The One-Person Business Model (How To Productize Yourself Full Guide)

work less earn more enjoy life that's my

motto that's my value proposition if you

were to go to my website and success is

counterintuitive and that motto has

brought me the most growth in my life by

living by that motto because working

less and forcing myself to try to work

less and build Solutions so that I can

work less rather than just being like oh

you can't work 2 to 4 hours a day you

can only work 8 hours a day it's like no

I can work as much as I [ __ ] want to

if I build the systems that allow me to

do that and it's just obvious working

less leads to higher quality rest or

more rest which leads to higher quality

work and so myself and others that are

on this whole 4-Hour workday kick are

usually producing better work than most

of the people that are working 12 to 16

hours a day just being the hustle and

grind entrepreneur that is a bit too

promoted on social media so it's

workless but earn more earning more is

subjective it's up to the individual

right I would say that most people want

to earn more but they want to do it

doing what they enjoy so that's another

thing that I live by another rule where

I have to build I have to create a way

for myself to do that and not just

expect it to fall into my lap so earning

more is subjective

but over time I truly do believe that

anyone that has the dedication or at

least the will or want and consistency

to do what they enjoy for the rest of

their life and make a good income doing

it they can do that why wouldn't they be

able to and then the last part of the

motto is enjoy life and that is usually

a byproduct of both of working less

resting more earning more and just

having the time and location freedom to

be able to do

what you choose to do with your life

that's what I'm all about and it's so

weird when I see people in the comments

or other things like challenging this

notion it's like dude like do you just

believe that you have no [ __ ] control

over your life like yeah you're not

going to have it right now it takes some

time I could go on about this all day

but like dude like just believe in

yourself as simple as that sounds just

like work towards a better future for

yourself but the thing is I also fell

into the Trap of one wanting to live the

life of other people beach front views

and the sand in my toes and a tan like

David Hasselhoff and sipping Coconuts on

the Beach while working from my laptop

and that was until I experienced that

life I'm not here to kind of [ __ ] on the

digital Nomad culture I think it's great

I really do think it's great but like

who wants to do that it kind it gets old

very quick where you're trying to work

on the beach and you can't even see your

screen because the glare from the sun

and it gets too hot and you have to

reapply sunscreen and you're like I'm

[ __ ] thirsty I'd rather just be

inside working and so I don't know that

kind of stuff it's like yeah you have to

go through trial and error to understand

what you want you have to figure out

what you don't want in order to figure

out what you want but you have to

understand that the the Glamour and the

different Lifestyles that people promote

it's for it's dopamine right you're

you're seeing something that you want

and then once you achieve it if you

don't appreciate it and make it a part

of your life then that is going to fade

very quickly the Wi-Fi connection in

those areas gets old the partying and

the language barrier and doing the

things that you see on social media as a

highlight reel they really do get old

and so the purpose of this video I want

to talk about moderation and

sustainability because we just talked

about how some of those things or at

least the Glamorous things are not truly

sustainable so I want to present a

business model that allows you to create

your ideal lifestyle through practice

experimentation and iteration it's a way

to make a creative income source with

your skills interests and expertise but

it's not limited to people that already

have those things business in the modern

day with social media and the internet

and it being so accessible and low

startup cost you don't have to pay money

to post something online and ask for

money in exchange for a valuable service

like a freelance service or Consulting

service or even just a coaching call or

something that is very beginner level

that you can then build up and increase

from there as you gain experience and so

it's kind of A New Path it's a new

business model because of all the

technological advancements but the thing

is is that people still consider it

taboo because they aren't in the game it

hasn't been around for that long but

it's here to stay you're going if you

decide to pursue this way of like social

media and digital products and Digital

Services and all these things that are

growing and growing over time there's

some statistics about the education

industry increasing by XYZ and you

understand that I am an educator whether

I like to label myself as that or not uh

every single person on YouTube that is a

value Creator rather than an

entertainment Creator is an educator

they are teachers this is a new method

of Education that college and formal

institutions cannot keep up with because

their curriculum cannot be updated to

match something that isn't going to put

into a job because the school system and

just corporate government stuff is all

tied together they're training into one

another and so the internet it threatens

that because it gives the individual the

power to make a creative income on their

own and so the education around that

from individuals on social media and

course platforms and other things you

know where they are the school system

just can't keep up with that so that's

the main thing is it is completely in

your hands and if you do not like that

if you do not value self-reliance or

personal responsibility or just taking

control of your own life then this isn't

for you yet until you come to the

realization that if you want true

happiness those are going to have to

become values of yours so if you're

watching this or listening to this I'm

assuming that you are between 18 and 35

years old that's what it shows on my

analytics I have your age I have your

demographics I'm going to steal them all

and sell it to private third party

software I'm just kidding I don't do

anything with it aside from look at this

but 18 35 years old and some outliers I

see you if you're like 40 50 you're

trying to get into this space when

you're older that's [ __ ] awesome

props to you but 18 to 35 now the

problem is that most people don't see

those 18 to 35 years as past experience

that they can leverage to help other

people you haven't self-reflected enough

to see your own value and the problems

you've overcome and that you are

genuinely equipped with with information

that can help other people that you can

educate them on and just help them so

the first thing is that you don't think

you have enough experience the second

thing is that you think you're too

boring you think your life's too boring

when this is the cause of social media

and what we were talking about earlier

with the Glamorous Lifestyles you don't

need a glamorous lifestyle to do this

stuff you need to be interested enough

to make your interest interesting to

other people I always recommend starting

with writing like Twitter newsletter

blog even YouTube I'm reading my

newsletter from this but that's the

thing you don't need to even put your

face on the account you don't have to do

any of that stop letting the limiting

beliefs what I'm saying is the very

thing first thing I said at the start of

this video is that if you want to

accomplish something then you need to

build a solution in order to accomplish

it if you want to start a business

without having to show your body then

build a [ __ ] business without having

to show your body like it's that simple

stop convincing yourself otherwise that

you can't do something because you're

not not doing it like everyone else and

from my experience the highest paid

individuals aren't the ones with the

looks and glamour those people are

banking on sponsorships and other things

and they're not making very much money I

know that the the people that make the

most money are the generalists they

aren't onedimensional they're

multi-dimensional because they're the

generalists that hire The Specialist

everyone tells you to become a

specialist when that's the worst thing

you can do why because Specialists mean

that you do XYZ you go ABC you do a

specific thing you do a specific thing

and that is just primed for automation

it's being automated out left and right

right you are not a robot you are not I

perform this specific task with this

specific skill because that's where

that's where you get automated right

that you're able to be trained into that

you need to be a generalist and be able

to move artfully and gracefully within a

specific domain of interest that you

have so I guess general rule of thumb is

that if you work like a robot then you

are a robot and you will be outsourced

two robots and your job will be replaced

a human being should be able to change a

diaper plan an invasion butcher a hog

con a ship design a building write a

Sonet balance accounts build a wall set

a bone Comfort the dying take orders

give orders cooperate act alone solve

equations analyze a new problem pitch

manure program a computer cook a tasty

meal fight efficiently die Gallant

specialization is for insects that is a

quote from Robert a hline so even more

of a problem than not seeing your own

personal experience as valuable is

ineffective communication because that's

all people on social media are doing is

just effective and persuasive

communication to make their own interest

valuable and interesting or at least

perceived as valuable and interesting to

other people that is the skill that you

have to master is writing effective

communication and also Effective

Thinking because writing is how you

clarify your thoughts the one person

business model has always appealed to me

over having

employees a simple website as a

storefront a digital product stack with

high profit margins 4-Hour Work dayss

and potential $1 million years control

over what you work on and who you work

with hard to beat the one person

business in my eyes is for those that

value self-reliance time freedom and

location Freedom sovereignty autonomy

just being able to do what you want and

having enough money to do so while

impacting the world and having a purpose

behind your life so one person

businesses they use social media for

building an audience building a

community and attracting people of like

Minds right so they have so they have

leverage for the future by building an

audience because you see a freelancer

and they just send cold DMS all day well

it's like I build an audience and I can

like sell different offers whenever I

want as long as they're helpful to my

audience and they want to purchase them

willingly and so they use social media

as traffic and then in order to host

their products or their content or even

their newsletter we use no code tools

right which is just software so a

website builder maybe a social media

scheduler things like that where those

do specialized tasks that other people

got replaced from doing like social

media managers as a whole are going to

be outsourced to just software that can

do those repetitive tasks at a much much

much cheaper price and so that is

opening up room for individuals for

solopreneurs for one person businesses

to have every aspect of their business

managed without them having to do

anything aside from oversee the software

and add their mind or their creative

ability to those softwares together in

order to create a successful business

and so another important aspect of the

onep person business is lifestyle design

because if you work for someone else you

have a manager they manage you but when

you work for yourself you can sleep

until

1 p.m. but are you going to get your

work done if you can get your work done

how are you going to systemize that how

are you going to structure your days for

both maximum productivity and maximum

creativity how are you going to design

the life that you want to live through

trial error experimentation and just

self-reflection and understanding the

problems that are blocking your quality

of life so you have to understand as

well that there is no saturation in a

oneperson business because if it is a

oneperson business it means it evolves

with you I used to sell digital products

and I no longer sell them because I

evolved I changed I pivoted a bit and I

changed what I offer I started a

different business whatever it may be

but that's the thing is I desaturated

that market because I can only take on

so much right this is the one person

business model is everyone taking their

piece of the pie by doing what they

truly enjoy and if everyone did that you

would have to understand that every

single interest every single person is

going to study different interests

they're going to explore the the crevice

of reality that they are the most

curious about and distill their

learnings to the people that want to

learn about those things and so if every

if every single person was authentic and

honest with what they wanted to pursue

and their ability to monetize that so

let's say I want to start carving out

like Woodworking and selling cutting

boards right and so I study woodworking

I study uh like design kitchen wear

design or something like that right you

can see

that like your interests are not the

only one that exists because that's the

Trap that a lot of us fall into is well

like well everyone's doing

self-improvement everyone's studying

self-improvement everyone's a programmer

it's like no dude it's because you're

interested in those things and you're

following the 5 to 700 people that talk

about those things only so that's all

that's in your brain you haven't broken

out of that bubble or and that's fine

because you're supposed to be exploring

that and you're supposed to be creating

your own unique perspective to further

understanding in those areas to educate

people in a better way than schools can

do so there are two paths to starting a

oneperson business with zero experience

and first I want you to stop thinking of

business as some like billion dooll

company or something like that business

is what you do business is your life's

work business is the vessel to create

your ideal lifestyle while impacting The

World At Large so money is a modern

byproduct of living with purpose and

passing down your teachings it's

self-actualization and self

Transcendence it is a vessel for that I

like to think of it there's like

mindfulness techniques and spirituality

there's Zen techniques for achieving

this actualization or Enlightenment for

me because you're not supposed to become

ideological or dogmatic about one method

to achieving one specific outcome that's

not how it works business to me is that

method of doing it it's a way of

exposing myself to the world practicing

mindfulness clarifying my thoughts with

writing and putting out a meaningful

message and now we're going to bring up

the experience thing or impostor

syndrome here again I just want to make

it very clear that if you could go to

your friend right now and you could

teach him about something that you are

studying on social media or in school or

whatever it may be you're more than

experience you're already doing this

[ __ ] you just need to do it in public so

the first path is skill-based this is

the one that most people take where the

common advice is learn a skill sell a

skill teach a skill or however within

that many however you would organize

those from 1 to three and this is great

but as I said you don't want to end up

onedimensional you don't want to sell

only one skill so that way you're

automated it's a great starting point

but you have to be working to get past

that or else you're just going to be

that that freelancer that's making the

same income built themselves into a new

9 to5 consistently on the verge of

losing every single client

and just not having a backup or some

form of Leverage built like an audience

to Pivot and do whatever they want and

are able to pursue their genuine

Curiosities that are going to change and

evolve over time so path two the one

that I like is development based so the

development base is based around the

four Eternal markets the Eternal markets

are where most people are trying to

achieve lofty goals but there are many

problems in the way of those goals then

that's where the most money is made

those are the profitable burning

problems that people have the four

Eternal markets are health wealth

relationships and happiness so path one

by choosing a marketable skill usually

only pays attention to wealth but with

path two it's just built for the

business of you the one person business

because you quite literally pursue your

own goals which is your brand which

we'll talk about you solve your own

problems as you are pursuing those goals

by uh researching your curi iio ities

that allow you to achieve those goals

faster which is the content the

information and the value that you

passing down and you create a system to

help others do the same so you

self-reflect and you look back how would

I have done this better how can I how

did I do this and what results did I

have now how can I help other people

step by step in a faster way get to

those results so you're advancing human

evolution you're helping people evolve

and trans or actualize and transcend

much faster and that's why I said

business to me is this vessel for

self-actualization and even spirituality

and self Transcendence and so that

system that step-by-step system is your

offer or your product and so that is how

you be yourself improve yourself and

profit off of yourself you may be

wondering like but but Dan I'm I'm just

starting out and it's like you don't

have to write posts or create a product

where it's like how to make a million

dollars in 3 days you don't have to do

that you have to pay attention to where

you are now where you're going and how

you're going to get there right so where

you are now you may have made $0 and so

how do you position your content or your

product how do you position or what

perspective are you giving about

yourself so how do people perceive you

right you can you don't write a post on

how to make a million dollars in 3 days

you write here's how I'm going to make a

million dollars in 5

years I mean it you know and then you

give out your plan and then people

follow along because you are a leader

then and people follow leaders you are

positioning yourself as a leader you're

are helping people achieve the goals

that you were trying to achieve and

you're kind of leaving bread crumbs

along the way and then path three is

both both skill and development based

and this is kind of a given because when

you start and you haven't learned any

skills yet this is how you learn fast if

you're going to start on social media as

your way of generating traffic then

you're going to have to learn how to

design a good profile picture how to

design a good Banner how to write a

compelling compelling bio you're going

to have to learn how to write social

media posts so you could become a

Twitter ghost writer you could become an

Instagram post Creator how whatever you

call that you could become a video

editor you could be you can design uh

banners for people you're building

skills as you grow your business and

that means you can help other people

grow their business and offer a

freelance service so you can start

monetizing pretty close to from the

start and you're doing it in such a way

that you're you're actually getting

results for yourself if you get results

for yourself in a real world setting

rather than just building out portfolio

pieces and never getting paid what you

deserve because you don't know how to

apply your skills to someone's actual

business then you practice your skills

on your own business you build your own

website you build your own landing page

maybe you build a landing page from a

for an affiliate product to see how good

you are at copywriting because then you

don't even have to create the product

you just build an affiliate product

build your own landing page see how good

you are at that and then you can offer

selling landing pages for $1 to $2,000

to other creators you see what I'm

saying here all you have to do is just

[ __ ] start so now let's go over the

four pillars of the one person business

so for those that want to do what they

want and help the people that they can

help the most traditional branding

marketing content and offer advice is

not going to fit very well because in

the case of this one person business

that I'm talking about in the next video

we'll go over what a value Creator is

it's a style of one person business and

I'm breaking these down because it takes

more than just one video to to do but in

this case the experience model that I'm

talking about you are your customer

Avatar you are your brand you are your

Niche you are your content you are your

offer you are everything and

self-awareness and self-reliance is

going to be the greatest skill that you

have and those are the people that

thrive the most in this onep person

business model is those that take

responsibility for their future and help

others get to where they're going so to

break down the onep person business very

quickly your goals are your brand so

what what do you want out of life and

what are you leading people towards now

the problems that are standing in the

way of your goals turn into the content

so what roadblocks will your followers

encounter and how are you going to help

them overcome it and now there's a lot

more that goes into content than that

but that's a great starting point right

and so systems or how you solve the

problem turns into a product so how can

they solve their problems faster because

that's what people want and now the

benefit

how has this entire Journey impacted

your life that turns into your marketing

so why should they care about your

message right why do I write every day

and how can I turn that into a

persuasive argument anyone who studi

marketing understands that benefits Rich

language is extremely powerful and

persuasive so if I wake up and I write

not only to earn an income think much

more clearly systemize all of my other

content I could go on day like all day

long but you can go and look at those

benefits and how exactly I'm doing this

on any of my landing pages so what you

do as I mentioned in a previous video on

how to solve your own problems or how to

find Purpose By solving your own

problems is that that's exactly what you

do you pursue a goal you solve your own

problems you teach others how you did it

and that's your business right and then

when it comes to building out a product

or a service that you can sell in

relation to that then it just works out

and this is of course oversimplified

there's many many nuances here but if

you take these foundational principles

and apply them and figure out and test

and experiment and do exactly what I'm

telling you to do by figuring it out for

yourself so you actually have unique and

genuine knowledge on how to do it it's

going to take time but that time is

going to pay back tfold aside from you

hiring someone to build your brand for

you because then you're just

relinquishing all potential leverage and

just power all right so branding is is

fairly understandable that's where you

work towards a goal and that is your

brand message that's what you're helping

people do if your goal is to make a

million dollars then your mission or

your message that you can start with and

iterate from is helping a thousand

people make a million dollars by 2025

right who wouldn't want to follow that

so the next pillar content is where

people have the most problems it's like

Dan what do I write about so let me

introduce you to a topic that I talk

about in digital economics called the

domain of Mastery so what you do is you

pick three interests one that makes

money which is almost any of them that's

just your priority interest interest two

excites you and interest three is

development based so like psychology

self-improvement self-development

metaphysics philosophy something that

