Why You Need to Slow Down - Blake Rocha

Recently, you've shifted your content from focusing on money to focusing more on peace. Is this a new season for you,

on peace. Is this a new season for you, or is this a next evolution?

Um, I've never looked at growth and business and because we're people that share our lives on the internet, it's transparent to everybody.

U I've just I've never I've always looked at it like chapters. And so I could feel a chapter changing and

turning about a year ago. And the

problem with the chapter turn is there's so much that is immersed in our life and business and the online space as well that as these as you're turning this

page there's things that you have to decide I need to let go of. Um you know there's ego things that you have to let go of there's places you have to let go of. There's friends you have to let go

of. There's friends you have to let go of. There's old ways of doing things you

of. There's old ways of doing things you have to let go of in order to when you get the vision of this is where I want to go directionally. I'm being pulled over here and I'm somebody that just chases like excitement and energy. When

the energy starts drying up, I look over here and I go, I want that. I wanted I wanted this like you know the feeling that you get of nostalgia where it's

like this kind of like warm comforting blanket and that feeling that you get when you write something that's really good or when you watch a movie and you're like wow that was just so incredible and people put stuff out. I

look at a lot of like what we do in terms of business and in creating as art and I just felt like that stage or that chapter of my life that it was turning

but I had too many shackles on me that I needed to break. And so what you see in my content today is somebody who went from me me and here's how much money

I've made and here's how many houses I have and here's how um I've figured out how to to do things to here are lessons that I've learned for you and for us and

like for we and the businesses and the things that I'm building now are for us and we like I just I let I had to just let go of it's all about me And I think

it's just translating through in my content now. Now there's no I don't I

content now. Now there's no I don't I don't wake up and feel like I have to post anymore. Um because at the time my

post anymore. Um because at the time my for the last 5 years my my primary source of income has always been through education, right? And through through

education, right? And through through online, through coaching, through teaching, um through mentoring. And so

it's great, but it's a eat what you kill game. And at some point like

game. And at some point like you if you don't if you can't build something that's and I think that Alex Becker was like had some really good thoughts on this especially because he was one of the first people that went

from like online coaching and sales and things like that to transitioning over to building like a a legitimate legitimate company right in in terms of like Hyros it's a software right like

having a team under you and being able to like take things to the next level.

It was just me. It was me and it was great for a really long time. So, nobody

[ __ ] told me on a Friday or Saturday I had to post. Nobody told me that I needed to edit anything. Nobody told me that I needed to sell. Nobody told me anything. It was completely the amount

anything. It was completely the amount of money that I would make and and you know, at some level success and happiness were were conjoined with

whatever it was that I wanted to do. But

if I [ __ ] up, I didn't have to I didn't have to report to anybody. I

didn't have to face any music. I just

had to look the guy in the mirror in the face and like you know feel sorry for myself or whatever it would be right but

now that I have team and people and I've built it more you know about like we and the the you know unity of of everybody um working together

my actions dict like dictate like my my actions have a much more of an impact people's livelihood how I'm, you know, their their their

dayto-day the how their energy, their excitement, their like what they're working on and what they're building their, you know, clarity of path as somebody who's leading a company and

also like transparently is on the internet. I have to I can't look that

internet. I have to I can't look that man in the mirror and I can't look myself in the mirror and not recognize that person because everybody else is going to have the same

[ __ ] issue with me. I can't say something and be somebody else offline.

I can't say, "Hey, it's all about family and community and peace and taking care of yourself and this stuff and then go get in there and say, "Hey everybody, you're working Friday, Saturday, Sunday.

I don't give a [ __ ] if your kids have gymnastics or if you have this, that, and the other. Like, get it done." I

can't do that. So, um I don't know. It's

all that's a bit of a really long-winded answer, but um it's it's a new chapter that's turned in my life, and it's definitely the most exciting and

peaceful and like most selfless chapter so far. It's an incredible experience, I

so far. It's an incredible experience, I think, to go from being that sort of individual rock star. You can just sling it on your own, do what you want when

you want. Um, and sure you have people

you want. Um, and sure you have people in your comment section that will judge and and and you know that you want to impress and and stay in good standing

with, but they're much more abstract.

>> Meanwhile, you make that transition into having people that really depend on you.

Started with your family, right, through your business, uh, managing Airbnbs and then expanding your coaching program and having real employees, people that have their own livelihoods. I heard you

describe it on another podcast as it becomes this domino effect where if I am not um in alignment with what I preach

and what if I'm not practicing what I preach then if my domino falls there are a lot of other dominoes that fall around it >> and I think that it's apparent in your

content that like you felt that change and it is really inspiring to see the shift from the the ego the me me look at money and the [ __ ] blah blah and you

know I fall into that myself >> but to see you go from that to the focus on health and business and family and these traits that were always there um

but for them to really grow into their own >> they were there I think that's a good point too is that they they were there just took a backseat they were like

sometimes even used as like um not scapegoats but they were used tactically, >> you know, with marketing and with trying

to like show you're like you're trying to be authentic online. And I think that that's part of I think that I think that one of the reasons why I've had success with marketing and and kind of just

building brands is is just clear communication um of when when I'm in alignment or when I'm very clear on a brand or a or a person or a business

that I have that I'm building. If I'm

super super clear on who that person is and what they stand for and what they believe and what they like and what they don't like and what their dreams are and what they hate. If I can go portray that

message through my copy, through storytelling, um we win. Like you win. Authenticity wins.

we win. Like you win. Authenticity wins.

And um I think that that's just kind of what's happened is I Yeah. I I've just let go, dude. I've let

Yeah. I I've just let go, dude. I've let

go of I've let go of a lot of I feel like you've I I feel like I've watched you do the same in a lot of ways. I

think that like we had some convers we would have great conversations about business and then we would kind of joke around about like partying or drinking or college or going to you went to like call me in Europe and stuff and like

having a blast. And it's like part of it just growing up too. like I don't I don't I don't um I never had people beating me up for being a kid and

learning and I'm still learning and I don't ever want to stop learning and right now it's just a new season of learning. I'm learning how to be a

learning. I'm learning how to be a better coach instead of a better player.

I'm learning how to um hire and manage and onboard and um you know direct and lead and and and draw up a play and like see if other people can help do like

take it to the finish line instead of just me. So um and I think that we're

just me. So um and I think that we're probably both in like relatively similar spots. You're you're are you a few years

spots. You're you're are you a few years younger? Are you 20?

younger? Are you 20?

>> Yeah, I'm 24.

>> Okay. Yeah.

>> So yeah, I was >> honestly I look to you a lot. I'm like I love this playbook. You're like, I got four years to do it.

>> Yeah. Yeah, exactly. I'm like, okay, wait. So Blake recently got really

wait. So Blake recently got really dialed in about if I can start to do it now, I'll be a few years ahead. No,

>> but it was like, don't you feel like do you feel like it's a bit and maybe I don't think it's just me, but I there's a I think about like the magnet concept

quite a bit.

You can if you look back on some of the decisions you've made whether it's in business or life like hey should we start this new app or hey should I do drugs tonight

>> there's a gut or a like immediate gut instinct that the polarity of these like magnets are they do not want to touch >> you can [ __ ] force them to touch though

>> you know what I mean like you can and you know the result they're going to get >> sparks flying >> and it's just like you're holding it there and eventually he's like [ __ ] that was like too much. Um, on the same

token, I feel like there is this magnet that is, you know, God or source or um, love or life, you know, like whatever people believe. I'm I'm a Christian, but I also

believe. I'm I'm a Christian, but I also believe, you know, quite a bit in a lot of this like energy and and frequency stuff as well. And I was just, you know,

I still feel like I'm ultimately being pulled this way. Like I'm just being pulled this way. And sometimes I'm being pulled back, but I'm these big ass

magnets from a long range away are being pulled together. And as a visual

pulled together. And as a visual learner, and it's just something that I'm always thinking about, I'm just trying to get like my goals now are to

just live the happiest, healthiest, um, and most aligned days every single day. I'm not trying to go leave some

day. I'm not trying to go leave some like massive legacy. I'm not trying to go build a multi-billion dollar business. I'm not trying to make the

business. I'm not trying to make the most amount of money. I want to be the best husband, best son, best boss, best

friend, um be in the best shape, and be, you know, at peace and and happy. I find

that this is an underemphasized position. Um, on either ends of the

position. Um, on either ends of the spectrum, you seem to have uh the classic internet money sort of Miami lifestyle, which is um I'm not I'm not

focused on doing anything for anybody, right? It's all about just my joy

right? It's all about just my joy dayto-day, doing drugs, partying, buying expensive things, right? That's on the one end. On the other end, you've got

one end. On the other end, you've got the sort of SF tech mindset, which is I am purely focused on building a multigenerational company that's going

to be worth a trillion dollars and anything short of that is a failure.

And maybe it's because those are extremes and they're more likely to be viral and whatnot um in rhetoric on social media,

but it seems like there is a underemphasized position which is yours, which is like I want to build things that help people so that I can have a great life with me and my family. I can

spend time focused on health, nature, and alignment with my deeper self. Now,

I want to take a step back really quickly. Uh, for people who don't know

quickly. Uh, for people who don't know who you are, at the age of 22, I believe that you were serving in a restaurant.

Is that right?

>> Y.

>> How did Blake Roachce go from broke 22-year-old college graduate to now where you're at today?

>> The short and long version is I was always an entrepreneur.

um always from mowing lawns and and and burning discs and jailbreaking. Yeah.

jailbreaking like you know on Limewire and on torrenting movies and just doing everything I could and drop shipping it didn't matter anything that I could do >> and I think along the way when you're

younger I my my I have an opinion that I don't ever hear anybody say and I don't even know if I've ever said it >> that I think the most formidable years of an entrepreneur's life is probably

going to be that like age seven to like 16 17 those were the years that like those were the that meant the most to me. As I look back, they're obviously

me. As I look back, they're obviously not, you know, the lemonade stand and the, you know, the burning the discs and jailbreaking iPhones and selling gum and flipping, you know, buying Little Caesar's pizza and flipping it for

they're five bucks a p, you know, five bucks a piece instead of $5 a pie. These

are these years shaped how I looked at the world as those older years came around and I saw what was

trying to happen with the traditional education system. I try I saw what was

education system. I try I saw what was happening with traditional like jobs and trying to get people to go into finance and all you know all these different you know these different ways of life that I I'm not trying to [ __ ] on and I don't think that everybody should be an

entrepreneur but if you if you want your kid to have you know the best shot of being an entrepreneur it's probably those years that you can give them the most support. Um, and I'm guessing you were you kind of were like

curious about it too, right?

>> Dude, I wrote an ebook when I was 9 years old titled How to Make Money as a kid.

