it goes viral.

That's where I was before. But now I feel like I just stop guessing. I have

um some sort of guide because if this content is working for other people, it's going to work for me. That's where

I'm at. But again, we're not copying the whole thing. So, we're we are going to

whole thing. So, we're we are going to talk about that. Uh but before we talk about it, these are some of the tools that I'm going to mention throughout this video

and you're after watching this video, you can actually create the exact same system. Okay. So, can I share what I

system. Okay. So, can I share what I have first? So that might be helpful for

have first? So that might be helpful for people before I explain that.

Yeah. Perfect. So this is what I built just a couple days ago and it took about I would say one or two days for me to build it because this is from my past

experience. What really helped me and if

experience. What really helped me and if you're just starting out I would definitely get a personal brand deal before. Meaning, whenever you're

before. Meaning, whenever you're creating content, I don't want you to just create the random content because that can easily feel like a AI slop videos cuz I've been there. I I created

so many AI slot videos, I felt so horrible. I'm like, what am I even

horrible. I'm like, what am I even doing? I have no purpose. So, what's

doing? I have no purpose. So, what's

really the different differentiator like the main difference that you can do amongst others, especially with AI slot videos, is you have to build your

personal brand. You have to have

personal brand. You have to have intention behind creating content. So

you don't even have to use um this website. I mean I just put this for

website. I mean I just put this for free. Everybody can use it. But you

free. Everybody can use it. But you

don't have to. You can simply go to Claude and ask that. But if you're a beginner, I actually use this framework called ikiguai. So ikiguai is a Japanese

called ikiguai. So ikiguai is a Japanese Japanese concept for the well-being who you are. So you're finding yourself.

you are. So you're finding yourself.

That's what this is talking about. The

Harvard Business School recently did a study based on this icky guy framework.

This is pretty much talking about what do you really love to do, right? What

are what do you love? Let's just say I love teaching. I'm just saying something

love teaching. I'm just saying something very simple. So just to demonstrate this

very simple. So just to demonstrate this one for this video. What are you good at? I am good with learn. I'm good with

at? I am good with learn. I'm good with teaching. I'm just saying random stuff.

teaching. I'm just saying random stuff.

You know what are you really good at and passionate? Whenever you're answering

passionate? Whenever you're answering these questions, I always want you to go back to past 10 to 20 years and just think about your past experience instead

of just your job. What did you really enjoy to do? Right? That's based on your past experience when you're a teenager or when you're just graduating from college. What did you really enjoy to

college. What did you really enjoy to do? because that I feel like that's

do? because that I feel like that's where a lot of people were more genuine if that makes sense instead of being corrupted by society, right? You can

just be more yourself a little bit. The

world needs to learn. Yeah, go ahead.

I was going to say when people are giving their answers, I know purely for the demonstration, you're giving a very simple response. Would you recommend

simple response. Would you recommend that they actually go pretty detailed?

like are are you really sitting down and like really kind of typing out or even speaking out to your computer like AI um like going detailed into these answers to get the best response?

That's a really really good question Callum because I thought about this as well. This is my recommendation.

well. This is my recommendation.

If you are just starting out and you're a little bit lost not knowing what to do, you're like, I don't even know what kind of content I do. I am a realtor.

Like I know that. But instead of defining you with your job right now, I want you to really think about who you are. And in order for you to do that,

are. And in order for you to do that, this is what I recommend. Get a grab a notebook and a pen, you know, pen and a paper pretty much and go to a quiet place. Write down those questions that I

place. Write down those questions that I just barely asked you physically writing down. There is a power of physical

down. There is a power of physical physical like handwriting into something. There's I believe there's a

something. There's I believe there's a connection with brain and the actual hen moment writing moment or something. Um

but there is a power of doing everything back in the day analog back in the style instead of typing it. So that's my recommendation is get as detailed as possible. Come up with a couple

possible. Come up with a couple different examples that you had in the past like real scenarios that happened to you that change your life a little bit. Right? So you can just come up with

bit. Right? So you can just come up with that little bit and then what you need to do is actually typing all of that into AI. You can speak to AI, type to

into AI. You can speak to AI, type to AI, um but have AI get all the details.

So for the sake of this video, I type something very simple, but for you, you're going to write something long.

Okay. For AI to understand exactly who you are.

Yeah. No, I I think it's so great. And I

I love the the recommendation of actually like taking yourself out of your like usual space and sitting down somewhere intentionally with a notepad

and a pen and writing it out. And then

one of the things that I do is I use um and this is not a they don't sponsor the show, at least not yet, but I use uh Whisper Flow and I will speak to my

laptop and the AI will like dictate it out because I'm someone I prefer like speaking even then more than writing. Um

but I think the process that you outlined is like a great way to get that clarity 1,000%. Again, I don't want you to be

1,000%. Again, I don't want you to be another AI slot video and you can very easily to feel that way or look that way

if you have no intention. Right? So this

is the reason why this process that I'm telling you right now is getting the personal guidance, personal brand blueprint is very crucial.

What is the output that it's working on Sandy?

What is the output that this is working on right now?

Yeah.

Okay. the output that's working on right now the I'm actually building um the AI is building the blueprint. So I actually use Claude for this AI because Claude is

the best with personal branding. Um I

use different platforms. I use Perplexity Chat GPT and even Gemini they just sound way too AI to be honest.

Um they're just too nice. Like when I asked Chachi PT tell me about this and Chachi PT is like oh you know what that's a great idea you know just super positive all the time and I said be

critical and then they were like oh you know what this can do but actually that's a great idea. It just never gave me critics versus Claude was very sharp.

Claude is like hey I don't give a crap this is what it is you know type of vibe which I loved. That's why I wanted to use Claude for this personal branding

piece. But to go back to your question,

piece. But to go back to your question, it talks about the brand position. So,

pretty much when you're creating content, it's important to speak to your audience and brand positioning is very important for that because if you're just speaking to a lot of different

random people, Gemini is not going to recommend your video anymore. In 2026,

they changed the whole YouTube algorithm, especially this year because now AI is learning the algorithm instead of, you know, people manually doing it.