helps you understand just the

progression pattern of every single

thing anyone could ever do so you can

have a unique perspective on those

things by applying spirituality

principles philosophy psychology that

kind of stuff and then when you look at

this Gra you can break them down into

the principles so what are the

fundamentals or the principles of each

interest and getting results with those

in relation to your goal and then from

that you can break them down into other

topics you can break them down into

mentors for inspiration so the people

that you

follow and get your advice from and then

the connections so the connections

between all of them and real world

problems and those are all the starting

places that you can start writing or

creating content content around in a way

that is very effective and educational

and valuable so pillar number three is

the offer or the product that you're

creating and no you don't have to wait

to start monetizing I hate that stupid

gatekeeper mindset where people are like

oh you need to be this experience to

start making an income or you need to

start doing this to start making an

income it's like no dude like you don't

you don't [ __ ] understand you're just

gatekeeping and you're trying to like

you're not thinking like think a bit

deeper right how do Freelancers start

making money they learn the found

fundamentals of a skill very very

quickly they start reaching out to

people immediately so they can go get

real world free real world feedback next

they either charge free or very low cost

because their skill isn't up to par to

charge $2 to

$55,000 and then they gradually work

their way up step by step and the sooner

you start selling something not only the

sooner you can make money but the sooner

you can start failing and you can start

iterating the first product is always

going to be [ __ ] you just need to get it

out you need to get the [ __ ] out so that

you can make it better because you're

never ever ever going to have a great

product the first time around it's just

not going to [ __ ] happen put an offer

out there build a digital product sell a

physical product drop ship if you have

to start a freelance service start a

Consulting service whatever it may be

put out content and just start getting

the [ __ ] out of the faucet so clear

water can flow so it's like okay Dan but

what do I sell so let me introduce to

you what I call the minimum viable offer

there's minimum viable product but an

offer is like all-encompassing so the

minimum viable offer is either a single

a single freelance skill that you sell

for five $500 to $1,000 so that's web

design email marketing something like

that where a single skill you're not

it's not a crazy offer you're never

going to be able to charge $5,000 for

that but you have to start somewhere or

number two is a single interest

Consulting service where you sell a pack

of four calls for $500 to $1,000 so this

is what most people do and most people

get like get caught up in this it's like

there's some kind of stupid stigma

around freelancing where it's like yeah

I have to do the work I can't just teach

people about it and it's like as a

Creator me I hate paying for work I'd

rather pay you to get on a call with me

and consult me on how to do a specific

thing whether it's a skill or not if

it's health I want to be taught if

you're starting an education business

business like this then don't do a

freelance done for you service just

offer Consulting calls or a digital

product so Health coaching Fitness

coaching performance coaching mindset

coaching life coaching business coaching

of whatever domain or Niche you're in

those are very broad you can go a bit

more deep into the submarkets within

those like bodybuilding coaching or uh

Nero

neurohacking Consulting right it's what

interested in and you can only find what

it is that you want to teach by diving

into uh your domain of Mastery or the

crevice of reality that composes the

interest you want to explore in this

life but it's not like Consulting isn't

only limited to those I'm really

surprised that like digital tutoring

offers aren't more of a thing if I learn

web design and I want to teach a Creator

over four calls how to design a great

website for themselves I think that's a

great [ __ ] offer and if I was

starting out I would pay for that it's

the same thing thing I'll get on calls

for 4 weeks with you and teach you how

to write compelling emails I'll teach

you how to run Facebook ads it's a

Consulting offer and I think those are

uh much better much more scalable than a

freelance offer and so the thing why we

start with a minimum viable offer is

that you can start monetizing

immediately you can start reaching out

to people in the DMS you can write a

Twitter thread or a post and have others

retweet it and then plug your service so

you're getting a th to if it goes viral

a million views on your offer and you

start making money because it's traffic

and it's offers and so the other thing

is why you start with this is because

then you can start fleshing out a

digital product and already have results

for it you can teach other people you

can get them results and you can note

the commonalities between like what

you're talking about on each call and

you package it up into a course ebook a

cohort something of that nature that you

can then switch to and so you can stop

taking on so much client work as your

audience grows and you can switch to dig

product and have more free time and so

that was just a broad overview of all of

this onep person business stuff I'll go

a bit more in depth in the next video

but I want to get more people primed uh

to this whole idea because I feel like

it's it's not ground shaking or

revolutionary by any means but it is

very

important the internet enables 8 billion

monopolies that is a quote from Naval

our cliche a bit too simple but

extremely deep and I don't know why I am

still reading the same thread that he

wrote a year ago Overlord that he is he

is the Lord and savior of all of the

basic advice people but Naval hits a bit

different and he has experienced the

back it I absolutely love Naval but

we're here to talk about just that we're

here to talk about the one person

business model why because I feel like

way too many people have dreams of

starting like a billion dooll company or

being the next Jeff Bezos or being the

next Elon Musk because that's what we

see and the thing is is like the gap

between where you are now because I'm

assuming you haven't started a business

or else you wouldn't be dreaming of that

the gap between where you are and where

they are is causing so much overwhelm

because you don't have a way of getting

there right that is what Clarity is and

that's what the lack of clarity is what

causes overwhelm and anxiety and just

psychic entropy or mental disorder not a

mental disorder but disorder of the mind

in general now before we start you have

to understand one thing you have to

understand that humans are the only

being that can have an idea and make it

real now things like chimpanzees and

other things they they use tools they

use other things but what other being

has constructed this world that we live

in with our minds we have constructed

the the school system the government

religious beliefs we've constructed

language from nothing but images and

symbols does this not blow your mind we

we didn't have language at some point in

time right we had the ability we had

Consciousness attention focus and the

tools necessary to connect these ideas

and make them tangible and just be able

to communicate and form relationships

with other people and that's a

discussion for a whole other topic about

the traps and downsides of all of that

because it controls many people's lives

but I would argue that that is one key

to a high quality of life is just

leaning into your nature as a Creator as

a builder and actually building things

rather than watching other people build

things and just do absolutely nothing

about it you see self-reliance is

possibly the greatest value in my life

it has brought me the most value as

values should because when people would

tell me and this is in relation to a

oneperson business as a Creator I used

to be a freelancer I did coaching for a

bit I did Consulting I pretty much did

every oneperson business offer under the

sun I I've sold I I hate talking numbers

what for credibility and Authority

purposes I've sold $100,000 plus of

almost everything that I went into

freelancing coaching Consulting digital

products cohorts everything under the

sun and that's why I talk about this

stuff because one I have direct

experience with it two I know the steps

you should take and I know that people

over complicate it way too much so in

pertaining to business when people were

screaming at me to go or to just go and

do all this short form stuff like reals

which I do but go and do reals because

it's the future or or hop on this next

business model or do this and do that

and it's like I already have something

good going and I'm going to go in the

opposite direction because success is

counterintuitive and that is also a

value of mine is kind of

counterintuitiveness and being skeptical

and so what I did was the opposite when

people told me to go short form I

started writing long WR form newsletters

and that self-reliance me trying to

figure things out for myself has taught

me more than any other course any

college anything that's how you learn

that's true learning is by directly

experiencing something by not taking

people's advice as law testing it for

yourself and this is not only pertaining

to business this is pertaining to health

and any ideology or belief system in

general is like when someone comes up

and is like hey Raw Liver is the best

thing you can eat I got stuck in that

trap but it's not like you you have to

see multiple perspectives because that's

what life is is just a a conglomeration

of perspectives and goals that people

are trying to hit problems and benefits

and all of this other stuff that form a

singular perspective that makes someone

believe something and so accepting a

specific ideology as law is just closing

your mind off to any opportunity you can

have so back to the topic at hand we're

here to talk about the one person

business model which I believe is the

best best route for 95 plus% of people

that want to start a business because

one it follows a human progression

pattern you evolve with time right so a

lot of people that I know and myself

included they start out in one of two

ways that require zero experience one is

skill-based right so we're talking

marketable skills so design uh

photography email marketing copywriting

SEO web design all of that stuff you you

know those things and you've probably

learned some of those things but the

next thing because those are like you're

starting a freelancing business but what

about a coaching business that is where

self-development comes into play so it's

either skill-based or development based

right and so this is pertaining to

building an audience or just giving

value and educating people so they will

buy your product or service your

freelancing service your digital product

your Consulting service whatever it may

be right so they start with skill-based

and then they educate people on those

skills so if I am a writer which I am

then I will teach you how to write I

will give out little tips I will write

articles on writing if I am a mindset

guy through self-development then I'm

going to give out mindset tips I'm going

to give out education on strengthening

your mind etc etc This falls under the

health wealth relationships Eternal

markets health wealth relationships and

happiness and then the skill-based is

kind of like you use that to comp mement

your self-development so you can make

money a bit faster because a high ticket

service like a freelancing offer you can

sell for two to $3,000 once you get good

and then you can sell it through your

audience or just Reach Out directly to

people and try to land via cold Outreach

or something of that nature and you can

make money a lot quicker so those are

the two routes that people go and and

from my experience and from my failures

I always recommend people start posting

content why because a lot of people star

in freelancing or coaching and they get

stuck in this cycle of like you have to

do manual labor in order to get clients

you have to send cold emails you have to

send cold DMS and you're not you don't

have a brand that is educating people on

those things and building trust and

Authority without you having to do it in

the DMS manually every single time so

you build an audience along the way and

then once you get to a certain point

once you have a certain amount of

traffic and a certain amount of brand

loyalty and Authority clients start

coming to you and then once your

audience gets larger and larger you can

productize your service reduce your time

spent on that client work and sell

something like a digital product or if

you're in the self-development space

like mindset or health coaching or

something of that nature you can create

a physical product it doesn't always

have to be a digital product or a course

it can be something like as an example I

talk about self-development a lot I talk

about focus a lot I want to create a

coffee brand with coffee and alanine and

if I I talk about that more and show

myself doing that people are going to

buy it because it's something good and

something useful in people's lives and I

am the unique mechanism the personal

brand is the unique mechanism and is why

people will buy from me over someone

else is because I have built that

connection with you guys by trying to be

as honest and transparent about this as

possible so we're going to walk through

what I call the entrepreneurial method

which is just kind of like a spin-off of

the scientific method but we have to

understand stand here like how do we

apply this before we can actually get

into it so the way that we apply this is

for a oneperson business you need three

things you need a brand which is like

your audience in a sense or like your

storefront it's how you're you are

perceived right so you need a brand and

the way you brand is you brand a onep

person business based on yourself right

it's a personal brand it's a personal

business and it the brand revolves

around your vision for for the future

and your goals that is what you are

leading people towards because followers

follow leaders right so if you are not a

leader then don't try to start a

business so the next thing how do you

attract people to that brand how do you

build a following content and your

content is Created from your interests

so self-development or skills which are

the skill-based things that I talked

about and you educating people on that

while also throwing in your unique spin

here and there right talking about your

interest and educating people on your

interest and skills and throwing in your

own personal thoughts your own beliefs

maybe some mindset stuff maybe what

you're doing on a daily basis right you

entertain educate and Inspire with your

content and you learn how to write or

structure content in a way that catches

attention delivers value on that

attention and then converts the

attention to either a follow or a

purchase or an email subscriber and then

you slowly build leverage over time to

get to the point of what we talked about

earlier and now the last thing the way

you monetize because people screw this

up so much uh cuz it's like how do I

monetize from a platform where it's like

YouTube you can do AdSense and that's

great I do that and it's like other

people can do that but it's not in your

control right you can be taken down from

the platform at any time and if you

don't have an email list or your own

product or service that you create and

you control the price and both the

traffic going to it that is what

determines your income so if you want to

actually build an income online you need

to become valuable enough to sell a

product or service to a person that is

one to two steps behind you or just has

a use case in your life so it has a use

case in other people's lives if I like

coffee and I use it to focus then I'm

going to create an eleanine coffee brand

and sell it to my audience while talking

about productivity and focus it is that

simple given time and not quitting

because you didn't see results after 2

weeks all right now to the

entrepreneurial method because this is

something we do on a daily basis and

it's just like a universal principle

that people need to follow in order to

not only like increase their quality of

life and solve their own problems but

also profit off of that to profit off of

your own self-development and your own

skill acquisition because that's just

the thing if you are starting out from

zero it's no problem you talk you write

content about what were learning your

brand is your vision for the future so

if you're starting a freelance business

and you plan to take that to $10,000 a

month and that's your vision or your

goals for the future then that's your

brand hey follow me along as I build

this freelance business to $10,000 a

month now if you are already valuable if

you've already developed those skills

you've already developed yourself or

your mind then you have a bit more

Authority and you already know what you

should be talking about and the value

you should be creating online now one

thing I want to mention here with

content is

that you're not trying to reinvent the

wheel like you have to be self-aware

here that's what self-reliance is in the

one person business is being self-aware

what kind of content do you like to

consume right is it too basic or is it

un unique to you right or are you

reading the same exact [ __ ] thing

week after week people need to be

reminded more than they need something

new that's all content is is you are

joining in and you're giving your own

take on the same thing that people are

saying that results in growth if you

aren't growing on social media it's

usually because your ego is in the way

and you are trying you are over

complicating things way too much and

you're trying to be too fancy or too

clever and you get mad because people

are because you think people aren't as

intelligent as you or just don't get it

and it's like yeah they don't get it so

listen to the feedback and change how

you talk about things so it's actually

interesting if people aren't interested

in your interest it's because you don't

know how to make your interest

interesting to that person so the

entrepreneurial method here it is you

find a problem you learn how to solve it

you document how you solved it online

you systemize your process and you share

your discoveries so in a nutshell you

find a problem in your life right that's

step number one is find a problem

because all stories marketing literally

everything the thing that drives human

behavior are problems right if I were to

read you a story and it started with

there was a cold spot on the side of the

bed that opens a curiosity Loop and

people want to learn more you want to

learn more once you become aware of your

own problems and that they are actually

a problem right once you identify a

problem let's say with your health then

you are going to self-educate in order

to get there right that leads into step

two is self-educate so let's say that

you find yourself lacking self-esteem

that is a health problem because one

maybe you don't have muscle mass or you

just don't like how you look and that is

a surface level problem right if you

want to understand this from the lens of

finding your purpose I have another

video um I would look that up it's like

how to find your purpose by solving your

own problems it's the same thing you

have to solve those shallow external

problems first and then bust through to

your inner core to get to the meaning

and purpose of everything because we've

shrouded over it with all of these

comparison self-comparison to other

people people and all these things that

are creating the shallow problems but

you can't just ignore those you have to

solve them because that's what most

people are struggling with and that's

how you can help them once you actually

solve it for yourself right you have to

develop yourself and your skill set so

if you have a health problem and maybe

you need to go and learn how to hit the

gym and then you become good at hitting

the gym or you find this unique take or

create your own system for becoming

jacked or whatever it may be then you

can teach people about that and of

course use your own head here use your

critical thinking and understand like

when it's Justified whether you can sell

a product or not the people that are

going to sell a product will sell a

product so that's on the individual and

I I just can't help you with that this

is a free video I'm not talking with you

oneon-one just have some common sense

and be smart about what you're selling

so another thing if you want to fix a

money problem let's say you're broke

college student and you understand that

college is going to give you some money

yeah it's going to give you some cash

flow but it's going to be a cap on your

income and you don't like that so you

start a freelancing business you start

learning a skill see how a problem leads

to self-education which is self step

number two is learn how to solve it uh

then you self-educate you get results

and then you talk about those results

and then you docu that's you documenting

how you solve it online that leads into

step number three and that is also how

you learn more about yourself and about

the skill you're doing right because if

you the problem here is that people

always think they lack experience and

it's like like oh I like I like I I I

feel like an impostor when I'm posting

content online like I I know a lot about

web design and I'm trying to land my

first client but I can't post about it

online that's just weird it's like dude

if you're going to try and make money

off of someone by reaching out to them

with a freelance service then why the

[ __ ] are you scared to post free content

online it doesn't make sense the free

content online should come first and

should be a way of you distilling what

you learned and organizing your thoughts

so that other people can benefit from it

and you can build authority to the point

of Landing a client right so you have to

understand like people see me now and

you're watching this on YouTube so it's

a bit different it's not on Instagram or

it's not on Twitter which where I have a

much larger following and like people

see that Gap right they're like oh this

guy has 240,000 followers on Instagram

it's going to take forever to get there

which it is but that doesn't mean like

that I didn't see results along the way

there right again you're paying

attention to the Gap and that's what's

causing the overwhelm anxiety and

procrastination rather than the first

step in front of you which is just

starting and doing so what you don't see

is that I'm a regular ass dude maybe I

have some cool Lighting in the

background and maybe I I don't know like

what what do you perceive of me how do

you think of me which I guarantee you

it's not who I am but how do you

perceive me right is there a Gap there

do you see me as a bit authoritative

because I want to let you know that I'm

just a regular [ __ ] dude right I

identified a problem in my life I was a

young broke college student and as

exactly what I said earlier I didn't

want to get a job that limited my

potential future in terms of how much I

could make so I started learning every

single skill that I could Under the Sun

and then once I saw results with

freelancing I did it kind of backwards

of what I'm recommending then I started

posting online about my results with web

design and freelancing taught people

about web design talked about my

self-development journey talked about

mindset talked about skill acquisition

money and I grew an audience I

eventually created a digital product

showing how I uh went or how I started

my web design business and that iterated

over time right with the scientific

process or the entrepreneurial process

iteration is such a big part of

everything and that's what the one

person business does it evolves so if

you are afraid of saturation in this

stuff you have to understand that if you