>> And it was talking about lemonade stands, um, mowing lawns, going and knocking on I would go and knock my neighbor's doors when my parents didn't know I was doing this at times because

they would be like, "All right, you've got to have a clear offer, Blake." But I would go knock on doors, be like, "Hi, I'm Blake. I want to make money. What

I'm Blake. I want to make money. What

can I do?" and they would give me little tasks and I would go and do it. Um, and

I totally agree like seven through 16 is incredible. I think

incredible. I think >> um I think one of the big reasons >> is the fast iteration speed, right?

You're trying out a new [ __ ] thing every other week. You get so >> curious >> and but like look at some of the things that even in that story that you were just sharing like that translate through. So why would somebody who's

through. So why would somebody who's your neighbor who doesn't actually have anything for you to do give you $20 to go do something like pick the weeds in the backyard? It's because of your age,

the backyard? It's because of your age, right? Like they're just like, "Holy

right? Like they're just like, "Holy [ __ ] this kid's seven years old. Like,

this is awesome. We help him out." But

look at, you know, I got a DM yesterday.

Some kid DM'd me and he was like, "Hey, man. I've built a a lovable um

man. I've built a a lovable um competitor that's 60% faster and 20% cheaper and I'm 16 years old." He's

like, "How how much money do I need to market this?" And I go, "Dude, why the

market this?" And I go, "Dude, why the [ __ ] do you need to market this?" You

know, I'm not like cussing at him, but in my mind, I'm like, "This is like you saying that you're 16 is half of the like half of your guys joint that you've done with Cali." 18year-old, you know,

>> well, there's a reason that, you know, I mean, listen, Zach is amazing in his own right, the CEO, but there's also a reason that even in the early days when um, you know, when I was full-time

involved as well, Zach was making every single announcement about the company, right? It's the biggest advantage,

right? It's the biggest advantage, >> but it's because people want to help younger people that are crushing it, and then they want to look to them and say, "Hey, like you're paving the way." And

it's just it's, you know, these things are translatable. This one of them was

are translatable. This one of them was eliminate stand or, you know, picking weeds and the other one's this. So

anyways, got got us got sidetracked, but I was always an entrepreneur. No, you're

good. I right when you know uh lockdowns happened, co started a I was living with a bunch of roommates at this at this little uh little apartment in Thousand Oaks and they all came home one day and

I had this whiteboard in my room that I'd always [ __ ] around with ideas on and I really hadn't had a good idea in years. I like spent my $12,000 of

years. I like spent my $12,000 of savings I had on a clothing company. And

then they were like, "Hey, Roachcha. Uh,

my last name, uh, what, you know, what what penny stock should we buy?" I was like, "Penny stocks." They're like, "Yeah, you know, we just got this this money from the government. You got it too, probably." I was like, "Oh, fuck."

too, probably." I was like, "Oh, fuck."

Like, we like 3,500 bucks for free or whatever it was. And they're like, "Dude, like what do we do with it?" And

I just remember having this oh [ __ ] moment that like I went into the room and I drew like three circles like damn like damn near like a vin diagram or

like a eeky guy chart and it was just like like free money and it was um like lockdown so like no job.

And then I just like drew a picture of like my friends and I was like look if these people are getting free money and they're locked down at home and they're trying to figure out what to do with it.

I have to build something in the middle.

That was just pretty much it was just it. It was just like I don't know

it. It was just like I don't know exactly what it is. And then

coincidentally, I have a you know business partner that I had always done like little high school businesses with [ __ ] you know even middle school like Call of Duty like make your you know

10th 10th prestige uh accounts and sell them for 20 bucks and stupid [ __ ] So he calls me and he's like, "Hey, you know that people are doing these Discords with uh stocks and crypto and um they're

basically just piecing together like uh a community where people pay to be a part of this community."

>> Mhm.

>> I was like, "Okay, I don't really know too much about it." Like, but I' I've been in Discords. I've always been a gamer. We build this Discord in like a

gamer. We build this Discord in like a week. We go to market with it. I get

week. We go to market with it. I get

kicked out of my property. I have to move back in with my parents. I'm

[ __ ] like, "This is this sucks. It's

terrible."

um what do I do? I don't have any money.

I'm finishing my master's degree. I'm in

like 55,000 of debt and like this is like actually becoming a bit of a nightmare. Um but it was the biggest

nightmare. Um but it was the biggest blessing in disguise because I went home and I locked in and for the next like two or three years like those businesses, you know, I made two communities. Um I started making videos

communities. Um I started making videos on TikTok. First video got like six or

on TikTok. First video got like six or 700,000 views. Woke up and the the

700,000 views. Woke up and the the business went from like zero to $20,000 a month relatively quickly. And I was probably the first mover. I mean, don't quote me on this, but I' i'd be I'd be

hardressed to find somebody that was on TikTok talking about both business and finance. Like, I was just moving really

finance. Like, I was just moving really quick on it. There was a few other people talking about finance, but nobody was talking about stocks and crypto um and using it as a topic.

>> People have this new influx of a few thousand >> dancers. Like there's a bunch of

>> dancers. Like there's a bunch of dancers, you know, like a bunch of it was a dancing app and a com all of a sudden it was becoming a comedy app. And

then between the comedy, I was like bridging the gap of education.

>> Well, I I remember the early days of I first got on TikTok during lockdown and I remember when I started to see like talking head videos. I think Ben Dunn was one of them if you remember that

like fitness guy. Um and like sush bra.

>> Oh yeah yeah yeah.

>> Yeah. Um, and so I remember that that period was the transition and it seems like you were one of the first people because I think lifting was one of the first niches to come out beyond dancing, but seems like you were one of the

first.

>> Definitely lifting lifting and um, you know, like carves and like you know, as it goes, you know, like it's a social app that's growing exponent at an exponential like uh, growth rate. So,

you know, everything is is is bound to fill in. I just was le like like had

fill in. I just was le like like had stumbled into a a perfect [ __ ] storm basically of like I had a product that people wanted which was this you know online community. It was relatively

online community. It was relatively inexpensive and before I knew it I had a quarter million people on an email list and was doing you know half a million dollars per month before I could like

figure out what the [ __ ] was happening >> so fast. And my picture was a picture of Tony Soprano and nobody knew who was it was me and my name was 4 to8

and um and that happened for like two and a half years and those businesses went and flourished and they were amazing and I learned a lot about businesses and contracts and subscriptions and churn and all these

things. And through that process, I grew

things. And through that process, I grew a lot as an entrepreneur. And what I was figuring out that I was actually uh was my was my superhero like my superpower

was I had this ability to understand like the full suite of bringing an offer through organic and you know through organic content bringing an offer to

life from the offer to the marketing of it to the funnel to the pricing of it to the upsells and downells. I just became like fully enamored with the fact that

like one person could teach one skill that they like would have been successful with or like help people get through one transformation, lose weight, gain weight, gain muscle, lose fat, like what it doesn't matter. Um, the fact

that you could do that and market it and sell it and and not have to pay for ads and just take all the money home yourself and help people out, I'm like, this is a way better vin diagram. Mhm.

>> So, as I was making money with, you know, the the subscription stuff, I started buying real estate and and learning about Airbnbs and learning about section 8. I bought like $3 half million worth of section 8 properties,

which is a nightmare. Single family,

multif family, nightmare. And then got some Airbnb properties and they were crushing it. Like, I was like, "Oh my

crushing it. Like, I was like, "Oh my god, I'm getting tax savings. I'm buying

assets. Like, I'm I'm setting myself up for the future." remind you I'm still like I got up to like I'd probably made like5 or $6 million. I was still at my mom's house. Like I just didn't give a

mom's house. Like I just didn't give a [ __ ] I was just sitting in that room like just going as hard as I could because I'm like there's only one shot at this thing I thought and I didn't

know if when it would ever end or if I ever like wasn't going to be you a creator influencer. So um that all goes

creator influencer. So um that all goes down. Then I started coaching in the

down. Then I started coaching in the Airbnb space. Build um a extremely

Airbnb space. Build um a extremely successful Airbnb coaching business.

Build a Airbnb software that went on was extremely successful. And then just this

extremely successful. And then just this uh this year um stepped away from from selling um from coaching from mentoring and um yeah I just I don't have

anything. There's nothing for me to sell

anything. There's nothing for me to sell anymore. I've been able to take a lot of

anymore. I've been able to take a lot of that time and uh a lot a lot of the money and the and the people and the leverage that I had and start um funneling it into publishing and like

building offers without me being attached to it. Do you help other people now do what you had done in the past?

>> Other people and other businesses or just like drawing them up from scratch and um with no other people except for me, but just not me as the face.

>> And um yeah, it allows me to do what I do best and um and do it from anywhere.

So, it's a good little uh Oh, that's a good light. So,

good light. So, >> yeah. Yeah, it seems like a good

>> yeah. Yeah, it seems like a good summary.

>> Yeah. And so now as you make this transition beyond, you know, prioritizing content, as a means of um as a means of funneling people to uh and

and teaching people about how you've made money, now why are you creating content? Like what is what is the

content? Like what is what is the objective for for Mr. 428 currently?

I self like selfishly it's because I like selfishly, it's for my kids and my future self.

I love I love creating um creating content at least in in my head.

It's not so much the physical, you know, part of it of like >> sitting in front of a camera and doing all that stuff and like holding an iPhone camera. Um,

iPhone camera. Um, I I've like received multiple downloads and I've prayed about this a lot that

and and I thought about this a lot in Australia too that one of my purposes on earth and like during my time here is to just be a

vessel of of you know information and of leadership and of service and of you know everything I'm able to learn of

Christ and and all of it like just to be a vessel like I have a voice and people listen and I lead and people follow. So,

you know, in that same in that same breath, my YouTube um is the thing that I'm most in the most I'm the most proud of. And I tried for like 3 years while I

of. And I tried for like 3 years while I was actively like doing the Instagram and Tik Tok [ __ ] every day to get the YouTube to work because I was copying Iman Godzi style and copying all these other people's styles. And the second that I stepped away from it and said,

"Okay, I don't need to sell [ __ ] anything to anybody. I don't need to create anything for anybody. Let me

create what's in my head and tell a story that I want to tell of my life the way that I'm living it today and be able to look back on it and just have a documentary for my [ __ ] kids and just

keep this camera rolling." When that happened, you know, views went up, money went up, opportunities went up, doors began opening, other doors that needed to

close closed. And coincidentally, I'm

close closed. And coincidentally, I'm much happier with the content that I'm putting out. And that content that I'm

putting out. And that content that I'm putting out that is not there to sell to anybody anymore is bringing in a lot of talent into my sphere. people are like,

I want to come work with you on whatever you're building because I respect the way that you are leading or living or whatever it may be. So, it's actually become what started as like me being

selfish on I don't really have anything to sell. I don't don't need your money

to sell. I don't don't need your money anymore. Like I'm good. I'm good. And um

anymore. Like I'm good. I'm good. And um

now it's become a top of funnel for the best talent in the world to come to come build with me.

