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What's Next with AWS - AWS and OpenAI leaders on Agentic AI | Amazon Web Services

By Amazon Web Services

Summary

Topics Covered

  • Allianz Cuts Claims Processing from 8,100 Days to 80 Days with AI Agents
  • The Prime Video Two-Year Problem: Solved in Two Quarters
  • From Weeks to a Coffee Break: AI Revolutionizes Supply Planning
  • Bedrock Managed Agents Three-Part Architecture Explained
  • 10-20x More Productive as a Software Engineer

Full Transcript

PLEASE WELCOME THE CHIEF MARKETING OFFICER AND VICE PRESIDENT OF WORLDWIDE MARKETING FOR AWS, JULIA WHITE.

[APPLAUSE] [MUSIC] HELLO AND WELCOME TO WHAT'S NEXT WITH AWS. THANK YOU SO MUCH FOR JOINING US HERE IN THE ROOM AND OF COURSE, ACROSS THE

WORLD ON THE LIVE STREAM AS WELL. NOW IT IS VERY CLEAR THAT WE ARE IN THE ERA OF AI. AND WHILE IT'S CERTAINLY STILL EARLY, IT IS AND EVOLVING QUICKLY. IT'S BECOMING

ABUNDANTLY CLEAR THAT AGENTS WILL HAVE A PROFOUND EFFECT ON HOW WE ALL WORK. NOW, TODAY, WE'VE GOT A COMPELLING SET OF CONVERSATIONS TO HAVE ON THIS TOPIC, AND OF COURSE, SEVERAL EXCITING ANNOUNCEMENTS. SO WITHOUT FURTHER ADO, WE'RE

EXCITING ANNOUNCEMENTS. SO WITHOUT FURTHER ADO, WE'RE GOING TO GO AHEAD AND JUMP RIGHT INTO IT. SO TO SHARE OFF THE TOP WITH HIS VERY UNIQUE PERSPECTIVE, PLEASE JOIN ME IN WELCOMING THE CEO OF AWS, MATT GARMAN. WELCOME, MATT. THANK

YOU. THANKS FOR JOINING US HERE TODAY. YEAH. HEY, EVERYONE.

GOOD MORNING. AWESOME. ALL RIGHT. NOW BACK IN DECEMBER, ALL THE WAY BACK IN DECEMBER, IF YOU REMEMBER THAT I WAS LOOKING UP AND YOU TALKED ABOUT HEADING INTO A WORLD OF HAVING A BILLION AGENTS. SO CURIOUS. IT'S BEEN ALMOST SIX MONTHS SINCE THEN. LIKE, HOW DO YOU FEEL? DO YOU FEEL LIKE THAT'S

SINCE THEN. LIKE, HOW DO YOU FEEL? DO YOU FEEL LIKE THAT'S STILL TRUE? THINGS CHANGED. YEAH. I THINK WE ARE WELL ON

STILL TRUE? THINGS CHANGED. YEAH. I THINK WE ARE WELL ON THE WAY TO THERE. AND IN FACT, IF ANYTHING, I THINK THINGS ARE MOVING EVEN FASTER THAN WE EVEN EXPECTED. I THINK ACROSS ALMOST EVERY SINGLE INDUSTRY AND EVERY CUSTOMER I TALK TO, AGENTS ARE ABSOLUTELY EXPLODING AND CHANGING THE WAY PEOPLE DO BUSINESS. SO SUPER EXCITING. SO STILL ON TRACK. A BILLION OR

BUSINESS. SO SUPER EXCITING. SO STILL ON TRACK. A BILLION OR MORE WE ARE. WE'LL GET THERE. EXACTLY. I KNOW ONE OF THE THINGS IS WE'VE BEEN WORKING WITH AGENTS MORE AND MORE, OBVIOUSLY. I THINK THE THING WE'VE SEEN IS THAT IT REALLY

OBVIOUSLY. I THINK THE THING WE'VE SEEN IS THAT IT REALLY FUNDAMENTALLY CHANGES THE CONSTRAINTS, RIGHT? AND SO MUCH OF BUSINESS HAS BEEN ABOUT MANAGING CONSTRAINTS. BUT WHEN

AGENTS CAN RUN 24 OVER SEVEN, THEY CAN WORK ON BEHALF, THEY CAN WORK IN THE BACKGROUND. IT CHANGES THOSE CONSTRAINTS. AND

SO I WAS INTERESTED, IF YOU KNOW, HOW DO YOU THINK ABOUT NOW, LIKE WITH THAT, WHAT BECOMES POSSIBLE THAT WASN'T POSSIBLE BEFORE? JUST THINKING ABOUT HOW TO RUN THE BUSINESS

POSSIBLE BEFORE? JUST THINKING ABOUT HOW TO RUN THE BUSINESS WITH DIFFERENT KINDS OF CONSTRAINTS. YEAH, I THINK IT'S A SUPER INTERESTING QUESTION TO THINK ABOUT WHAT IS, WAS DIDN'T USED TO BE POSSIBLE. BUT, BUT, BUT NOW IS AND, AND I THINK IF WE LOOK ACROSS, EVEN IF WE JUST LOOK ACROSS KIND OF AWS WHAT WE PROVIDE FOR CUSTOMERS, TAKE SOMETHING LIKE CUSTOMER SUPPORT, WHERE WHEN SOMETHING GOES WRONG WITH A CUSTOMER ENVIRONMENT,

THE THING THAT THEY CARE THE MOST ABOUT IS HOW DO WE HELP THEM FIX IT AS FAST AS POSSIBLE. AND SO PREVIOUSLY, AND EVEN TODAY, WE HAVE LARGE SWATHS OF PEOPLE AND OUR TECHNICAL ACCOUNT MANAGERS WILL JUMP IN AND HELP TROUBLESHOOT WITH CUSTOMERS. WE'VE LAUNCHED THINGS LIKE DEVOPS AGENT, AND

CUSTOMERS. WE'VE LAUNCHED THINGS LIKE DEVOPS AGENT, AND WHAT IT ALLOWS US TO DO IS MUCH MORE RAPIDLY GET TO THE PROBLEM THAT CUSTOMERS ARE EXPERIENCING. WE CAN TROUBLESHOOT AUTONOMOUSLY. WE CAN ACTUALLY IDENTIFY WHEN THERE'S PROBLEMS

AUTONOMOUSLY. WE CAN ACTUALLY IDENTIFY WHEN THERE'S PROBLEMS AHEAD OF, WHEN CUSTOMERS EVEN RECOGNIZE IT AND PINPOINT WHEN THERE'S AND WHERE THE ROOT CAUSE OF THAT PROBLEM IS, AND HELP THEM SOLVE PROBLEMS FASTER. AND SO NOW, AS OPPOSED TO CUSTOMERS THINKING ABOUT HOW DO I SOLVE PROBLEMS WHEN THEY HAPPEN INSIDE OF 15 MINUTES OR 30 MINUTES, IT'S, IT'S LITERALLY MINUTES TO SECONDS OR EVEN SOMETIMES PROACTIVELY

IDENTIFYING WHEN THERE'S GOING TO BE A PROBLEM TO SELF RESOLVE THOSE ISSUES. AND NOW OUR TEAMS CAN ACTUALLY FREE UP THEIR TIME,

THOSE ISSUES. AND NOW OUR TEAMS CAN ACTUALLY FREE UP THEIR TIME, AS OPPOSED TO HELPING CUSTOMERS TROUBLESHOOT PROBLEMS, TO THINKING PROACTIVELY ABOUT HOW CAN THEY BETTER ARCHITECT THEIR SYSTEMS, HOW CAN THEY LEAN INTO NEW TECHNOLOGIES, HOW CAN THEY BUILD NEW CAPABILITIES BECAUSE THEY'RE NOT SPENDING SO MUCH TIME ON, ON KIND OF TROUBLESHOOTING ISSUES AND THINGS LIKE THAT? YEAH. YOU KNOW, IN MY AREA, RIGHT. I WAS

LOOKING AT THE AVERAGE AMAZON ADVERTISING AREA AND USUALLY LIKE AN AD BUY WOULD BE 100, $200,000, TAKE SIX MONTHS TO GET THE CREATIVE. AND NOW WITH THEIR NEW AGENT, I WAS LOOKING AT, ACTUALLY NOW COMES DOWN TO LIKE THE POINT WHERE SMALL BUSINESSES HAVE LIKE A 300% GROWTH IN SMALL BUSINESS ADOPTION BECAUSE NOW IT'S SO MUCH MORE CAPABLE. AGAIN, THOSE

CONSTRAINTS OF WHAT USED TO BE HARD AND EXPENSIVE ARE NO LONGER THE CASE ANYMORE. YEAH, YEAH. AND WE'RE ACTUALLY SEEING THAT NOT JUST INSIDE OF AMAZON. WE'RE SEEING THAT ACROSS OUR CUSTOMERS. AND SO TAKE SOMEBODY LIKE WELLSPAN HEALTH. IT'S ONE

CUSTOMERS. AND SO TAKE SOMEBODY LIKE WELLSPAN HEALTH. IT'S ONE

OF THE LARGEST HOSPITAL SYSTEMS HERE IN THE UNITED STATES, AND THEY ARE REALLY PUSHING THE ENVELOPE OF WHAT'S POSSIBLE WITH AI AND AGENTS. THEY HAVE AGENTS DOING ALL OF THE ADMINISTRATION THAT YOU MIGHT EXPECT HAPPENS INSIDE OF A HOSPITAL, THINGS LIKE DOCUMENTATION OR MONITORING OR HELPING SCHEDULE PATIENTS OR, OR DOING KIND OF THAT ROUTINE PATIENT COMMUNICATION. AND THIS IS FREEING UP TONS MORE TIME SO

PATIENT COMMUNICATION. AND THIS IS FREEING UP TONS MORE TIME SO THAT THEIR STAFF CAN ACTUALLY FOCUS ON THE THING THAT HOSPITALS ARE SUPPOSED TO DO, LIKE TAKE CARE OF PATIENTS, HAVE BEDSIDE MANNER, MAKE SURE THAT CARE IS HAPPENING IN THE WAY THAT IT SHOULD, AND ACTUALLY THINKING OF MORE WAYS THAT THEY CAN TAKE CARE OF CUSTOMERS, WHICH IS SUPER INTERESTING. AND I THINK IT'S A, IT'S A GREAT OPPORTUNITY. YOU

INTERESTING. AND I THINK IT'S A, IT'S A GREAT OPPORTUNITY. YOU

CAN ALSO TAKE SOMEBODY LIKE IN THE INSURANCE INDUSTRY, RIGHT, WHERE INSURANCE COMPANIES ARE THINKING ABOUT THE ENTIRE END TO END WORKFLOWS OF HOW THEY CAN PROCESS CLAIMS IN A MUCH FASTER WAY. AND SO ALLIANZ AS AN EXAMPLE, ONE OF THE LARGEST

FASTER WAY. AND SO ALLIANZ AS AN EXAMPLE, ONE OF THE LARGEST INSURANCE COMPANIES IN THE ENTIRE WORLD IS USING AGENTS TO, TO AUTOMATE THAT ENTIRE PROCESS. THEY THINK ABOUT CLAIMS PROCESSING, THINGS THAT USED TO TAKE, AS SOME OF US KNOW, INSURANCE CLAIMS OFTEN WILL TAKE 8100 DAYS TO GO THROUGH THAT PROCESS. THEY'VE ACTUALLY REDUCED THAT PROCESS BY 80% BY

THAT PROCESS. THEY'VE ACTUALLY REDUCED THAT PROCESS BY 80% BY USING AI AND AGENTS, ALL BUILT ON ON AWS, TO MAKE SURE THAT AUTO VERIFICATION, THEY CAN SAY, WELL, YOU'RE ELIGIBLE FOR, THEY CAN GET RID OF FRAUD, AND THEY'VE ACTUALLY BEEN ABLE TO LOWER COSTS AND SPEED THINGS UP FOR CUSTOMERS. I LOVE THE, THE THEME ON LIKE, WHAT'S POSSIBLE WHEN THE GROWTH, RIGHT. WHICH

IS GREAT. BUT I ALSO, YOU KNOW, WE BOTH READ THE HEADLINES AND THERE'S CERTAINLY A LOT OF FOCUS ON AI AGENTS AND HOW THEY'RE REPLACE JOBS AND WHAT IT MEANS FOR PEOPLE IN THEIR JOBS. AND I KNOW THAT CAN SOUND IN MOMENTS HYPERBOLIC, RIGHT?

JOBS. AND I KNOW THAT CAN SOUND IN MOMENTS HYPERBOLIC, RIGHT?

BUT THERE'S A LOT OF ENERGY ON THIS TOPIC. SO I WANT TO JUST YOU TO HIT IT HEAD ON. LIKE, WHAT'S YOUR PERSPECTIVE? WHAT

DO YOU SEE? YEAH, I WILL SAY I GET THAT QUESTION. AND, YOU

KNOW, AT LEAST FOR US, WE HAVE SOFTWARE DEVELOPMENT AS AN EXAMPLE, PEOPLE SAY LIKE, OKAY, IT'S GREAT THAT THAT AI AND AI AGENTS ARE IMPROVING WHAT WE CAN DO INSIDE OF THE SOFTWARE DEVELOPMENT WORLD. BUT OUR SOFTWARE DEVELOPER JOBS GOING

DEVELOPMENT WORLD. BUT OUR SOFTWARE DEVELOPER JOBS GOING AWAY CAN TELL YOU WE ARE HIRING JUST AS MANY SOFTWARE DEVELOPERS AS WE EVER HAD INSIDE OF AMAZON. AND IN FACT, I SEE THE DEMAND FOR THAT REALLY ACCELERATING. I THINK AS WE THINK ABOUT WHERE AI REALLY TAKES OFF AND WHERE AGENTS CAN HELP FREE US FROM THE MONOTONY OF THE REPEATABLE PARTS OF OUR

TASK. IT'S REALLY ABOUT LEANING INTO THOSE NEW THINGS THAT WE

TASK. IT'S REALLY ABOUT LEANING INTO THOSE NEW THINGS THAT WE CAN DO AND THINKING ABOUT WHAT'S POSSIBLE. AND I SEE MANY MORE OPPORTUNITIES FOR JOB GROWTH IN NEW AREAS AND FOR NEW CAPABILITIES, FRANKLY, THAN THAN WE HAVE BEFORE. AND I

THINK, YOU KNOW, LOOK, THE JOBS WILL BE A LITTLE BIT DIFFERENT, RIGHT? AND AS AN INDIVIDUAL, PEOPLE HAVE TO BE THINKING

RIGHT? AND AS AN INDIVIDUAL, PEOPLE HAVE TO BE THINKING ABOUT, YOU KNOW, HOW DO YOU REALLY OWN THE KEY OUTCOMES?

RIGHT? AND IT MAY BE THAT IT'S TRUE THAT POTENTIALLY BEING AN EXPERT AT LIKE BEING ABLE TO AUTHOR A JAVA CODE SNIPPET IS GOING TO BE LESS VALUABLE IN THE FUTURE THAN IT WAS MAYBE A COUPLE OF YEARS AGO. BUT UNDERSTANDING HOW TO AUTHOR APPLICATIONS, UNDERSTANDING HOW TO SOLVE CUSTOMER PROBLEMS,

THINKING ABOUT TECHNOLOGY, AND HOW ALL THE PIECES FIT TOGETHER IS MORE VALUABLE THAN IT'S EVER BEEN. IF YOU'RE A SALESPERSON, WHAT WE'RE THINKING ABOUT IS HOW DO WE USE AI AND AGENTS TO AUTOMATE A BUNCH OF THE PIECES WHERE IT'S LIKE, HOW DO YOU MAKE SURE YOU, YOU KNOW, LOAD YOUR OPPORTUNITIES INTO SALESFORCE EFFECTIVELY, AS OPPOSED TO FREEING UP OUR

SALESPEOPLE'S TIME TO HAVE MORE TIME TO SPEND WITH CUSTOMERS, MORE TIME HELPING CUSTOMERS, MORE TIME EXPLAINING HOW CUSTOMERS CAN GET VALUE OUT OF THE CLOUD. AND I, AND I THINK SO THE NATURE OF EVERY JOB IS GOING TO CHANGE, BUT IT'S NOT.

THE JOBS ARE GOING AWAY. IT'S JUST THAT THE HIGH VALUE THINGS WE'RE GOING TO BE ABLE TO DO MORE OF. YEAH. WHEN I WAS LOOKING AT THE U.S. BUREAU OF LABOR STATISTICS, RIGHT, ABOUT TECH JOBS, AS YOU SAID, AND IT LOOKS LIKE THEY'RE OVER ADDING OVER 300,000 TECH JOBS AND GROWING AT TWO TIMES THE RATE OF OTHER FIELDS. SO TO YOUR POINT, LIKE, AND THEN ALSO I

DID, I DID DO A FACT CHECK ACROSS AMAZON. WE'RE ON TRACK TO HIRE OVER 11,000 SDE INTERNS IN EARLY CAREER. SO I KNOW YOU GET THAT QUESTION. YEAH, YEAH, IT'S PRETTY AWESOME. SO EXACTLY.

AMAZON IS HIRING 11000 NEW S3 INTERNS AND FULL TIME EMPLOYEES THIS YEAR LIKE THAT, THAT THAT IS NOT JOBS GOING AWAY, RIGHT?

THAT'S AN IMPORTANT AREA THAT WE'RE GOING TO CONTINUE TO INVEST IN. SO NOW YOU GET THE CHANCE AT YOUR AT YOUR SEAT TO

INVEST IN. SO NOW YOU GET THE CHANCE AT YOUR AT YOUR SEAT TO LOOK ACROSS ALL THINGS HAPPENING AT AMAZON AND CURIOUS, WHAT ARE YOU SEEING ACROSS THE COMPANY? BECAUSE WE'RE

OBVIOUSLY AN OPERATING COMPANY AND A TECH COMPANY AND HOW WE'RE USING AGENTS AND WHAT IT'S HOW IT'S HELPING AND CHANGING. AMAZON. YEAH, WELL, LOOK, THE FIRST ONE IS IN

CHANGING. AMAZON. YEAH, WELL, LOOK, THE FIRST ONE IS IN SOFTWARE DEVELOPMENT AND I WILL SAY LIKE AI AND AGENTCORE DEVELOPMENT HAS COMPLETELY TRANSFORMED WHAT IS POSSIBLE IN THE SOFTWARE DEVELOPMENT WORLD. IT REALLY IS JUST INCREDIBLE BOTH IN, IN CREATING SOFTWARE, IN OPERATING SOFTWARE AND KIND OF DOING THE ENTIRE SOFTWARE AND THINKING ABOUT SECURITY.

THAT ENTIRE SOFTWARE DEVELOPMENT LIFECYCLE HAS BEEN COMPLETELY CHANGED. AND, AND WE SEE TEAMS WHO ARE, YOU KNOW,

COMPLETELY CHANGED. AND, AND WE SEE TEAMS WHO ARE, YOU KNOW, PREVIOUSLY YOU WOULD HAVE, YOU'D HAVE A PRODUCT OUT THERE AND YOU'D GET FEATURE REQUESTS, YOU'D GET BUGS FILED AND THE TEAMS WOULD GO, YOU KNOW, IF THEY WERE REALLY ON TOP OF IT, MAYBE WITHIN A COUPLE OF WEEKS THEY WOULD GET A BUG FILED OUT.