are starting a Creator business or a

oneperson business

there is no saturation it's kind of

impossible because we evolve I evolved

from freelancing to Consulting so I

opened up a job in the freelance market

after I left it and then after I left

Consulting and started the cohort and

was doing digital products As I Grew an

audience then I desaturated that market

right that offer that made me a lot of

money I am not selling anymore so other

people can come in and sell something

similar and take that spot if they

wanted to right and now if I want to

transition eventually and just Bank on

like book sales or start a software

company then I desaturated the market

even more so you have to understand that

the internet enables 8 billion

monopolies it really does there is room

for everyone because one you're thinking

there's too much saturation because you

haven't started again it's a gap you're

guessing what's in between that Gap

rather than figuring it out for yourself

and so a side note is is that someone

asked me recently and they were like uh

I I'm thinking about growing an audience

and talking about my interests and

eventually making an income but how long

will it take and so like my question is

if you're going to see yourself doing

this for the rest of your life right if

this is the thing that you want to do

for the rest of your life then why does

it [ __ ] matter how long it will take

because if you're going to come back to

it anyways why not start now get the

failures that you have to have they're

necessary you have to have a certain

amount of failures to see success once

you get those out of the way as soon as

possible the sooner you're going to see

success and actually be able to do it

for the rest of your life and what

happens if you don't do that then you're

not going to be doing the thing you want

for the rest of your life so uh step

number four is to distill things into a

replicable process right that's what

people want they want step-by-step

advice on how to get a specific end

result that's what every single thing

does unless you create like a tool

or a product or something that is just

useful in people's lives or they want to

make but if you want to make money from

the start you need to just focus on

distilling a process or creating a

system right and so the way you do this

this ties in with learning and

self-education and self-reliance because

if you hire someone to do this All For

You Like if you if I hired someone or if

I paid someone for uh Fitness coaching

and I just followed their advice to a te

I didn't learn anything for myself you

have to experiment you have to try

different things you have to see what

works for you you have to find that

Discovery by figuring it out and

struggling and not taking the easy route

so that you can take that and teach it

from your own unique point of view so

for step number five is to share your

discoveries is to give your discoveries

or your process to someone that wants to

be helped now I want to wrap this video

up in Step number five by asking you if

very difficult question which is what is

the meaning of life so from my own

experimentation and self-education and

researching multiple different

perspectives you see what I'm doing here

and figuring things out I've noticed a

few patterns I've noticed kind of a

two-step system for the meaning of life

now we can't lump this entire question

into this but I just want to spark some

thought and awareness in you so the

first thing leaning into the meaning of

life

is raising your Consciousness and what

that means is actively exploring the

unknown aspects of reality which means

you're not straying away from challenge

or failure or the dark areas of the

human experience that are going to be

there whether you deny them or not so

you are actively exploring and feeling

into your problems learning how to solve

them and directly experiencing your

yourself solving them so that you get

that you get those results and you TR

truly learn and you raise your cons

Consciousness around that domain of

reality so you are making the Unknown

Known the unconscious conscious by

solving your own problems and becoming

aware of the unconscious and making it

conscious you making the unpredictable

predictable so the unpredictable nature

of solo preneurship you're making that

predictable and you're helping other

people get there so the second thing

after raising raising your own

Consciousness is raising the collective

Consciousness so what you're doing is

you are when you're raising your

Consciousness you're creating a map of

reality you're creating a map of the

unknown or what is unknown to other

people and then you teaching it to them

helps accelerate the level of the

collective Consciousness much faster if

you are teaching them and uh of course

basing your teaching and making it known

that they have to self-educate and they

have to figure it out for themselves as

well and raise their own Consciousness

then that is somewhat the meaning to

life and I can attest that it is an a

[ __ ] incredible feeling when you help

someone else get results and solve the

problems that they want to solve so you

raise the collective Consciousness by

giving out pieces of your map by writing

online or posting online right and so

attracting a following I that's what

social media is for and then your

products themselves are the map right

they are the map you are distilling and

like enclosing it into a little zip zip

file to upload in other people's brains

because then the next thing is like oh

Dan well like what if I like people are

already selling this thing and like it's

already for free online and you have to

understand like that only a specific

certain like a specific type of person

says that one the people that aren't in

the game of business two they aren't

just in the arena too like they don't

have the money to invest in those kinds

of products right because

what people pay for is aggregation speed

and convenience right that's just

everywhere around us like why do you go

and buy something that is terrible for

your health rather than just eating the

good food you have at home it's

convenience right so why would I

spend 20 hours filtering through just

like fragmented YouTube videos on the

internet rather than just a step-by-step

course on how to get an end result and

then get it now the thing with this is

is that you can't help people that don't

want want to be helped like if people

just twist your words there's there's

probably some people watching this the

the like two dislikes that you don't see

anymore I wish people could see them

because it's kind of like credibility

it's like if if everyone agreed with me

then I wouldn't be saying something that

is closer to truth but I don't know

there's weird stuff with that but the

the thing is that people don't

people that don't want to be helped you

can't help them right so you have to be

okay with the hate and the criticism

that comes along with this stuff if

people don't want to increase their

quality of life and they're stuck in

this ego trap then it's okay you can't

help them so I will end with this the

lips of wisdom are closed except to the

ears of understanding and that is a

quote from the cabalion and it just hits

so the ancient Masters are saying the

same thing you can't help people that

don't want to be

helped the state of work is changing

things are going digital we know that

employers are starting to hire based on

an individual's public resume that they

post online via content newsletters

YouTube videos or anything else that

helps display their credibility and

Authority without you having to try and

prove it to the employer and to add on

top of that people are and have been

losing trust in the traditional

education system and they are resorting

to internet creators for their future

success both personal and professional

because think about it when's the last

time that you've heard someone say like

oh I am so proud like I use everything

that I learned in my degree for my job

that's not how things are moving instead

I've learned what I know about the gym

from YouTubers that talk about Fitness

there are infinite perspectives that I

can study and become my own personal

trainer and my own personal expert

rather than I don't have to give that

advice to others I can if that's

something I want to do and I do for

business and spirituality and personal

development but when it comes to the gym

and health I have the full ability to

tap into my desire for self-education

and I can become my own personal trainer

I can become my own relationship

therapist I can become my own

psychologist I can become anything that

I want to become because there is ample

education out there that I don't have to

shovel over $40,000 to acquire to become

an expert in that field and now client

work like freelancing when they want to

break out of this traditional system of

like either employment or other things

people usually go with the freelancing

option they learn a skill they sell a

skill and they get stuck in a new Rat

Race that they have created for

themselves in terms of I need to find

clients in order to survive and they're

going to pay me this much and and you're

a commodity because you're a specialized

robot that performs one specific task

that other tools are starting to

automate out because that's the thing is

one thing that a lot of people leave out

about freelancing or what they don't

tell you because I've experienced it and

some people are starting to talk about

this but I was a freelancer and I

pivoted out of it because I realized

that you need to truly become an expert

and that does not mean being a

specialist if you want to become a web

designer great that is an incredible

first option to go with to start making

some money but in order to charge three

four 5 $10,000 for a service to be able

to generate wealth and be able to take

on less clients so you have more time on

your hands you have to understand that

the the low ticket freelance jobs are

being automated out I can go and build

an absolutely [ __ ] beautiful website

for $10 with a specific software because

that's what web designers are doing

nowadays is they are using software and

they're using their mind and their

creative ability to apply that software

to someone else's business and because

that business usually doesn't have the

time to do so for themselves and now I'm

a big proponent of the onep person

business model and so if you're coming

into the Creator economy or even for

like influencers and you're trying to

sell to these people because it's the

future and that's what you should do and

it's an opportunity that you should hop

on I'm not saying this lightly please

note this down is that if you want to

Target other creators and become a

Creator yourself you're going to have to

go more towards the side of Education

right if you were to come to me I don't

want a website built for myself I want

to learn how to do it so you can either

teach me or I can go buy a software and

learn how to do it myself but in many

cases I don't want to spend that time to

learn how to do this one specific thing

just because it doesn't interest me so I

would rather pay you $1,000 to get on a

call with me and tell me exactly how to

build a website I don't need this don't

reach out to me for this I was a web

designer in my past I can do that

specifically fine but if you find a

problem in my business that I'm unaware

of and you make me aware of it and you

persuade me as to why it's going to help

my business for me to pay you $1,000 to

teach me that step-by-step system that

will save me x amount of time wasted

then I may buy from you and so the

highest paid

Freelancers that do the work for you

they use their creative ability they use

their mind they don't rely on a software

with cool templates and other things to

be the main part of their service they

understand a mix a range of skills that

then they can come and build a solution

for your business so for example if I'm

having TR if a Coach is having trouble

generating leads then I'm going to come

in and I'm going to say okay you need a

landing page so I need to know web

design you need uh copywriting for that

Landing page so I need to understand

persuasion marketing and copyrighting

and then I need to understand their

business as a whole right because then

they opt in and they get put into an

email sequence that has follow-ups and

other things and that's a much better

well-rounded service that fits someone's

specific business in a way that will get

results and that is impossible to just

Outsource to one specific software to do

it all for you and so as humans this is

what we do we have the ability to think

and build we build tools and solutions

that make life easier for us this is

never going to stop we're going to

continue doing it so if you are not a

builder then you are going to be built

over or you are going to build for

someone else so that was kind of just an

introduction to lay the framework but in

the last video we talked about the onep

person business model how to productize

yourself and now I want to talk about

what I call a value Creator or in some

cases a synthesizer which we'll also

touch on but the value Creator is is a

way to go about the oneperson business

model because there are infinite numbers

of oneperson business models right it's

not limited to digital products

information products courses coaching

Consulting like turning yourself into a

business is what I'm talking about here

and being a value Creator is a way of

doing that so this is a new career path

that the internet has created I've

talked about how 60% of new jobs have

yet to be created they're going to be

created by the internet the value

Creator or the educator is going to be

one of them one that takes it on as

their responsibility to research a

specific crevice of reality that nobody

has explored or at least explored in

that combination right you can explore

many different interests and then you

synthesize those you connect those and

you educate other people you play your

role in the shift away from the

traditional education system that can't

keep up with how technology is evolved

so value creators are the people that

earn with their mind not their time so

they can stay as a onep person Business

Without limiting their income they

research their obsessions and distill

their learnings with writing video and

other internet content they become a

oneperson media company right they build

their name on social media with media so

videos writing graphics and then they

sell a product from that traffic right

because now you have traffic now you

need a way to monetize and send people

to and we talked about that in the last

video third thing they get paid for

aggregated knowledge and experience in

the form of digital products or physical

products if you want but everyone should

have some form of digital product so

that's how they get paid is they

research these things they leave out

breadcrumbs in the form of content and

media and then they aggregate that

information into a step-by-step system

and sell that via a digital product or

service and four they have a heavy focus

on educating Their audience instead of

posting memes starting drama

commentating on other things or other

things like that to me this is very

appealing I like the path of the value

creator

online because I don't have to worry

about starting drama with other people I

get to focus on my me my message and

what I'm educating people on and it it

doesn't take flashy looks or other

things to actually build an audience it

takes this education of the certain

things that you were learning and

becoming an expert in so value creators

are those that dedicate themselves to

exploring the unknown aspects of life to

exploring their curiosity and they take

it on as their life work life's work to

dissect these crevices of reality that

they're exploring so whether it be

self-improvement marketing business

spirituality met metaphysics philosophy

uh email marketing whatever it may be

you just have to start and start

learning and making connections and

letting one thing lead to another by

curiosity now a lot of people get

confused here with curiosity and so do I

because it's not something tangible it's

not something concrete and for me I can

only explain it based off of experience

and feeling so with curiosity think of

the book that you actually wanted to

read think of the videos that you

actually wanted to watch the things that

were seamless where it's like man I'm

loving learning about this so for me

it's a select few books it's like The

Power of Now which I haven't read in a

bit awareness um way of the superior man

Flow by mihi Chet mihi uh Rest by Alex

Su Jang Kim pong and everything Alan

Watts right those really resonate with

me specifically they may not resonate

with you and that's a sign that's a sign

that you have to find the people and the

writing and the interest that really

really resonate with you and that makes

it effortless to actually study those

and makes you want to talk about them CU

if you're going to post something online

the easiest way I can say as to oh what

do I post post the things that are

interesting to you because they're going

to be interesting to someone else if

you're reading through a book and

something catches your attention and

you're like oh man that's really good

other people aren't going to think that

some other people so you take that and

you distill it for your audience you

synthesize it with your interest or what

you're trying to achieve in this life

watch the other video on the one person

business model and then that's going to

be interesting to them because they are

similar to you so it's not about

transitioning from consumer to cre it's

about transitioning from consumer to

researcher first because you have to

research and gather your own knowledge

before you can create with it right you

have to dissect other things via reading

and then order to reconstruct them into

your own creation or writing or video or

newsletter whatever it may be because a

a researcher to me it implies that you

are intentionally consuming information

you have a goal of how to use that

information and apply that that

information so if your brand or you as a

person are working towards a big goal in

your life and you're researching

specific things let's say you're working

towards Financial Freedom but you're

very interested in spirituality well how

is it helping you get there right that's

a very unique perspective and that's a

very unique connection that you can make

so here is a graphic of the value

Creator we start with genuine interests

and the skills you need for that are

research learning and note-taking those

are things you have to do on a daily

basis so what are you obsessed with

learning we talked about that the next

thing is creating your unique

perspective if you need help with this I

highly highly highly recommend you

download my free creative challenge it's

called 7 days to genius ideas it it it

will change everything I don't say that

in a platitude sense like oh it'll

change your life it will [ __ ] change

the way you see the world the world and

your content it'll Branch over into

content so for forming a unique

perspective you need critical thinking

open-mindedness and self-improvement

next thing is actually creating value

from that so how will they help others

reach that goal how will your unique

interests and perspectives help other

people and for that the skills you need

are marketing and sales writing and

thinking education and teaching and then

now that you have value because you

understand how to structure a persuasive

message by studying those skills then

you need to distribute that value so the

next thing is value dist distribution

where can they find your value on the

internet so you need to understand

social

media digital tools and leverage

building and so if you have to

screenshot that graphic and start just

generally researching those skills get

the big picture of what they are and how

to do them well because here's one other

thing right I was watching an

actualized.org lecture the other day and

he mentioned how like real or like the

school system and government and other

things they're compartmentalized right

when you go to school to be learn one

thing let's say the biology department

or the chemistry department or the

business department right you're you're

limited you're studying those things

only when reality is not

compartmentalized

business it it's a part of life all of

your life plays into it and we need more

people we need more synthesizers to come

in and research their interest and use

that to create an entirely new category

because like life isn't

compartmentalized you need to be able to

understand the full picture and connect

the full picture together in order to

help people achieve their goals in life

we need more people that can do thatc

because it isn't easy it's incredibly

difficult and fun to research what you

want to research and embrace the unknown

or the unconventional and uncomfortable

path in life it is 10 times more

rewarding any platitude will tell you

that and those platitudes the cliche

quotes on like oh break out of your

comfort zone like they're they've lived

a long time because they are very very

very important no matter how many times

they've been conditioned into your head

to the point of you thinking that they

are boring and insignificant so this how

this all sounds great but how do you

start researching your interests

effectively and that is by exploring the

unknown aspects of reality through

Consciousness because reality is

infinitely complex connected and

perspective based you are a pers

perspective vessel the way that you

consume information is going to be

different from how others consume it you

are going to interpret it based on your

worldview and then if you create with

that worldview and you help put it out

there then it's going to be different

from other people's perspectives so how

do you explore this crevice of reality

or part of the unknown you deconstruct

holes into parts then you reconstruct

those parts back into a hole because the

universe or God or infinite intelligence

or whatever it may be it has divided

itself into Infinite different parts it

is a whole and it is a part and those

parts exist because of distinctions

right it's just infinite different

distinctions and I don't want to get all

philosophical here uh we'll dive into

that in another time but you have to

understand that the only thing the only

reason that people or things exist like

in the metaphorical in the philosophical

sense the only reason they exist is

because of relationship it's because of

Distinction it's because I am not this

so I am this right I am not that camera

so I am human being I am not like if

nothing ex if you're just floating in a

void you yourself would cease to exist

because you have nothing to compare it

to so let's make this a bit more

practical so the first step is choose in

Obsession and the with this don't try to

Outsource this you can't just be like

what's my obsession I don't know what is

your obsession have you tried anything

have you gotten pulled down a rabbit

hole before like you have to try a bunch

of different things if you don't know

try if you don't try you'll never know

so try literally everything that

potentially catches your interest

because your mind your ego will try to

distract you from this if you see

something like oh well that'd be cool to

study or learn on my own but that video

game that sounds really nice oh that

like going out with my friends that

sounds really nice I have nothing

against video games or going out with

your friends but if it's distracting you

from making progress then yeah there's a

problem there so if you need a start

starting point look at your browser

history on YouTube Google whatever it

may be look at the last videos you

watched and look at what you naturally

consume to learn not to distract

yourself what do you go on social media

to learn who are you following that are

actually educating others and how can

you emulate them how can you reverse

engineer how can you deconstruct that

hole into Parts how can you reverse

engineer their success and follow it and

another thing is to look at your life

and see what you do what have you

improved the most in your your life if