>> I think that there are certain people, not many, but they exist. people on

social media that when you create content and when you speak um your truths, what you understand about the world, the people who view it and

listen, their lives improve.

>> I think that there are also a lot of people that make content about gambling and drugs >> and partying and all these different things where you watch that content and

your life goes downhill. And what I've noticed from your content is like I personally I watch it and I'm like, "Oh man, I haven't been focusing enough on

cultivating peace within my life." With

detaching from the work for the ability to think clearly.

>> It improves my relationships. It

improves my productivity. Even though I spend less time behind the computer, maybe >> I'm I'm I'm higher output when I do it.

Um, and you see it in your comment section, too. Like, it's awesome. I

section, too. Like, it's awesome. I

think that your YouTube has like one of the coolest comment sections. Your

storytelling has been great. Not to

glaze you too much, but >> um that's kind of what I've gathered from this recent shift in your content, which is which is cool to see and it's inspiring.

>> I think you do. Um I appreciate it.

Thank you. Um and I'm glad that it's been wellreceived and I'm just going to keep kind of pushing forward on it. I

think that for in in a similar vein to compliment you on on your stuff, I think that there's periods of time where

with your content, I really liked when you just gave free value and free game. You used to wake up early and you did a split screen and it was top and bottom >> and some days it was like overly

technical and tactical and some days it was like a it was like a like basic like >> you know two two roads diverge and it was just like like do this or do that.

>> I think it's important because there's a lot of people that like you speak a language that bridges the nerds >> and like the non- nerds. Like I would say that I'm somewhere in the middle

too. Like I love nerding out. I'm a

too. Like I love nerding out. I'm a

[ __ ] geek, but I also, you know, can sit at the beach all day and and or go hiking and like do do that. Like I can be outside, too, >> right? And so

>> right? And so >> you're the next layer of that. Like I

think that you have you're more much more technical than me. You're probably

much nerdier than me, much geekier, and also like equally training for Iron Mans and stuff. So that unique voice that you

and stuff. So that unique voice that you bring to the, you know, to this weird economy

that we're in, um, is like is valid and heard and it comes with like comes with the level of respect on it.

>> I appreciate that. I recently have had a really hard time. Um,

I don't know what it is. is I don't know if I'm just like a little bit autistic in this sense, >> but like I'm like, "All right, that [ __ ] I had done that for a while and then I kind of just got bored of it." And then

instead of just like slight transitioning, I'm like, "No, I have to wipe. I have to delete all that.

wipe. I have to delete all that.

>> [ __ ] it. New account."

>> Yeah. Yeah. Essentially, new account.

And I'm like, "All right, I'm going to do talking head videos now." And then I realized I'm like, "Oh, wait. It's

actually really difficult to provide significant value just talking to a camera in the in the way that I want to, right? I want to teach people how to

right? I want to teach people how to build and it's like this weird sort of in between state that I constantly find

myself um trying to balance. I'm like,

do I want to tr to attempt to to very low friction speak to masses, whatever, just talk to the camera, or do I want to

um lean into what I am good at, which is like I can code, I can design, and I can market, I can do all those things like at a very high level. And yeah, it's

it's it's it's hard for me to sort of figure out uh a sense of clarity there.

If you have the luxury of not needing money from Instagram or Tik Tok as your primary source, which you do have the luxury of, then Hormosi laid

the groundwork for like the proper path >> to go down because I think you know obviously when they started it was it was I have nothing to sell you and then it was acquisition.com is the like thing

to sell you which is like hey we'd love to work with you if you're this like very upper echelon you know fit in terms of business like you're a service based business doing3 to $10 million per year.

We have the frameworks that plug in and blah blah blah blah blah. And like maybe they thought that that was going to be, >> you know, it's like, hey, I I'm just going to go put a shitload of value out.

We just had a $60 million exit. I don't

need your money, but I will go and grow and I'm going to master this as a media side and just get my [ __ ] out there. And

then, you know, now it's I have everything to sell you, which is fine.

It's it's completely it's not a knock, but it's the workshops, it's the books, and it's and it's all filled with value.

That's why I'm saying none of it's a knock. I'm in this space, too. I love

knock. I'm in this space, too. I love

it. I think that I've learned more taking, you know, uh, courses on like how to do paid advertisements and trying to understand, you know, pixels and everything under the sun that I've

learned, um, including copywriting, including all this stuff from digital products and from other people mentoring and teaching me. But what you'll see from that playbook is you are able to if

you're able to convey your message and just deliver value about the things that you care to talk about and not necessarily the like

not necessarily the how do I say this like talking about the the life from the like oh you know here's what I'm learning about like partying

and this and that or here's what I'm learning about like God and this and that like yeah that stuff is important.

like little tiny bit hidden >> fills out your character a little bit, but that's not the people like people are just hungry for [ __ ] value, for

alpha, for game, for truth. So when you see my stories, my Instagram stories, I don't think anybody in the world writes better Instagram stories than me. And

the reason why is because I I had to learn how to copyright because with my brand for three years, I couldn't show my face. So the only thing I could do is

my face. So the only thing I could do is have these thoughts, internalize them, try and figure out how to tell a story to get people to convert, to sell, to do all these things, and to get to be able to build trust through copywriting,

through storytelling, and through giving out free game and free value through my Instagram stories from a person that these people can't see. I had to learn how to write and talk. So I just think that the best piece of game that for for

anybody, whether it's like, oh, I can't really figure out what to put my face on the internet, or do I want to just do voiceovers? Do I want to do some text to

voiceovers? Do I want to do some text to talk or some Instagram stories? Is start

with Instagram stories. Just like go and give five or six slides of free [ __ ] game. Hey, you want to go from X to Y?

game. Hey, you want to go from X to Y?

I'm going to give you five steps. Here's

exactly how we're going to do this.

First two, three, four, five. Like,

thank me later. Middle finger. And

that's it. Done. And then all of a sudden over time, like you're able to just start people start saying, "Oh [ __ ] like he's really giving out game."

And then when you decide like what I I now know what I want to do with this account, you can do something with it.

>> Yeah. Like honestly, I think the long-term play for me and I think the long-term play for a high proportion of uh I guess specifically people in the

tech world is like the main reason I want to continue to build the personal brand is for the sake of access to talent. You know, like I just want uh I

talent. You know, like I just want uh I think that it Elon has done it exceptionally well and you see it from a lot of the great tech CEOs. um you need to be the sort of person that people

want to work for because that enables you to build out the team as we were speaking earlier like to get 30 Blakes on board right >> um and so I think that that's sort of

the long-term play now okay I want to transition slightly um previously you had given uh your path going from 22 to

to today if you were to go back to 22 we'll say in 2025 right so you were 22 years old right now today. What would

you prioritize? What would you learn?

How would you sort of orient yourself in this new economy?

>> Um AI. Like it's just the most it's clear as [ __ ] day. I wouldn't if if I was dropping into this exact timeline and I was 22 years old, everything I

would be doing would be focused on um not overwhelming myself with it, but figuring out like where the edge lies.

>> Would you learn to code?

>> Probably. Yeah,

>> probably. I pro. I mean, I was like I remember being like a freshman in high school and like trying to learn C++.

Never like made a ton of sense.

>> It was Dude, it is so much easier to learn to code today with Chad GBT as your tutor. It's incredible.

your tutor. It's incredible.

>> Yeah. I would just try and figure out like where the where the edge lies and then I would be looking like >> I probably would have never worked for somebody. So like after especially after

somebody. So like after especially after I made it made made a little bit of money um I probably would have just been trying to launch things and just see see what would happen and I was I was always interested in the marketing side of

things. So I think that if I could

things. So I think that if I could figure out product that the marketing side would come together whether it would be knocking on doors and or cold calling to like building like making content I think I was always like pretty

much like we're going to get it no matter what. So yeah I would be focusing

matter what. So yeah I would be focusing on that. I mean, like to to be frank, I

on that. I mean, like to to be frank, I think that the best starting like the tr honest to god truth that the best starting path for most people right now

that are young entrepreneurs, hustlers, low risk, low um low startup cost would be building an AI agency.

>> Mhm.

>> It's just a [ __ ] no-brainer. It's the

easiest cell of all time and it's becoming incredibly easy to find leads, incredibly easy to convert leads, incredibly easy to have a shitload of

templated products out. It's easy to learn how to use make and and like I mean any of this stuff or even go in and use inadin or to go in and and learn, you know, how to use air tables. Like

it's so insane how many businesses are out there that are [ __ ] wigging out because they don't have AI in their business. And technically speaking, you

business. And technically speaking, you can go give them more, you know, bring them more leads, better leads, more money, uh less, you know, uh help them

spend less money on uh employees and physical people in the office. That's

where I would for sure go get my chops.

Yeah, I get hit up by people all the time asking um for me to employ them to integrate AI into my businesses in different ways. And one one clear

different ways. And one one clear example that I have recently is someone asked if they uh wanted me to or yeah if they could do some GEO or AI SEO for

them. So this is essentially they go

them. So this is essentially they go they inject uh articles and uh data onto the internet so that when someone asks about Calai uh or ask uh CHP what the

best calorie tracker is it'll spit out Cali instead of my fitness pal.

Um, this agency came to me and I was like, "Great. Go do it for free." And

like, "Great. Go do it for free." And

they're like, "What?" And I'm like, "You guys just started. You have zero clients. Go do it for me for free and

clients. Go do it for me for free and then you'll be able to use me as a case study and then go get as many clients as as your heart desires, right? Everyone

will be down to work for you if I post about it." Or not everyone, but you

about it." Or not everyone, but you know, like it will give you credibility to go get more clients if I post about you as a case study. They didn't do [ __ ] And I'm like, man, it's it's too easy out here. Like if I were them, I

would have been on top of that. I would

have gotten it done immediately.

>> And you've made tens of millions of dollars in the AI space. And if you were 22, I mean, or 19 or 21, or you're giving advice to your younger brother or

even if you were giving advice to your corporate buddy who's 30 years old and you're like, and they're like, "Hey man, like what's a lowrisk way that I can try? I I could even fail and nobody

try? I I could even fail and nobody would know, but I'll likely succeed and go make a lot of money. Wouldn't you say it'd probably be something in the AI agency space?

>> Absolutely. No question. It would be So, I think there's a good um framing here, which is like there there are a couple of ways to go

about it, but largely you find an existing agency model, right? Maybe they

produce content for brands, right? I

think that there's a lot of opportunity in this example specifically.

>> Um, yeah. So, but specifically like doing UGC for brands, right? Apps right

now are just throwing money for UGC because it's the hot new thing. Okay.

Why don't you go get really good with 11 Labs and with um V3 or you know, Sora, VO3.1, right? Whatever. whatever the the

VO3.1, right? Whatever. whatever the the the best models are now, go get really good at them so you can produce really high quality content without having to put that much time in, >> right?

>> And then go spin up 20 brand deals and suddenly you're making $25,000 a month.