I WAS TALKING TO THE TEAM THE OTHER DAY. THEY HAD A BUG REPORT, CAME IN VIA ONE OF THEIR SOCIAL CHANNELS. THEY

LOOKED AT IT, FIXED IT, AND GOT IT OUT INSIDE OF 20 MINUTES.

LIKE JUST LIKE THE THE LATENCY AT WHICH THE THINGS ARE CHANGING IS JUST INCREDIBLE. AND SO, YOU KNOW, I THINK THAT THAT IS UNBELIEVABLE HOW FAST YOU'RE ABLE TO INVENT AND HOW FAST YOU'RE ABLE TO GO BUILD THINGS. IN FACT, WE'RE SEEING, AND IT'S INTERESTING WE SAY ABOUT, YOU KNOW, IS AI TAKING AWAY JOBS? I ACTUALLY SEE THE EXACT INVERSE. IN FACT, WHEN I

AWAY JOBS? I ACTUALLY SEE THE EXACT INVERSE. IN FACT, WHEN I TALK TO COMPANIES HERE IN, IN THE BAY AREA, I TALK TO THE TEAMS AT AMAZON. THEY ACTUALLY FIND THAT THEY'RE ABLE TO ATTRACT STS. AND WHEN THE DEVELOPERS ARE COMING TO

ATTRACT STS. AND WHEN THE DEVELOPERS ARE COMING TO INTERVIEW FOR JOBS, THEY WANT TO KNOW, AM I GOING TO HAVE ACCESS TO THE ABSOLUTE LATEST DEVELOPMENT TOOLS? AM I GOING TO BE ABLE TO USE KIRO AND CLAUDE CODE? AND IN SOME PLACES THEY'RE SAYING LIKE, WHAT IS MY TOKEN BUDGET AS A DEVELOPER?

AND AM I GOING TO BE ABLE TO MOVE AT THE SPEED THAT I NEED?

IN FACT, AT AMAZON, WE TRY TO MAKE SURE THAT THOSE TOKEN BUDGETS ARE LARGELY UNLIMITED SO THAT OUR DEVELOPERS ARE UNBLOCKED BY TECHNOLOGY. BUT I THINK THAT THAT THAT DESIRE TO BE ABLE TO BUILD FAST IS, IS REALLY PRETTY AWESOME. YEAH.

WHEN I THINK ACROSS, YOU KNOW, WHETHER IT'S PRIME OR EVEN ONE OF THE THINGS I SAW WAS WE OVERNIGHT TOOK THE ENTIRE INTRANET, YOU KNOW, ALMOST A MILLION, OVER A MILLION EMPLOYEES. RIGHT? AND WE JUST TURNED IT INTO AN AUTHENTIC

EMPLOYEES. RIGHT? AND WE JUST TURNED IT INTO AN AUTHENTIC FIRST EXPERIENCE. YEP. AND IT TOOK OFF. AND PEOPLE ARE LIKE,

FIRST EXPERIENCE. YEP. AND IT TOOK OFF. AND PEOPLE ARE LIKE, SO HAPPY AND SO DELIGHTED. AND IT'S LIKE A SIMPLE THING, BUT IT CHANGES THE EMPLOYEE EXPERIENCE AND, YOU KNOW, THE TYPES OF SCALE. THAT'S RIGHT. VERY QUICKLY ON THAT FRONT. ALL

RIGHT. NOW, IN TERMS OF WHAT WE'VE BEEN BUILDING AND OBVIOUSLY WE'VE BEEN BUILDING WITH WORKING WITH THE GENETIC TECHNOLOGY FOR OVER A YEAR NOW. AND YOU GET TO ALSO SEE WHAT LIKE LOTS OF CUSTOMERS ARE DOING. SO YEAH, I FEEL LIKE WE KIND OF HAVE A FRONT ROW SEAT. SO I WANT TO SHARE WITH OTHERS LIKE WHAT LEARNINGS, MAYBE WHAT MISTAKES, WHAT, WHAT'S JUST EVOLVED. THAT'S JUST DIFFERENT NOW AS KIND OF AS THE YEARS

EVOLVED. THAT'S JUST DIFFERENT NOW AS KIND OF AS THE YEARS GONE ON. YEAH. LOOK, THAT'S, IT'S A GOOD IT'S A GOOD

GONE ON. YEAH. LOOK, THAT'S, IT'S A GOOD IT'S A GOOD QUESTION. AND, AND I'VE BEEN AT NOW AWS FOR, FOR ALMOST 20

QUESTION. AND, AND I'VE BEEN AT NOW AWS FOR, FOR ALMOST 20 YEARS. AND, AND I THINK THERE'S SOME SUPER INTERESTING

YEARS. AND, AND I THINK THERE'S SOME SUPER INTERESTING PARALLELS TO THE WORLD OF AI AND AGENTS TODAY FROM ACTUALLY WHEN WE STARTED IN AWS AND, AND SO IF YOU THINK BACK TO, TO WHEN THE CLOUD FIRST CAME AROUND AND WHEN AWS FIRST LAUNCHED, ONE OF THE INTERESTING PATTERNS THAT WE WOULD SEE FROM CUSTOMERS IS THEY WOULD TAKE THE EXACT SAME

THING THEY WERE DOING IN THEIR ON PREM DATA CENTER AND TRY TO DO THE EXACT SAME THING IN THE CLOUD. AND, YOU KNOW, WE'D GET QUESTIONS LIKE, HEY, ARE YOUR EC2 INSTANCES? DO THEY HAVE FIVE NINES OF AVAILABILITY? WE'RE LIKE, NO, YOU DON'T NEED TO WORRY ABOUT THAT. IF YOUR INSTANCE FAILS, YOU JUST LAUNCH ANOTHER ONE. YOU SCALE HORIZONTALLY, YOU THINK ABOUT

ANOTHER ONE. YOU SCALE HORIZONTALLY, YOU THINK ABOUT SERVERLESS, YOU THINK THERE'S A WHOLE BUNCH OF DIFFERENT THINGS AND PEOPLE KIND OF HAD TO, TO, TO CHANGE THEIR MENTALITY ABOUT HOW THEY AND, AND PEOPLE WOULD THINK ABOUT, ALL RIGHT, I GOT TO REALLY THINK ABOUT THE INFRASTRUCTURE I NEED FOR THIS PROJECT. AND WE WOULD TELL THEM, LOOK, JUST LAUNCH IT AND RUN IT

PROJECT. AND WE WOULD TELL THEM, LOOK, JUST LAUNCH IT AND RUN IT AND SEE IF IT WORKS. AND IF NOT, YOU SHUT IT DOWN. AND IN THAT MENTALITY HAD TO CHANGE ABOUT HOW YOU THINK ABOUT THINGS. AND,

AND IN SOME WAYS, YOU SEE THAT TODAY WITH HOW PEOPLE ARE THINKING ABOUT AI AND AGENTS THEY'RE TAKING, THEY'RE LIKE, OKAY, I HAVE THIS BUSINESS PROCESS. I'M GOING TO HAVE AGENTS DO THE EXACT SAME THING THAT THE HUMANS DO. LIKE I'M

JUST GOING TO GO REDO THE WORKFLOW AND, BUT HAVE AN AGENT DO IT INSTEAD. AND IT'S FINE. IT KIND OF WORKS IN THE SAME WAY THAT MOVING AN ON PREM THING INTO THE CLOUD WORKED, BUT IT DOESN'T GIVE YOU THAT TRANSFORMATIONAL CHANGE. AND SO

WHAT I REALLY SEE IS THAT WHEN TEAMS ARE THINKING DIFFERENTLY, WHEN WHEN BUSINESSES ARE THINKING ABOUT HOW DO THESE WORKFLOWS COMPLETELY CHANGE? HOW DOES THE, HOW DOES THE, THE WHOLE APPLICATION THAT I'VE BUILT CHANGE IF AGENTS ARE DOING IT, DOES THE THE DATA CHANGE, ARE THE ACCESS PATTERNS CHANGE? DOES THE UI AND THE INTERFACE CHANGE ALL OF THOSE

CHANGE? DOES THE UI AND THE INTERFACE CHANGE ALL OF THOSE THINGS? AND SO I THINK THAT IS ONE OF THE KEY THINGS THAT,

THINGS? AND SO I THINK THAT IS ONE OF THE KEY THINGS THAT, THAT THE LEARNINGS IS THAT WHEN THOSE CUSTOMERS ARE REALLY COMPLETELY CHANGING WHAT IS POSSIBLE, AND THEN THEY START TO REALLY ITERATE QUICKLY, AND THEN THEY START TO LEARN AND THEY START TO INVENT NEW PROCESSES. AND I THINK THAT'S WHERE THAT REAL OPPORTUNITY FOR NEW BUSINESSES, FOR, FOR CUSTOMERS, WHERE THEY'RE REINVENTING EVERY APPLICATION,

EVERY WORKFLOW OUT THERE, IT'S REALLY HAVING TO RE:INVENT THAT.

RIGHT? AND I SEE THAT AS WELL. LIKE IT'S COMMON TO SEE, AND MAYBE IT'S A GOOD FIRST STEP TO JUST INFUSE AGENTS INTO WHAT YOU'RE DOING. BUT ULTIMATELY, THAT'S NOT WHERE YOU GET THAT

YOU'RE DOING. BUT ULTIMATELY, THAT'S NOT WHERE YOU GET THAT 510 X. THAT'S RIGHT. AND WE'VE SEEN, WE'VE SEEN IT INSIDE OF

510 X. THAT'S RIGHT. AND WE'VE SEEN, WE'VE SEEN IT INSIDE OF AMAZON WHERE WE SEE SOME DEVELOPMENT TEAMS THAT ARE ARE, YOU KNOW, INCHING ALONG AND MAKING CHANGES. BUT, BUT WE SEE SOME THAT ARE TOTALLY TRANSFORMATIONAL. TAKE SOMEBODY

LIKE THE PRIME VIDEO TEAM AS AN EXAMPLE. THEY HAD A FINANCIAL SYSTEM THAT ALLOWED THEM TO, TO PAY THEIR VARIOUS PARTNERS WHEN ASSETS AND CREATIVE WAS USED. AND THEY HAD TO REWRITE THAT TO, TO, TO MODERNIZE IT. AND IT WAS A PROGRAM THAT WAS GOING TO TAKE TWO YEARS. AND IF THEY JUST KIND OF REDID IT AND THEY, THEY RETHOUGHT WHAT, WHAT WAS POSSIBLE. AND THEY SAID, HOW DO

I REMAKE THIS SYSTEM SO THAT IT'S BETTER FOR CUSTOMERS? IT'S

BETTER FOR US. IT ACTUALLY IS BETTER FOR OUR PARTNERS THAT GET PAID FASTER AND USING AGENTS. HOW DO I NOT THINK ABOUT JUST SITTING THERE AND REWRITING THE CODE, BUT HAVING AGENTS GO REWRITE THE CODE AND INSTEAD OF THIS TAKING TWO YEARS, IT TOOK CLOSER TO TWO QUARTERS. AND THEY DID IT WITH JUST A HANDFUL OF PEOPLE, AND THEY MADE SOMETHING THAT WAS MEANINGFULLY IMPACTFUL TO THEIR BUSINESS AND CHANGED HOW THAT

WHOLE ECOSYSTEM WORKED. AND SO YOU CAN BOTH DO THINGS FASTER, BUT YOU CAN ALSO KIND OF CHANGE THOSE BUSINESS PROCESSES FOR THE BETTER. ALL RIGHT. I WANT TO STAY ON THAT POINT. SO

THE BETTER. ALL RIGHT. I WANT TO STAY ON THAT POINT. SO

THERE'S A LOT OF HEADLINES. THERE'S ANALYST REPORTS RIGHT AROUND WHAT AGENTS MEAN FOR SAAS, B2B SAAS APPLICATIONS PARTICULARLY. AND ACTUALLY WE'VE SEEN MARKET VALUATIONS

PARTICULARLY. AND ACTUALLY WE'VE SEEN MARKET VALUATIONS CHANGE BASED ON SOME OF THOSE PROCLAMATIONS. SO YOU OBVIOUSLY HAVE A VERY UNIQUE PERSPECTIVE KNOWING THAT SO MANY OF THE SAAS APPLICATIONS RUN ON AWS. AND WE ALSO DELIVER OUR OWN SOLUTIONS TOO. AND SO WHAT DO YOU THINK? LIKE, WHERE ARE THE

SOLUTIONS TOO. AND SO WHAT DO YOU THINK? LIKE, WHERE ARE THE HEADLINES, RIGHT? WHERE ARE THEY NOT? RIGHT? YEAH. WELL,

HEADLINES, RIGHT? WHERE ARE THEY NOT? RIGHT? YEAH. WELL,

FIRST OF ALL, SAAS APOCALYPSE IS A FUN WORD. SO I GET THAT PEOPLE LIKE THAT WORD, BUT I THINK IT PROBABLY IS A LITTLE BIT OVERBLOWN, HONESTLY. AND WHAT I MEAN IS, I DO THINK THAT ALMOST EVERY SINGLE ONE OF THOSE SAAS APPLICATIONS IS GOING TO BE REWRITTEN FOR THE AI AND AGENTCORE WORLD. THAT'S

ABSOLUTELY TRUE. BUT THE INCUMBENT PROVIDERS TODAY HAVE SUCH A HUGE ADVANTAGE. THEY REALLY DO. THEY HAVE DEEP DOMAIN EXPERTISE. IF YOU TALK TO THE FOLKS AT WORKDAY, THEY

DOMAIN EXPERTISE. IF YOU TALK TO THE FOLKS AT WORKDAY, THEY DIDN'T JUST LIKE TOSS OUT AN HR APPLICATION AND THEN HOPE IT GOT TRACTION, RIGHT? THEY DEEPLY UNDERSTAND WHAT ARE THOSE WORKFLOWS? WHAT ARE THE THINGS THAT TALENT AGENTS OR

THOSE WORKFLOWS? WHAT ARE THE THINGS THAT TALENT AGENTS OR TALENT GROUPS INSIDE OF COMPANIES ARE TRYING TO ACCOMPLISH? AND, AND THEY'VE BUILT A BUNCH OF THAT KNOWLEDGE

ACCOMPLISH? AND, AND THEY'VE BUILT A BUNCH OF THAT KNOWLEDGE OVER TIME. IF YOU THINK ABOUT WHAT GOES INTO REALLY

OVER TIME. IF YOU THINK ABOUT WHAT GOES INTO REALLY UNDERSTANDING INVENTORY MANAGEMENT IN A, IN A MANUFACTURING SETTING AND HOW ALL THE SUPPLY CHAINS HOOKED TOGETHER AND WHAT THE VARIOUS CODES MEAN AND, AND HOW YOU THINK ABOUT DEMAND PLAN. AND WHAT A LOT OF THAT IS, IS, IS DEEPLY INGRAINED KNOWLEDGE INSIDE OF THESE COMPANIES. SO

THEY HAVE AN INCUMBENT ADVANTAGE AND THEY, THEY HAVE A LARGE CUSTOMER SET WITH ALL OF THEIR DATA. NOW, IF ALL OF THOSE COMPANIES STICK THEIR HEAD IN THE SAND AND DON'T GO INNOVATE, I 100% AGREE THEY'RE GOING TO BE LIKE, THEY'RE GOING TO BE PASSED BY AND SOMEONE ELSE IS GOING TO BUILD SOMETHING NEW. BUT THE GOOD NEWS IS, IS. AND SO IF THAT

SOMETHING NEW. BUT THE GOOD NEWS IS, IS. AND SO IF THAT HAPPENS, YES, THAT IS THEIR VALUATIONS SHOULD GO DOWN, BUT THEY HAVE A REALLY BIG COMPETITIVE ADVANTAGE TO ACTUALLY EXPAND WHERE THEY ARE. AND I THINK IF YOU LOOK AT SOME OF THE LEADING COMPANIES, TAKE SOMEBODY LIKE A SALESFORCE, WHERE I THINK YOU SAW A COUPLE OF WEEKS AGO, THEY ANNOUNCED A HEADLESS VERSION OF THEIR OFFERING. IT'S PRETTY AWESOME.

THEY, THEY REALIZED THAT IN AN AGENTIC WORLD, IT'S NOT THE UI THAT'S DIFFERENTIATING. IT'S THE WORKFLOWS, IT'S THE DATA

THAT'S DIFFERENTIATING. IT'S THE WORKFLOWS, IT'S THE DATA BEHIND IT. AND THEY'VE BUILT A PRODUCT THAT'S PURPOSE MADE FOR

BEHIND IT. AND THEY'VE BUILT A PRODUCT THAT'S PURPOSE MADE FOR THE AGENTIC WORLD, WHERE THEY CAN ACTUALLY DO MORE IN THAT AND ACTUALLY MAKE THEMSELVES MORE VALUABLE TO CUSTOMERS IN THAT WORLD. AND THAT'S A GREAT EXAMPLE OF HOW THE INCUMBENTS

THAT WORLD. AND THAT'S A GREAT EXAMPLE OF HOW THE INCUMBENTS DON'T HAVE TO BE LEGACY. LIKE THEY CAN ACTUALLY LEAN FORWARD AND BE THE INNOVATORS IN THAT SPACE. AND I THINK THAT'S AND IT'S A HUGE OPPORTUNITY. AGREED. AND GOOD TO SEE THEM MOVING FAST AND ADAPTING IN THAT WAY. ALL RIGHT, NOW LET'S GET INTO SOME OF THE ANNOUNCEMENTS WE'RE GOING TO TALK ABOUT TODAY. THE

FIRST ONE IS SOMETHING THAT, HONESTLY, I'VE LITERALLY NEVER SEEN THIS MUCH LIKE EXCITEMENT AND ENERGY FROM THE EARLY ADOPTERS. AND THAT'S OUR NEW AMAZON QUICK DESKTOP EXPERIENCE

ADOPTERS. AND THAT'S OUR NEW AMAZON QUICK DESKTOP EXPERIENCE THAT WILL BE AVAILABLE IN PREVIEW TODAY. SO VERY EXCITED ABOUT THAT. NO, MATT. I KNOW YOU'VE BEEN USING IT TO YOU'VE

ABOUT THAT. NO, MATT. I KNOW YOU'VE BEEN USING IT TO YOU'VE BEEN ONE OF OUR EARLY ADOPTERS, SO YOU HAVE FIRST HAND EXPERIENCE. BUT LIKE WHAT, WHAT MAKES AMAZON QUICK THIS NEW

EXPERIENCE. BUT LIKE WHAT, WHAT MAKES AMAZON QUICK THIS NEW EXPERIENCE SUCH A GAME CHANGER IN YOUR VIEW? YEAH, IT'S, YOU KNOW, LIKE WHEN I TALK TO A LOT OF, I GET TO SPEAK TO A LOT OF CEOS AND LEADERS OF COMPANIES. AND WHAT THEY OFTEN TELL ME IS, IS THEY LOVE HOW AI IS, IS REALLY TRANSFORMING WHAT THEY DO IN THE SOFTWARE DEVELOPMENT SIDE. AND THEY WANT TO GET AI

IN THE HANDS OF EVERY SINGLE ONE OF THEIR EMPLOYEES, AND THEY WANT TO FIGURE OUT HOW THEIR EMPLOYEES CAN, CAN UNBLOCK THEMSELVES TO GO BUILD SMALL AGENTS TO HELP THEM WITH, WITH EVERYTHING THAT THEY'RE DOING IN THEIR DAILY LIVES. AND

QUICK IS EXACTLY THIS. AND FRANKLY, I'VE BEEN USING, LIKE YOU SAID, THE DESKTOP APPLICATION FOR THE LAST COUPLE OF WEEKS. AND I WILL TELL YOU, IT IS A COMPLETE GAME CHANGER.