you're a gym junkie how has the gym

helped you if you're a runner how has

that helped you if you're an autodidact

or a polymath and you just love

researching everything how has that

helped you how can you help other people

become that and how has it benefited

your life so number two is to research

that Obsession from all angles so to do

this you have to follow people that you

disagree with that are talking about

your topic of interest you have to buy

let's say a best-selling book that goes

over the fundamentals of that Obsession

you need to get the big picture before

you can start understanding the tactics

and the little details right you have to

obsess over the big picture rather than

the technical details don't get trapped

in the technical details view everything

from The Meta perspective of the big

picture of that specific Obsession of

yours the thing that you are researching

and you have to come at it from I want

to understand this holistically I want

to understand all perspectives if you're

a health guy then study the benefits of

a vegan diet even if you absolutely hate

and you're tied to the ideology that

veganism is bad look at the benefits see

why people do it be able to be nuanced

and navigate your way through a

conversation on health and then go and

look at carnivore if you are so attached

to carnivore then force yourself to look

at the research that disproves carnivore

and vice versa for everything look at

both sides of the coin if you're

attached to the ancestral diet then

maybe try vegan ISM like break out of

your little bubble of comfort that you

put yourself in and continue growing by

trying new things and researching the

entire domain so the best thing you can

do is just learn about it every day

immerse yourself in that Obsession and

people that are teaching about it

unfollow every single social media

account aside from the ones that are

putting out good information that you

can study put books on your desk uh cue

a podcast for the next day literally

just immerse yourself in the information

and then the next thing that you do is

you note down Golden Nugget ideas or

your discoveries so as you're

researching your obsessions are really

anything it should be since you

genuinely curious about these things it

should be near impossible to not write

down your discoveries or to write down

the things that really stuck with you

the things that interested you meaning

they are going to interest someone else

so if you need help one keep a running

note in your phone and download my free

creative challenge so I give all of this

to you you but if you need help as

you're listening as you're reading

whatever it may be note down the ideas

anecdotes stories or even statistics

that really stuck out to you that you're

like wow like that changed my mind or

aha like that's it it's hard to put this

into like tangible words because you

can't but when you get that excitement

that's what you write down and so with

all of this when you go to write content

or you go to create a video or you go to

outline a podcast or something like that

all of these things that you've written

down they're building blocks you

literally just copy paste them over and

you structure an argument about B based

on what you want to talk about and these

will serve as foundational ideas for

your content like one thing that I do

for my YouTube videos is one I watch

Good YouTube videos and I know what

performs well in the algorithm and I

take the title of the video so let's say

one that's coming in the future that I'm

writing about in my newsletter right now

is called the power of being alone

that's a very Hot Topic a lot of people

like to talk about that so right now

what I'm doing is I'm listening to

videos on being alone I'm studying that

topic so I can come with a credible

argument because I have experience to

back it but I need a way of structuring

my argument and so that's the next thing

is that simplifying complex topics will

be the greatest skill of The Next

Century because we live in an in

Information Age right there's so many

ideas and people are overwhelmed with

what they need to do right there's so

many different options that you can take

for your career or your life and we need

people that can come and organize and

simplify this information that's being

put out there because people are making

new discoveries left and right people

are creating new knowledge left and

right and they are distilling it in the

form of Internet content and so the

biggest mistake you can do here because

you're researching your interest right

you're researching you're noting things

down but the worst thing you can do is

let knowledge outpace execution you have

to apply what you learn because you

don't learn to write by reading about

writing it's going to help it's a good

guide but you have to actually practice

it right you can't study a a a senior's

level English course if you're in first

grade right or you haven't written

anything in your life it just doesn't

make sense it's not going to apply and

you're going to be like oh crap and you

need to go back to the fundamentals you

need to go back to first grade English

and practice and then you go to need to

go to second grade English and then

practice and you need to go to third

grade English and practice and and if

you skip any of those steps you're not

going to learn to write effectively or

it's just going to take you 10 times

longer because you're going to try and

write like a a senior in college and

then you're going to have to go back to

fourth grade but there's also a trap

there because with value creation you

need to make your knowledge valuable

right there's only so many things that

you can like practice tangibly right

there's ideas that you have to munch on

and contemplate and go in walks and let

your uh default mode Network let your

subconscious mind bring ideas to your

consci mind so you have Firepower to

write with you have to sit down and you

have to sit with a topic and just think

about it you have to contemplate you

have to go in you need to introspect and

self-reflect and understand like okay

what is the true value in this message

what has this helped me with in my life

and now the next step is absolutely

crucial you need to put your value on

the public market so you need to turn

the value that you've created into

internet content and you need to post it

because you need data you need to

understand if your ideas are truly

valuable or not or if they are perceived

as valuable because you can write like

Alan Watts you can write like a

philosopher but if you post it online

and you're not growing and you're not

getting any any engagement and because

of that you're not making any sales it's

not going to be sustainable then how how

are you going to do that for a fulltime

you need a balance of internal and

external you need to play the game the

external game from a place of I want to

give value okay so we understand how to

find and research our obsessions but how

do we package up that knowledge and turn

it into something of value that other

people will like engage and follow along

with so the first step is choosing a

media platform because you're going to

be Distributing your value via media

right you are going to be composing a

message from your knowledge from your

own unique perspective and distribute it

via media that's all the internet is

right that's how you reach anyone that's

how you build a readership that's how

you build an audience there is no way

around it you have to create content you

have to create media so I personally

prefer Twitter that's what I started

with that's what many people in my

network have started with they've grown

on there because it is underrated and

untapped and there are just so many

different benefits behind starting on

Twitter because I tried everything

before I tried a fitness YouTube channel

I tried a digital art page on Instagram

I tried paid ads SEO all of this other

stuff to try and grow my brand and now I

was missing crucial pieces but when I

got on Twitter everything just clicked

all of my knowledge clicked and I'm just

like okay I know how to make this work

now and it was easier because Twitter

you need a profile picture but you don't

need to post any images right it's it's

an idea platform it's a platform for

ideas and writing clear articulation and

communication that's what all of this is

that's the foundation of everything

there's a reason that people screenshot

their tweets and post them on other

platforms it's because the message is so

valuable and uh captivating compared to

like an Instagram model that's just in

like a bikini there's something of value

there and those tweets the screenshotted

tweets on any other platform usually get

more engagement if the Tweet is good

than any other kind of post you could

post right so it only makes sense to

start on Twitter because all you need is

the ability to type on a keyboard and

maybe some branding and marketing

knowledge on how to create a profile

that uh makes people want to follow you

right but that's not the only benefit of

starting on Twitter the other thing is

that the retweet button that's how you

share a post that's how you get eyes

that's how you get eyes on your content

which is how you grow you like I feel

like people are so confused with how to

grow it's like I'm posting content every

single day and it's like this isn't

YouTube where those are going to build

up and over time if the SEO is good then

you may gain a following this is you

need to write good content and you need

to put 100% of your effort 90% of your e

effort on getting it in front of other

people and so the retweet button is just

a click on any other social media

platform it's much higher friction to

share another post it's much higher

friction to get eyes on your posts

therefore getting them on your profile

therefore for having them follow you so

take that into account and the comments

right the comments are just better on

Twitter it's more of a forum and people

go to the comments more than they would

on say Instagram right so if you're

commenting on Instagram all you see is

like a username and then a line with

whatever they're commenting but if you

comment on Twitter they see your profile

picture so they can tell if you're a

Creator or not if your branding is good

they see your name and they see that you

added value to that tweet so there's

just much easier ways to grow on Twitter

and Twitter's just underrated and it it

is the foundation writing is the

foundation of everything if you can

write compelling tweets all of your

other social media content will get that

much better and that much more valuable

so the key with this is to start with

beginner level content 95% of the market

are beginners if you're watching this

feels weird to say this but you're a bit

higher intelligence like I try to not

make things super shallow so you're at

least looking for depth you are ahead of

people in some area whether it be from

what I taught you or from what someone

else on YouTube taught you you have

information that you can pass down to a

beginner level like very beginner level

right in the form of actionable advice

that's what every single person does to

grow at the start YouTubers for example

if you want to become a vlogger go look

at a vlogger past videos did they start

with just these random Vlogs where it's

like I bought a new car it's like no

they taught you something they educated

you and provided value relating to

something from a beginner level so if

they are a mainly a health guy then they

posted all of the F foundations and

fundamentals of what they do to maintain

their health or build muscle or lose fat

or whatever it may be the same is for

writing how do you get started writing

what's the benefits of writing what are

the foundational principles of writing

what about persuasive communication

right you need to dissect and understand

the certain interests that you are

pursuing and dish out actionable advice

in the form of the fundamentals in order

to grow at the start that is the content

that you are going to be producing on

Twitter and just be aware of this when

you're scrolling on Twitter or

Instagram don't just scroll and consume

the content that's the consumer mindset

the Creator he takes it he looks at it

he deconstructs it why did this do so

well why is this type of content

performing well and if this content is

performing well how am I going to take

whatever it is here the essence of this

post make it my own so I can also grow

and play the game so that's step number

one is choose a media platform and just

start posting in Step number two is to

learn to capture attention because that

is the name of the game in just this

information age this idea age where

there's too much information there's too

many ideas everyone's trying to catch

your attention but that's the thing is

you have to get good at catching

attention or else they're not going to

read any of your stuff if you can't stop

them to read your post how are they

going to like your post how are they

going to retweet it how are they going

to comment how are they going to click

on your profile to try and find out more

how are you going to catch their

attention on your profile how are you

going to lead that attention to your

lead magnet what about your emails what

about a product what about a service how

are you going to guide their attention

throughout all of this but the thing

here is you don't have to become a

sleazy used car salesmen to catch

attention it's like but wait there's

more no you don't have to do any of that

[ __ ] you just have to understand and

study psychology and I'll give you a few

examples of like how to capture

attention based on psychological

principles so the first is problems

right if you have studied marketing if

you studied copyrighting if you studied

branding everything revolves around

problems uh human behavior revolves

around problems stories start with

problems right if you start with a

problem it opens a curiosity Gap and

they want to figure out what the

solution is right so if you can start

with a problem that a relatable problem

that someone is facing like if you

struggle to grow your business that's

just an example but a problem

right it's The Duality and the like back

and forth and playing the game of

problems and benefits right so what's

the problem how do you overcome it what

are the benefits the problem is a good

way of capturing attention and this all

takes practice so another one is numbers

numbers like a statistic well that's the

next one I want to go over but uh

numbers where it's like I spent 4,500

hours studying this so you don't have to

here's what I learned right some

something like that numbers especially

on Twitter or even other platforms where

it's very text heavy or image heavy it's

just a different thing it's a pattern

interrupt that catches someone's

attention and then the next thing is

statistics so 99% of people say they

regretted something before they died how

do you avoid this right so you can see

how that kind of leads into something

else but you're you're better off

studying um copywriting for this like

sales copywriting or persuasive

copyrighting you can get my 2-hour

writer course I go over all of this in

so much more depth it's it's like it's

so hard to go over in this video that's

why I created a course but that will

give you everything you need to know if

you want something else to study for

free look up Ada Aida copyrighting

framework that will give you that's a

very basic one but it's very useful

especially for tweets um Pastor p a s t

o r that is also a copywriting framework

that is more long form that will help

you write like Instagram captions emails

sales Pages landing pages all of this

other stuff and give you like a

structure of the sales process that's

another thing you can research is a

sales process so we've chosen a media

platform we understand that we have to

learn how to capture attention the next

thing is to treat yourself as your ideal

reader if you watch the last video on

the one person business model you know

that I'm very big or trying to create

something out of this I'm trying to come

up with a term if you can think of a

term for this I've thought of like

mental monetization

the business of self one person business

is good but that's kind of broad there's

nothing specific that's like I'm turning

myself into a business I'm productizing

myself I want a name for that but that's

just the thing while you are your brand

you are your content you are whatever I

want you to treat yourself as your ideal

reader you are writing or creating value

for yourself both your past self where

you're giving them advice on how to

overcome problems faster or you're just

like giving giving them encouragement

you remember uh like if you can sit back

and contemplate and think this is very

big for Value creators is Solitude and

thinking and freeth thinking by going on

walks listening to what you want to

listen to contemplating self-reflecting

all of that stuff cuz when you

self-reflect and you remember that you

were in a low place in life then you can

write to that person you can create for

that person where you are saying like

this is like a Cheesy motivational

example but it's like hey man I know

you're in a hard place I know you can

get past this just keep doing what

you're doing it's a Cheesy aspect but if

if you were like I remember when I

didn't understand this thing in

marketing and now you understand

marketing then give them advice like

here are the the five marketing

principles that you need to understand

catching attention creating value

whatever it may be and then you list

them off and that's how you can start

creating content and you can also do it

to your current self if if you're going

to through a hard time right now then

give yourself advice tell yourself what

to do to overcome that and other people

will benefit from it right this is a

great way of just like personal growth

in general I mentioned in the last video

that business and writing and content

creation is my method that is my tool as

opposed to like meditation for

self-actualizing and self transcending

and then you can so on the flip side if

you're not in a bad place right now if

you're in a very good place and things

are going well then tell people why tell

yourself why it's going well and

reinforce that in your own head write to

yourself to reinforce your own good

behavior and to try and fix your bad

behavior and then you can also write to

your future self of like give them uh

encouragement to keep going or something

like that you get the point so in

essence you treat Twitter or even just

social media in general as your public

Journal you treat it as your public

notet taking software you treat it as

your public journal and you treat it as

your public school for other people so

the fourth thing we understand we chose

media platform capturing attention

writing to ourselves but now you have to

prioritize depth and Clarity because so

many people just get trapped they get

trapped in the social media rat race

right they get out of the corporate Rat

Race for the social media Rat Race where

they're just so focused on growth

they're so focused on oh I have to write

this kind of content in order to grow

and that's true to an extent you do have

to grow and you do have to kind of shut

your ego off and provide value to those

that actually need it even though you

think you're too above that level of

knowledge but the other thing is that

you need to actually you have to write

you have to write and dissect and create

depth behind the things that you're

truly passionate about because that is

how you become an expert so I recommend

starting a newsletter right everyone

should if you don't have an email list

you're just going to be screwed you're

going to be absolutely [ __ ] if your

social media platforms get taken down

they can't take emails away from you

email marketing don't let any limiting

beliefs or whatever like oh nobody

checks their emails and it's like no

they do people are making seven figures

from email list alone uh you have to

test it out and experience it to know

for yourself but for now start an email

newsletter right I go over this in toour

writer again my writing course and just

content creation course but for the

newsletter this has been the biggest

game changer for me in my business is

one noting all of these things so I I

told you about the 7 days to genius

ideas challenge where you kind of pick

that Golden Nugget of information that

you picked up from researching your

obsessions and then you write that down

and then as you're writing those down

you have building blocks for the

newsletters right so you take a topic

that you want to write about you dissect

it with my framework where you break it

into goals benefits perspectives topics

whatever and then you start piecing

together a newsletter and you start

making connections right now if you want

to get very spiritual um actualized.org

he actually has a clip it's called love

is connection so love not the uh not the

ooey gooey modern notion of love but

like love for like Selfless Love right

Selfless Love for everything is

connection it's finding that shared

perspective it's connecting the dots and

seeing how reality moves together and

that's really what has changed the game

for me with my newsletter it's like I

study neuroscience and I study

philosophy and I'm like these are saying

the same things how can I put this

together in a newsletter and and that

forces me to be able to articulate these

things this is what's helped me so much

with YouTube videos is that my thoughts

are actually clear now because I'm

taking notes on things I'm dissecting

them I'm fleshing them out I'm writing

them in my own words I've been writing

for a long time so that's another

advantage of mine but then I'm able to

articulate things just so much better

like you go and watch a YouTube video

from even 6 months ago let's say like8

months ago they were nowhere near this

level of just articulation like it can

happen that fast if you dedicate

yourself to creating valuable long form

content and opting out of the short form

content Rat Race while still maintaining

that and systemizing that so you can

grow but most of the value and sales are

going to come from nurturing your

audience in your newsletter and then

that newsletter can be taken and turned

into a YouTube video a podcast um or

really however else you want to

deconstruct it because you're creating

all this value and then you can turn

certain points into tweets and all of

this other stuff so the gist of it is is

that becoming a value creator that may

be my name for all of this becoming a

value Creator is a very viable and

purposeful career path I feel like I've

been working towards becoming this

myself for my entire life and I just

didn't know what it was um or that it

was a possibility or other things like

that and it really is if you stick it

out and you stay consistent and you're

not going to know what you're doing for

majority of the time I still don't know

what the [ __ ] I'm doing it's like yeah

I'm in a much better place financially

mentally and physically but it's not

like you have a vision for your future

which is important it's not like you

have a vision for your future and then

you get there one day and you're like I

achieved it all it's like nope we're you

you feel the same I'm in the same human

body I have the same human senses and

perceptions and I'm just at a better

place I'm much more calm um I'm much

more stable I'm not acting out of

survival as much and I I really

attribute a lot of that to just writing

and creating value not only for myself

but for others and having everyone

benefit from it and it's been such like

a personal growth journey in itself so I

would recommend I would say try it out

right as as with the obsession things

like try it out stick out that initial

like period where you don't know what

you're doing right cuz when you start

playing a game and if you don't have an

instruction manual and you don't know

how to play the game it's not going to

be fun so you eventually pick it up you

pick up on it so give it two weeks give

it a month and then see if you become

obsessed with it because you probably

will you'll you'll see that first Spark

of growth and you'll be like oh [ __ ]

