What is Search Everywhere Optimization? (SEO is Evolving)

You could be ranking number one on Google and still be invisible to your customers. Why? Because search has moved

customers. Why? Because search has moved beyond Google. It is on Tik Tok,

beyond Google. It is on Tik Tok, YouTube, Pinterest, Chad GPT. This is

search everywhere optimization. And here

is how to show up where your audience is actually looking. Search everywhere

actually looking. Search everywhere optimization means optimizing your content for discovery across every platform your audience uses, [music] not just Google search pages. If you are building a business online, this changes

how people will be able to [music] find you. Instead of using Google search to

you. Instead of using Google search to drive clicks to your website, you are going to start answering questions with your content right from the apps your audience is already using. [music] Apps

like Tik Tok, Instagram, even Pinterest.

So, what is the big difference between optimizing for search engines and optimizing for search everywhere? And

how does AI SEO fit into [music] all of this? Well, the goal is still the same

this? Well, the goal is still the same to be discoverable when people search.

It is the how and where that is changing. Traditional SEO focuses on

changing. Traditional SEO focuses on optimizing your website for search engines like Google. It is a long established process that is pretty straightforward. You [music] use

straightforward. You [music] use targeted keywords on your website and build a history of backlinks to improve your rank on search engine pages.

[music] The goal here is to make sure you are at the top of Google search results so that people click on your links. [music] AI SEO takes this one

links. [music] AI SEO takes this one step further by adopting your traditional SEO strategies for AI powered tools like chat GPT perplexity and AI overviews. It still focuses on

websites but requires some strategic [music] changes to content and website structure to make sure you are mentioned in AI responses. And if you want our complete breakdown on everything AI SEO,

make sure to check out our playbook right here. Search everywhere

right here. Search everywhere optimization or SEO is the final piece of the puzzle. Instead of attracting clicks to your website, you're going to meet your audience inside the apps they

use every day. This is not your typical social media marketing strategy.

Engaging and growing with your audience is still important, [music] but now you're going to start thinking about how they find you in the first place. The

internet is getting more and more personal. Generic marketing campaigns

personal. Generic marketing campaigns where you are blanketing every website and platform with [music] the same keywords and content is going to get lost as the stuff that feels authentic

and custom gets found. Being on the front page of Google doesn't matter as much as being at the front of your audience mind. Search everywhere focuses

audience mind. Search everywhere focuses on optimizing for your audience, not the algorithm. You want to be predicting and

algorithm. You want to be predicting and answering questions within apps. So it

is important to make sure your content fits in with that search behavior. For

example [music] YouTube and Tik Tok are video based search engines. People are using them

search engines. People are using them for product demos, tutorials, unboxings, anything where they can see the product in action. However, a video on Tik Tok

in action. However, a video on Tik Tok is super different from one on YouTube.

Tik Tok users are scrolling fast on mobile and they are [music] looking for quick answers. That means your content

quick answers. That means your content will work better as a quick tip rather than a step-by-step [music] guide. Also,

that first frame needs to be catchy enough to stop them from scrolling and stand out in a college of other videos.

On the other hand, YouTube search works more similarly to Google. Since users

are just as likely to watch YouTube on their computers or TV, you can put a lot more detail into that video. Having a

clickable and relevant title is still more important than that initial visual hook. Plus, using keywords in your

hook. Plus, using keywords in your title, description, even the transcript will help you get to the top of the search ranking. Each platform serves a

search ranking. Each platform serves a different search intent. Your users may be asking the [music] same question, but they have different expectations for the answer. Their interactions with the

answer. Their interactions with the answer depend on how they use the app.

Are they going to save it for later like on Pinterest or do they want to follow along like on YouTube? When it comes to search everywhere, you are trying to match up the question, the answer, and the content. Most creators are still

the content. Most creators are still stuck on the Google train, trying to climb to the top as the algorithm changes around them. New strategies like AI SEO and search everywhere can help

you stay ahead. So if you want to learn more, make sure you are subscribed to our channel where we are sharing techniques that can help you stay ahead every [music] week. So what does that look like in practice? Here is three

decisions that will make or break your search everywhere strategy. This might

sound obvious, but it is a point that brands can get totally wrong. They

create one piece of content and try to repurpose it everywhere without any changes, and that just doesn't work anymore. The video you post [music] to

anymore. The video you post [music] to YouTube just won't be as effective on Tik Tok or Instagram because the search behavior on those apps is totally different. Open up one of these apps and