Meaning back in the day, I probably asked this too, my friends. I will come to my friends and say, "Hey, this is my channel. Can you subscribe?" You know,

channel. Can you subscribe?" You know, even my mom, family, can you do this for me? like but that's not working this

me? like but that's not working this year because if you do that let's just say my mom likes just watching Kdrama as an example and all of a sudden she's watching AI automation then what it does

is it's telling Gemini hey people who watch Kdrama they also like AI automation because of my mom right then what that means is whoever was is

watching Kdrama they're actually uh showing my content AI automation content to them and they don't even click it impression goes down and eventually I don't perform as well. So

what I'm trying to say is speaking to your audience directly is so important more than more so than any other years in the past. It's going to get even more important because AI is learning it

nowadays. Yeah, that's that's actually

nowadays. Yeah, that's that's actually really interesting and I and I didn't know that which is um it's like the intention piece like using AI with intention becomes more important because

it's like rather than just trying to hit any audience, it's like knowing exactly who your audience, your target customer buyer is is incredibly important so the

algorithm can then serve it directly to that person and more of that sort of person as well. Mhm. Yeah, that's that's very important. That's why knowing your

very important. That's why knowing your ideal customer avatar is very important.

Like I just came up with 30 to 50 year old professional. Obviously, if you put

old professional. Obviously, if you put more detail, this has got to be more detail, right? And your own brand voice

detail, right? And your own brand voice is very important too. But not only that is showing your content pillars. So

after getting the brand voice, yes, I know myself Sandy, what do I do? You

actually have to create content. That's

the next step. You have to I call it inside out method which means now you know yourself you have to present yourself outside to the outside world

through content. So it's giving the

through content. So it's giving the exact content pillars like these are the content that you can create that's going to resonate with your audience. That's

what this is talking about. Does that

make sense so far?

Yeah.

Okay. So, let's go back here. Um, and

I'll showcase what I built and then I'll go over exactly what those are with you.

Okay. Um, the content studio. Let's see.

So, this is what I built every single day. I actually have couple videos that

day. I actually have couple videos that I uh added here. I added Mr. Beast just to for those, you know, everyone everybody knows Mr. Beaks,

but let's just put Nate Herk. Um, who's

the other who's the other creator that you watch a lot, Colum, for you?

Let's do let's do earn your leisure.

So, this is what I'm seeing right now.

So, I'm going to copy their this right and then share this tab again. Add.

Perfect.

Save and refresh.

So what it does is now that on your leisure is also my outlier video.

Meaning if I want to mimic what they do, kind of see what kind of format that works, but then transfer everything into my own style, it's going to tell me what video is popping up versus what video is not popping up. And I'll tell you

exactly how I came up with the outlier score in about a minute, but you get the point. It's like the title pattern is

point. It's like the title pattern is really good with this. the thumbnail is is analyzing the thumbnail and also the hook after um AI kind of analyzing this

video. If you want to watch this, then

video. If you want to watch this, then you just click watch and then you can you can just see exactly what they did over here. But if you're like, I don't

over here. But if you're like, I don't have time to watch this, but I think this looks good. Then what you're going to do is just click this button right here, generate your own version. Okay?

And then AI is going to generate to your own version. Do you have any questions

own version. Do you have any questions so far?

Yeah. So, it's actually analyzing and giving you an assessment of why it thinks that this video was an outlier.

Correct. Why this is an outlier versus why this is not an outlier. Correct. So,

it AI is Go ahead. And then I was going to say and then from your using your personal brand blueprint, it can then

help you directly recreate something which is similar like it takes the those outlier elements but puts it in your own style.

That's that is the main difference right there because some people they're asking Sandy is that mean you're just copying what other people do? like you're

copying the format to be honest because I don't recommend being original in something. I do recommend being

something. I do recommend being authentic though. Okay, there's a main

authentic though. Okay, there's a main difference between being original and being authentic. If you are just pushing

being authentic. If you are just pushing for original, it's going to take forever. Remember the back to

forever. Remember the back to caterpillar and cocoon analogy that I put? You're going to stay in that cocoon

put? You're going to stay in that cocoon phase forever if you're trying to be original all the time. You're copying

what's actually working, their framework, but changing everything into your own style and then you become whatever original authentic from that perspective. That's exactly what I did

perspective. That's exactly what I did with all of my videos that popped out, you know, that were that went viral. I

just copied other people's format, but then put my own spin into it, my own explanation, my own thought. Um, and I got AI's help to do that. So

yeah, you know, it's actually it's like the the secret of content and it's something that I didn't know before I started doing this channel, but as we've grown

and as I've sp also spoken to like other big creators, the secret is that like everyone is doing this like everyone is looking at other people's videos that outperformed

in their niche and using certain elements in their own video so that they can get higher performers Like that is the formula like that is what people are doing.

Yeah. Exactly. That's what the YouTube strategists recommend um since you know 10 years ago 15 years ago and that's exactly what Mr. Beast does. Even the

top creator of YouTube he even look at other people other people's channel what's popping up and then he copies the idea change into his own style. That's

what he does. Again we're copying the format not the actual thing right. It's

it's such a good point and I'm going to I'm going to let you continue so we can we can go through the steps. Um, but you mentioned that the the bar for being a creator and like an influencer is

getting lower because of uh workflows and technologies like Claude code and what you can build with it. But the

interesting thing, I was just thinking about this as you were speaking, Sandy.

I think 99% of people that are doing content are not doing it in the way that you are and like using this workflow.

And so there's actually like a unique opportunity right now if you can use AI with intention to like build your brand in the way that you've done, which is

like pretty quickly. you've ended up getting clients off the back of it and uh without the time that you used to have to dedicate to it in the in the past.

Yeah. You know what that's very interesting you said that because I mentioned this earlier with you. It only

took about one or two days to build this app for me, right? But there's something missing missing piece that I didn't mention. including all the AI related

mention. including all the AI related videos out there. They just say, "Oh, only took what 24 days or five hours to for me to create this website." But

something that they never mention is their background and their story and their experience. Meaning, I've been a

their experience. Meaning, I've been a content creator since 2018. I know

what's working. I know what's not working. So, I had that in my brain. I

working. So, I had that in my brain. I

just spit it out to AI and AI built it for me. So that's the piece that I I

for me. So that's the piece that I I didn't mention which is your background is so different compared to other people's. So what you create is going to

people's. So what you create is going to different compared to others because of your knowledge. That is the main

your knowledge. That is the main differentiator. Yeah,

differentiator. Yeah, I think that's such a good point.