this is possible and then you'll just

double down Double Down double down and

eventually 3 years later you'll be at

close to 500k to a million followers

across platform so truly grateful for

all of you that are here we recently

passed 10K we passed 10K on YouTube I'm

so stoked because YouTube is different

YouTube is I'm dragging on here but

YouTube is very special to me it's very

special to me it's something I've been

putting in work into for a long time uh

compared to other social media platforms

it hasn't grown nearly as much because I

want to I want it to be one of those

things where I can provide like the most

value and like like aha moments and

mindset shifts imaginable so if I've

done done that for you one thank you for

being here I wouldn't be able to do that

if that relationship wasn't there so

that connection wasn't there so I love

you

guys ever since I can remember I have

always wanted to do what I love for a

living and is That's what everyone wants

right everyone wants that but everyone

is screaming at them to to do the

complete opposite of what they want

right so go to school do whatever you

know you know what you're told to do

when you were a kid and what your

parents thought was possible what you

thought was possible at the time you

already had some preset future for

yourself and so that's kind of what I

did I started out on that path I went to

college and I parted the entire time I

learned creative skills on the side I

studied all of my interests I was deep

Into Fitness and Nutrition and going to

the gym with my buddies during high

school and I also started online

businesses like as much as I possibly

could I just tried everything and then

when I got to college I uh started to

learn to code because I heard that it

was lucrative I got sucked down that

entire Rabbit Hole I was listening to

coding podcast I was deep in that coding

community and I loved every second of it

and so that's what I did on the side I

built out coding projects s and as my

online businesses continue to fail I

decided that it was time for me to call

it quits because one I had been in

college for too long so I dropped out I

didn't see that going anywhere for me

even though I was like a straight A

student and high school and I ended up

getting a front-end web developer job at

an at a web design agency and that paid

50 55k a year so throughout this entire

time I had been I always had a

meaningful side project that I wanted to

work on from the ages of like 16 to 25 I

was always working on something on the

side whether it be a coding project or a

business or learning a skill or just

building something out I did digital art

for a long time I just always had

something to fill my time and something

that I could apply my learnings to and

the reason I did this is because it made

me happy right and after studying flow

and psychology for a bit of time I

understand that is now that's because I

had a vision I had a goal and I was able

to focus uh my Consciousness if you will

or I was able to absorb myself be

absorbed by the skill that I was

learning the goal that I was pursuing

and it was intrinsically motivating

because that skill had meaning to me or

that project had meaning to me it wasn't

someone else telling me what project or

what skill to learn it was by my choice

by my design me creating and living in

my own reality is what caused me to

continue to be obsessed with and

somewhat addicted to those projects

because that's how it goes you want to

be in flow for a lot of your life that

is arguably the key to life is pursuing

your own goals and educating yourself to

the point of consistently progressing in

those goals and this is why I believe so

many people are unhappy because you

could just pull up a random statistic

online about how many people set and

actually stick to their own individual

goals not what you have been conditioned

to want to create for yourself so right

now my current projects are my new

writing product which you can find in

the description and that's kind of what

this video is about but it's also

getting back into into the gym I've been

in the gym the entire time but it hasn't

been as fulfilling and so me

understanding this and becoming aware of

this has made me set a new goal based on

performance rather than uh Vanity now

looks are important but I want to go in

and I want to progress on my lifts

simply because it's just something I

want to do there's that's it and it

makes me happy to do that and I'm

actually pumped right it's kind of

ritualistic to uh get into the flow get

in the car go to the gym and then just

lift a bunch of heavy [ __ ] so why am I

telling you all of this is because there

is one extremely important skill and

that is figuring it out for yourself not

doing what people tell you to do and

doing what you want from a conscious

mind not like a med neocre mind where

it's like oh I can do whatever I want

you want me to jump off a bridge okay

I'll go do that and it's like that's not

what you want you don't want to jump off

a bridge what do you want what are your

desires and what is the uh either

survival mechanism or whatever is

pulling you towards those things about

is it good or bad do you actually want

to do it does it align with your values

do you actually have values and now what

people are telling you to do is not uh

going to be conducive to what you want

and a lot of the time you may have to do

it it for your survival but at the same

time you need to be pursuing a project

on your own that will lead to you being

you having autonomy and you being able

to pursue Mastery in the thing that you

want to master fulltime right not for

someone else and so another reason for

me telling you this is because uh a lot

of what I wanted to do with my life was

deemed impossible because the closed

mind of many would like to they project

their opinions and they want to say the

things or they do say the things that

may discourage you or may pull you down

or may lead you down another path and

that is not what you want for yourself

and that is not what I want for you so

this entire thing means that in order to

pursue Mastery and autonomy to be able

to do what you love full-time you need

to learn a skill that will allow you to

monetize those things to monetize your

interests and your passions and so in

this I'm going to present an argument as

to why writing is that skill that will

help you thrive no matter like no matter

whether there's a recession whether

whatever we'll we'll dive into it so why

writing first the back end of the

internet is code the internet runs on

code the front end what you see is Media

right and so if you want to tap into the

infinite leverage and possibilities of

the internet and being able to connect

with anyone then you need to learn one

or the other right those are two very

extremely broad Pathways that you can go

down code or media but you have to

understand that code has gotten to the

point where there are no code tools

anyone can build a website anyone can

get on social media and really reach

anyone in the world if they are smart

enough and know how to network so I'm

not going to talk about code here even

though I was a web developer but media

right you have the you can use code or

no code tools in order to distribute

your

media fast and to as many people as

possible and that is what captures

attention you need attention and you

need people in order to get eyes on your

products or Services if you want to make

money outside of a job you need to

create a product or a service so whether

that be a course a physical product like

the bag of coffee if you want to start a

coffee brand or a service business so

freelancing we're talking about writing

here so you could freelance with writing

you can freelance with other media based

marketing based skills and what blows my

mind is that some people don't see the

power in this right uh what used to take

a team of web developers to build out a

membership platform for let's say a

course or even just a community that you

build it would take an entire thing and

now there's a website that you can log

on and build one in less than maybe 10

to 60 minutes right and do not ask me in

the comments which one to go go research

you have Google start using all of this

stuff and the thing is is like how does

this not fuel you with like the most

insane energy of like I can do whatever

I want now that I have these tools in

the modern world that are on the

internet that I can just like literally

tap into but instead there's two types

of people right there's the people that

use the internet for distracting

themselves and then there's people that

use the internet to build leverage and

make an income and spread a positive

message and do what they enjoy and yes

it takes time but that's the main thing

that is the main

differentiator between abundance and

mediocrity right it's literally a flip

of a switch of how you use the thing

that's in your hand so I talked about

how I learned to code but that's not one

of my main reasons for learning to code

I wanted to freelance with that skill

and that meant that I that it was more

so marketing than it was code so I was

building websites with website Builders

as opposed to just coding when I did get

into freelance right everyone tells you

oh you need to learn uh this marketable

skill you need to learn e-commerce you

need to learn SEO you need to learn all

of this other [ __ ] and that's what I did

but there was a problem there was a

reason that I wasn't making any money

from these is because I was so obsessed

with building the actual business

building the website making it look good

using my design skills whatever it may

be but then when it came to acquiring

customers that is when everything failed

then that's when I didn't really do

anything right you don't have a business

if you don't have customers so that once

I learned about writing which is what

we're talking about and marketing and

sales and how they all intertwine then

things started to pick up because I

understood I need to get my message in

front of people and present an argument

for my services and promote myself and

display my value online if I want access

to these opportunities so again why

writing and now you have to understand

that media what people see on the

internet and what catches attention the

foundation of media is writing tweets or

writing threads or writing newsletters

blogs or writing YouTube videos are from

a written script or at least they do the

best from a written script because you

can organize the message

advertisements online usually writing

based Tik toks reals short form video

also it's like me reading a tweet from

my phone right that's what I do is

because the message is more impactful

and I will

outperform any dude with sixpack abs and

a poor message with my high impact

writing in various mediums whether that

be something like a YouTube video or

even uh what is it like a real or a Tik

Tok but but even then I can just

screenshot my tweet put it on Instagram

call myself a writer because that's what

I am and outperform and grow to 230,000

followers without posting uh like a

picture of my six-pack or something like

that even though I could probably beat

out some people but I just like writing

it's more private right it's more

private and I can dedicate myself to uh

a craft and a delivering a valuable

message as opposed to just

joining in on the the sausage fest

online so since this is a bit different

from my other videos cuz this one is

more actionable right some of my other

ones are more abstract which I enjoy

doing but I want to deliver some more

value over the coming weeks months so

towards the end of my videos after I

give context like that I'm going to go

over stepbystep either process advice or

just a framework you can use to actually

implement the things that I'm saying

into your life and test them and

practice for yourself so these are my

nine steps for starting a one person

writing business and just to I guess

give social proof or authority because

it's important to show that I know what

I'm doing I'm not a writer I don't have

an English degree I don't you don't need

an English degree I don't think the

world wants English degrees writing

online they want good authentic and

impactful writers which means High AKA

talking about the things you want to

talk about and delivering it in your own

unique voice like you would be texting a

friend that's what social media is this

is digital writing as opposed to

professional writing or academic writing

so I'm throwing a lot of the rules out

the window with my writing just because

I like to write how I speak and I like

to write whether it follows the perfect

[ __ ] little writing rules or not I

like to write how I want to WR and how I

think it will deliver the most impact

and the most value so I'm I'm just

saying here that I average around $40 to

$60,000 per month from my writing in

about 2 hours a day of that writing now

of course I am also building projects on

the side so I do work longer than that

but overall if I were to strip away

everything except for Twitter my

newsletter and uh Twitter threads I

would retain 80 to 90% of my income

simply because I don't really promote on

other platforms and all of my other

platforms like YouTube or Instagram

they're all just based off of what I've

already written right as a writer so

let's get into the steps right so step

one is to choose a topic that you cannot

shut up about right and so how do you

find these topics well one what are your

favorite books what do you enjoy reading

what do you get sucked into the other

thing is what is your YouTube watch

History right what are you genuinely

interested in that you love learning

about and love teaching about right to

your friends let's say you learn

something and then your friend asks oh

what are what's going on in your life

and you're like oh well I'm learning

about uh I'm learning how to code and I

started building this website and it's

really cool like have you ever heard

about HTML CSS and the thing that sucks

is that your friends don't really give a

[ __ ] about that but there's an audience

online that does and they want to hear

you talk about it no matter your

experience because that's all

perspective based it's like oh well I

can't get online and say that I'm making

$40 to $60,000 a month writing so what

can I do well you can talk about it from

a different perspective right you can

post something as simple as seven things

that I learned about impactful writing

right and then that is angled from a

position that not only helps you build

Authority but you don't have to fake it

and like be try to be this guy that

makes a [ __ ] ton of money you just be

the guy that is learning brand is what

you do so whatever you're doing right

now that's how you write right so if

you're learning about something then you

are writing about how you are learning

this specific thing and you're teaching

what you are learning so there's a few

other ways that was like YouTube watch

history and your favorite books but your

social your favorite social media

accounts that aren't meme accounts or

aren't they're value creators they

create value and they give good advice

so step number two is to brainstorm a

unique perspective why because novelty

catches attention people like new things

that's why when you go out of Nature and

you're like oh wow this is so beautiful

it's novelty uh or when you read a book

and you read someone's unique

perspective that completely makes sense

to you and changes the way you think

about it that's one dopamine in your

brain that's excitement but it's caused

by a novel perspective so how do you

come up with a novel perspective I want

you to brain dump or write down based on

the topic that we wrote down earlier

common problems associated with that

topic uh benefits from overcoming those

problems and goals common goals

associated with that what are you

helping people achieve right that's

where how-to advice comes in where it's

like what goal are you helping them

achieve and what problems are standing

in the way your personal experience is

related to that and now after that what

you do is you write it as if you were

explaining how to get to that goal to a

friend knowing what you do with all of

that that context where it's like okay

well I'm trying to get to this goal but

the problem standing in the way is this

so how am I going to tell someone how to

get there because a problem creates the

perspective right everyone has different

problems but that's what creates the

perspective is pretty much what reality

or what angle are you looking at this

goal from and achieving this goal from

that's a unique perspective so step

number three is to write 1,00 plus words

on the topic so every single pie piece

of online content or at least good

content is based around a personal or

professional problem so here's how

you'll structure your writing that you

can use this a thousand words for let's

say a newsletter or a Blog article or

even like an Instagram caption or

something like that where you have a

thousand words it starts with a problem

so you explain the problem it's called a

lead which comes after a headline so you

explain the problem and you paint a

picture of the problem and how it's

impacting people's lives and then next

what you can do is you can either go

into straight step-by-step advice on how

to overcome that or you can give some

context relating to the benefits and why

it is important to overcome that problem

to persuade people further to actually

take action so it go explain the problem

give context and the why behind why they

should solve that problem and talk about

the benefits of overcoming it so that's

paragraph two and then paragraph three

or section three is step-by-step advice

on how to uh do that it's the same thing

as this YouTube video all right so step

four is setting up a blog or a

newsletter software so this is mainly

for building authority right long form

content builds Authority more than like

a short form tweet or real or Tik Tok

those are difficult to make sales on and

what people use those for is to drive

people to their email list and sell once

they've built Authority with the depth

that they provide in their content and

holding attention for longer right so I

rarely use fancy sales funnels or any of

that [ __ ] anymore I use what I call the

2hour content ecosystem so what that is

is I write a newsletter every week I

condense that into a thread I condense

the actionable part into a thread which

is actually step five of this but I

condense that into a Twitter thread and

I base my tweets off of that post for

the week and then I plug my backlog

newsletter on the blog to under my

tweets so people can read it and not

only subscribe to the newsletter there

but purchase my products and services

that I plug inside of the newsletter so

you rarely see me promote on the

timeline unless I am promoting like a

new product like I am in this video with

the 2hour writer so step number five is

to repurpose the actionable step-by-step

section into a Twitter thread that can

be turned into an Instagram Carousel uh

or something else along those lines but

that is usually how you grow on social

media to start um is through actionable

step-by-step content to prove your

Authority and people just love lists and

uh it gets your brain juices flowing

when you write a list a day so you can

do a list tweet where it's like how to

do this step step step step step and

then summarize it in one line boom

you're you're a [ __ ] tweet writer now

so step number six is learning how to

actually grow on a platform right

because too many people think or think

they're too good to actually learn

strategies for social media growth when

it's it it's literally the

differentiator between like whether you

do what you love for a living or not and

so set your ego aside because it's not

just posting good content if you weren't

growing one your content probably sucks

like good content yes is a given but if

it's like I you have all of these

expectations where it's like oh man I'm

this crazy philosopher and I like to

write things so clever but nobody likes

it it's a problem with them and it's

like no dude you have no idea what

people want and you have no idea what an

impactful message consists of so the

main thing is that you have to

understand one branding so what makes a

good profile what makes a compelling

profile and what makes people want to

follow you all of this is human nature

and human behavior it's psychology it's

marketing and then what you also need to

learn is how to get eyes on your profile

cuz you can have the best profile and

best content out there but if you don't

know how to to get eyeballs on your

profile then you're not going to grow so

how do you get eyes on your profile one

and the most effective way is people

sharing your content with their audience

right so this is a retweet this is a

story share this is a Facebook share

this is a YouTube Share uh this is a

like people sharing your newsletter I

don't know but then the so there's

multiple ways to do this one is

networking with other accounts that are

similar to you if you've taken a basic

social media growth course you

understand the importance of network

work and you understand that engagement

groups are a thing now I'm not a huge

fan of Engagement groups but I am a fan

of making friends networking with them

and actually having someone that you can

grow with online sharing strategies

sharing each other's posts so group of

like three to five people that are like

your close online friends because your

offline friends probably aren't doing

this so you need a new friend group to

help grow with you so another common way

of doing this is commenting on other big

accounts posts because they have a large

audience so if you post a good comment

that delivers value and catches

attention this is where you can practice

your writing skills then people will

click on your profile and if your

profile is good they'll follow you so

another way is to make your newsletter

so good that it just gains traction

eventually and people start talking

about it and sharing it with their

friends it's the same with a YouTube

video where you see a long YouTube video

and someone shares it and they're like

damn this is so good and you start

building loyal followers from the start

and then a a less taboo way than you

think of growing is by paying for shares

and I'm not talking I'm not talking paid

advertisements like Facebook ads or

Instagram boost or Twitter boost or

other things like that it's no you're

paying it's called influencer marketing

it's extremely important it to learn in

modern times and it's really you pay

someone else to share your content right

they share it you get your content in

front of someone's audience if they like

your content then they follow you and

you're good to go I don't like shoutouts

I like just pay someone for shares so

number seven is to turn the impactful

ideas from your long form content so

your newsletters into tweets so my

favorite way of writing shorter form

like Punchy content is uh the PPP

framework that I came up with and that I

talk about in my new course which is

pull perspective punchline so first you

pull the them in with something that

catches attention now this can be so

many different things and I would

recommend you study like headlines or

just how people capture attention or how

people lead into the body of their post

right where you can use a statistic you

can use a shocking fact you can use

things like the word you or you can

exaggerate a bit where it's like the

greatest skill of the 21st century is

writing right because people start

reading and it's like the mo the

greatest skill okay I'm going to

continue writing

reading because I want to figure out

what that is so you have to understand

what catches attention and what leads

people into the valuable parts of your

post so then the unique perspective or

just a different way of framing it uh is

good and then after that is a punchline

so something that ties it all together

so I'll give one example here this is a

recent tweet of mine and it says people

will spend 10 hours worrying about a

task that takes 10 minutes to complete

so not only there am I starting with

people which people relate with right

it's like people I'm people I'm going to

read this people will spend 10 hours and

then 10 and 10 are also numbers those

catch attention uh with themselves and

this is also unique perspective on like

worrying about stupid things right so

it's spending 10 hours worrying about a

task that takes 10 minutes to complete

and that's the punchline in itself as

well so one sentence can have this in

entirety but let's go over a different

one right so most people will spend 8

hours on someone else's dreams 4 hours

hiding from their own 2 hours going

through the motions 16 hours awake 24

hours of sleep it doesn't have to take

40 years in a retirement plan to realize

that a participation trophy isn't

fulfilling so you can see this PPP

framework spread out a bit more in like

longer list style tweets because I have

the first line most people will spend

which catches attention because it's

most people and then a unique

perspective on like what people do and I

use numbers to hold attention as well

and then I wrap it up at the end with it

doesn't have to take 40 years in a

retirement plan to realize that a

participation trophy isn't fulfilling

and so this is just one of many ways to

start writing shorter form content the

best you can do is really to start

reading short form content or as with

learning anything you have to imitate

and then innovate where you imitate

someone's tweet right and you use it as

like a soft structure for your own and

of course do not copy it shouldn't have

to say that but do not copy or

plagiarize people's stuff you just use

it as inspiration and take the structure

of the tweet and make your own and then

once you get used to it and practice and

realize like okay this this is working

this isn't working then you can start to

play around with it and see what works

best for you so number eight is

developing a system a writing system so

you can use other people's writing

systems all the time and I actually take

pride in this because in the two-hour

writer I help you create your own system

but the thing with this is that if you

use someone else's system or framework

that's great right and this is what I

want you to do though because um things

like systems and absolute advice and

like all of that stuff it it strips you

of your ability to figure things out for

yourself self- experiment and come to

your own conclusions which is what makes

a real expert so my best advice is to

research different Frameworks and

systems for writing or anything this is

a universal principle where you research

what you want to do you find the

different perspectives you create your

own you literally write down steps of

like okay I'm going to do this with my

writing whether it be like the problem

the context and the step-by-step advice

or like just when you write at your desk

am I going to try writing in 30 minute

blocks or hour blocks or am I going to

right in the morning or at night and you

test and you experiment and you see what

works best for yourself and then you can

eventually package up this system and

tell people why it works for you and

then number nine the last thing is

