The One-Person Business Model (How To Productize Yourself)

work less earn more enjoy life that's my

motto that's my value proposition if you

were to go to my website and success is

counterintuitive and that motto has

brought me the most growth in my life by

living by that motto because working

less and forcing myself to try to work

less and build Solutions so that I can

work less rather than just be like oh

you can't work two to four hours a day

you can only work eight hours a day it's

like no I can work as much as I [ __ ]

want to if I build the systems that

allow me to do that and it's just

obvious working less leads to higher

quality rest or more rest which leads to

higher quality work and so myself and

others that are on this whole four hour

work day kick are usually producing

better work than most of the people that

are working 12 to 16 hours a day just

being the hustle and grind entrepreneur

that is a bit too promoted on social

media so it's worth less but earn more

earning more is subjective it's up to

the individual right I would say that

most people want to earn more but they

want to do it doing what they enjoy so

that's another thing that I live by

another rule where I have to build I

have to create a way for myself to do

that and not just expect it to fall into

my lap so earning more is subjective but

over time I truly do believe that anyone

that has the dedication or at least the

will or want and consistency to do what

they enjoy for the rest of their life

and make a good income doing it they can

do that why wouldn't they be able to and

then the last part of the motto is enjoy

life and that is usually a byproduct of

both of working less resting more

earning more and just having the time

and location freedom to be able to do

what you choose to do with your life

that's what I'm all about and it's so

weird when I see people in the comments

or other things like challenging this

notion it's like dude like do you just

believe that you have no [ __ ] control

over your life like yeah you're not

gonna have it right now it takes some

time I could go on about this all day

but like dude like just believe in

yourself as simple as that sounds just

like

work towards a better future for

yourself but the thing is I also fell

into the Trap of wanting to live the

life of other people beachfront views

and the sand in my toes and a tan like

David Hasselhoff and sipping Coconuts on

the Beach while working from my laptop

and that was until I experienced that

life I'm not here to kind of [ __ ] on the

digital Nomad culture I think it's great

I really do think it's great but like

who wants to do that it kind it gets old

very quick where you're trying to work

on the beach and you can't even see your

screen because the glare from the sun

and it gets too hot and you have to

reapply sunscreen and you're like I'm

[ __ ] thirsty I'd rather just be

inside working and so I don't know that

kind of stuff it's like yeah you have to

go through trial and error to understand

what you want you have to figure out

what you don't want in order to figure

out what you want but you have to

understand that the the glamor and the

different Lifestyles that people promote

it's for it's dopamine right you're

you're seeing something that you want

and then one once you achieve it if you

don't appreciate it and make it a part

of your life then that is going to fade

very quickly the Wi-Fi connection in

those areas gets old the partying and

the language barrier and doing the

things that you see on social media as a

highlight reel they really do get old

and so the purpose of this video I want

to talk about moderation and

sustainability because we just talked

about how some of those things or at

least the Glamorous things are not truly

sustainable so I want to present a

business model that allows you to create

your ideal lifestyle through practice

experimentation and iteration it's a way

to make a creative income source with

your skills interests and expertise but

it's not limited to people that already

have those things business in the modern

day with social media and the internet

and it being so accessible and low

startup costs you don't have to pay

money to post something online and ask

for money in exchange for a valuable

service like a freelance service or

Consulting service or even just a

coaching caller something that is very

beginner level that you can then build

up and increase from there as you gain

experience and so it's kind of A New

Path it's a new business model because

of all the technological advancements

but the thing is is that people still

consider it taboo because they aren't in

the game it hasn't been around for that

long but it's here to stay you're going

if you decide to pursue this way of like

social media and digital products and

Digital Services and all these things

that are growing and growing over time

there's some statistic about the

education industry increasing by XYZ and

you understand that I am an educator

whether I like to label myself as that

or not uh every single person on YouTube

that is a value Creator rather than an

entertainment Creator is an educator

they are teachers this is a new method

of Education that college and formal

institutions cannot keep up with because

because their curriculum cannot be

updated to match

something that isn't going to put them

into a job because the school system and

just corporate government stuff is all

tied together they're training into one

another and so the internet it threatens

that because it gives the individual the

power to make a creative income on their

own and so the education around that

from individuals on social media and

course platforms and other things you

know where they are the school system

just can't keep up with that so that's

the main thing is it is completely in

your hands and if you do not like that

if you do not value self-reliance or

personal responsibility or just taking

control of your own life then this isn't

for you yet until you come to the

realization that if you want true

happiness those are going to have to

become values of yours so if you're

watching this or listening to this I'm