OF WEEKS. AND I WILL TELL YOU, IT IS A COMPLETE GAME CHANGER.

IT IS BY FAR THE MOST EFFECTIVE TOOL. I'VE USED A LOT OF AI PRODUCTIVITY TOOLS AND TESTED THEM. THIS ONE IS BY FAR THE BIGGEST GAME CHANGER FOR ME PERSONALLY, AND IT'S KIND OF A IF YOU THINK ABOUT LIKE WHAT WE'VE DONE WITH QUICK IS COMBINE ALL OF YOUR SOURCES OF DATA INSIDE OF THE ENTERPRISE.

BUT THEN WE ALSO SAW, AND THIS IS A COUPLE OF MONTHS AGO, YOU SAW WHEN OPENCLAW CAME OUT, THE POWER OF HAVING ACCESS TO A LOCAL DESKTOP AND BEING ABLE TO OPERATE WITH YOUR LOCAL FILES AND YOUR LOCAL EMAIL AND YOUR LOCAL SLACK. AND, AND I THINK WHAT WE'VE BUT, BUT PEOPLE ARE WORRIED ABOUT SECURITY AND APPROPRIATELY SO. AND I THINK WHAT WE'RE DOING HERE IS

APPROPRIATELY SO. AND I THINK WHAT WE'RE DOING HERE IS COMBINING A BUNCH OF THOSE THINGS TOGETHER WITH QUICK TO GIVE YOU THE BEST OF ALL OF THOSE WORLDS AND, AND A REALLY ENTERPRISE BATTLE TESTED, SECURE SOLUTION THAT I THINK IS GOING TO BE GAME CHANGING FOR MANY OF OUR CUSTOMERS. AND

THEY'LL REALLY WANT TO LIKE SPOIL SOME OF THE NEWS THAT'S COMING UP. SO I'LL LEAVE SOME OF THAT FOR THEM. BUT, BUT IT'S

COMING UP. SO I'LL LEAVE SOME OF THAT FOR THEM. BUT, BUT IT'S SOMETHING THAT I AM REALLY EXCITED ABOUT AND I GET A TON OF VALUE OUT OF. YES, ABSOLUTELY AUTHENTIC ENTHUSIASM ACROSS EVERY ROLE THAT'S WORKED ON IT. SO ON THAT NOTE, WE'RE GOING TO SHIFT TO TALK MORE ABOUT AMAZON QUICK AND SHOW IT.

SO THANK YOU, MATT, FOR YOUR INSIGHTS AND WE'LL SEE YOU AGAIN IN A LITTLE BIT. AWESOME. THANKS. THANKS, EVERYONE. ALL

RIGHT. NOW OUR NEXT GUEST HAS BEEN HELPING US FIND WAYS TO RE:INVENT DAY TO DAY PRODUCTIVITY THROUGH AGENTS. SO

TO COME TELL US MORE, PLEASE WELCOME JIGAR THAKKAR, THE VICE PRESIDENT OF AMAZON QUICK. [MUSIC]

[MUSIC] THANK YOU JULIA, IT'S GREAT TO BE HERE. THE WAY WE WORK IS NOT WORKING. EVERY DAY YOU LOSE

BE HERE. THE WAY WE WORK IS NOT WORKING. EVERY DAY YOU LOSE HOURS TO WORK THAT ACTUALLY DOES NOT NEED YOU THERE.

SEARCHING THE SUMMARIZING THE CONTEXT. SWITCHING AMAZON QUICK IS BUILT TO GIVE YOU ALL THAT TIME BACK. TODAY WE ARE LAUNCHING NEW TECHNOLOGY THAT WILL CHANGE HOW WORK GETS DONE.

YOUR LOCAL FILES, CALENDAR, EMAIL, OTHER APPS ALL COMING TOGETHER WITH QUICK AND THE ABILITY TO CREATE INTELLIGENT DOCUMENTS THAT CONNECT WITH LIVE DATA, UPDATE AUTOMATICALLY AND SERVE AS INTERACTIVE DASHBOARDS FOR ANY BUSINESS FUNCTION, WHETHER IT'S A SALES LEADER'S PIPELINE REVIEW,

PULLING REAL TIME SALESFORCE DATA, OR FINANCE TEAM'S MONTHLY CLOSE PAGE AGGREGATING ERP, SSL, AND OTHER INTERNAL SYSTEMS. SET IT UP IN MINUTES, AND BY END OF THE DAY, YOU'LL WONDER HOW YOU EVER WORKED WITHOUT IT. SAY YOU WANT TO SET UP A MEETING WITH YOUR COLLEAGUE ON A NEW PRODUCT LAUNCH. NORMALLY, THERE'S A FEW MESSAGES BACK AND FORTH ON SLACK TO CHECK THEIR SCHEDULE,

THEN OVER TO OUTLOOK TO SEND THEM THE INVITE. QUICK HANDLES

ALL OF THAT WITH A SINGLE PROMPT, QUICK KNEW THE PROJECT, FIGURED OUT THE TIME ZONE, CROSS CHECK THE CALENDARS, SEND THE INVITE, AND PINGED HIM ON SLACK. NO TAB SWITCHING, NO BACK AND FORTH. SO HOW DID QUICK KNOW ALL OF THAT? THIS IS

THE KNOWLEDGE GRAPH IN ACTION. QUICK CONNECTS TO YOUR SYSTEMS. YOU ALREADY USE YOUR EMAIL, SLACK, YOUR CRM CALENDAR, LOCAL DOCUMENTS AND FILES. IT PULLS KNOWLEDGE FROM ALL OF THEM AND BUILDS A LIVING MAP OF YOUR WORK. QUICK CONNECTS THE DOTS BETWEEN PEOPLE, PROJECTS, DECISIONS, AND ACTIONS. QUICK

KNOWS YOU WHEREVER YOUR WORK HAPPENS. QUICK KNOWS WHAT'S RELEVANT. IT BRINGS THE MOST IMPORTANT ITEMS FROM ACROSS MY

RELEVANT. IT BRINGS THE MOST IMPORTANT ITEMS FROM ACROSS MY CHANNELS TO MY ATTENTION. IT HAS HIGHLIGHTED THAT ONE OF MY PRIORITY ITEMS TODAY IS PREPARING FOR A CUSTOMER MEETING I HAVE THIS AFTERNOON. QUICK HELPS ME WITH THE PREP AS WELL. QUICK PERFORMS DEEP RESEARCH ON THE COMPANY AND THE

WELL. QUICK PERFORMS DEEP RESEARCH ON THE COMPANY AND THE INDUSTRY. IT PULLS CUSTOMER EXAMPLES FROM OUR INTERNAL

INDUSTRY. IT PULLS CUSTOMER EXAMPLES FROM OUR INTERNAL SYSTEMS, GRAPHS, OUR CURRENT ROADMAP, PRODUCT ROADMAP FROM A FILE ON MY MACHINE AND LAYERS IN THE BRIEFING FROM THE ACCOUNT TEAM, THE EMAILS AND THE SLACK THREADS. USING THIS

KNOWLEDGE, IT CREATES A PRESENTATION I CAN USE IN MY CUSTOMER MEETING. HOURS OF WORK DONE IN MINUTES WITH QUICK. WE

CUSTOMER MEETING. HOURS OF WORK DONE IN MINUTES WITH QUICK. WE

OFTEN NEED DIFFERENT ASSETS FOR DIFFERENT TASKS AND QUICK CAN HELP WITH ALL OF IT. SAY WE NEED THIS AS A DOCUMENT. OR AN

EMAIL THAT SUMMARIZES THE BRIEF TO THE ACCOUNT TEAM. OR A

SPREADSHEET. QUICK AND BUILD IT. EVERYTHING YOU'VE SEEN SO FAR IS ABOUT MY DAY, BUT I DON'T WORK ALONE. TEAMS I WORK WITH HAVE A CRITICAL PROCESSES SPREAD ACROSS SILOED SYSTEMS, AND USUALLY THOSE 1 OR 2 PEOPLE WHO REALLY KNOW HOW THE PROCESS WORKS QUICK CAN HELP YOU HERE TOO, WITH A NEW CAPABILITY THAT ENABLES TEAMS TO CREATE DEDICATED COLLABORATION SPACES.

FOR EXAMPLE, MY FINANCE TEAM WAS TRACKING CONTRACT REVIEWS ACROSS EMAIL THREADS OR SHARED DRIVE AND APPROVAL SYSTEM.

NOTHING CONNECTED. THEY CAN NOW USE QUICK TO BUILD A SINGLE WORKSPACE WHERE THE CONTRACT, THE SUPPORTING DOCUMENTS FROM ONEDRIVE AND THE APPROVAL STATUS ALL LIVE SIDE BY SIDE.

WHAT USED TO REQUIRE HOPPING BETWEEN MANY SYSTEMS NOW HAPPENS IN ONE PERSISTENT VIEW THAT STAYS CURRENT, AND THEY'RE ABLE TO SHARE A READ ONLY VIEW WITH THEIR STAKEHOLDERS. TO

SELF-SERVE, THEY CAN SUBMIT NEW CONTRACTS AND CHECK ON STATUS OF SUBMISSIONS. NO MORE CHASING PEOPLE DOWN FOR UPDATES. THIS

OF SUBMISSIONS. NO MORE CHASING PEOPLE DOWN FOR UPDATES. THIS

TOOK MINUTES TO BUILD AND QUICK. LET'S TAKE A STEP BACK. YOU

SEEN QUICK SCHEDULE A MEETING FROM A SINGLE PROMPT, PREPARED A CUSTOMER BRIEFING ACROSS SIX DIFFERENT SYSTEMS, AND GENERATE ARTIFACTS IN MINUTES. THAT'S PERSONAL PRODUCTIVITY. YOU HAVE

SEEN QUICK BRING TOGETHER SILOED SYSTEMS INTO A SINGLE WORKSPACE THAT KEEPS AN ENTIRE TEAM ON THE SAME PAGE. THAT'S

TEAM PRODUCTIVITY. AND WHEN EVERYONE ACROSS AN ORGANIZATION IS WORKING THIS WAY, THAT'S ENTERPRISE PRODUCTIVITY. SO

THAT'S QUICK. MY TEAM AND I ARE VERY EXCITED TO SEE WHAT WILL YOU DO WITH IT. THANK YOU, THANK YOU. JIGAR. THANK YOU.

THANKS FOR THE DEMO. APPRECIATE IT. I HOPE WE GOT A SENSE OF HOW IT WORKS. NOW, OBVIOUSLY, WE'RE WORKING IN THE PRODUCTIVITY SPACE FOR A WHILE WITH AI. I'VE BEEN REALLY HELPFUL IN A MORE REACTIVE WAY, BUT WE'RE TURNING THE CORNER TO SOMETHING DIFFERENT. SO TELL ME ABOUT WHAT'S DRIVING THAT SHIFT.

SOMETHING DIFFERENT. SO TELL ME ABOUT WHAT'S DRIVING THAT SHIFT.

SO, JULIA, THERE'S BEEN AN INFLECTION POINT OVER THE LAST FEW YEARS. THERE HAVE BEEN THESE SILOED BOTS WHERE THEY'RE

FEW YEARS. THERE HAVE BEEN THESE SILOED BOTS WHERE THEY'RE OPERATING ON FRAGMENTED OLD WAYS OF DOING THINGS AND OLD APPS, AND THAT DOESN'T WORK. SO WHAT WE DID WAS BUILD QUICK FROM THE GROUND UP. IT KNOWS YOU. IT KNOWS THE FULL CONTEXT OF THE PEOPLE YOU WORK WITH. SO YOU DON'T HAVE TO GO TO EVERY APPLICATION. ALL THAT CONTEXT COME TO YOU. AND NOW YOU TALKED

APPLICATION. ALL THAT CONTEXT COME TO YOU. AND NOW YOU TALKED ABOUT THAT IN THE VERY LIKE PERSONALIZED EXPERIENCE THAT KNOWS YOU LIKE HOW, WHAT IS THE CONTEXT? TELL ME A LITTLE BIT MORE ABOUT HOW THAT WORKS. SO EVERY TIME YOU USE QUICK, IT LEARNS FROM YOU. IT IS COLLECTING THE DOCUMENTS, YOU DEAL WITH THE PROJECT DEADLINES YOU HAVE, THE PEOPLE YOU MUST INTERACT WITH, AND THE ESCALATIONS FROM A CUSTOMER

THAT JUST SHOWED UP. WHAT'S HAPPENING URGENTLY IN AN EMAIL AND SLACK. IT HAS ALL THIS INFORMATION AND THAT PROVIDES

AND SLACK. IT HAS ALL THIS INFORMATION AND THAT PROVIDES THE CONTEXT IT NEEDS TO GIVE YOU VERY RELEVANT ANSWERS. GOT

IT. ALL RIGHT. WHAT I HAVE TO, YOU KNOW, FOR ALL THE CIOS OR OTHER FOLKS LISTENING, WHAT ABOUT THE CONTROLS, ACCESS CONTROLS, IDENTITY MANAGEMENT, PRIVACY, ALL OF THAT, RIGHT? IF

HAS IT HAS ABILITY TO CONNECT WITH ALL THOSE, HOW DO THEY TRUST THAT TO WORK? WELL, YEAH. SO WE HAVE 20 YEARS OF HERITAGE OF AWS WITH THE STANDARDS OF QUALITY, PERFORMANCE AND.

COMPLIANCE, SECURITY AND PRIVACY OF ALL THE USERS, ALL OF THAT ENTIRE STACK THAT AMAZON AWS IS BUILT ON IS WHAT QUICKSIGHT STANDS FOR. GOT IT. SO IT'S BRINGING ALL OF THAT KIND OF THE ROBUSTNESS OF THE AWS PLATFORM AND SECURITY KIND OF THE ROBUSTNESS OF THE AWS PLATFORM AND SECURITY KIND OF THE ROBUSTNESS OF THE AWS PLATFORM AND SECURITY CONTROLS INTO HOW QUICK IS IMPLEMENTED, WHICH IS VERY IMPORTANT. NOW, CURIOUS WHAT OBVIOUSLY, I KNOW INSIDE THE

IMPORTANT. NOW, CURIOUS WHAT OBVIOUSLY, I KNOW INSIDE THE COMPANY IS VERY EXCITED ABOUT INTERNAL, BUT WHAT ARE YOU HEARING FROM OUR CUSTOMERS WHO ARE USING AMAZON QUICK? WE HAVE

SO MANY CUSTOMERS WHO ARE GIVING US FEEDBACK, AND IT'S BEEN REALLY AMAZING. FROM BMW OR 3M OR MONDELEZ AND ALLIANZ AND SO MANY OTHERS. AND OVER THE LAST FEW MONTHS, WHAT WE'RE HEARING IS HOW THEY ARE CUTTING DOWN PRODUCTION TIME FOR SO MANY OF THESE PROCESSES BY ALMOST 80%. IN SOME EXAMPLES, WE ARE HEARING HOW THEY CUT DOWN THE TIME IT TAKES TO

PROCESS CUSTOMER ISSUES MORE THAN 50%. SO THERE ARE SO MANY OF THESE ANECDOTES AND EXAMPLES WE HEAR. AND ONE OF MY FAVORITE ONE IS WHEN ONE OF OUR CUSTOMERS STARTED OUR DESKTOP APP, THEY SAID, YOU KNOW, I'VE BEEN WAITING FOR SOMETHING LIKE THIS AND THIS JUST FEELS MAGICAL, RIGHT? THAT'S ALWAYS

THE BEST WORD, RIGHT? WHEN TECHNOLOGY IS GREAT, YOU KNOW, IT HAS THAT MAGICAL FEEL. WELL, HEY, THANK YOU, JIGAR, FOR SHOWING US WHAT QUICK LOOKS LIKE AND GIVING A SENSE OF KIND OF HOW IT WORKS IN THE BACKDROP AS WELL. I THINK, AGAIN, THE BEST THING TO DO IS TRY IT. I HAVE TO SAY, TRYING TO DESCRIBE IT IS HARD, BUT USING IT IS HAS THAT MAGICAL FEEL. SO THANK YOU

SO MUCH FOR JOINING US AND SHOWING US ABOUT QUICK. THANK

YOU. TAKE CARE. ALL RIGHT. NOW, AS WE HAVE WORKED WITH AGENTS, WE BECOME MORE CONVINCED THAT IT HAS THE CAPABILITY TO TRANSFORM, OBVIOUSLY, INDIVIDUAL PRODUCTIVITY, BUT ACTUALLY ENTIRE BUSINESS FUNCTIONS. SO OUR NEXT GUEST IS A LEADER WHO HAS BEEN AT THE VERY FOREFRONT OF INVENTING AND OPERATING ACROSS SEVERAL BUSINESSES AT AMAZON FOR OVER

20 YEARS. SO TO SHARE HOW WE'RE APPLYING AGENTS TO NEW BUSINESS

20 YEARS. SO TO SHARE HOW WE'RE APPLYING AGENTS TO NEW BUSINESS AREAS, PLEASE WELCOME COLLEEN AUBREY.

[APPLAUSE] WELCOME. GOOD MORNING. GOOD

MORNING. THANKS FOR JOINING. YEAH. OF COURSE. ALL RIGHT.