Branch out to other platforms so once

you have validated ideas from let's say

Twitter then you can take those

validated ideas that have done well in

terms of Engagement and have helped you

grow and take those to other platforms

and just talk start talking about them

again because you already know they're

going to to lead to growth right I grew

on Instagram 10 times faster than anyone

else because I already had validated

ideas that I knew would do well as

content on Instagram or LinkedIn or

YouTube or even Tik Tok in some cases or

anything so let's recap on all of this

and what you can do with 1 to two hours

of writing a day and considering that

you have a product or service that you

can sell or you have an idea for one

that you can build and fuel with your

audience but eventually if you want and

you believe in yourself and you have an

abundance mindset and you understand

that the internet is infinite then you

can make a higher monthly salary than uh

like one of the world's most highest

paid doctors because they have a cap

there is no room for improvement for a

lot of them so here is a recap first

choose a topic that you cannot shut up

about two brainstorm a unique

perspective that you have three write

1,00 plus words in a structured way for

sign up for for a blog or newsletter

platform and post it five turn the

actionable part of that newsletter

itself into a Twitter thread five is

learn how to network and grow on the

platform six is turn your ideas from the

newsletter into individual tweets so you

have like a Perpetual cycle of content

next is develop a system for your

writing and then the last one is to

Branch out to other platforms when you

are ready and when you have validated

ideas

attention isn't the new currency

information is because that's all humans

really do we process information with

our senses and then we store it and we

use that information to create or

destroy I'd like to believe that the

unconscious Evolution aligned intent

behind modern technology mainly social

media is to give us the information that

we wouldn't normally have access to thus

increasing our potential in life

information leads to awareness of

opportunity awareness of opportunity

leads to profitable ideas profitable

ideas lead to positive behavior change

now manipulation of information can lead

to things like death destruction scams

and other things like that but we're

here to talk about something different

we're here to talk about the good sides

of information and how you can use

information to create a better life for

yourself we live in the age of

information we don't live in the

Industrial Age or something like that we

live in a great time because there is an

abundance of ideas and just a ton of

opportunities for uh things that we can

pursue but on the other side there is an

overwhelm of the same things an

overwhelm of information and so I want

you to understand one thing and that is

everything is information our genetic

code is information the light we see is

information the words on the screen we

read is clearly information but anything

that we sense is information that we use

as humans to either correct our Behavior

or change our Behavior if we touch fire

and it's hot that's information to take

your hand away from the fire everything

is information that we process

understand or don't understand or

misunderstand and then use to move

better in the world so it only makes

sense that with better knowledge and

better understanding and Clarity of

information that we will make better

decisions as human beings that lead to a

life that we potentially love everyone

has the same Big Goal that they are

trying to achieve and that goal is to

increase the quality of your human

experience as much as possible that's

what we're trying to do if you're on

social media you're trying to get a good

feeling maybe uh even a bad feeling just

so you feel something our thoughts

emotions and actions which are all forms

of information

dictate our human experience and that

experience is information in the form of

feedback so it's just a constant

information Loop that we are going

through and so we're going to be talking

about this in the next video when we

talk about how life is a video game but

we've also talked about it a few times

before and that is that the Mind tends

toward disorder because it is a system

systems they tend toward disorder

because of entropy and in order to

maintain order in our minds we need to

consume or receive structured and

ordered information that we understand

because this is what happens maybe we

can't group everything into this

phenomenon but people hate what they

don't understand and that's exactly it

it's not their mind isn't ordered

because they don't understand the

information they are missing a side of

the argument and we're speaking in terms

of like communication here spoken or

written language because there is

content and there is consciousness so

Consciousness is our senses and or the

sensory field that we have available to

us and the content is what we can kind

of interact with and receive information

from to understand and so the structure

of that content dictates the structure

of our Consciousness or orders our

Consciousness to the point of just

feeling good and so it's just a fact

that anyone can observe that most people

use online information as a way to

distract themselves through argument

mainstream news or just flavor of the

day drama and then there's another group

of people a second group of people that

realize that this is a trap because they

observe maybe they understand that it's

leading them uh down the wrong path and

they eventually become curious of what

the other path looks like what it looks

like to go in the opposite direction and

find good information that they can

build their life with and so if if you

haven't already guessed uh by what we

talk about in these videos is we're

going to be talking about information

products and how to create a good one

because you have $100,000 in your head

so we just talked about two groups the

distracted and the curious but there's

one other group that is interesting they

are the ones that are trapped in the

negative cycle of consuming content that

tells them that new information is bad

and when I say new information I mean

things like

courses right courses we all know that

some get a bad rap many people that take

courses know that there are incredible

ones out there that can genuinely change

your life right because the thing is is

that the there's two different ways or

modalities of Education in this age

there's the formal education system

which will train you into the employment

system that it is directly tied with and

then there is the creator economy so

people putting out free information

online after they Forge A New Path in

this world and they teach you how to do

it yourself so if you want in a career

of Independence and doing your own thing

you're probably you may or may not find

that in the formal education route and

especially not for free online if you

can think critically and you can find a

good person worth investing in for a

course that teaches you what they do or

what they've discovered as a better way

of doing things or maybe a new career

path that has been created because of

the internet then that could be a very

good route to go and I believe that

those are the modes of Education that

are going to teach you how to do your

own thing rather than how to do someone

else's thing so my whole point with this

is that one if you have a negative

connotation around courses or coaching

or just information products in general

one I would encourage you to go into

this video with an open mind but at the

same time if you're stuck in that mental

trap then don't watch the video right I

don't want

people it doesn't make sense that you

would write off an Epoch of existence

the age of information just because you

had one bad experience with a sleazy

marketer or some sleazy snake oil

salesman right liver King comes to mind

here even though he's not selling

courses but that's for another time and

I don't like getting involved in like

the whole drama stuff so to the people

that are still here I want to tell you

that you have $100,000 worth of

information sitting in your head you may

not right now but some of you do and so

in this video I want to propose a system

for you being able to package up this

information in a valuable way that can

genuinely help other people a way to use

information for good while opening up

the potential for more opportunities

with other people to profit from to make

a living from and I I don't really I

don't think to me there's not really a

better business model model right it

sounds weird because the information

business is so new but we just talked

about how everything is information and

how um the only goal that people want to

achieve is a higher quality of life a

higher quality of human experience and

it's not like you have to go and build a

mega Corporation in order to achieve

that experience that's all we want if we

were at peace and we were living perfect

lives then we wouldn't want more more

more so if we can get more people to the

self actual self-actualized and self

transcended stage of maso's hierarchy of

needs we'd be in a lot better spot

because it it's like information allows

people to do more things if I had the

right information I could go and build

whatever I want to build right but

someone has to build it before me and

teach me how to do it or I have to do it

myself but if I'm busy doing my own

thing then I'm going to have to go to

someone else for that information am I

saying everyone's going to do this no am

I saying that you can yes because there

is a small fraction of the human

population watching this video and

there's even an even smaller fraction of

people that are actually interested in

this stuff and just for a bit of

credibility I I want to give a

cliffnotes version of my backstory I've

talked about it before and I'll have to

come back and uh create a better video

of my entire story but in a nutshell I

tried so many different things I tried a

bunch of different business models I

failed at them because I didn't know

what I was doing I didn't have the

compound knowledge and experience to

actually make it work I lost a bunch of

money trying to make those businesses

work I ended up getting a job as a web

designer and then I took what I learned

there and what I had previously

experienced through my failures and

started freelancing with web design and

funnels and then 3 years ago is when I

started my Creator Journey on Twitter of

all places and so on Twitter I began to

kind of pivot my freelance service I

created my first info product and then I

ended up creating three info products

with within a year and then at this

point I also pivoted my freelance

service to be more Consulting for

creators so rather than web design and

funnels for service businesses it was um

funnel consulting or just like marketing

offer creation and Consulting for

service-based creators and so then uh in

the second year I was profitable with

all of these thankfully and I was

growing on social media and I decided I

wanted to start a community modern

Mastery many of you know of it but I

bundled up the courses that I had

already created and I put them inside

there as bonuses and as like a launch

thing this is a very important point so

now finally in my third year I created

after a long story of losing my phone

after a night getting drunk and driving

back home in the car I had a bunch of

ideas and I ended up recreating my

entire offer stack so now it's modern

Mastery 2hour writer course a cohort and

that's it and then the lead magnet so 7

days B to genius ideas is uh my note

taking system that's valuable and so

there there's two lessons here right is

that one I feel pretty [ __ ] qualified

to talk about and teach about this stuff

I've made uh six figures in my first

year with info products and then I've

made it with Consulting I've made it

with freelancing I've made it with

almost every I've made six figures with

almost every online business offer there

is done for you done with you do it

yourself info products Consulting

coaching freelancing all of the above

and so the second point is where a lot

of people kind of go wrong where they

feel like they shouldn't build at the

start or until they build an audience

when I'm a proponent of building

immediately because I learned this

through experience where every single

product I built even the two that just

failed miserably and I stopped selling

like a week after starting to sell them

is that I was able that had ordered

information that I could use elsewhere I

got bad ideas out of my head head not

bad as in like bad but like bad as in

unvalidated and they just didn't

resonate with people I got those out of

my head and I was able to build on top

of them it was like clearing my mind and

freeing new way to build on top of that

and understand things deeper because the

three info products that I created the

first year and I didn't see going

anywhere I didn't just get rid of them

right because there's still value there

there was still a lot of value so I

packaged them up and I created a new

offer out of it and now modern Mastery

has been going for 2 years strong so in

in essence your first product that we're

going to be talking about building it's

going to suck you just have to get it

out and you have to iterate and build on

top of it there's a quote from Naval

where it's like it's not 10,000 hours

it's 10,000 iterations so you just have

to build build build build build now

let's talk about how to extract the

value that you have stuck in your brain

brand is what you do product is how you

do it marketing is why you do it do

something that improves your quality of

life teach other how you did it and show

them why they should care so in previous

videos we talked about the onep person

business model the rise of the value

Creator and then a few others revolving

around business now those did pretty

well I feel like most of you are here

because of those videos and so that's

why I'm making this one and that's why

I'm going to be making more to dive

deeper into certain aspects of those

letters to give you a a holistic view on

this whole oneperson business model or

Creator thing from My Lens because I

feel like I have a unique way of going

about it that makes it easier for people

to actually start and take action and

not worry so much about having x amount

of experience so in this video I want to

talk about how you can ideate the

perfect product while doing what you

enjoy in Life or just improving yourself

in general improving your life so if

your personal brand revolves around what

you do then your product revolves around

how you do it and so with branding a

brand it has a goal it has something

that you're leading people towards right

and so your brand in this case is what

you are doing on a daily basis that is

going to get you towards that goal and

now how you do it is the system method

or process that you used to get better

results for yourself or something that

you built for yourself to do what you do

better and this comes from experience

and experimentation so I sold a how to

freelance for web designer product

because I made six figures uh

freelancing with web design right and so

it only made sense that I knew how to do

that I had my own specific processes for

landing clients for uh onboarding those

clients for doing the project management

for those clients and it would make

sense for me to put that in a course to

help other people do it better and so

modern Mastery I built the community as

if it were something that I would have

used when I was at the start of my

journey so I turned like a part of it

into having daily reminders to knock out

your priority tasks at a strategy

Library we've done like habit challenges

and other things like that and so now I

also sell a writing product because what

I do in order to clear my mind have a

better future for myself unlock more

career opportunities as I write every

single morning not only to grow on

social media but to network with other

people and to just journal and I had

built a 500,000 plus audience across

different social media platforms with a

2hour writing habit a day and so when I

was building that audience I was

creating newsletters I was writing

tweets I was creating Instagram posts

and I had learned a lot of things that I

was directly applying to what I'm doing

so I had a better way of doing it so the

how I do it is different from other

people's because I had my own specific

templates for I created my own specific

templates for writing my newsletters for

writing my tweets and making it easier

on myself so I could systemize those

things and do them better and so in the

case of something else like Fitness

there's people that sell minimalist

training programs and are just raking in

the cash because if they aren't super

into fitness like a bodybuilder and they

don't want to train five six seven days

a week instead they want to train two

days a week so they do their research

they experiment and they create a

training program that gets them results

it would only make sense that they help

other people do that other people that

are like them because you are the niche

and so helping those other people with

the system you created like being in the

gym for two hours of a week and still

getting these kinds of results that's

unique and the marketing is laid out for

you already just because you're doing it

in a way that like you'd be able to

Market it towards yourself you'd be able

to give people the why because marketing

is why you do it and so the why behind

like a minimalist training program would

be I only have two hours a week to train

in the gym I still want to be fit I

still want to be healthy uh I still want

to work on my business right the

marketing lays itself out for a person

that is very similar to you so in

summary everyone that has productized

themselves has done three things one

they improved their quality of life

through personal and professional

development two they learn necessary

skills and interests along the way to

increase their quality of life three

they started posting online regardless

of how basic they thought their

information was so here are three

questions that you can ask yourself to

brainstorm a profitable product idea so

one is what is the highlight of your day

is it writing is it yoga is it going to

the gym what is seamless for you to do

and learn about right or what do you do

for work is there something that you are

uh very good at that you'd be able to

teach other people is there something

that you have done that you may not

think is impressive but like you're the

only one that thinks that is impressive

or you're so like immersed in a specific

community of people that have done that

same thing that you think it's just

normal and that everyone has done that

and so a question about that the second

one which is what do you do better than

your peers or what do you do better than

most people is just that and the way you

can kind of test this is by how you

justify you doing that like Chris

Bumstead who's a Mr Olympia competitor

he mentioned one time that he had to

give up the normal life so he could uh

stay home and cook healthy meals or not

go out and drink and be tempted by junk

food because he had a mission or a goal

that he was so dead set on achieving

with a specific skill set of his that

his friends didn't get it but he knew

that it was going to lead to something

great so if there is something like that

in your life that you are genuinely

obsessed with why would you not turn it

into something that you can help other

people do that are like you so the third

way to brainstorm a product idea is to

look at who you follow and what they

sell because I'm assuming that you

follow people that you're interested and

following right you're learning

something from some people if you're

watching this video you're more on like

I get on social media to be educated

rather than entertained mainly and so I

guarantee that there are people selling

something right so if you like

self-improvement and you like uh online

business and you want to do something

like that then go and deconstruct my

landing pages go look at my emails go

look at all the things that I'm doing

and deconstruct it and figure out how

you can reverse engineer and kind of

emulate that and it goes for anything if

you are very big into fitness and you

follow a lot of Fitness people what are

they all doing that allows them to do

that full-time and so bonus number four

for those who haven't started if you

haven't started you have to be decisive

pick a path that slightly interests you

and just start because that will get you

to the point of knowing so much faster

than procrastinating like it doesn't

matter if you don't know what you're

doing it doesn't matter anything just

continuously learn and build according

to what you're learning watch the last

video on how I remember everything I

learned uh to understand that more so

here's a graphic as we always do at the

top we have knowledge and experience AKA

information or valuable information in

this case right that you attain through

the Journey of self-actualization isn't

it isn't once you self-actualize it's

along the way and documenting your

journey and then from that you break it

down into your brand your product and

your marketing with what you do how you

do it why you do it and then that equals

a onep person business or self-

monetization it's just a way of framing

your knowledge and experiences on online

in the form of brand product content

with consistent effort to put your name

out there and build your own public

resume that's what matters and so I want

to reiterate in what I talk about I'm

not talking about B2B info products I'm

not talking about business to business

I'm talking about productizing yourself

treating yourself as the niche writing

to yourself building to yourself and

monetizing that way and now a lot of

traditional marketers don't like that

approach and and I I can tell you just

from my results alone and the people the

big players that reach out to me asking

how to do the same that it doesn't have

to be as complicated as the copywriters

and marketers and salesmen make it seem

because I've done all of that I've done

all of that and it always sounds weird

to say it this way but I'm making 10

times more that I than I was by trying

to follow the copy and sales hacks out

there just being authentic with that

skill set like still using that skill

set to create compelling social media

posts and sales Pages that's good but

from an authentic lens and talking to a

Target customer that I know well and so

one crucial Point here is that when you

are building it has to be done in public

you have to be posting you have to be

building you have to be publishing you

have to be launching because you need

data we're talking about giving out

valuable information here and you need

data to know if the information is

valuable or not because Starving Artists

it's in the name Starving Artists like

to create what they think is valuable

and they get attached to their version

of value and then they Wonder like okay

why am I not selling anything this this

painting is beautiful and like nothing

against that if you want to do it as a

hobby that's great but if you want to do

it as a a full-time thing then you're

going to have to play back and forth

game with the market because again like

another big good reason behind this is

that you're trying to improve people's

lives right that's a good reason behind

this you're trying to improve people's

lives and if you're putting out these

things that people aren't buying and

they're not going through and they're

not reading and you can't hold their

attention is it really valuable like if

it's not getting results then you're

just going to have a bad time so you

have to iterate and pivot so let's dive

in and let's break this all down into

seven steps on how to create a

profitable information product with the

knowledge in your head the first one

which is a given but it needs to be

stated is to become above average in

select skills or interests motivation

gets you into this game learning is what

helps you continue to play creativity is

how you steer flow is how you turbo

boost the results beyond all rational

standards and reasonable expectations

Steven Cotler so we've we've discussed

this many times before and I I feel like

many of you are already studying and

learning and practicing skills or

interests and so here's something that

just most people don't want to hear if

you aren't getting results or you aren't

making money or you've been putting an

effort for a long time it's still a

skill problem it's because you aren't

skilled enough you haven't put in enough

time in the right direction with the

getting the right data and iterating to

the point of knowing what actually gets

results with that skill because someone

asked me on social media the other day

like hey why I've been doing everything

that the the social media growth people

say to do I've been doing all the

fundamentals but why am I not growing

and it's because it's it's a skill

problem because on social media the

common advice is like comment on big

accounts uh DM people and things like

that but if you aren't seeing results

it's usually because you weren't seeing

the missing piece in the skill set

that's going to make it work is it your

messaging like if you're uh not very

good at speaking English is it your

English do you need to touch up on that

like another weird thing is like on

Twitter like do you put a space before

your punctuation when writing right like

how people sometimes write like a

question mark with a space before it and

I know that's like a common thing for a

lot of people but when you're doing it

in a professional manner online and

trying to make an income from it it's

just not going to cut it you have to

have like good grammar and so that's

those are just a few examples but there

may be something that you are missing in

the skill that is preventing you from

getting results so step number two is to

build something with those skills every

single day so we talked about this in

the last video so I'll keep this brief

but you learn more when you you build

and learn to apply to what you're

building and then you teach to fill in

the knowledge gaps or identify the

knowledge gaps you have and fill the

fill in the blanks with learning and so

if you're learning marketing then build

a brand or practice on a portfolio piece

or just practice for do a per

permissionless apprenticeship where you

create something let's say like a

website for your favorite brand you can

send it to them sure but you can also

just do it for practice now of course my

favorite way of doing this is a personal

brand because you can create your own

website you can write your own content

you can create your own email list you

can write your own emails you can design

your own profile picture design your own

Banner there is a plethora of the most

high value skills that you can learn and

apply to a personal brand so number

three is document your learnings

findings or results so my favorite way

to think of this is to just think of

social media as a public note taking

software a public journal and a public

school because when I'm creating these