Mhm. Thank you. But going back to this, if you look at this, let's just say this is the first outlier video because Nate Herk is doing really well uh with this 100 hours of testing cloud code

anti-gravity. Let's just say I want to

anti-gravity. Let's just say I want to do this into my own style. Then you

click the generate your own version and AI is going to think about this. What is

doing is again there is a seven sevenstep hook analogy that I put over here the framework and I came up with that framework after studying for you

know days, months and years of how other people use it. The hook I just came up with like the hook analogy of you know what you have to have a good the first

sentence when you first start your YouTube content you know this column right for yourself too you have to have something appealing and after that you have to have authority like who are you

like telling who you are to the audience and then you're promising the audience if you stay until you and I did this earlier too it's like if you stay watch this you're going to get this and then

pretty much I'm sure you're going to do something like what I show you at uh during this process, you're going to put that towards the beginning so it sounds interesting, right? So most people do

interesting, right? So most people do that. YouTubers, they think the same. Um

that. YouTubers, they think the same. Um

but for people who's just starting out, they don't know and they just always start with, "Hi, I'm Sandy." And then this is me. We're going to talk about this and just sounds so boring to be

honest. I was there. I've been there. I

honest. I was there. I've been there. I

even this like little heart Korean things like, "Hey, love you." I was like, "What? What? What was I doing?"

like, "What? What? What was I doing?"

just like what was I doing? So this this framework right here is AI is exactly telling you you should be talking about

this so that your content can pop up right but you're using framework of what's actually worked. So combining

your framework and uh other creators framework together and see what's actually working. Does that make sense?

actually working. Does that make sense?

Yeah. And and that was like a it's funny that you say that because it was a learning for me as well. there's

actually like a a structure of content where uh you hook and like keep people's attention. And so like in the beginning,

attention. And so like in the beginning, we don't think about it like that. We're

just like we just have this message that we want to share, but it's much more effective if you can kind of have it within this structure that you outlined.

And I the AI can actually help take your idea you from the idea to like it's actually structured um in the right way that you keep people's attention

100%. You have to have a structure you

100%. You have to have a structure you have to have a system. If you don't have a system when it comes to creating content most people fail because of that

and I failed because of that. Meaning if

you are random each time you create content, including the time amount of time that you spend, it's very easy to get overwhelmed, right? And it's very easy to for you to

right? And it's very easy to for you to give up because the result you're going to get is not similar. And that's where a lot of people get frustrated. Like

myself back in 2018, I spent eight hours to create five minute content. And if I only got, I don't know, like 300 views as an example, instead of being

grateful, I compare myself with my older video and say, I hit,000 views. Why am I only hitting 300 views and I spend 8 hours to editing this video? And you get

frustrated and you just give up, right?

But if you learned what other people are actually doing and then learn their strategy, learn their framework, copy that, you're going to get somewhat similar result. not and not as much as

similar result. not and not as much as others but somewhat similar that's going to help you but not only that you save so much time so you're not overwhelmed right that's the beauty of AI you save

time you know one one thing I I wanted to ask you because you mentioned in 2018 when you were doing content and you were getting like followers and views but you

weren't making like much money off the back of those followers and views and then if we contrast that with like your recent experience like you recently closed a brand deal for 3,000.

Congratulations on that.

Um, you're getting like SEO clients for your business.

I guess what would you owe that difference to?

Because I think that there's a lot of people even that are listening that are like, I don't necessarily care about getting the most followers or the most views, but I do want to get leads for my

business or inbound or brand deals or like they want to make money from the content they're producing. And so what is it that I guess what is the difference in terms of the content that

you're putting out?

So the main difference between 2018 and right now 2026 is I only did one step of eeky guy back

in 2018 which is what am I good at?

That's the only thing that I focused on.

I didn't necessarily focused on what does the world need? What does the world willing to pay me? I didn't focus on that part. Right? I only focus on how

that part. Right? I only focus on how can I stand out. That's why when you're starting out, that personal blueprint guide is so important because without knowing who you are, what you're good

at, but also what the world what the world is willing to pay you and what the world actually needs, that two-piece, you're not going to be as successful.

And if you're like me, you're like, I don't need a huge follower. I just want to generate money. I want to have a lead that will that I want to have a lead or followers that are willing to buy my

services, my product. You have to have that personal blueprint and then eventually this the whole system will guide you to there. I did the exact same thing. I knew where I wanted to go,

thing. I knew where I wanted to go, which is related to AI strategies for content creation since I've been doing content for a while. I I think that point that you make about it's the it's

the intersection of the two of like what you love and then also what the world needs. And I think the mistake the trap

needs. And I think the mistake the trap that I fell into that I see a lot of other people especially when they're starting out with content they they do one or the other. So they either go all the way into like it's what you love.

It's like the creative like it's like the artist. like it's like I just talk

the artist. like it's like I just talk about what I love and it doesn't really resonate or there's no like uh you can't monetize it because no one's really

wants that or they go completely into what the world wants um or like where there's demand and then they can't be consistent because it's like they don't really care about it so it feels like

this chore to create it. Um, and so it's like that there's that perfect intersection in the middle of like what you love and what you care to talk about and then also what the world needs. And

in that intersection is like this uh powerful personal brand.

Yeah, I love that cuz I I sometimes think about Picasso the artist, right?

The really famous Picasso. Like wouldn't

that be nice if he got paid when he was alive? Like he got famous after he died

alive? Like he got famous after he died and I don't want that life. I want to get paid while I'm alive.

Like we all got to live. And so that's very important um section right there.

You got to do what you love, what you're good at, but also find what the world needs and what they're willing to pay.

So that's that's you need to find it.

Nobody can answer that for you. That's

the beauty of it of this because that's how you can differentiate yourself with anybody else. It's the story that

anybody else. It's the story that differentiate you versus other people.