WE'VE GOT A WE'RE WARMING UP HERE. ALL RIGHT. NOW I JUST WANT TO START WITH, YOU KNOW, YOU'VE BEEN WORKED ACROSS FOR 20 YEARS, THE RETAIL BUSINESS FOR A LONG TIME. AND YOU'RE ONE OF THE FOUNDERS OF AMAZON ADVERTISING BUSINESS. AND NOW

JOINING AWS, LEADING OUR APPLIED AI SOLUTIONS AREA. SO I

FIRST WANT TO START WITH WHAT ARE YOU AND YOUR TEAM DO? WHAT

IS THIS AREA ABOUT? YEAH. SO I'VE HAD THE GREAT PRIVILEGE OF WORKING WITH MANY OF OUR CONSUMER BUSINESSES. AND REALLY

IN THAT PROCESS, LEARNED A LOT ABOUT HOW WE RUN BUSINESSES AT SCALE AT AMAZON AND HOW DO WE GO THROUGH THOSE DIFFERENT PHASES OF DEVELOPMENT, FROM AN EARLY IDEA TO FINDING FIT, TO ACTUALLY OPERATING AT THIS, YOU KNOW, AT THE SCALE OF, OF HUNDREDS OF MILLIONS OF CUSTOMERS AND BILLIONS OF DOLLARS. AND SO THAT EXPERIENCE REALLY LED ME TO AWS TWO YEARS

DOLLARS. AND SO THAT EXPERIENCE REALLY LED ME TO AWS TWO YEARS AGO, JOINED THE TEAM AFTER WORKING ON THE ADS BUSINESS FOR A LONG TIME. AND FOR ME, THERE WAS THIS OPPORTUNITY TO TAKE WHAT WE'VE LEARNED IN OUR BUSINESS. AND IN MANY CASES, WE SORT OF OUTGROW OFF THE SHELF APPLICATIONS, AND WE END UP

BUILDING OUR OWN APPLICATIONS TO RUN OUR BUSINESS, USUALLY AROUND SCALE OR COMPLEXITY, PACE OF INNOVATION. AND SO IT'S REALLY FOR ME, LIKE WE'VE LEARNED A LOT DOING THAT. AND

SURELY THERE'S AN OPPORTUNITY FOR US TO TAKE THAT LEARNING, TAKE THOSE CAPABILITIES AND PUT THEM IN THE HANDS OF AWS CUSTOMERS. AND WE HAVE THIS INCREDIBLE SORT OF COLLISION OF

CUSTOMERS. AND WE HAVE THIS INCREDIBLE SORT OF COLLISION OF OPPORTUNITIES WITH AI AND THIS NEW SORT OF TOOL IN THE TOOLBOX TO THINK ABOUT LIKE, WHAT? HOW WOULD WE WORK NOW THAT WE HAVE THIS NEW CAPABILITIES? AND SO THAT LED TO APPLIED AI SOLUTIONS NOW, AND I KNOW NOT JUST YOU, BUT MANY OF YOUR

LEADERS ACTUALLY CAME FROM THE OPERATING SIDE OF AMAZON AS WELL, KIND OF BRINGING IN THAT DOMAIN EXPERTISE OF ACROSS HOW AMAZON WORKS, RIGHT? YEAH. AND SO IT WAS IMPORTANT FOR ME, LIKE, YOU KNOW, I'M SURE MANY OF YOU HAVE SEEN THIS AS WELL.

IT'S OFTEN THE MIX OF CAPABILITIES YOU HAVE IN THE ORGANIZATION THAT BRINGS FRESH IDEAS. AND SO ONE OF THE IMPORTANT FACTORS WITH ME FOR ME WAS LIKE BUILDING A LEADERSHIP TEAM THAT HAVE BEEN IN THE BUSINESS OF BEING HANDS ON, RUNNING AT SCALE, DELIVERING FOR CUSTOMERS EVERY DAY, MANAGING THE COMPLEXITY OF DOING THAT AND THE, THE EMERGING SORT OF ADAPTABILITY THAT YOU NEED TO, TO MAKE THAT

HAPPEN. AND AS PART OF THAT, YOU KNOW, AND MY EXPERIENCE AND

HAPPEN. AND AS PART OF THAT, YOU KNOW, AND MY EXPERIENCE AND MANY OF THESE LEADERS EXPERIENCE AT AMAZON, WE'VE HAD TO BUILD OUR OWN APPLICATIONS TO RUN. AND SO FOR ME, THIS MIX OF PEOPLE IN THE ORGANIZATION IS ABOUT IT'S NOT ABOUT SAAS FOR SAAS AT STAKE. IT'S ABOUT, YOU KNOW, INVENTING APPLICATIONS THAT WORK IN THE BUSINESS AND BRINGING THAT EXPERIENCE TO LIFE, WHICH I THINK IS AN IMPORTANT,

IMPORTANT THING. WE'LL DIG IN MORE DEEPLY. BUT YOUR TEAM IS

IMPORTANT THING. WE'LL DIG IN MORE DEEPLY. BUT YOUR TEAM IS ALSO RESPONSIBLE FOR AMAZON CONNECT, RIGHT, WHICH IS OUR SOLUTION FOR CUSTOMER EXPERIENCE AND CONTACT CENTER.

AND SO THOSE OF YOU NOT FAMILIAR WITH AMAZON CONNECT, IT'S A LEADING ENTERPRISE CUSTOMER EXPERIENCE APPLICATION, AND IT'S REACHED OVER $1 BILLION IN REVENUE LAST YEAR.

BUT I THINK FOR MAYBE MOST IMPORTANT FOR TODAY'S CONVERSATION IS YOU ARE ACTIVELY TAKING THAT WHAT IS MAYBE HAD BEEN A TRADITIONAL SAAS APPLICATION AND YOU'RE MAKING IT AN AGENT FIRST AND AGENTIC EXPERIENCE. AND SO, YOU KNOW, AS MATT AND I TALKED ABOUT, THIS IS WHAT ALL SAAS NEEDS TO DO. SO HOW ARE YOU DOING IT? WHAT DOES IT LOOK LIKE FROM THE INSIDE? YEAH. SO LUCKY FOR ME WHEN I JOINED AWS,

ACTUALLY, YOU KNOW, ANDY AND PASQUALE HAD ALREADY DONE STARTED DOWN THIS PATH OF TAKING WHAT WE HAD BUILT FOR OUR OWN STORES, CUSTOMER SERVICE TEAM AND BRINGING THAT TO LIFE IN AMAZON CONNECT. SO LAST YEAR WE DID 20 MILLION INTERACTIONS A DAY. WE DID A 12 BILLION OF AI MINUTES AND CONVERSATIONS LAST YEAR ALONE. AND SO THAT PRODUCTS IN ITS

NINTH YEAR, IN MARCH OF LAST YEAR, WE INTRODUCED WHAT WE THINK OF AS THE NEXT GENERATION OF CONNECT. AND THE REASON WHY WE THINK OF IT AS NEXT GENERATION IS WE HAVE INTRODUCED AI ACROSS THE ENTIRE CUSTOMER JOURNEY, VOICE OR DIGITAL CHANNELS INTO THE HUMAN EXPERIENCE, LIKE ASSISTING

AGENTS AS THEY'RE WORKING WITH CUSTOMERS INTO TRANSCRIPTION, SENTIMENT ANALYSIS, INTO THE ANALYTICS AND INTO OUTBOUND COMMUNICATION. AND SO THE FOR ME, THE KEY HERE IS THAT IF YOU,

COMMUNICATION. AND SO THE FOR ME, THE KEY HERE IS THAT IF YOU, IF YOU LIKE, PUT AI IN A BOX AND IF YOU LIKE, CONSTRAIN IT IN THAT WAY, YOU'RE REALLY NOT LIKELY TO REALIZE THE POTENTIAL.

AND IT'S REALLY WHEN YOU CAN CARRY CONTEXT ACROSS A JOURNEY.

AND WE START THINKING ABOUT NOW ABOUT THE HORIZONTAL JOURNEY OF A CUSTOMER THROUGH, AS THEY WORK WITH THE ORGANIZATION THAT THE POWER BECOMES, IN MY OPINION, MORE REAL AND MORE TRANSFORMATIVE. AND SO HERE WE SORT OF LAUNCHED CONNECT WITH

TRANSFORMATIVE. AND SO HERE WE SORT OF LAUNCHED CONNECT WITH UNLIMITED AI. AND, YOU KNOW, I THINK IT'S SORT OF IT'S A

UNLIMITED AI. AND, YOU KNOW, I THINK IT'S SORT OF IT'S A JOURNEY, BUT I'M REALLY PLEASED ABOUT THE WAY WE'RE REALLY SORT OF PUTTING AGENTIC AND AI CONTEXT ACROSS THE WHOLE EXPERIENCE INTO REALLY THE TEAMS THAT ARE COMING BACK AND RETHINKING IT. AND I LOVE THAT YOU TAKE THE WHOLE JOURNEY,

RETHINKING IT. AND I LOVE THAT YOU TAKE THE WHOLE JOURNEY, RIGHT? NOT JUST PARTS OF IT AND RETHINK OF WHAT'S POSSIBLE NOW

RIGHT? NOT JUST PARTS OF IT AND RETHINK OF WHAT'S POSSIBLE NOW WITH AGENTS IN THAT EXPERIENCE. NOW WE'RE TAKING THAT AGENT FIRST APPROACH AND MARRYING IT WITH AMAZON'S OPERATING AND DOMAIN EXPERIENCE TO BUILD MORE AGENTIC SOLUTIONS. SO I'D LOVE FOR YOU TO TALK ABOUT WHAT WE'RE ANNOUNCING TODAY. YEAH,

IT'S SORT OF A BIG DAY FOR, FOR MY TEAM AND FOR ME, LIKE WE'VE BEEN TOILING AWAY FOR A COUPLE OF YEARS AGO, REALLY CHALLENGING OURSELVES TO RETHINK. AND SO TODAY WE HAVE A FEW NEW PRODUCTS TO SHARE WITH YOU. AND WHERE WE'RE GOING IS ACTUALLY, WE ARE GOING TO EXPAND THE AMAZON CONNECT NAME TO BE A FAMILY OF PRODUCTS. AND SO IT'S SUPER EXCITING THAT THE

BIRTH OF A NEW FAMILY. AND SO WE ARE UNVEILING THREE NEW AGENTCORE SOLUTIONS AMAZON CONNECT DECISIONS, AMAZON CONNECT TALENT AND AMAZON CONNECT HEALTH. AND THE PRODUCT THAT WE'VE COME TO KNOW AND LOVE IS AMAZON. AMAZON CONNECT

WILL BE AMAZON CONNECT CUSTOMER. AND SO THIS IS OUR, YOU KNOW, I GUESS FOR ME, AMAZON CONNECT STARTS TO STAND FOR AGENTIC BUSINESS SOLUTIONS AND BRINGING ALL THAT DOMAIN EXPERTISE TOGETHER WITH THE AGENT FIRST. NOW LET'S JUST START FOR A SECOND BEFORE WE JUMP INTO EACH ONE OF THOSE. BUT WHAT MAKES THESE ENERGETIC SOLUTION VERSUS JUST KIND OF AI POWERED? YEAH.

YOU KNOW, I THINK MATT TALKED A LITTLE BIT ABOUT THIS WHEN WE THOUGHT ABOUT DEVELOPING THESE PRODUCTS. THE QUESTION IS LIKE, NOW THAT YOU WE CAN SEE THE FUTURE OF WHAT AGENTIC CAPABILITIES CAN DO, HOW DO YOU THINK ABOUT HOW COMPANIES WILL WORK? AND AT THE HEART OF IT, WE GOT TO THIS IDEA OF WE NEED

WORK? AND AT THE HEART OF IT, WE GOT TO THIS IDEA OF WE NEED TO BUILD AGENTIC TEAMMATES, AND NO ONE NEEDS A DIFFICULT TEAMMATE. THAT'S NOT GREAT. PLENTY OF THOSE. YEAH. SO WE

TEAMMATE. THAT'S NOT GREAT. PLENTY OF THOSE. YEAH. SO WE

DON'T NEED TO DO THAT. SO WHERE WE NEED TO GO IS REALLY I NEED A TEAMMATE, WHICH IS EASY TO WORK WITH, INTUITIVE. IT'S

TRUSTWORTHY AND AGENTIC TEAM THAT IS ALWAYS LEARNING. AND I

NEED TO BE ABLE TO TAKE THIS AGENTIC CAPABILITY AND GET THE TRANSFORMATION IN MY BUSINESS, THE REINVENTION OF HOW WE WORK.

BUT WITHOUT THE CHANGE MANAGEMENT, NO ONE NEEDS TO GO ON A 2 OR 3 YEAR CHANGE MANAGEMENT SORT OF PROCESS. AND

SO WE REALLY ARE CHALLENGING OURSELVES TO PUT AGENTIC CAPABILITIES TO WORK IN A WAY THAT DELIVERS THAT ORGANIZATION'S NEW WAYS OF WORKING, BUT ALSO IN A VERY INTUITIVE AND EASY WAY THAT I DON'T HAVE TO REALLY LEARN SOMETHING DIFFERENT. AND WE HAVE DEVELOPED A NEW DEVICE

SOMETHING DIFFERENT. AND WE HAVE DEVELOPED A NEW DEVICE DESIGN PHILOSOPHY THAT CAME WITH THAT. WHAT WE REALIZED IS WE DUG INTO THIS IS THAT GREAT AI WITH A UNDERWHELMING USER EXPERIENCE IS PROBABLY NOT GOING TO BE TRANSFORMATIVE THAT WE REALLY NEEDED TO ADDRESS BOTH. AND SO WE CAME UP WITH THIS, THIS SORT OF PHILOSOPHY, WHICH WE CALL MORPHISM. AND I

THINK IN THE PAST, IN DESIGN, IN DESIGN, YOU REALLY WENT WITH SKEUOMORPHIC SKEUOMORPHISM, LIKE WITH APPLE, WITH THE LEADERS HERE, WHERE YOU ACTUALLY LOOKED AT THE PHYSICS OF OBJECTS AND TRANSLATING THAT TO THE DIGITAL ENVIRONMENT FROM A DESK TO A DESKTOP, FILES TO FOLDERS, THOSE SORTS OF THINGS.

WHAT WE'RE FOCUSED ON WITH HUGH MORPHISM IS WHAT IS THE DYNAMICS OF HUMAN INTERACTION? IF WE'RE BUILDING PRODUCTS THAT ARE AT THE HEART OF WHICH IS AN AGENTIC TEAMMATE, THEN HOW SHOULD THOSE TEAMMATES INTERACT WITH YOU? AND SO IT'S A JOURNEY.

YOU KNOW, WE'RE GETTING STARTED, BUT THIS HAS REALLY BEEN A KEY PART OF HOW WE THOUGHT ABOUT THESE PRODUCTS. SO HERE KIND OF A MENTAL MODEL OF THIS IS WHAT MAKES IT AGENTIC FIRST, IT'S LIKE A TEAMMATE, RIGHT? THAT'S A DIFFERENT WAY TO THINK ABOUT IT. AND THEN YOU LITERALLY HAVE COME UP WITH ANOTHER DESIGN

IT. AND THEN YOU LITERALLY HAVE COME UP WITH ANOTHER DESIGN APPROACH FOR DOING THESE AS WELL. YEAH, I WOULD SAY IT'S WORK IN PROGRESS. WE'RE MAKING GOOD PROGRESS AND YOU'LL SEE SOME OF IT TODAY. BUT THIS IS LIKE A JOURNEY AND WE'VE GOT A LOT TO UNPACK. AND LIKE EVERY WEEK, YOU KNOW, HECTOR AND HIS TEAM ARE LIKE EXPLORING NEW INTERACTIONS. AND WE'RE SORT OF PUSHING OURSELVES TO THINK OF LIKE, IS THAT REALLY, IS THAT

HOW IT HAPPENS? IS THAT AWKWARD? IS THAT WEIRD? DO I TRUST THAT?

HOW DO I THINK ABOUT HOW NATURAL THAT IS? AND SO IT'S, IT'S SOMETHING THAT WE'RE WORKING THROUGH, WELL, INTERESTING AND EXCITED TO WATCH IT HAPPEN. BUT LET'S GET INTO A SPECIFIC EXAMPLE. AND WE'RE GOING TO START WITH AN AREA THAT AMAZON IS QUITE WELL KNOWN FOR, WHICH IS RAPID DECISION MAKING, BUT ALSO PARTICULARLY IN THE AREA OF SUPPLY CHAIN AND LOGISTICS, OBVIOUSLY FROM OUR RETAIL STORE AND YOUR EXPERIENCE AND THE RETAIL SIDE, YOU'VE SEEN QUITE

A BIT OF THAT EVOLUTION FROM THE INSIDE. SO I WANT TO START WITH WHAT IS IT AROUND AMAZON'S EXPERTISE THAT WE'RE BRINGING INTO THIS DOMAIN? YEAH. SO LET ME START WITH YOU. SOMETHING WE

TALKED ABOUT. WE'VE TALKED ABOUT A LOT AT AMAZON FOR A LONG TIME. BUT SPEED MATTERS IN BUSINESS AND SPECIFICALLY HIGH

LONG TIME. BUT SPEED MATTERS IN BUSINESS AND SPECIFICALLY HIGH QUALITY BUT TIMELY AND FAST DECISION MAKING IS KEY TO, YOU KNOW, CONTINUALLY TO INNOVATE RE:INVENT AND TO DELIVER FOR CUSTOMERS. AND SO THIS IS SORT OF AT THE HEART OF, YOU KNOW,

CUSTOMERS. AND SO THIS IS SORT OF AT THE HEART OF, YOU KNOW, HEART OF THE PRODUCT HERE AND WHERE WE KNOW THERE'S ONE AREA THAT WE DO THIS DAILY, AND IT'S COMPLICATED AND IT'S SOMETHING WE SPEND A LOT OF TIME ON IS AROUND MANAGING DEMAND AND SUPPLY PLANNING. AND SO WE HAVE DECIDED TO START THERE. WE'VE

SUPPLY PLANNING. AND SO WE HAVE DECIDED TO START THERE. WE'VE

BUILT A PRODUCT WHICH WE HAVE TWO TEAMMATES HERE. ONE IS A DEMAND SIDE PLANNER AND ONE IS A SUPPLY SIDE PLANNER. THEY SIT

SIDE BY SIDE. AND THIS IS NOT ABOUT DATA PROCESSING. IT'S NOT

ABOUT DELIVERING YOU ANOTHER PRETTY DASHBOARD. IT'S REALLY

ABOUT GETTING THAT HIGH QUALITY DECISIONS AT THE SPEED OF TODAY'S BUSINESS, MOVING PLANNERS FROM REACTIVE TO STRATEGIC DECISION MAKING, GETTING TO THE POINT WHERE THEY'RE ACTUALLY MANAGING THE BUSINESS VERSUS REACTING TO THE ESCALATIONS AND THE EXTERNAL CONDITIONS. YEAH. ALL RIGHT.