different. Open up one of these apps and use the search function. Search for a question about your niche and see what appears first. What stands out from that

appears first. What stands out from that collage of videos on an app like Instagram or Tik Tok. Your content needs to lead with that wow moment so that the

first frame jumps out at the user. Your

captions and hashtags matter. This is

still SEO after all, but it is the visual hook that will get you engagement. [music] But turn to an app

engagement. [music] But turn to an app like Pinterest and the search behavior changes again. Pinterest is all about

changes again. Pinterest is all about collecting visuals in a collage. It is

[music] still has to be scrollable, but the user probably won't be interacting with your content right away [music] like they would with a video. How are

you going to adapt that video into an image that creates an impression? Visual

platforms need a visual answer. The

platform your audience is using matters more than keyword stuffing. So before

[music] you create any content, open your target platform and study the top five results for your desired search phrase. What are the visual hooks that

phrase. What are the visual hooks that stand out? Match that energy with your

stand out? Match that energy with your content, but make it yours. Stop

thinking in keywords and start thinking in questions. [music] Let's take as

in questions. [music] Let's take as example best running shoes 2026. A

pretty decent keyword and great for Google search. But on Tik Tok or Chad

Google search. But on Tik Tok or Chad GPT, people ask questions [music] and they get really specific. They might

ask, "What are the best running shoes for marathon training?" Or, "Are expensive running shoes worth it?" All

these questions have the same intent, but completely different phrasing. Your

action step, make a list of 10 questions your ideal customer might be asking.

Don't just guess. Start typing them into the search bar on Tik Tok, YouTube, and Pinterest, and take note of the autocomplete suggestions. These 10

autocomplete suggestions. These 10 questions are your next 10 pieces of content. User generated content doesn't

content. User generated content doesn't just build trust, it multiplies your searchability. When a customer posts a

searchability. When a customer posts a video or even a product review on Amazon with your brand name, that's another entry point for discovery. Someone

searching for reviews about your product might find that authentic review before they find your official content, and that's [music] exactly what you want.

Customers are looking for authentic content, so encourage it. Don't be

afraid to share reviews or user created videos on your channel. Lean into trends and create content that is sharable. All

of this helps reinforce your brand name across the different platforms your customers are using. [music] It is as simple as adding a call to action on your packaging or email signature or sending an [music] automated email after

each purchase. Then return the best

each purchase. Then return the best content to your feed. And remember, we are not telling you to abandon traditional SEO. Your website is still

traditional SEO. Your website is still your home base. Especially if you are a small business, you still need a hub to link the different platforms. [music] And while inapp shopping is growing, it still cannot replace having a dedicated

online store. [music] Search everywhere

online store. [music] Search everywhere optimization is about expanding your SEO strategy and adapting to how people are finding you online, not replacing SEO and websites altogether. If this sounds

like a lot, don't panic. You don't need to be on every platform right away.

Choose two or three where your customers actually spend [music] their time. If

your audience is older, maybe Tik Tok is not the priority. If you sell art prints, then Pinterest visual search probably matters more than competing with viral videos. Master [music] a few

platforms before adding more. Then start

on your action plan. Study what is working by using the search function in those platforms? [music] And type in the

those platforms? [music] And type in the questions your customers ask. What

visual hooks stand out? What format gets good engagement? [music]

good engagement? [music] Match that energy, but make it yours.

And remember, autocomplete is your friend. Those suggested searches show

friend. Those suggested searches show you exactly what people want to see. and

make user generated content easy. Add a

call to action on your packaging or in follow-up emails encouraging customers to share content. Then reshare to your own channels. Every review or unboxing

own channels. Every review or unboxing video becomes another entry point for discovery. Finally, [music]

discovery. Finally, [music] stay consistent. Someone who finds your

stay consistent. Someone who finds your brand on Tik Tok should recognize you instantly on Pinterest. Keep your visual style and tone consistent across platforms, but make sure to adapt the

format to fit the app. There's nothing

wrong with trying to get to Google's front page. It is just that Google might

front page. It is just that Google might not be where your audience is searching.

The brands that are winning right now are the ones who know they need to meet their audience where they are at. So,

what are you going to do to get in the palms of their hands? Let us know in the comments and don't forget to check out this video right here on how you can use Reddit for your AI SEO strategy. Thanks

for watching and I will see you in the next