>> It's insane and it's so logical and it makes it just to me it's so like 1 + 1 equals 2 or 11. like it it may like it really is that you're because you're

gonna go learn so much about >> I'm not saying that the agency is the end all beall for businesses but you're each each step is a step in the right direction with business even if you fail

or even if you [ __ ] up. So if you're actually able to you know go get like onboard two or three clients while you currently still have your job and you're figuring out okay [ __ ] I might have overpromised this and I might under be

able to underdel here and you know I got to figure some of this [ __ ] out. You're

learning. You're learning. You're

learning. And if you can get up to a couple of clients, then you eventually escape the agency rat race. And then

you're like, "Okay, I know a lot about this thing.

>> I've been free learning. It's free

[ __ ] training."

>> And I've been in the AI game for now three years. It's 2028 and I've been

three years. It's 2028 and I've been doing it and I've made, you know, quart million dollars in this space. I am now actually an expert.

>> You're an expert more more so than probably 99% of people. I mean, I still say, you know, there's when you say Claude, most people think it's a [ __ ] French like baguette. You know what I mean? Like it's just people still don't

mean? Like it's just people still don't know what it is. And meanwhile me and you were talking or you know you go on Twitter and it's like you I feel like I'm behind.

>> So it's it's a dichotomy.

>> It's so much smaller than people realize completely.

>> And I think that >> because it's so small we have this tendency to think that you know everyone's doing it and therefore it's really really difficult. You got to be

super super smart and super creative.

Whereas it's like no, you just have to have some agency. Pick a domain, work within it for for longer than one, two weeks at a time, and over a long enough

time horizon, it'll probably work. Like

the way that I got into AI apps, right, I failed at building a marketplace app for over a year. I The reason that I was able to be one of the first players in

the game was because to some extent, I got lucky. I'd been working on this app

got lucky. I'd been working on this app for a year and it didn't work out. Chat

GPT had just come out and I was like, "Oh, wait. Instead of building a nonAI

"Oh, wait. Instead of building a nonAI app, a [ __ ] marketplace, why don't I take this insanely new technology and package it into what I just learned to do?"

do?" >> And I think that those opportunities will continue to exist. You work within the right general domains, the right sectors, identify these changes, pop in,

implement. M

implement. M >> what do you have you spent much time thinking about how you want your future to look in terms of like your day-to-day

or like your >> your life in conjun like having AI and tech and these things that you are just overly excited by >> that you have a ton of connections to

like it'd be ridiculous not to be like focusing your business attention here while also like surfing and you know reading and thinking and learning and

going to church like all there's there's a there's a bit of a like everybody's kind of trying to make it or at least seem like you know from a marketing perspective it's one or the other like

you know or you become a cyborg >> right >> what do you think >> you said in a video I just recently rewatched um that there are six things

that you really look forward to to break from work I believe it was hiking, surfing reading um writing and then there were two more

right church and then I think one more do you remember motorcycle I think yeah motorcycle that's right I'm actually looking to getting a motorcycle right now um independent that was a couple

weeks ago that I decided >> um so in terms of how I view the distribution um right now I'm splitting time between

San Diego and Miami Um, I am about to get a place in New York to build out.

I guess this will be the first that people are hearing about it, but getting a place in New York cuz I want to build out a real office. I want to have a real team in person. I've had fun doing the remote sort of low responsibility thing

for a while. And even the teams that I have, right, I have people in place that manage it, so I don't have any day-to-day responsibilities.

>> Um, it's been fun.

>> Yeah. Yeah. But also at the same time I um I want to take it a little bit more seriously. I want to give it a real run.

seriously. I want to give it a real run.

Um okay. Now to answer your question more directly, how do I view the distribution between work AI uh and day-to-day life in terms of like AI tech

and whatnot? Dude, I genuinely love this

and whatnot? Dude, I genuinely love this stuff. Like when chat GPT first came

stuff. Like when chat GPT first came out, so I had started using GPT3 before ChatGpt came out. come out? I don't even know.

>> Uh, so, uh, chat GPT GP 3.5 came out in end of November, start of December of 2022. I have screenshots of me using

2022. I have screenshots of me using GPT3 in October of 2022. And I was like, this is insane. Why is nobody talking about this? Uh, and then ChatG came out

about this? Uh, and then ChatG came out a month later and just [ __ ] blew up.

As soon as it was clear that the whole world was on it, I was like, "Okay, everyone's going to try to build [ __ ] around this right now, and I'm going to do that as well." But the first thing I did is I was like I want to understand

how this works from a fundamental level.

So I went and I started to uh I took some deep learning courses uh and then I did Andre Karpathy's tiny I think it is um to to understand like um you know how

the transformer model actually works when it comes to learning about AI and tech and whatnot. Like I love that. I

don't view that as work whatsoever. For

me work is the enterprising side of it.

Um, and I think that I live in seasons for the most part, chapters as you would say.

>> Um, and >> the reason that I split time between San Diego, Miami, and soon to be San Diego and New York, is that San Diego is the sort of like mecca for me, right? It's

like I come here to hang out, to surf, to to take in the source. Um whereas uh Miami as it has been in New York as it

will be is where I I create and I produce and I drop into the [ __ ] ego and I'm like >> this is how we roll.

>> Yeah.

>> What about you?

>> That's great.

>> Um that's just epic. I love I love I'm excited for you in New York. I think you get a redemption run at your uh at your What was the >> 10X?

>> No. No. Yeah. Oh, yeah. 10X. Yeah. Yeah.

>> You know what the studio is going to be called? Huh?

called? Huh?

>> 10x.

>> Oh, really? Yeah. Sick. Yeah, cuz

>> PMF or die.

>> Yeah, that's what it was. That's what it was. And it was like die. You're like,

was. And it was like die. You're like,

I'd rather just go home.

>> Brutal.

>> Um, but that was epic. I I Yeah, look, I just I I think that what So, I just spent the last three months in Australia. Obviously, I'm going back

Australia. Obviously, I'm going back there in on December 20thish, and I'll be back there for another like 3 to 6 months.

>> Are you just going to go half half?

>> Yeah, I think so. I think I'm going to do like 6 months in Lagouna Beach, 6 months in um Australia.

>> So sick.

>> Kind of chase the chase the sun. I'll

likely try and figure out a solution with um visas too, like golden visas in Portugal and and Dubai and try and start

structuring entities properly >> and just be able to shuck and jive a little bit and I I just am like I'm finding that. Yes. So, so I operated

with the season approach for a long time and like I and I think it words mean a lot of things like so I really believed when I said I operated in seasons and what came with the seasons thing for me

was um in the same way that winter comes around and you know that it's going to snow and you know it's going to rain, you know it's going to be cloudy, I would have winters.

>> Mhm.

>> Like I would have winters and they would be places and activities that I would do. So I would have a summer that would

do. So I would have a summer that would feel like, you know, Newport Beach, you know, crushing, you know, drinks with the homies on a Friday and Saturday, business ripping,

doing well. Uh, and then a winter would

doing well. Uh, and then a winter would come and it'd be like, oh, you know, I've got to go back to central California and I've got to get some [ __ ] done and I'm feeling like, you know, in low energy. I'm not I'm feeling like

low energy. I'm not I'm feeling like kind of just depressed a bit. And like

there was just these seasons and they consistently like patterns would rotate through rotate through in a circle and it was just a self-fulfilling prophecy via my words. And so the chapters thing

kind of came about just because it felt like >> I want the next one and I don't want it to feel like the last one. I don't give a [ __ ] about the old one. I've done it enough times. I know exactly what each

enough times. I know exactly what each of the [ __ ] things and the mistakes that I've made a thousand times over feel like. How they hurt people. How

feel like. How they hurt people. How

they damage my business. how reputations

can get like this close from being, you know, all all of it. And so um so this chapter that I'm in right now is

a it's a bit of juggling of trying to to essentially just stay on top of like prioritize like keeping my priorities in order and technology and learning about

AI and staying immersed in it I think is a it's easier for me rather than playing with it and seeing what it's capable of all day every day. It's more so like tapping into it like once a month and

really like seeing what's going on. Um,

and then more so being able to speak with people on my team and knowing what's possible to be built because I like to sit in the like Walt Disney, you know, have you ever heard about how Walt Disney's uh like both the office and how

the business was structured?

>> No. Tell me about it.

>> So, and I might butcher this a little bit, but there was essentially Let me Let me look this up real quick because it's it's it's great.

>> Where did you first >> Let's ask Let's ask ChatGpt.

I remember hearing a story about how Walt Disney had the office and how he had his business structured with the idea room um and multiple other rooms um the filters and things like that. How

was that structured?

>> It's better than Google now.

>> Mhm.

>> So much >> my go-to. I use it more than any other app dude.

>> So, uh so here's how it was structured. Um

no wait this the this so there was an um external zone where you deal with customers partners outreach and investors internal creation zone where product development features

discussions and user feedback iterations happened and then there's the inspiration or incubation zone where you absorb market trends dream up big pivots and prototype wild ideas. So, I like the

ladder. Like, I like the dream up big

ladder. Like, I like the dream up big ideas and then be able to have a and then be able to communicate with really smart people, whether it be people that are in the business or calling people like you or anybody in my network and

saying, "Hey, I've got this idea. Is

this possible to build? How would this look? Here's my limited knowledge on how

look? Here's my limited knowledge on how this looks. Can I I want to bring this

this looks. Can I I want to bring this to the market?" And I mean even for example when I was in uh you know Australia and when I was in Italy like the last basically I've been gone for

six months um with traveling it was Miami, Italy and then uh Australia I was try I tried to I go rabbit hole and like ideulate and think like what's

the next big idea and what am I going to build and I was really actually fixated on building a billion dollar business.

Like I saw what a couple people were building that I knew and I was and and they'd raised and I was like oh I want to go raise. I remember seeing this transition of yours over the course of like every couple weeks. It was like a

slow evolution and but it's just like in real time I'm trying to figure out cuz of my identity like a lot of it is in line with what it is that I'm working on and building towards every single day.

And it was hard to sit back and just read and think and listen to podcasts and listen to founders and sit back and just and when the [ __ ] is my idea gonna come? I would I was [ __ ] like it was

come? I would I was [ __ ] like it was killing me and I had too many ideas. is

then I was like, I'm going to start a credit card company for marketers and like then it's $6 million to start a credit card company. I was like, [ __ ] that. Like I don't want to start a

that. Like I don't want to start a credit card company anymore. And um you know, I go down the whole rabbit hole in a CRM and a this that and the other.