I'M GOING TO INVITE OLIVIA TO COME OUT HERE IN A SECOND TO SHOW US WHAT AMAZON CONNECT DECISIONS LOOKS LIKE. BUT

BEFORE THAT, WHAT IS IT LIKE? WHAT ABOUT AMAZON'S DOMAIN EXPERTISE IN THIS AREA SPECIFICALLY THAT'S BROUGHT INTO THIS EXPERIENCE? YEAH. SO DECISIONS AS SPEED IS FUNDAMENTAL TO OUR STORES BUSINESS. AND YOU KNOW, WE'VE BEEN WORKING ON THIS FOR 30 YEARS, BUILDING THE CAPABILITIES TO, YOU KNOW, SOURCE, RECEIVE, MANAGE AND

DELIVER SORT OF 400 MILLION SKUS AROUND THE WORLD. AND WE

STARTED DOWN THAT PATH WITH LIKE TWO DAY DELIVERY, THEN ONE DAY DELIVERY AND SAME DAY DELIVERY. AND NOW, YOU KNOW, WE'RE WORKING ON 15 MINUTES. AND SO THIS SORT OF CONSTANT BUILDING OF THE EXPERTISE AND THIS SORT OF WEAVING THROUGH, AS ANDY TALKS ABOUT IN HIS SHAREHOLDER LETTER, LIKE NOT THE STRAIGHT LINE OF LIKE LEARNING THROUGH THIS IS REALLY, I THINK HELPED INFORM THIS PRODUCT. AND THERE'S A FEW

THINGS THAT, YOU KNOW, WE'RE REALLY SORT OF STOOD OUT TO ME IN, IN 2013, WE COME TO HOLIDAY SEASON AND WE CAN'T MEET DELIVERY PROMISES TO CUSTOMERS. YOU KNOW, THIS IS CATASTROPHIC FOR US. THE ROOT CAUSE, LAST MILE CAPABILITY AND THE

FOR US. THE ROOT CAUSE, LAST MILE CAPABILITY AND THE CAPACITY THAT WE HAVE THERE. AND SO THIS LEADS US TO BUILDING OUR LAST MILE NETWORK. AND TODAY YOU SEE THAT, YOU KNOW, INTO RURAL AREAS AS WELL. IN 2016, WE HIT ANOTHER CONSTRAINT. IT'S THE MIDDLE MILE DISTRIBUTION. WE CAN'T GET

CONSTRAINT. IT'S THE MIDDLE MILE DISTRIBUTION. WE CAN'T GET PRODUCTS INTO OUR DISTRIBUTION CENTERS FAST ENOUGH IN ORDER TO GET THEM OUT THE OTHER SIDE INTO LAST MILE NETWORK TO GET THEM TO A CUSTOMER'S DOORSTEP. AND SO WE BUILD THAT CAPABILITY.

AND ALL ALONG THE WAY, WE HAVE BEEN BUILDING OUR OWN FOUNDATIONAL MODELS TO ACTUALLY DRIVE THIS DECISION MAKING, TO EXTEND FROM SOURCING TO A CUSTOMER'S DOORSTEP. AND THIS

FOUNDATIONAL MODEL IS ACTUALLY AT THE HEART OF CONNECT DECISIONS. AMAZING. THAT'S A LOT OF EXPERTISE AND EXPERIENCE

DECISIONS. AMAZING. THAT'S A LOT OF EXPERTISE AND EXPERIENCE TO BE STARTING IN THERE. SO, OLIVIA, WHY DON'T YOU SHOW US WHAT IT LOOKS LIKE? YES. THANK YOU. I SO I'M A SUPPLY CHAIN PLANNER AND I WAS JUST HANDED ONE OF OUR HARDEST CHALLENGES.

I NEED TO PREPARE FOR A NEW PRODUCT LAUNCH WITH NO SALES HISTORY. THE QUESTION IS HOW MANY UNITS, WHERE AND WHEN. LET

HISTORY. THE QUESTION IS HOW MANY UNITS, WHERE AND WHEN. LET

ME SHOW YOU HOW I CAN TACKLE THIS WITH AMAZON CONNECT DECISIONS. TRADITIONALLY, I WOULD HAVE TO BOUNCE BETWEEN

DECISIONS. TRADITIONALLY, I WOULD HAVE TO BOUNCE BETWEEN MULTIPLE SYSTEMS, MULTIPLE SPREADSHEETS, HOLDING ALL THE CONNECTIONS IN MY HEAD. THIS IS WHAT MOST PLANNERS LIVE IN TODAY. LET'S SEE HOW AMAZON CONNECT DECISIONS CAN HELP. I

TODAY. LET'S SEE HOW AMAZON CONNECT DECISIONS CAN HELP. I

ASK IT TO BUILD A DEMAND PLAN FOR THE NEW PRODUCTS. A LINE OF FITNESS TRACKERS, DECISIONS, FINDS COMPARABLE PRODUCTS IN OUR CATALOG AND DOES SOMETHING TRADITIONAL PLANNING SYSTEMS CAN'T. IT PULLS IN THE SALES TEAM'S OWN FORECAST FOR THE NEW

CAN'T. IT PULLS IN THE SALES TEAM'S OWN FORECAST FOR THE NEW PRODUCT LINE. IT COMBINES THAT BOTTOMS UP SALES INTELLIGENCE

PRODUCT LINE. IT COMBINES THAT BOTTOMS UP SALES INTELLIGENCE WITH AMAZON'S FORECASTING MODELS, BUILT BY THE TEAM THAT MANAGES DEMAND ACROSS 400 MILLION SKUS. IN THE TIME IT TAKES TO GET A COFFEE. I HAVE A DEMAND PLAN THAT PREVIOUSLY

WOULD HAVE TAKEN ME WEEKS. I CAN NOW MAKE ADJUSTMENTS BASED ON MY EXPERIENCE FROM LAUNCHING SIMILAR PRODUCTS. ONE OF THE THINGS I'VE SEEN WITH OTHER PRODUCTS IS THAT DEMAND CAN BE DIFFERENT. IN THE FIRST WEEKS IMMEDIATELY FOLLOWING THE

DIFFERENT. IN THE FIRST WEEKS IMMEDIATELY FOLLOWING THE LAUNCH, ESPECIALLY WHEN THEIR CUSTOMER INCENTIVES. LET ME

MAKE THAT UPDATE. AT THIS POINT, DECISIONS DETECTS THAT THERE'S BEEN A MANUAL EDIT AND ASKS ME FOR AN EXPLANATION TO BETTER UNDERSTAND THE REASON BEHIND THE CHANGE. WITH A PROPER UNDERSTANDING OF THE CHANGE, IT ASKS IF I'D LIKE TO SEE THE CHANGES APPLIED TO THE OTHER SKUS IN THE PLAN, SO WITH A

SINGLE CLICK, I CAN UPDATE THE PLAN AND PUBLISH IT. AND WITH

THAT, THE DEMAND PLAN IS ALREADY FLOWING INTO SUPPLY DECISIONS DOWNSTREAM. LET'S JUMP FORWARD A FEW WEEKS. THE

DECISIONS DOWNSTREAM. LET'S JUMP FORWARD A FEW WEEKS. THE

TRACKERS HAVE LAUNCHED AND THE DEMAND PLAN IS IN MOTION. IN

TRADITIONAL SUPPLY CHAINS, THIS CAN MEAN DATABASE SYSTEMS GENERATING THOUSANDS OF EXCEPTIONS AND ALERTS EVERY DAY.

PLANNERS SPEND MORE TIME TRIAGING NOISE THAN SOLVING REAL PROBLEMS, FIGURING OUT WHICH ALERTS ACTUALLY MATTER IS A FULL TIME JOB WITH AMAZON CONNECT DECISIONS, IT'S DIFFERENT. IT'S AGENTS HAVE BEEN MONITORING INVENTORY,

DIFFERENT. IT'S AGENTS HAVE BEEN MONITORING INVENTORY, SUPPLIER PERFORMANCE AND ACTUAL DEMAND AGAINST FORECASTS.

INSTEAD OF THOUSANDS OF ALERTS. I SEE THREE PRIORITIZED EXCEPTIONS. THE MOST CRITICAL A KEY SUPPLIER IS TRENDING FOR

EXCEPTIONS. THE MOST CRITICAL A KEY SUPPLIER IS TRENDING FOR DAYS BEHIND WHICH WILL CAUSE A STOCKOUT AT TWO DISTRIBUTION CENTERS WITHIN TEN DAYS. DECISIONS HAS ALREADY TRACED THE ROOT CAUSE AND FLAGGED TWO OTHER SUPPLIERS SHOWING EARLY

SIGNS OF THE SAME PATTERN. IT HAS SURFACED INSIGHT THAT WOULD TAKE ANALYSTS DAYS TO FIND BEFORE IT BECOMES A CRISIS.

AMAZON CONNECT DECISIONS PRESENTS TWO OPTIONS, WITH CLEAR TRADE OFFS ONE OPTIMIZED FOR SPEED, ONE FOR COST. I PICK

THE COST OPTION EVEN THOUGH THE SYSTEM FLAGS THE SAFETY STOCK WARNING. AND JUST LIKE WITH THE DEMAND PLAN, DECISIONS ASKS WHY.

WARNING. AND JUST LIKE WITH THE DEMAND PLAN, DECISIONS ASKS WHY.

I SHARE THAT ATLANTA IS GOING DOWN FOR MAINTENANCE SO THAT INVENTORY WOULD BE SITTING IDLE. ANYWAY, THE SYSTEM SUCCESSFULLY CREATES THE TRANSFER ORDER AND RECOMMENDS I CREATE A NEW RULE TO RESOLVE SIMILAR ISSUES AUTOMATICALLY IN THE FUTURE.

DECISIONS CAPTURES WHAT YOUR BEST PEOPLE KNOW. APPLIES

AMAZON'S 30 YEARS OF AGILE DECISIONING EXPERIENCE AND HELPS THE ENTIRE TEAM MAKE BETTER DECISIONS EVERY DAY.

PLAN, DECIDE, ACT, LEARN. THAT'S AMAZON CONNECT DECISIONS.

[APPLAUSE] THANKS, OLIVIA. NOW, WATCHING

THAT, I HAVE TO SAY, YOU SAW HOW THE AGENT KIND OF SHOWED UP IN DIFFERENT WAYS. IT FELT VERY SEAMLESS AND FLUID, AND I WANT IT LIKE THAT GOES BACK TO THE NEW DESIGN EXPERIENCE. IT'S

INTERESTING NOW THAT I SAW IT, KIND OF THE THOUGHTS ON THAT.

YEAH. SO, YOU KNOW, YOU CAN SEE US HERE TRYING TO UNPACK THIS HOMOMORPHIC EXPERIENCE IN ACTION. THE LEARNING, THE ITERATION, THE, THE INTERACTION BETWEEN THE TOOL, THE, THE TEAMMATE AND THE PERSON. SO WE'RE REALLY, REALLY TRYING TO PUSH THE BOUNDARIES OF LIKE, THIS IS NOT ANOTHER TOOL. THIS

IS AN AGENTIC TEAMMATE. IT BECOMES PART OF THE ORGANIZATION. IT COLLABORATES WITH PEOPLE TODAY, TODAY. AND

ORGANIZATION. IT COLLABORATES WITH PEOPLE TODAY, TODAY. AND

IT'S BEEN EXCITING FOR US. WELLS, VEHICLE ELECTRONICS AND TVS. MOTORS HAVE BEEN BETTER PARTNERS AND REALLY BRINGING THE PRODUCT ACTUALLY INTO MEETINGS AND INTO DISCUSSIONS.

AND IT'S SORT OF BEEN AN INTERESTING FEEDBACK LOOP FOR US. AND ONE WE'LL KEEP GOING AFTER. YEAH, ABOUT. ALL RIGHT,

US. AND ONE WE'LL KEEP GOING AFTER. YEAH, ABOUT. ALL RIGHT,

NOW WE'RE GOING TO GO FROM DECISION MAKING. I WANT TO GO TO OUR NEXT LESSON, WHICH IS AMAZON CONNECT TALENT. NOW,

THIS SOLUTION IS FOCUSED ON THE AREA OF HIGH VOLUME HIRING, WHICH WE'LL SPEND MORE TIME ON. BUT START WITH WHAT EXPERIENCE DOES AMAZON HAVE TO BRING TO THIS DOMAIN? YEAH. AGAIN, YOU

KNOW, INSPIRED BY OUR STORES BUSINESS, WE HIRE ABOUT 250,000 PEOPLE IN THE US FOR PART TIME AND FULL TIME ROLES EVERY WEEK.

AND THIS IS, YOU KNOW, WHAT WE MEAN WHEN WE SAY HIGH VOLUME HIRING, WHERE ORGANIZATIONS, COMPANIES NEED TO SCALE UP RAPIDLY. AND, YOU KNOW, EVERY UNFILLED ROLE IS A CHALLENGE.

RAPIDLY. AND, YOU KNOW, EVERY UNFILLED ROLE IS A CHALLENGE.

IT COSTS THE BUSINESS, IT COSTS, YOU KNOW, DEMAND AND MOMENTUM, REVENUE AND CUSTOMER EXPERIENCE. AND SO THESE ARE, YOU KNOW, EXPENSIVE NEGATIVE CONSEQUENCES OF THIS. AND SO, YOU KNOW, YOU CAN SEE THIS PLAY OUT IN THE RETAIL INDUSTRY, HOSPITALITY, ENTERTAINMENT, CUSTOMER SUPPORT, LOGISTICS, THESE TYPES OF AREAS.

AND FOR US INTERNALLY, YOU KNOW, AMAZON, WE OUTGREW OUR OFF THE SHELF SOLUTIONS. AND IT SORT OF LED TO A MULTI-YEAR EFFORT TO

SHELF SOLUTIONS. AND IT SORT OF LED TO A MULTI-YEAR EFFORT TO BUILD THE PRODUCTS AND ALSO THE SCIENCE THAT WE NEEDED TO DO A BETTER JOB OF MATCHING THE PEAKS OF OUR BUSINESS WITH ACTUALLY HIRING GOOD QUALITY PEOPLE. AND SO PART OF THAT WAS SORT OF IMPROVING THE CANDIDATE EXPERIENCE THAT THAT CAN BE CHALLENGING. SO WE REALLY SPENT A LOT OF TIME THERE DECREASING

CHALLENGING. SO WE REALLY SPENT A LOT OF TIME THERE DECREASING THE HIRING CYCLE TIMES AND INCREASING SORT OF RECRUITER CAPACITY. AND SO, YOU KNOW, ONE OF THE THINGS THAT WE DID IN

CAPACITY. AND SO, YOU KNOW, ONE OF THE THINGS THAT WE DID IN THIS, WE DEVELOPED THE AI TO REALLY HELP WITH THE TRANSLATION OF FROM A JOB DESCRIPTION TO THE SKILLS REQUIRED FOR THE ROLE FOR THIS, FROM THE SKILLS TO AN INTERVIEW.

AND WE'RE SORT OF USING THAT AT THE HEART OF CONNECT TALENT, THAT'S 250,000 PEOPLE HIRED. THAT'S THAT'S A LOT. BUT I WANT TO START WITH THE HIRING MANAGER EXPERIENCE. SO HOW DID YOU THINK ABOUT THAT? YEAH. SO I THINK WE REALLY WERE LOOKING AT, WELL, HOW DO YOU GET THE RECRUITER PARTICULARLY INTO THE LIKE SPENDING THEIR TIME THINKING ABOUT WHAT IS THE

DEMANDS OF THE BUSINESS? HOW DO I THINK ABOUT THE SKILLS THAT I NEED TO ACQUIRE HERE? AND THEN FOCUSING ON LIKE, WHERE CAN I GET THOSE, THOSE SKILLS AND WHO ARE THE RIGHT CANDIDATES THAT ACTUALLY FIT THAT PROFILE? AND SO WE'VE GOT THE AI DOING THAT WORK OF THE TRANSLATION, JOB DESCRIPTION TO SKILLS, SKILLS TO INTERVIEW FORMAT. AND OF COURSE, THE RECRUITER STAYS IN CONTROL. THEY'RE ABLE TO LIKE EDIT, ADJUST, INTERJECT,

CONTROL. THEY'RE ABLE TO LIKE EDIT, ADJUST, INTERJECT, REFRAME AT ANY TIME. BUT HERE, YOU KNOW, YOU HAVE THE AI DOING A LOT OF THAT LEGWORK. AND THEN AGAIN, MOVING IN ACTUALLY TO THE INTERVIEWING. AND SO A CONSTRAINT FOR IN HIGH VOLUME

THE INTERVIEWING. AND SO A CONSTRAINT FOR IN HIGH VOLUME HIRING IS OFTEN LIKE HAVING INTERVIEWERS IS SCHEDULING TIME.

IT'S LIKE THAT SORT OF TAKES A LOT OF LEAD TIME, A LOT OF LOGISTICS, AND WE CAN PUT AI TO WORK. AND THE GENETIC TEAM MATE HERE IS TAKING CARE OF THE INTERVIEWING. ALL RIGHT. WE

HAVE OLIVIA COME BACK AND SHOW IT IN A MOMENT. BUT I WANT TO GO THEN TO FROM THE HIRING EXPERIENCE TO THE CANDIDATE EXPERIENCE AND KIND OF WHAT WAS YOUR MENTAL MODEL AROUND CREATING THAT? YEAH, WELL, WE REALLY FOCUS FOCUSED IS HOW DO

CREATING THAT? YEAH, WELL, WE REALLY FOCUS FOCUSED IS HOW DO WE GIVE CANDIDATES MORE FLEXIBILITY AND MAKE THAT EASIER FOR THEM TO GO AFTER NEW OPPORTUNITIES WHERE THEY DON'T HAVE TO TAKE TIME OFF FROM THEIR CURRENT ROLE? YOU DON'T

HAVE TO LIKE, TAKE TIME OFF FROM YOUR CURRENT WORK TO GET YOUR NEW WORK. YOU DON'T HAVE TO LIKE TRADE OFF WITH YOUR OTHER RESPONSIBILITIES IN LIFE. LIFE IS BUSY. YOU DON'T HAVE TO CRAM IT INTO LUNCH. YOU CAN YOU CAN DO IT AT A TIME THAT WORKS FOR YOU. THE OTHER PART IS ACTUALLY CREATING A CONSISTENT

FOR YOU. THE OTHER PART IS ACTUALLY CREATING A CONSISTENT INTERVIEW EXPERIENCE FOCUSED ON SKILLS AND, AND AN ABILITY FOR CANADA TO SHARE THEIR EXPERIENCE AND THEIR CAPABILITIES IN THAT INTERVIEW IN AN EFFECTIVE WAY, AND REALLY NOT OTHER FACTORS. AND REALLY GETTING TO THE, TO THE CORE OF THE SKILLS THAT SOMEONE BRINGS TO THE TABLE. GOT IT. ALL RIGHT.

WELL, OLIVIA, WHY DON'T YOU SHOW US WHAT IT LOOKS LIKE?

THANK YOU. I'M A RECRUITER FOR A LARGE RETAILER, AND I'M HIRING FOR A SEASONAL RETAIL SALES ASSOCIATES AT MULTIPLE LOCATIONS. THE JOB DESCRIPTION IS WHAT YOU WOULD EXPECT.

LOCATIONS. THE JOB DESCRIPTION IS WHAT YOU WOULD EXPECT.

RESPONSIBILITIES, QUALIFICATIONS, WHAT WE OFFER.

IT'S PRETTY STANDARD. I'VE LOADED THE JOB INTO TALENT. SO

LET'S SEE HOW WE GET STARTED. THE SCIENCE BEHIND THE APPLICATION IS IMPRESSIVE. WE'VE DIRECTED AGENTS TO REVIEW THE JOB DESCRIPTION, IDENTIFY COMPETENCIES, CREATE INTERVIEW QUESTIONS, AND BUILD AN ASSESSMENT RUBRIC FOR THIS ROLE.

