Why YouTube Hate Views Now!
By Busy Funda
Summary
Topics Covered
- Views Create Illusion of Value
- Decentralization Rewards Consistent Value
- Master Three-Second Attention Rule
- Leverage Loss Aversion for Retention
- Stories Boost Retention Over Facts
Full Transcript
Day One of Content Creation, Day Two of Content Creation, Day One of Content Creation.
[Sound of grabbing food] [Applause] If you're still thinking this way by the end of 2025 Are you wondering whether views, titles, thumbnails or writing a good script is the whole point of content creation?
The game is [CTEO voice] so that's what it's going to be. Instead of these things, there are only two things that The content and social industry is built on two things: storytelling.
And human psychology. Both of these are the deepest tip of an iceberg.
Things are superficial. And let's understand the logic behind why this is so. If you were to do a When you think of an idea, think about people, not algorithms, but clicks.
You will choose the title, create a thumbnail, that too for clicks, write a script so that People should see you for as long as possible. The root of all this is storytelling.
And that's human psychology. But today we'll learn about your brain.
You know the metric of views doesn't matter at all.
I genuinely feel The views of the most superficial -Metric out there. Because- -Hmm, but why are views so superficial?
Are they? Views never capture actual engagement. But
How views mean everything to us. You've already watched this video up to here.
Yes, it already has a view count.
But are you actually watching this video or is it just playing in the background and you Are you using the bathroom or are you just wearing headphones and doing three or four other things at the same time?
In? So, in YouTube's definition, if someone watches the first 30 seconds, that's a view count.
It happens. Same thing for Instagram, if you get an average watch time of 3 seconds, that's it.
One view counts. So what's the problem here? It didn't get any attention.
But the metric increased. This means that views can be easily manipulated.
It's either by spending ads or simply running in the background. So, it's not actual value.
So what are they? First, CTR. Second, average view duration. Third, engagement rate.
And fourth, repeat viewership. These metrics are what actually benefit YouTube and its audience.
It's not just about views. I even work with people who have average Even if the views are 2, 3,000, 10,000, 15,000, they still create value.
They get it. How? They make videos based on their skills. For example, a She is a graphic designer. She opened her own YouTube channel and uploaded a video on it.
How do I make a professional thumbnail? Even if the video has a thousand views and an average View duration is also five minutes of a 10-minute video. For example, five thousand.
From the views, he got five clients worth two and a half thousand, which is the same amount he earned from YouTube ads.
He earned five thousand rupees and much more than that by selling his products and services.
In such a situation, he became more valuable and this game of views works.
We all chase views, but value creation is bigger than views.
So, instead of views, we should look at metrics that actually Create value, not an illusion. And indirectly, if you focus on value If you do, it impacts your views, and I myself am a prime example of this.
This video has less views but still if you are coming to watch my new video. New
My videos are starting to reach audiences. The average CTR is increasing. Watch duration
If your progress is increasing, you'll definitely see results. So the next time you watch Saurabh Joshi's videos, If you feel demotivated that I am not getting so many views then understand that that person has It's broken down into four metrics. And interestingly, these four metrics are connected.
From Human Psychology.
Now, some people will find this offensive. Some will even find insights in it. But
I would like to say that even if you get zero views, keep creating content.
Please do. I can give you four reasons for this, even if you're not content creators.
Even if you don't spend time, it will still benefit you. One of the biggest reasons is social media.
The media is decentralized, which means you can't predict what will happen.
Dolly the tea seller may never have planned to meet Bill Gates. But Unique
The algorithm plays on random chance due to style and human sharing behavior due to It became a viral moment and Bill Gates was given tea, and that matters a lot. You don't know that You are uploading a video at two o'clock, it reached some such influencer person.
Randomly and this actually happened to me on Instagram brother or you Reddit thread You've become a topic of discussion. You're appearing on Instagram's Explore page. Why?
Is it? Because there's no centralized gatekeeping. Now, what was it like before, MTV or The radio stations used to control the entire distribution.
Now we can create our own distribution network and because of this I don't know when a person with five hundred followers becomes one with five million followers overnight.
And the second biggest thing that matters in decentralization is that even if you You may not be able to engineer virality, but you can increase probability. Now
What used to happen in the centralized era, we had to take permission from dealers and agents.
And licenses were required. They still exist today. But we live in a decentralized era.
Where you don't need permission, consistency, uniqueness, and the habit of waiting for the right time.