And what AI doesn't have is the story, right? So that's very important that you

right? So that's very important that you train your AI who you are, what your story is behind this. Does that make sense?

Yeah, it does. Let's go to the let's go to the next next step.

Yeah. So I love that. So here's the script now. Um it came up with a title.

script now. Um it came up with a title.

It's like I testify AI coding tools for non techies. Obviously, you can change

non techies. Obviously, you can change your title as well, but then just it came with the title and as well as the seven different hooks right here like we talked about the pattern interruption,

the hook and the mirror to viewers, which is you're recognizing the viewer.

You're speaking directly to the audience. That's the framework that we

audience. That's the framework that we talked about. And also reveal the

talked about. And also reveal the opportunity like, hey, this is what nobody's telling you, but if you watch this, you're going to learn this. Sounds

familiar right?

exposing the gaps which is creating the curiosity and promise the transportation for them. If you I promise if you do

for them. If you I promise if you do this you're going to change it's going to change your life type of thing. Um

and authority who am I and then you transition into the next one. And here

is the body. But this is good. But

what's what gets really interesting is if you click action you can actually open the teleprompter.

And this is going to save so much time because back then what I had to do is I had to manually copy all the teleprompter and then like even analyzing what I'm going I'm going to

say and all that. But this has all of this right here. So it's easy for me to look at it while I'm recording a video.

This this is exactly what I do. Um let

me actually share a couple channels.

Give me one second.

There are a couple videos that I uploaded over here. Do you see my Yeah, you see it. So, this video right here, you know, 32K view in a month. And this

is when I only had 200 subscribers. 32K

for 200 subscriber is a lot. And 85. And

then I share a couple screens. This one,

cloud code concept, learning about cloud code update, app design, what's the best AI? This one I use exactly this method

AI? This one I use exactly this method right here. All of this I read the

right here. All of this I read the teleprompter the AI created for me into my own spin. Not only that,

what if I want to um let's see what if I want to screen share to the viewer, right? Just like kind of how I'm doing

right? Just like kind of how I'm doing right now. It also has the screen share

right now. It also has the screen share one just created for you. You can change this into your own style. This is my style. I like brown. I like something

style. I like brown. I like something simple. A little animation here and then

simple. A little animation here and then examples. You can change this into your

examples. You can change this into your own style obviously, which I'll walk you through how you can do that for yourself. But this is so much easier. So

yourself. But this is so much easier. So

instead of doing manually on Canva trying to figure this out all at once.

So this alone saves so much time. And

that's also exactly what I did with my channels over here. Anytime when you have screen share, I just ask claw code to make something for me. That's what it is.

Yeah. You know, so so you mentioned that um you actually used the the teleprompter and the screen share to you use this exact process to create some of

your most popular video videos that have got tens of thousands. Uh the biggest one on your channel has 85,000 views and you had a few hundred subscribers at the

time. Um, I'm curious though if you take

time. Um, I'm curious though if you take us behind the scenes because we saw that uh AI like Claude came up with the kind

of the script and the outline based on that outlier performing video.

Did you go directly from what Claude gave you to the final, I guess, video

script that you uh read out or was there like a layer or a step in between of how you got to like the final uh version?

Yeah, that that's a really good question right there. So, this specific video

right there. So, this specific video right here, so yes and no. The reason

why I say yes and no is this these two I was just building the content AI system right here. Honestly, I I did everything

right here. Honestly, I I did everything live in this video, the content on autopilot video. And while I was

autopilot video. And while I was building that, I was like, "Oh, this is actually really really good. I'm going

to use this." So, I used it for this one Claude 23 concept as well as Claude 2.0 and this one as well as well as this. I

didn't use this for clawed website because I created this specific video based on the comment what people actually needed. So that's another thing

actually needed. So that's another thing when people are commenting on your channel they can they always say Sandy this is good but I wish we had this feature I wish you explain more about

this. So that's the reason why I created

this. So that's the reason why I created this video specifically which I didn't really use claude a lot for this but this specific things uh teaching about

claude concept cl point um clot code 2.0 know this is specifically from the framework that I use which is finding outlier video transforming into my own

style and my audience is nontechnical people like myself so I had to explain something really simple so AI just came up with a couple different analogy and when you're looking at the comment they

said oh you explain really easily simple term that's because I asked the AI exactly how to create something like that you know come up with a content

like that so yes and no mhm You're using the interesting, yes, you can look at other people's outlier videos. You can also look at

outlier videos. You can also look at your own ones and then use that as inspiration for the next video. And then

you can also use the comments from people to then give that back to the AI and kind of get in this conversation to come to like the perfect

final script that's also kind of addressing people's specific concerns or questions that they've had from past videos.

Yes. Yes. I think comment is one of the best way that you can find uh different great ideas. So my own comment not only

great ideas. So my own comment not only that people commenting in my channel but also I go to my other creator's channel my in my niche and read their comment.

So when I got this website idea I actually got this idea from another creator and I found out this creator and amongst other creators don't really talk

about how can they actually make money using this method. So that's how I was able to get this idea. It's like you know what if you don't really know how

to make money using clawed website. Let

me teach you. And that's I I believe that's the one of the reasons why actually it's this video right here. I

believe that's actually one of the reasons why my video popped up. Um and

then it has 8 what 98.2 outlier score in here is because I talked about that. And

if you look at any other videos in the past, I only had what 500 views, 300 views. Um, it was even even lower before

views. Um, it was even even lower before then. Only like 20 views, 30 views, and

then. Only like 20 views, 30 views, and then this video just popped up because I found that opportunity to grow, right?

That's the important piece. You find the gap.

Yeah. Can can you explain the the outlier score for someone that might not be familiar with like the significance of that? Can you explain that?

of that? Can you explain that?

Yeah, sure. Let me actually go over here.