TALENT HAS COMPLETED A REVIEW AND GENERATED A FULL PLAN. I

CAN INSPECT EVERY PART, MAKING CHANGES AND TWEAKS TO ENSURE IT FITS MY NEEDS. NOW THAT WE'VE GOT THIS SET UP, I CAN GET IT POSTED AND START INTERVIEWING. TALENT. LET'S CANDIDATES

INTERVIEW ON THEIR OWN TIMELINE IN THEIR OWN ENVIRONMENT. NO

SCHEDULING BOTTLENECKS, NO PRESSURE TO PERFORM IN A NARROW WINDOW. CANDIDATES GET A CONSISTENT EXPERIENCE

WINDOW. CANDIDATES GET A CONSISTENT EXPERIENCE REGARDLESS OF WHEN OR WHERE THEY INTERVIEW. AND BECAUSE

THERE'S NO SCHEDULING FRICTION, WE'RE NOT LOSING GREAT CANDIDATES WHO CAN'T MAKE A TUESDAY AT 2 P.M. SO LET'S SEE WHAT THE CANDIDATE EXPERIENCE LOOKS LIKE. HI THERE. THANKS

FOR JOINING ME TODAY. I'LL BE CONDUCTING A PHONE SCREEN INTERVIEW FOR THE SEASONAL RETAIL SALES ASSOCIATE POSITION.

LET ME START WITH MY FIRST QUESTION. TELL ME ABOUT A TIME WHEN YOU HELPED A CUSTOMER WHO HAD DIFFICULTY EXPLAINING WHAT THEY WERE LOOKING FOR. HOW DID YOU FIGURE OUT WHAT THEY NEEDED?

SURE, YEAH. THERE WAS A TIME WHEN A CUSTOMER CAME IN LOOKING FOR A GIFT, BUT THEY REALLY HAD NO IDEA WHAT THEY WANTED TO GET.

THEY SEEMED PRETTY OVERWHELMED, SO I ACTUALLY HELPED THEM FIND THE RIGHT GIFT. THAT'S HELPFUL. SOUNDS LIKE YOU TOOK THE TIME TO WORK THROUGH IT WITH THEM. CAN YOU WALK ME THROUGH WHAT YOU ACTUALLY DID TO FIGURE OUT WHAT GIFT WOULD WORK FOR THEM?

YEAH, I STARTED BY ASKING A FEW SIMPLE QUESTIONS LIKE. SO WHAT

USED TO TAKE WEEKS OF PHONE SCREENS CAN NOW BE DONE IN DAYS.

IN EVERY SINGLE INTERVIEW WITH STRUCTURED, CONSISTENT, AND ALIGNED TO THE EVALUATION PLAN. I'M NOT SPENDING MY TIME ON LOGISTICS ANYMORE. I'M SPENDING IT ON THE DECISION THAT

LOGISTICS ANYMORE. I'M SPENDING IT ON THE DECISION THAT ACTUALLY MATTERS. WHO TO HIRE. SO IT'S BEEN A COUPLE OF DAYS

ACTUALLY MATTERS. WHO TO HIRE. SO IT'S BEEN A COUPLE OF DAYS IN, INTERVIEWS ARE DONE. WE'VE COMPLETED 80 INTERVIEWS IN DAYS VERSUS WHAT WOULD HAVE TAKEN ME WEEKS PREVIOUSLY. LET'S ASSESS

THE CANDIDATES. AMAZON CONNECT TALENT HAS ASSESSED EACH CANDIDATE AGAINST THE EVALUATION PLAN WE CREATED EARLIER. IT GIVES ME STANDARDIZED DATA THAT I CAN

EARLIER. IT GIVES ME STANDARDIZED DATA THAT I CAN USE TO MAKE A DECISION. IT'S PREP THE DATA FOR ME, BUT IT'S NOT DECIDING WHO TO HIRE. THAT'S UP TO ME. TALENT

ANONYMIZES CANDIDATES HELPING TO REDUCE HUMAN PRECONCEPTIONS THAT COME WITH SEEING CANDIDATE DEMOGRAPHICS AND PERSONALLY IDENTIFIABLE INFORMATION. FOR THIS FIRST CANDIDATE, I CAN SEE

IDENTIFIABLE INFORMATION. FOR THIS FIRST CANDIDATE, I CAN SEE HOW THEY PERFORMED AGAINST THE COMPETENCIES. WE DEFINED THEIR TOP STRENGTHS AND GROWTH AREAS. I'M EVALUATING THEM BASED ON JOB RELATED PERFORMANCE AND NOT GUT FEEL OR PERSONAL AFFINITY.

I CAN ALSO GET A DETAILED VIEW BY GOING RIGHT INTO THE INTERVIEW TRANSCRIPTS TO SEE HOW TALENT ARRIVED AT ITS SCORING, AND WHERE THE GAPS WERE. IN THE END, THE DECISION IS MINE, ONE I CAN NOW MAKE WITH STANDARDIZED DATA. TALENT

TAKES AMAZON'S DECADES OF HIRING EXPERTISE AND PUTS IT TO WORK FOR EVERY COMPANY. IT REMOVES THE TOIL AND GIVES BACK TO RECRUITERS AND CANDIDATES. WHAT MATTERS MOST TIME?

CONSISTENCY AND THE CONFIDENCE THAT A QUALIFIED CANDIDATE GOT THE JOB. [APPLAUSE]

THE JOB. [APPLAUSE] THANKS, OLIVIA. JUST COME BACK TO WHAT YOU SAID. I FEEL LIKE

THANKS, OLIVIA. JUST COME BACK TO WHAT YOU SAID. I FEEL LIKE YOU SEE THAT LIKE THE CHANGE IN THE CANDIDATE EXPERIENCE, LIKE THE FLEXIBILITY THEY HAVE, BUT ALSO JUST GETTING THAT LIKE CLEAN, FAIR SHOT, RIGHT? IT'S REALLY A GAME CHANGER AND HOW THAT WORKS. EXCITED TO SEE HOW THAT'S GOING TO AFFECT HIRING.

THAT WORKS. EXCITED TO SEE HOW THAT'S GOING TO AFFECT HIRING.

ALL RIGHT. NOW WE'RE GOING TO MOVE ON TO OUR FINAL AREA, WHICH IS AMAZON CONNECT HEALTH. AND AND I'M GOING TO JUST START WITH OFF THE TOP. LIKE WHY IS AMAZON QUALIFIED TO BE IN THIS AREA?

YOU KNOW, ACTUALLY AMAZON'S BUILDING TECHNOLOGY FOR THE HEALTHCARE SECTOR FOR YEARS. WE HAVE

AMAZON PHARMACY AND OUR PRIMARY CARE SERVICE, ONE MEDICAL. AND

THIS, OUR OWN EXPERIENCE IN DELIVERING HEALTHCARE IS WHAT WE'VE TRIED TO BRING TO LIFE IN AMAZON CONNECT HEALTH. AND THE

OTHER GREAT BENEFIT WE HAVE IS WE ACTUALLY WORK WITH A GOOD NUMBER OF AWS CUSTOMERS IN THE HEALTHCARE SEGMENT, AND THEY'VE REALLY HELPED US LEARN AND BECOME INFORMED ABOUT THE REQUIREMENTS THEY HAVE FOR WORKING IN THAT SECTOR, REGULATORY AND, AND PRIVACY, AND REALLY EDUCATED US ON WHAT DOES IT LOOK LIKE TO HAVE STANDARDIZED HEALTHCARE FORMATS FOR IMAGING, CLINICAL NOTES, OMICS DATA AND SCRIBING? AND SO

SORT OF, YOU KNOW, OUR OWN INTERNAL TEAMS HAVE BEEN GREAT EDUCATORS FOR US, BUT ALSO OUR AWS CUSTOMERS. MAKES SENSE. ALL

RIGHT. NOW WITH AMAZON CONNECT HEALTH, YOU'RE LOOKING ACROSS BOTH THE PATIENT, BUT ALSO THE PROVIDER EXPERIENCE, WHICH IS A LITTLE BIT OF A DIFFERENT TAKE ON IT. SO INTERESTED TO HEAR ABOUT THAT. YEAH, PROBABLY, YOU KNOW, INSPIRED A LITTLE BIT BY

ABOUT THAT. YEAH, PROBABLY, YOU KNOW, INSPIRED A LITTLE BIT BY OUR CONNECT CUSTOMER EXPERIENCE. YOU KNOW, WE LOOKED AT THE JOURNEY END TO END FROM A PATIENT WANTING TO SCHEDULE AN APPOINTMENT AT A LOCATION, CONVENIENCE THEM WITH A PROVIDER THAT MEETS THEIR NEEDS AT A TIME THAT WORKS FOR THEM WITH VERIFICATION, UNDERSTANDING THEIR INSURANCE, AND THEN INTO THE PROVIDER EXPERIENCE, THE APPOINTMENT EXPERIENCE WHERE, YOU KNOW, THERE'S A LOT OF CHALLENGES

HERE. YOU KNOW, MY OWN OBSERVATION IS THAT IN

HERE. YOU KNOW, MY OWN OBSERVATION IS THAT IN HEALTHCARE, PROFESSIONALS END UP SPENDING A LOT OF THEIR TIME LIKE MANAGING HEALTH VERSUS DELIVERING HEALTH. AND WE

REALLY THOUGHT THERE WAS AN OPPORTUNITY TO PUT A GENETIC CAPABILITIES TO WORK TO, TO REALLY GET THEM OUT OF THAT MANAGEMENT PIECE AND REALLY INTO SPENDING TIME WITH PATIENTS AND ACTUALLY DELIVERING HEALTH CARE FOR, FOR PATIENTS. YOU KNOW, YOU REALLY HAVE TO STRUGGLE WITH MANAGING

PATIENTS. YOU KNOW, YOU REALLY HAVE TO STRUGGLE WITH MANAGING THAT, LIKE NAVIGATING THAT HEALTHCARE SYSTEM. AND IT'S

OFTEN AT A TIME WHEN YOU REALLY DON'T HAVE THE ENERGY FOR IT.

AND THE QUALITY OF THE CARE AND THE QUALITY OF THE EXPERIENCE DETERIORATES. AND SO WE REALLY THOUGHT AGENTS COULD BE

DETERIORATES. AND SO WE REALLY THOUGHT AGENTS COULD BE IMPACTFUL HERE. AND WE TOOK IT. A VIEW FROM THE JOURNEY TO YOUR

IMPACTFUL HERE. AND WE TOOK IT. A VIEW FROM THE JOURNEY TO YOUR POINT, LIKE I THINK THE INDUSTRY STANDARD IS FOR EVERY ONE, OUR DOCTORS ARE WITH PATIENTS. THEY'RE DOING TWO HOURS OF MANAGEMENT MANAGING THE HEALTH CARE. YEAH, RIGHT.

IT'S STAGGERING WHEN YOU THINK ABOUT WHAT'S WHAT WE COULD UNLOCK IF WE HAD A BETTER APPROACH. SO LET'S GO ACTUALLY RUN A VIDEO OF PROVIDERS TALKING ABOUT WHAT THIS EXPERIENCE COULD MEAN FOR THEM. SO WHY DON'T WE TAKE A LOOK AT THE VIDEO? SURE. THE FOLLOWING PEOPLE YOU ARE ABOUT TO HEAR

THE VIDEO? SURE. THE FOLLOWING PEOPLE YOU ARE ABOUT TO HEAR FROM ARE REAL WORKING MEDICAL PROFESSIONALS COMPENSATED FOR THE TIME SPENT IN THIS DISCUSSION. WE DIDN'T SCRIPT A WORD. WE JUST WANTED THEIR HONEST OPINIONS. WE ASKED THEM

WORD. WE JUST WANTED THEIR HONEST OPINIONS. WE ASKED THEM ABOUT CHALLENGES IN PATIENT CARE. TODAY, INSTEAD OF HAVING A FACE TO FACE CONVERSATION, I'M SITTING THERE TYPING THE ENTIRE TIME, ESPECIALLY AT A DEVASTATING TIME. IT'S

EXTREMELY HARD FOR PATIENTS TO ABSORB THE INFORMATION THAT THEY'RE GIVEN. I DIDN'T SIGN UP TO BE AN ADMINISTRATOR. I

THEY'RE GIVEN. I DIDN'T SIGN UP TO BE AN ADMINISTRATOR. I

DIDN'T SIGN UP TO BE A SECRETARY. AND SOMETIMES YOU FEEL LIKE THAT'S WHAT YOU'RE DOING. HAVING THIS IS VERY EXCITING. I LIKE HOW IT'S STREAMLINED VERSUS JUST WHO'S

EXCITING. I LIKE HOW IT'S STREAMLINED VERSUS JUST WHO'S CHECKED IN. TO HAVE A BRIEF SUMMARY WOULD MAKE ME MUCH MORE

CHECKED IN. TO HAVE A BRIEF SUMMARY WOULD MAKE ME MUCH MORE CONFIDENT WALKING INTO THE ROOM. I LOVE THE FACT THAT YOU HAVE THE UPDATE SINCE THE LAST VISITS WITH THE LAB RESULTS.

YOU KNOW, I'M MAKING DIRECT EYE CONTACT AND JUST TALKING NATURALLY, YOU KNOW, CONVERSATIONALLY WITH THE PATIENTS INSTEAD OF, YOU KNOW, LOOKING UP AND DOWN FROM MY COMPUTER OR REMINDERS OF WHAT TO DO IS VERY HELPFUL FOR PRIMARY CARE SPECIALTIES. THE SUGGESTED CODES IS THAT'S AMAZING. THAT KIND OF INTERCONNECTION, THAT'S HUGE

AMAZING. THAT KIND OF INTERCONNECTION, THAT'S HUGE POST VISIT SUMMARY, REALLY USEFUL. IT ALLOWED ME TO PUT TOGETHER A MORE COMPLETE AND ACCURATE REPRESENTATION OF THE PATIENT VISIT AND NOTES. A LOT OF TIMES YOU GET THESE AFTER VISIT SUMMARIES AND THEY'RE STILL AS IF THEY'RE TALKING TO ME. THIS I THINK A PATIENT CAN READ AND SEE AND UNDERSTAND THE

ME. THIS I THINK A PATIENT CAN READ AND SEE AND UNDERSTAND THE ASYNCHRONOUS TEXT TO REMIND TO SCHEDULE FOLLOW UP. I CAN COME BACK AND DO THIS WHEN IT WORKS FOR ME IS REALLY HELPFUL. MORE

TIME DIRECTLY INTERACTING WITH THE PATIENT RATHER THAN TRYING TO RECORD DATA, YOU'RE ABLE TO INTERACT WITH YOUR PATIENTS AND BUILD UP THAT PERSONAL RELATIONSHIP. I'M MATTHEW

ARNHEITER, I LEAD UP INNOVATIONS AT NETSMART, AND NETSMART IS A HEALTH TECH COMPANY THAT PROVIDES SOLUTIONS TO THE BEHAVIORAL, HEALTH AND POST-ACUTE COMMUNITIES RELATIONSHIP WE HAVE WITH THE AMAZON CONNECT HEALTH TEAM REALLY ALLOWED US TO INNOVATE QUICKLY. THE ULTIMATE MEASURE OF WHETHER THESE TECHNOLOGIES ARE SUCCESSFUL IS WHETHER IT ALLOWS HEALTH CARE TO BE MORE HUMAN. IF WE HAD A WAY TO

ALLEVIATE THE DOCUMENTATION BURDEN, I THINK EVERY SINGLE PERSON THAT IS A PHYSICIAN WILL CHEER. AWESOME. NOW, ON THE TOPIC OF HEALTH CARE, OBVIOUSLY SENSITIVE KIND OF PRIVACY, HOW AS A PROVIDER, LIKE TRUST AN AI SYSTEM TO HELP THEM LIKE THIS.

YEAH. SO, YOU KNOW, IN ALL THE, IN ALL OF THE PRODUCTS, YOU KNOW, BUILDING A GENETIC TEAMMATES THAT, THAT DEVELOP THAT TRUST WITH THE USER EVERY DAY IS CRITICAL. AND IN

HEALTHCARE EVEN MORE SO. AND SO YOU CAN SEE IT IN THE EXPERIENCE HERE THAT EVERY INSIGHT, EVERY PART OF THE SCRIBING THAT THE AI IS DOING, THE BILLING CODE IDENTIFICATION, ALL OF THAT IS TRACEABLE BACK TO THE SOURCE DATA, BACK TO THE UNDERLYING LAB RESULT, THE PRIOR VISIT NOTE OR THE MEDICATION RECORD. AND SO CONNECT HEALTH DOES THAT WORK

MEDICATION RECORD. AND SO CONNECT HEALTH DOES THAT WORK OF LIKE SHOWING HOW IT GOT TO THIS POINT AND SHOWING THE WORK THAT IT'S DONE IN THE BACKGROUND, AND IT'S BUILT TO UNDERSTAND CLINICAL STANDARDS AND STRUCTURED IN A WAY THAT PHYSICIANS ACTUALLY THINK ABOUT THEIR PATIENT CARE. BUT THAT

SORT OF TRACEABILITY AND THAT SHOWING MY WORK IS A KEY PART OF THAT HOMOMORPHIC EXPERIENCE, BUT ALSO THAT TRUST BUILDING, RIGHT? SO THEY CAN, AT ANY POINT, YOU CAN GO DOWN AND

RIGHT? SO THEY CAN, AT ANY POINT, YOU CAN GO DOWN AND DRILL INTO WHY EXACTLY WAS THAT ENTERED OR THAT CODE. SO YEAH,

SUPER IMPORTANT IN HEALTH. SO CERTAINLY AN INCREDIBLE SET OF NEW SOLUTIONS AROUND THE AMAZON CONNECT FAMILY FROM DECISIONS, TALENT, HEALTH, OF COURSE, JOINING OUR CUSTOMER SOLUTION AS WELL. SO ANY FINAL WORDS YOU'D LIKE TO LEAVE FOLKS WITH?

AS WELL. SO ANY FINAL WORDS YOU'D LIKE TO LEAVE FOLKS WITH?

YEAH, YOU KNOW, THIS IS DAY ZERO FOR US. WE ARE ON A JOURNEY NOW TO DELIVER CUSTOMERS A GENETIC TRANSFORMATION, TRANSFORMATION THAT IS INTUITIVE AND THAT LEARNS WITH THEM. AND SO YOU CAN EXPECT US TO CONTINUE TO EXPAND THE CAPABILITIES HERE. WE REALLY JUST FINDING A PLACE TO START. AND THIS IS SOMETHING THAT WE'RE INVESTED IN FOR A

TO START. AND THIS IS SOMETHING THAT WE'RE INVESTED IN FOR A LONG TIME. AND, AND I'M REALLY EXCITED TO HAVE CUSTOMERS THAT

LONG TIME. AND, AND I'M REALLY EXCITED TO HAVE CUSTOMERS THAT ARE INTERESTED IN THIS JOURNEY AND ARE WILLING TO COME WITH US AND ACTUALLY LOOK AT REINVENTING THE FUTURE TOGETHER.