It should be. Take the same thing from Yashraj Mukhate now or the latest ones that are currently running.
Yes, brother. How much does a packet of ten-rupee biscuits cost? You might be wondering, The guy suddenly went viral. It happened. It's a matter of luck, boss, when this video went viral.
Did anyone see what happened behind it? They consistently uploaded videos.
They too would be in 100s, in the same format and style. Then someone
If you didn't notice, he kept repeating the same consistent style.
It's working. You can't even tell what trend will play out on social media. Sometimes, 47th
If you are getting 200 views till the first video, then you will start getting 2 million views from the 51st video.
Yes, I don't know. The same thing happened to me four years ago. When I
Started a YouTube channel. In six months, one I had a hundred subscribers. I had a hundred subscribers in six months. Brother,
In the next six months, it became a thousand. It was shocking to me too. But it is. So if I If I calculate for six months, that I have got hundred subscribers in six months, then I don't know.
When will it be a million? So, look at it, it's been five years. By that measure, my— [Spencer's voice] That's all there should be. The magic of decentralization. So it doesn't matter.
That even if you're getting zero views, if you're able to provide value, Decentralization will eventually work in your favor. The second biggest region is social media.
That's an enhanced opportunity to get started. Social media is a good training ground.
Ground is there. If you want to develop your skills, no matter what genre you are in.
Do you do coding, designing, filmmaking, do you want to become a teacher?
Anything, even sports. So once you learn, you teach, and then you You train, and the best part is that you fail quickly. You know?
I keep thinking, "This has failed, brother. Now I have to make it even better."
Speed increases. According to VidIQ's research, creators who have over 100 Videos are already uploaded. They better understand before they get traction.
are able to master audience psychology, unlike those who achieve early success because They've seen real data patterns. They've seen it all, they understand it.
This is something an early viral user might never experience. And I'm quite happy about that.
I can relate [light laughter]. Third largest region Brands and companies -Needs organic traffic. -What!
[Laughs] Let me tell you something really interesting. Brands are paying YouTube.
To show ads. But YouTube is charging us money for not showing ads.
[Laughing lightly]. So, brands will need organic traffic.
If you have seen this video of mine, then you would know that I have already told you that now the content How will creators break into corporate? Because they need organic traffic.
And you can create your own distribution, so what's the problem? And that's why Brands today don't offer sponsorships to content creators, they offer contracts.
You are now our countrymen. No company will hire you.
Create content just for us. We need organic traffic. You've blocked the ads.
And the fourth biggest area is that you understand human behavior, you develop patterns.
You develop a sense of patience, which is useful everywhere, especially for salespeople.
It's fun. Have you forgotten what Tanmay Bhai said?
I Was Hiring For Marketing If There Was a Kid Who Could Take an Instagram Page From Zero to Ten - Thousand. That kid is a killer. - Now that you know all this, you'll be having fun.
- Thousand. That kid is a killer. - Now that you know all this, you'll be having fun.
How do the seven psychological terms work? Because explaining these is very difficult first.
It was necessary. Before I explain those terms... [slap sound] First, attention psychology.
AKA, we also call this the three-second rule. The trend for 2026 will be hyper It will be based on compressed attention. Because I personally feel that this figure is Thirty seconds per minute. For longer videos, that drops to 10 seconds, or five seconds, or three seconds.
It could even come in seconds, because we're consuming Reels and Shorts so much.
That's why attention psychology gives us three steps. The Three-Second Rule to master. The first curiosity gap. If I say you think you
to master. The first curiosity gap. If I say you think you You know, content creation? Let me show you the mirror [laughs]. So, this thing After listening, you'll be intrigued. What I don't know about content creation who knows about it. And that's what I tried to tell you in this video.
-In the beginning. -Instead of these things, there are only two things that But this content and social industry is completely intact.
Because if we go into our motion, this is our behind-the-scenes work. So we've done some of this.
They had shutters made. The title of this one was based on the idea that Curiosity It should be increased. Don't start a YouTube channel in 2026. If you're interested in psychology If you don't know, then you've become curious. The next step comes.
Interrupting the pattern. Disturbing the object with an unexpected visual line, sound, or movement.
interrupting. Like, for example, in this video. You know, the idea of views It doesn't matter that it is matriculation.
Matric out one and a half because.
But why are views so superficial? If you want to break these patterns with Reels, If you want to, you have to understand visual storytelling.