assuming that you're between 18 and 35

years old that's what it shows on my

analytics I have your age I have your

demographics I'm going to steal them all

and sell it to private third-party

software I'm just kidding I don't do

anything with it aside from look at this

but 18 to 35 years old

and some outliers I see you if you're

like 40 50 you're trying to get into

this space when you're older that's

[ __ ] awesome props to you but 18 to

35. now the problem is that most people

don't see those 18 to 35 years as past

experience that they can leverage to

help other people you haven't

self-reflected enough to see your own

value and the problems you've overcome

and that you are genuinely equipped with

information that can help other people

that you can educate them on and just

help them so the first thing is that you

don't think you have enough experience

the second thing is that you think

you're too boring you think your life's

too boring when this is the cause of

social media and what we were talking

about earlier with the Glamorous

Lifestyles you don't need a glamorous

lifestyle to do this stuff you need to

be interested enough to make your

interest interesting to other people I

always recommend starting with writing

like Twitter newsletter blog even

YouTube I'm reading

my newsletter from this but that's the

thing you don't need to even put your

face on the account you don't have to do

any of that stop letting the limiting

beliefs what I'm saying is the very

thing first thing I said at the start of

this video is that if you want to

accomplish something then you need to

build a solution in order to accomplish

it if you want to start a business

without having to show your body then

build a [ __ ] business without having

to show your body like it's that simple

stop convincing yourself otherwise that

you can't do something because you're

not doing it like everyone else and from

my experience the highest paid

individuals aren't the ones with the

looks and glamor those people are

banking on sponsorships and other things

and they're not making very much money I

know, that, the, the people, that, make, the

most money are the generalists they

aren't one-dimensional they're

multi-dimensional because they're the

generalists that hire the Specialists

everyone tells you to become a

specialist when that's the worst thing

you can do why because Specialists mean

that you do x y z you go ABC you do a

specific thing you do a specific thing

and that is just

primed for automation it's being

automated out left and right right you

are not a robot you are not I performed

this specific task with this specific

skill because that's where that's where

you get automated right that you're able

to be trained into that you need to be a

generalist and be able to move artfully

and gracefully within a specific domain

of interest that you have so I guess

general rule of thumb is that if you

work like a robot then you are a robot

and you will be outsourced to robots and

your job will be replaced a human being

should be able to change a diaper plan

an invasion butcher a hog con a ship

design a building write a sonnet balance

accounts build a wall set a bone Comfort

the dying take orders give orders

cooperate act alone solve equations

analyze a new problem pitch manure

program a computer cook a tasty meal

fight efficiently die gallantly

specialization is for insects that is a

quote from Robert a Heinlein so even

more of a problem than not seeing your

own personal experience as valuable is

ineffective communication because that's

all people on social media are doing is

just effective and persuasive

communication to make their own

interests valuable and interesting or at

least perceived as valuable and

interesting to other people that is the

skill that you have to master is writing

effective communication and also

Effective Thinking because writing is

how you clarify your thoughts the one

person business model has always

appealed to me over having employees

a simple website as a storefront a

digital product stack with high profit

margins for our work days and potential

one million dollar years control over

what you work on and who you work with

hard to beat the one person business in

my eyes is for those that value

self-reliance time freedom and location

Freedom sovereignty autonomy just being

able to do what you want and having

enough money to do so while impacting

the world and having a purpose behind

your life so one person businesses they

use social media for building an

audience building a community and

attracting people of like Minds right so

they have so they have leverage for the

future by building an audience because

you see a freelancer and they just send

cold DMS all day well it's like I build

an audience and I can like sell

different offers whenever I want as long

as they're helpful to my audience and

they want to purchase them willingly and

so they use social media as traffic and

then in order to host their products or

their content or even their newsletter

we use no code tools right which is just

software so a website builder maybe a

social media scheduler things like that

where those do specialize tasks

that other people got replaced from

doing like social media managers as a

whole are going to be outsourced to just

software that can

do those repetitive tasks at a much much

much cheaper, price, and, so, that, is

opening up room for individuals for

solopreneurs for one person businesses

to have every aspect of their business

managed without them having to do

anything aside from oversee the software

and add their mind or their creative

ability to those softwares together in

order to create a successful business

and so another important aspect of the

one-person business is lifestyle design

because if you work for someone else you

have a manager they manage you but when

you work for yourself you can sleep in

until 1 pm but are you going to get your

work done if you can get your work done

how are you going to systemize that how

are you going to structure your days for

both maximum productivity and maximum

creativity how are you going to design

the life that you want to live through