So, every single platform has a different outlier score, but pretty much what this is talking about is based on the channel and based on the videos that

you created in the past, is your video a lot better? Like, do you have a higher

lot better? Like, do you have a higher view number, right? Are people more clicking your video like impression and then the click through um click-through

rate? So pretty much are people clicking

rate? So pretty much are people clicking your video versus any other video? So as

an example, when I first published my video right here, I only had like 150 views, 100, you know, like 100 views more or less. But then this video right here, it popped up. That's why my

outlier score is a little bit higher because they they're saying to YouTube, hey, Sandy, this video about don't learn nan in 2026 is actually people are clicking. they're more interested in

clicking. they're more interested in watching this versus any other uh videos that she has. In average, she's actually doing a lot better, right? So, it's

average uh your content, right? And then

versus what this is doing on average and if times by 100. That's what it is.

That's how you get this outlier score.

Yeah, it's really useful. You know,

before you go on, I think a lot of people have fear about creating like an AI slop or AI taking too much of their content. So, I guess I'm just curious

content. So, I guess I'm just curious how you get to the how you know it's time to like, okay, now I'm ready to record and it's going to be higherforming, not AI slop.

Yeah, 100%. So for people who is just starting out, I think the biggest thing the biggest challenge that they they have right now because they are not even the caterpillar phase. They're probably

in cocoon phase not knowing everything's dark and not knowing where to go. But

for them um publishing more content is better because now they're they don't even know where they stand. They don't

even have a lot of followers or if they have little followers but they feel stuck. I want you to just publish more

stuck. I want you to just publish more content. The reason why I'm saying that

content. The reason why I'm saying that is because this formula right here, just doing what they have over here, um, open the screen share and then just kind of

reading it and then putting into your own spin. This will do. Uh, just kind of

own spin. This will do. Uh, just kind of open this and putting into your own words into your spin. This will be just perfect for them just to get started, right? Because I think the faster they

right? Because I think the faster they put out the content, they learn more from doing that and they can change into their own style. But people like me or

you and um who kind of has their own voice now and then they know what their audience wants and they don't want to use the exact thing over here. What they

what I recommend to do is save this as PDF PDF and then give this to AI and then change your into own style. It's

like, "Hey AI, hey Claude, I like the complicity level, the C over here, but I wish you can change this into a little bit more easier term for me to explain to my audience." That's where I'm at

right now. I get AI's help to generate

right now. I get AI's help to generate the big format and then I kind of personalize it even more even more detail so that um I can talk to my

audience straight, right? So it doesn't feel like two AI. Yeah,

that's interesting. So, it's not you like manually rewriting what AI has given you. It's more that you're using

given you. It's more that you're using AI and teaching AI how you personally like to write. Like you're educating it so that it can write the content. And I

guess that's saving you more time down the line versus like rewriting each individual thing that it gives you.

Correct. That's why uh when you go back to the personal branding piece, you asked me a really good question. Can I

just be simple or should I write as much as possible? My recommendation was

as possible? My recommendation was writing as much as possible because the more you teach AI who you are, the better it's going to write to your own

style and that's how you can differentiate yourself amongst any other AI slot videos talking about the same stuff.

Yeah.

Okay. Interesting. Interesting. Okay.

What's the what's the next what's the next step?

All right. When it comes to AI tools, I just really don't like um having I really don't like it whenever I have to use multiple different tools. I feel

really behind whenever there's a new videos talking about learn this tool, it's perfect for this, learn this, perfect for this. But not only that, actually having to subscribe and go to

here and there. It just I feel like I was creating a system to for me to become ADHD. That's how I felt, right?

become ADHD. That's how I felt, right?

So instead of in that I just put everything into one place. I'm using

Nano Banana Pro. I had claw code put Nano Banana Pro in here. So this is a thumbnail version right here. So again,

you wrote the script and then you have all the teleprompter that you can have screen share. And this is what AI

screen share. And this is what AI recommend to do. So this is what Nate had for his thumbnail like claw code and this. And my recommendation is putting

this. And my recommendation is putting your face. But this is not my face. Um,

your face. But this is not my face. Um,

AI doesn't know my face just yet, but do you see it? I is using kind of similar but not the exact same because again, you're copying the format. You're not

copying exactly the same thing because if you were to put the exact same thumbnail as Nate, then people are going to say, I think I saw that thumbnail.

You know, that's when people become a copycat.

But you're copying the format. If you

don't like some of it, it's like, nah, she looks way too fake. Let's just

change it. You can change adjust the prompt over here and generate again. So

this is what I created with what I came up with because again I don't want to go to another platform and then do this and here that's just too overwhelming. So I

just put everything in one place. Yeah.

Yeah. That's actually that's really interesting. So those those videos that

interesting. So those those videos that you mentioned like the uh the the clawude like concept like the websites um the highest performing video that was

on your channel about like how to automate your system the thumbnails on those videos and I guess someone could do the same on like if they wanted to have thumbnails for their Instagram like

reals or whatever those were generated using AI. was thumbnail generated using

using AI. was thumbnail generated using Okay, I want to make sure I understood your question correctly. Are you talking about this thumbnails? My thumbnails

that I have are this generated using AI.

Is that your question?

Yeah.

Yes. The answer is yes.

Yeah.

That's pretty amazing that we're at that point that you can you can use AI.

Yeah. It only took maybe u maximum 20 minutes before my channel. But all of this is um Adobe Photoshop and it took

hours, believe it or not.

And that was you manually trying to do it. And if you And if you go if you go

it. And if you And if you go if you go to your your Sandy Lee AI, like all of this, these look all professionally made.

Mhm. And I use Nana Banana Bro.

Yeah. People spend thousands of dollars to to make thumbnails that look like this.

Yeah. Exactly. And some of it I again copied the framework of what it worked but then changed into my own style and some of it I just had it straight from Canva. It's like this is the framework

Canva. It's like this is the framework they had. That's why I didn't I don't

they had. That's why I didn't I don't think I performed really well because I didn't have a reference. Having a

reference is so important especially if you want to grow your channel. Again

this is what I was talking about being original and being authentic. You can be authent as authentic as you want and need and you should be authentic. But

being original, I don't know if you look at this is I'm the proof. If you're

original right here and this one right here, you're not going to perform as well. I was super original. Just my face

well. I was super original. Just my face over here, I didn't perform as well.

This one where it popped up, this one, I wasn't being original. I just put into my own

being original. I just put into my own spin. I I have multiple other people

spin. I I have multiple other people talking about cloud website, but what they didn't talk about is how to sell AI website. So, I just put my own spin into

website. So, I just put my own spin into it.