or um um when I'm writing a newsletter

or something like that I have everything

on Twitter right I can do Twitter

advance search and I can just look up

the word valuable from any of my tweets

and then I just have stuff to go off of

so it's a note-taking system um it's a

journal CU I can put my thoughts my

relatable thoughts and worries and ideas

and other things like that and it's just

good to practice writing okay and now

step number four is very important and

that is to experiment for holistic

understanding and so I've always loved

doing things my own way and my own way

is implementing the best teachings from

various sources until I have a better

way of doing it or a unique way of doing

it so Fitness being an example is that I

used someone's initial program like

strong lifts 5x5 to get into the gym and

start lifting but then I studied someone

like grego Gallagher who only trains 2

to 3 days a week very different training

style and then I tried Wendler 53 1

which is powerlifting then I've tried

like super high volume uh bodybuilding

splits and with that I have so much

different data and I understand that

there are billions of different ways to

go about getting one specific result and

that if I can find a way that I

genuinely enjoy doing myself create my

own program for me I could go and

package that up and sell it to someone

else I could probably plug it in this

video and make a decent income maybe if

I like took off my shirt and marketed

myself and like my fitness stuff a bit

more I could because I'm a personal

brand that's why I like them so much is

that they're so Dynamic right I don't

have to stick to a specific Niche if I

don't want to As Long As I make my

interest interesting to you and so the

same thing goes with diet it's like I've

tried If It Fits your Macros I've tried

ancestral stuff I've tried veganism I've

tried keto and from those I get

something new every single time right so

me trying Greg duet's diet where it's

low calorie Foods I really enjoyed his

anabolic French toast so I eat that

quite a bit but on the ancestral side of

things it's like well I know that liver

is very nutrient dense so I'm going to

incorporate that somehow and the same

thing with like ground beef and eggs and

other things and I gain this big picture

understanding that allows me to create

10 times more valuable information than

the people that are just trapped in one

ideology the future belongs to those

that can deliver holistic nuanced but

yet

interesting information to other people

that is valuable in this upcoming

century and so this is the way of the

synthesizer or uh it is the career path

as we talked about for self-improver or

poly Mass it's a way to study all angles

of one of your specific interests or

multiple interests and talk about your

findings the things that are valuable

there the signal amongst the noise so I

like to think of creators as JJs or idea

junkies because DJs or dis junkies is it

junkies or junkies I think it's junkies

dis junkies they do exactly what

creators do but with music so elect EDM

or electronic dance music is something

that's relatively new but new genres and

sub genres are being created every

single week like there are just so many

and you don't find that in like

traditional music this is what

technology has opened for human beings

is the ability to be infinitely creative

because in Regular Music you have like

jazz R&B country rock and roll other

things like that but then in in EDM or

electronic dance music you have like

Rhythm zap step dub step Grim step like

all of these different things which are

slightly different from each other

they're just minor distinctions between

the two but that's how people separate

themselves from the crowd that's how

people stand out because they have the

techn technology to do so you have the

information available to you to become

an idea junkie and synthesize an entire

philosophy of your own into internet

content so ideas are the sounds and then

when you mix them together the content

are the songs so create your mix play it

Loud and attract an audience so step

number five is to iterate on your

process for efficiency and results so

once you have once you've been doing

this right you've been pursuing your

goals for a better life you've

encountered problems you're learning the

skills to overcome them like you want to

make more money so you learn marketing

and you start freelancing or you start

an agency or you start a personal brand

and you get results you usually have the

information to create your own process

for replicating those results right if I

want to be productive every single

morning then I need to sit down and I

need to write down my three priority

tasks and I need to remind myself of my

vision for my future I need to uh close

all my browser tabs and other things in

business these are called Sops or

standard operating procedures so you are

going to write down steps of how you get

to a specific result and then you're

going to follow that and you're going to

encounter problems and you're going to

be like oh that could be a bit different

and then you're going to change that and

make it better until it is valuable

enough to offer in a product and create

a curriculum around so I had an sop for

creating websites for my clients or

myself I just created steps and I turned

it into a course and I filmed videos

going over those steps and talking about

the nuances in 2hour writer my course I

created a system that allowed me to

write newsletters that are arguably um

more deep and thought-provoking than a a

lot are in the Creator space right and

so that's different that's valuable and

people want to learn that and so I

packaged it up I put my system in notion

and I built a curriculum around it and

now I can sell that and it gets people

similar results and so if you download

any of my products even my free products

you can see this right deconstruct the

landing pages like go to the power

planner see what I promise and see the

system that I created and turned into a

planner for 7 days to genius these are

free that's how I have creative ideas

through note taking and I created my own

system from that right you can use other

people's systems as inspiration I use

Smart notes and zle Casten in order to

create What I Call Value notes and now

I'm creating an entire software around

that system that I can sell so step

number six is to steal marketing and

structure that already Works sell what's

already selling this is the best single

piece of counterintuitive advice I've

ever received in my career I created the

two-hour writer because I knew how

profitable the writing Niche was in my

little corner of Twitter people I knew

people that were banking uh like23

million a year from just running a

cohort on basic writing they weren't

promising any kind of money like it

wasn't a make money online product um it

wasn't anything fancy it was just learn

how to write they had good compelling

copy in a sales page but they were

pulling like 2 to three million and so

I'm like I write every single day I'm

going to get in on this and on Black

Friday I did $130,000 in sales in 3 days

and so even with this to to make it

easier on myself when I went to go and

create a writing product I would go

throughout their funnels their emails

and their landing pages and I would take

things like the headlines the burning

problems that they talk about the offer

and the curriculum structure the

guarantee benefits FAQs and the rest the

positioning uh like them not being how

to make money online with writing and so

that's just inspiration that is so much

information at my fingertips for me to

replicate clearly not just copy and

paste because I have my own way of doing

it and I have to articulate that but the

structure and the the why behind why

that works and so my first product was

an ebook on how to freelance with web

development and I created it because I

knew it would sell I had personally

bought a freelancing product before I

knew that as a developer that I was that

I loved buying courses I could not stop

buying courses it didn't matter if it

was the same topic over and over again

and so that is how I learned that buyers

buy again so if I simply put a

freelancing product for web developers

in front of web developers and it was

good I knew that I was going to make at

least some form of an income from it and

then I can iterate and make it better

from there and make more and I also knew

that most web developers were buying the

courses on like course platforms like

you to me so if I wanted to pull in an

actual sustainable income I knew that I

would have to create a personal brand

and sell to my audience because then I

wouldn't have to deal with that entire

competition then I have a personal

Monopoly which we're going to talk about

in two videos from now but that's pretty

much it so step number seven is to build

distribution and systemize promotions so

there are a lot of moving pieces in

business brand is one of them but you

don't have to change that too much once

you have like your brand it's pretty

much solidified product you yeah you're

going to update it and you're going to

change it and you're going to iterate a

few times but it's going to be um like

few and far between compared to content

and promotions so content is for

building distribution an audience an

email list the community if you feel

like it and then marketing is

Distributing your product through

promotions so plugging in your social

post promoting in your newsletter

changing up the angle and the messaging

and the only way you're going to succeed

in this great online game is through

testing persistence and iteration right

with promotions it's it's kind of

obvious you put out a promotion let's

say just one time you choose a specific

angle so for writing I'm like here's a

skill you can learn in your free time

crappy angle but whatever and let's say

it sells x amount or it sells nothing

and if it sells nothing then I need to

dig deeper into that and I need to look

okay how many clicks did that get how

many actually got to the landing page uh

what tweet was it under what was I

talking about that day and then you can

slowly start to change things up day

after day after day after day until you

hit this angle that just sells really

well and then you're moving in the right

direction then you take that and you

make a spin-off of it because content

and promotions is about saying one

validated valuable thing 1,000 different

ways from 1,000 different angles and so

this is why it's a game of time and

consistency is because the first year is

just you're going to hit wall after wall

after wall you're going to fail fail

fail unless you have prior experience

but in 1 to three years and after

testing and iterating so many different

times and just having it solidified in

your head of what is validated what is

valuable and what are the best content

and promotion angles that you can go for

then that's just like exponential growth

at that point because you're

consistently putting out top-notch

content and promotions so you learn to

harness the power of self-awareness and

intuition so the caveat here is that you

have to start writing building and

promoting and if you're anxious or

you're fearful about this you have to

remember that the unknown becomes known

with time if you it's not really like

this but if you threw yourself into the

middle of the ocean and didn't really

know how to swim if you were able to

breathe and live you'd eventually learn

how to swim right that example but you

get the point and so you'll have to lean

into it at some point and it might as

well be

now the oneperson business road map 99%

of creators make this mistake this is a

video in the series that we've been

doing on one person businesses business

eye and this one is meant to give

somewhat of a road map just along your

journey to know what to expect because

there's different stages which will dive

into but I I don't want other people

like looking at what other people are

doing in business and expecting that

they should do the same thing because a

100,000 follower account that's making a

billion million dollars a year is not

going to be anything doing anything

remotely similar to what you should be

doing at the beginning so to start this

off this video is sponsored by me

because digital economics you don't have

to enroll in it as a cohort anymore it

can be enrolled in as a self-paced

course now so it's not closed off till

February you can get in at any time and

so in a nutshell I'll let you explore if

you want to I'll save the promotion for

later but you can just go to the link in

the description click see what it's all

about but in short it's productizing

yourself everything we've been talking

about in this onep person business

series it is systems for doing that with

a notion Command Center so templates to

just plug and play create your brand

write content systemize it create a

product create a service make it

profitable for from the very start with

zero experience and how to promote and

automate promotion so you cons

consistently make sales so it's growing

your brand with content leading people

into your product or service and then

automating that or systemizing it to two

to four hours a day so you can continue

to grow and monetize with time so now

let's get back into it so if you're a

oneperson Creator business or want to be

pay attention because I've been in this

game for three years now in the Creator

game right I did freelancing and other

stuff for that so I had a little bit of

a head start when I got into the whole

Creator scene now I've seen accounts

that are small and large fall off the

map I've also seen small accounts making

100,000 a month I've also seen huge

accounts with a ton of followers making

less than $1,000 a month and most people

see one or the other and just think it's

a bad thing I'm here to tell you that

you can do both you can grow big and you

can monetize because like the classic

saying is that like you don't want to

aim for followers or just grow really

fast in followers because then you're

not going to be able to monetize because

they're very generic and then it's like

if you understood marketing to any

extent you can raise the awareness level

of that audience to the point of being a

buyer and if you stick at a low audience

and you're in that cycle of I need to

reach out and do manual labor or have

some form of system outside of what I've

built in order to land clients I don't

see that as sustainable right we want to

continue to grow and evolve to the point

of where we can control our time and

income the things that we work on and

just have complete control over our

lives and our businesses but still

providing value and doing what we're

supposed to do as a business but not

getting trapped in one specific stage so

I'm here to tell you that you can do

both of the above grow big if you have

the skill it's a skill it's not a luck

or just like growing out of nowhere it's

a skill social media is a skill and you

can create an offer ladder of valuable

products and services that allow you to

uh pull in and income preferably doing

what you enjoy because that's what your

offer or product should revolve around

and decreasing the time you spent on

actually fulfilling that product or

service and so we do this with something

that most people just skip over or don't

think about at all and that is leverage

in this case specifically it's digital

leverage so I'll paint a picture of what

I mean here and it always sounds

self-aggrandizing like when I say it

this way I but it's just to paint a

picture right so I have 500,000 plus

followers across different social media

platforms YouTube is one of my smallest

and with that like on Instagram I can

reach out to I have multiple celebrities

following me I can reach out to almost

anyone and get a reply your average

freelancer who wants to work with these

celebrities cannot do that and that's

part of what I'm saying here is that if

you had an audience and didn't even sell

through it or even talk about let's say

web design as your freelance service I

could get in front of a celebrity and

potentially persuade them to purchase

Web Design Services from me just in the

DMS alone I can also promote a product

or service to my audience and have it

reach 10x the followers that I have

because the network effect right my

promotions and my content are not only

reaching my followers but their

followers as well so 500,000 And if

every single person had like 500

followers that follow me then multiply

that or I have multiple people with over

a 100,000 follower audiences following

me because that's what creators do is

just follow each other and so I have a

lot more potential traffic than just

those 500,000 followers that compounds

and along with that I can increase or

decrease my income as much as I want to

depending on how much I want to work

what new projects I'm working on if I

want to work on new projects etc etc and

just to like put a cherry on top if I

really wanted to I couldn't do this

before if I didn't have a lot of

followers and that's why I always find

it funny people telling you not to gain

a lot of followers if no one's saying

this you're probably not in the social

media circle of people saying this but

but marketers on social media do say

this so if I really wanted to I could

make $50,000 in 24 hours and if I really

wanted to push it and like step moral

boundaries which I don't want to do

because it doesn't feel good I could

make 100,000 in 24 hours or even more

and on special occasions like Black

Friday when it's Justified I made

$139,000 in the course of 3 to 4 days

and I know screenshots can be

photoshopped and you may not believe it

but I'm just putting it out there and so

before we dive further I have to preface

once again that this is for one person

creator businesses this is for people

that want to talk about their interests

build an income doing so not hire many

employees if any at all and unlock that

level of Freedom that you can that

technology has allowed the individual to

do for themselves so this is not for

Freelancers or it can be for Freelancers

if you want to build an audience but

overall the the main message I'm trying

to put out here is if you have a goal of

your own and this this video does not

align with your goals don't let flashy

screenshots or other things distract you

from the goal you can still watch it and

gain awareness but overall just keep

that in mind the internet enables 8

billion monopolies to make things simple

your brand as a Creator or your personal

brand is based around what you want out

of life the thing that you are leading

your followers towards and everyone has

the same desires and those desires or

those problems or those goals all fall

under the Eternal markets this is a very

important concept for you to understand

the Eternal markets are health wealth

relationships and a bonus is happiness

so the first three of those health

wealth and relationships are survival

based they're self-actualization based

and the last one happiness is

self-transcendence based and these

markets are where all burning problems

exist because that's like survival

problems are the most burning problems

that's what people are trying to solve

no matter which way they're doing it if

they're starting a business it's because

they're usually trying to fix some part

of their survival if they're buying a

nice car it's because they're usually

trying to uh survive via status and so

with these markets that's how you create

a compelling angle for your marketing or

just products or brand or content in

general is by targeting these relevant

profitable and Evergreen markets but now

we don't just want a normal old personal

brand or Creator we want a personal

Monopoly Like the nval quote said a

monopoly Irreplaceable is a good word

but how do we become irre placeable by

pursuing your genuine curiosity because

that's what makes you you and you are

the only you on this planet so if you

want a desaturated niche of one you are

the niche but the thing is is most

people can't pursue their curiosity at

least not consistently or full-time why

because their attention is being

manhandled by their base psychological

needs self actualization the the

hierarchy of needs that is a need not a

want for living the good life so your

future isn't about competition with

others it's about competition with your

distracted mind meaning an exceptional

future belongs to those who can Master

their survival pursue their genuine

curiosity and pass down what they

learned along the way so improve

yourself solve your own problems master

your survival document your journey

pursue your curiosity and separate

yourself from the crowd how you do this

is unique to you if this helps you

understand it more your story is your

brand right a story it has its highs and

lows it has problems that you overcome

over and over it's like an endless story

and as many marketers know stories are

what sell stories is just how humans

make sense of the world Transformations

with things like sales or the sales

process and you implying a

transformation that is a story when

you're writing copy or copywriting it

always starts with a lead which

illustrates a problem and agitates a

problem and then it shows you how to

overcome it and then it gives you like

testimonials on how to do so for proof

and it's just marketing and sales are

just different tactics with a foundation

of human psychology that help you uh

show someone that they can transform and

preferably help them to transform that

is the right way of doing marketing and

sales there's of course like

exploitation and manipulation in this to

reach a non-mutual benefit and that's

what's labeled as a scam it's promising

a certain thing and not being able to

deliver on it so I'm just putting this

out there is that you have to be able to

deliver on something and if you can't

and you don't refund them that's a scam

so I always give this example of if I'm

pursuing Financial Freedom as just like

a big broad goal my path to get there is

going to be completely different from

someone else's if I'm going to learn a

skill like web design in order to

freelance to unlock Financial Freedom

while another person goes to like a

high-paying Tech job and then starts

investing and then eventually retires

those are completely different path

they're completely different stories

with different problems but it helps

people reach the same goal and that

story is is valuable to the generation

under you that's what people want to

follow along with right that's why you

watch a movie or read a book is because

of an interesting story so if you can

put yours out online while still

Distributing like actionable advice and

valuable information along with it then

you've you've created your own personal

Monopoly or mental Monopoly is how I

like to call it so why is this important

because that's what we're here to do is

self-actualize and transcend you pass

down your lessons and you help others

get there faster and so if enough people

do this just imagine what kind of world

we can create I I am truly like maybe

I'm [ __ ] delusional who knows but I

am like I feel like I'm putting across a

good message here of one improve

yourself help others improve themselves

with your prior experience and both of

you reap the benefits of doing so right

and so if enough people self-actualize

and transcend through this method with

business as their vessel to do so then

they open up more people to the

potential of creative problem solving

right using their minds for something

else rather than themselves right

selflessness after you solve your self

selfish needs creativity Innovation and

Discovery through the pursuit of

curiosity are what will take us into the

next phase of evolution whatever it may

be build distribution then build

whatever you want in life as Joo willing

says discipline equals freedom but in

business especially this one person

business distribution equals Freedom

distribution this is an important

concept this is a very important concept

that again not many people talk about

right This falls under digital leverage

but everyone is focused on like the

generic social media tactics

distribution from the lens of a Creator

business is the potential traffic that

you have to send to a product service or

just like some crevice of the internet

or some internet content or something

and so there are three types of

distribution there is built borrowed and

bought so you build distribution by

growing on social media right that's

what social media is nowadays it's a way

to gather an audience or readership for

the value that you are providing fting

and the more people you have there you

retain that audience right but the next

thing you should do is deplatform them

because social media can go away at any

time it may not it may and especially if

you're polarizing in post like

controversial takes you could get

canceled from the platform and lose your

entire audience so deplatform them by

sending them to an email list because

nobody can take emails away from you or

a community a telegram Channel something

like that and continuously feed them

into that and deliver more value in

depth in those areas and so that is the

most important one is building

distribution right because you're not

borrowing it or paying for it it's kind

of in your control but the next one is

borrowing distribution and this is for

things like podcasts where you can get

on someone else's podcast and promote

yourself and your products you can pay

for a podcast sponsor that kind of falls

under paid um but other things like uh

you being mentioned in someone's

newsletter or you doing a guest post on

someone's blog or just someone

retweeting you and you getting to borrow

that traffic but at the same time it's

it's spilling over into your own built

traffic when you're doing things like

like you get retweeted or shared on

Instagram by a big account and so the

best way to do this is we talked about a

personal Monopoly but the next thing is

the mental Monopoly which I like to kind

of frame as just having great ideas that

people tied to you right we'll talk

about this more but it's like when you

read your favorite book or when I ask

you what your favorite book is and you

say oh it's the Power of Now by eart toy

and then you think of an idea that you

learn from that book that you attribute

to him that's what I mean right when you

put out consistently good ideas that

stick in people's heads when they come

across something in their life that

reminds you of of that idea they're

going to be reminded of you and that's

what makes you unique among the people

that are just putting out generic

content and quotes and so lastly you buy

distribution by like paying for ads like

Google Facebook Instagram Etc you can

also pay for shoutouts but these all

like overlap right so you can pay for

shoutouts from people to borrow Their

audience and have some of that spill

over into yours but overall out of all

three of those you should focus on

building your own distribution so here

is an image of my current distribution

Network right so at the top I I like to

think of a brand as having three pillars

which is growth authenticity and

Authority so at the top with growth

Twitter Instagram link in those are my

top of funnel like growth that's how I

build distribution is with short form