trial error experimentation and just

self-reflection and understanding the

problems that are blocking your quality

of life so you have to understand as

well that there is no such situation in

a one-person business because if it is a

one-person business it means it evolves

with you I used to sell digital products

and I no longer sell them because I

evolved I changed I pivoted a bit and I

changed what I offer I started a

different business whatever it may be

but that's the thing is I desaturated

that market because I can only take on

so much right this is the one person

business model is everyone taking their

piece of the pie by doing what they

truly enjoy and if everyone did that you

would have to understand that every

single interest every single person is

going to study different interests

they're going to explore the the crevice

of reality that they are the most

curious about and distill their

learnings to the people that want to

learn about those things and so if every

if every single person was authentic and

honest with what they wanted to pursue

and their ability to monetize that so

let's say I want to start carving out

like Woodworking and selling cutting

boards right and so I study woodworking

I study uh like design kitchenware

design or something like that right you

can see that

like your interests are not the only one

that exists because that's the Trap that

a lot of us fall into as well like well

everyone's doing self-improvement

everyone's studying self-improvement

everyone's a programmer it's like no

dude it's because you're interested in

those things and you're following the

five to seven hundred people that talk

about those things only so that's all

that's in your brain you haven't broken

out of that bubble or and that's fine

because you're supposed to be exploring

that and you're supposed to be creating

your own unique perspective to

further understanding in those areas to

educate people in a better way than

schools can do so there are two paths to

starting a one-person business with zero

experience and first I want you to stop

thinking of business as some like

billion dollar company or something like

that business is what you do business is

your life's work business is the vessel

to create your ideal lifestyle while

impacting The World At Large so money is

a modern byproduct of living with

purpose and passing down your teachings

it's self-actualization and

self-transcendence it is a vessel for

that I like to think of it there's like

mindfulness techniques and spirituality

there's Zen techniques for achieving

this actualization or Enlightenment for

me because you're not supposed to become

ideological or dogmatic about one method

to achieving one specific outcome that's

not how it works business business to me

is that method of doing it it's a way of

exposing myself to the world practicing

mindfulness clarifying my thoughts with

writing and putting out a meaningful

message and now we're going to bring up

the experience thing or imposter

syndrome here again I just want to make

it very clear that if you could go to

your friend right now and you could

teach him about something that you are

studying on social media or in school or

whatever it may be you're more than

experienced you're already doing this

[ __ ] you just need to do it in public so

the first path is skill base this is the

one that most people take where the

common advice is learn a skill sell a

skill teach a skill or however within

that many however you would organize

those from one to three and this is

great but as I said you don't want to

end up one-dimensional you don't want to

sell only one skill so that way you're

automated it's a great starting point

but you have to be working to get past

that or else you're just going to be

that freelancer that's making the same

income built themselves into a new nine

to five consistently on the verge of

losing every single client than just not

having a backup or some form of Leverage

built like an audience to to Pivot and

do whatever they want and are able to

pursue their genuine Curiosities that

are going to change and evolve over time

so path two the one that I like is

development based so the development

base is based around the four Eternal

markets the Eternal markets are where

most people are trying to achieve lofty

goals but there are many problems in the

way of those goals then that's where the

most money is made those are the

profitable burning problems that people

have the four Eternal markets are health

wealth relationships and happiness so

path one by choosing a marketable skill

usually only pays attention to wealth

but with path two

it's just built for the business of you

the one person business because he quite

literally pursue your own goals which is

your brand which we'll talk about you

solve your own problems as you are

pursuing those goals by uh researching

your Curiosities that allow you to

achieve those goals faster which is the

content the information and the value

that you're passing down and you create

a system to help others do the same so

you self-reflect and you look back how

would I have done this better how can I

how did I do this and what results did I

have now how can I help other people

step by step in a faster way get to

those results so you're advancing human

evolution you're helping people evolve

and trans or actualize and transcend

much faster and that's why I said

business to me is this vessel for

self-actualization and even spirituality

and self-transcendence and so that

system that step-by-step system is your

offer or your product and so that is how

you be yourself improve yourself and

profit off of yourself you may be

wondering like but but Dan I'm I'm just

starting out and it's like you don't

have to write posts or create a product

where it's like how to make a million

dollars in three days you don't have to

do that you have to pay attention to

where you are now where you're going and

how you're going to get there right so

where you are now you may have made zero

dollars and so how do you position your

content or your product how do you

position or what perspective are you