And I realized I was like, man, I love living in this like ideiation stage in this phase like I bring babies from inception >> and can pull the ideas from the ether

>> and say, oh, they're doing this over here in this in this business model and this is why are why are we still doing this in the like waste management industry? Do I know anything about waste

industry? Do I know anything about waste management? No. But I know that the way

management? No. But I know that the way that they're doing that's wrong and in this industry that's completely separate over here. This is right. if they did

over here. This is right. if they did this. Okay. And then I just go sit and I

this. Okay. And then I just go sit and I explore and I write and I think and I read and I call and I tinker. That's

where I live. So I made the conscious, you know, conscious and very much like deliberate decision that I will live there. And the thing about living there

there. And the thing about living there is I the more that I spend time on chat GBT and on these other places that are supposed to feed me ideas, the more

confused I get. Mhm.

>> I feel way more clarity when I can just dream it up myself and think about it myself and call and talk to people myself. And even sometimes like when I

myself. And even sometimes like when I walk in the mornings, I like feel like when I'm on a phone call with my headphones and it's dark, I almost feel like if I'm talking to you, I'm on this

like ethereal plane above myself. Like

it sounds weird, but I'm walking in this like dreamscape space kind of like a Mario game and like jumping through a window and you say, "Hey man, I had this idea like dude, let's bring this 10x

thing back around. I really like what um you know they you know they made $100 million with uh uh Brian, what's the guy's name?" Uh

guy's name?" Uh >> this is a really bad example cuz I'm forgetting the superhuman. Yeah. Hey,

they made $100 million with Brian Johnson. I know another guy that looks

Johnson. I know another guy that looks like this and their whole thing is the exact opposite, but it's carnivore and he's living way longer and he looks a lot better and we could do blah blah blah blah. And I'm sitting there and I'm

blah blah. And I'm sitting there and I'm just like [ __ ] like the movie Ratatouille, >> you know, when they [ __ ] close, he go, "Close your eyes and eat this." He's

like, "Eats the cheese and it pops yellow." And he's like, "Okay, eat the

yellow." And he's like, "Okay, eat the strawberry." And it pops red. And then

strawberry." And it pops red. And then

he puts them together. He's like, "What do you see?" And he's just like, "Fires." And he's like, "I'm tasting.

"Fires." And he's like, "I'm tasting.

I'm feeling it. That's where I live."

>> What is it? It's called senesthesia.

>> Yeah, I live there, bro. And I don't ever want to not live there. That's

where I find happiness in in my business world. The rest of the days, I don't

world. The rest of the days, I don't mind doing [ __ ] all, sitting on the beach, working out, staying in the sun, hanging out with my friends, doing [ __ ] you know, steak nights.

Cooling. But when I'm working, if you want the biggest and best ideas to come to life, let me drop the vision and let me lead. And so that's where that's the

me lead. And so that's where that's the this is a really [ __ ] long and random answer for a good question.

>> That's great though. I love it. But

yeah, it's so so it didn't answer your question of like how do I see AI with all this stuff, but at this but I think in some way it does because I'm struggling with I know how

powerful is and I need to utilize it in all of my businesses, but I'd rather pay the smarter people than me that love to live in it all day to tell me what's possible with it and let me just continue to dream up the vision and so I

don't have to live in that world.

>> Yeah. Well, you have described content creation as being similar to being an artist, which I think is very true. Um,

and to take it a step further, it's like, you know, I don't think that Blake Roachcha, the content creator, is an artist and then Blake Roachcha, the the

entrepreneur, is a purist businessman, right? It's probably that that artistic

right? It's probably that that artistic capacity that exists within you and and and and that you embody is pervasive, right? And that if you tried to deny

right? And that if you tried to deny that when you go to business that you're like, "All right, I'm just going to be a [ __ ] purist like operations guy.

>> Sit at the desk and let me figure this out." Go insane.

out." Go insane.

>> I'm like, "Fuck, I'm like, take a bat to this thing."

this thing." >> Yeah. And

>> Yeah. And yeah, I think that it's very and you know, there's some level of privilege here too where once you get to to to a point of success and leverage, you're

able to really lean into that. But I

feel similarly and that I'm like I like being in the position where I'm I I can just walk along the beach and hop on calls with friends, with people like you, with with other people that have

great ideas and and and I I just like you feeling ethereal. I feel like I'm on the [ __ ] moon, you know.

>> Um >> I had listen to this before I got here today. So I was at I got back into

today. So I was at I got back into California. I was in Huntington been in

California. I was in Huntington been in Huntington Beach at staying with my parents.

>> U I haven't seen him in six months. I'm

like it's great to hang out with you guys. Super fun. You know, I have my

guys. Super fun. You know, I have my computer back though. My rig is set up at my house from when I was building the business there.

>> And so um for this we was like we'll stay here for a week. So instead of what I had done for the last 6 months was wake up and walk like four or five miles every single morning. Wake up like four, throw my headphones in. I was on a time

change. I would call people and I would

change. I would call people and I would knock it out. And I was always it was the best start to my day ever.

>> Well, I got back here and I was like, "Oh my god, my rig.

>> Get back on my computer." And like I love to nerd out and go down rabbit holes and build and tinker and I fall for the trap of like chat GBT [ __ ] And for the last five or six days, I was

like, "Dude, my [ __ ] day sucks and my energy sucks and I'm drained and I'm so tired. Like, what the [ __ ] is going on?

tired. Like, what the [ __ ] is going on?

Is it my, you know, my body? Is it my brain? Is it my supplements? Is it the

brain? Is it my supplements? Is it the time change? Like, what the [ __ ] going

time change? Like, what the [ __ ] going on?" So, I woke up like 4:15 this

on?" So, I woke up like 4:15 this morning and I went for a walk like I usually did, but it's just colder outside and it's dark as [ __ ] I got profiled. I got straight profiled this

profiled. I got straight profiled this morning. Some chick pulled over and

morning. Some chick pulled over and she's like, she's like, "There's a bunch of robbers around here." She's like, "Let me walk you back to your house." I

was like, "The [ __ ] you are walking me back to my house?" I'm like, "Hell no."

Um, I was walking around and I had a conversation with two rock stars this morning, actually. And then in a in a

morning, actually. And then in a in a third conversation in chat, Aean um uh let let me make sure I don't butcher his. I I'm good friends with him, but I

his. I I'm good friends with him, but I never know how to say his last name properly. Aean Alabdulla, I believe, is

properly. Aean Alabdulla, I believe, is how you say his last. Let me see because I don't want this to be on here and we need to cut this part.

>> Yeah. Yeah. Yeah. So, it is Aean Alabdullah. So, I was on the phone with

Alabdullah. So, I was on the phone with Aean Abdullah who scaled um App uh um God, what was the company that they were at? AppSumo.

at? AppSumo.

>> He scaled AppSumo from like uh 9 million to 110 million as a CEO.

>> That's with Noah Khan, right?

>> Yeah. So, so Noah and and him talking with him about m like what it takes to be a CEO, what it takes to step into, you know, talking about like being a

man, being a husband. He's got a, you know, a kid. We're talking about fatherhood. He's been like a mentor, you

fatherhood. He's been like a mentor, you know, he is a mentor to me and not like in a paid way, but just like we became friends and he's always been like there for guidance. And so for an hour I get

for guidance. And so for an hour I get to talk with somebody who scaled a company to definitely over a billion dollar valuation um as CEO and ask him

questions about leadership, delegating teams, hiring, poaching, different you know different stages, what where your time is best focused. Get off the call with him. Get on a call with my buddy

with him. Get on a call with my buddy Marshall Hos who sold Sheepard or I think it's called somewhere.com.

>> Mhm.

um for $56 million exit just built a dream house and we're talking about building something together as well and then we're talking about some real estate deals and I'm like wow what an

amazing privilege it is that this is this is how I get to live my life. I get

to talk with interesting people in the same way that Warren Buffett and Charlie Mer got to talk with each other every single day and go out and have individual conversations with CEOs of the biggest companies in the world and come back and have a conversation over a

[ __ ] tea and some chess and say like, "Do we like this? Do we not?" That's the best way to live. But to your point, we're speaking from a point of privilege, [ __ ] I earned it and you earned it. I earned everything that

I have right now. Right. And even though it's like I've gotten over that it's all about me me. I say this respectfully.

I earned everything that I had and the way that I live my life now. I earned I sat in my [ __ ] parents room and there were countless nights where I didn't sleep. I cried. I [ __ ] was sick to my

sleep. I cried. I [ __ ] was sick to my stomach. I got burnt by an old business

stomach. I got burnt by an old business partner. Probably lost out on eight $9

partner. Probably lost out on eight $9 million. And there's times that [ __ ]

million. And there's times that [ __ ] sucked and I lost relationships and I sacrificed time, energy, money, and years of my life. So everything that you

see me have today, I [ __ ] earned and I'm unapologetic about the success that I've had. But I do want to show other

I've had. But I do want to show other people how they can get there. But I'm

also not going to stoop down to the level of like, well, hey man, like you know, leave some for the rest of us or like, hey, hey, bro, like what would you do if you were starting at negative like 100? I'm like, I wouldn't be at [ __ ]

100? I'm like, I wouldn't be at [ __ ] negative 100. I would just [ __ ] work.

negative 100. I would just [ __ ] work.

>> Yeah.

>> Obviously. And um there are a lot of people as well that getting started in business and they assume that they can operate from a place of leverage as well where they're

like yeah I'm just an ideas guy. It's

like bro you are not a [ __ ] ideas guy yet. You do not like you've not earned

yet. You do not like you've not earned that.

>> Yeah. But Greg Eisenberg says it's the, you know, it's idea guys economy. And

it's like, okay, well then like then why have you been on chat GBT while you're at your current job right now validating these really bad ideas that you have and still not made any progress towards any of them? There's a reason. It's because

of them? There's a reason. It's because

it takes action and it takes balls and it takes sacrificing and putting your [ __ ] dick on the table and saying, "I'm willing to like lose all of this.

I'm willing to sacrifice this. I'm

willing to give up weekends. I'm willing

to stop spending money on [ __ ] you know, drinks every single all this stuff.

Are you like you? Because no matter what, a lot of these cheesy sayings, the reason why they get reposted and reiked so many times is because they're [ __ ] real and they're relatable.

You know, the life that you, you know, want to live will cost you, like your new life will cost you your old life. It is the

[ __ ] 100% facts. Everything,

everything must go except for family and your core friends. Everything. The same

habits just won't get you there. you

[ __ ] thinking that working, oh, I'm I'm exhausted. I work a job. Okay,

I'm exhausted. I work a job. Okay,

there's [ __ ] single moms who's got three kids and they're working two jobs and they'll still figure out how to go get it. Like,

I I don't have any I have no sympathy for people that won't [ __ ] you know, put in the work.

>> Yeah.

>> Point blank period.