content on the platforms where it's much

easier to control growth with things

like shares as opposed to authenticity

in the bottom right with podcast YouTube

newsletter even like blog SEO would fall

under that that's where I talk more and

like give more actionable advice but

also work in some of my own language

because podcast YouTube SEO they're much

slower to grow and I prefer to grow with

Twitter and Instagram LinkedIn and then

transfer those over to the podcast

YouTube or blog or newsletter and then

in the bottom left to build Authority

it's either for me it's a course cohort

and Community but for many people I'm

writing a book right now and for others

it can be more than that it's just a

product that allows people to buy from

you invest in you them get something

valuable in return and that exchange be

meaningful right people that haven't

started a business before usually think

like oh sales is bad and and they go and

buy stuff every day that they absolutely

love right and so in the middle of the

graphic the brand revolves around my

interest expertise and experience and

these all overlap right your income

lifestyle and freedom are limited by the

amount of time your products take to

fulfill so with a projected

62% of jobs being threatened by

Automation in the next decade it makes

sense that the highest paid individuals

will be the ones that Leverage The Power

of their mind the creative ability

knowledge and experience in their mind

right right so in the last one person

business video I went over how you have

a $100,000 product in your head AKA

based on your knowledge and experience

so you can go watch that one if you want

to understand building or creating a

product and so with this when you have

an absurd amount of distribution like

traffic built but you have you only have

a service like a freelance service or

agency service or coaching service that

requires your time to fulfill and not a

digital product or you haven't

productized as you grow in order to free

up more time and be able to take on uh

more customers and you're going to have

a bad time so if you don't have a

product in place as you're growing that

will sell fulfill and maintain itself

while you sleep than an influx in

traffic let's say from someone

mentioning you on a podcast or you going

on someone's podcast and you having an

overabundance of potential clients or

customers and you not being able to

handle them or take them on there's I

mean it's a pretty wise decision by the

time you're growing and growing to Pivot

out of client work or hire someone else

on but since we are talking about this

from the lens of the one person business

it's better to productize and just be

able to control your own time and so

another thing that people skip over is

that the more people you help the more

leverage you have right this is why I

think authors have so much more leverage

than let's say like a $200,000 a month

agency is because their are their ideas

are in more people's hands right they

impact more people and have more

dedicated fans to the point is and and

this isn't all about money but if they

were to go and sell something like a

coaching service they could charge

outrageously high prices if they wanted

to or they could just do like an

automated or have like a cohort style

thing and sell so much more than the

people that are doing the direct

Outreach left and right internet content

is idea Warfare on mental real estate

most oneperson business beginners don't

see internet content for what it is it's

not about catching attention it's

important but it's not about catching

attention it's not about gaining the

most followers it's not about having the

most engagement it's about valuable

ideas and valuable ideas equal relevant

understandable and actionable to the

point of being spread without personal

effort so the more perspective shifting

ideas that you put out into the world

the more mental real estate in the

collective psyche you are going to

occupy like how an author and let's say

The Power of Now and how he kind of put

mindfulness on the map of a chunk of the

collective psyche and so if you want

help with these big ideas and other

things like that I talk about it all the

time and are writer my writing course uh

it talks about like persuasive writing

and idea generation in the Practical

setting of building a social media

audience so the big problem with all of

this is that most creators are

encouraged to steal or swipe High

performing ideas and this isn't a bad

thing it's just overused because I do

this all the time I steal ideas from

high performing YouTube videos so I go

to a channel that I aspire to be like

and filter their videos by most popular

I go to medium and look at at their

articles because medium's algorithm

gives you content based around your

interest you can get some incredible

ideas just by skimming the homepage and

then top tweets so at twx or tweet

Hunter you can filter any accounts

tweets and see what their highest

performing topic is people sleep on

Twitter so much right because a tweet a

good tweet that went viral is the

perfect newsletter blog YouTube headline

right or just the start of a newsletter

or something like that or something that

can be incorporated in there so there's

more value in the actual newsletter

itself so with that said we have to

understand the evolution of your journey

because I do think that it is very

important that people start with high

performing topics and just growing in

general but as with everything in life

there are developmental stages so these

stages they have a certain set of

opportunities that are available to them

that are in alignment with their skills

experience and expertise a stage one

Creator can't send out an email and make

$50,000 on demand it's just not going to

happen nor can they DM anyone and get a

response right you have to put in the

Reps and slowly build Authority and

leverage over time to the point of you

having more opportunities available to

yourself and to preface these these are

all made up there can be different

stages there can be different aspects of

the stages this is just what I've

noticed in the most common patterns that

I see in the Creator business because

I've been doing it for a long time I've

been in contact with thousands of other

creators I know what their struggles are

I know what your struggles are I'm going

to help with that so stage one creators

or low leverage creators this is where

every single person starts assuming that

you don't have prior business experience

or just have a strategy already laid out

for you and as I said earlier the people

that get into this first stage or at

least start understand that social media

growth is a skill it can be practiced

it's not just a matter of luck people

grow on social media every single day

because they understand what it takes to

actually do it so the first thing that

you should focus on as a beginner in

your creator journey is high performing

content you can't just start posting

whatever you feel like you can't just

post something because you feel like

it's clever or artsy you have to

understand what actually leads to growth

and if you aren't growing it's not the

reader's fault because you feel like

they lack understanding it's because you

lack the ability to make your message

understandable to them so the best way I

can explain this is to just Study High

performing content right go to your

favorite YouTube channel look at filter

their videos by most popular see which

ones did the best why did they do the

best question it study top tweets

actually immerse yourself in follow the

social media accounts that you aspire to

be like and look at their content see

which ones do better than others and uh

use tools like tweet hunter or twx to

actually go in and look at their top

tweets all around and note common

patterns understand why they did well

and try to emulate that so the second

thing is to use content templates as

training wheels so almost every single

social media course that you'll take has

uh like templates to structure your

writing or your post or your message so

that they get more engagement and so I

do this by just copy and pasting certain

tweets into like a a note and then using

the structure of the Tweet as a way to

write other tweets so I use this kind

all the time because this was a tweet

that did really well for me at the

beginning and so I noted that down and

then started moving more in a better

direction as I realized what was doing

good so the Tweet is right here I can

read it but you can see that it has a

hook it has three bullet points to hold

and keep attention so it delivers value

as well by giving actionable advice and

then it starts to wrap everything up and

give a conclusion with a potential pain

point that people may face so the third

thing that you need to focus on is short

form growth and idea validation so

tweets reals Tik toks shorts Instagram

posts LinkedIn posts not long form

YouTube not long form podcast not long

form newsletter yet or blogs because as

I said before top of funnel on Twitter

Instagram link Lin Tik Tok you can

control growth a lot more on Twitter you

can Network or pay to get retweets same

thing with Instagram with shares same

thing with LinkedIn with comments and

that's how you grow with YouTube and

other things it takes more time and you

want to attack those platforms with

validated ideas that come from Twitter

Instagram or LinkedIn so put out a bunch

of ideas on let's say Twitter because

you weren't penalized for posting

multiple times a day and then uh see

which ones do the best as you grow and

network with other people and actually

try to get eyes on your content and then

take your best ideas turn them into a

newsletter turn them into a YouTube

video or a blog or whatever you want to

grow on next and as I said before the

the way that I grew on Instagram and

Linkedin was I already had viral tweets

from growing on Twitter right so all I

had to do was screenshot those with the

social proof or the likes and retweets

on them put them on Instagram go through

some form of a growth strategy or try to

get my content shared and I got 10 a lot

more followers than most most people

would get simply because the idea was

already validated people saw that so

what happens if you get trapped in stage

one well you end up as an account with a

lot of followers but zero loyalty as

most people warn against if you

disappear one day nobody's going to ask

like hey where Dan go and usually they

get obsessed with engagement and just

never bother to create a product or

service so stage two creators or medium

leverage creators once you hit 10K

followers or so you should feel like you

have the social media growth game down

and that you can continue growing and

you don't have to wait until this point

to monetize I actually recommend not

waiting till this point to monetize but

this is where the real money will come

into play at 500 followers I had a 3K

month at 10,000 followers I had a 10K

month at 50,000 followers I had a 50k

month at 200,000 followers I had a

scratch that it was a 200k month because

of Black Friday if this shocks you good

if it doesn't props hopefully it breaks

some people out of their limiting money

beliefs I need to get better at writing

tweets so it's just a Baseline and it

sounds pretty [ __ ] crazy but the

reason I put this out there is because I

thought $100,000 in one month was

absolutely insane it was Insanity right

and this was like two years ago but then

I saw someone doing the same exact thing

that I did making $100,000 a month and I

know he was being honest about it

because I knew who he was and I talked

to him on a frequent basis and knew that

he was a trustworthy guy and so that

blew my mind and I was just like I want

to make 10K a month I'd be happy with

that and I would be and I was but it's

like I can push more and it's fun to

push more in business so the first thing

you should do in stage two and you don't

necessarily have to wait till stage two

to do this is to learn direct response

marketing direct response marketing is

the skill that made people like Alex

horos Rich before they started going all

in on brand and giving everything away

for free and now I think you should give

everything away for free but over time

with your content over the course of 12

24 36 months and you can aggregate all

of those points for convenience into a

product service that people can pay for

for Speed that's what people pay for is

speed aggregation convenience and so

this is the same story for someone like

Justin Welsh who many of you know we did

a podcast together but uh he did a

similar thing where you study books like

Cash vertising There's a book you can go

study and then start learning on your

own go down a Google Rabbit Hole of

direct response marketing and

copywriting and and then you get results

with that but then you can start to feel

a bit like salesy right and so you start

to uh become self aware of that and

slowly transition into a more authentic

voice while still maintaining the

principles of direct response marketing

right because a lot of people the

principles of human psychology are the

same in how to craft a compelling

message that leads to sales but the

tactics for doing so in the past like

decade have been just kind of like wonky

with all these sales funnels and

countdown timers and you know all that

stuff that kind of at this point would

scream that it is a scam or just less

trustworthy even if it is completely

authentic so the second thing to do in

stage two is to build a high ticket

offer why because when you're at 10,000

is followers you just don't have a large

enough audience to like sustain a a

income for yourself with a digital

product or like a low ticket product

right so you're better off creating a

coaching consulting or freelancing

service and that you can work your way

up to charging $2500 to $5,000 by

stacking specific skills and applying

them to a problem in a specific business

right it's like being a plumber but for

a business it's finding a problem

because you understand their business as

a whole creating an offer specifically

for that reaching out presenting the

perfect solution to the perfect person

actually getting them results and then

boom you can take that down the road

watch my other video on creating a

product turn that system into a product

and you already have results that you

can use to sell that product and by the

time that you reach 80,000 100,000

followers or stage three then you're in

a very good place to monetize from

product products alone or just decrease

the amount of time you spend on client

work and so in the first oneperson

business model video which I'll link

somewhere I talk about a minimum viable

offer so if you have no idea where to

start in terms of creating a service or

a high ticket service that you can sell

I would start there watch that video

watch the minimum viable offer part and

start by charging $500 to $1,000 and

then slowly work your way up until you

can charge more and more and by that

time you'll know what to do right you

only need to get past a certain point

before you know like okay this is what I

do next to get more sales so between

stage two and stage three you have you

should have um you should have enough

time and skill to get to the point of

Landing 4ish clients at500 a month so

10K a month uh and that kind of matches

what I said in the Tweet earlier about

making 10K a month at 10,000 followers

it's through direct Outreach um and

certain strategies to actually get

people to sign up for a high ticket

service and by the way if you aren't

interested in digital economics that has

all of these um you can also consider

joining modern Mastery for five bucks it

has a lot of Education based on

marketing and sales and direct response

marketing but digital economics is the

more like system-based pretty much

plug-and-play and just stay consistent

with it until you're successful so the

third thing you do in stage two is to

Branch into long form content so by now

you know exactly what kind of tweets

post threads do well for you you know

your highest performing topics so you

want to take these and start creating

depth and Authority behind them by

turning them into a newsletter fleshing

them out talking about your thoughts

behind them or turning them and then

turning that newsletter into YouTube

video or podcast and just getting used

to giving more value than like a little

280 character tweet because this depth

is what's going to lead to more

authentic sales right you don't have to

go you don't have to stick in the direct

response copyrighting where it's like

lead them down a thread immediately get

them to click lead them down the landing

page immediately get them to bu etc etc

as a content creator when you're

building an audience it's not like paid

ads where you have to retarget them over

and over again they're going to

consistently see your content over and

over again and if they're on your

newsletter they're you're going to raise

them up the levels of awareness in

marketing to the point of wanting to buy

your product and it doesn't have to be

the first time around if you just stick

it out and pay attention to what's going

right and what's going wrong and

doubling down on what's going right then

you'll do well and so what happens if

you get trapped in this stage stage two

is that you pretty much build yourself

into another 9 to5 I see people all the

time hovering between 10 and 30,000

followers and they aren't doing anything

related to a product or growing more or

maintaining the growth that they built

up until that point by incorporating

High performing topics and they just get

trapped in a cycle of reach out to a

client I mean reach out to a prospect

get a client not be able not have enough

time to do anything else and just

continuously doing that living in a

state of constant stress because if

their client leaves they're down 2500

bucks a month but they don't have the

time to continuously build an audience

because they're just in the next phase

of trying to find that new client all

right so stage three creators the high

leverage Creator most people don't reach

this stage because it's impossible

without survival Mastery ego development

and multi-disciplinary study people get

locked into the focus on one thing

mindset which isn't bad at the beginning

by any means build them into the build

themselves into that high ticket client

cycle and don't they don't pursue

complimentary skills or interests that

will make them an individual right it

will individualize them to the point of

reducing saturation in the market I

incorporate spirituality and philosophy

into my business videos I guarantee you

that's why a lot of you watch this

that's why I Stand Out amongst other to

the people that actually like my content

so the first thing you do as a stage

three Creator is to productize build a

network and leverage the results you

have from the high ticket service that

you built by now you may have already

created a product because you've watched

my other video If so good work but if

you haven't at least by now you should

have some results with the service that

you've been offering the high ticket

service freelancing coaching Consulting

and you've iterated on that system or

just the curriculum or whatever it may

be in that high ticket service to the

point of it getting results consistently

and you having results with it right

you've refined the system enough so that

you are confident

into by productizing it and putting it

into a product and accompanying it with

a curriculum that teaches people how to

use it and then Distributing that in a

way that doesn't require your time so my

advice is take your system and method

for getting results reposition it

towards a broader audience beginner

level because you have a huge audience

you want to leverage that use your

results as initial social proof to have

a six fig plus launch and then in terms

of networking you should have been

networking this entire time but you can

network with bigger players now right

you can DM people with 100,000 to a

million followers get on their good side

let's say I grew on Twitter and I have

100,000 followers and I want to grow on

Instagram so I reach out to someone on

Instagram Who has 100,000 followers and

I'll be like hey I'll help you grow on

Twitter if you help me grow on Instagram

with the valid validated ideas that I

have and that's exactly what I did and

that's how I have more Instagram

followers than I do Twitter followers

now so the second thing is to refine

your ideas and diversify so the graphic

that we showed earlier Illustrated that

my distribution Network or my brand had

three key pillars right growth

authenticity and Authority so here's

another simplified graphic if you want

to screenshot this just to keep it at

the top of mind but growth comes from

short form content Authority comes from

product or service results authenticity

comes from long form big idea synthesis

and of course these all overlap each

other right don't don't get narrow

viewed into into one of those that I

just listed they all overlap it's just

priority so in stage one 80% more or

less of your content should be focused

on growth in stage two when you have a

service that you can offer you start to

incorporate more Authority or auth

authenticity based content and depth and

long form with like writing YouTube

video podcast Etc so in stage three it's

time to double down on your best ideas

and use them to diversify your audience

across different platforms so as I

mentioned earlier

I grew very quickly on Instagram and

Linkedin by reaching out to Big accounts

on those platforms showing them I had

value with my following and time in the

game offering an exchange of services

shares or money to help me grow in the

most optimal way possible and I already

had content that performed well you see

I knew which ones led to the most

followers I took that content I put it

on the other platform and I used the

knowledge or help from that other person

to grow really fast on another platform

you don't have to start with Twitter but

I'm just telling you like how you can

start to do this and Branch out because

most people think it's just like money

money is how you do it no there's Social

Capital if I have 100,000 followers that

is extremely valuable to someone else

that is trying to either promote to that

audience or grow via that audience and I

can vet them and see if my audience

would actually enjoy that

and exchange value so the third thing

you do as a stage three Creator is to

prioritize long form content so once you

reach a point of high High followers and

high income it's time to reposition

yourself more towards a synthesizer

right developing those big ideas that

stick in people's heads or the mental

Monopoly as I put it earlier and you can

do this at the start as I said all of

these are just like guidelines or help

you become aware you can do this at the

start but this is where it becomes very

important for the future of your brand

so you don't become a commodity because

people are going to be copying you left

and right I see this all the time on

Twitter Instagram Etc I have something

pop off and then the next day I see like

10 of the same posts with the same exact

thing that I said slightly different so

it can't be considered plagiarism but

they're not going to make it in the

future I promise you that because they

don't have the creative ability to

consistently come up with novel

perspectives so this is best done with

long form like newsletters YouTube

podcasts Etc and in short you pursue

what interests you you study the big

picture ideas of those interests right

not the Minor Details not the minor

nuances you study the big picture ideas

when you read a book what's the five

huge ideas that they wrote that entire

book around and then you sit with those

ideas you go on a walk you experience

life and with those you start to connect

the dots through experience and just

writing about them and taking note of

them and being able to connect them and

I'm building a software to help with

this I wish I had it ready so I could

promote it cuz it's going to be [ __ ]

sick but stay tuned for the software

around content synthesis so third thing

is note patterns based on your

experience connect the dots with long

form content create your own versions of

Concepts processes and philosophies and

what I mean by this is if uh uh many of

you know the Eisenhower Matrix right so

the Eisenhower Matrix is a a priority

Matrix so it's things that you should

pay attention to things that you should

forget things that you should delegate

Etc so if I had something for

prioritizing my day and it made sense

and it was like a system then I could

name it my own right the Eisenhower

Matrix is just a random name with a

valuable IDE a or concept and with time

that has grown and people talk about it

all the time so if I had one that was

truly helpful for people and I

distribute it via my content or a book

and then other people start talking

about it that's a contagious idea and it

sticks in other people's heads and my

ideas and my brand grows without me

doing anything it's like a positive mind

virus and so lastly take pieces of that

long for content for your short form

content and this is where things get

really fun and fulfilling this is where

I I I didn't come up with the concept of

one person business but I took it and I

gave it an entirely new meaning right

one person business just stood for like

people operating a business as one

person with the technology of the

internet but I turned it into the like

productize yourself self- monetization

turning you into the brand truly being a

one person business and doing what you

love for a living and actually being

able to back that with systems that get

that result and that's what makes me

stand out among other people that talk

about one person business businesses and

I've also named processes some of you

know them from other videos like

intelligent imitation tactical stress

the unknown and other things like that

and this comes from applying my

interests to my expertise so

spirituality philosophy neuroscience and

how that works with online business

marketing branding Etc and I have enough

exposure and experience and awareness in

all of those domains because I'm not a

specialist to note common patterns and

piece together this uh long form content

that is difficult to replicate as to

methods there may be a million and then

some but principles are few the man who

grasps principles can successfully

select his own method so this entire

letter was based on principles to an

extent but mostly it was just my method

of doing things right so don't take it

as law question what I say and I don't

mean in like a in a way where you just

like write everything out in the

comments I mean question what I say test

it experience it and if you come up with

a better solution create content about

it this is not the only way of doing

business clearly and so don't narrow in

on this and think that it's the only way

of doing business it's not the main

lesson from this entire video should be

what I always preach never stop learning

never stop building never stop evolving

don't get trapped in one of the stages

evolve distraction and comfort are the

only things that can get in your way

self-actualize self- monetize and self

transcend that is the end of the video