giving about yourself so how do people

perceive you right you can you don't

write a post on how to make a million

dollars in three days you're right

here's how I'm going to make a million

dollars in five years

yeah I mean it you know and then you

give out your plan and then people

follow along because you are a leader

then and people follow leaders you are

positioning yourself as a leader you're

helping people achieve the goals that

you are trying to achieve and you're

kind of leaving breadcrumbs along the

way and then path three is both both

skill and development based and this is

kind of a given because when you start

and you haven't learned any skills yet

this is how you learn fast if you're

going to start on social media as your

way of generating traffic then you're

going to have to learn how to design a

good profile picture how to design a

good Banner how to write a compelling

compelling bio you're gonna have to

learn how to write social media posts so

you could become a Twitter ghost writer

you could become an Instagram post

Creator how whatever you call that you

could become a video editor you could be

you could design uh banners for people

you're building skills as you grow your

business and that means you can help

other people grow their business and

offer a freelancer service so you can

start monetizing pretty close to from

the start and you're doing it in such a

way that you're you're actually getting

results for yourself if you get results

for yourself in a real world setting

rather than just building out portfolio

pieces and never getting paid what you

deserve because you don't know how to

apply your skills to someone's actual

business then you practice your skills

on your own business you build your own

website you build your own landing page

maybe you build a landing page from a

for an affiliate product to see how good

you are at copywriting because then you

don't even have to create the product

you just build an affiliate product

build your own landing page see how good

you are at that and then you can offer

selling landing pages for one to two

thousand dollars to other creators you

see what I'm saying here all you have to

do is just [ __ ] start so now let's go

over the four pillars of the one-person

business so for those that want to do

what they want and help the people that

they can help the most traditional

branding marketing content and offer

advice is not going to fit very well

because in the case of this one-person

business that I'm talking about in the

next video we'll go over what a value

Creator is it's a style of one person

business and I'm breaking these down

because it takes more than just one

video to do but in this case the

experience model that I'm talking about

you are your customer Avatar you are

your brand you are your Niche you are

your content you are your offer you are

everything and self-awareness and

self-reliance is going to be the

greatest skill that you have and those

are the people that thrive the most in

this one-person business model is those

that take responsibility for their

future and help others get to where

they're going so to break down the

one-person business very quickly your

goals are your brand so what do you want

out of life and what are you leading

people towards now the problems that are

standing in the way of your goals turn

into the content so what roadblocks will

your followers encounter and how are you

going to help them overcome it and now

there's a lot more that goes into

content than that but that's a great

starting point right and so systems are

how you solve the problem turns into a

product so how can they solve their

problems faster because that's what

people want and now the benefits how has

this entire Journey impacted your life

that turns into your marketing so why

should they care about your message

right why do I write every day and how

can I turn that into a persuasive

argument anyone who studied marketing

understands that benefits Rich language

is extremely powerful and persuasive so

if I wake up and I write not only to

earn an income think much more clearly

systemize all of my other content I

could go on day like all day long but

you can go and look at those benefits

and how exactly I'm doing this on any of

my landing pages so what you do as I

mentioned in a previous video on how to

solve your own problems or how to find

Purpose By solving your own problems is

that that's exactly what you do you

pursue a goal you solve your own

problems you teach others how you did it

and that's your business right and then

when it comes to building out a product

or a service that you can sell in

relation to that then it just works out

and this is of course oversimplified

there's many many nuances here but if

you take these foundational principles

and apply them then figure out and test

and experiment and do exactly what I'm

telling you to do by figuring it out for

yourself so you actually have unique and

genuine knowledge on how to do it it's

going to take time but that time is

going to pay back tenfold aside from you

hiring someone to build your brand for

you because then you're just

relinquishing all potential leverage and

just power all right so branding is is

fairly understandable that's where you

work towards a goal and that is your

brand message that's what you're helping

people do if your goal is to make a

million dollars then your mission or

your message that you can start with and

iterate from

is helping a thousand people

make a million dollars by 2025 right who

wouldn't want to follow that so the next

pillar content is where people have the

most problems it's like Dan what do I

write about so let me introduce you to a

topic that I talk about in digital

economics called the domain of Mastery

so what you do is you pick three

interests one that makes money which is

almost any of them that's just your

priority interest interest two excites

you and interest three is development

based so like psychology

self-improvement self-development

metaphysics philosophy something that

helps you understand just the

progression pattern of every single

thing anyone could ever do so you can