>> Especially in, you know, western first world country, it's like, oh, you work an 8hour job. Boo [ __ ] who? you know,

you've got plenty of free time. Now,

back on the point of, you know, uh, ideiation, um, another component that I think is important to mention is like I think one of the reasons that I love the process

of ideiation of hopping on calls with people like yourself with with other uh, highly creative, intelligent people. I

don't like just ideiating purely for ideiating sake, right? I like ideiation in the fact that when you come up with a truly great idea, you then get to will

that into reality and bring it into existence. And recently, I've been doing

existence. And recently, I've been doing a lot more coding and design. Um, rather

than just purely trying to manage people and have other people do it for me. And

one of the reasons for that is I'm like I love the ability to have an idea and then go bring that into existence like that >> so that I don't have to wait around

>> for someone else's permission >> and figure out the comp structure and [ __ ] all these different things and they don't do it the way that I want it.

Yeah.

>> Like I like to be able to chat with my buddies, have an idea and be like bang, full product done in one week. Just did

that with the Faith app, right?

um and have a couple of other things that I'm doing that with right now. And

I think this is one of the primary lenses through which I'm going into New York with, which is like, okay, I want to only work with other people that

share this true like creative passion that that they see an an idea in their mind and they're like, "All right, let's go [ __ ] bring that into reality." As

opposed to a bunch of people that just like don't really give a [ __ ] they do it for the sake of doing it, for the sake of money, whatever. Um, it feels to me like a very low energy place to be of like just getting your work done because

you have to or just because you can make a little bit of money off of it rather than like, oh, this is exciting. This is

fun.

>> I wish I had that skill set.

I can do that on the content side.

I think that like I that's >> that is the most like I get a feeling that I equate to it's it's so bad but like sometimes I'll

have an idea in my head of like a piece of content or like that intro like an intro like there the intro to my like most recent video the Italy one >> I had that in my head was so [ __ ]

good thank you so good >> I had that idea in my head and once it it it was like killing me that I couldn't get it out for like 3 months.

>> It just ate a piece of my head back here and it would just be like this better come out good. This better come out how I'm imagining. This is how I'm thinking

I'm imagining. This is how I'm thinking about it. Um and it came out better than

about it. Um and it came out better than I thought. But once it once it dropped I

I thought. But once it once it dropped I was like like who? Like

like who? Like >> you're like finally oh my god like a nut that >> Yeah. Yeah. It's like nut dude. It's

>> Yeah. Yeah. It's like nut dude. It's

it's insane. Well, it's literally the feeling that you get with a girl that you're like deeply obsessed with.

>> Yeah. Yeah. It's like the Yeah. And then

it's on to the next. And um and to that like to that point though too, I think that I see a lot of people kind of bagging online on >> a lot of these a lot of these extremely

like now that I've come to find out like most people aren't don't got it like they say they do.

>> Um but whatever it is what it is. It's

not like it doesn't affect my life at all. That's why I don't really I don't

all. That's why I don't really I don't pay too much mind to it. But a lot of people beat up the um oh like don't let the

goalpost move and hey like is you know as as in this negative reference to once you hit one money goal the next money goal comes.

>> And I just think that that's completely [ __ ] Similar to like I I don't believe in eeky guy. And I'll get I'll explain that in a sec too. But I think that when people bag on

the moving goalpost in in reference to money. It's [ __ ] because

money. It's [ __ ] because the the goalpost should always be moving. It should always always be

moving. It should always always be moving, but it we need to like redefine what it's moving towards and what it's moving away from. I always want my

goalpost moving towards progress and peace and and like better health and better businesses and better um you know

relationships like I why not and and you know what happens when that when when those things are in line as an entrepreneur when you have good health

great you know clear mind you're you're super connected with like your ideas and you have a sh like your gut gut health and physical health is dialed in. You're

thinking clearly and sharp. You're

having conversations with extremely smart people all the time. You know what the [ __ ] byproduct is? A lot of [ __ ] money.

A literal metric fuckload of money. So,

I don't care about the money thing is.

So, I I like I could lose it all tomorrow and literally not flinch.

>> Yeah. You don't have an emotional attachment to it.

>> I actually don't give a [ __ ] And I didn't give a [ __ ] when I was broke. I

didn't give a [ __ ] when I was in debt. I

do not care about money in that sense. I

I love making money and I think that it's a good scoreboard to see like who's winning and who's not and whose ideas are better than others and who's able to execute better than others. Cool. If

that's the video game that we're playing, then like I love, you know, I like money in that sense. But I don't put it on this pedestal as this impossible thing that's going to you like have a constraint over me. It is a byproduct of the game that if I'm

winning with everything else, then this should be covered. People have asked me why I don't raise money for any of my ventures. Why do I sink my own money

ventures. Why do I sink my own money into it knowing that on any individual thing that I work on, there's a relatively low probability of success?

>> And it's for that same reason. It's like

I want to make more money because it enables me to do more things, but I also don't have an emotional attachment to it. Like I'll sink a [ __ ] million

it. Like I'll sink a [ __ ] million dollars into something, lose it, and I'll be like all good. Like I think I probably burned at least $600 to

$800,000 this year alone on spinning up new ventures and like that's fine. Like

I'm totally okay with that. And with the new 10x studio, I intend to put in at least a million bucks. If that all I'm going to spend that on engineer, designer whatever.

>> Uh if that all burns, I don't care.

Okay, it's fine >> because that itch has to be scratched of built like what's possible in terms of like pushing yourself to the extent that you can push yourself in the same way that you're doing with the iron man that

you and I and other entrepreneurs like this and people that are listening they'll feel it when I'm saying this we operate on extremes right that's why when we go out and drink and party and

stuff it's like it's on it's like we don't just I don't have one or two drinks I'm having 40 and [ __ ] everything else under the sun so it it translates to everything. And so when it comes to business and when it comes to

fitness, same [ __ ] You're like, "Fuck it. I'm not just going to go, oh, okay,

it. I'm not just going to go, oh, okay, I built a good app in the past. I'm

going to let me go try and go get my same buddies again and let's see if we can do it again, but instead of calories, we're going to do [ __ ] fill in the blank music notes, you know?" And

you're like, "Fuck that." Like, I've already done this. Next, what's bigger?

What's better? How hard can I push it?

And like, I'm willing to lose this stuff because I want to see like the level that I can go to. And even beyond like just what's bigger in the monetary sense, sometimes it's like what's just different? Like what's something that

different? Like what's something that what's what would be a challenge?

Something that's hard and you do it for the sake of testing your own capabilities. Sometimes it's beyond the

capabilities. Sometimes it's beyond the external reward, but rather the test of the internal skill, right? You're like,

do I have it like that? Can I make this transfer?

>> Have you um I was I was going to punch in on this. So there's a for some reason, you know, shout out to Matt Gray. Everybody references this

Gray. Everybody references this interview that I did with him where I look like I'm getting first of all I was coming off of a bender and and which I'm I'm not doing anymore.

But um yeah, I was I was not in like a super great place and I was a bit unclear with I think that those two things always like aligned quite a bit like when I was out of feeling like I

was didn't have purpose or I was very unclear on where my purpose was and I was out of alignment, not seeing the end of the tunnel in terms of like what I was working towards with life and business. I was always like trying to

business. I was always like trying to kind of numb it with alcohol. Just like

quiet, like shut it up, deal with it Monday or Tuesday. So go to this interview with him and I'm like, "Hey, I'm I cannot be Mr. 4 to8 anymore. At

least in the sense that like I've I know myself and the in the way that I carry myself. I'm feeling drawn over here to

myself. I'm feeling drawn over here to go build something bigger and better and different and it feels like this and it looks like this and it's definitely not this over here." But I told him, I said,

"I [ __ ] up in the past where I let my old community essentially churn out. Um,

and I just I put a couple people in place that weren't as, you know, like that I didn't spend much. I was just like, "Let me go on to the next venture and figure it out." And I could have, if I was smart,

like instead of doing what you did with your Instagram, be like, "Fuck this. I'm

out." And like it's so extreme, I could have been tactical about it. And like

you said, he gave a great reference. In

order to swing to the next rope, if you're imagining Tarzan, you got to like [ __ ] back and swing, you know, the rope back as far as possible. And then when

you swing into the next rope, you grab you're holding on to both of them. M

>> so tactically moving from one business or one project to the next one may mean a wind down period where you're still having to put time and attention, you

know, attribute some some skills over here and and put people in place to let allow this thing to run because I would have had so much more, you know, money

and and and probably more opportunities if I would have probably not let this older these older businesses churn out.

like they probably could have made a couple more million dollars with very little effort. I already built the

little effort. I already built the [ __ ] and it was a machine. I

just didn't put somebody in place to operate or continue to scale the business which I guess you just learn as you go. But it was just a good point cuz

you go. But it was just a good point cuz like me and you were so extreme with things that it's like man >> like you one day you can wake up [ __ ] Cali. It's like actually dude you're not

Cali. It's like actually dude you're not really doing that much [ __ ] in it anyways anymore. Like you've set it up

anyways anymore. Like you've set it up in a great way. you've done the rope swing thing, but if you weren't and you were like, "Fuck it, I'm going to go build a new thing."

>> Like, we just look insane.

>> Oh, dude. I mean, with UMAX, I did pretty much that. UMAX, I put one [ __ ] social media manager who I should be better, but I speak to him

like maybe once a [ __ ] month. Um,

>> and I've left easily millions of dollars in excess profit. If I just optimize like a few more small things, but I just like I can't [ __ ] bring myself to do it mentally. when I move on, I'm like,

it mentally. when I move on, I'm like, I'm out.

>> Um, you said something earlier though that I thought was interesting and I want to touch on. You mentioned um that you feel very drawn towards and and

optimizing your life around both progress and peace.

>> Do you not find that they can be antithetical at times? And how do you balance them? that sort of internal

balance them? that sort of internal feeling of like more, more, more while also the ability to like let go.

the more that I the no matter what there's days, weeks or months where you I have to get my hands dirty and I have

to like go into the weeds and I can't look up for air much and I don't have time to to you know I always complain to my I complain to my girlfriend quite a bit

that I'm like I just want to be left alone for like the first 8 hours of the day.

>> The first 8 hours.

>> Well, cuz I get up like 4:00, so it's like [ __ ] noon. And then I'm like, cool for sure. Like I can do everything after noon.

>> But like I just want time to think and to read and to write. And what's what's so funny is like up until last year

or maybe even like early this year, I I didn't think I I didn't understand like the power of reading. Like reading

is a reading is so underrated and it's such a good like answer to this question because I will sit and stare and think

about a problem for so long. so [ __ ] long, especially like in the past. And I

would eventually come up with what I believed was right after 200,000 whiteboard sessions and there wasn't [ __ ] chat GPT to even just give you a little bit of jump start and I have to

call three or four people and wait for them to call me back.

Never come up with the answer.

And then there's times where I would sit in a float tank or go read a book or sit on a plane or go on a long drive or do the exact opposite of solving this

problem that is a bottleneck in my life or in my businesses. And almost every single time the answer appears

when I do the exact opposite of the work technically sitting down in a chair or standing at a whiteboard unless it's a t if it's a tactical

problem it gets solved when I'm reading or when I'm writing or when I'm thinking or when I'm just walking or anything but

the busy work because the difference between like busy work and doing the actual work is one of them makes you think you're doing the actual work and the other one is doing the actual

[ __ ] work.

