What We Actually Did.
By vlogbrothers
Summary
## Key takeaways - **Comments Evolved into $10K Donation**: In 2011 Project for Awesome, they promised $10,000 to Partners in Health for a certain number of comments on YouTube videos about charities, marking the first direct donation to support work in Haiti. [00:28], [00:34] - **Commit to Long-Term Disasters**: John pitched a big project responding not to sudden disasters but to long-term ones that brains ignore, even if slowly improving, because minds aren't wired for ongoing crises. [00:46], [01:05] - **Views for Good, Not More Views**: This wasn't for more views or popularity; it was using existing views to do the most good, as the easiest path with views is getting more, but the point is turning them to value. [01:30], [01:40] - **Public Promise Forced Innovation**: Promising Partners in Health tens of millions via a spreadsheet, even if wrong, forced innovation toward the goal because they made that obligation and had to make it happen. [02:05], [02:16] - **Community Drove $50M Raise**: They oriented attention via Awesome Socks Club, Goodstore profits, P4A focus, thousands of monthly small donors, matching donors, inspiring high-dollar gifts, and Sierra Leone Ministry involvement—not their own 10% of funds. [02:38], [03:12] - **NICU Day One: 13 Babies Born**: On Valentine's Day, the Paul E. Farmer Maternal Center's new NICU admitted 27 mothers and saw 13 babies born, including emergency C-sections for spiking blood pressure, chest pains, amniotic leaks, and premature home birth. [04:01], [04:58]
Topics Covered
- Brains Ignore Chronic Disasters
- Maximize Good from Existing Views
- Commitments Force Innovation
- Attention Drives Massive Donations
- NICU Saves 13 Babies First Day
Full Transcript
Good morning, John. I always feel like a little bit of a faker talking about this. Uh like like this shouldn't be my
this. Uh like like this shouldn't be my video. It should be your video. But I
video. It should be your video. But I
also feel like I can not make this video right now because this is a big deal.
Like I remember the 2011 Project for Awesome still trying to figure out exactly what the PA was going to be. And
like leaving comments on YouTube videos had been a really big part of the PA for a long time. Really the reason being is that it confused YouTube's algorithms to promote videos about charities. But that
wasn't really working anymore. But we
wanted to like keep the comments thing.
And we decided that like for a certain number of comments, I can't remember how many, we would donate $10,000 to Partners in Health to support their work in Haiti. And I think that was the first
in Haiti. And I think that was the first time that we directly gave money to Partners in Health. It was a few years later that you told me that you had a big idea for a big project, not
responding to a sudden disaster, which is something that people are pretty good at, but instead responding to like a long-term disaster that was just the way things had been. We have to fight against the way that our brains pay
attention to things. And focusing on something that's bad but has been that way for a long time and is maybe even slowly getting better. That's just hard.
We're not good at that. Even if it's like one of the biggest disasters in the world, if it's not like a sudden news event, that's just not how our minds work. But we aren't just our minds. I
work. But we aren't just our minds. I
mean, we are, but you get what I I'm on a journey of meaning. you pitched me on this thing and you said it was going to be very long and very hard and not something that was going to like make us more popular and and you convinced me in
part by saying like this is not what we would do if we wanted to get the most views. It's what we would do if we
views. It's what we would do if we wanted to do the most good with the views that we have. And this is a little bit profound like the easiest thing to do with views is get more views. The
easiest thing to do with money is get more money. But the whole point of those
more money. But the whole point of those things is that they are valuable and you should be able to turn them towards something valuable and you were saying 10 years ago that that was the right call. We promised Partners in Health
call. We promised Partners in Health that we would raise tens of millions of dollars and we even made a little spreadsheet showing how we were going to do it and I really wish I could find this spreadsheet because I know that it ended up being very wrong but I have
searched for it and I have failed. Some
of the ideas we had definitely did not work. I think in part what making this
work. I think in part what making this commitment did is it like forced us to innovate toward that goal. Like we told them we were going to raise that money and we were going to do that. Like we
made that promise. We made that obligation. We were going to make it
obligation. We were going to make it happen. And that is where this headline
happen. And that is where this headline comes in. And it's wrong. It says that
comes in. And it's wrong. It says that we gave $50 million for the first Nick and Sierra Leone. And this is like definitely not true. All love to the people at Good Good. Thank you for making us look good. Now John and I, we
are like among the top individual donors to this effort. But boy are we not like even 10% of that total amount raised. By
far the biggest thing that we have done is we have simply oriented people's attention toward this thing and uh and there are a few ways that we did it and I I am happy to share those. We started
the awesome socks club and then goodstore which donates all of its profit to charity. A lot of it to this specific effort. oriented. A lot of the
specific effort. oriented. A lot of the Project for Awesome toward Partners in Health specifically. A huge amount of
Health specifically. A huge amount of the money came from just asking a lot of people to sign up to be a monthly small donor to partners in health. Thousands
of people did that and over time that adds up. We recruited people to be
adds up. We recruited people to be Project for Awesome matching donors.
That was a big thing. Partners in Health then showed some of their high dollar donors what this community was doing and it inspired those people to give more.
The Sierra Leoneian Ministry of Health also has been part of this. I wrote
letters to the richest people I knew and I I found out how generous they were.
The most generous of them who had the health of mothers as one of her top priorities and her giving, I'm very sad to say never got to see this moment. And
of course, the man who inspired all of this, Paul Farmer, who started Partners in Health with a really simple notion.
He thought that the idea that some lives are worth more than others is the root of all that is wrong with the world. and
he also didn't get to see this having passed away in Rwanda after a heart problem in 2022. But this weekend during the project for awesome an event that has been instrumental in the construction of the Paul E. Farmer
Maternal Center of Excellence at Kuidu Government Hospital, the first baby was born in the first NICU in Sierra Leon.
34 minutes after the center opened, a woman came into the hospital. Her blood
pressure was dangerously spiking, which can raise the risk of stroke and seizures and organ damage and blood clots. There were already other pregnant
clots. There were already other pregnant women there, but she was triaged to be treated first, and her baby was born by C-section just after 100 p.m. on
Valentine's Day. And that was just one of the things that happened. Another
mother was having chest pains and drove 5 hours to get to the hospital. Another
was past her due date and had an amniotic leak and received the hospital's second C-section later that day. Another woman was delivering at a
day. Another woman was delivering at a nearby clinic when complications presented and she was rushed to the MCOE. At 10:00 a.m., the first premature
MCOE. At 10:00 a.m., the first premature baby was received at the hospital, having been delivered at home. By the
end of the day, they had received their first referral via ambulance, their first vaginal birth. 27 mothers had been admitted and 13 babies had been born.
People keep asking me about this and all I can say is I did none of this. Like,
if I did anything, it was just like fun ideas that helped turn people's heads in a direction. And once their heads were
a direction. And once their heads were turned, they did what was up to them.
But John, you turned my head and Paul Farmer turned yours. 13 babies in one day. John,
day. John, I'll see you on
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