Yeah. It's this balance between like science and art, right? Like it's like this balance between being like an artist that you're creating. That's the

authenticity. That's putting your own spin, but then the science is knowing what's working right now. And it's like when you get that balance right, you have really high performing content.

100%. And there's something that a lot of people are kid missing. They all talk about YouTube algorithm, right? It's

like I want I want to make sure algorithm pushes me. So as an example like Nick Sarrive, uh he's one of the guys that I follow in AI niche and I have a lot of friends who follows him.

But then my friend come to me and say, "Hey Sandy, your ch your video just popped onto my feed. What?" Like you're a YouTuber now. And that was pretty cool to see because whoever is watching his

channel, they're also YouTube is also suggesting my channel to them. So that

was actually a cool connection for me to make.

Yeah.

Yeah, that is cool. You know, so with the with the thumbnails cuz you mentioned that um it took you about 20 minutes to make these. Can you explain

to people what is happening in that 20 minutes? cuz to me that signals the

minutes? cuz to me that signals the first thing that the like nano banana gives you is not necessarily the thumbnail you're using. I'm assuming

that you're going like back and forth to get to the uh you're giving it feedback and then it's giving you a new output to get to the final one. What is that process?

So let's go back here again as an example. Let's just say I want to do cloud code website.

So it's like, okay, this video seems like they're doing well. He has 8,000 subscribers. Let's do popular video.

subscribers. Let's do popular video.

This is actually one of the one of the outlier video that I got my idea from.

So if you have the Vid IQ Chrome extension, this is all I watch. See if

this video is popping up or not, right?

This is the outlier video. And you just click this thumbnail and download it.

And after you download this thumbnail, you go to um Gemini. You go to Gemini and then open Nano Banana Pro. Okay,

this is where the Gemini is at. Like you

just click gemini.google.com

and you just copy the thumbnail that you just barely had. And what I will do is I'll put my picture right next to it and say this one right here. It says no code

website. So instead of putting no code

website. So instead of putting no code website, I want to put um I want to put something different. And instead of his

something different. And instead of his website that he created, I want to put my website that I created.

That's how I came up with this right here. So from his website style, claude

here. So from his website style, claude code actually made this. So instead of putting um no code website, I put cloud website. Do you see that? And this is

website. Do you see that? And this is the website that I actually built right here that has, you know, New Balance just to demonstrate how cloud code can

do. And I just put it over here and I

do. And I just put it over here and I put my face. So this is very different compared to his um compared to this one right here. Very different. But I copied

right here. Very different. But I copied a format that works because if you look at this, he emphasized website over here. He emphasized claude. And not only

here. He emphasized claude. And not only that, he actually put the website that he put in the background. So I copied the format and then just put my own spin into it. M. And so were you actually you

into it. M. And so were you actually you put the image I guess of yourself in there. Like even the New Balance thing I

there. Like even the New Balance thing I guess you instructed it to put like a like a laptop and all of that. That was

how all of that kind of came together.

Mhm. Yeah. That's exactly how I did it just here in Gemini. I had to go back and forth a couple times. But while I was doing that, I'm like, you know, there's got to be easier way to do this.

So that's how I came up with just putting over here, putting a thumbnail.

And again, this is not perfect. You're

going to get non-perfect one at first and you're going to keep changing. It's

like I don't really like this. Change

this into this and I wish there's a clawed uh just like this. I wish there's a claw little emoji whatever behind this. And you keep asking AI to revise

this. And you keep asking AI to revise and change into the thumbnail that you really desire.

Yeah. And you would say Nano Banana Pro is the best because I know there's so many like AI tools and I think that's one of the things that kind of um like

scares people in this in this like the AI landscape is there's so many tools that do similar things you know there's so many tools that can do like image generation but for you on the thumbnails

it's been going on Gemini and Nano Banana Nano Banana Pro has been the most effective. Mhm. That's Yeah, I would say

effective. Mhm. That's Yeah, I would say yes. If you were to do something, start

yes. If you were to do something, start from scratch being very original. So, if

you have a poor packaging, which is thumbnail, title, and the hook, your video is not going to pop up. It doesn't

matter how good your video is, people if people are not clicking your video, it's not going to get there. So, that's the reason why even um I think Mr. Beast has

his own video thumbnail studio, you know, because he knows the importance of video thumbnail. But going back to your

video thumbnail. But going back to your question, Nano Banana Pro is the best one if you are trying to copy the format of other people and then mixing into

your own spin. It's it's I've seen the most and the best result out of changing into your own style from the original.

Yeah, that's interesting. That's

interesting. I'm going to I'm going to start using that. That's actually a really good insight.

Yeah, you should or you should have your team use it or whatever and use it and then see how it goes. Um, and make sure to use your own like real face because

if you use like a fake picture, then it can it can look very AIish. So,

make sure when you're doing that instead of changing the pose like this, right?

Then it can look very AI. Then you just actually do the pose and just have them change into transparent background and actually use your picture because that's

when you can tell this is AI versus oh I don't even know is this AI? Yeah. Uhhuh.

Yeah. That's interesting. Okay. That's

really good.

So having a system is very important.

And if you want to study your competitor like who's the other one that you look at a lot? Do you look at diary of CEO by any chance or no?

Yeah. Or you don't really look or what about the other guy earn your you look at this channel more ear or like I don't know like J Shetty the CEO there's so many J you could do

Jetty okay sure gotcha I think this is his YouTube so let's analyze it oh maybe I should put dot

there you go he had a J sherry podcast dot so the other thing that I like to do is I like to look at I don't want to say competitor but then they are kind of but

they're a good competitor because if your audience is watching their channel that means YouTube is also going to push your channels because especially if you're in a similar niche and your audience is watching their channel of

that similar topic you should also talk about that. So look at the competitor

about that. So look at the competitor over here J Shett's video the secret reveal. This one is super viral. He only

reveal. This one is super viral. He only

posted four days ago and um this one went really viral. be a super communicator. Apparently, people really

communicator. Apparently, people really like to watch that. Shorts, I don't really count that. Um, but this one is just average. Parents get this wrong.

just average. Parents get this wrong.