>> Busy work act like getting it done. So

I'm no longer I look at my time now and I think man how many years of my life have I wasted being giving half of my attention to

both things that I was doing? I go to the gym and I'm halfass on my phone and taking calls and I'm half ass working out. I go on a date with my girlfriend

out. I go on a date with my girlfriend and I'm half ass responding to texts about, you know, fill-in-theblank business or writing copy for whatever and I'm half ass hanging out with her. I

go to Thanksgiving and I'm half ass watching TV and, you know, posting stories and then the half half the time I'm talking to my nana and grandpa. How

much of my life have I spent not being present and just going all in on the things that I'm working on at the time?

So that's why I've separated my days in a way now which allow me to just focus on the task at hand, go deep on it and make time for things like meditating and

make time for things like walking and make time for things like prayer and make times for things like the gym and make times for thing like date night and make times for thing like calling my mom and dad. And when I do these [ __ ]

and dad. And when I do these [ __ ] things, I do them fully allin or present to the best of my abilities. Not

perfect, but to the best of my abilities. And every single one of them

abilities. And every single one of them has continued to get better and better and better and better and better.

>> I think it's um there there are a few points I want to pull on here. Have you

read the book Deep Work?

>> No.

>> A great book. You should read it. Um he

speaks about the degree to which fractured attention destroys our ability to be productive. I think in a similar vein, as you noted, >> I think it also destroys our ability to

be present in in peace. Right. If we're

if you're constantly thinking about and like trying to kind of text, you know, and respond to business while also be at dinner with your girlfriend, you're not going to get the most out of that dinner.

>> Um, flip side, you do that while trying to work, you're not going to get the most out of it.

Um, Pavle Durov in the interview with Lex Freedman, which we were speaking about, he mentioned his practice of he takes 12 hours for sleep. He says, do

you remember this? Uh, no. Sounds about

right.

>> He said that he takes 12 12 hours for sleep, but he doesn't actually sleep for 12 hours. He has a 12-hour block where

12 hours. He has a 12-hour block where he's allowed to sleep or stare at a wall or write or stare at a wall or whatever.

Um, yeah, I don't know if reading or writing was included in there, but something along the lines of like 12 hours of complete surrender, disconnection.

And I think that it's a really great practice and something that I've tried to do recently as well in terms of reading. Dude, I [ __ ] love reading. I

reading. Dude, I [ __ ] love reading. I

read probably two hours a day right now.

>> Wow.

>> Uming I had set one of my goals for 2025 was to read 24 books. I think I'm already there.

>> Wow.

>> Um yeah, it was cool.

>> What's your best What's the best book that you've read this year, >> dude? Um, Origins of Virtue might be my

>> dude? Um, Origins of Virtue might be my favorite in um, you know, it's a book on anthropology, game theory,

um, evolution, psychology. No, no.

Origins of Virtue is short. It's like

200 something pages. Really easy.

>> Um, >> I've also read I've read like 2,000 page books. Those are [ __ ] long.

books. Those are [ __ ] long.

>> Uh, but okay. Origins of Virtue was probably my favorite more like a informational book >> in terms of I've been on a recent fiction binge.

>> Sick.

>> Enders Game was really good, but Right now might be my favorite.

>> It's definitely dragged out, but Fountain Head. Have you heard of it? No.

Fountain Head. Have you heard of it? No.

>> By A Rand, I would highly recommend it.

>> An Rand I didn't know that A Rand wrote uh fiction. I might sound insane here.

uh fiction. I might sound insane here.

Yeah, I mean I'm I'm I can tell you with no a straight face that up until this year or like towards the end of last year, the last book that I had read cover to cover was a magic treehouse

book.

>> I swear and I swear to God I made it through my MBA just like cheating.

>> Like I'm not buying these [ __ ] books and I definitely not reading. I actually

bagged on people that would read. I'm

like you guys are [ __ ] idiots.

>> Why would you read? Just go build. and

to like part of that is probably a little bit right like it was it was maybe an ode to um you know people that get stuck in in

analysis paralysis but it it also is I sound like an idiot. How stupid of me to think like that I'm smarter or coming up

with anything new out there at all than than these genius. Like geniuses

have put their entire life compiled into one book >> and I'm like it's it's the best gift ever.

>> Well, I think that reading can be done the wrong way where like let's say that you have uh tangible goals, things that you want to create. Maybe it's a business, maybe it's art, whatever it

may be. If you feel uh you know we see

may be. If you feel uh you know we see this with the gym a lot as well people that in their free time they want to be productive and so they put all of their

effort into this thing that actually doesn't really get them that far >> right re I mean learning is great like there are some people that just want to learn and they just want to increase the

resol resolution through which they view the world and experience and they don't want to build anything like that's fine but if you have if you want to build or create anything reading ing isn't like going to do it for you. And so that's

why I think that like the younger version of yourself that thought that wasn't, you know, you weren't entirely wrong, but um I think when you shift it into

like it's an entertainment activity, it's a much much better entertainment activity than watching TV or as a peaceful activity, right? It's a very

very uh peaceful thing to do. Um, real

quick on on Fountain Head. Um, you would [ __ ] love this book. Really love it.

>> It I'm not spoiling spoiling anything here. You learned this in the first

here. You learned this in the first >> Everybody dies.

>> Everyone, >> the main character, so he >> um, so it's about these two guys, Howard Ror and Peter Keading, and you learn this in the first 20 pages. So they're

both architects >> or studying to be architects at this point. And uh Peter Keading is top of

point. And uh Peter Keading is top of his class. Um very straightedge uh you

his class. Um very straightedge uh you know plays by the book validictorian.

Everybody loves him. And he is to have an extremely promising career as an architect. Uh and he's he's talented,

architect. Uh and he's he's talented, right? He's not not a faker. He's good.

right? He's not not a faker. He's good.

Now you have Howard Ror. Howard Ror um his parents had passed away. So when he was at college with Peter, he lived in Peter's house.

Howard Ror was the example of the rebellious student that uh gets kicked out of college and yet he was very

talented as well. But he operated from a place of true passion and he just loved architecture whereas Peter Keading was focused on what people around him

thought about him. And the story um uh Fountain Head is about their progression throughout life and you get to kind of see the different interactions and upsides and downsides trade-offs of the

different uh once again paths that they took. But it's absolutely beautiful.

took. But it's absolutely beautiful.

>> Wow.

>> Um and has some incredible lessons on on on what it means to have a mission, have purpose, to sacrifice taking the the

road less traveled. Um,

and I think that stories like that are like for for a while I shared the same perspective on reading. I was like, "Shit's gay." You know, I'm [ __ ] I'm

"Shit's gay." You know, I'm [ __ ] I'm a in a frat in college. I don't need to do that [ __ ] >> Um, but then you have a few experiences of reading a book like that and you're like "Whoa

>> I don't [ __ ] get that from TV."

>> It's Yeah, it's the best gift I've given myself this year.

I know you've been writing for a long time.

>> Yeah. Yeah. Yeah. Always. But it's like it's not everyone everybody always resp, you know, because I I share basically every day that I'm that I'm writing in

the morning and everybody's always like, "Well, how do you do it?" Or like, "What do you like what's what are you doing when you're writing and what's the" I'm like "Guys

I'll literally just like draw. I'll start with like my to-do

like draw. I'll start with like my to-do list from the night before. I just

always write to-do list at the top. And

then I'll just start writing down, you know, exactly what I know. I'm moving

things over from the last day. I'm

lining things up for the day. And then

over here I may draw like, you know, 6:00 a.m. 7:00 a.m. this, that, like

6:00 a.m. 7:00 a.m. this, that, like call at 11:00 a.m. 12:30, you know, blah blah blah. And and so now I have my day

blah blah. And and so now I have my day listed here. I've written it. And then

listed here. I've written it. And then

any notes throughout my day as I'm taking calls or I'm thinking of things, I prefer to just write it down. And

sometimes it turns into just sometimes there's nothing there. Sometimes I will literally spend the whole day drawing an org chart or writing through a concept or thinking, you know, I'm never like I'm not trying to write a I'm not

writing a book for myself. I'm not

sitting there like like [ __ ] like I'm a poet or Shakespeare or something.

>> And they're not super diligent notes where you're like, "Oh, what exactly happened?"

happened?" >> [ __ ] like to get the idea from your head.

>> Yeah. It's like paper >> to-do lists and chicken scratch a note from my girlfriend. Bro, no reading is Haven't read a book since you were a kid

is insane.

>> And I I cheated all through every class ever.

>> I was I I cheated through everything, but I also um I recognized that other kids were also bad at school, so I took tests for kids.

>> Oh, really?

>> Yeah.

>> I suck at school and I hated it. I hated

testing. I loved like I loved cheating.

>> I loved it. I would like study I'd be like studying like where this kid Peter Toms would sit >> in class like how he'd kind of figure out where he's sitting. So I knew I could sit caddy corner and like peek and

>> caddy corner. That's a good one.

>> That was funny.

>> I uh I uploaded a [ __ ] software onto my calculator. TI84. You remember those?

my calculator. TI84. You remember those?

I uploaded software onto my calculator so that I could uh upload text files >> onto my calculator. So, you know how you could like you could go type [ __ ] in, but you have to like really hack it out.

Yeah. So, I could I could download an entire text file from my computer, have as much notes as I needed.

>> Yeah. I remember I remember a couple things with the TI84 and I remember somebody put something on my I I Yes.

>> Go to like functions and add >> Yeah. And the teacher was like, "I'm

>> Yeah. And the teacher was like, "I'm going to like I know who you [ __ ] are." Basically, like, "Yeah, you guys

are." Basically, like, "Yeah, you guys better not."

better not." >> Yeah, dude. Well, it's so [ __ ] the fact that they make you memorize formulas. Like, I don't understand how

formulas. Like, I don't understand how that is like ever how any anybody's like, "Yeah, we need to make him memorize formulas."

memorize formulas." >> Did you do you ever listen to John Ldale's podcast?

>> Joe Ldale?

>> Yeah. Is it Joe? Yeah, Joe Lon.

>> Yeah.

>> Um, did you listen to the new one he had with the guy that was like the first billionaire in AI? Is that how it's like labeled?

>> Who? I I don't know who the guy the guy started a new thing called Alpha School.

>> Oh, yeah. Yeah. Yeah.

>> Yeah. You know who you you >> I know who the guy is, but I don't believe that I've listened to that podcast.

>> Yeah. It's interesting. It's really

cool, dude. Because it's just like like what problem are you solving when you have already solved all their problems?

>> Alpha school.