-This ₹400 worth of coffee was given to us by goats. -Okay, so it all started last month when I Was in San Francisco. Literally everywhere when the talk of the town was this miracle drug.
That is making people lose their weight.
Then one day just like that we shut our eyes for the last time.
And third comes tension. If you start something with conflict or someone If you start with a problem, it builds tension. For example:
Now, my taxi stand is near the village where I stayed near Zero.
Three kilometers away. The problem is, there's no way I can go outside my homestay.
There are no taxis, no autos, not even bicycles.
This forces us to stop. You should watch this video. So, these three The three-second rule is the way to go. Master those three seconds first.
You can use all three of these methods together or use one at a time.
Yes. Just remember one principle: our brain scans for novelty, and when it If something seems different, the attention gets forced that now I have to see it.
This is completely different from what I thought. This is attention psychology.
It works. If I give this social proof Our If I put it in the content, not only will my authority increase but you will also become loyal.
Let me show you an example, this new format helped me gain 500,000 subscribers in two days.
What could that be? So, here I am showing you social proof that will help you My curiosity is growing, thinking, "This social proof is amazing. I want to do it like this too."
You want to save effort. You don't want to work very hard. You rely on others.
They want to copy the behavior and benefit themselves. They said it straight.
But look, what's true is true. So I can save myself the effort. My time, my energy, If I save all my money and see it once, I might gain more knowledge.
The term creators use is identity psychology.
Create something people can see, imagine, or relate to. Content in 2026 In the years to come, only he will win who can make people feel that this is me, this is This guy is telling my story. What do creators use in such situations?
This psychology is also used to show you relatable struggles.
Because people share and watch content that reflects their identity.
It does. That's fun, but the fourth one goes a step further. That's Los Awazen.
Psychology. We know that people fear losing more than gaining, and That's why one of the titles of this video was If You Don't Know Psychology, Don't Start Content Creation in 2026. So here's where you're looking at something to lose. No, man, this is my fault.
I don't have to do it in 2026. I'll watch the video. Our brains are wired in such a way that we We can't afford losses. And what does that result in? We lose clicks and retention.
The fifth term is cognitive psychology. Make your content effortless.
Fast, simple, clear. No backstory, no fluff. Simple, visual, direct.
Sentences, quick pacing, no editing. Even I'm sometimes surprised by what's not edited.
If their videos reach millions of people then it happens because of people's The cognitive load is reduced. Now you might ask, "Why don't you use it?" "You're fine," you say.
Yes, the edit is makeshift but you should also make it simple and see it in such a background, this is what happens.
Yes. But it depends on your preferences. If you do it, it's good; if you don't, it's bad.
That's good too. But the only purpose of this thing is to reduce the mental load. We're good at animation.
So they look to increase the cognitive load because our format is like that and education The need for this thing increases at a low level. But if you're into entertainment or giving your opinion, There's no need to increase the cognitive load. So, using easy content can increase watch time.
This is what Easy Snippets did. Sixth term: Emotional Psychology. Content that focuses on emotions, Trigger memory and shareability is emotional psychology, Fear, validation, or confidence. If this is being removed from content or Any other emotions are coming from this video. You did your job.
You've built a loyal audience, and the latest example is watching wedding videos.
You're still here, aren't you? And the seventh and final psychology is narrative psychology. Our
The brain understands stories better than facts. If I start saying only facts, If I do this, you will get so upset that you will reduce the watch time of this video to two seconds.
Many people ask me why I keep telling you stories in a roundabout way. Friend, you're telling a story.
You understand better, you can relate better, you can understand better But that's just a way to increase views. I won't be able to connect with you through that, nor will I.
You were able to connect with me. And research also shows that stories activate.
to multiple brain regions, resulting in higher retention. These were seven methods, these seven psychologist, which you should probably know before you go into next year. But this
So there were only seven. We're currently working on over 18 hooks, and there are over 200 of them.
I'm building a variation. If you're interested in me sending it to you, you can Leave a like on my pin comment so I know people are interested.
I should work on it further. Because it's already very tiring, and you're on top of that.
You understand, right? Well, I hope you gained some valuable insights from this video.
But the story doesn't end there. If human psychology is about our bones, If there is a structure then story telling, if there are muscles, blood and other body parts then do not look at that.
Forget it. Here's the video. I'll see you in the next video. Until then, B Views.
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