You know, I guess most people are not really into talk listening to that, but it's not bad. But you get the point.

You're kind of analyzing people's uh channel and see what's working and what's not working and you can watch it, see, and figure that out. Now if you want to go one step further like you

talked about let's just say you have your team but then you want them to really analyze really well right then you can go to cloud code and have that um your own experience your knowledge

and put that into cloud code and it will do it for you so as an example if your team actually analyze not only uh let's just pretend they're analyzing their

intro jetted intro I don't have it in here but you can feed the clock code and then have clock code personalize it where it can break down JS Shed's intro

where you can you can copy the format next time, right? So yeah, that's one thing that you can do. You can

definitely personalize it. But one other feature that I do want to mention, I think this is very important for most people.

The purpose of creating content is for you to make money. Okay, I'm not going to lie. I'm not going to be one of those

to lie. I'm not going to be one of those people. It's like, "Oh, you do do good

people. It's like, "Oh, you do do good for the world." Yeah, yeah, you should.

you should do good for the world, but you also need to make money to serve other people. Like if you're hungry, how

other people. Like if you're hungry, how would you serve others? That's my

standpoint. So, it's very important for you to make money. And whenever you're creating authentic content, um not original, I say authentic, so not

authentic content. You can make money.

authentic content. You can make money.

People are going to you're going to get so many inbound. I even I as a 12,000 subscribers which is not huge account I get so many subscriber or I get so many sponsorship emails every day which I

don't know if they're all legit but you know I get so many emails and also people who are wanting me to actually work for them. They're like Sandy can you actually do this for my company? Can

you do this? I get a lot of inbound but it's going to take it's going to get there. Remember the cocoon phase from

there. Remember the cocoon phase from Caterpillar? you're gonna you're gonna

Caterpillar? you're gonna you're gonna feel like I'm stuck a little. So when

you're there, what you can do is you can do outbound as well. So I call it inbound outbound method. One of the best way to do it is whenever you're creating content for your YouTube channel, just

paste it here. So I'll just give you an example. Let's just say I want to paste

example. Let's just say I want to paste this one.

Sorry. I want to paste this YouTube um link over here. So I'm going to copy the link. So, you took one of your videos

link. So, you took one of your videos and you p took the link.

Yeah, you can take other people's videos as well, but it's not going to sound as authentic, right? Because you have to

authentic, right? Because you have to have your own spin into it. That's why I like to put my own video in it and then I'm going to focus on six different angles for LinkedIn. The reason why I

chose LinkedIn versus Instagram is because I feel like Instagram, a lot of people hang out for fun, but LinkedIn is a lot of people hang out for fun for

work. if that makes sense. So, a lot of

work. if that makes sense. So, a lot of yeah, a lot of business owner, decision makers, they hang out there. Some

companies, they allow you to be on LinkedIn um because they think that's workrelated, which is true. That's why I want to grow my LinkedIn channel. This

is the challenge that I personally have to see is inbound out outbound method work, which I think that's going to work. And I've seen other people do that

work. And I've seen other people do that that's been really successful that has little followings even. So, if you're just starting out, use this inbound outbound method.

And and to be clear, the inbound outbound method is essentially you take LinkedIn, which is the platform where, to your point, that's where, you know,

chief marketing officers or people that are like senior in companies and control like marketing budgets or, you know, uh they'd want to work with you. Uh they

want to be like a client for your business. You post on LinkedIn and build

business. You post on LinkedIn and build a following there, but you're using in order to post on LinkedIn, you're just using the content that you've already produced for

YouTube. And this AI system will produce

YouTube. And this AI system will produce content for LinkedIn. You grow your following on LinkedIn and then that actually is what brings this inbound

leads to your business.

Both. Yes. Correct. I love that.

Inbound, outbound. Inbound leads can come through anywhere, especially your email, right? People are going to send

email, right? People are going to send you email for that. But this LinkedIn strategy is a little bit more of both inbound and outbound. More so outbound than inbound because if you're just

starting out, you probably have not many followers on neither platform, nor YouTube, nor LinkedIn. But LinkedIn, I feel like it's a little bit faster for you to grow, a little bit easier for you

to grow. There is a system behind this.

to grow. There is a system behind this.

um YouTube it can take a little bit longer. That's the reason why I'm saying

longer. That's the reason why I'm saying if you are in that cocoon phase, you don't really know where to go next, but you have to earn money right away, then use this outbound method using LinkedIn.

However, if you're putting so much time creating content on YouTube, let's just say you have a full-time job or or if you're full-time parent, um you don't really have a lot of time. So you don't

especially you don't if you don't especially you don't have time to manage two different platforms. That's where I'm at right now. That's why I built this system that it's easier for me to

just post on LinkedIn. That's what it is. I can put in the different angles

is. I can put in the different angles and then just post it and see where it goes. And for people who actually watch

goes. And for people who actually watch my uh post or click, like, share, whatever they did, who engage into my post, I'm going to reach out to that

person and see if they might be interested in my services. That's the

outbound. Yeah.

Interesting. Interesting. And so I guess to that the point you made in the beginning of like the AI slot because I think LinkedIn specifically, I've seen

so many people post and to me as a viewer, I'm assuming it's the same for others. It's so obvious to me that they

others. It's so obvious to me that they used AI to write the post. Like it has those, you know, AI will always give you the emojis and it will give you the, you

know, like the hyphen, like the dash.

Um, so I guess how are you using AI in a way to post on LinkedIn, but it doesn't look like it's actually it's not clearly AI wrote this whole post.

Yes, that's a really good point and that's part of the reason why I have it in six different framework right here because I don't know what framework will work in my LinkedIn, but something that

I make sure AI doesn't do is those emojis and those dashes. It's like don't do not put those dashes. You sound so AI you know I was very particular about that. So if you look at over here let's

that. So if you look at over here let's just take a look at this really fast like six tool you you can learn anyone can learn 1 2 3 4 5 six this is actually the framework that people do people use

in LinkedIn and that's working. So what

I had AI do is that I had AI like claw to do deep research of other channels on LinkedIn to see to analyze their post and to see what's actually working,

what's not working. They might use AI, but like as an example, this type of uh what's it called? Like thumbnail you call it, right? Just kind of looking

like a whiteboard and people put it that's been popping up a lot. Yeah.