>> He's like he's like all these f He's like so funny. He's like all these [ __ ] at my last business like tell me for years on my board of directors like that they could run this [ __ ] better than me. So he goes I pulled a billion out and told them like okay then you go [ __ ] do it. I'm building

alpha school like I'm going to go fix the education system in the US.

>> It was just like >> previous company. It was a I honestly don't know but but it was uh let's call it vortex right in the they there's a

good bit in the beginning where he's like how did you get cuz he was he's in Austin they're based in Austin and like he moved to Austin in the '90s and he was like there

wasn't a big tech startup scene here like it was San Francisco still or New York City and he's like Joe Joe asked him >> Joe asks him how do you how did you get

talent ent 2,000 people to go, you know, recruit 2,000 of the smartest people from Harvard and and you know, Claremont, MUDS, and all these random places. He's like, "How did you get

places. He's like, "How did you get 2,000 people to move to Austin?" And

he's like, "Dude, we" He's like, "It's the best thing ever." He's like, "You know, college kids, they get out of college, especially the really smart ones, and they want to go [ __ ] prove everybody wrong. That's why you can get

everybody wrong. That's why you can get all these IB, you know, wannabes to go work 200 hour days and and you know, people are dying at work because they just can't like they're staying up for

like nine days and [ __ ] And um he's like, "Look, we came up with this academy." So people would be coming down

academy." So people would be coming down by the droves every single weekend to try and get through our academy because it was like through the you know times had times had marketed it or Forbes or

somebody had marketed it and said it is the hardest academy to get through um for in the technical space in the world.

So because it was so challenging and he was making these guys do 100 hour uh weeks, you know, jammed into, you know, a couple days. Um these these kids were pushed to their brink

>> and then they were like so bought in on like I when you go work for some like startup guy like you know even even for come work for me right now I'd be like you know I'm looking for a selfarter.

You go do this. I don't want to have to talk to you and bug you that much or at least like I'm learning to be better about it. But these guys are like do

about it. But these guys are like do this and do that and do that to to the extent of like these guys are burnt out.

And it was it was just interesting to see that that's how they brought startup culture to Austin and and recruited so many people because the same reason why people were hating on the outside of 30 and 40 year olds are like how the [ __ ] would you get that many people to come

work for you? I would never do 100 hours you know 100 week uh 100 hour weeks for you. He's like, "These college kids that

you. He's like, "These college kids that are smarter than you and have more, you know, like appetite for action like will >> you recruit the right people and they

like you, if you create that narrative of like it's [ __ ] hardcore, you're, you know, you're both going to make the people more competent through going through it, but you're going to attract the right people that are drawn to

that." Dude, that's honestly something

that." Dude, that's honestly something that I try to practice as well. I

actually get a good amount of hate >> um >> online for being an [ __ ] uh to my employees and whatnot from like PMF or die. I don't know if you remember that,

die. I don't know if you remember that, but there were a few times where I was yelling at Patty. And I've had a number of employees quit because they think that I'm too intense in terms of like when we're going, we're [ __ ] going,

you know? Uh but I do it intentionally

you know? Uh but I do it intentionally cuz I'm like, man, if you can't handle that, I don't want to [ __ ] work with you. Like, I don't want to work I don't

you. Like, I don't want to work I don't want to employ people that are [ __ ] M >> I want people that that have thick skin and and actually care about what they're working on. And the people that do care,

working on. And the people that do care, they they never like I let them do their thing, you know? I don't try to hound them all the time.

>> But if someone displays to me that they are like uncertain, then I'm going to step up the intensity and either they're going to get on board or they're going to get out.

>> I just want to work with like amazing people. I think that that's my this next

people. I think that that's my this next stage is how can I find the most amazing people and I think the best piece of advice that I've been given recently from this this pretty much every the

smartest people have all told me the same thing when it comes to recruiting when it comes to trying to to determine you know where these A+ players are is like you have to figure out obviously if you're going fishing you need to know

where the fish are at what bait they like and like what pole to use right >> um or something along those lines that's there's a metaphor for it that it's like you want to catch the right fish like you got to go where the fish are at. And

it's just by asking the smartest people that you know who's the smartest guy that you know like who you know and try and make it a little bit more pointed like if I was going to ask you something

big who's you know who's the best like dev that you've met like really so cracked I don't care if they're have their own business or whatever but like you were like oh man they're insane you'd be like oh [ __ ] that's Jonathan

Sue you know blah blah blah like he's great actually I'll connect he's an SF he's blah blah blah and then you know basically you can follow this back to the source They all end up everybody there's all of a sudden these names start getting

mentioned a lot.

>> Yeah. You find this little like pocket like that's the pocket I want to pull.

>> Yeah. Exactly. So that's like that's where um that's where I'm at lately.

>> The my CTO from UMAX I got doing that. I

said somebody said who's the best engineer you know I hired him after UMAX he wanted to build his own thing. I went

on to work on Calai. Now, his business is doing, I think, almost uh $15 million a year, right? Just like that. And he

was super talented technically.

>> For me, it was, you know, I knew the the growth uh and product side of things. He

picked up some of that, brought it over to his buddy, they worked together, and then bang, >> just went.

>> It's amazing.

>> Um, what is one thing that you think most people don't understand about life that should be more popular?

that none of this is ours.

We didn't come into the world with anything and we're not going to leave with anything material.

And I think when you can do the do the work and have the

relationship with yourself, with source, with Christ, with um nature, when you the more time that you're spending in

that world, the more that you realize that, you know, it's none literally none of this is ours. And

it's the most freeing. It's the most freeing thing ever because we really do put so much of life on I need to buy a I'm 28. I'm 29. I'm 30. [ __ ] I need to

I'm 28. I'm 29. I'm 30. [ __ ] I need to go get a house and I need, you know, my car's got to look good. It's got to match with my personality because of this thing that I've been saying to other people about this life that I want

to live that and I need to be able to go afford vacations cuz my girlfriend and it's just like, dude, none of this is yours.

quit [ __ ] tripping and enjoy the ride and go build really cool [ __ ] that's from the heart and that's creative and and let it roll. That's that's probably be my message.

>> Go create. Go experience.

>> Yeah.

>> Go do what your soul desires.

>> Walter Mitty that [ __ ] >> Yeah. Hey, what's his quote?

>> Yeah. Hey, what's his quote?

>> Oh, is it a quote or you're just saying?

No, I'm just saying like Yeah, just like >> Yeah, that's one of your I Dude, I think uh last time we hung out maybe like back in January, something like that.

>> Um you were telling me about how one of your favorite Oh, no. It was I saw a piece of content of yours about how Walter Midi is one of your favorite movies and I saw the piece of content

two days after re-watching Walter Mitti for like the fourth time.

>> Yeah, it's the best.

>> Such a great movie. Um,

okay. Final thing I want to touch on here and like if you don't have anything, no no need for this question, but do you have any major macro trend predictions uh that you think we're

going to see in the next 5 to 10 years in social media technology or some other major industry?

>> Yeah.

Um, well, I think it's very clear with content where it's going and there's pretty much three routes and they'll they'll probably all three work. um just

the scalability is just going to look different. So you'll have the I call it

different. So you'll have the I call it cowboy content, but it's just this is I don't have anybody to talk to about. So

this is in my mind how I call it. Cowboy

content is there's that guy that's called the something school of >> school of hard knocks James Dumalin.

>> Not not that guy. It's it's it's the cowboy that you see on YouTube that sits in the chair.

>> Love that guy.

>> There you go. So that is as real and as Raz >> No, I'm not. It's like something Wrangler school or something, right?

Like it's it's it's a it's he has like a cowboy school and he goes on there and gives you life lessons and sits in a chair and it's real and it's raw and it's it's that's it. It's a camera and a

person and life experiences and talking.

That's great and it's amazing and I think that that's what the content that we would I would love to consume myself.

That's where you know one trend is going. Second trend is going to be you

going. Second trend is going to be you know essentially just um who can prompt as of now who is going to prompt AI the best and create the best AI generated uh

content and that will work at some level and it'll continue to get better and better and better. It's a it's a we're in a language you know racing game essentially right now. So it's like >> like Rob the bank I think would be one

example of that.

>> So he would fit in the middle. So that's

the middle. That's the third.

>> Is his content is written by Chad GPT right? I don't I can't I've I've never

right? I don't I can't I've I've never asked him about it, but it just the way that it reads it reads like chat GBT and there's a lot of people Afnan Khalifa um you know is big in the women's space

right now and hers reads like chat GPT a bit at least the hooks they take a viral hook and then they go explain it um and it's an easily repeatable style. You can

sit down, you can batch out content, you can go super viral, get a million followers and it's great.

>> That middle space is probably where the biggest leverage point is for everybody.

If you can like the people that only have to rely on AI, okay, like nobody really wants to fully consume it, but who's to say that it won't be super good in the future and good enough to where it's enjoyable. Okay. Like maybe a

it's enjoyable. Okay. Like maybe a cartoon and transition into We'll see.

We'll see. That's that's one angle. The

everyone's always going to love real and authentic, but it'll never be like this this war like authentic versus not. It's

all going to be AI at some level in the future because AI writes better than 99 than most people.

>> You take your core thoughts and then you have AI package into a more uh friendly.

>> Exactly. And that's and that's probably where you know that's where it's already at and it's likely where it's going to continue to be for the next couple of years. And that's how people are going

years. And that's how people are going to be able to scale their content. You

know, take an original thought, an idea.

it. AI is not great at that part, but it's really good at the flushing out this the the idea for you and, you know, bringing it to life.

>> Cool. Um, all right. Final final

question. What's the best piece of advice you've received recently?

H I I always wondered if uh people in those street interviews had these answers like memorized.

>> Mhm.

>> Or like they prep them on it.

>> Yeah. I always watch them and I'm like I wonder if I'd have that when I'm asked.

I don't think that I would.

the the absolute best piece of advice that I've ever been given and I try and give it to as many people as I possibly can is to chase excitement. I think

excitement is like as high up as you can get, you know, but right under love on the um emotional um guidance scale, like it's just it's up there from your from

an energy level, being excited about something is just so you know, when you're at a I got a message this morning from a guy at a corporate job and he's like, "Hey, I'd love to leave this job, but you know, it's paying me good. I

have million couple million dollars of equity in this thing. It's a startup, but I really want to go leave and do this business. What would you do?" I'm

this business. What would you do?" I'm

like, "Dude, you already know the answer.

You already know the [ __ ] answer.

You're messaging me this." Like, you're just waiting for confirmation from me to tell you that it's okay to do this thing or to tell you to like hold your horses.

Wherever energy goes, like you should flow. That's it.

flow. That's it.

>> Don't wait on someone to give you permission. Like, if you identify that

permission. Like, if you identify that something's going to excite you, give you energy, just >> and chase chase chase that curiosity and follow it as as far as you can. And it's

the most it's the best way to live life.

It's the best most happy way that I can, you know, imagine living my life.

>> Thanks for joining, brother.