AND SO WE'RE JUST AT THE BEGINNING. AMAZING. THANK YOU

SO MUCH, COLLEEN. THANKS FOR YOUR INSIGHTS AND FOR THE NEW ANNOUNCEMENTS. THANK YOU VERY MUCH. TAKE CARE. ALL RIGHT. NOW,

ANNOUNCEMENTS. THANK YOU VERY MUCH. TAKE CARE. ALL RIGHT. NOW,

SO FAR THIS MORNING, WE HAVE TALKED A LOT ABOUT TRANSFORMATIVE CAPABILITIES THAT AGENTS ALLOW IN SOLUTIONS.

AND WHILE MANY OF THOSE WILL COME FROM US, LIKE AMAZON QUICK AND AMAZON CONNECT AND THE NEW FAMILY, WE ALSO KNOW THAT THE VAST MAJORITY WILL COME FROM ALL OF YOU AND BEING BUILT BY ALL OF YOU. SO TO ENABLE THIS, WE'VE TEAMED UP WITH OPEN AI IN A BIG MULTI-YEAR PARTNERSHIP SPANNING MODELS, INFRASTRUCTURE, AS WELL AS OTHER SOLUTIONS. SO TO TELL US MORE OFF THE TOP

HERE, WE'RE GOING TO HEAR FROM OPENAI CEO SAM ALTMAN. HI,

EVERYONE. I WISH I COULD BE THERE WITH YOU IN PERSON TODAY.

MY SCHEDULE GOT TAKEN AWAY FROM ME TODAY. I WANTED TO SEND A SHORT MESSAGE THOUGH, BECAUSE WE'RE REALLY EXCITED ABOUT OUR PARTNERSHIP WITH AWS AND WHAT IT MEANS FOR OUR CUSTOMERS. AND

I WANTED TO SAY THANK YOU TO MATT AND THE WHOLE AWS TEAM.

AWS IS ONE OF THE COMPANIES THAT CHANGED WHAT BUILDERS COULD DO. CLOUD MADE IT POSSIBLE FOR STARTUPS,

COULD DO. CLOUD MADE IT POSSIBLE FOR STARTUPS, DEVELOPERS, AND ENTERPRISES TO SPEND WAY LESS TIME ON INFRASTRUCTURE AND MUCH MORE TIME BUILDING PRODUCTS, SERVING CUSTOMERS, AND BRINGING AMBITIOUS IDEAS TO LIFE. THIS

WAS A HUGE PLATFORM SHIFT. SHIFT AND AWS REALLY DEFINED IT.

I REALLY LIVED THROUGH IT DURING MY EARLY CAREER AT YC.

NOW, I BELIEVE THAT AI IS GOING TO BE AN EQUALLY IMPORTANT SHIFT. WE'RE STILL EARLY, BUT THE PACE OF PROGRESS IS

SHIFT. WE'RE STILL EARLY, BUT THE PACE OF PROGRESS IS REMARKABLE. MODELS ARE GETTING MORE CAPABLE EVERY MONTH, AND

REMARKABLE. MODELS ARE GETTING MORE CAPABLE EVERY MONTH, AND IT'S NOT SLOWING DOWN. AI WILL MAKE IT WAY EASIER TO SOLVE PROBLEMS THAT USED TO REQUIRE VERY LARGE TEAMS AND VERY SPECIALIZED SYSTEMS. WE'RE GOING TO SEE AI LOWER THE BARRIER TO CREATING NEW PRODUCTS, DOING IMPORTANT SCIENTIFIC WORK, BRINGING NEW IDEAS INTO THE WORLD, AND MUCH MORE. BUT TO MAKE THAT REAL FOR COMPANIES AND PARTICULARLY

MORE. BUT TO MAKE THAT REAL FOR COMPANIES AND PARTICULARLY LARGE ENTERPRISES, GREAT MODELS ARE ONLY ONE PART OF THE ANSWER.

THESE SYSTEMS NEED TO RUN RELIABLY AND ROBUSTLY. THEY

NEED TO BE SECURE, THEY NEED TO SCALE, AND THEY NEED TO FIT INTO ENVIRONMENTS WHERE COMPANIES ALREADY RUN THEIR BUSINESSES, AND THEY NEED INFRASTRUCTURE THAT CUSTOMERS ALREADY TRUST FOR THEIR MOST IMPORTANT WORKLOADS. THAT'S

WHAT MAKES THIS PARTNERSHIP WITH AWS SO IMPORTANT. WE ARE

CO-DEVELOPING AN AGENT PLATFORM FROM THE GROUND UP, DEEPLY INTEGRATED WITH AWS SERVICES AND POWERED BY OPENAI'S MOST ADVANCED MODELS AND TOOLS, SO THE CUSTOMERS CAN BUILD AND RUN POWERFUL AGENTS IN THEIR OWN ENVIRONMENT WITHOUT WORRYING ABOUT THE UNDERLYING PLUMBING. THE DEVELOPER PLATFORM FOR AGENTS IN THE CLOUD, BUILT TO HELP ENTERPRISES MOVE FROM EXPERIMENTING WITH AGENTS TO DEPLOYING THEM AT GLOBAL SCALE.

THAT'S WHAT WE'RE TRYING TO BUILD TODAY. ANNOUNCED TODAY,

WE'RE ALREADY SEEING THE MAJOR IMPACT AGENTS CAN MAKE WITH PRODUCTS LIKE CODEX. CODEX HAS CHANGED FROM HELPING DEVELOPERS WRITE CODE TO HELPING TEAMS AUTOMATE MORE OF THE SOFTWARE DEVELOPMENT LIFECYCLE AND TAKE ON COMPLEX, MULTI-STEP WORK.

THAT IS WHY WE ARE SO EXCITED TO BRING CODEX TO CUSTOMERS ON AWS, MAKING IT EASIER FOR DEVELOPERS AND ENTERPRISES TO DEPLOY AND USE CODEX IN THE AWS AWS ENVIRONMENTS THEY ALREADY TRUST. WE'RE ALSO EXCITED ABOUT THE INFRASTRUCTURE SIDE OF THIS

TRUST. WE'RE ALSO EXCITED ABOUT THE INFRASTRUCTURE SIDE OF THIS PARTNERSHIP, INCLUDING AWS TRAINING CAPACITY, WHICH WILL HELP US SCALE ADVANCED WORKLOADS AND MAKE INTELLIGENCE MORE BROADLY AVAILABLE. THE LONG TERM PATH TO MAKING AI USEFUL FOR EVERYONE IS TO BUILD MUCH MORE INFRASTRUCTURE, MAKE MODELS MUCH MORE CAPABLE, AND MAKE THESE SYSTEMS MUCH EASIER FOR CUSTOMERS TO USE. AND WE ARE GOING TO TRY TO DO ALL OF

THOSE THINGS. AWS MADE CLOUD THE PLATFORM THAT A GENERATION

THOSE THINGS. AWS MADE CLOUD THE PLATFORM THAT A GENERATION OF BUILDERS RELY ON. THIS WAS AMAZING TO WATCH. AI IS NOW BECOMING THE NEXT GREAT PLATFORM FOR THIS KIND OF BUILDING, AND TOGETHER, OPENAI AND AWS ARE CREATING THE ENTERPRISE PLATFORM FOR THE FUTURE. THE OPPORTUNITY AHEAD OF US IS ENORMOUS, AND THE MOST EXCITING PART IS THAT THIS IS NOT SOMETHING IN THE FUTURE. IT IS STARTING RIGHT NOW. SO THANK

YOU TO MATT, THE AWS TEAM, AND EVERYONE HERE TODAY. WE ARE

GRATEFUL FOR THIS PARTNERSHIP AND WE'RE EXCITED TO BUILD THIS FUTURE TOGETHER. THANK YOU. AWESOME.

FUTURE TOGETHER. THANK YOU. AWESOME.

[APPLAUSE] ALL RIGHT. WELCOME BACK, MATT.

GOOD TO SEE YOU AGAIN AND WELCOME DENISE DRESSER, THE CHIEF REVENUE OFFICER OF OPENAI. AND ANTHONY LIGUORI, WHO IS OUR DISTINGUISHED ENGINEER AT AWS INFRASTRUCTURE AND AI. GREAT TO

HAVE ALL OF YOU HERE. THANK YOU. MATT, I WANT TO START WITH YOU.

JUST HEARD FROM SAM ABOUT THE PARTNERSHIP. I WANT TO HEAR FROM YOU. WHAT WHY IS THIS A BIG MILESTONE BOTH FOR

FROM YOU. WHAT WHY IS THIS A BIG MILESTONE BOTH FOR ENTERPRISES AND FOR AI? YEAH. LOOK, THIS IS A HUGE PARTNERSHIP, AND IT'S ONE OF THE THINGS THAT WE ARE QUITE EXCITED ABOUT WHEN WE TALK TO COMPANIES OUT THERE. COMPANIES

ALWAYS WANT THE BEST OPTIONS. THEY WANT TO BE ABLE TO RUNNING TO RUN IN THE ABSOLUTE BEST CLOUD. AND WHEN THEY DO THAT AND THEY'RE LOOKING ABOUT THEIR AI APPLICATIONS, THEY WANT THE BROADEST SET OF CHOICES. AND THAT MEANS THEY NEED THE ABSOLUTE BEST FRONTIER MODELS. AND SO FROM THE VERY EARLY DAYS OF AWS, CUSTOMERS HAVE ASKED US, HOW CAN WE GET OPENAI MODELS INSIDE OF AWS? THAT'S REALLY WHAT THEY WANT. AND SO THIS

PARTNERSHIP IS BRINGING THOSE TWO TOGETHER. AND REALLY, IT'S, IT'S NOT JUST JUST BRINGING THE OPENAI MODELS, BUT IT'S INNOVATING TOGETHER AND BUILDING NEW CAPABILITIES WHERE WE GET BOTH TEAMS TOGETHER AND INNOVATE ON NEW THINGS THAT HAVEN'T EXISTED BEFORE. IT'S SOMETHING THAT I'M QUITE EXCITED ABOUT. BOTH TEAMS ARE REALLY FOCUSED ON HOW WE GO

EXCITED ABOUT. BOTH TEAMS ARE REALLY FOCUSED ON HOW WE GO DELIVER FOR CUSTOMERS AND INVENT FOR CUSTOMERS, AND IT'S A PARTNERSHIP THAT I'M EXCITED ABOUT. WE'LL DELIVER FOR CUSTOMERS FOR FOR DECADES TO COME. PERFECT. DENISE, WHAT

MAKES YOU EXCITED FROM THIS PARTNERSHIP? YEAH. WELL, SO

I'VE BEEN AT OPENAI FOR MONTHS NOW, AND I'VE MET WITH HUNDREDS OF ENTERPRISE CUSTOMERS. AND WHAT I HEAR RIGHT NOW IS THEY'RE NO LONGER IN THE MINDSET OF EXPERIMENTATION AND PILOTS. THEY REALLY WANT TO GO FULL ENTERPRISE WIDE, AND THEY

PILOTS. THEY REALLY WANT TO GO FULL ENTERPRISE WIDE, AND THEY UNDERSTAND THAT TO DO THAT, THEY NEED TO HAVE POWERFUL MODELS. BUT EVEN MORE IMPORTANTLY, THEY WANT THOSE

MODELS. BUT EVEN MORE IMPORTANTLY, THEY WANT THOSE MODELS IN A TRUSTED ENVIRONMENT THAT THEY KNOW AND TRUSTED INFRASTRUCTURE. AND SO FOR ME, THAT'S WHAT'S SO SPECIAL ABOUT

INFRASTRUCTURE. AND SO FOR ME, THAT'S WHAT'S SO SPECIAL ABOUT THIS PARTNERSHIP. I THINK WE HAVE A JOINT MISSION AROUND

THIS PARTNERSHIP. I THINK WE HAVE A JOINT MISSION AROUND CUSTOMER SUCCESS AND OUTCOMES, BUT MORE IMPORTANTLY, BRINGING THE POWER OF GPT 5.5, OUR OUR APIS CODEX ALL ON AMAZON.

BEDROCK ALLOWS OUR CUSTOMERS TO FOCUS ON WHAT MATTERS. WE

TALKED A LOT EARLIER TODAY ABOUT BUILDING AGENTS. THAT'S A

NEW MOTION FOR A LOT OF COMPANIES. SO GIVING THEM THE CAPABILITY TO BE ABLE TO FOCUS ON THAT AND TO BUILD AND TO INNOVATE, ESPECIALLY RIGHT NOW WHEN THE TECHNOLOGY IS MOVING SO FAST, IT IS SO HARD FOR ENTERPRISES TO KEEP UP. SO

MAKING IT EASIER FOR THEM TO DO IN A WAY THAT'S TRUSTED, I THINK IS REALLY AN IMPORTANT ELEMENT FOR OUR CUSTOMERS. I

AGREE, I THINK IT'S GOING TO BE A GAME CHANGER. I KNOW, ANTHONY, I KNOW YOU'RE LEADING THE TECHNOLOGY PART OF THE PARTNERSHIP. SO HOW'S IT GOING FROM YOUR PERSPECTIVE? IT'S

PARTNERSHIP. SO HOW'S IT GOING FROM YOUR PERSPECTIVE? IT'S

BEEN WHAT ALL OF EIGHT WEEKS? YEAH. SO IT'S BEEN ABSOLUTELY AMAZING. IT'S BEEN WONDERFUL WORKING WITH THE OPENAI TEAM.

AMAZING. IT'S BEEN WONDERFUL WORKING WITH THE OPENAI TEAM.

WE'VE HAD A LOT OF FUN TOGETHER. IT'S REALLY JUST WILD THINKING ABOUT THE FACT THAT WE HAD NOTHING EIGHT WEEKS AGO. AND

NOW WE'RE HERE ON STAGE TALKING ABOUT ALL THAT WE'VE BUILT TOGETHER WITH A BRAND NEW PARTNERSHIP. REALLY, I THINK IT'S BEEN A COUPLE OF THINGS. ONE, TODAY YOU CAN DEVELOP SO QUICKLY WITH TOOLS LIKE CODEX. IT'S JUST REALLY REMARKABLE WHAT YOU CAN BUILD AND HOW QUICKLY YOU CAN BUILD. AND THEN

TWO, BOTH TEAMS HAVE BEEN SUPER WELL ALIGNED IN TERMS OF THE MISSION AND WHAT WE'RE TRYING TO ACHIEVE. WE HAVEN'T SLEPT A LOT. [LAUGHTER]

LOT. [LAUGHTER] THAT'S PART OF IT TOO, UNFORTUNATELY, BUT THAT'S BECAUSE WE'RE BOTH SO MOTIVATED TO GET THESE MODELS INTO AWS AND TO REALLY UNLOCK THIS NEXT GENERATION OF TOOLING FOR CUSTOMERS. YEAH. INCREDIBLE SPEED. JUST WATCHING IT FROM

CUSTOMERS. YEAH. INCREDIBLE SPEED. JUST WATCHING IT FROM THE OUTSIDE, INCREDIBLE SPEED AND HOPEFULLY SOME SLEEP AT SOME POINT. BUT, BUT MAYBE FOR THE FUTURE. YEAH, EXACTLY. BUT

SOME POINT. BUT, BUT MAYBE FOR THE FUTURE. YEAH, EXACTLY. BUT

SPEAKING OF MOVING FAST, IN JUST THE LAST 24 HOURS, THINGS HAVE ALSO CHANGED A LOT. AND WE'LL NOW BE BRINGING OPENAI'S LEADING MODELS TO AWS RUNNING ON AMAZON BEDROCK. THIS WILL BE IN LIMITED PREVIEW TODAY ALREADY AND JIGAR COMING IN WEEKS NOW. DENISE. MATT, WHAT IS NOW POSSIBLE FOR CUSTOMERS

WEEKS NOW. DENISE. MATT, WHAT IS NOW POSSIBLE FOR CUSTOMERS NOW THAT WE HAVE THIS PREVIEW SOON TO BE GA WITH THIS UPDATE?

YEAH, I'LL GO FIRST. I MEAN, THIS IS FIRST OF ALL, THIS IS AN INCREDIBLE MOMENT FOR OUR CUSTOMERS THAT THESE MODELS WILL BE IMMEDIATELY AVAILABLE ON. AMAZON. BEDROCK. SO IF YOU THINK ABOUT, AGAIN, JUST MEETING THE CUSTOMER WHERE THEY ARE AND THE ABILITY TO MOVE AT SPEED AND SCALE SO THAT THEY CAN FOCUS ON THE WORK THAT THEY NEED TO DO. AND THIS IS AS EASY

AS A CLICK OF A BUTTON. NOW, TO BE ABLE TO HAVE ACCESS TO THE MODELS, TO THE API AND CODEX. AND I THINK THIS JUST UNLOCKS SPEED AND SCALE TO REALLY OPERATE, OPERATIONALIZE ENTERPRISE AI. YEAH, I THINK THAT'S EXACTLY RIGHT. AND SO

ENTERPRISE AI. YEAH, I THINK THAT'S EXACTLY RIGHT. AND SO

STARTING TODAY, FIVE FOUR WILL BE AVAILABLE INSIDE OF BEDROCK AND IN LIMITED PREVIEW. AND THEN WITHIN THE NEXT COUPLE OF WEEKS, WE'LL HAVE FIVE, FIVE AND AND ALL OF THE FRONTIER MODELS FOR OPEN FROM OPENAI GOING FORWARD. AND LIKE DENISE SAID, THIS IS WHAT OUR CUSTOMERS HAVE BEEN ASKING US FOR FOR A REALLY LONG TIME. THEIR PRODUCTION APPLICATIONS RUN IN AWS. THEIR DATA IS IN AWS. THEY TRUST THE SECURITY OF

AWS, AND WE'VE FORCED THEM FOR THE LAST COUPLE OF YEARS TO HAVE TO, TO GET THE GREAT OPENAI MODELS TO, TO GO TO OTHER PLACES. AND, AND THEY DIDN'T LIKE THAT. AND, AND NOW

OTHER PLACES. AND, AND THEY DIDN'T LIKE THAT. AND, AND NOW I THINK WE DON'T FORCE PEOPLE TO HAVE TO MAKE THAT CHOICE AND KIND OF BUILDING YOUR APPLICATION WHERE YOUR MODELS AND YOUR DATA AND YOUR AND, AND EVERYTHING KIND OF LIVES IN THE SAME PLACE INSIDE OF YOUR SECURE ENVIRONMENT IS INCREDIBLY COMPELLING PROPOSITION FOR CUSTOMERS. I

THINK IT'S, IT'S, AND IT'S, IT'S ONE OF THE THINGS THAT I THINK DRIVES INNOVATION. I DON'T HAVE TO THINK ABOUT HOW DO I COBBLE THESE THINGS TOGETHER? THEY JUST ALL WORK TOGETHER. IT CAN BE INTEGRATED INTO YOUR PERMISSIONING SYSTEM.

TOGETHER. IT CAN BE INTEGRATED INTO YOUR PERMISSIONING SYSTEM.