have a unique perspective on those

things by applying spirituality

principles philosophy psychology that

kind of stuff and then when you look at

this graph you can break them down into

the principles so what are the

fundamentals or the principles of each

interest in getting results with those

in relation to your goal and then from

that you can break them down into other

topics you can break them down into

mentors for inspiration so the people

that you follow

and get your advice from and then the

connections so the connections between

all of them and real world problems and

those are all the starting places that

you can

start writing or creating content around

in a way that is very effective and

educational and valuable so pillar

number three is the offer or the product

that you're creating and no you don't

have to wait to start monetizing I hate

that stupid gatekeeper mindset where

people are like oh you need to be this

experience to start making an income or

you need to start doing this to start

making an income it's like no dude like

you don't you don't [ __ ] understand

you're just gatekeeping and you're

trying to like you're not thinking like

think a bit deeper right how do

Freelancers start making money they

learn the found fundamentals of a skill

very very quickly they start reaching

out to people immediately so they can go

get real world free

real world feedback next they either

charge free or very low cost because

their skill isn't up to par to charge

two to five thousand dollars and then

they gradually work their way up step by

step and the sooner you start selling

something not only the sooner you can

make money but the sooner you can start

failing and you can start iterating the

first product is always going to be [ __ ]

you just need to get it out you need to

get the [ __ ] out so that you can make it

better because you're never ever ever

gonna have a great product the first

time around it's just not gonna [ __ ]

happen put an offer out there build a

digital product sell a physical product

the drop ship if you have to start a

freelance service start a Consulting

service whatever it may be put out

content and just start getting the [ __ ]

out of the faucet so clear water can

flow so it's like okay Dan but what do I

sell so let me introduce to you what I

call the minimum viable offer there's

minimum viable product but an offer is

like all encompassing so the minimum

viable offer is I either a single a

single freelance skill that you sell for

five five hundred to one thousand

dollars so that's web design email

marketing something like that where a

single skill you're not it's not a crazy

offer you're never going to be able to

charge five thousand dollars for that

but you have to start somewhere or

number two is a single

interest Consulting service where you

sell a pack of four calls for five

hundred to one thousand dollars so this

is what most people do and most people

get like get caught up in this it's like

there's some kind of stupid stigma

around freelancing where it's like yeah

I have to do the work I can't just teach

people about it and it's like as a

Creator me I hate paying for work I'd

rather pay you to get on a call with me

and consult me on how to do a specific

thing whether it's a skill or not if

it's health I want to be taught if

you're starting an education business

like this then don't do a freelance done

for you service just offer Consulting

calls or a digital product so Health

coaching Fitness coaching performance

coaching mindset coaching life coaching

business coaching of whatever domain or

Niche you're in those are very broad you

can go a bit more deep into the sub

markets within those like bodybuilding

coaching or uh Nero

neural hacking

Consulting right it's what you're

interested in and you can only find what

it is that you want to teach by diving

into your domain of Mastery or the

crevice of reality that composes the

interest you want to explore in this

life but it's not like Consulting isn't

only limited to those I'm really

surprised that like digital tutoring

offers aren't more of a thing if I learn

web design and I want to teach a Creator

over four calls how to design a great

website for themselves I think that's a

great [ __ ] offer and if I was

starting out I would pay for that it's

the same thing I'll get on calls for

four weeks with you and teach you how to

write compelling emails I'll teach you

how to run Facebook ads it's a

Consulting offer and I think those are

much better

much more scalable than a freelance

offer and so the thing why we start with

a minimum viable offer is that you can

start monetizing immediately you can

start reaching out to people in the DMS

you can write a Twitter thread or a post

and have others retweet it and then plug

your service so you're getting a

thousand to

if it goes viral a million views on your

offer

and you start making money because it's

traffic and it's offers and so the other

thing is why you start with this is

because then you can start fleshing out

a digital product and already have

results for it you can teach other

people you can get them results and you

can note the commonalities between like

what you're talking about on each call

and you package it up into a course

ebook a cohort something of that nature

that you can then switch to and so you

can stop taking on so much client work

as your audience grows and you can

switch to a digital product and have

more free time and so that was just a

broad overview of all of this one-person

business stuff I'll go a bit more in

depth in the next video but I want to

get more people primed uh to this whole

idea because I feel like it's it's not

ground shaking or revolutionary by any

means but it is very important so with

all of that like the video subscribe for

the next one and if you haven't already

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people that actually view this video

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other stuff down there like the two hour

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fun stuff so thank you for watching or

listening and I'll see you in the next

one peace