This LinkedIn Content Strategy Made Me $50K with My AI Agency

Hey, in this video I'll show you the

exact LinkedIn content strategy that

booked me over 200 calls, made me 38,000

followers, and generated me over 50K in

just 6 months for my AI agency. I'll

show you exactly what to post, why to

post it, and how to structure it. And in

case it's your first time here, my name

is Javanni and with Le over the past

year, we helped more than 50 businesses

transition to AI and build one of the

fastest growing AI personal brand on

LinkedIn, all starting with zero

technical knowledge. With that aside,

let's get started. The first question we

are going to answer is why do we post on

LinkedIn? And in order to answer that

question, we need to ask ourselves who

are we trying to reach? And this

question is very important because once

we have clarity on who our ICP is or who

our buyer persona is, which is basically

the target that should purchase our

service as agency owners, then we can go

back and back engineer all the rest.

LinkedIn is a B2B platform and in my

opinion is the best B2B platform where

you can find business owners and that's

where they spend majority of time. So

for this very reason, LinkedIn is the

best platform as agency owner to start

posting on specifically in the early

days and start getting some traction.

The first thing that we're going to do

on LinkedIn then is producing content.

And the reason why we do so is because

if you want to sell AI services, that is

one of the best way to do it. Because by

doing so you are going to educate your

ICP or target customer through education

and so through people reading your post

and understanding what you do and what

you post about and etc. we will go into

the awareness phase. And when we talk

about awareness here, it's a bit there

is a bit of a nuance, right? Because

awareness is both of the fact that you

exist, but also on the fact that a

specific service is available because

right now AI is something that's fairly

new. Even though there is a lot of hype

around it and even though everyone is

talking about it and and so on so forth,

the reality of the fact is that when you

talk about business application that

actually deliver some results, not a lot

of people know uh what these are. So

it's rather easy to make a post related

to uh AI agents. It's a bit more

difficult to make a post of yourself

building a voice agent with 11 Labs for

example and doing some customizations.

So that is the exact reason why

education and awareness are two

different things but they go hand in

hand and then through awareness we

create demand because then the business

owner will come to you and we'll say hey

uh I saw that you posted about this I

thought I wanted to implement it in my

business how do I do it and for this

very reason here uh um we are generating

what we call a flywheel that

continuously feed itself this is the

LinkedIn content funnel that we're going

to be explaining now and We start from

the concept of funnel which is very

useful and comes from marketing. This is

a normal marketing funnel and so we're

going to zoom in on every step. So

our funnel start with the top of the

funnel. In here we are going to produce

a specific type of content that has the

intent of generating awareness in our

potential customer and ICP. These do not

have any intent of converting them

necessarily to followers or selling them

something. This is simply to let them

know that you exist and the content that

we will be producing in here will be

applicable or at least interesting for

the majority of people within your

niche. Then we're going to be moving

into the middle of the funnel. And in

here we are at the phase where the

people are starting to consider you. And

it's the phase in which we're building

authority. as we discussed it before. So

authority equals awareness. And so

you're going to be perceived as an

expert in your field. While at the

bottom of the funnel here, the content

is purely targeted at converting people

into some sort of paid offer or selling

them something. As mentioned before, the

top of the funnel has the intent of

attracting attention. And the scope or

the end of this part is to let the world

know that you exist. This content will

be applicable for the majority of people

interested for the majority of people

and will have the intent of ensuring

that this post and your profile is

visible from a wide variety of humans.

For this very reason, there are two type

of content. There are general videos of

interest. So something that you find

interesting and that you want to share

always related to your niche. So in my

case, my niche is AI and

entrepreneurship because um we show

people how can they make money with AI.

So for me, anything that has to deal

with 9 to5 and working a full-time

employment or uh AI is something that I

consider on brand because those are the

two things that I really enjoy also and

I am building my personal brand around

the topics that I am passionate about,

right? Because it's a long-term uh game.

And as mentioned here and you will be

able to see it. The overall intent is to

generate as many impression as possible.

So here you will see that I mean this

was crazy. I got almost uh uh 860,000

people seeing this post. It was crazy.

And as you can see it resonated quite

with uh with a lot of people right and

the other one is uh in my case is still

content that is applicable to the

majority of people. So here, OpenAI

dropped a guide and what I did was

simplify that guide in an easy to

understand English so that people could

follow it and could understand what's

inside and how you could build agents.

So this is a carousel and you could

swipe and you could see what's inside

and I broke it down easily with

pictures. Also here the intent is and

the success of a post is is it

generating enough impression for me to

be able to have my profile exposed and

here as you can see the results. So

these are the highest uh impression post

on average of course. Then we are going

into what we call the middle of the

funnel and we mentioned that the goal

here is to establish expertise and to

position yourself as an authority in the

space. And how can you do that? It

depends on what your strategy is. But

for my niche of reference which is AI,

AI automation and etc. The way I do it

is either through personal experiences.

So this is what we we did with Le. So we

built X amount of things and um this is

the amount of hours and how much we

spent on education or on tools or on

courses and so on so forth. And I shared

everything people could do to do it too

with a bit of a grammar mistake now that

I see but thankfully no one noticed.

And um and the other one is sharing uh

AI agent road map. So how you can

implement agents and okay this is a

visual which is a part of the content

but then in here where there is the the

read more then I gave a breakdown on how

this could be possible in order to

generate value on each and every

business and finally the post that

convert for the bottom of the funnel and

in here the strategy is very different

the reason is that these post have a

very specific call to action um which is

I don't know uh comment x and do y or do

x and I send you y or if you're

interested press on this link and etc.