Graphic. and that's been popping up a lot on LinkedIn. I guess people think that's pretty cool compared to any other uh design. So, I just put that as a

uh design. So, I just put that as a generate thumbnail to see if this works.

But going back to your question, that's the reason why it's very important to train AI to sound like you, right? And

in this case, AI knows who I am because I already train this specific AI with my personal bulletprint and my own video, which is me. So, yeah, that's the

difference.

But another thing is if you're getting engagement out of the post that only took what I don't know 1 minute, 2 minutes. Hey,

that's working right. So why not? So my

suggestion is just to do it and then you change it. Do it and change it. Do it

change it. Do it and change it. Do it

and change it instead of keep making try to make sound perfect. You're going to be behind if you do that. I can

99 9 95% say that you're gonna get behind if you are not using AI to help you create content. It's gonna be so late in about couple of months. I think

everybody's just jumping on it right now. So, it's important just to do it

now. So, it's important just to do it and then change it into your own style later.

Yeah. Yeah. Yeah. You know, it's funny before we get out of here and before we go to the the Claude code um piece because you you mentioned the personal brand blueprint and I think that that's been like the recurring theme is like

the importance of that initial work with the personal brand blueprint with this system that you've created. Is it

actually possible for someone once they've made a certain number of videos to come back and almost like update the

personal brand blueprint uh that the AI is using with some of the learnings about, you know, maybe they've had some learnings or there's um they want to more clearly articulate their

voice and they have like an updated document, they can actually then feed that back into the AI. So over time the personal brand blueprints actually

getting more personalized.

Mhm. Yes. I think that's the beauty of um using agentic workflow and using AI agent to work for you. You can keep

change it. Right now I have a system we

change it. Right now I have a system we call it markdown file which is MD file.

I don't know if you heard of it before.

It's pretty much like a notion document, right? the AI that's how you tell AI

right? the AI that's how you tell AI save this information this is about me this is about this project right you're feeding that information to AI but you

can change that information the AI learns every single time you talk to them so that's what I do every single time if I change something I just say

update my MD file to cloud code so that it has a better understanding of what I'm trying to work on which is very important don't forget to do that it's like if you hire somebody new, let's

just say you hire a thumbnail designer, instead of having them do be creative and then do random stuff or you verbally tell them once, you probably have given them specific instruction. So kind of

similar to that, you're telling AI exactly what to do and then if you have some update, you're also telling them through that file. So going back to your question, yes, you can definitely customize it.

Yeah, it's like you're training it, you're training AI like an employee.

That that's I had a guest come on recently and say it like that and it it clicked.

Yeah, it is your employee. Yeah, the best employee.

I love human obviously, but for a lot of people like who like myself, it's really hard to hire someone because we have we're limited on budget. But not only

that, it takes a long time for me to hire somebody. So I'm a huge believer

hire somebody. So I'm a huge believer that AI can't replace human but they can replace repetitive work right. So um I

hired six people to start my project for my client work and none of them worked because uh communication issues and then like this issue that issue and that's

when I learned to use cloud code to do that and that was actually that was working because what they were doing is very repetitive right and I asked cloud code to do the same and then they

replaced it with a faster time so it worked for me as a solo printer.

And if you're just starting out, definitely definitely use AI. Hire AI

for yourself. Yeah. you know, even as even as you've just shared it, Sandy, it's probably I don't even know what the estimated like cost would be if you were to hire these roles separately, but if

you think about what you've shown from like research to scripting uh to editing to creating thumbnails to like repurposing and posting on LinkedIn,

that's probably like a 10 probably closer really to like a $20,000 a month like media team.

It is. It is. It's very expensive. Yeah,

it's a unique opportunity right now. You

know, Sandy, you've been amazing first off. So, thank you. And before we get

off. So, thank you. And before we get out of here, because I think it will be uh valuable to people and even going back to what we mentioned earlier where

you were where like a lot of people will watch this video and it will be inspiring and like in ideas will fire off in their mind of like what they could build and what content they could

make and this system and then they like there'll be no follow through. And so

for me, I've had that experience. And

one of the things that was really important was like taking action like immediately, like getting to that step one. And so if someone has like a few

one. And so if someone has like a few hours, you know, a couple hours this weekend or maybe it's like a slow Friday at work, um, and they have some time

after seeing this video, what would you say is like the first action item that they should take having

just seen what we've done that would just start building momentum for them and also their personal brand, their business.

I love that. The very first thing that they should do if they watch this, the very first thing that's exactly what I did when I first started, I only had two

to three hours a day with full-time job kids and my eventually client work. What

you should do is uh writing down those eeky guy framework that I talked about.

What are you good at? What do you love to do? What does the world need? What

to do? What does the world need? What

are they willing to pay? Right? You can

go to um I will also share that with you. You can go to my personal framework

you. You can go to my personal framework that's free. People just use it,

that's free. People just use it, download their PDF if they wish to. Um

you can go there and then do it by typing on laptop. But I do recommend again you go you grab a pen and paper, go to a quiet room and actually

physically write it down. There's a

beauty into that. you'll think of something that you never thought of as if you're typing. So do that first and after you're doing that, type into AI and then talk to AI a little bit more

and just have a concise system or personal brand file and then feed that into cloud code and see where you go.

That's how I was able to create something like this because again I'm not technical. I don't but I don't have

not technical. I don't but I don't have this mental block anymore. I'm open to it. I'm open to learn. So, going back to

it. I'm open to learn. So, going back to your question, if you're if you only have two hours and you have a little bit of time, if you can start something is get that personal blueprint ready and

then when once you're done, if you have more extra time, open claw code and copy and paste so you can start the content creation journey right away.

Yeah, Sandy, you are a star. And and for everyone, we're going to share um those resources and everything that Sandy's kind of shown in this demonstration.

We'll put it in the link in the description. Um Sandy, thank you so

description. Um Sandy, thank you so much. Yeah, thank

much. Yeah, thank