IT CAN BE INTEGRATED INTO ALL OF YOUR APPLICATIONS. IT'S A

IT'S SOMETHING THAT CUSTOMERS HAVE BEEN LOOKING FORWARD TO FOR A REALLY LONG TIME. IT'S ONE LESS THING FOR THEM TO THINK ABOUT AND CONTEMPLATE IN A WORLD WHERE INNOVATION IS HAPPENING SO FAST AND COMPANIES ARE TRYING TO KEEP UP, KEEPING IT SIMPLE AND CLEAR AND PULLING IT TOGETHER. NOW, CERTAINLY

WITH MODELS ON BEDROCK, WE WE KNOW THAT CUSTOMERS ARE BUILDING AGENTS TODAY. SO IN ADDITION TO HAVING MODEL CHOICE ON BEDROCK, WE ALSO HAVE BEDROCK AGENTCORE. THAT HELPS

CUSTOMERS TAKE THOSE MODELS AND THEN CREATE AGENTS THAT THEY CAN DEPLOY AND SCALE. BUT WE'RE OF COURSE NOT STOPPING THERE.

SO TODAY WE'RE ALSO ANNOUNCING THE PREVIEW OF AMAZON BEDROCK MANAGED AGENTS POWERED BY OPEN AI, FORMALLY ANNOUNCED AS THE STATEFUL RUNTIME ENVIRONMENT IN THE ORIGINAL STATE FOR.

REMEMBER THAT NOW, ANTHONY, YOU HAVE BEEN NOT SLEEPING AND WORKING ON THIS FOR THE PAST EIGHT WEEKS. SO I WANT YOU TO SHARE LIKE WHAT IS EXACTLY BEDROCK MANAGED AGENTS AND HOW DOES IT WORK? SURE. SO BEDROCK MANAGED AGENTS ALLOWS CUSTOMERS TO TAKE OPEN AI'S FRONTIER HARNESS AND MODELS, AND COMBINE THEM TOGETHER IN AN AGENT THAT LIVES NATIVELY WITHIN AWS. IT

REALLY CONSISTS OF THREE PARTS THE RUNTIME, WHICH IS HOW YOU CONFIGURE THINGS LIKE SKILLS, MEMORY POLICIES, AND THE TOOLS THAT THE AGENT CAN ACCESS THE ENVIRONMENT, WHICH IS WHERE THE AGENT LIVES. AND SO IT'S AN EC2 INSTANCE, A FARGATE TASK, OR

AGENT LIVES. AND SO IT'S AN EC2 INSTANCE, A FARGATE TASK, OR ANY OTHER COMPUTE THAT'S AVAILABLE WITHIN AWS. THIS IS

REALLY HOW THE AGENT INTEGRATES DEEPLY WITHIN AWS, BEING ABLE TO ACCESS RESOURCES THAT ARE ONLY AVAILABLE BEHIND VPC USING IAM POLICIES SO THAT YOU GET CLOUDTRAIL AND IAM BASED ORGANIZATIONAL GOVERNANCE. AND THEN FINALLY, THE INFERENCE API,

ORGANIZATIONAL GOVERNANCE. AND THEN FINALLY, THE INFERENCE API, WHICH IS THE WAY THAT YOU ACTUALLY INTERACT WITH THE AGENT, HOW YOU TALK TO IT, YOU CAN USE EXISTING SOFTWARE, EXISTING WEB APPLICATIONS, OR YOU CAN USE THE OPENAI SDKS TO INTEGRATE THE AGENT DEEPLY WITHIN YOUR APPLICATION. GOT IT.

NOW I WANT TO GO BACK TO WHERE YOU STARTED AROUND THE HARNESS, BECAUSE THAT'S SUCH AN IMPORTANT PART. TALK TO ME A LITTLE BIT ABOUT LIKE THE INNOVATION HAPPENING WITH THE HARNESS ASPECT OF IT. ABSOLUTELY. MODELS CAN

GENERALLY FIGURE OUT HOW TO USE TOOLS IN LOTS OF DIFFERENT SCENARIOS. BUT WHEN THE HARNESS IS TRAINED SPECIFICALLY WITH

SCENARIOS. BUT WHEN THE HARNESS IS TRAINED SPECIFICALLY WITH THE MODEL, YOU GET SOMETHING THAT'S THAT'S SPECIAL. I THINK

THE BEST ANALOGY IS IF YOU THINK ABOUT A FOOTBALL TEAM, A FOOTBALL TEAM IS GOING TO CONSTANTLY PRACTICE THE SAME PLAYS OVER AND OVER AGAIN. SO WHEN THE TIME COMES, YOU'RE ABLE TO REALLY DO WELL EXECUTING THOSE PLAYS.

ULTIMATELY, THE HARNESS IS THE PLAYBOOK FOR THE MODEL. AND SO

BY TRAINING THE MODEL WITH THE HARNESS, YOU ENSURE THAT YOU'RE GOING TO EXECUTE IN THE BEST WAY THE MODEL CAN. GOT IT. SO

THAT THAT TIGHT CONNECTION IS SUPER IMPORTANT. AND THE

OUTCOMES, THE CUSTOMERS. ABSOLUTELY. NOW YOU ALSO, I THINK I WAS FOLLOWING IT KIND OF SOUNDS LIKE A AFFECTIONATELY THREE STEPS FOR CUSTOMERS AND DENISE'S POINT, KEEPING IT SIMPLE IS THAT LIKE AS A CUSTOMER USING IT, WHAT DOES IT LOOK LIKE? YEAH, IT'S ACTUALLY REMARKABLY SIMPLE. IF YOU HAVE

LOOK LIKE? YEAH, IT'S ACTUALLY REMARKABLY SIMPLE. IF YOU HAVE AN APPLICATION THAT'S PERFORMING INFERENCE TODAY, THE ONLY THING THAT YOU NEED TO DO IS CALL THE RUNTIME API TO DETERMINE HOW YOU WANT YOUR AGENT TO ACT. A REALLY SIMPLE AGENT CAN JUST HAVE A VERY STRAIGHTFORWARD MEMORY POLICY, OR YOU CAN ADD A BUNCH OF SKILLS IF YOU WANT TO REALLY CUSTOMIZE THAT AGENT. THEN YOU CREATE THE RUNTIME, YOU DECIDE

WHERE YOU WANT THE AGENT TO LIVE AND EC2 INSTANCE, OR YOU CAN EVEN USE YOUR LAPTOP IF THAT'S WHAT YOU WANT TO DO, BUT THEN THAT'S IT. YOUR APPLICATION WILL WORK THE SAME WAY. IT'S ALWAYS WORKED IN TERMS OF INTERACTING WITH THE

WAY. IT'S ALWAYS WORKED IN TERMS OF INTERACTING WITH THE INFERENCE APIS, BUT NOW YOU HAVE INFERENCE THAT IS STATEFUL, THAT IS ABLE TO KEEP MEMORY AND HISTORY OF WHAT'S HAPPENED BEFORE, AND MOST IMPORTANTLY, CAN ACCESS THE ENTIRETY OF AWS AND CAN BE EMBEDDED DEEPLY WITHIN YOUR APPLICATIONS.

AMAZING. ALL RIGHT, SO ANOTHER PART OF OUR ANNOUNCEMENT IN OUR PARTNERSHIP IS WE'RE ALSO BRINGING CODEX ON AWS, WHICH WE'RE ALSO ANNOUNCING AS PREVIEW TODAY. DENISE, I WOULD LOVE YOU TO TALK MORE ABOUT THIS. YEAH. WELL, FIRST OF ALL, CODEX IS OUR AGENTCORE SOFTWARE DEVELOPMENT LIFECYCLE. IT IS

ABSOLUTELY ON FIRE RIGHT NOW. WE GREW FROM 3 MILLION WEEKLY ACTIVE USERS TO 4,000,000 IN 2 WEEKS. AND I'M SURE IT'S GOING TO KEEP GROWING, BUT IT'S BEYOND JUST CODING. IT IS TRULY A GENETIC WORK HERE. AND WHAT I THINK IS REALLY IMPORTANT IS FOR ALL KNOWLEDGE WORK, BUT THE POWER OF BEING ON AMAZON BEDROCK BRINGS ANOTHER LEVEL OF RELIABILITY, SCALE, INFRASTRUCTURE AND TRUST TO THIS WORLD, WHICH ALLOWS WHEN

COMPANIES ARE THINKING ABOUT IDENTIFYING, CODING AND INNOVATION AND WORK, THEY WANT TO MOVE AT SPEED AND SCALE IN A TRUSTED ENVIRONMENT. I THINK THAT'S WHAT THIS PARTNERSHIP

TRUSTED ENVIRONMENT. I THINK THAT'S WHAT THIS PARTNERSHIP UNLOCKS SPECIFICALLY FOR CODEX WITH THE RELIABILITY, WHICH ALLOWS COMPANIES TO MOVE FAST. AMAZING. ALL RIGHT. SO THAT'S A LOT OF ANNOUNCEMENTS ALREADY, BUT IT'S STILL EARLY. AND SO I WANT TO HEAR FROM EACH OF YOU. WHERE ARE WE GOING NEXT. LIKE

FROM THIS PARTNERSHIP IN THE FIRST EIGHT WEEKS TO WHEN YOU LOOK AROUND THE CORNER, WHAT GETS YOU EXCITED? MAYBE

STARTING WITH YOU? WELL, LOOK, I THINK THAT WHEN WE THINK ABOUT WHAT'S NEXT, WE ARE INNOVATING AT EVERY SINGLE LAYER OF, OF HOW CUSTOMERS BUILD. AND WE THINK ABOUT THE INFRASTRUCTURE LAYER. WE'RE INNOVATING AT THE DATA CENTER

INFRASTRUCTURE LAYER. WE'RE INNOVATING AT THE DATA CENTER LAYER, WE'RE INNOVATING AT THE CHIP LAYER WHERE WE'RE BUILDING GRAVITON AND TRAINIUM. WE'RE BUILDING AT THE SERVICES LAYER WHERE YOU THINK ABOUT BEDROCK, AND YOU BUILD ALL OF THE LATEST WITH THE ACCESS TO THE VERY BEST FRONTIER MODELS THAT ARE AVAILABLE OUT THERE IN THE WORLD. WHEN YOU THINK ABOUT CUSTOMERS THAT ARE BUILDING THEIR OWN AGENTS, YOU THINK ABOUT AGENTCORE AND THE RICH SET OF SERVICES THAT THAT THEY

CAN USE TO, TO BUILD TOGETHER TO BUILD ANY SORT OF AGENTIC WORKFLOWS THAT THEY WANT. OR IF THEY NEED A MORE MANAGED ENVIRONMENT, THEN THEY CAN USE MANAGED AGENTS TOGETHER WITH OPENAI, WHICH WE'RE REALLY EXCITED ABOUT AND IS ACTUALLY BUILT ON TOP OF AGENTCORE TO HELP CUSTOMERS REALLY GET MORE AND MORE OUT OF THEIR AGENTS. AND AS WE THINK ABOUT HOW CUSTOMERS CAN GET EVERYTHING THAT THEY WANT OUT OF

APPLICATIONS, I PERSONALLY AM REALLY EXCITED ABOUT THE CONNECT THINGS THAT WE ANNOUNCED TODAY, AS WELL AS QUICK THAT I THINK IS REALLY GOING TO TRANSFORM WHAT PEOPLE ARE ABLE TO DO INSIDE OF AN ENTERPRISE AND FRANKLY, JUST IN THEIR EVERYDAY LIFE WHERE CUSTOMERS CAN GO AND EVEN WITH A SOCIAL LOGIN START AND GET ACTIVE AND GET USING QUICK, REALLY FAST. AND I THINK WE'RE JUST AT THE EARLY STAGES OF

REALLY FAST. AND I THINK WE'RE JUST AT THE EARLY STAGES OF WHAT WE'RE GOING TO BE INVENTING TOGETHER. AND OUR

PARTNERSHIP, I THINK, IS SUCH A GREAT EXAMPLE OF THAT INVENTION TOGETHER. AND SO, YOU KNOW, WE'VE BEEN EIGHT WEEKS AT IT,

TOGETHER. AND SO, YOU KNOW, WE'VE BEEN EIGHT WEEKS AT IT, AND I THINK WE'RE THINKING ABOUT FOR THE NEXT MULTIPLE DECADES, HOW DO WE GO INVENT TOGETHER FOR CUSTOMERS? AND SO

THAT IS REALLY, IF YOU TAKE A STEP BACK, WHAT IS SO EXCITING IS THAT HOW YOU SEE THE TEAMS WORK TOGETHER, HOW WE BOTH HAVE WHAT'S BEST FOR CUSTOMERS IN MIND AND HOW WE'RE GOING AND INVENTING. I GET EXCITED ABOUT THAT. YEAH. DENISE, HOW ABOUT

INVENTING. I GET EXCITED ABOUT THAT. YEAH. DENISE, HOW ABOUT YOU? WELL, FOR ME, I THINK WHAT HAS STOOD OUT IN MEETING THE

YOU? WELL, FOR ME, I THINK WHAT HAS STOOD OUT IN MEETING THE CUSTOMERS IS THE WILLINGNESS TO THINK COMPLETELY DIFFERENT. I

MEAN, CEOS ESPECIALLY ARE THINKING ABOUT HOW DO I NEED TO REIMAGINE MY BUSINESS? HOW DO I NEED TO TRANSFORM EVERYTHING THAT I DO? THAT'S A BIG PROPOSITION. BUT WHEN YOU BRING THE POWER OF WHAT WE'RE DOING TOGETHER, WE MAKE IT SO MUCH EASIER FOR COMPANIES TO MOVE FAST TO ACTUALLY ACHIEVE THAT.

AND WHEN WE TAKE CARE OF ALL THE WHEN, WHEN ON AMAZON BEDROCK TAKING CARE OF ALL THIS AMAZING INFRASTRUCTURE, THE BEST MODELS, IT FREES UP TIME FOR COMPANIES TO ACTUALLY INNOVATE THEMSELVES AND THINK ABOUT THE BIGGER OPPORTUNITY FOR THEM. AND I THINK THAT'S EXCITING. AND FOR US TO BE ABLE

FOR THEM. AND I THINK THAT'S EXCITING. AND FOR US TO BE ABLE TO HELP THEM DO THAT IS, IS A REALLY NOBLE CAUSE. AND WE'RE

EXCITED ABOUT IT. YEAH, I THINK SO MANY ENTERPRISE LEADERS ARE HUNGRY FOR THAT. YEAH. SO ANTHONY, HOW ABOUT YOU? MAYBE

SOME SLEEP, BUT BACK ON THEME, PROBABLY NOT.

[LAUGHTER] SO IN THE LAST YEAR, MY LIFE AS A SOFTWARE ENGINEER HAS CHANGED DRAMATICALLY. I AM NOT 10 OR 20% MORE PRODUCTIVE. I AM 10 OR 20 TIMES MORE PRODUCTIVE. AND

SO IS MY TEAM. AND SEEING WHAT THAT HAS DONE IS JUST INCREDIBLE. I NEVER WOULD HAVE GUESSED THIS IS THE WORLD THAT

INCREDIBLE. I NEVER WOULD HAVE GUESSED THIS IS THE WORLD THAT WE WOULD LIVE IN, AND WHAT'S MOST EXCITING TO ME ARE NEW APIS, LIKE BEDROCK MANAGED AGENTS, WHERE WE CAN TAKE THAT SAME PROVEN HARNESS AND ABILITY AND START APPLYING IT INTO ENTERPRISE APPLICATIONS IN THEIR GREATER INFRASTRUCTURE. I

THINK WE'RE AT REALLY EARLY DAYS THERE, AND I THINK LIKE THE NEXT YEAR IS GOING TO COMPLETELY REVOLUTIONIZE THE INDUSTRY, RIGHT? YOU CAN IMAGINE LIKE WHAT LAST YEAR

INDUSTRY, RIGHT? YOU CAN IMAGINE LIKE WHAT LAST YEAR LOOKED LIKE, WHAT THE NEXT YEAR LOOKS LIKE, RIGHT? UNBELIEVABLE.

ONLY BELIEVE IT. ALL RIGHT, JUST A FEW FINAL TAKEAWAYS, MATT. WELL, I'M EXCITED TO SEE WHAT PEOPLE BUILD. I THINK LIKE

MATT. WELL, I'M EXCITED TO SEE WHAT PEOPLE BUILD. I THINK LIKE FROM THE VERY EARLIEST DAYS OF AWS, WE WERE, WE ALWAYS WANTED TO PUT TOOLS IN THE HANDS OF OUR BUILDERS TO SEE WHAT THEY COULD GO INVENT. AND I THINK GIVING THIS RICH SET OF CAPABILITIES OUT TO A WIDE SET OF CUSTOMERS WHERE THEY CAN REALLY GO UNLOCK THEIR CREATIVITY, STOP DOING KIND OF

THE MONOTONOUS TASKS AND JUST GO BUILD IS, IS SOMETHING THAT IS IT'S KIND OF WHAT GETS ME UP IN THE MORNING. IT'S WHAT

PEOPLE AT AWS GET EXCITED ABOUT. AND THIS PARTNERSHIP, I THINK, IS JUST FURTHER TURBOCHARGING WHAT WE'RE ABLE TO LET CUSTOMERS DO. PERFECT. DENISE, ANY FINAL TAKEAWAYS? LISTEN, I

CUSTOMERS DO. PERFECT. DENISE, ANY FINAL TAKEAWAYS? LISTEN, I

THINK MATT CAPTURED IT. BUT I THINK THIS IS A PARTNERSHIP GROUNDED IN CUSTOMER OUTCOMES. AND YOU CAN SEE THE INTENSITY OF THE WORK THAT WE ARE DOING AND THE SPEED IN WHICH WE'RE DOING ABOUT IT, BECAUSE I THINK WE ALL BELIEVE DEEPLY THAT THIS IS AN INCREDIBLE OPPORTUNITY, AND IT IS WHAT WE'RE EXCITED ABOUT, TO SEE COMPANIES BEING ABLE TO BRING THESE TECHNOLOGIES TOGETHER AND JUST BUILD. AND I THINK, MATT, YOU

SAID IT BEST. IT'S LIKE, IMAGINE WHAT WE'RE GOING TO SEE WHEN WE INNOVATE TOGETHER, BUT ALSO WHEN WE'RE ENABLING OUR CUSTOMERS TO BUILD AND WHAT THAT'S GOING TO LOOK LIKE IN THE FUTURE. THAT'S REALLY EXCITING. YES, ABSOLUTELY. WELL,

THE FUTURE. THAT'S REALLY EXCITING. YES, ABSOLUTELY. WELL,

THANK YOU SO MUCH FOR JOINING AND BEING PART OF THIS EVENT.

WE ARE VERY EXCITED, AS YOU CAN HEAR FROM ALL OF US, TO SEE HOW YOU WILL USE AGENTS TO TRANSFORM YOUR BUSINESS. THANK

YOU SO MUCH. [APPLAUSE]

YOU SO MUCH. [APPLAUSE]

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