So the action that we are asking the

person to take is a bigger action than

simply follow and uh repost and because

of that these specific post needs to

deliver much more value. One thing that

I would like to mention is the

impression on these posts and the

expectation is of course we have some

lead magnet that go absolutely viral and

a lot of people comment but that is not

the majority of the cases. Um on average

these posts have a much lower amount of

impression but they tend to bring the

exact people that are interested in what

you do. So this example is and I'm

making the video on November 11th. So

this post was um posted an hour ago and

the intent for this post is and in my uh

case that I have recently created a free

community uh which is where you will be

able to find all of these resources by

the way and what I'm saying is hey guys

inside my free community I left this

template if you're interested then do

this and do these action and the result

is that and I can already uh tell you

that all of the people that on top I vet

myself but All of the people that are

that are coming in are much more

qualified than from the bigger

impression posts and are actually people

that are interested in what you do

because there is no um worst time

investment than producing content for

someone that is not going to consume it

or that it's not going to interact with

you. Because the end in of a brand is

not always to purchase but it's also to

interact to build a community to gather

people with the same interest to share

opinions and um and so on so forth.

Alexi to comment on this is a great

example. He has a target of people that

needs to do at least $10 million a year

before being able to work with him or

with his firm. However, in order for

people to reach that, he is giving a ton

of free material that I'm personally a

fan of and I consume for all of those

entrepreneurs that are on their way up

because that that is how he is creating

his community and by the time that

people are there then they're going to

be able to purchase. Right? To sum up um

the content in here it's divided into

attention grabbing aimed at establishing

expertise and converting and the type of

things that we are sharing is very very

different. So general topics personal

stuff or personal pictures to show also

that you're human because let's not

forget that we don't want to be robots

and then lead magnets or things that

people actually find valuable. Lastly,

let's try to understand how we can

create a post now that we know what we

are going to be creating. Let's

understand how we should structure it in

order for the post to be successful. All

of the posts on LinkedIn to make it

super simple are divided into three

parts. A hook, a body, and a call to

action. Then for sure you can have

things that are a bit more complicated.

So you can have a hook, then a rehook

immediately after it, and a body. But

this is the overall structure that I

want you to keep in mind. In the hook,

it's two lines generally. Uh it's a

great suggestion and under 40

characters. The reason is because here

you will notice that you will have see

more as a button. And if you don't stick

below these characters, then your hook

is going to be cut in here and it loses

the emotional impact that you're

supposed to deliver. A good hook is um

attention uh grabbing and or emotionally

involving. And another best practice is

that if you can add inside your hook

that has a specific rhythm a contrast,

then you create the so-called um scroll

stopping uh effect. Right? So in my

example, OpenAI released the most

practical guide on AI agent, but no

one's really talking about it. This is

my contrast. this is my scroll stopping

and people would be wondering hey uh

what's inside the guide and then they're

going to press see more and then they're

going to be able to uh see the post

because of the fact that they have to

press see more the hook is extremely

important right so this part but also

and allow me to fast forward down the

visual the visual needs to be

attentiongrabbing needs to be clean

needs to be welldesigned and the reason

is when we are creating posts, we want

people to repost them. And in order for

that to happen, they need to feel smart,

right? That's the feeling that we want

people to have when they share our

stuff. They want we want them to feel

like we're providing them value and then

by resharing they are sharing the same

amount of value with their own network.

Going now back on top, we have that the

second part in this case third because

we did the hook and we did the visual.

Then we have a body.

The body you need to ensure that you are

either educating, either telling a

story. And I would recommend as people

that are interested in selling AI

services or building your personal

brand, whatever the niche is, that you

stick with these principles because

those tend to be the posts that perform

better and the things that people

appreciate the most because I'm either

educating someone or sharing my insight

which might still trigger thoughts and

um and so on.

You have to be clear on what's the

purpose of your post and whatever and

whenever possible you need to provide

some sort of value. There is a

difference between saying that the post

is educational and it's providing value.

Educational means that we're explaining

something. Uh providing value means that

the things that we are explaining is

actually valuable to someone or brings

any sort of value. Let's see this um

uh elements inside my post. So

state the purpose. I broke it down in

plain English. My role in this post is

to make it simple for people that do not

want first of all to read the report of

40 pages and second to go all of the

technical jargon on AI to understand

what this guide is about.

Here is the educational part or telling

a story. Here is what you will learn.

And then what I try to do is to provide

as much value as I could extracting it

from the document. Of course, I can't

provide value that's not in the

document. I thought that that was a

great carousel and um I provided down

there like here I provided some context

and then in the carousel I provided much

more. One more thing to mention is be

cautious on the length of the uh

sentences that you write and the reason

is that 80 plus% of the LinkedIn

audience is on phone. So you don't want

to write paragraphs that are like three

lines long and if you do you want to

ensure that people can read whatever you

have in one line and do not go in a new

line because if possible of course

because it makes it very heavy to read.

So schemability is a very important

characteristic. And lastly the CTA. CTA

can be of different sort. This is the um

most complicated CTA to uh land. And the

reason is because the ask is very big

for the for the person reading the post

because it's to press on a link that is

outside of LinkedIn going there landing

in a community and also paying money.

So, this is literally the hardest CTA to

land. Um, another good CTA that is a

very common one, but still you have to

um tell the reader what you want them to

do and why they should do it, which is

a, as I mentioned, a very common one is

repost to help your network.

Right? I'm telling you what you should

do it and why you should do it. The

action is repost and help your network.

And the other one is follow Javanni Bato

for more. Perfect. So now you have the

whole LinkedIn strategy that helped me

out build my personal brand and you have

the foundation for this. How you can

access the presentation, gather the post

and all of the material is inside my

free community. So when you log in to

MMWA hangout, then you're going to go in

the classroom section. So in here and

you're going to go into the templates

and inside here you will have all of the

material inserted and you can download

it. So, I hope this content was useful

and see you on the next